In a city where beauty appointments are often rushed and overbooked, finding a beauty salon in Dubai that values precision, calm, and consistency can feel like a small luxury. It’s Beauty Salon positions itself exactly in that space. It is a place where beauty services are treated as intentional self-care.
In Dubai, where meetings run late and traffic decides your plans, that difference matters. Instead of squeezing you in and pushing you out, It’s Beauty builds each visit around focus and comfort, delivering results that last long after you leave the chair.
A Salon Designed for Real Schedules
One of the biggest advantages of It’s Beauty is accessibility. The salons operate daily from 10:00 until 22:00, which instantly removes the pressure of squeezing appointments into office hours. Whether you book a lunchtime manicure in Business Bay or a late-evening hair refresh before dinner in DIFC, the timing works around real life.
Each branch is laid out with intention. Stations are clean, well spaced, and organised so treatments flow without feeling rushed or crowded. You’re offered tea or water, the tools are already prepared, and the specialist focuses on one client at a time. That sense of order sets the tone before any service even begins.
What Clients Actually Come Back For
While the service menu is extensive, a few treatments consistently stand out as the main reasons clients come back. These aren’t trend-led extras or seasonal experiments. They’re core services the team has refined down to the details:
● Russian manicures – the salon’s signature treatment, built around precise e-file cuticle work and clean polish placement. The result looks sharper, grows out neatly, and holds far longer than a standard gel manicure.
● Balayage and highlights – carefully mapped colour work with balanced toning and long-term wear in mind. Instead of harsh contrasts, the focus is on soft transitions that fade naturally and stay flattering between visits.
● Brows and lashes – from tailored shaping to lamination, lifts, and extensions, all designed to simplify your daily routine rather than add more steps to it.
Together, these services cover most “I need to look put-together without overthinking it” scenarios — which is exactly why regulars keep booking them again.
Transparent Pricing (Before You Sit Down)
Dubai salons can be vague about costs until the service is finished. It’s Beauty avoids that discomfort by publishing clear pricing and offering first-visit discounts that make testing the salon less of a gamble.
Here’s a general snapshot of popular services and their starting prices. First-time rates apply once per client.
| Russian manicure with gel | 230 | 169 |
| Full set of nail extensions (gel) | 385 | 280 |
| Haircut with blow-dry | 350 | 270 |
| Full hair colour (up to 40 cm) | 520 | 400 |
| Brow lamination with shaping | 330 | 240 |
Prices can vary depending on hair length, density, or custom nail designs, so it’s worth flagging anything complex when booking. Still, these figures sit comfortably within Dubai’s mid-to-premium range.
Hair Services That Respect the Climate
Dubai heat, sun exposure, and air conditioning can be brutal on hair. At It’s Beauty, colouring and cutting are approached with those realities in mind. Shades are chosen not only to flatter skin tone but to hold up between visits.
Full colour services are paired with bond-building care to protect the hair structure and maintain shine. Highlights and balayage are finished with toners that neutralise brassiness rather than mask it, resulting in cleaner, longer-lasting colour.
The salon works with professional care brands like Davines, Olaplex, and K18, which shows in how hair feels weeks later. Clients with dry or overprocessed lengths often add a nourishing or protein treatment and notice improved manageability after the first wash.
Balayage, in particular, is handled patiently. Lightening is done in controlled strokes, roots are softened, and the overall effect is natural rather than dramatic. Many clients only need a gloss refresh every couple of months, which saves both time and hair health.
Precision Nails Without the Damage
If you’ve ever had a manicure that looked perfect for three days and tired by day ten, the difference here is in the preparation. Russian manicures require time, training, and focus—and It’s Beauty invests in all three.
Cuticles are cleaned thoroughly but gently, creating a smooth surface for gel or polish. Application is precise, which reduces lifting and keeps regrowth looking tidy. Even after weeks of typing, workouts, and weekend plans, nails tend to hold their shape and shine.
For those who need extra strength, gel or acrylic extensions are available. Hygiene standards are strict: tools are sanitised for each client, disposable files are used, and stations are kept spotless. It’s the kind of attention to detail you only notice when it’s missing elsewhere.
Brows and Lashes That Simplify Your Routine
Brows and lashes at It’s Beauty are treated as structural features. Each service starts with an assessment of face shape, natural growth, and symmetry.
Brow shaping focuses on balance down to millimetres, which makes lamination look intentional rather than exaggerated. When paired with lamination, brows stay lifted and styled for weeks without daily gels or pencils.
Lash lifts are popular for clients who want definition without extensions. The curl holds well even in high heat, making it a low-maintenance option for Dubai life. For those who prefer extensions, styles range from classic to Russian volume, applied with lightweight fibres that don’t strain natural lashes.
Clean isolation and careful application mean lashes stay healthy, even with regular refills.
How Booking Works (And How to Save)
Booking an appointment is straightforward. You select your preferred branch, choose a time slot between 10:00 and 22:00, and confirm your services. First-time clients can receive discounts of up to 50%, depending on the treatment.
A small but important detail: each promotion can only be used once. The salon monitors repeat use, and if irregularities are detected, discounts may be withdrawn. It’s fair, transparent, and easy to avoid by simply booking under your own details.
Locations are spread across key areas:
● Business Bay for workday convenience.
● DIFC for pre-dinner or after-work visits.
● Dubai Marina for weekends and evenings.
● Internet City for tech and media professionals.
● One Abu Dhabi branch for clients outside Dubai.
Many regulars combine services to save time, such as a pedicure during a hair treatment or brow shaping while gel cures.
Why People Describe It as “Therapeutic”
It’s Beauty manages to slow the pace without dragging out appointments. Specialists focus, movements are unhurried, and nothing feels improvised.
There’s relief in knowing your manicure will still look clean in three weeks, your colour won’t turn brassy, and your brows won’t need daily fixing. That quiet confidence is what makes the experience feel restorative.
You leave ready for meetings, dinners, photos, or nothing at all. And when the week gets busy again, the results hold up. That’s when beauty stops feeling like maintenance and starts feeling like care.
Final Thoughts
It’s Beauty Salon isn’t about dramatic transformations or viral trends. It’s about reliable quality, thoughtful technique, and respect for your time. With skilled specialists, consistent results, and sensible pricing—especially for first-time clients—it offers a rare balance in Dubai’s beauty scene.
If you’re looking for a salon where precision matters, hygiene is taken seriously, and appointments feel calm rather than chaotic, It’s Beauty is worth booking. Not because it promises miracles, but because it quietly delivers exactly what you expect—and then keeps delivering it weeks later.
