Blink Fitness was created in 2008 to reinvent, disrupt and completely change the value gym category. Since then, everything Blink has done has been to rethink and improve upon that experience, with a huge focus on leveraging technology innovations to achieve its goals. Blink’s CEO, Todd Magazine, previously worked for companies such as Pfizer, Gatorade, Quaker Foods, and Proctor & Gamble. Striving to bring every member world-class customer service, attention to detail, and a high-end design sensibility, he’s hired top-of-the-line leaders, from Operations and Technology to Marketing. His leadership team comes from incredibly diverse backgrounds outside of the fitness category to ensure Blink is thinking differently.
This gym launched in 2011 with three locations: Blink Noho (NYC), Blink Paramus (NJ), and Blink Yonkers (NY). Today, you can find us across the country in New York, New Jersey, Philadelphia, Boston, California, Chicago, Detroit, Dallas and many more to come in 2019!
Blink brings something special to every member the moment they hit the gym—it’s our Feel Good Experience™. We believe that exercise isn’t just about looking good, it’s also about feeling good, so we’ve designed our gyms with Mood Above Muscle™ in mind. From our brightly lit and colorful open spaces to our friendly staff—called Mood Lifters—we believe that if we create a space that makes our members feel comfortable and motivated they will keep coming back. And did we mention how pristine we keep our gyms and equipment? That’s because of our every body cleans philosophy. You’ll also find 80+ pieces of cardio equipment, 50+ pieces of strength equipment, 40 pairs of dumbbells up to 90 lbs, Olympic benches, powerracks, squat racks, and multi-use stretch areas in Blink. Plus, there’sva functional area for HIIT and bodyweight circuit training, battle ropes, kettlebells, medicine balls, Bosu® balls, stability balls, foam rollers, resistance bands, Plyo boxes, TRX—and one-on-one personal training! Now that’s uplifting...
Every member gets a free 30-minute start-up session, then after that, they can choose one of our two amazing Personal Training Programs, which starts as low as $30 a session! You and your trainer can break sessions into 30 minutes or do the full 60 minutes, it’s up to you! Our Mood Lifters are known for working hard with our members, creating personalized plans that help them meet their individual fitness goals.
Our showers are stocked with a nourishing 3-in-1 shampoo/conditioner/body wash you’ll love. Blink also offers unlimited towels to members for only $10 a month, and have special Vengo vending machines, just in case our members forget something important! We’ve made it personal! Blink Fitness just launched the first-of-its-kind Personalized Mobile Companion. This revolutionary technology was designed to change the one-size-fits all gym landscape for good. It enables Blink members to receive a daily, person- alized content feed tailored to their specific goals that will enable them to exercise better, eat better, recharge better—and live better. Plus, with our premium experience at a value price—we’ve completely redefined what it means to be a gym.
Blink is always expanding and thinking with a tech-forward mind. Our new Personalized Mobile Companion is the first on a roadmap of initiatives that were born out of a proprietary, two-year research & development undertaking that included more than 3,000 gym and non-gym goers across the U.S. The study revealed that there is no one reliable source for people to turn to for help. Most use search engines, but are frequently confused and overwhelmed by the amount of information they receive. For example, a search for healthy recipes will deliver a whopping 2.4 billion results and a query into the stretching will get you 1.6 billion articles to sort through. Our Personalized Mobile Companion simplifies the quest by custom-building member profiles that align with their healthy living goals, interests and preferences, and provide personalized content, based on that member’s profile. Stay tuned, there’s more to come for Every Body!
