AM: The challenges of building a business and growing it can be intense, what are lessons that you learned that have carried you through your business?
RB: Just stay consistent to the plan. It’s not easy – it wasn’t easy. When you’re building a business, it’s always important that you stay and believe in the core mission of where you are trying to go. People won’t understand it, but if you do it and remain consistent and hold yourself accountable with the things that you do good and the things that you do bad – nothing is a guaranteed success, but you have a damn good shot at it to excelling and being successful. You have to define your success in the beginning of the process and if it’s money, it can’t be that, it has to also be other things that continue to motivate you and take you to the next level.
AM: In order to commit to working out and being where you want to be, we know you have a no talking policy when working out - what are 3 must haves of other things that are essential for clients to know when working out with you?
RB: There aren’t three things, there is only one thing – the mind, once you’re ready to go. I don’t care if you’re not a great mover or the best mover – if you’re not mentally ready, to be able to challenge yourself, that’s the thing – the mind. To be able to come out and work out with me, you have to be mentally prepared to challenge yourself to the next level. So, for me its not a three part thing it’s a one part thing. Once you have decided that you want to see a change, no matter whether it’s fitness or entrepreneurship or going to work – when you decide that you want to be the best, it starts with our mind first. So when you decide to work with me, it’s a mindset thing. All the physical components will fall into place.
AM: You train a number of celebrities including Kevin Hart, how did that come about as his trainer who also travels with him, how do you balance that schedule along with your other clients, trainers, etc?
RB: Yeah you know that I have been fortunate enough to build a team. You know, you find a balance. I met Kevin through Ne-Yo, well honestly, I met Kevin back in 2004 when we met at the barbershop so we go way back and I was training another client, Ne-Yo and they are really good friends. Kevin and I just had this energy to continue to build something with one another and we just found ourselves building towards some runs, fitness movements and then it kind of got us to this point.
You just find yourself between that balance of doing what I am hired to do and what I want to do which is again – to building something that is bigger than myself. If it was just about me being a Celebrity Fitness Trainer, that would not be interesting to me for the long term, so we have to get these moments with the Just Train idea, the Cellucor partnerships and the things that we have been able to build along the way!
AM: As someone who travels a lot, what are 3 must haves that you have in your bag that are your essentials?
RB: I keep resistance bands on me all the time. You have to have some good deodorant on you so that you don't get musty! I always like to have a pair of fresh work out clothes because you feel good and you look good. You’re motivated to keep going into the gym to put in good work. Contrary to the last few weeks, I haven’t been changing my clothes very often because I have been in my focus mode. You really want to stay and look good when you go to the gym and you want to build on that!
I keep resistance bands, fresh outfits and some deodorant to make sure that I smell good!
AM: We love that your Instagram shows you working out, including videos of you and Kevin, people that you have met who are inspiring and just you when you're just hanging out - how important is social media and having this well rounded presence to your business?
RB: I’m just so fortunate to have social media right now to be able to spread a lot of messages to get up and do more and move more. Physical fitness has been a by-product of that to challenge people to that part of the life. Social media has been a great way to be able to reach so many different people in so many different walks of life. It’s very interesting to be a football player and then for people to be able to come and find you – they say, “man where can I find you?” and then you give them your Instagram and then they’re like, “man, my boy on Wall Street – he follows you.” What’s the chance of that and it’s cool when they say that their mom follows me and it’s like “oh shit” – social media is a really great tool to do that!
I don’t know why they are following me, but I want to be a source of good energy and social media has been able to provide me that and I want to be able to create good content to be able to motivate people. It inspires them that they are able to train and do great things as well as being able to live and have fun! It’s not about being one dimensional. I don’t believe in eating a certain way, I like to enjoy life, take vacations – whatever it is. But social media has been able to allow me to show that life is not one dimensional. You don’t have to just wake up, go to work, go to the gym, sleep, wake up and do it all over again.
AM: We are all about tribes and those that inspire us to be our best selves - who are 3 people that you look to in your tribe as sources of inspiration?
RB: I’m inspired by my family number 1 as an overall. The people that I am around – Kevin inspires me just because you can’t become complacent! The third person is myself - if that’s ok to say! When you look at who you are and where you came from and that there is more that you can give as you know where you have been and where you can continue to push that ball forward.
AM: When you hit the gym, what songs are on your playlist at the moment that you enjoy listening to?
RB: Aww man! I’m kind of all over the place these days! I like R&B, a lot of slow jams then I go to a lot of old school 50 Cent’s “Get Rich Or Die Trying”. Man, I go to A-list R&B, I don’t know, it just depends on the mood. Sometimes I’m really in a sweet mood and everybody says that I am not a sweet guy because I don’t smile much but actually, I’m the opposite! So, I’m really a nice person and listening to slow music makes me happier.
AM: When it's time for a bit of down time and you're not focused on clients and your brand - how do you take time for yourself?