THE GOLDIE AWARDS SHINE BRIGHT IN BROOKLYN

September marked the first annual Goldie Awards DJ and Beats Battle in Brooklyn, NY. Presented by Fool's Gold, Thump, Noisey, TMWRK, and Serato - the night featured an array of
promising beats and DJ artists from around the globe. The star-studded judges panel was stacked with Diplo, Just Blaze, DJ Craze, Destructo, Mija, The Whooligan and Mannie Fresh,
who rooted on the artists with awe and strong community vibe. Dave East joined in with hosting duties for the evening breaking up the show with light and crisp banter, always with a
brew in hand.

The packed house cheered and bopped to beats, scratches and remixes as they filled the air for each battle. The battles were a good formula and the pulse was fresh through the show. The
few moments of downtime between sets allowed for some drink breaks, audible digestion, and IG moments.

A-Trak is right, all of the artists are winners in gaining some great exposure with the event. You never know who s watching and what next lies in store. Congrats to all artists that performed.
The Beat Battle contestants were: Brace, City the Beatmaster, Fresh Kils, HOLLY, MSCLS, R!OT, STFU, and Young Sidechain. The DJ Battle contestants were: John Beez, K-Swizz, Kayper, Miles Medina, Rafik, Rocket Jackson, Vekked, and Yuto.

The Goldie Awards bring good recognition and flavor to the industry truly cutting across genres. It is highly recommended for fans of various musical tastes. DJ’s don’t sleep on this – make sure you have your short demo submissions hashtagged and ready for next time.

Read more from the Sep Issue and see The Goldie Awards Shine Bright in Brooklyn in mag.

SOMETHING YOU SHOULD KNOW | HOW'S YOUR MOOD

For those in NYC and in Miami, you may have noticed a number of Dr Smood's popping up. More then just an organic boutique cafe, it is a culinary destination that brings nutrient-rich super foods and beverages to a health conscious clientele. Whether you eat inside or enjoy a selection of grab-and-go sweet and savory treats, supplements or select from their coffee and juice bar in their Smood Market.

Unlike most other food conscious eateries, Dr Smood spent three years of development of their nutrient-rich foods which enhance the performance of the body, mind and soul by a team of scientists, nutritionists and doctors.

All products offered are color coded and are placed in one of 6 categories including: Immunity, Energy, Health, Beauty, Detox and Power. They are all USDA-certified organic, kosher and made without GMOs, preservatives, dairy, chemicals, HPP, pesticides or refined sugar.

"We're interested in the science behind food what's going on at a molecular level that will give our bodies what they need to feel, look and perform at their absolute best! We truly believe
that food is the best medicine and we’re willing to go the extra mile to make sure that our food is the greatest in the world,” explained founder and Danish business developer René Sindlev, who is also known as the Co-Founder of Pandora Jewelry.

If you have questions about offerings, there are nutritionists and Smood Operators on-site to help customers select products that are tailored to their needs and interests to boost their
health.

Meals include the highest nutrients such as sandwiches made from Performance Bread (which helps to stabilize blood sugar) and salads that are filled with bio-available protein and organic
superfoods.

An in-house alchemist ensures that products are crafted to not only taste good but to, "amplify nutrient absorption in the body by compounding elements to maximize nutritional value," says Dr Etti Ben-Zion, Partner in Dr Smood. "We pride ourselves on being a truly science-baced health food company."

Dr Smood locations are meant to dine in as well as to work from the cafés. The eateries are uniquely designed by Quincoces-Dragò, that are inspired by old English Apothercaries.

If you can't make your way there you can purchase online via their website as well as local delivery services such as Grubhub, Seamless, UberEats and Amazon Fresh.

Read more from the Sep Issue and see Something You Should Know | How's Your Mood. 

ATHLEISURE MAG | SEP ISSUE

September's Issue begins our transition into fall with our cover from Athleisure Mag's NYFW SS18 event known as Athleisure House which debuted the launch of UG|RO Ugly Romper (a romper focused lifestyle line that is Co-Founded by our founders Kimmie Smith and Paul Farkas), we also have an interview with Michael Costello about his NYFW SS18 presentation to talk about how he got into being a designer and the importance of diversity along with a conversation with his makeup lead, Michaela Polanco. With the US Open taking place in NYC in August and September, we caught up with tennis player, Agnieszka Radwanska about her upcoming match as well as her partnership with Inglot Cosmetics. The month continues to be busy with the kickoff of Oktoberfest - and this month's The Art of the Snack shares some highlights for you to consider. 

From a wellness perspective, we found out more about Dr Smood which has been popping up throughout NYC and Miami. We also share information on Wanderlust, a festival minded series of events that combine fitness, music and of course finding your ultimate tribe. As always, we have our monthly features keeping you in the loop on what you should be looking forward to in the weeks to come.

 Read more from the Sept Issue here.

2017 GLOBAL CITIZEN FESTIVAL

On Sept 23rd, the 2017 Global Citizen Festival came back for its 6th year on Central Park's Great Lawn in NYC. This event culminated Global Citizen Week, a series of more than 30 public, advocacy-driven events and digital activations that took place across NYC. Prior to this week, Global Citizens took 1.6 million actions over 2 months that secured 29 commitments, 55 announcements and 13 calls to action which totaled $3.2 billion to assist in affecting the lives of 221 million people. These efforts will continue to assist in holding governments and business accountable to deliver on their promises for years to come. The concert and summit like festival included world leaders, non-profit organizations, social conscious focused artists and Global Citizens that are intent on leading the world to Global Goals for Sustainable Development to end extreme poverty by 2030.

Over 60,000 attendees and millions watched live (via broadcasting partners at MSNBC, Youtube and Twitter) with performances by Stevie Wonder, Green Day, The Killers, The Lumineers, and featuring the Chainsmokers, with special guest performances by Pharrell Williams, Big Sean, Andra Day, and Alessia Cara.

| PHOTOGRAPHY Theo Wargo/Getty Images for Global Citizen - Model & Activist Joan Smalls |

Top Campaign Victories  

Economic Empowerment | Accenture, Citi, Ernst & Young, and Procter & Gamble each committed to source $100 million from women-owned businesses - a majority of whom will be based in the developing world. This amount totals $400 million will be delivered through Global Citizen's partners at WEConnect International which brings the amount to $1 billion committed on the Global Citizen stage from corporate entities towards women's economic empowerment in the past 12 months.

HIV/AIDS | Global Citizen partners Johnson & Johnson commits to accelerating the healthcare company’s HIV vaccine and announced that for the first time it is going into late-stage human clinical trials. It is the world’s first ever “global” vaccine, which means it can protect against all strains of HIV. In early-stage studies the vaccine has shown 100% success rate.

Famine | U.S. Senator Chris Coons (D-Delaware), as a member of the Appropriations Committee announced that encouraged by Global Citizens taking over 60,000 actions, his colleagues in the Senate have proposed $311.5 million more in funds for International Disaster Assistance compared to last year.

Yazidi Justice | Three years since the genocide was committed by ISIS, UK Permanent Representative to the UN, Matthew Rycroft, announced that the UK led the UN Security Council to a unanimous vote this week on the decision to set up a UN Investigation Team to pursue justice for the Yazidis. The UN resolution on ISIS accountability was described as a “long overdue first step” by the UN Office for the High Commissioner on Human Rights. This comes after an 18 month campaign and over 100,000 actions taken by Global Citizens.
 

| PHOTOGRAPHY Kevin Mazur/Getty Images for Global Citizen - Priyanka Chopra; Demi Lovato; Michelle Monaghan; Freida Pinto |

Top Accountability Updates

France | Thanks to Global Citizen’s two year long campaign, and nearly half a million actions, including those of Global Citizen and Global Partnership for Education Ambassador Rihanna, French President Emmanuel Macron announced that for the first time ever a G7 country — France — was to co-host the Global Partnership for Education replenishment with an African country — Senegal in order to raise $3.1 billion to provide 870 million children with vital education.

GHANA | President of Ghana, Nana Akufo-Addo, committed on the Festival stage to end child marriage. The newly elected President inherited the initiative to end child marriage in the country from his predecessor, so this stage moment provided confirmation that the new president has officially committed to continue with the National Strategic Framework on Ending Child Marriage in Ghana. As part of this announcement, the President also reaffirmed his pledge to provide universal free secondary education.

Famine | Executive Director of the World Food Program, David Beasley, confirmed that $575 million of $990 million committed by Congress in May — a commitment helped by 49,291 actions taken by Global Citizens — has been released to the WFP and others to immediately fight the famine. He then issued a powerful call to action to Global Citizens, revealing that after years of progress, the number of hungry people in the world is going up.

Partners of Global Citizen Week included: Gucci and CHIME FOR CHANGE, MSNBC & Comcast NBCUniversal, Live Nation, Johnson & Johnson, Citi, HP, Cadillac, T-Mobile, iHeartMedia, NYC Parks, lululemon, P&G, The New York City Mayor's Office for International Affairs, Bira 91, Universal Music Group, the Empire State Building, Forbes, Guardian US, Omaze, TOMS, and Tribeca Enterprises.

Partners of the 2017 Global Citizen Festival included: presenting partner GUCCI and CHIME FOR CHANGE, premier media partner MSNBC & Comcast NBCUniversal, entertainment partner Live Nation, global health partner Johnson & Johnson, and other major partners Citi, HP, Cadillac, T-Mobile, iHeartMedia, and NYC Parks.
 

TAKE A MOMENT

We're in the midst of coming off of NYFW as we head into the rest of Fashion Month, we've launched our clothing line within our 2nd Annual Athleisure House NYFW event, US Open and so much more. We don't get a lot of down time but when we do - we like to seriously relax and take some time to just do absolutely nothing - while looking cute doing it. 

With little time on our hands, we tend to go to a number of stores looking for specific items so that we can go onto our next destination; however, prior to NYFW we hung out with our friend's at Marshalls to check out their new location at Tribeca and challenged ourselves to pull together items within a theme for around $100. In full disclosure, entering a store without having a clear list of items you need and exact products/brands that you will get seemed a bit foreign. But at this location, we entered seeing a seatingarea where you could charge your devices and just take a breather pre/post shopping, then you descend into this location which has two large floors and you start to think about all the possibilities and you feel like you're going on a scavenger hunt with no list in mind. Somehow, upon entering this shop, we started to realize that the notion of browsing and allowing things to catch your interest was definitely a great idea. Even doing a few laps around the store to discover more items became a fun experience. 

As we went from rack to rack, we found a number of brands (some that we were so shocked were there and an even better shock knowing how much this would actually cost if you purchased it elsewhere) that were of interest to us that would be perfect for a weekend in whether you're on a college campus, having time with your girlfriends or prepping for a Bingely session with your favorite streaming platform. We left with one of our favorite tees from James Perse (we live in these tees and getting them at such an amazing price made us make a mental note to try to find other colors each week as there is always new inventory hitting the floors), Tommy Hilfiger joggers (travel essential), Steve Madden Girl quilted duffle (which is not too big so you can take it to the gym but also use it for errands), eye mask (not included in this picture), a package of ABS Style socks (when you're always at the gym you like to be well stocked), and BC facial wipes.

We even had a few dollars left over to come back on a future trip or to snag tasty treats that are near the cashier article. We'll definitely browse again as you never know what will literally fall into your cart whether you're buying for yourself OR for a friend's present, something for the home and beyond.

MFW SS18 | VERSACE

Donatella Versace brought back the original superstars to honor the death of her brother, Gianni Versace in an iconic statement ending her runway show at Versace's MFW SS18. In addition, there was a nod to classics of the house with a number of the moment models including Gigi Hadid, Bella Hadid and Kendall Jenner strutting down the runway. But when Cindy Crawford (whose daughter Kaia walked the show as well), Naomi Campbell (who was in the center), Carla Bruni, Helena Christensen and Claudia Schiffer emerged from the curtain, it caused a sense of excitement throughout the show. 

There is much speculation if this show is more than just reminiscing to the House of Versace and what Donatella's brother built or if this may be her last year - either way, the show was impactful to those who are fans of fashion and the passions that it showcases. 

| PHOTOGRAPHY Yannis Vlamos / Indigital.tv |

MFW SS18 | Roberto Cavalli

Roberto Cavalli's MFW SS18 show reflects the looks we definitely want to wear to brunch, midday gallery openings and to all points in between. These pants and soft hues or the edgy pieces are a must for next season.

| PHOTOGRAPHY Yannis Vlamos / Indigital.tv |

FENTY BEAUTY BY RIHANNA SEPHORA PARIS LAUNCH

Fenty Beauty by Rihanna has had rolling launches that began in NYC during NYFW and continued with its launch in Paris at Sephora among media, influencers and enthusiasts of the brand. With a focus on beauty for all, the line is truly one that covers a number of shades of foundation and concealers from those that you would expect as well as hues that have previously felt that they have not been focused on. Rihanna will continue with her launches at global Sephora locations with its next stop in Spain. The cosmetic line is one that has a number of gems that will find its way onto your vanity.

| PHOTOGRAPHY |  Pascal Le Segretain/Getty Images for Fenty Beauty 

ATHLEISURE MAG PRESENTS ATHLEISURE HOUSE NYFW SS18 AND DEBUTS UGLY ROMPER

Last week, we brought back our second season of Athleisure Mag's Athleisure House NYFW event to 50 Clinton St (those who are fans of BRAVO's Million Dollar Listings NY have seen this property during this season) on the Lower East Side. To switch things up a bit, we debuted the launch of UG|RO Ugly Romper, a romper only line that was created by our very own Kimmie Smith and Paul Farkas who are also the Co-Founders of this magazine. 

Affectionally known as UG|RO, the line focuses on the versatility of the romper as it can be worn cheering on your favorite teams from collegiate, NFL, NBA and more. The use of mesh within this portion of the Team Sport collection takes you from the stands right out to the afterparty.

When it comes to a night out, UG|RO Ugly Romper utilizes an array of fabrics from painted wovens, lace as well as spandex in order to reflect the personality you choose to present on your night out!

When it comes to being out and about for brunch, a vacation look or just running errands - the romper is the perfect style to wear for these moments. Wherever your day takes you, UG|RO Ugly Romper is there to make like print filled and easy.

Connect with UG|RO Ugly Romper for more images from the debut on Instagram, Facebook and Twitter.

LFW SS18 | VERSUS VERSACE

Versus Versace made their way to the runways of London Fashion Week with an athleisure oriented line that was filled with looks for men and women that will hang in our closets once we're in SS18.

PHOTOGRAPHY | Kim Weston Arnold / Indigital.tv

IN OUR BAG | THE TOUCH UP

Your purse is a mini office, snack cubby and a place to do a touchup when you're transitioning
from point A to Point B. Whether you're making sure the heat doesn't do a number on your tresses, changing your makeup or simply getting a refresh - you can do it all in this month's In Our Bag.

| BED HEAD BY TIGI 1" Pinkaholic Mini Ceramic Straightener | REVLON Perfect Style Thick
+ Curly Comb Set | LASHFOOD Chamomile Eye Makeup Remover | GLOSSIER Rose Balm
Dotcom | MARC JACOBS The Grind East/West Leather Tote | NOOSA MATES Banana Chocolate
Peanut |

RICE BEAUTY

Rice is for a lot more than just a great compliment to your favorite dishes, rice is also great as a means to brighten as well as to exfoliate your skin to its ultimate perfection. We have included some of our faves that are a must to have this season.

| INNISFREE It's Real Squeeze Mask | SKINFOOD Rice Brightening Cleansing Cream | TATCHA Classic Rice Enzyme Powder |

Read more from the Aug Issue and see Rice Beauty in mag. 

NYFW SS18 | JUICY COUTURE

Juicy Couture's NYFW SS18 show took place at Rockefeller Gardens and showcased an array of athleisure looks that included shorts and sport bras as well as jumpsuits that have been reinvented.

NYFW SS18 | Nicholas K

Taking the military aesthetic with a bit of mindful and whimsical looks to another level, Nicholas K has looks that you'll want to incorporate into your wardrobe that take you from errands to rooftop events.

ATHLEISURE HOUSE // UG|RO UGLY ROMPER

We're excited to bring back our NYFW Athleisure House event for a second year! Tonight, we will unveil Ugly Romper - a line of rompers that take you from day to night. Did we mention that it is from the Co-Founders of Athleisure Mag (Paul Farkas and Kimmie Smith)? Make sure to follow us on Instagram to see behind the scenes and our show.

NYFW SS18 | DIANE VON FURSTENBERG

Three of our favorite looks showed earlier today during the Diane Von Furstenberg show during NYFW SS18 which is perfect for the athleisure lifestyle.

FOR THE LOVE OF THE STUNT | JESSIE GRAFF

Think back to your favorite movies and we guarantee that there are some action sequences. Although there are some actors that do their own stunts, most enlist a stunt person to make the scene truly look and feel as next level as possible. This month's cover girl is celebrity stuntwoman and athletic personality, Jessie Graff.

Jessie has been in a number of movies and TV shows. In addition, if you're a fan of NBC's American Ninja Warrior, then you have seen her crushing courses on this TV show as well while donning a Wonder Woman costume. We spent an afternoon with her shooting her for our
cover and this energetic woman showcased her athletic ability while also sharing anecdotes how she got into the business, where we have seen her as well as how she has honed her craft over the years.

ATHLEISURE MAG: What was your journey to becoming a stunt woman from childhood to actually selecting this career?

JESSIE GRAFF: I wanted to be a super hero, like Buffy the Vampire Slayer and Xena Warrior Princess. I loved the physical part most, but didn't know that stunts were a separate job, so I always thought I'd be an actress. After majoring in theatre in college, I learned that the actors don't usually get to do their own stunts, so I immediately researched everything I could about stunt people. I read every article I could find, studied the stunt player’s directory, and found
out where stunt people trained. Then I got photos, made a demo reel, moved to LA, and signed up at every gym in where I could find stunt people. Then I copied everything they did, learned everything I could, and eventually, earned my place in the community.

AM: What type of training does one engage in order to become a stunt woman?

JG: Fights, falls/wipeouts, weapons, parkour, gymnastics, rock climbing, every style of martial arts, wire work, rigging, trampolines, bicycles, air rams, Russian swing, high falls, scuba, sky diving, cars, motorcycles, fire burns... There's so much to learn!

AM: Obviously, you're in great shape, what workouts do you suggest for great abs, glutes and arms?

JG: I organize all of my workouts into a 3 day cycle of push day, pull day, and leg day. It allows me to push each muscle group to the limit, and give it 2 days to recover, while I'm training the other 2 main muscle groups.

I suggest FORGETTING about how you want your body to look, and choosing workouts based on what you want to be able to do, and how you want to feel. If you want great arms, get hooked on rock climbing, gymnastics, or calisthenics. Set goals like climbing at a certain difficulty level or learning to do a kip on bars. Then do all the drills, progressions, and strength training to get those skills, and make a new goal 1 level higher. Want great glutes? Work on, bounding agility obstacles, improving your vertical jump, or learning parkour. When you get passionate about a hobby that requires those muscles, every workout is more inspiring, and there is no end. If you want an 8-pack, and you get there, how do you stay motivated to work out and eat healthy? How do you maintain it? But if you succeed in your goal of 10 pull ups, great! New goal: get 12, or 15 or 20.

AM: What are your go to foods between your travels, working out etc?

JG: I always carry B-up protein bars and roasted seaweed with me, because fruit/carbs are easy to find, but protein and vegetables are harder to grab on the go. Basic structure of any meal is 1-2 servings protein, colorful vegetables, 1 serving of carbs or fruit, all on top of a huge pile of dark leafy greens.

AM: What's on your playlist when you're in the gym?

JG: Jessie Graff's Wonder Woman Playlist on DC Comics and "Try Everything" from Zootopia.

AM: What movies have we seen your work in?

JG: Look for me with purple hair in Future Man on Hulu, and Bright on Netflix. Other projects are Wonder Woman, Supergirl, Transformers, The Dark Knight, Marvel's Agents of Shield, G.I. Joe, Die Hard...

AM: What is the process like in terms of casting when you are going into being a stunt person in a film?

JG: If there are lines, we go to auditions as actors. We send demo reels or they are submitted by the stunt coordinator, so that they know we are qualified to do the stunt required for the role. We are given lines anywhere from the day before to at the audition, read for camera,
maybe have a call back, and are booked for the acting role. The auditions to be the main stunt double on a big action movie are the most fun. It's often a whole group of us in a gym, learning
fight choreography, and showing off kicks, flips, weapons, and any other applicable skills for a couple of hours.

AM: How do you prepare for the roles that you participate in?

JG: I rarely get more than a week's notice for a job or big audition usually 1-2 days. I have to guess which skills are most likely to come up, and prepare for EVERYTHING, so that no matter what comes up, I can be prepared (hopefully). Training constantly in so many different disciplines, improves my ability to learn brand new movements faster, so that even if something totally new comes up, I can adapt.

AM: What is the thinking behind wearing the Wonder Woman costume during your American Ninja Warrior run?

JG: My first year, I dressed as a chicken to advertise my short film 'Epic Chick Fight,' but a parent messaged me on Twitter about her 6-year-old daughter, who had never been very physically active. After watching me, she said 'I like her. I like her outfit' then promptly dressed her Barbie like me, and went outside to climb the jungle gym with her. It made me realize how much impact my clothing choices could have on kids. Now, I choose outfits that seem most likely to inspire kids to be healthy and strong.

AM: When you're not training, what is your personal style when you're out and about versus when you're in the gym?

JG: My personal style is pretty much Under Armour shorts and sports bras, or maybe a tennis skort to shake things up. The world is my gym, so I dress for workouts at all times.

When I'm at work, I wear whatever the costume department puts me in. For super fancy red carpet type events, I require that the mid-section be fitted, and stretchy, with a full circle skirt that allows for full range of motion. I always wear shorts under my skirt, so that I can flip and kick without wardrobe malfunctions. Other than that, I don't understand why I would ever wear anything other than workout clothes or swim suits.

AM: We love your videos on Instagram with your pup and your pig, it's a great way to show your physique and to get to know your personality, how long does it take to do them?

JG: It takes about 30 seconds to toss spinach around the floor, to keep @SammoHog occupied and in frame, and 20 seconds to 5 minutes to shoot the video...well... up to 1 min for Instagram,
but Facebook videos allow for longer workout clips. It rarely takes more than one take. Unless it's a compilation of multiple attempts. Those may take 30 min or so of trying and failing 20 times before I succeed, and another 5 minutes to edit.

AM: Are there any charities or philanthropy that you are a part of that you would like to share?

JG: I really want to do more to help educate people of all ages about healthy eating and exercise habits, and how to make them feel fun and effortless. I currently do that by sharing my own tips, tricks, and experience on social media, but would love suggestions on specific charities that deal with those topics.

AM: What advice would you give to a girl that is looking to get into the world of stunts?

JG: Don't pursue stunts unless you REALLY love it. You will get beaten up. You'll be cold and wet, falling down concrete stairs at 3am, or sweating in a full leather suit on an overheating motorcycle, on a 110 degree day in the desert. They will constantly throw crazy and unusual
challenges at you, and you'll have to think on your toes, to figure it out on the spot.

If working out 5-8 hours/day, and fighting to achieve seemingly impossible feats sounds like a dream job, do it. Work your butt off. Learn everything. Be smart. Be humble. Listen. Pay attention, and be helpful. If you are talented, work really hard, and have a great attitude, you will have an amazing career, a lifetime of adventure, and become friends with some of the most incredible people on the planet.

We get to be the unknown heroes of the film industry.

Our photoshoot with Jessie Graff took place at Henry Hall in NYC's Hudson Yards. We took a moment to find out more about the interesting concept of this residential property that also makes you feel like you live in a hotel as well.

ATHLEISURE MAG: What are the amenities offered at Henry Hall?

HENRY HALL: Henry Hall features a unique amenities package focused on the building’s club and lounge areas and elite food and beverage offerings. As part of its innovative programming,
Henry Hall will debut Delicious Hospitality’s new restaurant, dubbed Legacy Records. The restaurant, bar and lounges will be spread over the building's first and second floors.

In addition to the restaurant and second floor lounge, Henry Hall residents will have access to an array of sought-after amenities, including a “jam room,” resident’s club room, private dining rooms and wine room, roof-deck, state-of-the art training center as well as exclusive access to Henry Hall Concierge for 24-hour service.

Henry Hall will also provide residents with Echo Dots connected to Amazon Alexa. The posh rental has equipped each of the 225 residences with an Echo Dot and created an Alexa skill tailored specifically for Henry Hall residents. Building Link, the leading online residential
management system, has developed a custom skill that gives Alexa the ability to answer numerous requests that pertain specifically to residents. Voice commands that residents can make include the following: “Alexa, ask Henry Hall if I have any packages”; “Alexa, ask Henry
Hall if there are any events in the building today”; and “Alexa, ask Henry Hall when the gym will be open.”

AM: What is the concept behind the design of the building?

HH: Developed by Imperial Companies, on behalf of the joint venture partnership with Shorenstein, and with interior design by the renowned Ken Fulk, Henry Hall is Hudson Yard’s newest destination rental. In contrast to the glass towers dominating the Hudson Yards neighborhood, Henry Hall gives a thoughtful nod to ‘Old New York’ with its brick and steel
façade. The 33-story building includes 225 studio to two-bedroom units with prices starting at $3,350.

Henry Hall is a new wave residential experience inspired by boutique hotel culture. Eric Birnbaum, Co-founder of Imperial Companies, and the vision behind Henry Hall, says his imagination was sparked by stays at The Bowery Hotel and The Battery SF, among other properties. “At Henry Hall, we take design and programming cues from boutique hotels. I fell in love with the idiosyncratic charm of their lobbies - the design elements, the way people move through them,” Birnbaum says.

Henry Hall creates social programming for like minded people, communal spaces to relax and recharge, exquisite meals & beverage, all with grand décor and a rooftop view.

AM: There is a distinct boutique hotel vibe to this residence - why is that and what offerings does the property provide to those who are not residents?

HH: Henry Hall will offer a residential option that merges New York’s nightlife and boutique hotel experience with luxury residential living. The residences were outfitted as a modern take on traditional grand hotels and in keeping with that theme the private lounges, jam room, rooftop deck, gym—were all created to extend the holistic experience of a boutique hotel. Launch programming features a summer music series, “Tuesdays at Henry Hall,” which
welcomes residents and friends to enjoy a rotating cast of notable and socially influential DJs.

AM: Within the space that was included within our photoshoot, who decorated it?

HH: Ken Fulk, who has been dubbed “Silicon Valley’s creative disruptor,” and whose credits include The Battery SF among other high-profile residential and hospitality projects, worked with Eric Birnbaum to design the resident experience throughout all aspects of Henry Hall, from the eclectic lobby to the elegant lounges to the custom finishes in each residence.

Design elements in Henry Hall's grand lobby include a floor made of three different types of marble set in a herringbone pattern; a 10-foot-diameter custom brass chandelier retrofitted
with 24 cut-crystal globes from the 1930s; hand-scraped teak wall paneling with brass accents; a salon-style installation of vintage oil paintings and frame photography; tribal rugs; and antique furnishings.

AM: What are other selling points in this building?

HH: Henry Hall is truly a first of its kind: a destination and a community similar to a boutique luxury hotel or a members’ only club.

The residences include finishes such as ash hardwood flooring throughout and oversized windows that flood the residences with natural sunlight and provide sweeping city views. Gourmet kitchens are equipped with stark white quartz countertops and backsplashes,
premium brass fixtures by Waterworks and stainless steel appliances by Bosch and KitchenAid. Custom hexagonal tiles line the bathroom floor and are accompanied by a medicine cabinet with integrated vanity lighting and polished nickel fittings. Each unit is equipped with a Bosch washer/dryer.

"Every space, however unique, public or private, is considered an essential part of the Henry Hall story. They become a defining element of the residential experience,” said Eric Birnbaum,
Co-Founder and Partner at Imperial Companies. "So many people would love to live in their favorite hotel or have the City’s newest restaurant be just downstairs - Henry Hall makes that a reality.”

For more information about Henry Hall, please visit www.henryhallnyc.com.

AM: For those that are residents, what are the neighborhood selling points?

HH: Located at 515 West 38th Street, the site of the former Legacy Recording Studio, Henry Hall is at the epicenter of Hudson Yards and is redefining luxury for a new generation of New
Yorkers. Hudson Yard’s close proximity to the major transportation hubs of the recently completed 7 train extension, Penn Station and the Port Authority Bus Terminal provide an array of convenient transportation options. Henry Hall is in close proximity to the city’s finest shopping, dining, entertainment and cultural venues and is surrounded by Chelsea and The Meatpacking District to the south and the Hudson River to the west.

AM: Is there anything that we should know about the Hudson Yard area?

HH: Hudson Yards is just north of the Meatpacking District and Chelsea, adjacent to Hell’s Kitchen, stretching along the High Line and the river, and close to Midtown; an electric atmosphere in which you can work, play and live. A convergence of parks, public space, haute
cuisine, shopping, easy access to transportation and stunning views of the river and cityscape make it easy to see why the neighborhood is booming.

Read more from the Aug issue and see For the Love of the Stunt | Jessie Graff in mag.

NYFW SS18 | CUSTO BARCELONA

We're always fans of the looks that come from the Custo Barcelona show that took place today during NYFW. Whether it's mesh pieces, metallics, or other fabrications - it's always a head turner for their men's and women's collections.

NYFW SS18 | ALICE + OLIVIA

Alica and Olivia's NYFW SS18 show presented a number of looks for those heading out to run an errand or for the perfect look to head to brunch. Some of our favorite looks are above.

NYFW SS18 | CUSHNIE ET OCHS

We're all about staying fit and heading to the gym and after seeing some of the amazing looks from Cushnie et Ochs SS18 NYFW runway show, we know our efforts are meant to be in these dresses that would be perfect to wear at our friend's weddings, a night out and beyond.