Read the APR ISSUE #112 of Athleisure Mag and see ROCK THIS FOR VACATION VIBE POST BRUNCH STROLLS in mag.
As the Summer comes to a close, we're looking ahead to the Fall and Holiday! We love being able to take time with friends and family and those that are in our inner circles to connect and many times, these gatherings take place in our favorite restaurants! It's within these 4 walls that memories are made, food is shared, and horizons are expanded. With the restaurant as the canvas, it is helmed by those give us the foundation for this exchange to take place.
This month's cover is Executive Chef Fariyal Abdullahi of Hav & Mar which is located in Chelsea's Art District in the Starrett-Lehigh Building. We talk about how a passion for food, fine dining, sustainability, and advancement led to a culinary career that has included phenomenal restaurants and a track record of integrity; her helming and being personally selected by Marcus Samuelsson (Red Rooster, Streetbird, MARCUS ADDIS) for this restaurant that is in the Marcus Samuelsson Group; being the Chef for and walking the Met Gala red carpet in 2021; being a judge on Food Network shows such as Chopped and Alex vs America, and being a James Beard Award 2024 Finalist! We wanted to know more about her culinary journey, her approach to food, sustainability, and changing restaurant culture.
ATHLEISURE MAG: It’s been such a fun day in being able to hangout at your baby, Hav & Mar and your cover editorial here with, a number of looks, and to see your restaurant and you in this way.
What was the first dish that you remember when you realized that you fell in love with food?
CHEF FARIYAL ABDULLAHI: Um, ok, so I grew up in Ethiopia and I am the youngest of 6 siblings. My mom would cook all of our meals herself – breakfast, lunch, and dinner. We were a family of 8, it didn’t matter. She always made it herself. You know, people say that their mom was a good cook, I can tell you objectively as a Chef that my mom was very talented and she didn’t have any formal training or anything. She was just very intuitive and very good at it. Because of that, everybody used to come to our house for food because her food was just that good! Holiday and everything, my uncles would be at the house. They were not at their wives homes with their cooking. They would be at the house and I noticed that at a very young age. I was like, “mom, you have to put me on!”
So it’s not a particular dish. But, she started me out with salad from the beginning. It was nothing that had to do with fire and stuff. I was a Garde Manger Queen (Editor’s Note: The pantry chef, commonly known as Garde Manger or Garmo is responsible for the preparation of cold dishes, salads, charcuterie, and appetizers in a commercial kitchen) when I was 6 years old. I was like, I want to do this, I want to do what you do. But it was also the process of – we’re very close to our food source. So, I have photos of me from when I was a kid making salad! We would go to the farm which was right around the corner from our house and they would grow the lettuce. So it was a whole process. I would go get the lettuce, the tomatoes, and all of that stuff and I would have the connection of seeing all of this stuff going from the soil, the farmers that grew it, and then I would go back home and it was literally a simple salad. Romaine Lettuce, Serrano Peppers, and Tomatoes – you didn’t even make a vinaigrette for it – it was just lime juice and salt.
AM: Oh wow!
CHEF FA: Yeah, that was my responsibility. It was very few ingredients, but it built my relationship that I had with food. It kind of made that first part where I had that connection with the people that grew my food. Then I turned what they did into something that was delicious to eat, and then everyone comes over - everyone pulls up. It was really that process where I was like, this is what I want. This is that thing that connects all of us.
AM: You graduated with a Bachelor’s in Clinical Child Psychology. When did you realize that you wanted to be a Chef as opposed to going down that track in terms of a graduate degree? You opted to go to the Culinary Institute of America in Nappa as opposed to staying on the psychology track.
CHEF FA: I always knew that I wanted to be in food. But, it’s the classic immigrant story where you leave your country and you go to America. The American Dream is that you are a doctor, lawyer, or engineer. Those are the 3 things. I would tell my mom when I was 14 or 16 that I wanted to cook and that I wanted to be a chef. And she would always tell me that that was a hobby and that it wasn’t a career. So when you’re a doctor, you can go home and cook as a hobby. That was your hobby, that was not a career. But I was like, “damn, that is really what I want to do!” As the youngest of 6 siblings, that’s what they did. So I have a sister that is a Neurosurgeon, my brother is an Immuno Oncologist – so he is doing cancer research, I have a brother and a sister that is doing Internal Medicine – so then it was my turn and I mean, I guess my second love is just knowing people and understanding behavior and that is why I went into Clinical
Psychology. But it never -
AM: It never really felt right.
CHEF FA: It didn’t! It really didn’t and I am a very empathetic person and so I got my Bachelor’s in Clinical Child Psychology and my sister who is in UCLA – both of my sisters are in UCLA, I went to go visit them and they said, “let’s show you the psych department.” They took me to where the children are and that’s what kind of changed me forever because I knew that I could not work with sick kids every day. I couldn’t do that and then go home with it! I knew that I would always go home with it! So that day, instead of applying to grad school, I applied to culinary school. I had my heart set on CIA because I had read 2 biographies from Grant Achatz and Anthony Bourdain and they both went to CIA and it is supposed to be the Harvard of culinary schools. I thought, hold on, if I get accepted to this school – this 1 culinary school, it’s go to be big right? So, I didn’t apply anywhere else, I just applied there.
AM: One shot!
CHEF FA: Yeah, one shot and I got accepted. So I told my mom, you have to let me do this.
AM: I used to have a teacher who felt that I should be a surgeon because in our labs when we were dissecting various animals, my precision in cutting was something that she loved. I had to explain to her many times that it wasn’t the work that I wanted to do, and that inspired me to find a piece that called back to that to bring it to this set. My mind will continue to run and replay a number of things and I can’t make my mind not work that way. I don’t know if I could take running a procedure in my head where something went wrong on that level and be ok.
CHEF FA: Yeah, I don’t know how they do it!
AM: So while you waited to hear about your application, you went to 18 countries and traveled for 3 months! What was it like to go to these places and for someone who already had an interesting palette already, how did you retrain that to take on all of these other areas that you had not previously been exposed to?
CHEF FA: So that was the purpose because I didn’t think that I had a palette. I don’t want to say advanced, but I didn’t think that I had a good palette yet. So the first 16 years of my life, I lived in Ethiopia, so I had a very high tolerance for spicy food, but also like very heavily spiced food. Things are very seasoned in Ethiopia so that is my threshold. I came to the States and my intro into American food became what I ate on campus.
I was like, “what is this flavorless, unseasoned – what is going on?” I swear that at 16, because I started college fulltime at 16, I used to walk around in my purse with Tabasco before Beyoncé said it, I swear to God that I had hot sauce in my bag! Because I was like, this ain’t it for me! It was just no flavor! It was that and the burritos, the burgers, and I’m in college. I kept thinking that there had to be an in between – hold on!
Yeah so, that was kind of the purpose behind my trip and I knew that there had to be more food out there. So it was 18 countries and now I’m on my 56th country. But in those 3 months, I did 18 countries and it was just to eat!
AM: That’s insane and amazing!
CHEF FA: It was cool because it’s like the whole 10,000 hours that Malcom Gladwell talks about (Editor’s Note: Malcolm Gladwell is a Canadian journalist, author and public speaker. He is known for his unique perspective on popular culture. He has been a staff writer with The New Yorker since 1996 and has published 7 books. He is also the podcast host of Revisionist History and the co-founder of the podcast company, Pushkin Industries. In his 2008 book Outliers, he states that, “10,000 hours is the magic number of greatness.” This theory means that to be considered elite or truly experienced with a certain craft you would need to practice it for 10,000 hours) it was the exposure of different flavors and textures that I would not have been exposed to if I had not traveled to these different countries. It became my little culinary school!
AM: Did you have a little travel journal and write down things as you navigated these countries?
CHEF FA: Yeah! I was solo too! I went by myself!
AM: Got it! Wow that’s a lot!
So what was it like to attend CIA and what were some of the kitchens that you trained in as you navigated to where you are here?
CHEF FA: So CIA, so I was responsible for my own tuition and that was the deal when I moved from Ethiopia. I did 8 hours of school a day, that’s how long our classes were – 8 hours, but then I would also work as a Teacher’s Assistant for the first 8 hours of my day. So that’s when I got into the 16 hour work day.
AM: Right!
CHEF FA: So, it was actually teaching me the work ethic that I needed honestly at the time, I didn’t know! I didn’t know how many hours people worked at restaurants. I had never worked in a restaurant before and there were no examples around me. So CIA in addition to obviously the culinary fundamentals, it was the first thing that taught me – ok, you can’t be tired. If you’re going to do this, you’re going to have to have the energy for this. I mean, it’s the Harvard of culinary schools and I do think that I got into Noma which was my first job ever – I mean Noma was the best restaurant in the world for 4 years in a row! It’s because I set myself up by going to the CIA!
AM: For sure!
CHEF FA: I felt like I was behind because when I was attending the CIA, my classmates were 18 years old and I was 25! I knew that I had to be on the fast track. Yeah, so it was essentially, a career change for me.
AM: Clearly, it all worked out as I’m sitting here talking with you in your restaurant!
CHEF FA: Yeah, I’m pretty much on a space ship and I’m on it.
AM: So, you were at Noma and I know that they are closing at the end of this year, but they will be more of a food laboratory and so that’s an interesting evolution with how they will continue their journey. So what are 3 things that you learned in your time of being at that restaurant? I mean when you hear of people who were at that restaurant, it’s no joke and it’s highly prestigious!
CHEF FA: I mean, especially with that being my first job ever! I remember when we were in culinary school getting ready to graduate and my classmates were like, we’re going to start off at this restaurant and then work our way up. I was like nah! I knew that I had to go straight to the top. They were like, you can’t do that. That’s not how the system is set up. You have to work your way up to Noma and I’m like, “cool, that’s what y’all are going to do.”
AM: But when you have a vision and you already feel like that you’re older than those that you have been with, you just can’t go at the same cadence because you have to make up for lost time.
CHEF FA: So the first thing that I learned at Noma is Integrity. Because my thing was that if I want to learn to be the best, I have to learn from the best! They were the best restaurant 4 years in a row and I was like, cool. What is it that makes them the best. It’s not always necessarily the food, what I learned there was Integrity is so high. Everybody was doing the right thing whether someone was looking or they weren’t looking. There’s no cutting corners. If this is how you’re shown how to do something, you do it. If there is something that is stopping you from doing it, you do it. Either way, you always do the right thing. That’s really powerful! So integrity!
10 years ago, the restaurant industry and kitchens are set up on this bully system I would call it. You get called all kinds of names, you get yelled at, that’s the relationship that you have with your Chef. The standard is always excellence and you will never reach that. So you're getting yelled at constantly every single day. So I was like, ok cool, this is how it is. If this is how it is, you just adjust to it. You learn how to have tough skin and you move on. But there is a changing area and I was getting ready to close out from the day and I heard René Redzepi (Editor’s Note: Danish chef and co-owner of 3-Michelin star Noma in the Christianshavn neighborhood of Copenhagen, Denmark) having a conversation with his leadership team and I guess there was this line cook that was being bullied and he just couldn’t take it anymore and he just left and he wasn’t answering anybody’s calls for 3 weeks.
AM: Oh wow!
CHEF FA: And people were like ok, whatever, if he’s gone, he’s gone. That day when I was getting ready to leave, I was in the changing area and I heard the conversation that René was having with his leadership team and he was telling them, “we have to shift the culture. How do you guys not care? What if this guy isn’t even alive right now? What is wrong with you?”
AM: That’s what I was wondering!
CHEF FA: He was really laying into them. He said, we have to be better. So he was like, “cool, you guys are going to go to his apartment, you’re going to find him and make sure that he is fed.” He was an intern so he wasn’t getting paid, but he was like, “do we need to pay him?” He wanted to find out all of this information. René’s wife was pregnant at the time and he thought that he was having a son and he was like, “if my son told me that he wanted to work in the kitchen, I would tell him no.” That’s because it is very abusive and we have to shift the culture and we need to be able to create a system where people want to come to work and that they feel appreciated and cared about. I was like, what is he talking about? That is not how kitchens run. Don't you just get yelled at and told that you ain’t shit?
AM: Yeah and you go into the corner and do a cry where no one can see you so you can get back in the game.
CHEF FA: Right? You go to the side, handle it and go right back out!
AM: Right? That’s how it was for me in fashion and that was just how it went!
CHEF FA: Yeah and I thought that it would be like that forever! But that was the first time that I had ever heard anybody talking about changing and shifting the industry! I thought, ok I guess that it could be different. So that sparked the biggest thing in me where it made me say that I run my kitchen with joy. I lead it with joy. I think that that is why we have such a high retention rate here. People want to stay working here.
AM: We have been here for a few hours and I haven’t seen anyone slacking, slinking off or even watching us do a photoshoot and having me interview you. Everyone is just focused!
CHEF FA: Yeah they have a very heavy prep list. They are super focused! They are totally fine! I am really proud of what I have built. It all stems from my Noma days. Build a workplace that people actually want to come to and I learned that from René and have integrity! Always do the right thing!
AM: You leave Noma and prior to Hav & Mar, what are some of the restaurants that you were working at between these 2 periods?
CHEF FA: Right after Noma, I went back to LA because that’s where my family lives and while I was there, I got a call from a Chef here in NYC and he was an Executive Chef at a restaurant called Caviar Russe which is a Michelin-starred restaurant and he called me and he was like, “hey, I need a prep cook." I was like, “damn, starting from the bottom. I just came from Noma!” But it made sense because there is such a huge gap in my resume because I went from culinary school to the best restaurant in the world and while I was at Noma – you know, that’s the third thing that I learned.
I learned that you determine your own growth in terms of how quickly you grow. Because I went as an intern and interns don’t really get to work the line especially prep, but I was out of the prep kitchen after a month and they put me on the line.
I remember that there was a huge symposium that they do called the MAD Symposium (Editor’s Note: René created the MAD Symposium which is considered the G20 of Food Industry Change) where they bring some of the best culinary minds and René would be on huge pins and needles and he was very anxious to make sure that service went well. Obviously, they had all the interns in the prep kitchen and he came upstairs and he said, “what are you doing here?” I was like, “Chef, this is where I was put.” And he told me that I was going to be working on the line. He put me on the line for one of the most important services that he was about to do. So I said, “got it Chef.” I just put my head down and I did the work.
AM: Inside, you must have been like, argh!
CHEF FA: Oh yeah! I mean, we’re extremely close, but he could be very intimidating. So, we always knew when he was in town because when he is in the kitchen, all you would hear (Chef Fariyal pulls her keys out of her pocket and puts her finger through the keyring and flips the keys over and over through the loop) is those keys and you would say, “Chef’s here.”
So he put me on a station with a Sous Chef from Finland and he was this massive guy! He said, ok you're going to work this station with him. The Sous Chef was like, “don’t say nothing. All you have to do is shuck these 200 year old clams and that’s it!” I mean, dude, they were the size of my palm. I’m like wow 200 year old clams, but I was like, “yes Chef.” He let me know that no matter how intense it got, all he needed me to do was to stay calm and just shuck these clams. So I said, “yes Chef.” 5mins into service, René comes around the corner and starts screaming at the Sous Chef and asking him why his station was dirty. It was not even dirty. “Why is your station dirty? You know what, stop, everyone come here. Look at how nasty his station is.” He kicks the Sous Chef out of the kitchen and now I am in the station by myself.
AM: Oh no!
CHEF FA: I said, “the Sous Chef told me to shut up and just keep shucking so I’m just going to shut up and keep shucking my clams!” So I learned to stay cool and to stay calm. So nothing gets me out of my zone.
AM: Nope!
CHEF FA: So that is my 3rd thing. You determine your growth because I was the only intern working the line on a shift that René kicked my Sous Chef off his station that I worked at and then it became mine. That was all because I put my head down and I put in the work.
AM: We also know that you accepted that job at Caviar Russe.
CHEF FA: Yes so Caviar Russe was the first job after Noma. They called me and I said sure, prep cook is kind of crazy, but sure. So I came and I moved to NY for that. Fine dining is my love and it’s what I love to do. But 6 months of doing that, making minimum wage and you’re in NYC – I was barely surviving – barely. I was like I don’t know how much longer I can sustain this. When I was in school, we always used to have job fairs and there would be this restaurant group, Hillstone.
AM: Oh yeah!
CHEF FA: They would always be in the school and try to recruit kids from the CIA. They have a few restaurants in NYC.
AM: Yeah, they had the spot at 53rd & Lex as I used to eat there quite a bit in my early days of living in NYC. That was my place at that time.
CHEF FA: I was never interested in working at a place like Hillstone. I was like, I’m a fine dining girl from CIA – what are you talking about? I’m not trying to make burger and fries! But then I was like, ok, fine dining is not cutting it. I’m literally a starving artist right now and I’m hungry and can’t even feed myself. I got recruited to Hillstone and I said, let me see what this is about. I went and I remember when I did my stage, I was like hold on, they may not be making the type of food that I am interested in, but the restaurant is run like a fine dining restaurant. So I thought hold on, maybe I can do this. They pay you a 6 figure salary right off the bat and I thought, I can do this and not be broke!
I was like, this is compromising the type of food that I love making, but it is done to the same standards. Also, the paycheck is cute and I did the switch from fine dining to Hillstone. I did that for about 5 years.
AM: That’s a long time.
CHEF FA: 5 years, 9 different restaurants, I moved 9 times to different cities, and I became the opener. That’s how I got my experience in opening restaurants. Anytime you are asked to open a restaurant as a Chef, that is a huge compliment because you’re laying the foundation.
AM: Yeah the standard.
CHEF FA: They’re saying that they want you to instill and to inject your work ethic and the trajectory of the restaurant is all based on -
AM: Your brand standard!
CHEF FA: Yeah so I opened 9 restaurants in 9 different cities with Hillstone.When I was with them, they had 53 restaurants in a number of major cities. It was a $650 million dollar restaurant. It was 1 owner, he did not go public.
AM: Oh wow!
CHEF FA: Huge!
AM: That’s a flex!
CHEF FA: That’s a flex! That is where I learned my leadership. That is 100% where I learned my leadership style. A lot of Chefs say that it is one of the best run restaurant groups in America. Hands down, easily.
So Caviar Russe to Hillstone and then I was like, I’m tired. By that time, I had been in the industry 8 years and there was never any Black women and even with Hillstone, I grew really quickly so after 9 months they gave me my own kitchen which was also very much so on the fast track. People had issues being led by a woman of color and they would make it very clear.
AM: Oh yeah.
CHEF FA: Like they would actually verbally say I’m not doing that. Why? Because you’re a woman and you’re Black. I would say, “cool, do you take a paycheck from a woman because guess who is writing your paychecks?” So if you’re cool with that, you’re going to do this task. But that was very exhausting. It felt like I was in a state of isolation. Because I was far away from my family, cities and states that I didn’t have friends or family in them. So I was very much so alone and then you go into work and they make it a point to feel even more alone. Even though I was Head Chef, you didn't really have much of a say. It wasn’t my food. I didn’t get to hire the people that I wanted. So I wasn’t making any of the changes that I wanted to make. I was tired and it was 2020 and I felt that I was done with the industry. I moved back to Ethiopia. I was like, “I’m done, this is wack and I’m not into it.”
Then I get a call from Marcus Samuelsson. “I was like, what the heck is happening right now?” He’s like, “Chef, it’s taken me quite awhile to track you down.” I was like, “what – what do you mean?“ I was so confused. He tells me about this restaurant. He told me that he was opening a restaurant in Chelsea and he wanted it to be run by me. I wanted to know more. He said that he wanted to build a sustainable menu and that he wanted it to be led by a woman of color as he felt that he had not put any spotlight on women of color.
So I was in Ethiopia for 6 months. I didn’t know what I was going to do. I was chilling. I still had my home and my brother still lives there – I was cool. There was no rush. So Marcus called and he said sustainable menu which really mattered to me a lot and having it led by women of color. I was like, “hold on, so I can make whatever food I want and I can hire whoever I want?” He was like, it’s you. It’s your restaurant. You can do what you want! So I was like, alright cool, I have to come back. Also, it didn’t feel like I was done with the industry.
AM: Right, you just needed the right fit.
CHEF FA: So this was my second chance at the industry. Then within a year and a half, we have had a stellar NY Times review, I’ve gotten my James Beard Nomination, all of this stuff and it’s like – wait, what?
AM: That’s so insane! You must have gotten off of the call and just been like – he’s been looking for me? I’m going to be working with this man?
CHEF FA: How? I mean – what? You’re looking for me? That don’t make no sense!
It was and it is and he is letting me do my thing. I’m really glad that I came back.
AM: It’s such a great story. I have had the pleasure of interviewing him before and I have also done a fun culinary video with him and seeing him at culinary events and competitions. Love his personality and his focus as well as everything about him is really amazing.
What does it mean to you for him to place you in this position and to have this massive responsibility as well as being able to chart your own path?
CHEF FA: It’s 2 things. There is that whole show that comes along with it. It’s a very public and media facing restaurant. I wouldn’t have known that I could be a voice for women of color in the culinary industry if he didn’t trust me with this you know? There is only 6% of women of color that are Executive Chefs which no wonder that we feel so lonely. I do know some women of color that are Executive Chefs, but they say that they don’t have to talk about it all the time. They feel that the more that you focus on race and all of that stuff, you’re taking away from your craft. But I’m like, people are making it a point to focus on it anyway.
AM: Exactly!
CHEF FA: Right, so why don’t you talk your shit?
AM: It’s intertwined!
CHEF FA: It is!
AM: You can’t do one without the other.
CHEF FA: People don’t want to separate it so I will talk about it. People immediately are only focused on the food. I am going to talk about it and he gave me the voice which I think really helps. Because now, so many women of color reach out to me and say, “Chef this is so inspiring. I almost gave up on the industry.”
But the other thing is that Marcus is the first and the only person to ever tell me this. When we first started opening the restaurant he could tell because I had never really worked for a restaurant where I was in charge that was this front facing. He started talking about that we would get reviewed in the first couple of months and I was like woah, “I have never had to deal with this.” I wasn’t sure if I could do it and he was the first person to ever tell me, “Chef, you’re here because you deserve to be. You know that right?” I’ll never forget those words. I’m like, “no actually. No one has ever said that to me. Not a single person has told me that you’re here because you deserve to be.” He told me that I worry about that way too much and that he brought me here because I made great food and I tell a great story. So he told me that, ”whoever walks through that door, if they don’t see you, that’s not your problem. You’re here because you deserve to be.” And that kind of felt like the shackles that I had the first 8 years of my career –“
AM: Broke.
CHEF FA: Yeah, it unlocked it. I was like, cool. I don’t have to prove myself to anyone. I’m here because I deserve to be. You know, you don’t see white men prove why they are there.
AM: No you don’t.
CHEF FA: Right, everyone just knows that that is what it is. They make the food, people see that is the chef and there isn’t anything else that has to be said or debated. So he gave that to me. He gave me the belief and the understanding that I am here because I deserve to be. He gave me that voice so it’s been very impactful. It’s the first time and I always tell my siblings that their job is important because they are literally saving lives. My job is not important and that is what I have been saying for the last 8 years, but now like I have been doing this for 12 years and it’s the first time that I have felt that what I do is important. I’m changing an entire industry in terms of how you can run a restaurant and also many people see that you need to bring more women of color into your restaurant.
AM: There are a lot of people out there in your space telling a story, but you need to also be out on platforms sharing how you’re rocking things too. To hear as you said that it’s less than 6%.
What can you tell us about this space, the ambiance, the design, and what can diners expect when they come here? I love how decadent it is when you look in. But there is a relaxing element to the space as well as whimsical with the Black mermaids which I love!
CHEF FA: Yeah! Well that’s all Derrick Adams! So when Marcus commissioned Derrick Adams to do the artwork here, he told him it was going to be a seafood restaurant and that it would be led by women of color. So immediately, Derrick Adams was like Black mermaids. He titled it, We Are From the Water Too.
AM: I love that!
CHEF FA: We Are From the Water Too! So Black mermaids. So Marcus always says, “when you lose the message of Hav, look at the mermaids.” Like, they will always bring you back to what our message is at Hav. Visually and aesthetically, the architects name is Zébulon Perron (Red Bull Music Academy, Broccolini Condo Store, Pancho) and he’s won awards for creating this space and he's actually amazing.
But I love how it looks simple, right? Which is why you can feel so relaxed and it doesn’t feel intimidating where you feel that you have to be buttoned up. But then you get into the details and it’s like woah, hold on!
AM: It’s very Matrix-y in some ways with the way that the fixtures are floating. There are sections and yet everything is still together. It’s mind trippy! A little bit like Salvador Dalí (Editor’s Note: A Spanish surrealist artist renowned for his technical skill, precise draftsmanship, and his striking images. Major themes in his work included dreams, stretching and mixing realities, as well as the subconscious.)
There’s just a warmth.
CHEF FA: And you know, he wanted it to be an open kitchen obviously. So I always stand in the pass (Editor’s Note: This is where plates go for a final garnish or inspection before they’re sent to the dining room. It’s also where components of a dish that are prepped at different stations meet to be plated together,) so I am the first person that people see. If we’re going to have a restaurant led by a woman of color, we’re not going to hide her. We’re going to make sure that people know that she is at the helm of it all. So I take my position right there and we have guests that walk up. Sometimes people are like, “can we meet the Chef?”
AM: It’s like, hello!
CHEF FA: Haha yes, hello! Were you expecting someone or something different?
AM: Sometimes they are!
CHEF FA: Well most of the time they are!
We get so many people that come up! Little girls and they’re like, “I want to be a chef!” This space! When I first walked in, there was nothing! It was rubble – a pile of rubble! I was like, “I don’t know what y’all see!” They did it just like that – 2 months!
AM: Really?
CHEF FA: Yeah!
AM: Wow!
CHEF FA: I love it here. I spend 80 hours in this building so -
AM: You know it very well!
CHEF FA: It’s not a bad place to spend 80 hours.
AM: What is the meaning behind the name?
CHEF FA: So Marcus is both Ethiopian Swedish. Hav is Swedish for ocean and Mar is the Ethiopian word for honey. So we are from the Sweet Waters which is how he describes it. But, it’s to pay homage to both his Swedish and Ethiopian roots.
AM: So what would you say the cuisine is and what are the ingredients and the flavors that are indicative of it?
CHEF FA: So when we were first talking about how we could make a sustainable menu, we kept coming back to seafood. Initially, he wanted to do a vegan restaurant.
AM: Part of me thought that this would have been a vegan restaurant.
CHEF FA: Right because when you talk about sustainability, that tends to be the best route to go. But then we were like, gosh, it’s really hard to tell our story through just plants. So we landed at seafood. I like to describe it as seafood. When we first opened it was, seafood told through the lens of the African Diaspora because it was very heavily influenced by African ingredients. I’m Ethiopian born and raised so a lot of Ethiopian influence, but I did a lot of West African ingredients too. Then we evolved because I have a Sous Chef from the Philippines and a Sous Chef from Puerto Rico.
PF: Oooo
AM: Yeah, both of us just said ooo at the same time!
CHEF FA: Yeah as the Executive Chef, the menu is mine. One day, I was feeling under the weather and my Filipino Sous Chef made me a traditional Filipino soup called Sinigang. I was in the pass and she saw me struggling as I was saying fire for the dishes. She said, “Chef, I made this for you.” I was like what is this and why is this not on our menu? She explained that it was from the Philippines and that they have a traditional soup made with fish. I was like, “you know we have a seafood restaurant?" Then I was like, hold on, I think that we should start bringing in their voices to the menu too. I don’t have to gatekeep this.
So then we started incorporating their dishes and then I think that that’s when Pete Wells (Editor’s Note: Pete Wells was the restaurant critic at The New York Times from 2011 – August 2024) came in to do the review and I was like, oh my God, we don’t really have an identity besides the fact that we are a seafood restaurant. He was like, “Chef Fariyal uses her global influence –.“ I was like, that’s who we are - we are a seafood restaurant. Some people will come in and say this is not African and I’m like we’re a seafood restaurant with a global influence. That’s it and now it has all of their global identities.
We have Puerto Rican flavors, we have Middle Eastern flavors, Filipino flavors – we have everything!
AM: That’s amazing.
CHEF FA: But the vessel is seafood. The seafood tells our story in terms of sustainability. It’s what keeps me up at night.
So when I was designing the menu and we were creating these dishes, we need to use as much of the ingredient as possible. I want very little waste. So the thing about restaurants is that we are one of the highest contributors of the Climate Crisis because we produce so much food waste and that ends up in landfills and I’m like how can we avoid all the waste that we produce here ending up in landfills? So it’s about using as much of the ingredient as possible.
So we are getting really creative so I have something called Ash Oil. So I was like, can we do anything with all of these scraps with the skins of scallions, onion skins, scallion tops that we throw away, garlic, and all of that stuff. Things that you would throw away and I thought that there has to be flavor in here! So we just put it in the Hearth oven which goes up to 800° and it gives it a nice char and then I blended it into a salt and then I mix that with oil so it has this super...
AM: Smoky
CHEF FA: Yes smoky flavor! So I was like, hold on this is edible and it gives this whole other dimension to dishes. So I was like, alright cool lets get really creative like that. Let’s use parts of ingredients that normally get thrown away. So that was Step 1.
Step 2 was how do I make sure that – obviously you can’t use 100% of everything.
AM: Right.
CHEF FA: How do I make sure that this doesn’t end up in landfills? So I did some research and found 2 different organizations one is called Afterlife. They come and pick up our compost every day. They grow mushrooms with our compost.
AM: Oh wow!
CHEF FA: I built a dish around these mushrooms so it’s like a full 360 moment. But then, the most important thing is that after they are done growing these mushrooms they take the substrate which is the compost and they turn it into soil and they create something called Biochar. So Biochar is soil, but it has the ability to sink carbon for a 1,000 years.
AM: Wow so they are a Circular Farm.
CHEF FA: Right, so I was like hold on, this is really fly! So all of our compost goes to them. I work with them a lot and they are doing a lot of really amazing things.
AM: And they are based here in the city?
CHEF FA: Yeah! They do all of that and they make Biochar by using our compost and then they donate the Biochar to farmers and it helps them increase their yield. So farmers are getting better yield while making sure that we’re not increasing the output of Carbon Dioxide to the air. They also donate it to parks and it goes to Governors Island. So they do all of these wonderful things with our compost.
AM: Wow!
CHEF FA: And then the second company, they’re called Billion Oyster Project.
AM: That’s the host of the dinner we’re going to on Thursday at Governors Island (Editor’s Note: You can read the story about this dinner from Outstanding in the Field in this issue).
CHEF FA: No way!
AM: Yeah Le Jardinier is the culinary portion and we’re very excited.
CHEF FA: Ok, that makes sense!
They are my second partner. So what they do is they collect oysters from restaurants and they are basically reconstituting the oyster population in the Hudson and all of the rivers here. What that does is it gives us a good filtration system. So they take our oysters because I’m like, let’s not get lazy with it. Technically, you could throw everything into a compost, but I’m like are there things that we can separate within the compost that makes better use? So since we have been open, Billion Oyster Project has been in the loop.
That is the most important thing to me. We can get all of the best accolades in the world. But the thing is, If you are contributing to a worse planet, what are you really doing?
AM: We have to do something and to keep researching for new innovations.
CHEF FA: Exactly!
AM: Wow!
CHEF FA: I like talking about it because for example, Afterlife they have 20 restaurants that they have partnered with in NYC. Do you know how many restaurants there are in NYC? That’s wild that there are only 20 restaurants that participate!
I eventually want to end up in policy. I do work with Save the Children. I do a lot of advocacy work and I eventually want to end up there. But for now, if you can implement the stuff while you’re on the ground, that’s a great place to start.
AM: I can see you doing Food Advocacy work as Tom Colicchio and Todd English, both of them are doing what they can and making their voices heard.
CHEF FA: It’s important! Listen, I am a mushroom fiend! They are very tasty.
AM: In looking at the menu, the flow of it is really great! What are 3 dishes from your Raw & Cured that you would suggest for those coming in?
CHEF FA: Raw & Cured, so I am a little biased with my Tuna Tartare.
AM: I love a Tuna Tartare moment.
CHEF FA: It’s so good! Tuna Tartare is a must. Hamachi has been there since we have opened. It’s a ceviche that I use called the Black Ceviche which is non-traditional and I use the Ashe Oil in there. It’s very acidic, but that Ash Oil gives it that other dimension of what I was talking about when I was saying smoky. That’s not very traditional for a ceviche. I can never get rid of that. It will be on the menu forever. There are just some things – I mean we are a seasonal menu, but there are just some things that’s just like, there will be an uproar if we take that off the menu.
AM: People will be like, wait, is it even a restaurant if I can’t get this here? Forks raised in the air – where is it?
CHEF FA: For real – picketing! The Hamachi Ceviche and there is a dish called the Swediopian. So it is something that we have had since the beginning. Swediopian is our play on words where it’s Swedish and Ethiopian. So way before this restaurant opened, Marcus and I did an event for Pepsi and it was around the Super Bowl and he wanted a dish that represented both his Ethiopian and Swedish roots and he said to play around with the cured salmon. So I cured it using Swedish techniques, but then I used berbere which is an Ethiopian spice so it’s a twice cured salmon.
AM: Oh wow so it’s punchy.
CHEF FA: Yeah very actually. You guys need to come in and eat. Seriously.
AM: Oh we will, we want to be able to try that.
CHEF FA: So those three from the Raw & Cured are great!
AM: What are 3 Small Plates that you suggest that we should enjoy?
CHEF FA: Small Plates, we do a beautiful Scallop here.
AM: I love a Scallop.
CHEF FA: Yes, we have our Fall Menu coming in 3 weeks and so the format will change again.
Yes and the Salad is a big hit too! We always bring that in every Summer. I have this formula that I use. For this particular Salad I do a purée and it’s about what ingredient is at its best during the season? So for the Summer Salad, I do a corn purée then Heirloom tomatoes because you know and then I do a compressed watermelon.
AM: Wow!
CHEF FA: What could be more Summer than that? So I always say get the Summer Salad and the Scallops – those are my 2 favorites.
AM: What is Happy Hour like here?
CHEF FA: Happy Hour is from 5-7pm. We have a separate menu that we do and our General Manager Tia, a woman of color whose Jamaican, she’s a Somm and she does the Beverage Program here.
AM: Wow!
CHEF FA: So she wears many hats! So she makes awesome cocktails. We work in tandem and she takes ingredients from the kitchen that we are processed and done with and instead of throwing it away and making waste, she makes cocktails with it.
AM: Oh that’s smart and the sustainability continues.
So that means some of your cocktails are even a bit savory as well?
CHEF FA: Yup the Hav & Martini – so I make pickled red onions that I use as a garnish and I put beets in it to make that beautiful pink color. So when we're done pickling it, we used to toss out the juice. But she uses it in her Hav & Martini.
AM: I like that!
CHEF FA: Yeah it’s this beautiful pink hued beverage. She has this really beautiful way of explaining it because I don’t drink alcohol and I’m Muslim and I have never been in that world.
The way that she explains it she’s like this cocktail uses onions and this is why. I’m like, girl I don’t know, but it sounds good!
AM: It’s smart because there are a lot of studios in this area -
CHEF FA: Art studios.
AM: So you’re open for dinner every night. Do you ever foresee a lunch service? What was the decision behind this?
CHEF FA: So one thing that I love patting myself on the back for is because when you start getting to this whole thing – James Beard, Michelin, and all of that stuff – people equate how difficult it is to get into a restaurant with how successful that restaurant is. I always tell people – it’s not a competition, but when you look at and line up all of the restaurants, I have 140 seats. We are open 7 days a week and a lot of these restaurants are not open 7 days a week. They’re not and in this post COVID climate, it’s very challenging to have enough staff to be open and operating 7 days a week and that’s a really huge deal.
AM: Yup!
CHEF FA: And most of the restaurants, I mean this is a very big operation in terms of seats.
AM: When I walked in, I thought, they’re not playing.
CHEF FA: Yeah so 140 seats, 7 days a week. I’m like, you guys don’t understand – like when you guys are like who is the best chef? Look at the operation also, you know what I mean? I could run a 12 seat restaurant that’s open 4 days a week. I could run that very easily. So it already is doing the most because we are open 7 days a week in this restaurant. But Marcus does have pipe dreams of being open for lunch and I’m like, “Chef, where are these people? Where is the staff that I’m supposed to find?” I would say that that is the biggest challenge of being open for more service – it’s just not the same. The pool of people to hire is not the same at all.
AM: So speaking to that, what is an average day like?
CHEF FA: So the operating hours is that we are open from 5-10pm.
So there are 2 shifts. The AM team gets here at 8am. They are here from 8-4pm. They prep the food that all the guests are going to eat. So our rule is, “today’s food, for today’s guests.” So everything is made fresh inhouse every day. There is no rolling over. I have a Sous Chef, I have a Pastry Chef, 2 Prep Cooks, and a Dishwasher.
AM: Wow.
CHEF FA: So that’s who’s here from 8 – 4pm.
Then at 3pm, my line team gets here. So they are the ones that cook the food. So there is an hour overlap between the 2 of them. But they will be here from 3 – 11pm. So there is the prep team and the service team.
AM: Oh wow.
CHEF FA: I have to kind of be here for both.
So I get here between 12-2 and then I stay here until the last table leaves.
AM: So on your admin day, is that when you are touching base with the group?
CHEF FA: So with the group, we have weekly meetings every Wed. So we have our meetings with our Director of Operations. The only reason why she is here today is because our General Manager is in Chicago. But we have a meeting with her, our CEO, and our CFO every Wed. about our P&L. So I have to know every single penny that comes into this building and every single penny that leaves this building. So I always give them a presentation every single Wed. This is where we’re at, this is the goal, this is what my food cost is, this is what my labor cost is, and this is our bottom line. It’s every Wed. and I have to be prepared to talk about our numbers in and out.
But when I say admin stuff, it’s like every Mon. we do payroll. Bit every day, I process invoices. So there is always something. Or there is scheduling I do that every week.
AM: You are a woman of many hats.
CHEF FA: It never ends.
AM: So obviously we were talking about the Met Gala earlier during your shoot. You looked phenomenal on the red carpet. What did it mean to you to be part of that event in addition to obviously doing the menu itself? Just being in that apex of fashion.
CHEF FA: So in the moment, I obviously didn’t grasp how big it was!
Somehow in the end it looks like I’m a fashion forward person ...
That was important for me 1 – it was kind of my debut. We had done so many shoots with Vogue and a lot of stuff and it was like, Chef Fariyal, Chef Fariyal. I was always cooking behind the scenes and now it was like, people know me as a chef now. It was cool and that’s what kind of catapulted the whole TV and media. Because that is when I got a call from the President of Food Network. They were like, hold on, who are you and why are you not on TV? I was like what do you mean because I’m a Chef? What do you mean TV? But that is what catapulted it all. It was that Met Gala, that red carpet.
AM: You were on a lot of the main pages of a number of international editions of Vogue as well as the one here. It was like Lady Gaga what? I remember thinking wow and she’s a Chef on that red carpet – wow. It’s like that’s huge because I thought that she would be in the kitchen.
CHEF FA: I thought that I was going to cook, but no!
AM: What does it mean to your brand because you are doing Chopped as a judge or you’re on Alex vs. America as a judge, or you’re on your Roku show, Celebrity Family Food Battle, and you have done different kinds of things. What does that mean to you when you look at that particular component. Because it feels like being a Chef now – although you don’t have to do this – it has become elevated where you have to have these other touch points that includes TV.
CHEF FA: So it kind of goes hand-in-hand. One of the reasons that the restaurant has been successful is that obviously we’re blessed to have Marcus and his brand behind it and now it’s 50/50. Just as many people walk into the building to meet me as they do asking for Marcus and it’s because I do so many things and when they introduce me on TV they say, that is the Executive Chef from Hav & Mar. So it really helps and my brand is very closely tied to Hav & Mar. So we keep those butts in these seats.
AM: You’re rocking those 7 nights!
CHEF FA: Yeah!
AM: And being a finalist for James Beard. What does that mean to you?
CHEF FA: Oh my gosh, that was never – to me, it was one of those things like James Beard wasn’t even a North Star for me. It wasn’t something that I thought would ever be in my world or something that I could even attain. Then when I moved to Hav & Mar and we opened this restaurant, Marcus asked me what some of my goals were.
I was like, James Beard and he said, “oh, ok.” I was like, “what you mean?”
AM: And he was like what part did you not get? The O or the K?
CHEF FA: I want to be nominated for a James Beard. The other thing was Food & Wine Best Chef. I wanted to be in that category too. And he made me write a list and he said that these were all things that we could work towards. I didn’t think that it would come so fast within my first year of opening the restaurant.
So when I got my nomination for James Beard, I was on set at Chopped and the list came out. It was like right between takes and my phone because I always have it under my leg, it was going off. I was like is the restaurant on fire? What is going on? So I kind of snuck a look and I was like what? James Beard – whatever. And then in between, I read the first text and it was like, congratulations you are a nominated and I was like, what are they talking about? So I was with my co-judges and I was like, Tiffany, I just got nominated for a James Beard and everyone was like what that’s so cool! Then it was like, “and action!”
So literally this is happening in between takes and obviously everyone on set knew how big of a deal this was and what made it really special was that at some point, somebody went out and got flowers and a card. They made the entire team come out on set – every single person that works on Chopped came to give me flowers.
They announced it and said Chef Fariyal is a James Beard nominated Chef! It was very emotional.
AM: That is very cool!
CHEF FA: It was really emotional and how cool is that moment? I’m on the set of Chopped, we’re their celebrating a James Beard nomination and then of course, everyone was like wow just to be nominated is really important and a lot of people don’t even make it to the finals. The people were making sure that I didn’t get my hopes up. But sure enough, I made that shortlist too! It was like what? This is insane. So now, we’re really pulling up. We’re pulling up to the James Beard Awards – this is amazing. I thought that up until that moment that it was just the nomination that mattered to me.
But then, I am in the first category. I sat down, there was a quick presentation. First award of the night is the Emerging Chef Category. I had this super powerful and emotional speech written. I had envisioned it, I was going to go up there and Marcus had given me a pep talk and said that not that many people get it on their first nomination. So if they don't say your name, just try to find it within you to not be disappointed. Because the fact that you made it this far is insane.
AM: Yeah, it’s huge!
CHEF FA: Right so it’s my first nomination. I just remember that they didn’t say my name. I was like woah, I want that. But I didn’t know that I wanted to win. I thought – I mean my goal that I had written down was – I wanted to be nominated. But when they didn’t say my name, it was a 2 second thing where I said, I do want to win. Next year. Then afterwards, the President of James Beard came up to me and everyone was coming up to me and everyone was shocked. They thought that I really had this one. But they told me, you know you’re going to be here many, many, many more times.
AM: Exactly! And the dress you wore was amazing!
CHEF FA: That was like full on from my tribe! Because I did a little bit of it for Met Gala with the headband. But then I wore the full attire this time. That was part of the speech too! I was like gosh, I have to wear it every year now?
AM: Well, you set a little precedent for yourself.
CHEF FA: I did! But that was really important you know because I -
AM: Well representation!
CHEF FA: That’s the thing! I represent 4 voices in America – I’m Black, I’m a woman, I’m Muslim, and I’m an immigrant. 4 of the most underrepresented voices and I think about that every day. I just can’t carry myself like that – this stuff matters, you know what I mean? People are paying attention to me and I have to be very careful about how I speak, what I say, and it’s not all fun and games.
The reason why I was disappointed that I didn’t get it is because we talk about so much about how this is – I always talk about how we need to give women of color more opportunities in the kitchen. So when I got the nomination, it wasn’t just me, I was making a case and a point for why more people of color should be nominated in these things. Then when I didn’t win I was like, gosh, did I let everybody down? I don't know.
AM: No, not at all.
CHEF FA: I got us in the room.
AM: You got in the room and like you said, you will have many more opportunities.
Do you envision having your own cookbook? I know that you had a recipe that was included in a cookbook.
CHEF FA: They are on my case every day!
AM: Haha I can imagine.
CHEF FA: It’s definitely in the pipeline. It’s just a matter of me finding the time.
AM: Last year, we had the pleasure of covering the Food Network Wine Food Festival and this year, you are going to be participating. How excited are you to be part of it, is this your first time?
CHEF FA: This is my first time!
Well I’m doing -
AM: I know that you have a sit down dinner that you’re doing right?
CHEF FA: It’s a Hav & Mar X The Musket Room Brunch with the chefs from The Musket Room. So that’s Mary Attea and Camari Mick. How much more aligned can we get? Like Camari is also killing it in the game! So we got on the phone and we came up with the menu in like 3 seconds and we knew that this was going to be so fun. But I think that that will be so powerful. That should be fun so I’m excited.
I’m also doing the Blue Moon Burger Bash: Champions vs. Challengers presented by Pat LaFrieda and hosted by Rachael Ray.
That is going to be fun, a little burger competition.
AM: We loved the spread of coverage and the fact that you could to eat a number of amazing dishes, connect with people we have covered as well as to hang out with the food community, it’s a good time.
I love that we’re living in a time right now where people are understanding more and want to get a better awareness of the restaurant industry. That’s whether you’re watching Chopped, Top Chef, or The Bear.
CHEF FA: Oh yeah.
AM: I love The Bear!
On your IG, you’ve been talking about the industry, explaining terms, and giving people an inside scoop. Why do you also enjoy sharing this aspect so that people are able to know more about you, but also the industry?
CHEF FA: It was kind of a natural progression from people developing an interest from watching these programs. There are all these Food Network shows, but it’s not an insight into how restaurants are. I think it was The Bear that started this whole thing. People would start using kitchen terms and be like, “how does the pass work?” and I was like what? How did you know about the pass? Where did you -
AM: Carmy said it!
CHEF FA: Exactly, Carmy said it. Oh my gosh! But I am glad that if they’re going to take any information from a show, it’s The Bear because it’s 1000% accurate. Now obviously, there are some Hollywood liberties that they take so that it makes it more dramatic or whatever. But it is a very accurate representation of how restaurants are. So, it came from people being so interested and asking questions. Then on my end too, it’s like it was such a huge shift when the industry was shut down during the pandemic and then opening back up. I was like, people are going to be nice. Right? Because we’re all struggling collectively as humanity.
No, we would get people that were so mean to our servers and just being super mean, just like – beyond. So I thought, well maybe if you give people insight into how tough that it actually is to get the food to your table, you’d be more grateful for this experience.
AM: Tell me about Take Care of Home, why you created it, and what does it do?
CHEF FA: So it’s a non-profit that I started with my friends from Ethiopia. Education has always been at the forefront of my philanthropy work because my mom was set in an arranged marriage when she was 16. So she had to drop out of school in the 8th grade and she was married and started having kids at 16 and her only regret in life was that she didn’t finish school. She stressed that with us. She put all 6 of us thorough private school. It was really important to her. So it became important to me. In Ethiopia, there is a huge gap where in the capitol city, there are a number of schools. But in rural parts of the country, there aren’t actually that many schools because the government only has the funds to subsidize teacher’s salaries, but there are no physical structures because no one has the money to build these infrastructures. So on paper, the schools exist, but no one is going. You’re learning under a shed and under crazy circumstances.
So we were like if this is what is going on and all they need is funding to build the schools, why don’t we do that? So we created Take Care of Home just by the first year was just asking our friends. We were like, we could build a school with $20,000 US or $60,000 US depending on the size of the school. The first year we raised money just by asking our friends. Then it becamea formal thing. We became a non-profit, and we spent an entire year raising money and we just built our 9th school.
AM: Wow!
CHEF FA: We’ve been open for 7 years. We have also expanded our initiatives as well. The first school that we completed, we always go back and visit. We noticed that it was mostly boys that were attending school, but not girls. So when we started digging into that, we learned that in that part of the country, girls don’t really get to go to school because they have house things that they have to do. Especially, when it comes to getting water. None of these homes have direct access to water so the girls have to go to the river and it’s not always close or nearby. So they can’t go to school. So I said, what if we fix that problem?
So we started a second initiative where we build water pipelines to the homes. We started doing that and that freed the girls to start going to school. So we are learning as we go. We’re adding more initiatives in addition to building schools.
AM: 9 is huge!
CHEF FA: 9 schools and I’m very proud of it!
AM: Are there any upcoming projects that we should know about that are on your radar that you are comfortable in sharing with us?
CHEF FA: Not really – obviously you know that there are always talks like TV shows.
AM: How do you take time for yourself when you’re not doing all of the things at the restaurant or are on set for TV? How do you reset especially with the amount of hours you have for work?
CHEF FA: So my reset is if I do take 2 days off like a human being, and I am doing this next week, after I get off of work here, I go straight to the airport, hop on a redeye, to go be with my family for 36 hours and then come right back. So I usually catch the red eye coming back and I come here straight to work. I’m usually suitcase out and suitcase in. So my family is my reset.
AM: What do you want your legacy to be?
CHEF FA: See that’s an Oprah style question?
AM: Yes, she was my very first interview when I was 12.
CHEF FA: No way. But it makes sense. I’m not surprised!
Ok, what I want my legacy to be is the Chef that changed the culture.
AM: Yeah!
CHEF FA: Anybody could make good food honestly. I could give anybody the recipe and they could carry it out. But to make people feel seen and that they deserve to be here the same way that Marcus made me feel that I deserved to be here regardless of your race, gender, ethnicity, sexual orientation – none of that stuff matters when you’re making food. None of that stuff matters at all! But we have not created that yet and I think that that is what I have done with these guys. But I want it to go beyond these 4 walls. This should be how restaurants are run.
AM: 100%
CHEF FA: I’ve had these conversations with Chefs and they’re like, nope – it would never work. Like, if you want to make this kind of food, this is how you have to run the kitchens. Ok, but then why am I able to make it work here? It’s happening here now.
INTEGRITY, EXCELLENCE, SUSTAINABILITY COVER EDITORIAL | TEAM CREDITS
PHOTOGRAPHER Paul Farkas | FASHION STYLIST Kimmie Smith | MUA Dru Coppin/Felicia Graham Beauty Team | HAIR STYLIST Lea DeLoy |
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INTEGRITY, EXCELLENCE, SUSTAINABILITY COVER EDITORIAL | CREDITS
NIGHT OUT LOOK FRONT COVER + PG 16, 34 - 43, + 62 | NORMA KAMALI Super OS BF NK Shirt/Body/True Navy + Shirred Mini Skirt/True Navy | LAGOS Long Superfine Diamond Drop Earrings | MIGNON FAGET Banana Leaf Cuff | GOLD STORIES Rani Cuff Ring with Sapphire + Rani Cuff Ring |
WFH LOOK BACK COVER + PG 18, 21 | SCOTCH & SODA Printed Maxi Cotton Voile Dress | PONO BY JOAN GOODMAN Evelyn Necklace Starlight | LAGOS Blue Ceramic Stainless Smart Caviar Watch, 18K Gold and Blue Ceramic Hoop Earrings, Small Ceramic Dynamic Stacking Ring, Ceramic Beaded Bracelet 9mm + Caviar Skull Bracelet 9mm |
OUT & ABOUT LOOK I PG 22, 25 | TOMMY HILFIGER The Letterman Cardigan | AIR AND ANCHOR Stainless Steel One of A Kind Kinda Necklace Neutral /14K Gold + Center of the Universe Necklace Set | GOLD STORIES Rani Cuff with Sapphire + Intertwined Bangle | PARKER THATCH Cross Your Heart Sling - Leather Butterscotch + Adjustable Crossbody Strap - Modernist |
OUT + ABOUT LOOK II PG 26, 29 | SCOTCH AND SODA Short Trucker Jacket in Multi Color Stripe + Relaxed Fit Cotton Linen Chino Joggers | LNA CLOTHING Essential Cotton Kaden V Neck | AIR AND ANCHOR Stainless Steel One of A Kind Kinda Necklace Neutral /14K Gold + Center of the Universe Necklace Set | GOLD STORIES Rani Cuff with Sapphire + Intertwined Bangle | CONVERSE Chuck 70 Canvas |
FITNESS LOOK PG 30 - 32 | NORMA KAMALI Hologram Foil Mini MotoJacket + Hologram Foil Cropped Leggings | MACHINES FOR FREEDOM Foundations Bra | HAMMITT Tony SML | GOOGLE Pixel Watch 3 45mm | PONO BY JOAN GOODMAN Colette Luce Bracelet | CARRERA Super Champion Italian Style Pilot Sunglasses | LAGOS Delicate 18K Gold Beaded Bracelet 3mm, 18K Gold Superfine Caviar Link Necklace + 18K Gold Karat Pendant | ATHLETIC PROPULSION LABS TechLoom Bliss |
Read the AUG ISSUE #104 of Athleisure Mag and see INTEGRITY EXCELLENCE SUSTAINABILITY | Chef Fariyal Abdullahi in mag.
Accessories are always that key component of your outfit that enhances elements of your look or your features. They are the pieces that become statements of conversation while also being fun ways to change up your style or reflect your personality in a cetain way! Whether you reach for them first to create your look or you finish it off with those touches, it's always something that we are on the hunt for! We have attended a number of editor previews, have enjoyed seeing items on the runway and beyond and of course, it's always fun scrolling our social feeds for great looks to add to our collections.
Parker Thatch is a luxury accessory brand that has been around since 2009 and we became aware of the brand a few years back. We love that its known for great handbag styles that are chic, has a number of fabrications that it offers, and has a great aesthetic that will never go out of style. When we had the chance to talk with Celebrity Costume Designer Allyson Fanger, she reminded us that not only is it a great handbag line, but they also have fun jewelry as well. After deep diving with the brand, we reached out to Irene Chen, Co-Founder of this line. We knew that she had a phenomenal background as a product developer at Donna Karan and we wanted to know more about how she got into the industry, how she came to designing this line with her husband Matt, and what we need to know about this brand as well as upcoming seasons!
ATHLEISURE MAG: I know your brand has been around for quite awhile, but I love how recently in the last few years how I have seen the videos that you do, the fun assortment, and how you engage with your customers as well as showing off how stylish you are as well. It’s so great to be connected to talk about the brand!
IRENE CHEN: Oh thank you! I’m really excited to chat with you as well as I really appreciate and love what you guys are doing with Athleisure Mag in terms of showing the importance of movement and fashion together. For me, it’s an important element of my life! I’m just so happy to speak with you.
IC: That is part of everything that I honestly so connect with and what we do you know. I feel that there are so many products out there these days and I think that the key is that there are so many people that they don’t feel great about themselves and they are stuck in their homes and they are not doing any kind of movement and I think about the connection of how do you get someone to get up and move so that they can feel good about it and make it really easy for you. I think that’s why I think that what you guys are doing is so cool.
AM: Well thank you!
Before we delve into talking about Parker Thatch and this great accessory brand, can you tell us about your background? You were at Donna Karan, that assortment had those elements and bones for that person who lived a full cycle from studio to office and everything in between. It would be great to know about your background and how you came to the fashion industry.
IC: It was totally one of those weirdo things! When I graduated from college, I went to UCLA, and then I cam back to San Francisco and then I just took a job like most people would out of college in consulting and I did that for about 2 years. Sometimes you look back at things that you did and wonder why you did certain things, but consulting really taught me and gave me the foundation for everything that we do like time management and all of that stuff. You wouldn’t be able to learn and that’s what I did. But then, 2 years after consulting, you decide on whether you will stay or go onto Business School in that transition and for me, I had this gnawing feeling as I didn’t want to do either of those things. I have always loved fashion personally and so I sent my resumes out and I think when you're young, you just have more courage sometimes. When I was consulting, you travel a lot and I read a magazine and they showed a picture of the President of Donna Karan and she was in a meeting and she was Asian and it was really interesting because at that time, there wasn’t a lot of representation and for people to see them in magazines and I was looking at this thinking that this was amazing and she was leading these people. For some reason, it dawned on me that I wanted to send her my resume and I had to figure out how I was going to do this.
You know, you do weird things so I pretended that I was sending a package and I called the mailroom as I knew I had to get the specific information in terms of the floor that she was on. So I sent my resume and they did call me and ask if I wanted to come in. It was this crazy thing and it happened in 2 seconds and I honestly leveraged my Excel Spreadsheet skills in terms of getting in the front door!
AM: Ha! We’ve all been there and same!
IC: Slowly but surely, I worked my way through and I really loved working with product. At the end of the day, I worked there a very long time. I got to learn how to develop product and all aspects of the business. It was an exciting time for me actually.
AM: I have such a respect for product developers as my aunt was one for a number of major brands. It’s such an amazing way to extend a brand especially when you get into licensing and other things like that so I think that it is so cool.
What led you to decide to go off on your own and to create Parker Thatch?
IC: Well it’s so funny because I was living in New York and I met my husband Matt who is my husband now. I think it was just close to the dot com time when we met and I was very burnt out with what I did and I was traveling almost every day of my life for a number of years and I was just really exhausted. We met and his mother got sick and I said, “why don’t we just go to Australia,” because that’s where his parents were. So we spent almost a year there and we thought that maybe we could do something on our own. So that’s what started us tinkering with businesses in the year 2000. It has been crazy! I think that when we started that we were a little too early so no one understood it and now it’s like we could have done x, y, and z under this company given now how the business works. We had to survive and we said let’s just do stationary because people kept saying that they loved our paper and they didn’t understand the tech version of it.
So they just wanted to buy the paper. So that’s how we started! We started our company at my parent’s basement in the room that I grew up in.
AM: Well I love a good piece of stationary.
IC: So stationary turned into home and then I think in about 2009, Matt had an idea because we were doing a lot of customizing. He said, “I think that we could customize on cotton.” Can you think of something we can do on cotton. I told him it would be great to have a tote bag and that’s how it happened. I started with the bag at my dry cleaners. It’s the craziest story.
AM: Ok, I love that story and I love when people get scrappy to figure out how to take their vision and bring it to life and to figure it out! What a good synergy it was for you to find her because when you were saying this I thought, “well just because you can hem a pant, doesn’t mean you can make a bag!”
IC: We wondered what kind of materials we could use because we had no money to do any of this stuff so then I was like, “I love canvas and we can cut 2 strips of leather.” So the bags were made from canvas that we bought at Joann Fabrics and 2 strips of leather that Matt cut and grommeted on and that’s how it came about. Then we did these stripes with your monogram on it and stripes with your monogram on it and at that time, it was all about magazine and gift guides. So we sent them out and people loved them and it was insane!
AM: That is incredible!
What has drawn me to your brand as I have always been aware of it from a handbag assortment as opposed to your jewelry, is when I was talking with Celebrity Costume Designer Allyson Fanger for our MAY ISSUE #101 -
IC: She’s the best, I love her!
AM: It was amazing to be able to chat with her as I have loved the work that she has done in her career and the way that she is able to tell story the looks of the character whether alone or when they are interacting with others.
IC: How cool is she?
AM: She is so cool -
IC: She is so damn cool!
AM: The whole time I’m looking at her and all of her jewelry and in addition to my role as the Co-Founder/Creative + Style Dir. of Athleisure Mag, I’m also a Fashion Stylist and accessories are really my thing and it’s what I love utilizing as statement pieces when I am putting looks together.
So when she was talking about pieces she loves, she was pointing to her ring and said it was from Parker Thatch. I was surprised because I knew of your brand, but didn’t know that you made jewelry and she’s wearing it and we have a gab session for like 5 mins and I knew then that I would reach out to connect with you!
IC: Oh my God, I love that and she’s just so great! She’s such a great connector and she’s such a generous person when it comes to expanding to smaller designers and she’s just a great human being.
AM: In looking at the line again closely, I enjoy the clean aesthetic of what the brand is and I also love as you have mentioned that you work with your husband on this line and Athleisure Mag is also co-founded by a couple, my boyfriend and I.
IC: No way! I love it!
AM: We have a great flow. So what is your advice to people who are looking to start a venture whether it’s your significant other, a best friend, or a sister because when you have these relationships especially when you’re first starting out to make a business, it’s always good to keep some things in mind. So what is your advice?
IC: My biggest advice honestly, and I don’t know if you feel the same way, but really having respect for each other and the key I think fortuitously is to be on the same channel in terms of look and feel. The tone of voice – that is already naturally there and I don’t know if you feel that way.
AM: Yup!
IC: So that made it easy. But I think that it is truly respect and we each have skill sets that the other doesn’t have and we really lean on each other for those and I think that it’s also about growing up. It’s about getting away from always being right and becoming more vulnerable with yourself and saying, you know, that’s not my strength.
Exactly! I think that that is about building a team. We can’t be good at everything and I think a lot of time when you start a business, you think I can do everything – but you really can’t and it’s humbling yourself and respecting the other person. It’s like what you said, this is your lane and not mine and it’s worked for a very long time – we’re still married, we have 2 kids, and we’re still working!
AM: Ok, that’s amazing! Because times get hard sometimes!
IC: Haha don’t get it wrong! We still fight over stuff haha!
You know, when you make your own business, there are a lot reasons why you got to where you did and there is a lot of making the donuts and at the same time, it’s a lot of fun! Making your own business is super hard! The key is just moving forward every single day. There will be days where you feel like you can’t do it anymore and that you just have to put one foot in front of the other.
AM: 100% haha there are times you have to be your own hype person and just keep going!
IC: You just have to get it together and just move! That’s the key!
AM: If you’re able to still do things when the mountains continue to grow ahead of you and you don’t know how you would even think to climb it because there is no way to hold on and you find yourself in an
American Gladiator situation you know that you’re going to keep giving it your all!
IC: It really is! It’s a mindset and I think that that is the key. You have to do hard things and sometimes those challenges let you see that you can do way more than what you believe you can do. We sometimes hold ourselves back from what we can do.
I think that it’s fascinating that you said all that because for the last 6 years I have been focused on getting fit and learning about a lot of that. There is this whole concept of Zone 2 training which is about running slow actually makes you go faster. I think that that concept, I really take to heart. That's exactly what you are saying. Sometimes you need to just chill out. When you do that, I think that it makes things go much faster and smoother.
I love the fact that you do that because you’re able to keep moving! Just like you said, it's all about moving forward! That is truly what it is to be focused, to move, and to not be distracted. You want to do everything, but you can’t!
AM: 100% and that’s a huge lesson that you learn and it humbles you ha!
For someone who is not familiar with Parker Thatch, how would you describe this brand to someone who is just coming into it?
IC: Definitely this brand is all about what we say daily, it’s about ease and elegance and I really believe that. It’s about how do I make a product for you that is easy to put on and that you feel great! It’s not about being fussy and it’s always about one beautiful piece that you put on and that’s why I love jewelry. I love a great white shirt and a pair of jeans and then stack up that necklace and you look 100% and that takes 5 seconds. I think that for me, that was very important for that woman that sometimes feel stuck – how do I get you to just get out of the house? Like, you need to feel good to get that motivation so that you can have a good day! It’s not going to be everyday that you may feel that way, but I want to make products that will help you get there!
AM: In looking at the assortment, I love the Charlie bag which is amazing, the Cross Your Heart Sling is another one and personally, I’m not someone who tends to gravitate towards that style, but when I’m styling on set, I actually do use that style as it’s a great way for me to have what I need to set my outfits without running back to our set up since we sometimes take over an entire building or space. So being able to have my jewelry and everything on me as we transition from one look to the next and knowing its secure is how came to embracing slings initially.
What would you say are 3 must haves whether it be in handbags or your jewelry that people should be adding to their closets or to begin establishing their Parker Thatch collections?
IC: I love that! For sure, if you’re not a sling bag person, it’s this weird bag that when you want to be hands free and it’s not just a nylon sling bag. You can also make it into a clutch which is really great for travel. The Charlie bag for sure! It’s our newest bag. It hits all the points. It zips, it’s slouchy, it’s cool, and I just wanted to create a bag that when you feel you’re in those cool jeans that you love you feel it all together. You know, when you look at a surfer or a skateboarder, I’m always inspired by them. Even when they’re just carrying their skateboard, I’m always like, “damn, you look so cool!”
AM: It comes off so easy and effortless.
IC: Yeah and the way that they walk, there’s such a slouch to what they do and that’s how I conceptualized it. It took awhile to get that bag with its material to have that slouch and we had to keep testing it to get it there. I think that when you carry it, it kind of makes you feel like that. So I think that that bag is a fantastic bag! Then for me personally, the Jane bag again, it’s all about slouchiness for me! That bag again is great for travel and if you want to dump all of your commuter stuff in it, it’s a great bag!
So those three bags, I personally use them every day. It’s kind of a bag within a bag that’s within a bag. I do love that!
Now jewelry wise, for sure the Long Links Necklace. The huge Manifestation Crystal is a really popular thing and again, I love it when you can hang it. That Long Links Necklace looks amazing when you do that and again, for me it is about the slouchiness. You can make it long and you can make it short and it has this sexiness when you wear it with an open shirt and I love that. So for me, that’s what I am doing every day.
AM: What is your process in terms of adding styles to the brand or when you are thinking about colorways? Sometimes when you are looking at various brand the assortment is so vast and although there are a lot of options, it can also generate a lot of noise when it is not curated, edited, or rotated so that pieces can stand out.
IC: Definitely, it’s interesting because most of our stuff is pretty evergreen so we will always bring in the colors and I always feel like that. I’m a practical human. If I am going to buy an expensive big item, I’m thinking about if I am going to be using this every day. That’s important to me. When we bring in the colors, I’m always thinking about the little things that you can bring into your bag when you’re looking to go out. We kind of move a little bit with the seasons. Our best sellers are always the Caramel Suede, the tan colors, and so we’re always keeping that as the foundation. Camo is a big thing for me and it’s really interesting. When we first put it out there I was like ok and it’s great to see how our camo with the pink and red stripe has really become a big thing for us.
AM: It’s cute.
IC: Yeah and it’s such a great bag to travel with and a great bag to work with.
AM: Where do you go for inspiration? Even though the line has those evergreen elements in terms of your assortment, I’m sure that you’re still adding things here and there or looking at trend reports, Pantones, etc.
IC: You know, I always say that when you look at the products, for me the designs that we do are always a little familiar to you. But then the inspirations and feel is about putting a little something to it. So is it a red handle versus a brown one?
Our bags are familiar and yet there is something not familiar about it? That’s what makes me want to buy things these days because there are so many things that are out there like the fanny pack which is our sling bag. It is a fanny pack which is familiar, but lets do it in a beautiful leather and let’s use a strap and put in a pop of color so that your personality comes forward. I think that that is my inspiration and I am a practical person so that is what I draw from.
AM: I love the straps!
IC: They are so fun!
AM: I like that you can customize it and make it your own a little bit. Going back to the Sling Bag it’s a style that generally would not be one that I would personally gravitate to.
IC: I know!
AM: But then you hit IG, and I’m looking at how it’s larger than a traditional sling bag and I’m like, “why not change out the one I use on set and bring that in?” or I was just at Governors Ball and I did have a sling mini backpack that I brought, I would have preferred to have this body style and of course, I have styled a number of shoots where I have had sling bags in them. Then once you get to thinking about an accessory paired with my moto jacket you start to see how it can be worn personally. To your point, it’s about the familiar with these tones that have a little something nuanced. I do love a good slouchy bag style and years ago, there were so many and now not so much. There are versions that are oversized but that structure of the slouch that gives that cool girl style is not always there it’s just large. So a bag like XL Jane that is in my wheel house!
IC: It's putting your vision on it where the familiar meets the unfamiliar! That’s what takes it to the next level and you’re like, I need that! The familiar lets you connect with that memory and then the part that isn’t you say hmm there’s something there and together it becomes something that you love – it’s a little link and a little extra!
AM: It’s a little something. I love that and I love visual texture. Now there is a place I love visual texture. Now there is a place for something that is completely new, but then you have to think about it and see how it sits in your life. I knew that these pieces felt familiar while being presented differently. I knew when I looked at the colorways and the fabrications that I would wear a good portion of them and in some cases it reminded me of a bag from many years ago that I either wanted but couldn’t get, or had been part of my collection and had been lost to time, or would just be a silhouette that would be in a primary rotation.
IC: Oh thank you!
AM: Yeah and then you think about how versatile it can be with my leggings, jeans, maxi dresses, etc. I love visual mapping outfits because I love collecting pieces but there is a tight edit of my go-to’s that are with me when I’m out and about, at a meeting, etc. Those are the pieces that you live out of. So I like the classic and effortless components with that little bite so that it’s not too sweet. I’m not a fan of anything personally that is too sweet.
IC: Me neither! That’s so funny! I’m not a frilly person, but I will wear a shirt with a puffy sleeve, but then I have to put it with a pair of jeans.
AM: Same. I had a fun summer boho puffy sleeved maxi dress in black and it felt a little sweet, but of course, I paired it with my Caviar Beaded Lagos and a pair of Adidas Superstars with my Carrera’s to edge it up.
IC: You always have to juxtapose it. Even when we first started with that tote bag, we put leather straps on it and then a monogram and it took a canvas bag to something that was different. It’s fun!
AM: Have you guys done collaborations or are you working on any?
IC: We’re starting to do more of them. We just did one with Larissa Mills, she has a great story. She's a mom in Boston who has this insane following on Tiktok and Instagram and she has amazing style. She has collaborated with everybody like the Gap and for some reason, we really connected and we just did this cool little envelope clutch and we’re looking to do more of that and I just feel that I really love to meet those who share the same sense of sensibility and it can be any product! It’s about making that familiar product and making it a little bit extra!
AM: What will Fall and Holiday look like – or anything that you can share on that front.front.
IC: Yeah, Fall and Holiday is really all about burgundy tones, dark espressos, navy, and a lot of suedes. The Charlie bag has done really well for us and we want to bring more of that slouch in there with the jewel tones. We are doing textures like basketweave and hair – I love hair. So I love a cheetah, I love a great zebra print, and also playing with hot pink hair and yellow hair! That’s really fun on straps! So taking fun stuff and putting it on a strap so you’re not married to hot pink on the main part of the bag. But you can bring that texture in. A lot of croc and shiny things – like little tiny shiny things for Holiday!
AM: Oh that’s exciting! I can’t wait for that to come out!
IC: We’re really excited about that and it’s just really yummy. I love a burgundy and I really love an oxblood which is perfect for fall.
AM: You can never have enough oxblood. I love it when you talk about leather accessories, I love that color when you talk about a gel mani – it’s so rich and although for me it’s like a new neutral, it’s really great in the Fall!
You know, there are a number of brands that have lived in the handbag portion of the accessory category and they are now branching out into travel and travel specific pieces.
IC: Yeah.
AM: Is that something that you envision for the brand?
IC: Yes! That Charlie bag that we just introduced, we just did it in an XL and I tested it by taking it to Iceland and it was awesome! We are going to do more of that. We’re also working on a really good slouchy tote and again, over the shoulder, really slouchy, beautiful leathers and I can’t wait for that!
AM: Oh that sounds amazing and I can’t wait to check it out.
IC: It’s a great bag and it’s going to be one of those things that you’ll want to drag it everywhere! I want people to live in these bags! Also understand that it’s ok for it to get messy. People get so crazy when they spill on it and I’m like, “dude, that’s life man!” You should be proud of that, that means that you are moving and yeah it got dirty. If there is a drop of wine on that, that’s life!
We had the great honor of meeting 4X Team USA Olympic Beach Volleyball Medalist Kerry Walsh Jennings (G3, B1) and I think that she is just so bad ass! I remember when she was pregnant and she won that Gold medal and I was like, damn, she is so badass! So she came in and she had our sling bag on and she was like yeah but I spilled on it and I feel awful and I was like that’s awesome. She carries it everyday and she’s so tall and that’s life and I loved it! It should be your companion and that is what we want to strive for and we want you to grab it and know that it feels good and it does what it needs to for you.
PHOTOS COURTESY | Parker Thatch
Read the JUL ISSUE #103 of Athleisure Mag and see PARKER THATCH | Irene Chen in mag.
Read the FEB ISSUE #98 of Athleisure Mag and see ROCK THIS WHEN WEEKEND BRUNCHING WITH FRIENDS in mag.
Read the OCT ISSUE #94 of Athleisure Mag and see HOW TO DRESS | For Fall Retreat Zen Sessions in mag.
Read the MAY ISSUE #89 of Athleisure Mag and see THE 9LIST in mag.
We're officially in Spring and while the weather settles itself over the next few weekends, we're dreaming about all the activities and looks that we'll wear to enjoy it! Our Spring 2023 Weekend Style Editorial featuring models from STATE Management, wore looks that we'd wear for a lowkey weekend that allows us to take some time for ourselves, workout, enjoy our favorite sport, have a date night in and to WFH or to lounge enjoying our favorite shows! This shoot took place at The Muse New York Hotel which is in Times Square.
SPRING WEEKEND STYLE CREDITS
CREDITS | PHOTOGRAPHY Paul Farkas @pvfarkas | STYLIST Kimmie Smith @shes.kimmie | MUA Hannah Lauren @hannahlaurenmua | HAIR STYLIST Brooke Bogle @brooke_bogle | MODELS via STATE Management @statemgmt - Tora Rozario @torarozario + Christopher Aldea @christopherjaldea | LOCATION The Muse New York Hotel @musehotelnyc |
FITNESS LOOK PG 68 + 70 | Tora - MPG SPORT Tangent Strappy Medium Support 3D Geo Sports Bra + High Waisted 26" Side Pocket 3D Geo Legging, LAGOS Ceramic Diamond Circle Bracelet + Citrine Caviar Bracelet | Christopher - FABLETICS Fundamental Shorts II + ATHLETIC PROPULSION LABS TechLoom Chelsea |
ATHLETIC LOOK PG 73 - 77 | Tora - TRACKSMITH Run Cannonball Run Bra, Run Cannonball Run Shorts, Fells Shorts Tights + Inverno Arm Warmers, ATHLETIC PROPULSION LABS TechLoom Bliss + LAGOS Silver Station Statement Ceramic Caviar Bracelet | Christopher - TRACKSMITH Van Cortland Singlet, ATHLEISUREVERSE Jogger + Bomber |
WFH LOOK PG 78- 82 | Tora - ATHLEISUREVERSE Tie Dye Hoodie Set + DAGNE DOVER Jemi Cargo Tote | Christopher - ATHLEISUREVERSE Sweat Pant + LAGOS Compass Pendant Necklace |
DATE NIGHT IN LOOK PG 85 - 87 | Tora - COLMAR Lightweight Jacket, ATHLEISUREVERSE Rolled Tee, MAVI JEANS Paloma Wide Leg Jeans, LAGOS Turquoise Necklace, + Medium Caviar Ball Hoop Earrings, SEQUIN JEWELRY Cleopatra Evil Eye Necklace | Christopher - PSYCHO BUNNY Polo |
We enjoyed our set for the day which allows us to be in one of the hotels suite's that had a large balcony. We wanted to know more about this property which is in the heart of it all. Whether you're staying here for a vacation, traveling for work or are enjoying a staycation, we wanted to find out more about the history of this property which goes back to 1912 and how the hotel supports the community. Nicole Hendrix, the General Manager of The Muse New York gives us the inside scoop on this property as well as the portfilio that it has joined.
ATHLEISURE MAG: When did The Muse New York Hotel launch?
NICOLE HENDRIX: The history of The Muse New York Hotel dates to 1912 when the Leavitt Building was constructed by Nast & Springsteen as a home for jewelry manufacturing and warehousing.
For almost a century, the building served its original purpose until 2000 when it was transformed into The Muse Hotel, an independent hotel that offered luxurious accommodations and exceptional service to its guests.
In 2006, The Muse Hotel joined the Kimpton family of hotels and continued to provide its guests with an unforgettable experience. The hotel's unique blend of historic charm and modern amenities made it a popular destination for travelers from all over the world.
In 2022, the Muse New York returned to its independent roots, continuing to provide its guests with the same level of luxury and personalized service that has made it a beloved fixture in the New York City hospitality scene for over two decades. Despite the changes over the years, The Muse New York remains a symbol of timeless elegance and sophistication, honoring its past while continuing to look towards the future.
AM: The Muse New York is located in Times Square. What can you tell us about the property in general?
NH: The Muse New York is a boutique hotel that prides itself on offering its guests authentic and personalized service in a chic and timeless setting. Located in the heart of Midtown and Times Square, the hotel is ideally situated for travelers looking to immerse themselves in all that New York City has to offer. Guests of the hotel can easily access world-famous shopping, iconic landmarks, museums, theaters, and vibrant nightlife.
The guest rooms and suites at The Muse New York are designed to provide the ultimate in comfort and luxury. Guests can choose from a variety of room types, including some with balconies, that offer stunning views of the city. The hotel also features several amenities to ensure a memorable stay, including a fitness center and business lounge. Whether you
are in town for business or leisure, The Muse New York offers the perfect blend of convenience and luxury. With its prime location, personalized service, and elegant design, the hotel is sure to exceed your expectations and make your stay in New York City unforgettable.
AM: Working out is always key whether we’re traveling for fun, business or a staycation – tell us about your fitness center.
NH: The fitness center at our hotel is a haven for fitness enthusiasts and wellness seekers alike. Boasting state-of-the-art equipment and a modern layout, it provides the perfect space to elevate your fitness routine. Our facility features a variety of cutting-edge equipment, including Peloton bikes, Life Fitness treadmills, and Precor Ellipticals, so you can tailor your workout to your preferences. You can also indulge in some stress-relieving exercises like yoga or meditation, making the fitness center the perfect place to unwind after a long day. And with 24/7 access, you can squeeze in a workout no matter how busy your schedule.
AM: For those that are traveling for business, what is available at your business center?
NH: The hotel's business lounge is the perfect place for guests to stay connected, catch up on work, or prepare for a meeting. The complimentary business lounge is conveniently located on the lower level of the hotel, providing a quiet and productive space for guests to work in comfort. The lounge is equipped with high-speed internet access and features a variety of seating options to suit your needs. Guests can use the in-house iMac to catch up on emails, create presentations, or print important documents, ensuring that they have everything they need to stay on top of their work while on the road. Whether you are traveling for business or leisure, the hotel's business lounge is the perfect place to stay connected and productive.
AM: Is your hotel pet friendly and do you offer amenities that are specifically for our four-legged friends?
NH: Yes, we are a pet-friendly hotel and we do not charge any fees for pets! We understand that your furry friends are part of your family, and we welcome them with open arms. We offer a range of pet-friendly rooms and a special welcome package that is designed specifically for our four-legged guests. Our Pampered Pet package includes bedding, a cat tree, water bowls, and small treats to make your pet feel comfortable and at home during their stay. We take pride in providing a comfortable and convenient experience for our guests and their pets.
AM: For those staying at the hotel, can you tell us about the amenities that guests can enjoy in their room?
NH: At The Muse New York, we delight in providing our guests with exceptional amenities to make their stay as comfortable and enjoyable as possible. Our rooms are outfitted with high-quality amenities such as fine Frette linens, spa-inspired bath amenities from Atelier Bloem, plush bathrobes, and luxurious showers. In addition, we provide ample workspace with a desk and chair for those who need to work during their stay. We also offer a hair dryer and in-room safe for added convenience. We strive to ensure that our guests have everything they need for a comfortable and memorable stay with us.
AM: Our Weekend Muse Spring Style Editorial showcased key looks that one would wear when optimizing their weekend with all the activities that could take place. We had the pleasure of shooting this editorial in your Muse Suite with Balcony. Can you tell us about the amenities that are in this room?
NH: Certainly! The Muse Suite is one of our most luxurious accommodations, offering guests a king-size bed fitted with high-quality Italian Frette linens for a comfortable night's sleep. The suite's spa-inspired bathroom features a soaking tub, walk-in shower with luxurious amenities from Atelier Bloem, and guests can indulge in plush bathrobes during their stay. We were mindful of all the little details when designing these spaces. Making sure to provide good lighting and make-up mirrors for application. The suite also includes a spacious balcony, perfect for enjoying a cup of coffee or glass of wine while taking in the view. And for those who need to stay connected while traveling, the suite also features ample workspace.
AM There are other suites available at The Muse New York. Can you tell us about them?
NH: In addition to the Muse Suite, The Muse New York also offers other suite options for guests. Our King Suite features one king bed with Italian Frette linens, a separate living area with a pull-out sofa bed, a walk-in shower, spa-inspired bath amenities from Atelier Bloem, plush bathrobes, ample workspace, and upscale interiors. Our King Suite with Balcony includes all the same features as the King Suite but also features a spacious balcony with outdoor seating. We also have Accessible King Suites that include one king bed with Italian Frette linens, a roll-in shower, spa-inspired bath amenities from Atelier Bloem, plush bathrobes, spacious workspace, and upscale interiors.
AM: As we’re getting closer to the Spring and Summer, what kinds of packages are offered for those that are making travel plans to come to the city?
NH: We are excited to offer a range of packages that cater to all types of travelers visiting the city in the Spring and Summer. Some of our upcoming packages include a Mother's Day offer, Broadway packages, as well as others. We are thrilled to offer a PRIDE package this coming June, which celebrates the LGBTQ+ community with exclusive events and experiences. Please stay tuned to our website for the latest packages and offers that we have available for our guests.
AM: For those that may be looking to book the property for sales meetings or other corporate events, what does The Muse New York offer for these guests?
NH: Great question! For those looking to book the property for sales meetings or other corporate events, The Muse New York offers a partnership with Convene, a premium business space located across the street from the hotel. This is one of the largest event venues in Midtown Manhattan and is an ideal space for a range of events, including summits, awards dinners, town halls, and galas. The partnership with Convene ensures that we can provide a range of flexible and modern event spaces, and state-of-the-art technology and amenities to ensure your event is a success.
AM: There are a number of events coming up in the city whether it’s a Broadway show, parade or even those that are seasonal from the kick off of the solstice, PRIDE and summer tourism.
Does The Muse Hotel NY do anything in tandem with those events or the city?
NH: Yes, The Muse New York is always looking to engage with the city and events that are happening in the area. We have some exciting activations planned for the summer season, including events for the solstice, PRIDE, and more. We encourage you to stay tuned by subscribing on our website or follow us on Instagram (@musehotelnyc) for the latest updates and offers. We look forward to welcoming our guests and helping you make the most of your stay during these exciting times!
AM: How does The Muse Hotel NY give back to the community whether it’s initiatives with the neighborhood or the city at large?
NH: At The Muse New York, we believe in giving back to our community and supporting local businesses. We often partner with neighborhood businesses and initiatives to promote local events and support our neighborhood. We have several sustainability initiatives in place to reduce our environmental impact and support our community's health. We are committed to making a positive impact in our community and are always looking for ways to contribute and give back.
AM: The Muse New York was formerly part of Kimpton and is now part of Crescent Hotels & Resorts'Latitude: Lifestyles by Crescent Collection. What does being part of this portfolio mean for this property?
NH: Being part of Crescent Hotels & Resorts’ Latitude: Lifestyles by Crescent Collection is a wonderful opportunity for The Muse New York. As an independent hotel, we can now focus on providing a unique guest experience that is tailored to the needs of our guests.
The Latitude: Lifestyles by Crescent Collection is known for managing a portfolio of distinctive hotels that are designed to connect with travelers who want elevated experiences. This means that we have more flexibility in offering personalized services and amenities that reflect the character of our property and the surrounding community. Additionally, Crescent Hotels & Resorts’ expertise in hotel management and operations can help us continue to improve our service standards and enhance our guests' experience.
Read the MAR ISSUE #87 of Athleisure Mag and see WEEKEND MUSE in mag,
Read the AUG ISSUE #80 of Athleisure Mag and see HOW TO DRESS | For a Perfect Sunset Run in mag.
Read the JUN ISSUE #78 of Athleisure Mag and see Rock This For Your Next Poolside Brunch Invite in mag.
Read the APR ISSUE #76 of Athleisure Mag and see Rock This When Enjoying Your Next Epic Vacation in mag.
Read the DEC ISSUE #72 of Athleisure Mag and see Rock This After Your Workout When You’re Out and About in mag.
Read the SEP ISSUE #69 of Athleisure Mag and see #TRIBEGOALS in mag.
Read the Jun Issue #66 of Athleisure Mag and see Rock This When You’re Headed to a Summer Soirée in mag.
Read the Jan Issue #61 of Athleisure Mag and see How to Dress | To Watch the Super Bowl in mag.
Read the July Issue of Athleisure Mag and see How to Dress For Streaming at Home in Style in mag.
With a new year ahead of us, we wanted to showcase go to looks when it comes to living our lives - a lounge look, fitness look, an on the go look as well as an evening look. These ensembles take us through a number of the activities that we do throughout the week. There's nothing better than being able to share those moments with a friend and our Wilhelmina models from this shoot, Charlie (cover, right) and Alyne (cover, left) show us how to get out of the doldrums of what can be monotonous weather with hot bodies, fresh faces, fun prints and pops of color.
To create the makeup looks for the Jan 2019 cover shoot, MAKEUP ARTIST Jessica Bonilla used the following products:
CHARLIE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour - Cinema Secrets 500A Series | Foundation Pallet Powder Contour - NYX Cosmetics Contour Pallet | Blush - BH Cosmetics Blush Pallet | Glow/Highlight - MAC Cosmetics Skin Mineralizing Highlight | Lips - KKW Beauty Lip Gloss in Super Nude | Mascara - Inglot | Eyeshadow - KKW Beauty Shadow Pallet in "Albanian" | Sweat - Kryolan Transparent Jelly |
CHARLIE ON THE GO STYLE // MAKEUP | Same products above | Lips - Tarte Cosmetics in "Cast" |
CHARLIE EVENING STYLE // MAKEUP | Same products above | KKW Beauty Shadow in "Loyalty"| Lips - Tarte Cosmetics in "Cast" | Lashes - Ardell in “812” |
ALYNE LOUNGE STYLE + FITNESS STYLE // MAKEUP | Foundation/Concealer/Contour/ Cinema Secrets 500B series | Contour - NYX Cosmetics | Blush - BH Cosmetics | Glow/Highlight - Dose of colors “Mirame” with the Tatcha - Dewy Mist Over Top | Eyes - KKW Beauty in "Armenian, Albanian, and Loyalty" | Liner - Inglot Gel Liner | Lashes - Ardell Faux Mink Wispies | Brows - Benefit Cosmetics Clear Brow Gel | Lips - NYX Lip Liner in “Nude Suede Shoes” with Fenty Beauty Gloss Bomb Over Top | Sweat - Kryolan Transparent Jelly |
ALYNE ON THE GO STYLE // MAKEUP | Same products above | Eye color was deepened with Anastasia Beverly Hills Shadow in “Violetta” |
ALYNE EVENING STYLE // MAKEUP | The look was enhanced with adding a bold lip with the MAC X Selena collab in “I Could Fall in Love” |
To create the hairstyles for the Jan 2019 cover shoot, HAIR STYLIST Lea DeLoy used the following products to achieve the looks:
Lea started each look with Kevin Murphy Anti-gravity spray. Added a light layer of spray to each layer of the hair to protect from heat, hold the curl and add style memory for long lasting waves. Went through the hair picking up random pieces and wrapped on this inside of a classic curling inch iron. Use the inside of a classic iron in the same way as a wand because it gives a better wave. This also was how the finished down do was created on Charlie in the dress.
The lived in side braid- sprayed in KM Bedroom hair for that lived in volumized sexy hair look. Secured the top half if the hair with a hair tie, but placed slightly off to the side. Pulled at it slightly to create loose feel with random pieces pulled out. Pulled the rest over to the side and braided. Pulled the braid apart for a thicker more dramatic braid.
The up styles sectioned the hair into 2 or 3 ponytails. Top/middle/bottom keeping them all close together. Slightly pulled through each pony and pulling them apart creating a messy “bun” look on each pony. Wrapped the extra hair hanging out from each pony and secured them with bobby pins to fill in the voids between the pony tails. Finished up with Kevin Murphy Flex spray for a light moveable hold.
The dramatic bubble pony looks amazing for any occasion, from working out to a dressy evening out. Started with Kevin Murphy Bedroom hair to bulk up the texture. Sectioned hair into 4 pony’s starting at the top and working down to the nape. Secured hair together with a hair tie right below each pony and pulled apart to desired “bubble” size. Simply continued this effect by adding hair ties throughout the Extra hair below the nape and pulled out each section. Finished with KM Flex spray.
FASHION CREDITS
CHARLIE - FITNESS STYLE; COVER, 24-27 + BACK COVER | WOLVEN Sport Bra | HANRO Leggings | APL Sneakers | DAGNE DOVER Backpack // ALYNE - FITNESS STYLE; COVER, PG 24 -29 | HANRO Sports Bra | WOLVEN Mandala Shorts |
CHARLIE - LOUNGE STYLE; PG 16 + 18 | MAISON DE PAPILLON Cashmere Set | HANRO Tank | VIRGINS, SAINTS + ANGELS Necklace // ALYNE - LOUNGE STYLE; PG 18 -22 | THE OVID COLLECTIVE Sports Bra | AUM COUTURE Sweatpants | MAISON DE PAPILLON Cashmere Arm Warmers | VIRGINS, SAINTS + ANGELS Necklace |
CHARLIE - ON THE GO STYLE; PG 30 | SATURDAY SCHOOL V-Neck | MAVI Jean | MAISON DE PAPILLON Cardigan | VIRGINS, SAINTS + ANGELS Jewelry + Belt // ALYNE - ON THE GO STYLE; PG 30 + 31 | HANRO Body Suit + Pants | KUT FROM THE KLOTH Denim Jacket | LAGOS Earrings + Black Caviar Bracelet |
CHARLIE - NIGHT OUT STYLE; PG 32 | LEANNE MARSHALL Gown | QUPID Shoes // ALYNE - NIGHT OUT STYLE; PG 32 +33 | LEANNE MARSHALL Gown | LAGOS Earrings, Black Caviar + Diamonds Necklace | VIRGINS, SAINTS + ANGELS Ring |
PHOTOGRAPHY CREDITS
Select images from our January 2019 cover shoot were taken with Hasselblad X1D-50c and XCD 3.5/45mm and 3.2/90mm lenses. We find the X1D-50c to indeed be a game changer, bringing mirrorless technology to digital medium format for the first time ever. The 50MP CMOS sensor captures fine details with true natural colors for the studio and on travel. The feel is light and balanced and boasts a modern, sophisticated build per its iconic Scandinavian design heritage. We recommend it for endless opportunities for rich and dreamy professional and personal captures!
IMAGES TAKEN WITH HASSELBLAD X1D-50C | PG 21, 22, 27, 28 + 33 |
Our cover editorial was shot at 498 West End Ave on the UWS in NYC. We sat down with Louise Phillips Forbes, Licensed Assoc. Real Estate Broker, Halstead Real Estate located at 499 Park Avenue to discuss the property.
ATHLEISURE MAG: We were in this building a few years ago when we first interviewed you for Athleisure Mag. What can you tell us about the building as a whole, how you came onto this project and what your involvement is?
LOUISE PHILLIPS FORBES: I remember that interview well and it's always a pleasure to spend time in conversation with you. I'm a big fan of Athleisure! I have the privilege of being the director of sales and marketing for the development project underway at 498 West End Avenue, which is a pre-war conversion of a beautiful turn-of-the-20th century building from a rental residence to a luxury condominium by developer Samson Management. The magnificent bones of this quintessential Upper West Side landmark and its ageless edifice constructed in 1910 by
Neville & Bagge who provided the ideal envelope for CetraRuddy Architecture to thoughtfully design and reimagine it for a 21st century lifestyle. The result is sublime and we refer to it as "A story of exceptionalism."
AM: The lobby is stunning, please tell us more about this area.
LPF: The extensive renovation began outside the building with the restoration of the façade, which was re turned to its original splendor through an extensive cleaning and repair process. A highlight is the elegant and fully-restored ornamental metal marquee with glass canopy. It's a beautiful entrance to the building with period wrought iron doors that open onto a newly re-designed lobby. Complete with a 24-hour doorman, the lobby features decorative bronze wall panels in a geometric pattern, and walls and flooring in a composition of Vanillis Pearl polished and honed marble and St. Laurent honed marble. It's very inviting, and although more contemporary than how it was, it pays homage to the original pre-war splendor.
AM: This duplex penthouse for our January cover shoot has amazing views, multiple terraces, sun-drenched rooms throughout, and abundant bedrooms, what can you tell us about this property?
LPF: It's a spectacular, one-of-a-kind residence that possesses a grandeur, both in scale and workmanship, boasting spectacular finishes and impressive room scale. This newly-constructed, expansive, full-floor duplex penthouse is an addition to the building's architectural heritage, with 3,646 interior square feet containing grandly proportioned rooms, and 3,002 exterior square feet made up of five terraces, two of which are off of the master suite, with amazing views in all four directions. There are five large bedrooms, four full bathrooms, one powder room, and a huge eat-in kitchen with truly high-end appliances and finishes - custom chocolate-stained cerused oak cabinetry with light bronze accent trim and pulls, Calacatta marble slab countertops and backsplash, and appliances from Miele, Gaggenau, and Bertazzoni. The premium grade designer details that grace the interiors impart a pervasive sense of quality, and the curated design ushers in a new vernacular - a rare combination of prewar craft and contemporary artistry, perfect for entertaining as well as restorative time at home. This penthouse residence is a standout amongst its competitors, elevating it to a timeless sophistication satisfying the needs of the most discerning buyer.
AM: The interior design for this unit is gorgeous! Tell us about the interior designer and what was the inspiration behind the aesthetic.
LPF: As we do for most of our projects with this developer, we contracted with Robin Mayer of Robin Mayer Designs. Together with her team and my director of PR and marketing, Richard Johnson, they brought the space to life and created a home that everyone can see themselves living in. It's both inspirational and aspirational, with furnishings and accessories that while lavish and sophisticated, are also warm, comfortable, and inviting. Capitalizing on the abundance of natural light, breathtaking views, and voluminous rooms, they incorporated many notable brands. Highlights include: outdoor furniture and several indoor pieces from Restoration Hardware, rugs from ABC Carpet & Home, furnishings and accessories from Ralph Lauren Home, Keno Brothers Furniture Collection, Homenature, and vintage mid-century pieces from Italian designer Marco Zanuso. I'm so pleased and proud of the results.
AM: Tell us about the artwork that is in this unit and is there anything about the artist that you can share?
LPF: We have many stunning pieces of artwork showcased in the staging of this home, but I'm thrilled to feature two exceptional works by artist Aubrey Mayer - (1) Christopher Wool Contact Sheet v.3, 2016, ink jet on canvas 72"x59", hanging in the foyer, and (2) Laura Owens, Nate Lowman, Mark Grotjahn Contact Sheet, 2017, framed dye sublimation on aluminum 70"x50", hanging in the dining room. We are so fortunate to have his art on display in this home and everyone who's been here has fallen in love with these two pieces. They are simply stunning! Aubrey Mayer is a self-taught photographer and painter, and he has works included in the permanent collections of the Whitney Museum and the Columbia University Art Museum. I would like to see the two works we have in the penthouse become permanent additions here (wink, wink). They are so perfect for the space. Fingers crossed the future buyer agrees.
AM: What amenities are offered in the building?
LPF: The renovation of this pre-war gem includes the addition of a fully-equipped fitness center and children's playroom, along with the conveniences of secured storage units and bicycle storage, both of which are things New Yorkers appreciate in a city where space is limited.
AM: What neighborhood is this building located in and what can you tell us about the area?
LPF: This building is located on the Upper West Side of Manhattan at the corner of 84th Street and West End Avenue. It's an ideal area of the city because it's convenient to so many things. Riverside Park is just one block away with a wide variety of outdoor activities - bike and jogging paths, skateboarding, dog runs, tennis and basketball courts, soccer fields, and much more. You have easy access to the West Side Highway, plus Equinox and SoulCycle are close by, as are boutique shops and retail stores, charming cafes and fine dining restaurants, grocery stores, and parking garages, in addition to the crosstown bus and subway. It's also the area of the city where I call home and reared my two sons, so I might be a little biased.
AM: For people interested in purchasing this apartment, how can they find out more information?
LPF: Showings of the home are by appointment only and interested parties are welcome to contact me directly on my cell at 917-846-8640 or via email at lphillips@halstead.com. They can also check out the online listing to view beautiful photographs and a floor plan here.
AM: Where can readers see other properties that you represent?
LPF: It's easy, simply visit my website at LouisePhillipsForbes.com and click on the tab for "My Listings." I represent a wide variety of homes and we have some very special active listings at the moment so I encourage people to check them out. They can also find out more about me and my team. I have negotiated deals all over NYC and even some in the surrounding suburban areas. I'm networked with the best brokers domestically and globally so I would welcome the opportunity to chat with folks and find out how I can best be of service. I consider myself more of an educator than a salesperson, and it's a privilege to be a part of the buying and selling process for people. After all, your home is the foundation upon which the rest of your life is built.
Read more from the Jan Issue of Athleisure Mag and see Winter Chill in mag.
