TAKE IT TO THE WAVES | MONICA MEDELLIN

We enjoy a great docuseries where we get to follow our favorite sports and get behind the action to find out how it all comes together. Prime Video's 4 episode series, Surf Girls Hawai'i follows 5 native Hawaiian females as they take their shot on obtaining a spot in the world tour. We follow Moana Jones Wong, Ewe Wong, Maluhia Kinimaka, Pua DeSoto, and Brianna Cope as we see them navigating their season, training, and interacting with their friends and family.

We caught up with Monica Medellin, Creator and Executive Producer of this docuseries. We wanted to find out more about how she became a fan of this action sport, being a surfer, working in the surf industry, and the importance of storytelling to amplify voices that are underrepresented but have powerful points of view.

ATHLEISURE MAG: We’ve personally been a fan of your work for awhile so it’s exciting to be able to talk with you to know more about you’re your docuseries, and what you’re working on that’s coming up!

MONICA MEDELLIN: Amazing! I’m so excited! I think that this is perfect because every body that knows me makes fun of me because athleisure is all I wear.

Thank you so much for highlighting me. I feel like a unicorn in this space. I just turned 30 and this all happened before then and it seems like the tides are changing and there are very few women that are like me in this position. So I really want to share my story and to hopefully inspire more storytellers in narratives like this.

AM: Absolutely!

Before we get into talking about the docuseries, we want to know more about you. What was the moment that you realized that you wanted to be a filmmaker?

MM: Oh, I mean, I feel like I was destined to be a filmmaker ever since I was a little girl. I couldn’t really identify that that was what I wanted until later in life. I've always been involved in sports as a child. My mom was a single working mom from Mexico and she raised me on her own.

Through that, she found different sports programs and extracurricular activities and that’s where I really fell in love with different sports and it started with more traditional sports like volleyball, basketball, and soccer. Then I moved into gymnastics and then we both discovered surfing while we were walking along the Santa Monica Beach and at that point, I had started skateboarding, surfing, and exploring these non-traditional sports.

I actually used her old camcorder to film myself skating! That’s what I did with my friends on the weekends, so obviously the production value was what it was!

You know, I started documenting sports from a young age and I started documenting myself as a young girl participating in those sports from that time. You know from there, I obviously played sports in high school – I was the team captain of the volleyball team, I would teach at surf camp over the summers and I moved to university and I studied Journalism at the University of Oregon. So, this theme of filming our experiences as women in sports has been something that has been a thread throughout my entire life!

AM: Wow! It also seems that a lot of your films as well as commercial work that you have done has also focused obviously on sports, but also covering underrepresented groups as well. As someone who is Black and has enjoyed sports such as snowboarding where people don’t think of us playing it, I like that you’re showcasing what is being done that people don’t necessarily think of.

MM: Right and I think that that’s something where you want to be niche, but not too niche where you miss out on telling other stories as well. I think that my main thing is highlighting and shining a light on stories that are underrepresented in the mainstream. That is the essence of my work. It doesn’t just need to be sports, it can be in anything. I mean, when I worked at the Los Angeles Times in 2015, I was helping launch a new platform that talks about this emerging American identity with race, immigration, identity, what does it mean to be American, but also never to really see yourself represented in the story in that way. So, I think that that time at the Los Angeles Times and producing documentaries around those topics really did shape the direction of how I approach my storytelling. Like sure, if I’m telling a story about an athlete, that’s in sports, but I want to uncover who the person is behind the athlete, what is the human experience that we can all relate to because ultimately, even when you see Surf Girls Hawai’i, it’s not just about surfing. It’s about coming of age, it’s about sisterhood, it’s about supporting each other through challenging times, and navigating life. So, I think that that is my approach through all of my storytelling that makes it universal whether you are interested in the sport or the topic itself.

AM: Absolutely!

What was the first project that you did that you realized that you wanted to do this as a career?

MM: Hmm, it’s actually funny, because my first film that I created was about a young Latina surfer in the Bay Area. She was part of a program that helped underrepresented youth get into the sport of surfing, get into action sports, and that film actually premiered at the Los Angeles Latino International Film Festival here in LA. That moment of seeing my work and my film, premiered at The Chinese Theatre, in Hollywood was such a monumental moment for me because I could see that this kind of storytelling was valued. I could see the reaction of the audience and I could see the emotion and I could actually feel the energy in the room. So, I feel like the LALIFF selecting my film to premiere at the Chinese Theatre in that way was a really defining moment for me. I knew that I could really make something out of this career and hopefully, tell more stories. At that point, I was still in my early 20’s so it was just the beginning, but I think that that was the moment that I decided to pursue this full time.

AM: We love surfers! This year alone we had the honor of speaking with Carissa Moore as well as Kai Lenny as covers for Athleisure Mag. You also surf – what is it about this sport that you enjoy so much?

MM: I think surfing is such a unique sport because it’s not just a sport. It’s a lifestyle, it’s a culture, it has deep roots around the world, and had I known that this sport is originated by people of color and women of color, I would have felt that I belonged in it sooner. (Editor’s Note: The origin of surfing can be found in various cultures as far back as the Incas in 1590 when a Jesuit missionary José de Acosta published it in Historia Natural y Moral de las Indias. In West Africa’s – Ghana, Ivory Coast, Liberia, and Senegal and Central Africans in Cameroon have had various accounts of this activity in 1640, 1679, 1834, and 1861. In Polynesia in 1769 there is documentation of he’e nalu which translates to wave sliding by Joseph Banks as he was on HMS Endeavour during the first voyage of James Cook while the ship was in Tahiti.) I didn’t know anything about the history of surfing until I met another Latina surfer who shared with me this deep history. After discovering that, I made it my life’s mission to try to tell the world that this is the truth and that this is the history of this.

I think that with surfing, it’s so special for that deeper reason, but also I think that it’s a way of connecting with nature to get outside and get off your phone. You have no way of communicating with anybody when you’re out there. It’s your time to exist and enjoy yourself and I think that it resonates with a lot of people. I think that when I first started surfing in Los Angeles, the lineups looked a lot different than they do today. Today I actually paddle out and I see more women, I see more women of color and I actually see friends every single time that I go. I think that this surf culture has been defined by advertisements, brands, the industry, but we are reclaiming what it means to be a surfer and you’re seeing that happening in your local lineups. You’re seeing that happening through Surf Girls Hawai’i, you’re seeing that happen through different lenses, I think! I think that that is what makes surfing special. It’s just, there’s nothing else like it honestly.

AM: As the creator of Surf Girls Hawai’i, what drew you to telling this story?

MM: Surf Girls Hawai’i is what I have dreamt of ever since I was a little girl. We saw Blue Crush released back in 2002, which was my favorite film, and I really identified with Michelle Rodriguez (Fast and the Furious franchise, Machte franchise, Resident Evil franchise), who was another Latina and I mean, that’s just one part of it. When I was working in the surf industry, I noticed that major mainstream platforms just had more coverage of male surfers. You barley saw women and in advertisements, it’s still really common to see a surfer girl in a bikini and a man on a wave surfing.

AM: Right.

MM: You walk down to any surf shop and that’s still the reality of our time in 2023! Actually, while I was working at the League (World Surf League), I started a personal archive of my favorite surfers who were women, who I thought deserved the spotlight and I pitched an idea that would eventually push the company to promote men and women equally on our social platforms. I think that since then, we have seen a shift. I just really wanted to be able to highlight women that I felt didn’t have a seat at the table. I think that through Surf Girls Hawai’i, they are finally getting the recognition that they deserve. That’s really cool that I helped spearhead that effort and identified this talent early on.

AM: For those that have not seen this docuseries, can you give us the premise of the show, and also, how did you decide to select the 5 Native Hawaiian female surfers that are featured in the docuseries.

MM: Surf Girls Hawai’i follows the next generation of native Hawaiian, female surfers as they compete at an elite level to earn a spot on the world tour of professional surfing. Surf girls is about a sisterhood of native Hawaiian surfers who are on the cusp of becoming pro and this is the most elite level that they have ever competed on and they are competing against each other, but also together in a lot of different ways and they support each other through that. I think that what makes it special is the fact that oftentimes when you see shows that center women, you see maybe cattiness or drama between the women. You see this marketable yet damaging portrayal of female relationships.

I think that what’s different with Surf Girls Hawai’i is, even though they are fierce competitors, and they are competing for one spot, they all support each other through this journey. That’s because they all know that if one of them makes it, everyone makes it because this is more than just winning for their own personal gain, this is about representing native Hawaiian culture at the highest level of surfing. I think that carrying that responsibility, and that legacy, is what makes this highest stakes in a lot of ways. You don’t need that cattiness or drama between the girls. I think that that is the premise, but also what makes it different.

AM: From your perspective as a filmmaker, how do you go about creatively organizing all of this. As you said, they’re all there for that aligned goal, but they are also individual people. How are you weaving that story and kind of planning it in your head especially when it’s only 4 episodes! By the end I was wanting to see more about these women, wondering if there would be another season, would the same surfers be followed – so many questions!

MM: The response to this show has been so overwhelmingly positive and I have been told that it is over performing. It shows that there is a gap and this storytelling was absolutely needed and 4 episodes did the trick! I think that that worked and I think in going back to your question, this cast is so special because on the surface, they are all native Hawaiian pro surfers that share this bond and share their culture together. But what I wanted to really accomplish with this series was to show them as multi-dimensional, multi-faceted women. They’re all different and all have different interests and different mindsets. They’re all different because you have on the one hand, Maluhia who is 26 years old, considered older to be competing and is at the crossroads of deciding on whether she wants to be a professional athlete and fulfill that lifelong childhood dream or pursue her education. She did both. She got her degree from Stanford and she is pursuing her PhD at UH Mānoha – all while competing on the WSL tour. I think that that is super unexpected. That defied expectations and I think that each character defies expectations of what you would think of them on the surface. So that’s just one example of how we approached the storytelling around each woman. How do we paint them as more than an athlete? Because each character is more than an athlete.

AM: What was it like working with Hello Sunshine on this project?

MM: I’ll start with Hello Sunshine. Hello Sunshine was honestly a dream partnership. Like we were aligned in our values before we even made the show together. I think for me as a creator, it was really important that the team working on Surf Girls was women-led and women-run, that is the essence of what makes Surf Girls Hawai’i what it is. I think that Hello Sunshine’s mission of changing the narrative for women aligned with my mission well before the final product. I think that Surf Girls put this native female Hawaiian experience at the forefront and Hello Sunshine invested in that, believed in that, and they saw that from the beginning. I think that that’s brave. This talent, they’re low profile, lesser known names outside of the surf industry, but that didn’t matter to them and I think that they just saw the magic. I also think that the Hello Sunshine team was very collaborative and supportive of hiring women behind the camera and making sure to work with my recommended Hawaiian and Hawaii local creators and crew. I just felt like the set was forward thinking and they understood the importance of picking a team to tell a story and in the best way.

I actually created and directed the original digital series that sold the show, and the vision stayed true throughout the process. I think that that is really hard to do actually. I feel that the women were really portrayed in a positive light and the culture wasn’t sensationalized. That was really really important. That’s my bit on Hello Sunshine!

AM: That’s amazing to hear. What has been your biggest takeaway in doing this docuseries?

MM: Oh my gosh, so much! I mean, creating and executive producing my first TV show, was an experience that I learned a lot from. I think that a big takeaway from the series is that you see the reactions from people that watched this and people are hungry for this kind of storytelling and they’re hungry to see women and women of color in sports. I think it’s interesting because this was technically made for Gen Z young women to identify with. But you see women of all ages responding to this and you see men of all ages intrigued, interested, and inspired by this story. So, I think that this is a story for everyone and that’s the takeaway – this story is important and deserves a spotlight and we were the first to do it and that’s really, really special. We were the first female sports docuseries on Hello Sunshine’s platforms and this was the first female sports documentary on Amazon.

AM: That’s a pretty big first!

MM: That’s big!

AM: That’s awesome!

I’m sure you’re always working on different projects, is there anything coming up that you are able to share that we should keep an eye out for?

MM: Yeah, so 2 things! I just got back from Tahiti for a shoot with the Olympic Channel, so that’s coming up. Then, I have another underreported, but fascinating field that centers women of color and Black women in sport that is not highly covered that I am currently developing. I’m developing projects constantly so we can leave it at those things.

IG @monicamedellin_

PHOTOGRAPHY CREDITS | PG 52 Ryan Gladney | PG 54 Brie Lakin | PG 57 Katie McDonald | PG 58 - 63 Prime Video |

Read the AUG ISSUE #92 of Athleisure Mag and see TAKE IT TO THE WAVES | Monica Medellin in mag.

IN THE SAND WITH LAUREN

The XXIII Olympic Winter Games will take place in PyeongChang China from Feb 9th - 25th, and we're excited to talk with one of the athletes that made an appearance at the Olympic Summer games as a member of Team USA in Rio, Lauren Fendrick, American Beach Volleyball player whose teammate during the games in Brazil was Brooke Sweat in 2016. Since the games, she is currently partnered with April Ross who we interviewed last year prior to her Olympic appearance.

As we have mentioned in previous interviews with Olympic athletes, before and after the games there is a lot of work, tournaments and competitions that take place beyond what we see during the global games. 

We wanted to know more about Lauren  from how she got into the sport, how she trains (whether there is a different focus when she is preparing for her next game), what she is up to in between Olympic appearances, her goals as she prepares for Tokyo to medal, her foundation, her work with teammate April Ross, what tournaments she's apart of and her recent shoot with JOLYN.

In addition to finding out more about this powerhouse, we also wanted to know more about her partnership with JOLYN which makes swimwear that you will find her wearing when she is on the sandy court, as well as what makes this brand one that stands out in its support of athletes and models. We're getting in the sand as well as making a few notes on closet additions we need to make for our next trip.

ATHLEISURE MAG: Tell us how you got into volleyball and what your journey was to make the decision to go pro. 

LAUREN FENDRICK: I played a tiny bit growing up down at moonlight beach (I grew up in Carlsbad) with my friend Molly during the summers, but I honestly didn't even know you could play beach volleyball for a living until I attended my first AVP qualifier in Tempe, AZ in 2003. I was instantly hooked and so determined to do everything I could do make that possibility a reality. The hardest part initially was figuring out how to structure training and finding a way to make money. I worked part-time, trained on the Beach as much as I could, picked the brains of anyone who would let me, watched the top players habits, routines, playing styles and tried to be ready for any opportunity that presented itself within and around the sport. It was a lot of hard work and I made a ton of mistakes along the way, but I fell in love with the sport so I was willing to put in extra work and find ways to get around obstacles. I am also very grateful to have had a number of great mentors, coaches, teammates and competitors to learn from. 

AM: What's your training/workout like when you are preparing for a game and when you're in the off season? 

LF: My workouts and training leading to a match generally taper slightly with volume, but not with intensity. I'll hit my speeds and weights that I normally do, but I'll do fewer reps and sets to fully activate the muscles, while limiting fatigue. In the off-season most of my focus is in the gym on getting stronger, more explosive and balanced. I also like to take time to do other things; cook, read, journal, get out in nature (we went to Yosemite a few weeks back). I'm also coaching the Stanford beach team with the all-star cast of Andrew Fuller (my husband) and Karissa Cook and I've been thinking about signing up for an improv class. 

AM: How was it preparing for the Olympics and are you in prep for the next round of Olympic trials?

LF: Preparing for the Olympics was similar in some ways (like format and teams), but very different in other ways to preparing for other matches and tournaments. In the Olympics, you have much more time to prepare everything (your strength program is at its peak, you can spend more time mentally preparing (meditation/visualization for me), more time to break down video, game plan and strategize and practice those game plans) and there is much more pressure and emphasis on this one event... the entire nation and a lot of the world is following your progress. So the pressure aspect was more than I expected and I didn't even realize I felt pressure until I had some distance after the Olympics to decompress. It's a little surreal with how much attention is paid to just this one tournament, when the actual tournament is so similar to other tournaments. I was so shocked when Matt Lauer knew who we were. Haha. 

Originally, I thought I would be done after Rio, but I feel great, I'm in some of the best shape of my life and I'm still learning and getting better, so the goal is to get back to Tokyo, implement the lessons I learned in Rio (and over the years) and medal. 

AM: We know that you and April Ross were teammates this year! What is the process like for you when you're training with new partners? 

LF: April and I had some great results this season with winning silver at World Champs being the highlight. And considering that we didn't get an off-season together and that she had to take almost 6 weeks off for a broken toe in the middle of the season makes the success even more special. I learn something different from each person I play with. April is such a mentally strong competitor and she knows how to perform even when she's not 100% physically. It's definitely something that I admire about her and look to emulate in my game. 

AM: Where can we see you playing next? 

LF: I just finished my last tournament of 2017 in China and the schedule hasn't officially come out yet, but I believe my next tournament will be in Fort Lauderdale, Florida at the end of February. 

AM: Tell us about your foundation and why you created it and what it does? 

LF: The foundation was created as a way to create mentorships within the beach volleyball community. I'd like to bridge the gap between youth, collegiate, aspiring pros, current pros and former pros. There is so much knowledge and beach volleyball is a community of incredible people and I believe each level has so much knowledge and wisdom and connection to share.  Beach volleyball has some of the greatest people I've ever met. The foundation is on the back burner right now, but I'm working to find ways to expand it's capabilities and reach. 

AM: When you're off season, what is your day to day like?

LF: So, typically I wake up and the first thing I do is check my pulse and oxygen saturation with this cool little device from Masimo. It sounds high tech, but having the data makes my training scheduling so much easier. Then I like to meditate and then I'll head to the gym for my workout for about 3 hours, followed by conditioning, and then I usually have some sort of sports psych, physical therapy, acupuncture, massage, nutrition, journal, or visualization session and then I head to practice with the Stanford beach team. Next up is cooking dinner with my husband and prepping for the following day! I try to cook all my meals in the offseason with an emphasis on organic vegetables and pasture-raised meats or wild fish.

AM: We have stunning images of you in JOLYN Clothing - how did this shoot come about and how long have you been associated with the brand? 

LF: I've been wearing Jolyn since 2013 when Brittany Hochevar and I wore our one pieces in the AVP finals in Huntington. I had a mutual acquaintance with Tanya Gandy, one of the many rad people who work at JOLYN, and I instantly knew that this brand and their products were a perfect fit for me and beach volleyball. It's a suit that can withstand me diving around in the sand, with flattering cuts and styles and cutting edge prints And on top of all that, they use elite athletes as product testers and fit models and their suits are all made in the USA.

The photo shoot was the brain child of Mallyce Miller, the creative director at Jolyn, shot by Sarah Orbanic, hair and makeup by Lauren Urasek, and spirit animal Melissa Matheson. Honestly, they did all the hard work to make me look good and I had a blast doing it. 

AM: What are 3 power foods that you eat to have great energy that we should consider when we're about to work out?

LF: I'm all about eating whole non-processed foods!! 1) I'm currently obsessed with bone broth!! But you have to find one that has top-shelf ingredients like grass-fed beef bones and organic herbs and spices. Kitchen Witch is my go-to brand. I love making an elixir by blending the broth with a bunch of fresh herbs and aromatics. 2) I love incorporating fresh herbs and garlic into my diet (see above). When I'm traveling I'm not able to cook and the first thing I do when I get home is, make a big salad with a homemade dressing that has garlic and fresh herbs blended into it or a pesto to put over zucchini noodles or spaghetti squash. And 3) avocado. I even try to bring a few when I travel. It's a great healthy fat that is natural and has all the phytonutrients that come with that!

AM: With the holidays coming up, having great arms, legs and a firm butt are great in glam outfits - what exercises do you suggest that we do to have a great physique? 

LF: Get strong! There is a huge mistaken notion that building strength will add bulk! Not true! Building strength is not only healthy for your body but also your mind! I love walking through this world as a strong female and I'm proud that people on the street can pick me out as an athlete. I honestly think that the goal should be mental and physical health! I think you look your best and are your most confident self when you are putting health as a to priority and that healthy feeling becomes addictive!

AM: What is JOLYN Clothing and who is the JOLYN girl?

JOLYN: JOLYN is based out of Huntington Beach, California and creates swimwear and activewear for swim and turf, sand or surf! JOLYN  is centered around creating fun and functional products for women who inspire us. At JOLYN we believe that competitive swimwear and activewear should be fun. We make products that will stay put through your hardest practice, longest slip-n-slide, and toughest dig, while looking super cool if we do say so ourselves. The “JOLYN girl” is any girl that is getting out there and going for it. Whether you’re an elite athlete competing for a world title or someone who just enjoys the occasional splish and splash, JOLYN is the suit for you.

AM: Who is the founder of the brand and what is their backgroung?

J: JOLYN was created by a lifeguard and longtime lover of the water. There was an abundance of badass water women and an extreme lack of suits as cool as they were. JOLYN was born to solve this problem and put women in the kind of gear they deserved to be in. The suits we make now reflect the spirit of the rad girls in the water, allowing them to perform at their best and look awesome playing the sports they love.

AM: How important is living an active lifestyle to the brand?

J: At JOLYN we’re always up to something. Our company is made up of ex-college athletes, olympians, and pros. We all love to get out there, tear it up at whatever adventure or sport we’re doing currently, and not have to worry about our swimsuits falling off. Living an active lifestyle is the bread and butter of JOLYN and everything that we represent!

AM: With the holidays coming up, what are three of your favorite pieces that we should keep on our radar as we begin to gift ourselves and others?

J: In support of October being Breast Cancer Awareness month, we are dedicating 25% of sales on all suits sold in the print "Careberry" to the organization Breast Cancer Angels. We also have a brand new line of Activewear launching this fall featuring new styles of leggings, shorts, sports bras and sweatpants in all new prints! A lot of research and development went into this line and we are very excited to launch it to our fans. JOLYN is constantly releasing limited edition prints throughout the year that sell out extremely fast. In order to keep our fans up-to-date, we created a text message based alert system called “Print Patrol” to send out updates when we drop new prints! 

AM: Had you previously worked with Lauren Fendrick prior to the shoot that is within this issue?

J: JOLYN Sponsored Lauren just before she went to the 2016 Rio Olympic games and that relationship has continued through her 2017 season! Being able to sponsor an elite level Olympic athlete has been really exciting for JOLYN as an up and coming brand. As our first official "JoPro," Lauren has embraced us and we couldn't be happier to have her represent JOLYN in beach volleyball globally! 

AM: Are there other ambassadors that are associated with the brand that we should know about?

J: We currently sponsor professional athletes in a variety of different sports including other beach volleyball players like Betsi Flint and Kelley Larsen, wakeboarder Nicola Butler, freestyle kayaker Brooke Hess, stand up paddle athletes like Penelope Strickland and Harriett Brown, wakesurfer Stacia Bank, and a handful of other rad water women! Our greatest Ambassadors and JoPro's call themselves leaders, professional athletes, travelers, coaches, teammates and Olympians. All lead active, awe-inspiring lifestyles and have their own unique talents, but have one a common love for the water and inspiring others.

For more information about JOYLN and those that they sponsor that you'll want to see in their next competition, check out their site. Check out more about where you can see Lauren Fendrick as well as addition Team USA Olympians for the upcoming winter (2018) and summer (2020) games here.

Read more from the Oct Issue and see In The Sand with Lauren in mag.