The glamour of the 40’s and the 50’s came to LEGENDS Romona Keveza’s runway show at her stunning Rockefeller Plaza salon during New York Bridal Fashion Week for Spring 2020. This collection included regal looks and of course we’re sharing our 3 favorite looks.
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We know that some of our readers may be battling the remnants of snow, while others have enjoyed amazing weather. No matter where you're based, we're thinking one thing - swimwear. Pretty soon, all of us will be able to rock our favorite suits and with so many days of summer coming on the horizon - we had to talk with Monica Hansen of Monica Hansen Beachwear. This swimwear model, Miss Norway 1997, reality show star and host launched a line that has been a cult favorite and opened FUNKSHION's Miami Swim show last year. We talked with her about her passion for swimwear, how she goes about creating her collection, her upcoming show for Miami Swim and where we can find her hanging in Las Vegas where she is based!
ATHLEISURE MAG: Prior to creating your swim line, tell us about what you are up to previously as we know you modeled and were Miss Norway 1997!
MONICA HANSEN: I started modeling when I was 14, so it was a long time. I started out as a model and I used to do a lot of swimwear modeling, everything from runway to then getting into TV, hosting, some reality shows. Some people when they want to become models, they want to do it so that they can become famous or to become an actress – for me I was really into fashion photography and things behind the camera as opposed to being in front of the camera haha! Believe it or not, I am actually camera shy! I can’t take selfies unless I’m really drunk. I’m fine when it is a professional camera or it’s in my mind that I am going to be on TV to host, I’m fine and I’m on it. But when a friend or someone close to me wants to take a family or a group picture, I become shy and I just can’t do it – but I made a living doing it this way! It’s always been out of my comfort zone. When I’m modeling, I’m thinking that I creating art – professional work and so I know that it makes sense that I will be a part of this art. It’s really strange, I don’t know why I am like that, but it’s just the way that it has always been for me!
My passion is that I really do love photography and I do love art! I love creating and I have always been a business woman – even when I was modeling, in order to get work, you have to manage yourself like a business as there is a lot of marketing. Many people think that just because you have an agent, you’re set – but you really have to take charge to put yourself out there. Since I have always been an artist at heart, creating bathing suits was a natural transition for me from a design standpoint as well as other parts of this business. I really do enjoy doing this even more then modeling!
AM: What was the moment that you told yourself that you were going to create your own swim line?
MH: I guess that I always wanted to – it was just a matter of time. The timing was right because I was starting to get some recognition in my home country because I did a lot of TV and I thought, I should probably get some product out there. Previously, I had done a lot of swimwear and had worked for a line that is very well known now and one time the owner told me that she didn’t have a sales rep, but that she knew that I had worked with her for so long that I knew the line by heart. She had an emergency as she had buyers coming and didn’t have the sales rep so I ended up being the sales rep and I got to see all of the numbers and I was like, “I’m in the wrong business!”
I started with swimwear not because it’s the easiest – it’s actually complicated. You have to understand the bodies, the fit and the stretch and how it changes with different cuts of fabric with your patterns. I never went to design school, but I make all of the paper patterns myself.
AM: Really!
MH: Yeah because I can draw and I had a mentor that would help me and a designer girlfriend of mine. She taught me how to do the paper patterns, I was able to pick it up and now I am able to do them myself. I do the whole collection myself, I run the business myself as well! We’re a small business so I’m the CEO, but I still manage everyone as well as doing the designing. It’s a lot, but with swimwear, it’s cheaper production in general although all of my fabrics are 100% Italian and I wanted to create something that I could produce and not have to worry about a larger production where I would have to worry about investors. Hopefully we will expand into more beachwear, but right now we’re focused on swimwear.
AM: Who would you say is the Monica Hansen Beachwear girl?
MH: It’s interesting because our target market is that we are trendy so we focus on a younger girl, but believe it or not, we have a 95 year old woman wearing our line and sending me pictures! It used to be that you could say that a number of swimwear designers were focused on younger generations, but now I feel like more people are wearing it and it’s more acceptable to wear it out even outside of the beach. I mean we had Christie Brinkley just wear it in Sports Illustrated and she was just in my bathing suit and she looked amazing! I would say that any confident woman that is all ages. What I did with my swimwear is that we have a lot of mix and match so I have like 7 bottoms that can go with a top. So the good thing about that is that you can buy 2 tops with 2 or 3 bottoms and every time you pair them together, it looks like a different suit. Also, everybody’s body is different. I purposely did it like that because sometimes you will go somewhere and say I love the top, but I don’t love the bottom with it – and that happens with every woman! Were all so different and we cater to everyone. I have suits for everybody in every shape. Some of our suits are a little more sexy and more revealing, but I feel that every woman in any shape wants to feel sexy and hot no matter what you are. Regardless of your shape, you’re not saying, “I want to wear this big diaper.”
AM: That is what has drawn us to your line the versatility, recognizing that that there are a number of shapes out there and the quality construction and fabrication!
MH: When I first started, I began with small, medium and large. Now, we have XS and XL and actually, the grading is a lot tighter. I made them as opposed to a whole size up – doing a half size up.! Because when you do 3 sizes, you’re missing the in-between and the grading becomes a bigger gap. So when you add the XS and XL, you’re bridging the gap where someone would say that it is a little too small or a little too big. Because of the fabrics that have stretch, you’re even luckier due to the 4 way stretch which makes it fit just right.
I used to have 100s of bathing suits and yet I would only wear 2 that were my favorite. They were the most comfortable, they didn’t have metals on them, etc. So when I design, I think of something that’s classic, great style and colors that go well with the skin tone. It’s also about having fabrics that feel good because you don’t want something that feels tight sitting on top of you and that makes marks. I’m trying to focus on fabrics that give you that hold and stretch but when you wear it, it doesn’t feel like you have anything on. My focus was keeping it fashionable and also being inspired by the 90s as I love that time period because it’s kind of my generation also! These suits are a higher cut because it gives women a longer look and it compliments every woman’s body. It’s more of a minimalist approach.
AM: We couldn’t agree more. When we looked through your Instagram, we know you have a number of the 90s supermodels on your page. But even when you don’t see them, the suits do give off the 90s “It Girl” vibe which is so classic and timeless juxtaposed against the Bardot elements of the line. It’s fun and has core pieces that you can truly wear over and over.
MH: Absolutely, I mean think about leopard that is a classic print that someone can wear as it will always come back and never fade. All of my colors are custom made and I’m very particular. When I first got into this because I didn’t go to fashion school or anything, I would look at these suits that just came with these stock colors and I would look at this bright orange and say, “Oh my God how do you wear this?” As it’s something that my grandmother would wear.” What sets us a part is that even though everyone can copy and try to do the same thing, people will copy you and that is part of what happens when something becomes part of the trend they make similar items. There is no copyright unless you make a print. It’s a compliment when I have seen some of the big brands copy us – it means that you’re in fashion and it will become trendy and there is a market for what you make.
What I have noticed is that when you have custom colors it makes it harder to do that as you’re mixing colors. It’s about the tones of the suit. We try to get colors that work on every skin tone as well.
AM: We can appreciate this because you have a gold tone on your website and it’s not brassy or more of an ancient, tone it’s just a great gold hue that we can see whether you’re fair, caramel complexion or olive in tone – it will work for you.
MH: I’m particular, I custom make every color except for black and white. Everything is made in Italy and I am proud of the fact that everything is Italian made! We have that stamp that says that we are 100% Italian made because from start to finish that is what we did. It wasn’t initially the plan to go that way, but when I started sourcing I consistently kept picking Italian fabrics. Our prices are in keeping with our competitors pricing but the difference is that when you buy their suits it’s not these quality fabrics manufactured in Italy, but our pricing is the same. I wanted to have quality.
AM: When you’re creating each season, what is this process like for you when you’re seeking inspiration and what is this process like for you when you’re deciding on your styles and cuts?
MH: Well that is the difficult thing. You have to be almost two years ahead when you’re designing. Because I have been in the fashion industry for so long and I was so tuned into it by looking at the editorials, photography, models and more – you can’t really go to school for that. It’s all about going into cycles were certain things are trendy and the predictions are difficult because it can be a bit hit or miss. All year around I pay attention to all of these factors and I see where the trend is going. The process is constant. I take tearsheets, screenshots and more and I have them in a folder where I put them together and label what that inspiration is. Then I start sourcing the fabrics. Right about now, the vendors have their 2020 selections available, so I sit down to then design. The process is that I get the idea and I do the sketches, the flat drawings and the paper patterns. Of course, the paper patterns – when they come in, there is a lot of back and forth between Italy which means a lot of late nights. There are a lot of video calls and more. It goes back and forth and then we get the final product – some works and some doesn’t. It’s a lot easier now because I have my classics that I do season to season and I can change the fabrics/colors or the trend idea. I also do runway pieces as well to have a little difference and we build them around the core collection. It’s a long process and it’s a difficult one. Being creative is not logical – when you’re creative, you can’t just always do it on demand. Some days you’re more that way and other times you’re not. So when you are pressured by time and a deadline, it’s not easy. Creating for yourself is great because you know what you like, but there are more elements involved when it’s for a range of women so it’s like being locked in a box and still being creative!
AM: Will Monica Hansen Beachwear be heading to Miami Swim this year?
MH: YES! We opened their Fashion Week last year and that was the first year to do a big show with the FUNKSHION platform. It was a big show and we had 30 models along with a full house. It was amazing we has Sports Illustrated, Elle Magazine. It was overwhelming and a lot of pressure because we knew that some people didn’t know who we were as we’re still a growing brand. People had heard enough that they were curious. More then just opening Miami Swim it was also my first show to do. I wanted it to be a big brand and I learned a lot from last year and we will do it even bigger this year!
There are a lot of brands that don’t have to do the fashion shows but where we are, we’re in that phase where we need to do that. We do 3 big events there that include the stores, the influencers, and it’s becoming such a big deal with that show and it’s like the Victoria’s Secret Fashion Show and it cost a fortune too!
AM: How would you describe your line for 2019?
MH: Definitely 90s influenced, retro and the main piece of our line is called Bardot. The reason that we called it that is because we did that shoot in St Tropez and our model looked like her! That particular suit that she is wearing is actually from the 70s and so it’s a little like a spin off of that, but is inspired by that time. We have the animal print, there are colors that are more earthy tones and a bit of a safari/military aesthetic because we have the olive green. The summer/spring will still have the leopard which started last summer and trended into the winter so it will be there through the summer.
AM: So when you’re sitting poolside or at the beach, what are your 3 must hav3s that you love having?
MH: Obviously one of my bathing suits that I have made! There is a sunscreen that I like with a doctor friend of mine, Dr. Garth Fisher MD – Doc Block, that it’s the only medical sunscreen that you can actually wear makeup over and it’s healthy for the skin. It is clinically approved and I swear by it! I also bring a spray bottle with water and I like to bring virgin coconut oil for my hair. Coconut is also a natural sunscreen and is really good for you! I’m a huge fan of natural products and hydration.
AM: So you’re based in Vegas, we’d love to know where you enjoy going out for a meal/cocktail, where we could find you working out and of course where you like to shop!
MH: Oh boy! So I do Mega Pilates and it’s not like your grandma’s pilates. It’s called Mega Pilates and it has a reformer and it’s called Studio Remixx. It’s one of the toughest things that you can do and I have done everything because I’m a fitness fanatic. I do that 4 times a week. My favorite place to go out to for dining is Estiatorio Milos at the Cosmopolitan Hotel. I love the Apex Social Club at the Palms Casino Resort – which is more loungey. I love to shop at the Fashion Show Mall, but I also like the Forum Shops at Caesars Palace as they have the high end shops like La Perla! It’s always so packed with people but it’s one of the most beautiful malls.
PHOTOS COURTESY | Monica Hansen
Read the March Issue of Athleisure Mag and see Something You Should Know | Get Your Swimwear Ready in mag.
Yesterday, we enjoyed seeing Berta’s Milano Collection during New York Bridal Fashion Week for Spring/Summer 2020 which included bridal gowns as well as evening wear. This ethereal pieces floated down the runway with shimmer, glitz and cut outs. Once again, we came away with a number of pieces for our athleisure girls that showcase the hard work that we put into our studio workouts!
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With the end of Vancouver Fashion Week FW19, it’s always good to look back on what shows hit the runway. Enjoy a video of the designers that rocked the runway on day 7.
When the runways of a given city closes, sometimes you have to recap on who stood out over the past few days. Today we have the video of Camila & Castillo who had looks that really played with visual texture at this year’s Vancouver Fashion Week 2019.
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The final day of Vancouver Fashion Week took place yesterday and we were truly impressed by SINGH STYLES, designed by Kam Singh Bains which showcased menswear for women as well as menswear. The prints, fabrics and the depth of the presentation is one that we will continue to keep an eye on beyond this Fashion Week cycle. He is known for streetwear to flawless style which creates a sense of pop when this is worn.
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On day 6 of Vancouver Fashion Week FW19, Nord hit the runway with her inspiration derived from teardrops. She showcases the typologies of this substance as it pertains to her journey through understanding prints, textile manipulations and handmade jewelry.
PHOTO COURTESY | Filippo Fior/Imaxtree.com
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Last night, SRT (Susan Rose Tovar) hit the runways of Vancouver Fashion Week on day 5. We love that this Australian designer is all about luxury and experimenting with texture. This line has an aesthetic that reminds us of a Bohemian vibe and everything that is natural in the world.
PHOTO COURTESY | Filippo Fior/Imaxtree.com
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Last night, Vancouver Fashion Week included an array of designers that hit the runway. Ocean Taylor showcased a line that included fun neutrals for men and women. previously known as Wet Ink was opened just over a year ago by Kelowna’s teen, Ocean Taylor.
PHOTO COURTESY | Filippo Fior/Imaxtree.com
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Last night, we were introduced to Filice, designed by Toronto based designer, Nicola Filice which presented a line of women’s suits. We have always been a fan of menswear created with a feminine focus and this line didn’t disappoint as it hit the runways of Vancouver Fashion Week FW2019 for the 3rd day of shows.
PHOTO COURTESY | Filippo Fior/Imaxtree.com
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Day 2 of Vancouver Fashion Week for FW19 had a number of fashion designers that his the runway. Without a doubt, Camila & Castillo, designed by Camila Castillo was a head turner with its form fitting ensembles that really showcased the model’s bodies. An intersectionality of geometria design, metallic accessories and cut outs created visual texture of the eyes with clean silhouettes that played with a neutral palette.
PHOTO COURTESY | Filippo Fior/Imaxtree.com
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Fashion Week takes place throughout the world, throughout the year. Designers are showcasing their creativity for the upcoming season. The lights on the runway of Vancouver Fashion Week FW19 took place and as this season’s (as well as the SS20’s season) media sponsors, we’ll be sharing our favorite looks by designers that walked the shows each day.
Last night, we truly enjoyed YONFA which was filled with minimalist lines, playing with proportion, fluid movement and a neutral palette. Our favorite look from this show, was the oversized hoodie which is perfect to pair with leggings and your favorite trainers. This collection was created by Japanese designer Kim Yonghwa who is known for using key materials that include wool and cotton that work in harmony with her need to have an easy and elegant style.
We’ll be sharing our favorite designers and 3 key looks from the show each day in what we call THE REWIND which is essentially a recap to give you the essentials on what took place.
PHOTO COURTESY | Filippo Fior/Imaxtree.com
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This month's cover story features Jonathan Jones, Brandon King and Obi Melifonwu of the Super Bowl LIII Winning Champions New England Patriots. The road to success is one that is truly a journey that isn't a straight line. In our interview we hear how these teammates fell in love with the game, made their way to the Patriots and how they get ready for their games every week! In addition, we also had the opportunity to talk with their Sports Agent, Sean Stellato of SES Sports, whose own life has been infused with sports as an athlete who then made the Jerry McGuire transition to being on the other side of the ball. The relationship between players and the agent is essential to their success.
Our shoot took place in Tribeca at the Serafina Tribeca, which is one of our favorite places for Italian comfort food. When it comes to hospitality and having the right vibe for a celebration, the General Manager, Christian Ferrara makes everyone feel at home while educating them on his cuisine and culture.
ATHLEISURE MAG: When did you realize that you wanted to play professional football and what was your journey to get to the New England Patriots?
JONATHAN JONES: I grew up loving watching the games as young as when I was 3 or 4 years old. I played high school football in Georgia and high school football in Georgia is just big! I went to Auburn, we won a National Championship. Leaving Auburn, I was a free agent and I chose to come to New England and it was probably the best decision of my life honestly as I have had the chance to go to 3 straight Super Bowls. It’s been a great journey as far as the NFL goes! But for my entire journey to come from where I come from to make it to the Patriots, it’s been a blessing!
AM: Tell us about the position you play and who do you work with closely on that portion of the team?
JJ: I play defensive back cornerback and mostly we work with the safeties and sometimes the linebackers.
AM: During the season what is your week like in terms of practicing to get to Sunday’s game?
JJ: After a game on Sunday, you come in on Monday and first thing you want to handle and collect everything from the previous game. You then want to start working on your body. Tuesday is a day of recovery for your body getting a massage, getting treatments for pains that took place from the last game. Wednesday, Thursday and Friday is all about training and practice. Saturday, it just depends on whether it is a home or an away game. But, it’s a full week and Tuesday isn’t like a day off, but more like a day to get ready.
AM: What are 3 songs that are on your playlist that get you ready for whatever game you’re playing?
JJ: It’s always a classic with me with Young Jeezy – it doesn’t even matter what song it is! Right now I have Little Baby on my playlist and I’m from Georgia so any of the Georgian rappers that are out right now – they’re there too!
AM: What does it feel like to be a 2 X Super Bowl Winning Champ?
JJ: It feels great to win Super Bowl LI and LIII. To get there every time is always the goal. I’ve been there 3 years in a row and to win 2 of them is amazing. A lot of people never even get there so for me to be there 3 times and to have won 2 is great! Every year you get there, you have to refocus and remember what you did last time to get there and how great you were at that time to win.
AM: What is it like in the off season as you prepare for the regular season?
JJ: The first thing is to get your mind and body right. You have to take the time during the off season. You want to make sure that you spend time for yourself, with your friends and family. But then it’s like you’re right back to when it’s time to go back and you also want to make sure that you stay in shape as well. It’s a quick turnaround and you have to be ready.
AM: What are your goals for the upcoming season?
JJ: My goal is to develop my game and become more of a leader within the team and to definitely work on my game with me being a young player. I want to continue to improve.
AM: How do you define your personal style? What do you wear when you’re going out for fun or when it’s a special night out.
JJ: My personal style is always about being casual with nice jewelry. I’m a laid back person. When it’s about going out, you can never go wrong with a nice shirt and jeans with nice shoes. It’s always an easy fix.
AM: Now that you’re able to relax what are 3 shows that you’ll binge on Netflix?
JJ: Oooo 3 Daredevil, The Punisher and Iron Fist.
ATHLEISURE MAG: What was your journey to get to the New England Patriots?
BRANDON KING: I went to Thompson High School in Alabama that was home for me. It was a pretty small town and in my senior year there, we got a movie theater and a Walmart which was pretty big for our town. Now, my high school is the biggest high school in the state which just goes to show how much it has grown! When I was there it was much smaller. During my junior year, coaches started coming in and recruiting and I talked to a lot of teams, but ended up falling short in my senior year by .03 to meet NCAA requirements.
A lot of people in my family were so happy that they thought I would be going to a Division I school on scholarship. So when I didn’t, a lot of people just put me on the back burner and a lot of people stopped talking to me because they felt that I was just going to be back at the house. But I knew what I wanted to do and I played for 2 years at Highland Community College in Kansas. At the time, I thought that I would be there for a year and then transfer to a Division I school, but that’s not how it turned out. I kept my head down to do what I needed to do so that I could continue to play football. I did well there and I got a lot of awards which I’m not big on as I believe the past is the past. You need to continue to work to do the things you need to do to be where you are. By staying there and doing the work, I got a scholarship to go to Auburn and transferred there. I played safety there and shortly after getting there, there was an injury to Justin Garrett the star linebacker which was a hybrid position between linebacker and safety so I changed to that position and I played that for most of my Junior year and then moved to linebacker. My senior year, I ended up breaking my thumb a week or two right before my first game of that year. I did everything that I could do to just stay at full speed. I treated everything with full respect, all of my teachers and anybody that could or would help me. I always had a smile on my face when I walked around as just having the opportunity to be there at Auburn was everything. Even in the worse times, you still have to smile. While at Auburn, I played linebacker, defensive end and safety. I was always ready for any opportunity and for people to see that I could do those positions being 225-226lbs was important and showed that I am versatile.
My senior year at Auburn, I was trying to do an internship while I was a full time student and trying to train for the NFL. I didn’t have an agent or anything like that because I didn’t have any money for that. When I was at Auburn, I played multiple positions, I was still under the radar for the most part. When I first got to Auburn, I just worked out with the strength coaches and I really appreciate them, because they prepared us very well in developing the athletes overall. I ended up just being there and working everyday and working in the schedule to actually be able to workout and I had to be productive and just go about a different way. I just came to work everyday and I don’t think it really matters, I have been in the league for 4 years and I still haven’t gone to a facility or trained with a specific individual. Being at Auburn and being with those coaches, they laid out what you had to and it wasn’t a big deal for me to get it done that way. After Pro Day came, I think I did pretty well and I walked up to the Canadian coaches and whoever was there and I wanted to shake everyone’s hands and to tell them thank you for coming by. We had all 32 NFL coaches there for our Pro Day I believe, to check out the talent. I tried to take the initiative to shake everyone’s hands that I could to show my appreciation. I did the same thing my last day at Auburn. Whether you were a positive influence or a negative influence, that’s what makes a person a person. Sometimes, people don’t realize that there is beauty in the pain and wherever you are in life, you can smile and do what you have got to do in life.
After that, I went back to work and I didn’t get any calls and then I got a call from one team with a contract. I just wanted to put my best foot forward and did everything I could do to play professionally – I didn’t want any regrets. That team called me and woke me up out of my sleep and I knew the dream was still alive and then a few days later, I got another call from another team and then I got a workout schedule from the Patriots and I never visited the Patriots or anything like that. I never went to check out the facility. I just had a workout set up at Samford University in Birmingham, AL and had an individual workout with him and it was the only thing I did. I got an opportunity to go out to other teams for my time to shine as a free agent. I wasn’t worried about the money it was finding the right opportunity – I chose the Patriots and I have been there ever since.
AM: Tell us about the position that you play and what portion of the team you work with closely?
BK: Right now I play linebacker. For the last 4 years, I have been a core special teams player. My position coach is Joe Judge – the special team’s coach. I work closely with Matt Slater, Nate Ebner – I work closely with those guys and just try to get all the ins and outs from those guys the best that I can. Those guys have been a part of a lot of Championship football. They have a lot that I feel that I can learn from. Maybe one day the goals that they have learned, I can reach back and help someone else too. They are great guys to be around, they put their pride to the side and put the team first. They don’t complain and they get it done. I have a lot of respect for them.
AM: During the regular season, what is your week like in terms of practicing and preparing for those Sunday games?
BK: I wake up at about 5:00/5:30/5:45am depending on whether I have an injury to tend to or not and it’s best to get working on that first thing in the morning. During the season I work, 12-13 hour days.
AM: What has playing in the Super Bowl been like for you?
BK: It’s been amazing. My first Super Bowl (LI), my head was kind of spinning with everything going on – I was going at like 100 miles a minute. This one, it was my 3rd one that I was a part of, and everything was a great experience, but I just wanted to get to the game. I knew how it felt to win a Super Bowl game and what it felt like to lose one. I knew what we came there for and it was nice to see my family and everything, as I don’t get to see my family a lot as they still work and I don’t get to see them that much. It was great to catch up with them, but at the end of the day, it’s a very long season and trying as you’re playing 34 games a year, as you have the preseason also and to play at that level. I wanted to do what we came there for and to put those distractions aside. You know what it’s like to watch the game when you’re younger and for me, it feels like the game gets too big and we all have different ways to approach it. Winning felt like weight coming off your shoulders. There are people that you bonded with in the beginning during training camp that don’t make it or you play with them half the season and something happens to them and they may not be on the team anymore. The new guys have to come in and fill in the voids fast, because no one is going to feel sorry for someone that doesn’t know what to do or not knowing the system. Everything counts and everyone needs to be on the same page to be successful. Playing with your team for awhile creates a sense of comfort. Winning and going through all that adversity is a lot – this season wasn’t perfect by any means! We knew that no one was going to be able to fix it but us. Our job is to get it done. It felt good to get it done and to be at 3 Superbowls in a row and to know what it is like to win and lose one and then to look at these guys I play with. I mean I have only been in the league for 4 years and I know my body doesn’t always feel too hot and to play with guys that have played 8/9/10/11/12 years, I have a lot of respect for them. It’s like ok, then let’s go! It’s a respect thing and everyone in that building comes to work every day and it’s hard for you to not do the same thing.
AM: So what do you do during the off season to prepare yourself for the next upcoming season?
BK: I take a week or 2 off as I feel that that is well deserved. The off season is really short. I feel like it’s only a month and a half off. By the time I get home it will be around Feb 28th and we have to report in April. I bought a home in Tennessee last year and I’m trying to get everything there and get the family settled in and then I have to see the family in Alabama.
AM: What are the goals for the next season?
BK: I’m not really big on setting goals because disappointment is one thing and I feel that you can get really deterred if you do set the goal. I take one day at a time. People will say that they want to do this or do that and then people will look at you and say, “hey you said you were going to do this and now look at you.” I’m the kind of person, that I just let things ride and happen the way that they happen. I will figure out the pieces of the puzzle to get to where I want, but hopefully, I will be able to put it together in the right way for the way that I want. I just want to be productive, dependable and that I am doing things in the right way.
AM: Since you are on the road so much, what are 3 items that you like to have with you that make you happy or comfortable?
BK: I try to keep a pair of headphones with me. Sometimes I use them, sometimes I don’t. Sometimes I listen to music in the locker room, sometimes I don’t. When I travel, I like to have headphones because you can block things out. This year I have been bringing my tablet with me more because I can watch my movies on Netflix and take my mind off of things. You’ve been putting in the work during the week to know who you are going against so I want to relax when I travel to the game. When I get to the hotel, then I like to be able to pick that back up again to think about the game.
ATHLEISURE MAG: So when did you realize that you wanted to play football professionally and tell us your journey on how you came to the New England Patriots.
OBI MELIFONWU: At the age of 9. Well it’s a funny story. I came to Massachusetts as the age of 3 and when I was about, I want to say between the age of 6/7, I watched the Patriots win Super Bowl XXXVI. I realized then that I really loved football and then at the age of 8, I brought a Pop Warner sign up sheet to my mom and she ended up throwing it out and saying it was too dangerous. I was crushed that year and I methodically thought about how I could get her to sign the sheet. So the next year, the same thing happened, I brought the sheet and she didn’t sign it and then I brought another sheet for her to sign and she ended up realizing that I was serious about it and she signed it. I’ve been playing football ever since!
My journey to the Patriots was one that I least expected. I went to high school and I got one offer from UCONN. It’s the only offer I got and I went there and had a pretty good year. Then I got drafted by the Raiders in the second round. Then after I got drafted I felt like that I was finally here and I could prove myself and play football. Unfortunately, I had injuries that happened to me that slowed things down. That last year, I ended up getting injured in August and I got cut. I was devastated. But I understood that everything happened for a reason. Nothing good good comes without perseverance and I really believe that God gives the strongest battles to the strongest war riors. I took that perspective and I just worked and got as healthy as I could and I got picked up by the Patriots. It was ironic as that was the team that I grew up watching playing. It was the team that I wanted to be on since I was little.
AM: Tell us about the position that you play and who do you work closely with in that portion of the team.
OM: The position I play is safety and that position is on defense. It is basically the last line of defense – you stop Receivers, running backs, any skilled position from scoring as that last line of defense. If stuff breaks through the line of the linebackers, even sometimes the cornerbacks. The Safety is the one that kind of has to save the day. Getting to the NFL and getting to the Patriots, I started to work really closely with the defensivebacks on the Patriots like Devin McCourty, Patrick Chung, Duron Harmon and Coach Belichik. They really helped me to improve as a player.
AM: During the regular season. What is your week like in terms of practice, working out, watching the game tape – what are the typical things that you tend to do as you prep for that gameday?
OM: A typical week is like a lot of studying and a lot of watching the games on your own. Everyone has their own routine and things that they like to do to help them get ready for the game. I just like to go into work and try to really take notes, implement the gameplan for that practice and do that everyday. As the gameday gets closer, just kind of take a step back from the physical part just really try to focus on what I need to do for that day. I’m visualizing different things like certain calls for certain formations and certain situations. Just mentally preparing to be ready for that game and I feel like that’s a good mindset to have. There are 53 people on a team, but only 47 people get dressed. Some weeks you might be up and some weeks you might not be. Some times you may be activated and other times you may not be activated. It’s almost like you have to take that approach every week because you don’t know when you’re number is going to be called. If you’re not ready for your number to be called, then you’re going to miss out on that opportunity at that time.
AM: You’re in amazing shape – how long are you in the gym and what are some of the key workouts that you do? Do you have 3 that are your go to in particular no matter what?
OM: Yeah, it’s funny that you say that because in college, I really just ate anything I wanted. In terms of healthy, I mean I just did everything and ate anything. But when I got further along in my career, I started really trying to watch what I ate. Even until now, I still do my best to stay healthy because I understand it will help me in the long run with my longevity.
In terms of gym workouts, I do the typical three which I feel is the bread and butter of bench, squats and power cleans. Then there are other things like core and I’m always trying to work on a lot of stability stuff to help maintain the strength of my arms. I’m really trying to get into yoga. I’ve tried it a couple of times and we just don’t have the best relationship right now haha. It’s something that I am going to try to continue to do.
AM: You’ll probably like Hot Yoga or a Cardio based one, it may make you feel more aligned to it more.
OM: Yeah.
AM: So what are your go-to foods in terms of what you do to maintain your body and then what splurge food do you enjoy eating?
OM: My go-to vegetable is broccoli. I love it grilled, cooked, sautéed, whatever! My go-to meal for fuel is pasta and meat sauce. I’m the type of person that when I am performing or doing any type of physical activity, I have to eat before. I feel like that I can feel my body using that to fuel me throughout whatever workout or activity that I’m doing. So that’s my go-to meal.
Splurge I mean – everything under the sun that’s sweet! I try to cut down on dairy – icecream not too much but chocolate, cake, cookies – whatever sweet that you can think of I will most likely eat. That’s really my splurge or any fast food.
AM: On game day, how do you prepare – do you have a routine that you go through or is it more of a mindset?
OM: It depends on how I am feeling for that game. I feel that how I prep is the same, but on that day of the game, some days I will listen to Future or Meek Mill to get hype. Then other times I will listen to Jhene Aiko’s, ‘The Calm Before the Storm’ to get ready. For game day the night before, I try to do a lot of visualization for the game. I try to put myself in the position of the game so if it should happen that way, it’s not the first time that that happened. I try to keep a level head and not think too above or below the game. I try to understand mentally that things will happen throughout the game and that I shouldn’t get too overworked about it especially as a DB because the position I play and that CornerBacks and Safety’s play you might get beat on the play or give up a touch down or you might give up a big chunk and in the position that we play – we have to have short memories. We can’t let that one play affect the rest of the game. So those are just things that I do before and during the game.
AM: What was Super Bowl Sunday like for you and what has it been like since the game? Obviously, we shot your cover days after the big win and we’ve been watching your Instagram.
OM: The experience has been really great. Like being able to be in a Super Bowl and just being able to soak it in – it’s a blessing because so many people go through a whole season, 10 seasons, 16 seasons all the way to get to here and they don’t win a Super Bowl. As a player, you play the Super Bowl for many reasons. I feel like you play to make it to the Super Bowl, win the Super Bowl and then become a Hall of Famer. The fact that I got to experience that in my second year is something that I will not take for granted.
AM: You have great style – how would you define it? What do you wear when you’re just hanging out with friends or for a night out.
OM: With my friends, I just like to be comfortable. I wear a lot of joggers, a lot of sweats, nice comfy sandals, sweatshirts – I love sweatshirts like the one that I wore in the shoot, that’s the kind of things that I’m talking about.
When I go out, I’m a simple person. Obviously I like my figure and I like to take care of my body. I want to wear things that show that off whether I’m wearing slim fit shirts as well as slim fit and tapered jeans to show off my legs. Just something nice on my feet, whether they’re Yeezy’s, Timberland’s – any sneaker that looks neat and fit. My style is simple. I wear a lot of solid classic neutrals with a simple fit – nothing too extravagant.
AM: Now that you’re in the off season what are you thinking about and what goals are you setting to prepare for next year?
OM: My goals in terms of next season is that first, I have to get away from football. You work and you train for 8 months and then you have to go and take time to get away. I have really learned that in my time in the NFL. You have broken your body down to play and now you just need time to step back so that you can ease into it. I want to get my body right so that I can come correct in April. I can compete and everything I need to do but this year I am very focused on my body and mind being right emotionally and spiritually. This way I can perform at the level that I know I can and that I can show everybody else especially the Patriots organization that they didn’t make a mistake in picking me up and in giving me that chance.
AM: You’re based in Foxboro, where can we find you grabbing a meal, working out and shopping?
OM: Working out – I haven’t figured it out. I have a couple of places that I might try as I just got here. You can find me at the Patriots Place at Showcase Cinemas – I love the movies! I watch too many movies or playing video games or find me at the mall. Not even shopping, just walking around seeing things. I’m really observant and I like to see things.
I also wanted to say thank you for the interview and having us. I just want to thank everyone that helped me to get to this point and I don’t want to leave anybody out. To all the friends, coaches, everyone on this journey that has helped me out and you guys putting me in this magazine. I just want to say thank you!
ATHLEISURE MAG: We enjoyed having you a part of our cover shoot and we know that prior to being a sports agent, you also had a career professionally in football. Can you tell us about your athletic career and then what took place that led you to becoming an agent and then eventually launching your firm?
SEAN STELLATO: What a great question. Well I was born and bred in Salem, Massachusetts. I played highschool football there and had a very successful career there. Actually, the spinoff from my book, No Backing Down, came from my Junior football season which had a very diverse underdog team, a legendary coach that I always call a first generation Bill Belichick. As the team was projected to not win a game they found themselves undefeated playing another undefeated team. A major teacher strike shut down the school system – we ended up playing in front of 12,000 people and I had my career game on National Television and that was kind of my coming out party. After graduating Salem, I had the opportunity to go to a Boarding School for a year called the Gunnery Prep School.
I’m fully indebted to them because they taught me the value of education. They gave me the opportunity as it was such a political spinoff with the team after the Junior year, because of the coach being fired, that all of the kids who were going to be seniors were pretty much in harms way. The new person that they hired didn’t care. People were looking out for themselves and not for the kids. So a lot of the minority kids who had single parents, didn’t have a father figure to look out for them and it ultimately killed their careers. I was fortunate and was the Lone Ranger that was able to fly from the nest and get an opportunity – a true blessing was Gunnery Prep School – they gave me a full scholarship which was $33,000 to go there! I mean there were 8 of us together in a 3-bedroom house where I grew up in Witch Craft Heights in Salem. My mom was a stay at home mom and my parents didn’t have a college degree. They gave me that blessing and opportunity and I was on the basketball and football team there. I went onto Marist College – my mother doesn’t fly so I gave the Heisman to them. I did receive denial letters from a couple of schools and I still do read them a couple of times a year because if I let rejection define me, I wouldn’t have been doing what I am doing.
I played Division I basketball and football there which, is 45 mins north of the city on the Hudson. It was a beautiful campus and had a successful career there. My junior and senior years there I was the leading wide receiver for the 2000-2001 season. I finished there 9 straight semesters on the Dean’s List. The beauty of an education and just remembering the first time that I had been on an airplane to play basketball at Pepperdine – an amazing journey through college. But we played down in Florida after 9/11 about 10 days after that and I got scouted by an Arena Football coach and he ended up following up with me after the season and I had the opportunity to play 2 years professionally for the Arena Football League for 2002 and 2003. One of my head coaches for one of my teams is now the head coach at Purdue and he beat Ohio State this year.
You know, I saw the movie Jerry McGuire back in 1996 in high school and I fell in love with the movie. I thought about how cool it would be. I mean, as a football player, you think that you’re immortal and that you can play forever and I had to face that reality. I could have played in 2004 and I said, “I’m going to go hard on this sports agent thing.” I had 2 agents that I had hired and then I fired. I felt that there was this gap between how I wanted to represent players and the lack of transparency that I was fed when I played. I felt that I wanted to reshuffle this industry and threw my hat in the ring and got licensed late 2005. I didn’t know what I was doing and I spent a few years banging around on my own for a few years and then I partnered up with a firm and then I got exploited and in 2013, I was with the firm for a few years. We joined with a client each and then it grew into 10. I was flying our New Year’s Eve, Christmas Day signing guys getting exploited making pennies on the dollar. The night I got inducted into my high school Hall of Fame, I told my wife, “I’m not happy where I am in my career.” I told her that I wanted to have my own firm and she said, ”let’s draft the termination letter today.”
I walked away and I had signed a Non Compete so I had to walk away from all of those guys. I had one loyal client that said, “I signed with you, you’re my guy.” He never played a down in the NFL after that point and he said, “I’m leaving and coming with you.” Like Jerry McGuire walking out with Ron Tisdale, a receiver and goldfish – I walked out with an unproven long snapper and a pet boxer dog named Sly. I remember when I left that firm, they said that I would never make it in the industry. But my whole life people said that I was too small to play football, that I wouldn’t play Division I or play pro. I feed off of and that’s all I needed to hear and my wife was my witness and I put my head down and went to work.
I signed my first player, Bryan Braman, who won the Super Bowl last year, he kept me in business and I made a pact when I got into the business and I said I would never go to the SuperBowl unless I had a client in the Super Bowl, and the last 5 years I have had my guys every single year play in the Super Bowl. My drive to be an agent is to be the best and football lifted my soul when I would step onto the field. It brought me so much structure and joy to my family’s life and my life as well as the ability to have an education and to network with the ability to meet people and to interact. It's a special place in my heart. I have been inducted into 3 Hall of Fames which I am so proud of that as I was statistically not supposed to be here in terms of how I was raised, my size. I never let my greatest asset – my work ethic, down. That is what I stayed true to!
AM: What is your day like during the season vs off-season? For those players that you rep, how much contact to you have with the team and the league?
SS: My day to day – my mornings start off very early. I can only workout very early because my phone is always blowing up with 100s of calls and 100s of emails a day. That’s a big part of my lifestyle that I approach every day as I lift and I run. I get my mind right and I try to read a book every 2-3 weeks. I'm finishing my second book and it all comes down to time of year right? So obviously, if you have clients who won the Super Bowl, you just go balls to the walls to try to monetize and to expose them and align brands with them that are in line with their missions. In terms of post SuperBowl, when you win, you’re talking about shifting gears. So let me rewind.
In the fall, you’re talking about recruiting kids for the 2019 the following draft. You’re going to college games and evaluating films. At the same token, you’re servicing your guys with their needs and what they want. Then you have the guys that are on the street. You have to designate x amount of hours to make sure that they are employed. For the guys that are playing during the season, you have to make sure that you get them appearances for their marketing. Right when the season is over, you go into guys who are unrestricted free agents that are able to test the open market - so gauging what their value is and seeing which teams best suit their needs.
You’re constantly trying to work on your relationships with teams as that’s key. In terms of having that relationship and letting them know you have great guys and you’re not just throwing people at coaches. It’s 24/7 – 365. I don’t really call anytime that I travel a vacation because I am constantly fielding guys and am a hands on kind of guy. It’s how I believe I should run this.
AM: Is it hard for you to represent clients that are on different teams?
SS: I’ve got guys in a lot of different markets. It’s great to be able to interact with so many teams as no one usually stays with the same team – maybe Brady and a handful of others. Shuffling around is just human nature in the NFL especially with salary caps. With free agency, it’s a different landscape than what it was 20 years ago. That being said, it’s important that if you have guys on other teams where if – for contract extensions or just to broker deals – it’s new markets that are important because every market is different. My conversation with the Dallas Cowboys is different than the New England Patriots. Everyone has different core values and beliefs – obviously everyone wants to win in this league and to monetize opportunities as the league has crossed over to $15B in revenue. It’s a fine tuned machine.
AM: I’m sure you have a number of people who request to be represented by you. What process do you have in deciding whether someone will join your roster?
SS: I tell everyone that there is 1,440 minutes in a day and I have two lives, one as a sports agent with SES Sports as my infrastructure and I also have my family which is my wife and 4 kids. I try to keep that balance and sometimes I leave my self a little thin and I try to be better at that.
In terms of managing expectation. My phone is constantly ringing, when I first started I was the one seeking out guys and now I can cherry pick guys that I want to have. Obviously if you get a 1st or 2nd rounder, you don’t want to miss that opportunity. I think managing expectations, having that connection with a player who has the core values and beliefs that alignment is important. Some guys put a higher value on their skill set and it’s like having a house that you try to sell in the open market where you think it’s $2M and everyone else thinks it’s $1M – it’s going to be tougher to sell. You have to compromise, and you can’t sugarcoat it with your clients, you have to keep it real and be transparent with them and do what is in their best interest.
AM: What is a typical Sunday like for you during the season?
SS: A typical Sunday is impossible for me to be in every market. I have yet to be in every market on the same day. Last year in the Superbowl having 8 guys in the game – 5 in the Patriots and 3 on the Eagles – I mastered it that day! In terms of a typical Sunday, I try to at least see every player each year. If not I have the NFL package and thank God for cell phones! My Director of Football operations is phenomenal and he doesn’t take his eye off the ball. He’s always keeping me in the loop on things, from Social Media, research, staying current on guys and watching everybody. I take watching these guys very seriously. When I go to the Superbowl and people go as fans, it’s different, I go in as a business. I don’t change my preparation in terms of game rituals. I stick with them as a player as I do as an agent.
AM: What are those rituals?
SS: I make sure that I have the same things for breakfast every Sunday. I always say a prayer before kickoff. I kiss my crucifix. When I go to church that morning, I pray for each player individually. Sometimes I wear the same socks is he plays from one week to the next. I always have the same snack before kickoff or during the game. During the Super Bowl, I will put my phone in the cup holder and not touch anything until something happens. During the AFC championship, I was very unprepared weather wise, but when I am suited up, I always put my baseball hat on and turn it backwards and pretended I was playing Little League Baseball with a rally cap on. I didn’t move it until they won it in overtime. My wife thinks I’m crazy with my superstitions, but I don’t know. I get superstitious on certain things and whatever works – works for you right?
AM: With this last Super Bowl win, what was that like for you and what is it like that you’re a part of these guys careers?
SS: Just surreal and gratifying. I tell everybody that when you have that baby and hold it in your hands, it’s a life changing moment. When you have these players and you have such a passion for football like I do, I took them as far as I could take them and see them taking it further it just touches my heart like no other. This one was the most special win, because clients like Jonathan Jones – he led the defense in tackles, he had a sack and contributed so much to that win. Ryan Allen could have been the MVP of the game. Brandon King, he’s just an absolute beast and Obi with his story of how he ended up here.
AM: His story is incredible.
SS: With Obi, we had 4 teams to pick through and I don’t ever like to take credit, but I really pushed and stressed the fact that he needed to be a Patriot and not a Saint or a Chief. We picked the winning lottery ticket there.
This one in particular meant more because I felt like my guys contributed more to that particular win. I had bigger roles and obviously in my mind, it has increased more in the last few months. I mean last year, it was special because of Bryan – he pretty much kept me in business and kept the lights on in 2014 when I was a year into it. It’s been remarkable. You want to see all of your clients win a ring. Obi got his this year, Bryan got his last year, Trey Sullivan got one last year. This year I didn’t have any players on the opposing team. Last year I felt bad for my Patriots clients that lost, but on the same token, I felt good for Bryan. For the Falcons/Patriots Super Bowl, I had 1 client on the Falcons whose family was completely devastated and my Patriot clients pulled off the greatest comeback in Super Bowl history. It’s been a blessing to be affiliated with history. The Patriots, whether you love them or hate them, are remarkable in what they do and they have done what no other franchise has been able to do in these times. You can talk about the Cowboys, Steelers and Green Bay Packers, they did not do it in a time period like this. There was no free agency, there was no salary cap. It’s a completely different animal today. What Belichik and Brady are doing – it’s remarkable. I’ve been able to grow up in this area and be able to model and build a sports agency around and learning from them – how they negotiate, how they do things at the organization to how I manage the kids’ careers.
AM: With the draft coming up, what is your role for that and what do you do?
SS: It’s to be a confidant to the players that I represent and to know that they are not going to be a guinea pig. To know that they are with someone who is not going to reinvent the wheel. Being with someone who has the relationships in the league who is going to sell them and brand them organically to make them successful in the NFL. It's a very trying long time, but at the same token it’s a lot of time and emails – the combine is a tremendous amount of leg time getting in front of people. It’s constantly selling, planning, promoting, These calls build for the combine for their pro day so they can be successful and play in this league. It’s a process that I take very seriously – you want to have all the guys that you represent drafted, but at the end of the day – you manage their expectations and you hold their hand and say, “hey, if you’re undrafted. That’s ok. Some of the greatest players that ever played this game went undrafted.” That’s sometimes your destiny and your fate.
AM: When we were on set for the photoshoot, we enjoyed hearing about a number of projects that you are working on outside of your life as a sports agent. Can you share them with our readers here at Athleisure Mag?
SS: My first book, No Backing Down, which is a human triumph story on 3 levels – my personal story, legendary coach and our team, has a forward written by Doug Flutie and it was endorsed by Bill Belichik, Evander Holyfied, Mike Ditka, Washington Post, NY Daily News and it goes on. It’s an incredible book and it’s now in it’s second edition. The screenwriter/producer of Hoosiers and Rudy will finish the script for the movie shortly as we’re in the very early stages of that, but I like my chances with such an established and well known screenwriter. If you go to SeanStellato.com you can order the book and obviously you can get it on Kindle via Amazon. I’m going to have a Draft party on April 25th that is going to be a great night if you’re in the Boston area as it will be at the Ferncroft Country Club as it will be a chance to meet with some of the Super Bowl Champions – Jonathan, Obi, Brandon and some of the college kids. It also includes a Celebrity Golf tournament that will raise money for the Junior Golf Fund. We’ll have one of th e top Sushi Chefs in the world appearing and providing phenomenal sushi and we’ll have good Italian wines. The Draft party will also reveal the title of the children’s book. I love to read and as a kid, I read a lot of books that I couldn’t relate to.
July 19th, will be the release of my children’s book which will also be a magical day! It will be held at the historical Hawthorne Hotel in Salem, MA which opened in 1925. This book is a Friday Night Lights meets Harry Potter and it is a magical football story that is mostly fiction, but there is a non-fiction component to it. It takes place in my home city which I am excited about. One of the main characters is my daughter who is suffering from psoriatic arthritis and I am looking to bring awareness to this condition. It will be an evening with some of my clients and we will celebrate a post Super Bowl party as well as to unveil the book which is going to be a magical night for everyone.
Our football camp takes place July 21st and it’s our 12th year doing this. I try to make it Disney World for a day for a young girl or boy where they can attend this non-contact camp. The day is hosted by my clients and myself and they have an amazing day with goodie bags, they get autographs and they get their jerseys signed. They compete and the winners get awarded cool swag. They leave feeling so inspired and uplifted and that they can do anything and that is the message that we try to convey. No Backing Down isn’t just a book title, it’s our motto. It’s for every man, woman and child regardless of your gender. It’s for someone with a vision, someone that maybe they have been denied and told that they can’t do that they can be relentless in the pursuit of following their dreams. That is what we convey to everyone that comes through these doors. It’s my baby and it’s one day a year which takes 6 months of preparation that we try to go all out for the kids.
AM: How many kids would you say are at this camp?
SS: We get anywhere from 100-200.
The thing about this camp is, we may not have the household marquis huge names coming. But I have blue collar guys that can relate to these kids because there aren’t a lot of kids on the planet that are going to be 6’5” and 275lbs like Gronk. Someone like Jonathan Jones who is 5’9” and 180lbs and flies like the wind or like myself, I was an underdog, but if I can do it – anyone can do it. Sometimes you just need that person to just push you along to give them that advice. They can be advised and pushed in the right direction. That’s a great day obviously!
AM: How do you take time for yourself so you have what you need to fuel others?
SS: It’s a good point. I’m a stickler on my diet and on my preparation. It’s all about those endorphins, whether I’m jogging or in a swimming pool. I get a high when I get to spend time with my kids, see my daughter to play basketball, ballet or gymnastics. Occasionally, in the summer I do try to get some downtime and I love the beach and the ocean to get a little Vitamin D. Every year I spend time to take my family down to Disney World, which is a bit more exhausting than a true vacation ha! A true joy and high for me is giving back and touching lives like going to an orphanage or a Children’s Hospital. When I was trying to make it as an agent when I was nearly out of the business, I used to pray that if I was allowed to do what I do then I would make sure to give Him the glory and honor Him every day and would help kids. I stayed true to that promise when He blessed me and anointed me with this skill set to make a difference in this industry. I go to the chiropractor 2 times a week, Dr Garrity in Naherty, MA is phenomenal and he keeps me so right. My wife is an amazing cook. I'm fortunate when I’m not on the road so much, that I get those homemade meals! I’m young enough – I want to leave a mark on the life and blessings that I have got! I’m so passionate about what I am doing. I know that I always think about my ancestors who came over from a boat from Calabria, Italy with only a couple of meals and a suitcase to come and take that and run with it. I want to preserve their legacy and that is the true joy. I’m passionate about my Italian heritage and what my family went through so that I can do what I do now.
AM: Since you travel so much, what are 3 items that you always have on you/you’re carry on that you have when you’re on the road?
SS: Great point! I have to have Jesus Calling my little meditation and prayer book that has scriptures for every day that my Mother in Law gave me. It really starts my day off right. I carry a journal with me wherever I go. My wife laughs at me, but I don’t consider myself a writer, although I have written 2 books – I never know when that next thought of book might come into my mind. I just shut down and take an hour or two to write. I’d hate to forget something that – I mean Walter Payton who I loved, used to have old school pictures of his family. So I have 16 pictures in an album in my portfolio – my wife, my kids, my dog, my parents – at the end of the day, I reflect on that when I need it. This journey isn’t all vertical and I have people that care about me, love me and support me – it’s not just for the man in the mirror. Those are the 3 and I feel like I missed something but I know it’s only three and I hope that they are ok ha!
AM: It’s what you do and it’s more than ok!
FASHION CREDITS
OBI MELIFONWU PG 16, 32, 36 | NATALIE FEDNER David Bowie Tank | G STAR Denim | FERRAGAMO Belt | YEEZY ADIDAS Sneakers | PG 18 - 23, 29, 30 +_ BACK COVER | CLAUDE RUSSELL NYC Zipped Mesh Jacket | G STAR Denim | ETHIKA Underwear | FERRAGAMO Belt | PG 38 | TED BAKER Sweatshirt | G STAR Denim | YEEZY ADIDAS Sneakers | NEW ENGLAND PATRIOTS Super Bowl Champions Player's Sweatshirt |
JONATHAN JONES COVER, PG 40 - 47 | NEW ENGLAND PATRIOTS SUPER BOWL Game Day Player's Jersey | PG 16, 18, 26 - 37 | TED BAKER Blazer | HANRO Tee | ALL SAINTS Jeans | OFF-WHITE Sneakers |
BRANDON KING COVER, PG 40 - 48 | NEW ENGLAND PATRIOTS SUPER BOWL GAME DAY Player's Jersey | Adidas | PG 16 -33, 37 | TED BAKER Short Sleeve Woven | KINROSS Cashmere Blazer | EMBELLISHMENT Jeans | PG 34 | KINROSS Cashmere Ombre Sweater |
SERAFINA TRIBECA FOOD CREDITS
Throughout the cover shoot, we shot within Serafina Tribeca's restaurant and in addition to the New England Patriots' Super Bowl Champions and their sports agent, Sean Stellato - we also had Christian Ferrara, the General Manager of the eatery included in our shoot who also shared a few dishes that appeared in the shoot as well as suggestions on what you should try when stopping in for a bite, wine or a few cocktails:
. 18oz Ribeye
Grass fed Ribeye simply marinated in extra virgin olive oil, pepper, touch of garlic and rosemary for three days. After that, naturally grilled without adding any butter.
It comes with crispy and flavorful roasted potatoes and string beans.
. Rigatoni Bolognese
Rigatoni al dente with the finest homemade 100% beef sauce.
. Spaghetti Carbonara
As our tradition says, we only use crispy pancetta, Parmigiano Reggiano 24 months aged and Pecorino, eggs and crushed black pepper.
. Pizza al Tartufo Nero
Our secret recipe made from a bouquet of Italian cheeses, black truffle carpaccio and white truffle oil.
. Short Ribs
Slow cooked (4.5 hours) short ribs in our Chianti Riserva red wine, mixed vegetables and homemade gravy sauce Served with saffron risotto and Tuscan mushroom porcini crostini.
IG Stay in the loop with what the New England Patriots Super Bowl LIII Champions are up to: Jonathan Jones @GetItOnJones31, Brandon King @_King205, Obi Melifonwu @Obi_1nOnly, their sports agent Sean Stellato @SeanStellato and one of our favorite places to dine @SerafinaTribeca.
Read more from the Feb Issue of Athleisure Mag and see All in Together Now in mag.
Read more from the Feb Issue of Athleisure Mag and see In Our Bag | When You’re Out and About in mag.
Read more from the Feb Issue of Athleisure Mag and see Style Files | AW19 in mag.
This month Athleisure Mag is covered on both of its covers by Brandon King, Jonathan Jones and Obi Melifonwu of the New England Patriots Super Bowl LIII Champions and the shoot took place at Serafina Tribeca. We interview them about the win as well as their passion for the game. This issue also includes interviews with Boston Celtics' Al Horford, producer and entertainer Drumma Boy, Celebrity Chef and TV Personality Marcus Samuelsson of Red Rooster, WE TV Marriage Bootcamp's Dr. V and fashion designer, Christopher Raeburn.
Read the latest issue here.
With a new year ahead of us, we wanted to showcase go to looks when it comes to living our lives - a lounge look, fitness look, an on the go look as well as an evening look. These ensembles take us through a number of the activities that we do throughout the week. There's nothing better than being able to share those moments with a friend and our Wilhelmina models from this shoot, Charlie (cover, right) and Alyne (cover, left) show us how to get out of the doldrums of what can be monotonous weather with hot bodies, fresh faces, fun prints and pops of color.
To create the makeup looks for the Jan 2019 cover shoot, MAKEUP ARTIST Jessica Bonilla used the following products:
CHARLIE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour - Cinema Secrets 500A Series | Foundation Pallet Powder Contour - NYX Cosmetics Contour Pallet | Blush - BH Cosmetics Blush Pallet | Glow/Highlight - MAC Cosmetics Skin Mineralizing Highlight | Lips - KKW Beauty Lip Gloss in Super Nude | Mascara - Inglot | Eyeshadow - KKW Beauty Shadow Pallet in "Albanian" | Sweat - Kryolan Transparent Jelly |
CHARLIE ON THE GO STYLE // MAKEUP | Same products above | Lips - Tarte Cosmetics in "Cast" |
CHARLIE EVENING STYLE // MAKEUP | Same products above | KKW Beauty Shadow in "Loyalty"| Lips - Tarte Cosmetics in "Cast" | Lashes - Ardell in “812” |
ALYNE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour/ Cinema Secrets 500B series | Contour - NYX Cosmetics | Blush - BH Cosmetics | Glow/Highlight - Dose of colors “Mirame” with the Tatcha - Dewy Mist Over Top | Eyes - KKW Beauty in "Armenian, Albanian, and Loyalty" | Liner - Inglot Gel Liner | Lashes - Ardell Faux Mink Wispies | Brows - Benefit Cosmetics Clear Brow Gel | Lips - NYX Lip Liner in “Nude Suede Shoes” with Fenty Beauty Gloss Bomb Over Top | Sweat - Kryolan Transparent Jelly |
ALYNE ON THE GO STYLE // MAKEUP | Same products above | Eye color was deepened with Anastasia Beverly Hills Shadow in “Violetta” |
ALYNE EVENING STYLE // MAKEUP | The look was enhanced with adding a bold lip with the MAC X Selena collab in “I Could Fall in Love” |
To create the hairstyles for the Jan 2019 cover shoot, HAIR STYLIST Lea DeLoy used the following products to achieve the looks:
Lea started each look with Kevin Murphy Anti-gravity spray. Added a light layer of spray to each layer of the hair to protect from heat, hold the curl and add style memory for long lasting waves. Went through the hair picking up random pieces and wrapped on this inside of a classic curling inch iron. Use the inside of a classic iron in the same way as a wand because it gives a better wave. This also was how the finished down do was created on Charlie in the dress.
The lived in side braid- sprayed in KM Bedroom hair for that lived in volumized sexy hair look. Secured the top half if the hair with a hair tie, but placed slightly off to the side. Pulled at it slightly to create loose feel with random pieces pulled out. Pulled the rest over to the side and braided. Pulled the braid apart for a thicker more dramatic braid.
The up styles sectioned the hair into 2 or 3 ponytails. Top/middle/bottom keeping them all close together. Slightly pulled through each pony and pulling them apart creating a messy “bun” look on each pony. Wrapped the extra hair hanging out from each pony and secured them with bobby pins to fill in the voids between the pony tails. Finished up with Kevin Murphy Flex spray for a light moveable hold.
The dramatic bubble pony looks amazing for any occasion, from working out to a dressy evening out. Started with Kevin Murphy Bedroom hair to bulk up the texture. Sectioned hair into 4 pony’s starting at the top and working down to the nape. Secured hair together with a hair tie right below each pony and pulled apart to desired “bubble” size. Simply continued this effect by adding hair ties throughout the Extra hair below the nape and pulled out each section. Finished with KM Flex spray.
FASHION CREDITS
CHARLIE - FITNESS STYLE; COVER, 24-27 + BACK COVER | WOLVEN Sport Bra | HANRO Leggings | APL Sneakers | DAGNE DOVER Backpack // ALYNE - FITNESS STYLE; COVER, PG 24 -29 | HANRO Sports Bra | WOLVEN Mandala Shorts |
CHARLIE - LOUNGE STYLE; PG 16 + 18 | MAISON DE PAPILLON Cashmere Set | HANRO Tank | VIRGINS, SAINTS + ANGELS Necklace // ALYNE - LOUNGE STYLE; PG 18 -22 | THE OVID COLLECTIVE Sports Bra | AUM COUTURE Sweatpants | MAISON DE PAPILLON Cashmere Arm Warmers | VIRGINS, SAINTS + ANGELS Necklace |
CHARLIE - ON THE GO STYLE; PG 30 | SATURDAY SCHOOL V-Neck | MAVI Jean | MAISON DE PAPILLON Cardigan | VIRGINS, SAINTS + ANGELS Jewelry + Belt // ALYNE - ON THE GO STYLE; PG 30 + 31 | HANRO Body Suit + Pants | KUT FROM THE KLOTH Denim Jacket | LAGOS Earrings + Black Caviar Bracelet |
CHARLIE - NIGHT OUT STYLE; PG 32 | LEANNE MARSHALL Gown | QUPID Shoes // ALYNE - NIGHT OUT STYLE; PG 32 +33 | LEANNE MARSHALL Gown | LAGOS Earrings, Black Caviar + Diamonds Necklace | VIRGINS, SAINTS + ANGELS Ring |
PHOTOGRAPHY CREDITS
Select images from our January 2019 cover shoot were taken with Hasselblad X1D-50c and XCD 3.5/45mm and 3.2/90mm lenses. We find the X1D-50c to indeed be a game changer, bringing mirrorless technology to digital medium format for the first time ever. The 50MP CMOS sensor captures fine details with true natural colors for the studio and on travel. The feel is light and balanced and boasts a modern, sophisticated build per its iconic Scandinavian design heritage. We recommend it for endless opportunities for rich and dreamy professional and personal captures!
IMAGES TAKEN WITH HASSELBLAD X1D-50C | PG 21, 22, 27, 28 + 33 |
Our cover editorial was shot at 498 West End Ave on the UWS in NYC. We sat down with Louise Phillips Forbes, Licensed Assoc. Real Estate Broker, Halstead Real Estate located at 499 Park Avenue to discuss the property.
ATHLEISURE MAG: We were in this building a few years ago when we first interviewed you for Athleisure Mag. What can you tell us about the building as a whole, how you came onto this project and what your involvement is?
LOUISE PHILLIPS FORBES: I remember that interview well and it's always a pleasure to spend time in conversation with you. I'm a big fan of Athleisure! I have the privilege of being the director of sales and marketing for the development project underway at 498 West End Avenue, which is a pre-war conversion of a beautiful turn-of-the-20th century building from a rental residence to a luxury condominium by developer Samson Management. The magnificent bones of this quintessential Upper West Side landmark and its ageless edifice constructed in 1910 by
Neville & Bagge who provided the ideal envelope for CetraRuddy Architecture to thoughtfully design and reimagine it for a 21st century lifestyle. The result is sublime and we refer to it as "A story of exceptionalism."
AM: The lobby is stunning, please tell us more about this area.
LPF: The extensive renovation began outside the building with the restoration of the façade, which was re turned to its original splendor through an extensive cleaning and repair process. A highlight is the elegant and fully-restored ornamental metal marquee with glass canopy. It's a beautiful entrance to the building with period wrought iron doors that open onto a newly re-designed lobby. Complete with a 24-hour doorman, the lobby features decorative bronze wall panels in a geometric pattern, and walls and flooring in a composition of Vanillis Pearl polished and honed marble and St. Laurent honed marble. It's very inviting, and although more contemporary than how it was, it pays homage to the original pre-war splendor.
AM: This duplex penthouse for our January cover shoot has amazing views, multiple terraces, sun-drenched rooms throughout, and abundant bedrooms, what can you tell us about this property?
LPF: It's a spectacular, one-of-a-kind residence that possesses a grandeur, both in scale and workmanship, boasting spectacular finishes and impressive room scale. This newly-constructed, expansive, full-floor duplex penthouse is an addition to the building's architectural heritage, with 3,646 interior square feet containing grandly proportioned rooms, and 3,002 exterior square feet made up of five terraces, two of which are off of the master suite, with amazing views in all four directions. There are five large bedrooms, four full bathrooms, one powder room, and a huge eat-in kitchen with truly high-end appliances and finishes - custom chocolate-stained cerused oak cabinetry with light bronze accent trim and pulls, Calacatta marble slab countertops and backsplash, and appliances from Miele, Gaggenau, and Bertazzoni. The premium grade designer details that grace the interiors impart a pervasive sense of quality, and the curated design ushers in a new vernacular - a rare combination of prewar craft and contemporary artistry, perfect for entertaining as well as restorative time at home. This penthouse residence is a standout amongst its competitors, elevating it to a timeless sophistication satisfying the needs of the most discerning buyer.
AM: The interior design for this unit is gorgeous! Tell us about the interior designer and what was the inspiration behind the aesthetic.
LPF: As we do for most of our projects with this developer, we contracted with Robin Mayer of Robin Mayer Designs. Together with her team and my director of PR and marketing, Richard Johnson, they brought the space to life and created a home that everyone can see themselves living in. It's both inspirational and aspirational, with furnishings and accessories that while lavish and sophisticated, are also warm, comfortable, and inviting. Capitalizing on the abundance of natural light, breathtaking views, and voluminous rooms, they incorporated many notable brands. Highlights include: outdoor furniture and several indoor pieces from Restoration Hardware, rugs from ABC Carpet & Home, furnishings and accessories from Ralph Lauren Home, Keno Brothers Furniture Collection, Homenature, and vintage mid-century pieces from Italian designer Marco Zanuso. I'm so pleased and proud of the results.
AM: Tell us about the artwork that is in this unit and is there anything about the artist that you can share?
LPF: We have many stunning pieces of artwork showcased in the staging of this home, but I'm thrilled to feature two exceptional works by artist Aubrey Mayer - (1) Christopher Wool Contact Sheet v.3, 2016, ink jet on canvas 72"x59", hanging in the foyer, and (2) Laura Owens, Nate Lowman, Mark Grotjahn Contact Sheet, 2017, framed dye sublimation on aluminum 70"x50", hanging in the dining room. We are so fortunate to have his art on display in this home and everyone who's been here has fallen in love with these two pieces. They are simply stunning! Aubrey Mayer is a self-taught photographer and painter, and he has works included in the permanent collections of the Whitney Museum and the Columbia University Art Museum. I would like to see the two works we have in the penthouse become permanent additions here (wink, wink). They are so perfect for the space. Fingers crossed the future buyer agrees.
AM: What amenities are offered in the building?
LPF: The renovation of this pre-war gem includes the addition of a fully-equipped fitness center and children's playroom, along with the conveniences of secured storage units and bicycle storage, both of which are things New Yorkers appreciate in a city where space is limited.
AM: What neighborhood is this building located in and what can you tell us about the area?
LPF: This building is located on the Upper West Side of Manhattan at the corner of 84th Street and West End Avenue. It's an ideal area of the city because it's convenient to so many things. Riverside Park is just one block away with a wide variety of outdoor activities - bike and jogging paths, skateboarding, dog runs, tennis and basketball courts, soccer fields, and much more. You have easy access to the West Side Highway, plus Equinox and SoulCycle are close by, as are boutique shops and retail stores, charming cafes and fine dining restaurants, grocery stores, and parking garages, in addition to the crosstown bus and subway. It's also the area of the city where I call home and reared my two sons, so I might be a little biased.
AM: For people interested in purchasing this apartment, how can they find out more information?
LPF: Showings of the home are by appointment only and interested parties are welcome to contact me directly on my cell at 917-846-8640 or via email at lphillips@halstead.com. They can also check out the online listing to view beautiful photographs and a floor plan here.
AM: Where can readers see other properties that you represent?
LPF: It's easy, simply visit my website at LouisePhillipsForbes.com and click on the tab for "My Listings." I represent a wide variety of homes and we have some very special active listings at the moment so I encourage people to check them out. They can also find out more about me and my team. I have negotiated deals all over NYC and even some in the surrounding suburban areas. I'm networked with the best brokers domestically and globally so I would welcome the opportunity to chat with folks and find out how I can best be of service. I consider myself more of an educator than a salesperson, and it's a privilege to be a part of the buying and selling process for people. After all, your home is the foundation upon which the rest of your life is built.
Read more from the Jan Issue of Athleisure Mag and see Winter Chill in mag.
We’ve been fans of FUNKSHION for a number of years as they are involved in Fashion Week shows in Miami. In May of 2017, they launched The Retreat by FUNKSHION, a health and wellness experience that has generated a lot of buzz and has curated fun brands and attendees. With such a successful series of events in Miami, it’s no wonder that in 2019, they will expand to additional cities. On March 10th, they will deploy to Austin’s South Congress Hotel during SXSW where prominent experts, thought leaders, industry shifters and more will come together to enjoy classes, workshops and panels.
Attendees will have the opportunity to take classes ranging from yoga by Outdoor Voices to a Movement class hosted by Bethany C. Meyers. In true SXSW fashion, there will also be a slate of musical acts at several of the activations.
A riveting panel discussion on the Business of Wellness will be co-hosted and moderated with Bloom founder, Lindsey Martin with panelists Lo Bosworth and Bethany C. Meyers.
Ten VIP tickets will be made available for purchase on Eventbrite to give consumers the opportunity to mix and mingle with the industry-focused attendees. “We wanted to create an inspiring and interactive event that will cover every angle of this widely-grown lifestyle, and connect the industry on both a national and regional level,” commented FUNKSHION’s Creative Director, Natalija Dedic Stojanovic. “It was a logical move to take The RETREAT beyond just Miami in our third year of the event, and celebrate health and wellness lifestyle around the United States.”
Attendees will enjoy a range of partners that will be at this event including: Fiji, Essie, Love Wellness, Bloom, The Culinistas, Chameleon Cold Brew, Splendid Spoon, Pura Still and several others. Continue to check out their schedule as they continue to have updates for this event such as Ron Boss who will also lead a class.
The Retreat will continue to host its annual May event in Miami and will arrive in New York this September.
• Love Wellness Breakfast hosted by Lo Bosworth
• Beauty Hour hosted by Milk & Honey and Essie
• Outdoor Voices Yoga in Collaboration with Wanderlust
• The Retreat X Bloom Panel Discussion on the Business in Wellness
• Setting & Crushing Your Goals Workshop with Katie Dunlop @LoveSweatFitness
• Blank Label Active Creative Closet
• be.come Class with Bethany C. Meyers
• VIP Dinner Hosted by The Culinistas and Bloom
• Social Hour by Pura Still with DJ Maad
Read the latest issue of Athleisure Mag.
Read more from the Jan Issue of Athleisure Mag and see In Our Bag Rocking it at The Office in mag.
Read more from the Jan Issue of Athleisure Mag and see How to Dress For Your Valentine in mag.
