CITI TASTE OF TENNIS

As we navigate the summer, there are a number of events that are always on our mind! With the US Open around the corner, Citi Taste of Tennis kicks off a series of events as well as the Grand Slam that gets everyone excited! At Citi Taste of Tennis, you're able to enjoy some of the best chefs and restaurants as well as seeing your favorite tennis players who will be playing at the US Open as well as veterans together! We've enjoyed attending over the years and look forward to attending on Aug 22nd at Gotham Hall with this year's host, Prakash Amritraj. We wanted to know more about this event as well as others that are part of Taste of Tennis. We sat down with AYS Sports Marketing CEO, Penney Lerner to get all the details.

ATHLEISURE MAG: Before we delve into this year's Citi Taste of Tennis, I wanted to know more about AYS Sports Marketing and who this producer is?

PENNY LERNER: Citi Taste of Tennis was created by AYS Sports Marketing, a woman-owned experiential marketing agency started in 1996 by mother and daughter duo, Judi and Penny Lerner.

AM: When did Taste of Tennis launch and why was this created?

PL: The principals at AYS worked with various tennis tournaments for many years and, in doing so, developed close relationships with tennis players, agents, and other industry insiders. With their fingers on pulse on the state of professional tennis, they identified an exciting and untapped opportunity. While tennis featured top-notch tournaments and A-list players, there were no high profile “off the court” events that were prominent in so many other sports. To fill this void, AYS created the Taste of Tennis in 1999.

In 2000, AYS hosted the first Taste of Tennis event in NYC headlined by Andre Agassi and celebrity chef Emeril Lagasse. The event combined food prepared by top chefs, celebrity appearances, entertainment and an Oscar's style red carpet. The event was instantly a hit among players, fans, sponsors and the media. Since then, the Taste has become a who’s who of tennis stars, culinary personalities and celebrities. Past attendees include Serena Williams, Venus Williams, Rafael Nadal, Coco Gauff, Mike Tyson, Eva Longoria, Marcus Samuelsson, Lana Del Rey, Naomi Osaka, Andy Roddick, John Legend, Chrissy Teigen, Olivia Culpo, Maria Sharapova, John McEnroe, Nick Kyrgios, Al Roker, Tamron Hall, Billie Jean King, Morimoto, Monica Seles, and many others

AM: We have attended Citi Taste of Tennis for a few years and have enjoyed them each time. In addition to NY, you have a Taste of Tennis London, Indian Wells, Washington D.C., and Miami. What do you look for when it comes to deciding on bringing a Taste of Tennis to a city as we assume that it involves doing it in tandem with a tennis match?

PL: Citi Taste of Tennis has occurred in many different cities over the past 10 years, from Melbourne to London to New York City to Toronto. We are always evaluating cities that have unique culinary offerings, have the potential for new digital content and most importantly, have tennis happening nearby!

AM: In terms of the upcoming Citi Taste of Tennis what does the calendar look like in terms of planning? Can you tell us what you are focused on when you're a year out, 6 months, 3 months, and a month away?

PL: Citi Taste of Tennis is a brand. We focus on it for 12 months of the year and are constantly evaluating new markets, rising chefs and culinary trends, up and coming tennis players, unique venues, inspiring digital content, social media, sponsorships and more. It’s a big undertaking, and we have a great team and after 24 years, hundreds of hours of digital content and 75+ events, we have a solid understanding of what the brand requires.

AM: This year, you are returning to Gotham Hall. Each year, these events blend players, fans, and cuisine. Can you tell us what we should expect this year?

PL: Guests will enjoy cuisine prepared by 20 leading chefs including Mischa Tsumura (No. 5 Best Restaurant in the World – Maido) and Antonio Bachour (World’s Best Pastry chef 2018, 2022). They will also be treated to special appearances by a number of top tennis stars including 8-Time Grand Slam Champion Andre Agassi, Qinwen Zheng (World #7) and Alexander Zverev (World #4). There will also be great food and fun promotions provided by our sponsors including Segafredo Zanetti Coffee, Scenic Cruises, Boar’s Head, Barbados Tourism Board, Liquid Death and Savas Health.

AM: Is there anything new being added to this year's event?

PL: We are producing a live cooking competition between Chef Mischa and Chef Antonio with WTA player Qinwen Zheng and ATP player Zhizhen Zhang which Andre Agassi will judge!

AM: Outside of the events associated with tennis tournaments, what does Taste of Tennis do throughout the year?

PL: Taste of Tennis started out as a 3-hour culinary event and has evolved into one of the most popular brands in pro tennis. In addition to the 3 North American events, we currently produce, Taste of Tennis is also an Official Sponsor of the Giorgio Armani Tennis Classic at Hurlingham (UK). This year, we will also have a Taste of Tennis experience at the National Bank Open (Toronto). We have a full-time staff dedicated to managing all elements of the brand including sales, culinary, digital content, production, and public relations. Suffice to say it's a year-round program.

IG @tasteoftennis

PHOTOGRAPHY COURTESY | Taste of Tennis

Read the JUL ISSUE #103 of Athleisure Mag and see CITI TASTE OF TENNIS in mag.

PICKLEBALL POWER

We were invited to Life Time at PENN 1 for an exclusive event for their VIP Pickleball event that allows us to see the unveiling of their 7 courts at this location in Midtown, NYC! The event kicked off with a conversation with the company's founder, Bahram Akradi, Founder and CEO as well as tennis icon, Andre Agassi, with 60 ATP Tour Wins, 8 Grand Slam Titles (Singles – Australian Open 1995, 2000, 2001, 2003; French Open 1999; Wimbledon 1992; US Open 1994, 1999), and Team USA Tennis Olympic Gold Medalist for the Summer Games in 1996. This tennis champ has been passionate about pickleball and won $1M and the Pickleball Slam 1 2023 with his partner Andy Roddick against John McEnroe and Michael Chang. This year, he won the $1M purse and Pickleball Slam 2 with his wife, Steffi Graf as they beat John McEnroe and Maria Sharapova.

Andre was recently announced as inaugural chair of the Life Time Pickleball and Tennis Board with the goal of expanding access, enhancing programming and building community.

In addition to the Q+A we saw both men play exhibition tournaments with JOOLA Pros Anna Bright, Collin Johns, Ben Johns, and Tyson McGuffin.

LIFE TIME: Ladies and Gentleman welcome to our VIP Pickleball Event that is launching the 7 gorgeous new pickleball courts that we have here at Lifetime Pickleball in the heart of NYC! Today, we’re also partnering with JOOLA Pickleball as they recently launched their Generation 3 line of paddles with JOOLA Pros’ Anna Bright, Collin Johns, Ben Johns, and newcomer to JOOLA, Tyson McGuffin. All of them will be joining us in just a few moments.

Before that, I’d like to introduce 2 dynamic men! An ambassador in the world of health and fitness, along with being champions of the JOOLA and Life Time brands. One of these men is the Founder and CEO of Life Time, the other, career highlights include the winner of the first ever Pickle Slam partnering with Andy Roddick, side note is that he also won 8 Grand Slams and has an Olympic Gold medal! Let’s have a round of applause for Andre Agassi and Bahram Akradi.

So Andre, pickleball, what’s the first thing that you thought when you heard that word for the first time?

ANDRE AGASSI: I thought, why that name? Then I took 15mins to just sit with it and it took about a 20min learning curve and I fell in love with it.

LT: How about you Bahram, the first time that you heard of pickleball, what went through your mind?

BAHRAM AKRADI: At first I thought that it was just a sport for very, very, very, old people.

LT: So what is this sport, who are the people that play, and now we’re here in NYC specifically, talking about pickleball. So Bahram, when you first played, you said that we had to get more of this here at Life Time. And now, Life Time is the biggest provider of pickleball courts in the country. What was your vision for pickleball at first and has it come to fruition?

BA: Yes, so, I remember playing tennis in some of our other clubs and I saw these taped lines on the courts and I found it was because people were trying to play pickleball on them. Then people just started asking for us to have courts that were specific to this game. So I thought, well if I give them courts designed for pickleball, they will stop putting tape on my pickleball courts!

So we took one club and we took 1 tennis court and make it into 4 Pickleball courts and we did that to another tennis court. So then I thought that that would be the end of that! Then once I started playing it, I did it for 2 hours and I got hooked. I started with doubles, and then I began playing singles and that’s when I saw the opportunity for this sport! I saw how all kinds of people at all kinds of levels could play. We had the opportunity to have people come here with our large facilities, we have quickly grown to become the largest owner and operator of permanent pickleball courts, topping more than 680 permanent courts nationwide (including the most in New York City with nine), and serving as a host site for multiple MLP and PPA tournaments nationwide in addition to its own Pickleball Classic. So we wanted to take a run at it and I think that we have done that!

LT: To you Andre, what about your process of being a pickleball player as well as looking at your phenomenal tennis career?

AA: First of all, I just want to know with everyone that’s here, how many of you have played pickleball? Look at all these hands – why are you asking me this question haha?

For me, what I really appreciated so quickly about it separately from inside the lines is when you’re playing tennis, you have to spend a 1-2.5 years before the game opens up to you. It’s that feeling that you’re not so concerned with what you are doing with the ball – you’re thinking of what you are trying to accomplish. With pickle, you’re able to get out there and connect quickly and there is a low point of injury involved.

Then there is the dynamics of family as my extended family as well as my wife’s who are from Germany when they come, we can all play together and we’re all different levels. I would say that we would all be out there – aunts, uncles, cousins, etc and no one had their phones out for 2 hours. The phones are on the side.

For me, what the hell can I do at this age that I can actually get better at? I mean I have gotten better at so many things in my life already – except for pickleball and I am getting better! You know, I’m a tortured perfectionist and when I think about playing pickleball versus tennis, the thrill of having to unlearn some of the sensibilities that I had as a tennis player right? But I also had to maintain some skills right? I am able to put my mind to the task and I get the reward of seeing all of that come together and I can only see this sport continuing to grow as it has. I feel that if we have X amount of people playing right now, we’ll be able to 10X that in no time at all!

LT: Andre is long on pickleball, I love that!

Now, you had mentioned that you have been playing with your family – your wife – I mean she’s major! Do you prefer playing with her or against her?

AA: I mean, she has crossed some finish lines in her life!

LT: A lot of us have significant others, spouses, that we play with so it’s always interesting to know!

AA: I like playing on her side because we are connected and that’s how you start to really understand what your partner is like and what you can and can’t do and to start morphing into their game. It’s cool to be on the same side of the net and that way you won’t feel guilty body bagging her! I mean, she has a few shots that are unique and then there are other things that don’t translate so well. She wants to play everything pretty traditionally. She’s always expressed her energy and her blood pressure through physical output so she was like a racehorse on the tennis court, but for me, my energy was always shot making when I was on the tennis court. It was about taking the ball and doing something with it.

So some things translate a lot easier when playing pickleball, but it’s fun watching her get past that first part and then seeing her get into her stride in this game. She just started playing singles after starting with doubles and you know, there’s one thing I don’t know how this sport works with someone who struggles with their knees. So she’s being careful and she has a cyst in her knee so once that thing gets drained and her knee feels good, she wants to play singles.

LT: Andre, just so you know, that was also a singles challenge right there for Bahram to play Steffani in singles. Are your kids approaching you to play pickleball or are you approaching them?

AA: Well, my kids – my son is a senior at USC and our daughter, thank God still lives with us at home as education and school wasn’t her thing. She’s artistic and does her own thing, she’ll get out there and play. My son plays baseball so when he hits something, he’s not thinking about it staying within a certain perimeter.

LT: He likes to be out there with the foul balls!

Bahram, how did you and Andre meet and what makes you excited to bringing Andre on board as the Chair for Raquet and Paddle Sports here at Life Time?

BA: We started working together 15 years ago and we continued to grow as really close friends. I have all the love and admiration for his intelligence and athleticism. I have always loved Andre and I have always hoped that when the right time came, that we would be able to partner together and to do something good that would be for the greater good. Life Time is the largest provider of pickleball and we wanted to be able to continue to deliver and offer tennis and pickleball and there was no better person that I could imagine to be the chair of our tennis and pickleball board. With his vision, his insight and I called him and asked what he thought about this. When he told me about his vision and how it would utilize our platform, it was a no-brainer for me.

LT: Andre, we are approaching the 30th Anniversary of you winning your very first US Open. What kind of memories does that bring back for you?

AA: Well, I had hair.

LT: Where were we then? Was it touching your shirt?

AA: The hair was going past the shirt!

You know, it’s such a profound place in my professional journey as well as in my personal journey. You guys not only watched me grow up, you helped me grow up. You really did. I was 18 years old playing Jimmy Connors at night giving him the beating that he deserved! Someone yelled out, “Jimmy, he’s a bum, you’re a legend!” and I remember thinking that I got the legend part, but what? Then fast forward and I got into something that I had done my whole life in front of those people and then down the road after my journey, saying goodbye when I finally retired.

LT: Well I mean, we have an exhibition coming up shortly today!

AA: Yeah, I was told about that! I’m ready!

LT: On that note, let’s bring in our 4 JOOLA Pros, Anna Bright, Collin Johns, Ben Johns, and JOOLA newcomer, Tyson McGuffin! Come on down here! So we’re going to ask our pros a few questions right now so that we can get to know them a little better and then we will head down to the Life Time Pickleball courts as we have a a whole stadium court set up. I wonder if you thought about that this morning Andre?

AA: Ok, I’ m nervous enough!

LT: I mean, it’s almost like a US Open crowd!

So starting off with Anna since you have a microphone in your hand, what excites you the most about pickleball?

ANNA BRIGHT: I think you know, it’s so cool that everybody is here to experience the joy of pickleball and to see us and to watch it! What I love most is the growth of it and not knowing where the sport is going to take us! When I first started playing 2 and a half years ago, I never thought that I would be here in NYC to play a tournament here to meet people and to talk about this game! There’s on way to really know how this game will look in a year or 2 years especially since you have the Pro level and I feel like we’re always kind of being pulled around on a chain by the powers that be, but it’s crazy to see the growth of the amateur game and I hope that we will be back here next year and will need more seating! I’m kind of excited and I don’t even know for what specifically, but I can’t wait to see where it goes in the next few years.

LT: Bright future, Anna Bright! Hopefully we will need more seating and have more people in here next year.

Tyson, I’ve watched you drill on the courts and a 2 hour session turns into a 3 hour session and I think that your T-shirts were more wet than is humanly possible. What are you working on to improve your pickleball game? More specifically, to beat these 3 people around you actually and to beat up on Mr. Agassi today?

TYSON MCGUFFIN: Yeah I think that for me, I have lost some top matches this year. So I think that walking in and raising the level mentally and being a little tougher in those moments. I think that at the highest level, we are all really talented and it’s just about that when the going gets tough and your back is against the wall, you just have to mentally lock in and dial in. I want to say thank you New York and let’s go New York Knicks!

LT: Collin, you’re a professional pickleball player. There was a time when you were not a professional pickleball player.

What advice would you give to somebody that is trying to be a professional pickleball player or what's one thing that was really integral in your path as you went Pro?

COLLIN JOHNS: Um, being Ben’s brother probably is a good start. The tennis journey, I did that for many years and then coming over to pickleball, I think that that just let me witness that I was playing a different sport. There are certain things that are going to help you as background significantly, but there are other things that you have to learn how to change. If you look at the players that have had the most success, especially relatively rapidly – they are very open to learning the game and that was really good for me. It was certainly a credit to the guy on my left that helped me along the way. But, the event today and one I did yesterday, it’s just amazing to see where the sport has grown since I started playing. I’m very excited about being here today.

LT: Speaking of the guy to your left, Ben, you’re the middle of 7 children! What was it like growing up? Was it constant sports and competition of those 7 kids? Who was the most competitive?

BEN JOHNS: Yeah, I grew up as 1 of 7 kids, but also 1 of the 2 boys as we have 5 sisters so it was primarily just sports with this guy. Pickleball is the only thing that I ever won. So, I’m really just taking my sweet time with it! He is 6 years older and it was very competitive. So when you have someone that much older than you, you just get used to losing at everything! But it was a great upbringing and I wouldn’t do it over in any other way. I was very grateful and it all led me here!

IG @bahram.akradi

@lifetime.life

@agassi

@annabright.pb

@benjohns_pb

@collinjohns_pb

@tysonmcguffin

PHOTOGRAPHY COURTESY | Life Time

Read the MAY ISSUE #101 of Athleisure Mag and see PICKLEBALL POWER in mag.

IN THE AIR | BROOKLYN DECKER

As most of us are enjoying warmer weather, it means we have so many options that are opening up to us! We caught up with model and star, Brooklyn Decker who plays Mallory Hanson of Netflix's Grace and Frankie to find out how she got into the industry starting as a model and continuing on as an actor. We talk about upcoming projects that she's working on, how she enjoys time with her husband, former #1 world champion and US Open tennis great Andy Roddick, as well as her children and how she is joining ZYRTEC and their ReLEAF Project in partnership with the American Forests.

This tree-planting initiative helps foster a better, healthier planet for all. Together, ZYRTEC® and American Forests are helping advance tree equity in historically excluded communities, so more individuals can reap the health and environmental benefits that trees can provide.

ATHLEISURE MAG: You started in the industry as a model and we remember your cover in Sports Illustrated in 2010 and have been in a number of films and TV series, what drew you to modeling and eventually transitioning into acting?

BROOKLYN DECKER: Gosh, I got so lucky! For modeling, I was actually in the mall and someone came up to me. She was another model that I thought that I knew and she thought that she recognized me from modeling and we got to talking and she suggested that I should do it. It turns out, that because we ran track in high school, that’s why we looked familiar to each other. But that’s how I got into it because someone told me that I should explore it. As a kid growing up in Matthews, North Carolina, I didn’t think that that was an option or a career path that one could pursue. But for me, it felt like an incredible way for me to be able to travel! I had never been on a plane, I didn’t have a passport so it was a really great way for me to be able to see the world and also potentially as a way to pay for college which I ended up not even doing or going to. But that’s how it started!

Then when I was modeling, as much as I loved it, in that time it was different. You modeled, but your name wasn’t printed in magazines, you didn’t have a voice and all of my friends were in college and I was at home. I just really wanted to be able to talk! I started talking and working with an acting teacher just to have something to read and work on. At that time online courses were super super new and you had to be a full time student to do that so online education wasn’t an option for me at the time. I studied acting kind of as a way just to have something to read, to do and to say. Then, I got really lucky and got my first gig and then I did a bunch of other gigs and got another gig and was rejected from many others and it’s kind of been a pattern for the last 17 years now!

AM: We just finished watching the final episode of Grace and Frankie! I’m so bummed as we know that this is the final season and there won’t be any other episodes and we're hoping that you guys will do a movie where you’ll pop in every now and then. What made you want to be part of this show? It’s such an incredible cast and it covers so many relevant topics that are shared in it.

BD: I was in Haiti. My manager and their friends were on the board of a non-profit so we were there doing some work. I didn’t have any wi-fi access and my agent reached out to us and said there was this new show on Netflix that was casting and this was like early days of Netflix. They had House of Cards and Orange is the New Black. This would have been their first half hour comedy. And then he told me that it was starring Jane Fonda (Monster-in-Law, Lee Daniels’ The Butler, Book Club), Lily Tomlin (The West Wing, Desperate Housewives, Damages), Martin Sheen (The West Wing, The Departed, The Amazing Spider Man) and Sam Waterston (Law & Order, The Newsroom, The Dropout) and I said, I have to read for it!

Because there was no wi-fi, I couldn't read the script so I didn’t know what it was or what the part was. I just knew that they were in it, so it must be great. At the time, Netflix was really edgy and we were all so curious about what they were going to do next and what they would create next. So I had to read for it before I knew anything about the series. Once I left Haiti, I was on an airplane and I read the pilot and thought that it was hilarious. I just loved it. I loved the idea of this family comedy with a kind of heart and I hadn’t seen anything like that for a long time. It was a no brainer!

AM: We love it and now that the show has ended, what can we expect to see you in next or what are you tackling now at the moment?

BD: That’s a good question! During COVID, actually June Diane Raphael (Black Monday, Anchorman 2: The Legend Continues, Cheaper by the Dozen), who plays Brianna on Grace and Frankie she and I and another writer Asha Michelle Wilson (Scream Queens, Feud: Bette and Joan, American Horror Story), are writing something together. So we are currently pitching that. It’s a very dark comedy and it’s nothing like Grace and Frankie at all. But we are pitching that as we speak. It’s something that we’ve worked on for the almost a year and a half. You may never hear about it again because it may never sell or you might hear that it’s sold and turning into a show. We’ll see!

AM: That sounds exciting and you’re a busy mom with children and a husband. When you’re not on set, what’s a typical day like for you?

BD: Ooo my husband and I try to alternate travel. So if I’m not on set, that means I'm home and I’m taking my kids to school. I recently started really exercising again so I fit in some weight lifting which is my favorite thing to do workout-wise. I’ve invested in a lot of companies led by female founders and I have a few calls with founders every week that are sprinkled in regardless of filming so I will talk to a few founders about what is going on in their companies and how I can be helpful. Of course writing and I have to get outdoors at some point so there will be a neighborhood family walk or there is going to be an outdoor basketball game with the kids or a soccer game which my husband coaches my daughter’s team. So we’re always getting outdoors and a hearty glass of wine at the end of the night with a good show for whatever my husband and I are bingeing at the moment. That’s like my dream day whenever I’m not on set.

AM: Love that! You’ve been partnered with ZYRTEC for quite awhile and you’re helping them to get the word out on the importance of tree coverage and their partnership with American Forests, can you tell us more about that and then what the ReLEAF Project is?

BD: Yes so ZYRTEC partnered with the American Forests to create the ZYRTEC ReLEAF Project which is all about providing funds for research and planting trees in historically excluded communities. When you look at tree equity which is a term frankly that was new to me, I looked at it as environmental injustice, where because of discriminatory redlining, there are certain communities that don’t have access to parks; therefore, their air isn’t as clean. There are higher cases of asthma, heating and cooling is more challenging, erosion is a greater issue and a lot of that can be greatly helped simply with trees. What I love about ZYRTEC is I have been using it for years and my doctor has recommended it when I started getting allergies as an adult and my kids use it as well. So we love it as a family, but also it's nice to be able to partner with a company and they have a real mission and a give-back component. What I love about Zyrtec is that they’re saying that they are trying to give people relief so that they can enjoy the outdoors and that also includes giving communities relief so that they can enjoy the benefits of trees and nature. So, they are really committed to it and they have already started planting trees where they have targeted 3 cities around the country and they’re going to continue to do that for the rest of the year.

AM: That’s a pretty big project and we didn’t realize the association between certain communities not having trees and what that means for them as well as the air that they’re breathing. That’s really exciting that they would do that initiative.

BD: I agree. Again, it was a term that I knew as environmental injustice and that it meant that there wasn’t a financial investment in parks, green areas and community gardens and all of that directly affects the health of its citizens. So it’s nice to see companies taking that seriously and making that their mission and responsibility.

IG @brooklyndecker

PHOTOGRAPHY CREDITS | PG 120 - 125 Netflix/Grace & Frankie | PG 126 Zyrtec |

Read the MAY ISSUE #77 of Athleisure Mag and see IN THE AIR | Brooklyn Decker in mag.