We're always on the hunt for the next best item to add to our vanity and Laura Geller when it comes to highlighters, is always in our rotation. Recently, we just saw the launch for Alannized and we wanted to know more about the product and where this collaboration came from. Martine Williamson, President & GM, Laura Geller New York shares, "It started when we noticed that Alannized was featuring our Gilded Honey Illuminator often on his social media channels. He really grabbed our attention with the looks he created, particularly his mesmerizing highlighter application - which meshed seamlessly with Laura's background. Sharing a love for highlighting is where this kit came to life. The relationship took off from there and we've been collaborating on projects both small and large ever since."
For those who may not be familiar with Alan from Alannized, he always shares the importance of beauty is a one size fits all across his social media. His followers know that not only does he love his highlight and lipgloss, so the collaboration that was created with the brand was one that was natural. "I was super involved in my collaboration with Laura Geller New York. From product selection to packaging! It's been an amazing experience to see such an amazing brand believe in my vision and to trust me with carrying out such an amazing collaboration. I wouldn't trade this experience for the world!" This beauty influencer has been dedicated to showcasing how beauty has become a part of his everyday life and believes that being Alannized means, "being able to express myself creatively through makeup, and being able to do what makes ME happy."
Check out the Jan Issue of Athleisure Mag
