We caught up with Marianna Hewitt, a well known influencer that took her passion for brands that she loved and personal style to build a brand that is coveted and leaves its consumers wondering about what the next must-have product will be. Summer Fridays has been a brand that we have shared in a number of our roundups over the past few years. We wanted to find out more about about Marianna's approach to the brand, how the line continues to grow its assortment and how she takes time to enjoy her holiday with family and friends as we get into the thick of the season.
ATHLEISURE MAG: We have been fans of yours for a number of years starting way back when you had your lifestyle blog which displayed your visual texture play with neutrals in personal style as well as interior aesthetics. Later, you would go on to create Summer Fridays which we enjoy very much and have shared a number of your products with our readers and are personal fans as well. Why did you want to launch this brand?
MARIANNA HEWITT: Well, being an influencer for so many years and you’re familiar with my content. I love my community, I love my followers and it felt like they wanted something from me that was an extension of me and things that I love. After so many years of posting products, they would ask me if something was vegan, cruelty free, sustainable, if it was good for all skin types – without even knowing, they became a focus group for us. We wanted to dream up that product! You know, you receive so many things and you want to get something that you are excited to try that you love the branding, the packaging and that you love the colors.
So we took all of that information and created Summer Fridays. So Lauren Ireland, my partner and I started working on Summer Fridays in 2016. We launched in 2018 and we’re coming up on 5 years and it has been such an incredible journey. I’m so grateful to not only be an influencer founded brand, but a brand that also works with influencers and it’s so fun because I really value what I bring to other brands so to be able to partner with other creators and to give back to this community of influencers that gave me the career that I have today, I love being able to work with them now today too – so it’s very full circle for me.
AM: We always look forward to your editor packages because you know it's going to be something that is thoughtful and necessary. I love the Jet Lag Mask, the Lip Butter Balm and Body Lotion. I’m constantly stalking your IG to see what’s next. What’s your process like when you’re thinking of bringing new products to the brand and do you have anything new coming up for this holiday season or as we’re looking into the new year?
MH: Our thought process is to be really intentional with the things that we bring out into the world. We want to add products into your routine that you actually want and need and not anything that is unnecessary. We’re still a small indie brand, so there’s only so many things that we can create each year so each of those things have to be really meaningful and things that we think that our community will really love!
So this year, a few of the things that we had were our Lip Balm Butter Sets, so we had an extension of those. We had an SPF that we launched this year too because I live in CA and it’s a little bit gloomy today, but it’s usually sunny and I love to be in the sun and all around the world, but I definitely want to be able to protect my skin no matter where I am. So, launching a sun screen felt very summer for Summer Fridays. We were so excited to have that as it was something that our community really wanted and we really do listen to our customers for the products that they want, the skincare ingredients that they’re looking for and so we create those products for them.
Coming up, we're kind of wrapping up the holiday season, but we have really great launches next year and hopefully, you’ll get them and I think that you will like it!
AM: Looking at your social, you’re always sharing your fun lifestyle as well as interiors. What are some of the things that you’re thinking about when it comes to hosting gatherings for dinner parties and brunches? What are some of your hosting must-haves when it comes to having people over?
MH: I love to entertain, I love having people over and my interior design style was really to invite people over so that they feel comfortable. I like this elevated feeling of my home, but I really wanted people to feel that they could just gather and be together when they come over and that it feels comfortable and not too stuffy! I like to show off my interior design love that I have and it’s so fun to have an excuse to invite people over. I’m super busy and I’m also a very particular person in how I like to have things. My biggest holiday hack is to batch and pre make your cocktails before all your guests come over. What I don’t want to do is that all of my guests come over and I’m in the kitchen making them drinks or they’re trying to make drinks for themselves and they’re not actually gathering with their friends and family together. So by pre-batching that cocktail, it really saves so much time! You can do this in such a cute way. I love glass containers that you can get, you can put all the pre-mixed things together into one container and have it ready to go! That's why I love Astral – any kind of tequila drink is my go-to cocktail. I literally don’t drink anything else except for tequila. So to pre-make these cocktails and everyone knows it’s my favorite, we came up with this really fun recipe. It’s like your classic Paloma, but it has this holiday twist with this Brulee and I am not a bartender by any means, but the fact that I can do this drink and it tastes delicious and it looks beautiful, it’s definitely going to be something that is going to impress your guests.
AM: Is that your signature one?
MH: I love that cocktail, it just feels really great. A normal Paloma anytime of year is perfect and then you have this Brulee one for this time of year for the holidays! I love a Spicy Margarita especially in the summer, so I love to have that then and it’s my go-to cocktail when I’m out. Any type of tequila drink variation is my favorite.
AM: For those that are coming over, what do you suggest that we should have on hand?
MH: A couple of other things that I like to have on hand is of course Summer Fridays Jet Lag Mask. You always want to stay hydrated this time of year because I feel like my skin is so dry with the winter weather and the heat is on inside. Just any kind of lack of moisture in our skin so our Jet Lag Mask is great. Jenni Kayne makes these really beautiful Leather Coasters, so I have a beautiful marble table that I made myself from a slab of marble that I found in a stone yard. So I don’t want to mess up the marble table so I always have coasters everywhere just to make sure that no one is leaving rings on my table when they leave my house. So they look really beautiful but they are functional as well. There are a couple of other things that I love to have at home. I like to eat a lot of gluten-free, grain-free desserts and there’s this bakery here in LA called Sweet Laurel. They have my favorite desserts ever, they ship nationwide and they have a pre-boxed one too so, if you want to make it at home yourself, you can. I recently brought it over to a friend for Thanksgiving and it had all of these different desserts and I can't even tell that these are gluten-free and grain-free because of how delicious they are. You can box them up and make them at home and I definitely recommend trying them out!
BRÛLÉED PALOMA
INGREDIENTS
Juice of ½ Ruby Grapefruit
1oz Fresh Lime Juice
Sparkling Pink Grapefruit Soda
Brown Sugar
GARNISH
Brown Sugar Rim + Brûléed Grapefruit
Slice a grapefruit into discs and place onto a paper towel. Once dry, place grapefruit into a bowl of brown sugar to evenly coat the dry side. Place the slice, sugar side up, under the broiler until the sugar caramelizes. Allow to cool completely before garnishing.
GLASSWARE
Highball Glass
PREPARATION
Combine Astral Tequila, grapefruit juice and lime juice in a cocktail shaker. Add ice and shake. Rim a highball glass with brown sugar and pack with crushed ice. Strain shaker into the glass and top with sparkling pink grapefruit soda. Garnish with a brûléed grapefruit slice.
PHOTO COURTESY | PG 64-67 + PG 144 9LIST STORI3S Marianna Hewitt |
Read the DEC ISSUE #84 of Athleisure Mag and see HOME FOR THE HOLIDAYS | Marianna Hewitt in mag.
