ESCAPE TO FITNESS PARADISE; IN THE ART OF YOU LUXURY RETREAT WITH TERRI WALSH

by Joseph Pastrana

The cooler, winter months, hectic with festive and indulgent holiday parties and dinners, make itparticularlyeasytogainweight.  Youcanavoidthisalltoocommonlikelihood,  getintothe best shape of your life, and enjoy a week-long getaway to a tropical paradise at the same time. TheArtofYou –  createdbyacclaimedNewYorkcelebrityfitnesstrainerTerriWalsh – is luxuryfitnessretreatinsun-drenchedCostaRica.  Customdesignedtosuitindividualneeds, Terri takes you on an eight day and seven night journey that explores your strengths, challenges your stamina and ultimately leaves you feeling and looking amazing.

"Idesignedthisretreatasatotalexperiencethatbringstogetherthebestcircumstancesfor achievingincredibleresults," saysTerri. Havingtrainedsomanydifferentpeople through the years, I know how important it is to engage, not just your body but your mind and soul as well. First, removing   you   from   your   natural   environment   and   surrounding   you   with   nature’s breathtakingbeautygivesyouasenseofrenewedpurpose,  tohelpfocusyouremotionsand intent. My assessment of your physical state then allows me to create a program suited to your needs.

Theretreatincludesyourstayandhealthymeals(fresh,  locally-grownfood,  alsocarefully plannedbyTerriwithdueaccommodationofspecificdietaryrequirementsandpreferences - includingglutenfree,  dairyfree,  vegetarian,  veganandpaleo baseddiets),  overallfitness assessment,  dailymeasurementswithimagestovisuallytrackprogress,  customworkout and strength training prescription based on a prior Facetime or Skype consultation with Terri.  

As a base of determining precisely what you need, Terri provides three fundamental categories fromwhichtochoose: Detox&  Push isintensiveandgoal-specificforbrides-to-beorthose with upcoming photo shoots or events in mind; Reset & Renew is for rebooting healthy habits and overall rejuvenation; and Jump Start & Focus is geared toward serious fitness and weightloss.  YourneedswilldeterminehowTerriwilldesignsan appropriateregimen,  usinghervery own ART (Active Resistance Training)® Method  –  a definitive fitness practice that engages the body’s four active resistance points.

TheArtofYouLuxuryFitnessRetreatstartsat$15,000.00 forindividualsto$20,000fora couple(there’sonlyonevilla)  Sunday to Sunday(orcustomdaterangeavailableatadditionalcost)  and requiresbooking30-daysinadvancetoproperlyplaneverything.  TheflightintoJuanSanta MariaInternationalairport   inAlajuela,  CostaRicaisnotincuded, butafterarrival,  the connectingdomesticflighttotheretreatiscoveredandwill bearrangedbyTerri.  Fromthe momentyouarriveataprivatevillainManuelAntonio,  youwillbesweptawayto a meticulouslycraftedblendofstrengthtrainingandconditioningwork- outsamidstabeach,  waterfallor jungle setting,  alternated with endurance adventure hikes, activities, and massage treatments to support energy levels and recovery. After a transformative week, you may never want to leave.

See more from the Oct Issue

LIGHTBULB MOMENT: A CONVERSATION WITH STACY LYON

We truly enjoyed chatting with the founder of Healthy HooHoo, Stacy Lyon who is a 20 year ski veteran turned, feminine care brand. As we chatted about parabens, women's bodies, fitness and her gypsy soul - time and time again she continued to echo her sentiment of "you can't pick your lightbulb moment."

ATHLEISURE MAG: Why did you create Healthy HooHoo?

STACY LYON: I always say, it was the perfect storm. One of the main reasons I started a few years ago when my roommate from college called me up and said she had breast cancer. It was one of those conversations where your inner eagle comes out. I had never had a friend who had cancer and so you start asking all of these questions.  You want to know, what did she do that I don't want to do that causes cancer?

So I asked her, "now that you know that you have cancer, what are you doing to change your diet - what are the doctor's saying?" She explained that the doctors found a paraben in her breast tissue biopsy. I had never heard of that word "paraben" before and I felt that I was pretty aware - but it caught me off guard. She explained that it is a preservative that is found in a lot of our products and that they found this toxin in her breast cancer tissue. It lives in fatty tissue like in our breasts and reproductive areas where women carry all these fats.

She joked that she had changed all of her products, except for her feminine wash. I thought, "who still uses that?" That was early in the week and by the middle of the week my triathalete buddy was training with me for the Danskin Triathalon and she complained that she had issues down there and what I had done. I explained that you should let it be and not douche.  But it made me research this. Then that Fri, my gynecologist said she was getting out of the practice and that a lot of peoplewere getting vaginities and vagitosis. She said that 10 - 20 years ago she didn't see this because women now have a high sugar diet, we're over cleansing and we wear tight synthetic fabrics. At the time, she was referring to the tight polyester thong. As the pelvis moves, the thong moves from back to front as you walk and it relocates microscopic bacteria.

I'm here in Bend, Oregon, home of the most fit human beings - and I will be heading to the gym and am already in my active clothes. Everyone runs around with kinseology tape because we're home to some of the best runners and it's all about active leisure. I walk a fine line, because I wear all of this stuff but then I have to also tout the fact that I am here for one thing only - vulva and vaginal health.

AM: We love wearing the gear when we're running errands or hitting our studio fitness centers. Various workouts put you in more contact with bikes and other apparatuses.

SL: You hit it right on the head. I found this because I had a light bulb moment after this strange week of hearing from women. My background comes from spending 20 years in the ski industry. I came up with the idea 7 years ago and we launched 4 years ago. All my ski industry buddies now joke that I used to talk verticals and now I talk vagina! I always joke that I wished it had been something in the wine industry but you can't pick your lightbulb moments.

Parabens actually do their job as they keep bacteria from growing in our products. Many times, the bacteria is worse then the parabens. My semi-business partner who is a retired gynecologist, she figures out that the parabens' fragrance is the worst chemical of them all. We run into problems when we layer this stuff on everyday. So think about your makeup, skincare, hair products etc - it's not just one product that we're using but the culmination of the mass use.

I had never used any wipes before. Years ago,  I did a long backpacking trip in Nepal which meant being out there for weeks without showering. So I thought I would use a feinine wipe and I literally used one and immediately got a rash! I threw them out.

So the wipes were created as I love to travel and have a gypsy soul and needed something for those times. The other products are for the shower obviously. What I like to say is that my gynecologist and partner says that we should all be washing with water, but the vulva has a lot of sweat glands and creates a lot of heat. When you are sweaty, you need to remove the sweat as that is where the bacteria grows.

So if you are working out, you have to do a little more then just water and this is the healthiest option out there.

AM: What is pH and what is the best range?

SL: pH is the alkalenity of the vagina. The big thing here is, I spend much of my day educating people on the difference between the vagina and the vulva.
 
The vagina is all the inside bits. It's a self cleaning oven, we leave it alone and don't need to touch it. It's really similar to the inside of the nose (we wash our faces but not the inside of our noses). You wash your vulva. So it's the vagina's pH that is the whole key to keeping everything happy. If you can keep the pH of the vagina in a certain range - it keeps it at its age appropriate acidic environment.

I say age appropriatebecause it changes. We're very alkaline as little girls and then when our periods start, we drop to a very acid state sometimes as low as 4.2/4.3. That acidity goes up and down everyday based on our thyroids, hormones, stress levels, what we have eaten etc. The pH can change without our massive intervention by messing it up with soap and other things like that. Periods really can kick off the alkaline and some people receive yeast infections at that time because during menses the pH can rise. As she goes into menopause, the acidity starts to climb and she will go from the low 3s to the low 5s. 7 is right down the middle (it goes from 0 - 14). So if you think about it this way, the vagina's acid environment is there as a protective barrier. The bacteria can't multiply in this environment so it is brilliant by design. It's there because the neanderthal gal was getting bread and she was protected by her acid environment. The key is to keep it as acidic as possible and it is affected by dozens of things. We can control it by our diet, exercise, what we wear and how we cleanse ourselves.

AM: Will there be additional products?

SL: These products are the core and I have 3 products that are in development now in the hands of the coolest gal who really loves to work out! She's a Yale graduate and natural product chemist and she is the one that comes up with the formulas. She tests them and then we test them on friends and then perform stability tests, pH tests, paraben tests - and third party laboratory tests. These care products will be out late Spring '17. They are there to help women who have a few more issues. They are not FDA - they're really gentle and mild.

AM: Where is Happy HooHoo sold?

SL: Right now we're expanding within Whole Foods as we're in 5 regions currently. We're not in the NYC region just yet, but from Connecticut all the way to Maine. We have been expanding in the natural world. I love my products being sold in natural homeopathic clinics as it seems to be doing really well there. Since we're there, the doctors will say, we know you're using something more then just water and you can't talk many patients into just using water.

We're weeks away from launching our brand new Shopify website. So we've always been wholesale, pharmacy, etc but this is one of those products that women want to buy from the comfort of their home. We know that we do well on Amazon so we were like, ok if we're doing this well, we need to sell direct.

Anna Kaiser just called me up as she has our bottles in her gym shower. We did a trunk show with her last fall so we included the single wipes within her AKT in Motion Road Show swag bag. She's a big fan and she has that great A list clientele.

AM: Do you guys work with any charities?

SL: I don't have a direct charity but we do a lot of philanthropy. We work with #HappyPeriod, they do menstrual kitsfor homeless teens and women. We donated 20,000 wipes to Togo Africa for their Clitoral Mutalation Clinic. We work with a lot of homeless shelters!

See more from the Oct Issue

ATHLEISURE LIST: PHYSIQUE 57; NYC, HAMPTONS, BEVERLY HILLS, DUBAI + BANGKOK

Physique 57 is a boutique fitness studio that offers group fitness classes with its signature barre method. The first studio opened on East 57th Street in Manhattan with a signature class of 57 minutes, so it seemed like a perfect name.
 
Jennifer Vaughan Maanavi and Tanya Becker are the co-founders of Physique 57.  Jennifer came from a background on Wall Street and Tanya has always been a dancer and fitness instructor.  Physique 57 was born when Jennifer’s favorite studio, The Lotte Berk Method, announced it was closing its doors. Jennifer recruited Tanya, a beloved and leading Lotte Berk instructor and the two joined forces in an effort to reinvent the fitness industry.

Currently, Physique 57 has 8 locations – 4 in New York City, 1 in the Hamptons, 1 in Beverly Hills, and 2 internationally (Bangkok and Dubai).  It plans to continue expanding to various cities internationally.  In the meantime, anyone can access anytime and anywhere via our VOD platform.

All of the NYC studios have separate locker rooms for men and women with showers, towels, shower caps, hair dryers, brushes and all the essential (and not so essential) toiletries one would need to get ready for the day (specifically shampoo, conditioner, body wash, lotion, deodorant, dry shampoo, hairspray, cotton swabs, etc).

Most Physique 57 locations have retail; they sell both branded merchandise as well as fitness and athleisure brands such as MICHI, Alo, and Spiritual Gangster.

All of the workouts are based on the essential principles of Physique 57: using your own bodyweight as resistance to target all the muscles in your body to the point of fatigue then stretch them for relief. The effective process, called Interval Overload, includes muscle-defining arm exercises, intense thigh and seat sequences, waist-chiseling ab moves, and fluid stretches. Each class blends the most effective elements of cardio, strength training, and stretching to sculpt your body and burn fat. Plus, workouts target all areas of the body, from head to toe, and all the small and large muscle groups in between, to get every inch cinched in just 57 minutes. No two classes are ever alike so you’ll never reach that dreaded fitness plateau. Expert and inspiring instructors make sure your form is correct so you're sure to get in the most effective, safe and challenging workout.
 
Special holiday classes and workshops are offered around the holidays. Some of these include a “Sizzle and Soothe” workshop around Thanksgiving and a “Barre Crawl” around St. Patrick’s Day. Plus special Black Friday promotions in both our studio and on VOD are offered to give our clients some extra motivation to stay committed during the festivities.

See more from the Oct Issue.

ATHLEISURE LIST: EAST END; SOUTHAMPTON + NYC

East End Row is a boutique rowing studio founded in Southampton NY.  The Hamptons is a region of Long Island that is colloquially referred to as “The East End,”  known for it’s world class beaches a perfect spot to conceive a fitness class based on a water rower.
 
East End Row was founded by husband and wife team, Liza and Alan Benson. Liza has been a boutique fitness addict since the late 90s. Liza introduced her husband, Alan, to her obsession and they both found rowing to be the most effective total body workout that treated their joints kindly!

Alan and Liza are joined by master instructor Jess Lynn who designed the unique program that focuses on rowing choreographed to music in “waves.”

Southampton’s premier rowing studio, is opening its first NYC location on Manhattan’s Upper East Sidein mid-October. East End Row launched on to the Southampton fitness scene in May of 2016 and quickly became one of the “hottest workouts in the Hamptons” according to the NY Observer and the “It” workout according to Beaches Magazine.

The first Manhattan outpost will be docked on East 74th Street between Lexington and Third Avenues, just three blocks from the 6 train, making it a convenient fitness destination for more than just Upper East Side dwellers.

East End Row’s classes are conducted on The GX Water Rower, a high-end rowing machine outfitted with a water-filled flywheel.

The new studio will maintain the same high standards and amenities to which East End Row’s Southampton clientele has grown accustomed to including complimentary bottled water and fresh towels in a beautifully executed boutique studio setting. Their own high end apparel is also sold.

The East End Row method consists of an instructor led class on low-impact water rowers, incorporating weight-based strength training. This unique format choreographs traditional rowing pyramids to hit music – these “waves,” as they are known at East End Row, promise a heart pumping work-out.

See more from the Oct Issue.

WORK IT

Our fall style shoot took place at Aalto57 located on the UES. We had to find out what sets these units a part from others.

ATHLEISURE MAG: What is the meaning behind Aalto57? 

AALTO57: The boutique rental building’s name—Manhattan’s prestigious 57th Street—its elegant design. Inspired by Alvar Aalto’s iconic vase, the tower’s sculptural architecture reflects classic concepts of design both inside and out. The curved silhouette is made from Italian glass and gives the 65-story tower a sculptural silhouette from every vantage point, and of course its location

AM: Tell us about the model unit's interiors

A57: (The 2-bed, 2-bath C line model unit) The unit was decorated by Eduardo Rodriguez, the principal of DSGNR, LLC. A Venezuelan native, Eduardo is a former Fashion Designer turned Interior Designer who has designed for television shows and commercials. His modern design style is minimalist with clean lines, bringing in color through furniture, accessories, paint and fabrics to reflect the owner's lifestyle and individuality.

AM: Tell us about the open floor plans in your units? 

A57: The 169 studio, one-, two- and three-bedroom residences redefine luxury rentals with quality, condo-like finishes and high-end appliances. The spacious, open floorplans are complimented by 9-foot ceilings and curved-glass walls designed to flood the residences with natural sunlight. Residences on the ninth floor have private terraces, while a selection of additional units offer private balconies.

AM: Who are the creators/development team behind this property and when did it open? 

A57: World Wide Group and Rose Associates are the renowned New York real estate developers behind the Skidmore, Owings & Merrill  (SOM)-designed glass tower which opened its doors in August 2016.

AM: What amenities are offered? 

A57: Aalto57 sets itself apart from other rentals, and even many condos, due to the second-to-none elite services are offered at the building. It is one of the few rental buildings that will grant residents with exclusive access to the premier concierge and lifestyle management company Luxury Attaché. Residents will have their own onsite Attaché charged with providing them with customized and unprecedented experiences, such as move-in/out coordination, travel, event planning and gifting, and access to trusted child and pet care services. Additional building amenities include exclusive access to a landscaped terrace designed by Mathews Nielson Landscape Architects with a fire pit on the seventh floor, as well as a fitness center, resident’s lounge, business center and conference room, field house with a basketball court, kids playroom, Bosch washer dryers in every apartment, access to Spot 57 for pet care, bike room with a DIY tune-up station, onsite residential manager and a 24-hour doorman. 

AM: What is behind the design of the lobby? 

A57: An atmosphere of calm, comfort and style envelopes you from the moment you step into the SOM-designed lobby. One of the many stand-out elements in the lobby is a wall that is comprised of five glass panes with a banding of mirrors and frosted glass, which creates an abstract moment. The lobby also features a skylight that offers views straight up to the top of the building. 

AM: What are elements of note in the neighborhood that residents will enjoy from a culinary as well as a fitness perspective? 

A57: Aalto57 is located in Manhattan’s most elite Midtown neighborhood: Sutton Place. The area is a true dining mecca with opulent offerings such as Mr Chow, Betony and Le Cirque. The building is within walking distance to Central Park and the East River, popular fitness options such as Soul Cycle (located directly across the street) and Equinox, worldclass shopping destinations including Barneys New York and Bloomingdale's, and famous cultural institutions like MoMA and The Met. Residents can also enjoy the convenience of having a Whole Foods right next door!

ATHLEISURE LIST: ELEMENT FITNESS

Elements Fitness is a fitness, wellness and life style brand featuring boutique fitness studio locations, corporate and hospitality fitness activations, and on location small group and private training. The brand features a signature class series centered around functional training, barre, dance and hiit training that serves as the foundation for all of the fitness and wellness classes. While pulling together identity and messaging for the brand Andrea Hunsberger was looking for a name that would incorporate all aspects of a healthy, well balanced, rich lifestyle. In addition, the name Elements was also fitting because the idea behind each of the modalities that she teaches pull together all different parts of her training and career. She identifies as a Dancer, a Trainer, a Fit Fashion Lover, and Lifestyle guru, and the term Elements seemed fitting to represent the work that is done with her clients and the message of the brand. From theirBarre, Dance Fusion, HIIT, SUP, and SUP BARRE signature class series to their wellness boutique featuring Barre & SUP inspired Athletic and Athleisure wear, Elements is specific enough to deliver the brand message, and broad enough to cover our diversity.

Elements operates in The Hamptons, Manhattan, and South Florida, featuring our Flagship studio in East Hampton, In home private training & corporate wellness activations in Manhattan, and Pop up locations in Miami.

As the Founder, director, and head trainer at Elements, Andrea started the brand from inception in 2010, as a small private training and fitness consulting group and have grown into a large fitness wellness and life style brand. Having been in the industry for over 15 years she had a very specific vision of what she wanted and where she wanted it to go. She is a professional dancer, trainer, and has taught fitness and dance classes for high profile studios throughout Manhattan prior to starting Elements. She began teaching a survival job in between broadway gigs and then changed to her focus because of Andrea's passion and drive to create a successful meaning full brand and company.
 
Elements Fitness is currently located in East Hampton, and has private training and corporate wellness in Manhattan. Keep an eye out for Elements flagship in Manhattan in the near future, as well as pop up locations in Miami, London, and beyond.  

Elements Features is a three story facility featuring a large group fitness studio, lower level private training room and lounge, and a curated retail & wellness boutique. The studios feature Elements' signature wall mounted custom ballet barre system, sprung dance floor system, high ceilings and beautiful natural light. The retail boutique features a curated collection of luxury lifestyle, active and athleisure wear, an artisan tea collection and organic fragrances.

The elements lifestyle boutique features a curated collection of top brands such as Vimmia, Vie Active Wear, Prism Sport, Sondra Roberts handbags, Koral, Gracied by Grit and more.

Elements Fitness has a custom branded fitness tee that is powered by Phat Buddha, and features other emerging brands for trunk shows and events!

Elements Fitness offers Barre, Dance Fusion, HIIT, and SUP classes and feature a holiday inspired pre and post turkey burn! A HIGH INTENSITY fusion of strengthening and toning exercises perfect to pre burn or post burn before and after all of this delicious holiday meals.

ATHLEISURE LIST: SIN WORKOUTS

SIN, standing for Strength In Numbers, is an industry leading Fitness Concierge service that launched in 2012 in Manhattan Today SIN Workouts is servicing clients in major US cities and abroad assisting in client training scheduling, program design and bookings at boutique fitness studios.
 
Founded by Vanessa Martin, CEO. Vanessa got her start in the NYC fitness scene after graduating from The University of Tampa and moving to New York to begin her career with a Residential Design and Management Firm. During her time as an acting Director for this company, Martin took it upon herself to introduce the concept of the boutique fitness industry that was on the rise to these projects in the residential space. Vanessa began to take multiple classes a day at leading studios and soon understood the phenomenon of boutique fitness. She recognized niche opportunity in this industry on the customer service front and organically grew SIN Workouts to what it is today.

Currently, SIN Workouts does not have a physical location in which clients are trained. SIN partners with existing studios and training facilities to send their members to. These services take place in New York City, The Hamptons, Miami, Boston, Chicago, LA and oversees.
 
SIN Workouts sends clients to an areas most elite fitness studios. At these locations clients have juice bar options for pre and post recovery shakes, name brand toiletries and exceptional upkeep of the clubs. They also have an apparel line. The beauty behind what is offered through their Fitness Concierge services is that each individuals program is customized specifically for them. Since SIN partners with many studios and training facilities, we are able to schedule clients with an incredibly diverse fitness program ranging from Bootcamps, Indoor Cycling, HIIT training, Yoga, etc! As a company, they also host special event classes and workouts throughout the year, known as signature SIN CRAWL that takes place on the West Side Highway Pier in the Fall.

ATHLEISURE BEAUTY

MAI COUTURE

SWEAT COSMETICS

MILK MAKEUP

| MAI COUTURE Blush Papier | SWEAT COSMETICS Skin Balancing Cleansing Wipes | MILK MAKEUP Eye Marker |

See more from the Sept Issue

ATHLEISURE HOUSE NYFW SS/17

Earlier this month, Athleisure Mag presented its first event during NYFW with ATHLEISURE HOUSE, a fitness, fashion and branded showcase event. We showcased: HOM, a mens underwear and activewear line (this show was paired shoes by Sand by Saya as well as Pikolinos), Maaji Swimwear, a vibrant swim line (paired with feather accessories by SoundChick Accessories, gold jewelry from Kemi Designs, shoes by Sand and Saya as well as Yosi Samra), and pool floats by Big Mouth Inc),  and Noli Yoga, a NYC based activewear line (with accessories from Misfit, Apple Watch, Yosi Samra, and Sand by Saya)  which took place in a private luxury residential property, 535 W 43rd St, in Hell's Kitchen.

Our event was supported by a number of partners including: TRULY Spiked Sparkling Water, JUST WATER, Maple Water, Bai, Truth Bars, Macro Bars and Organic Gemini. Guests enjoyed a lifestyle curated bag filled with Nature Republic, Trilogy, Victorinox Swiss Army, The Green Blender - placed in a Quilted Koala market tote.

For the backstage, a number of our food and beverage sponsors were enjoyed by our models and creative team members. Our Official Makeup Sponsor was Eve Pearl which created 3 great looks to showcase the lifestyle of each of the lines that were presented.

To the right, you can find out more about our teams and brands featured within this immersive event during fashion's biggest week.

ATHLEISURE HOUSE CREDITS

| MENSWEAR SHOW Hom | FOOTWEAR Pikolinos, Sand by Saya | ACCESSORIES Sand by Saya |

| SWIM SHOW Maaji Swimwear | FOOTWEAR Yosi Samra, Sand by Saya | GOLD ACCESSORIES Kemi Designs| FEATHER ACCESSORIES SoundChick Accessories | WEARABLE ACCESSORIES Misfit |

| YOGA SHOW Noli Yoga | FOOTWEAR Yosi Samra + Sand by Saya | ACCESSORIES SoundChick Accessories, Quilted Koala | WEARABLE ACCESSORIES Apple Watch, Misfit |

| MAKEUP LEAD Nydia Figueroa | MAKEUP KEY ASSISTANT Kat Osorio | MUA TEAM Angelica Alberti, Agnes Barnet, Sasha Dalger, Lorena Ferreira, Auralis Flores, Jordan Norberto, Hadar Sagi, Aleck Zajac | HAIRSTYLE LEAD Brooke Bogle | HAIRSTYLE TEAM Saidy Cepeda-Criado, Lea DeLoy, Diva LaSha |

| ATHLEISURE HOUSE ASSISTANT Christina Sanchez |

| PHOTOGRAPHY + VIDEOGRAPHY Paul Farkas |

| MODELS | MSA Callie G, Deandra, Johanna, Julie D, Taylor, Becky B, Jordan | COUTURE MODELS Jessy L, Lauren A | TRUE MODEL Nicholas, Oheni Morris, Christian, Lance| Vicky, Margo, Fazon Gray |

See more from the Sept Issue.

CALIFORNIA STRONG

Earlier this year, we interviewed one half of Team USA'S women's volleyball team member, Kerri Walsh-Jennings. In this month's issue we sat down with Cali girl, April Ross (this duo took Bronze home) to talk about the importance of safe sun, especially as it pertains to eye health and her partnership with Xperio UV, training for Rio, dancing with Kerri, what she's up to off the court and the beauty of being strong and how important that is for women!

ATHLEISURE MAG: What is Xperio UV eyewear?

XPERIO UV: Xperio UV is a polarized lens brand that you can get it in your prescription or you can get it in non-prescription. We have a lot of cool colors that you can choose in either solid, gradient or mirror.

The lenses can go in any frames. We have mirror, plum with a silver mirror on top - there are a lot of combinations on top. There are so many colors that allow you to rock your look.

AM: How long has the brand been around?

X UV: The brand is new, but the company itself has been around for over 100 years and is headquartered in France. In terms of this brand, the good thing is that they are polarized lenses, but on top of that they have maximum UV protection as it is on the front and on the back of the lens. A lot of times, you don't think of the fact that the back of the lens has rays coming from the opposite direction which bounces into your eyes. They are also scratch resistant, which we put our sunglasses in our bags without the cases. They are also very easy to clean as well.

AM: So April, you wear the lenses.

APRIL ROSS: Yes, I wear them for protection as she said. Because of the polarization as it makes whatever I am seeing - super clear - especially when I am playing volleyball.

AM: How vital is sun protection for you especially when you're on the court?

AR: The first 2 years that I played, it wasn't really something that I thought about that much! I didn't wear a hat a lot of times I didn't wear sunglasses, and I feel that I kind of paid the price for that I played in some really hot places. Ever since then, I definitely upped my suncare game. I think that I have improved the quality of sunscreen I use and I make sure that I always have zinc oxide (editors note: this is identified as a physical sunscreen that is made of natural elements found on the earth, and are said to “block” or “scatter” UV rays so they don't penetrate the skin in the first place. Zinc Oxide has more broad-spectrum protection and lacks hormone-disrupting effects on my skin). I always wear glasses with UV protected lenses 100% and I always wear a visor all the time. Even when I'm not playing, I'm always wearing sunglasses and a hat - even when I am driving. Sun gets in through the windshield and can damage your skin as the UV rays come in since you are in the sun driving. I feel like I have it down now!

AM: What's the difference between the shades you were for volleyball and the ones that you wear off the court?

AR: The ones on the court are very performance oriented. I sweat a lot so I have to have rubber on the frames so that they don't fall off of my face - it's my number 1 thing besides the lenses being polarized. I think it makes the image so much clearer. Off the court, I'm a huge sunglass fan - it's a huge part of my personality. You can use it to show who you are. I like to do something different and I never buy the same pair!

AM: How many sunglasses do you own - we have a feeling it is going to be a big number!

AR: I don't know the actual number. The sad thing is I go through them quickly. I horde them and then I leave them places. So I'm always needing new pairs of sunglasses and it's a really bad habit of mine. I love them so much - so I find a pair, I buy them and then I lose them!

AM: What are your must haves to wear on the court and then what do you wear when you're going out to brunch with friends?

PHOTO COURTESY WANG/HAOFEI/XINHUA/ALAMY LIVE NEWS

AR: Must haves on the court - I always compete in my Mizuno bikini and then sunglasses, and a hat. I really love the suit we wore at the Olympics with the high cut as I am a huge fan of the high cut bikinis - I like the way it looks and it's full coverage so you don't have to worry about it. Purple is my favorite bikini color to wear. I feel like it is feminine and powerful at the same time. I call it my power color as I love purple. Off the court for brunch and stuff, I'm super casual. I like to be feminine as I feel that as an athlete I'm so aggro all the time. I'm always in performance gear so I like to have frills and lace and flowy stuff. I'm almost always in jean shorts, but I'll have a flowy flower top and sandals.

AM: How did you prepare for Rio and how was it having a different partner as well?

AR: Preparing for Rio was one of the most intense experiences in life. My team with Kerri was all encompassing. We trained really, really hard as our coach Mario Sicoli had a very clear progression for us, and we stepped to that and we trusted him 100%. So everyday at practice was really tough. We had a sports psychologist that we worked with, which I hadn't done before. That was big! We added in a lot of meditation and visualization and had a ton of help with physical therapy. I felt the best that I have ever felt this year because of all of that support. But it was a 24/7 job that you never stopped thinking of it. When we got together 3.5 years ago, it wasn't like that - it was more like, let's see how this goes.

AM: That's what Kerri told us ...

AR: Yeah, we just said, let's just get on the court and do the best that we can and slowly it became more and more detailed. By the end, it was all-day every day on how we could perform the best that we could in Rio.

AM: All of that effort paid off as you guys looked so in sync watching you in Rio!

AR: We felt so in-sync. We felt it, it was crazy! From the first time, that we got on the court, I thought that we played well and had rhythm so the amount that we grew from that point astonished me. By the time we got to Rio, we were in each other's heads and we could flow together - we call it "dancing" and we danced together really well there. Then right after Rio ,we played together in the Long Beach World Series Beach Volleyball.

AM: We saw that and had no idea that your season continued on after the games!

AR: I was like, what are we doing still playing volleyball - but it was so mindless at that point and we just played together so well that we just breezed through that tournament. But yeah, it's super sad to me that it's over as our last tournament ended last weekend and we've played so well and worked so hard to get to this point, like I just want to keep playing. I'm bummed that it's over, but I'm really proud of the point we got to and how we played in Rio.

AM: Now will you guys continue on as partners when the season starts again?

AR: I am gong to try to start a family with my husband. As an Olympic athlete you have to base it on the quad and so if I can have a baby as early as possible in the quad that works the best, I might have to miss next season, but then the plan is to come back and qualify for the next one. If it doesn't happen according to plan, then I would end up playing next year and I'll play with Kerri.

AM: What do you do now that you're off for the season - what do you indulge in and what do you get back into doing?

PHOTOGRAPHY BY EUGENE DELUCIE

AR: I travel a lot, which is crazy because I do it a lot for my job as well. Honestly, I book as many trips as I possibly can. It's tempting to stay home, but when I do I get antsy.

Especially if it's not a purpose and I'm not training - I'm like what am I doing here? Any opportunity that comes up I am prone to say yes to. So we're going to visit President Obama this month with the whole team, throwing out the first pitch for the Angels, going to Vegas for a weekend, a trip to Italy and Germany to see friends that I have who are playing over there, I'm going to Mexico with a company called South of the Border Volleyball Vacations where volleyball fans go down and play and they bring in pros to hang out. I'm then going to Montana for a week after that for Thanksgiving and then onto Hawaii with my friend after that. It's super busy, lots of traveling and I like to have fun!

AM: How do you stay balanced and give yourself enough time that you need?

AR: I focus on what feels good to me and I don't know, if it's balanced but for me, it's what works. Like during the season and leading up to Rio the balance was off because I was training so hard and it was all about volleyball and now I feel like the balance will go in the other direction and that I will have too much fun because I am traveling too much. It will be hard for me to get into the gym and stay in shape because I definitely want to stay in shape for sure and eat healthy. When I was leading up to Rio, I didn't feel like hanging out with my friends or doing fun things and it's just understanding that being tired isn't an excuse to shirk on the balance in your life. Now that I am traveling a lot - last night I didn't want to go and workout but you're just tired - it's not like it's a death sentence. Just go and get it done. It's do what you know you should do. If you can be aware of that, it's a good way to keep balance in your life.

AM: What were your workouts like for Rio and what are they like for maintenance?

AR: Leading up to Rio it was very strength-based for explosive-minded speed and agility. It was hours and hours and hours of time spent in the gym every week. And now, I'm shifting to more cardio based. In between cardio - higher reps, lower weights for circuit workouts. You warm up and then do the circuits with lower weight higher reps and I end with running for about 20 minutes or so. I think that's a great balanced workout that's not killer and doesn't deter me from doing it. There are enough variations in the weights to keep it fresh and then I want to get inot pilates as I haven't done it and that's a goal.

AM: We loved your comments in ESPN's Body Issue about strong versus skinny.

AR: I think that being strong is more important then being skinny. If you focus on being strong, you're going to have a fit body type. Mentally, it makes us feel stronger as a person and I think it just makes us feel better.

For me, if I'm not strong, I ache a lot more. My back hurts, my knees hurt and I get tired more easily. The whole package of being strong makes you feel better about yourself and physically. Being skinny is all about deprivation and denying yourself and not living life, to the fullest. You need to be able to indulge when you're eating and enjoy food and then focus on getting in the gym, sweating and getting those endorphins going. It's a much better lifestyle that promotes health as opposed to focusing on skinny. And I think that it (being strong) looks better. I think that looks are the last thing you should worry about, but it makes you feel healthier I think.

AM: How did April Ross and Xperio, come together in this partnership?

AR: For me, it was a no-brainer. I wear sunglasses all the time and their product is one of the best. It goes along with a healthy lifestyle and you have to protect your eyes. They have the best protection and performance wise the quality is very good for vision and clarity. They are launching a new program, All day Coverage when Exposed to Sun (A.C.E.S.) for that awareness. I like that and I like to have a bigger cause than just wearing a product. That was a big thing for me too.

Find out more about A.C.E.S., All day Coverage when Exposed to Sun and how you can support positive eye health.

See more from the Sept Issue.

ATHLEISURE HOUSE NYFW SS17

Today, Athleisure Mag launched its first New York Fashion Week event, ATHLEISURE HOUSE which showcased active fashion, fitness, wellness and lifestyle activities in luxury Manhattan residences in Hell’s Kitchen (535 W 43rd St NY, NY). Invited attendees were treated to three stylish presentations in the property’s bi-level courtyard, lounge, and game room.

Athleisure, lounge and swim brands included: HOM (men’s active/swim), MAAJI Swimwear (women’s Columbian swimwear line), and NOLI YOGA (NYC based yoga line) presented by Athleisure Mag via ATHLEISURE HOUSE NYFW SS/17.

These shows were complimented with accessories from Big Mouth Inc, Dharma Yoga Wheel, Kemi Designs, Melt, Misfit, Pikolinos, Sand by Saya, Quilted Koala, Soundchick Accessories, and Yosi Samra. The shows were styled by Celebrity Stylist and Athleisure Mag’s Style Director, Kimmie Smith. Backstage teams created the edgy and tribal hair and makeup looks led by Lead Makeup Artist Nydia Figueroa of Eve Pearl (Official Cosmetic Sponsor) and Assistant Key
Makeup Artist Kat Osorio, and Lead Hairstylist Brooke Bogle.

Attendees included fashion and fitness industry, athletes, actors, celebrity fitness trainers, Bravolebrities, celebrity publicists, personalities, and influencers. Guests of Athleisure House enjoyed food and beverage sponsored by Truly Spiked Sparkling Water, JUST WATER, Bai, Organic Gemini, Maple Water, MacroBar and Truth Bar. While enjoying a sunny NYFW evening,
attendees listened to Athleisure Mag’s NYFW Slaylist mix which played during and after the show. Goodie bags included items to continue the athleisure lifestyle courtesy of Green Blender, HOM, Nature Republic, Quilted Koala, and Trilogy Products, and Victorinox.

Click here, for ATHLEISURE HOUSE sponsors.

Fashion Stylist: Kimmie Smith
Official Makeup Sponsor by Eve Pearl: Led by Nydia Figueroa
Hair Team: Led by Brooke Bogle
Music by: Athleisure Mag Slaylist & DJ Eloy

FOR THE CLIMBERS #ATHSPO

Sometimes you just have to go out and climb! It's about pushing your limits (whether solo or friends), strategizing how you get to the top)and realizing that by prioritizing the goals - you've reached the top and made a number of decisions in a small period of time. Of course, it's a great muscle enhancer.

Brooklyn Boulders - a wall climbing studio with locations in NY and additional cities

| Trefoil Cropped Tank by Adidas Originals TOPSHOP | Colorblock Neon Shorts TORY SPORT | Workout Gloves PROPS ATHLETICS | Tan Line Minimizing Sport Bra NAKED SPORTS GEAR |

THE ART OF THE SNACK - SMOOTHIE BOWLS

We're sure you follow a number of people who share Smoothie Bowl recipes. This month we share our favorites from Melissa Stadler of Modern Honey, Karissa Bowers of Organic Authority, and Jessica in the Kitchen. 

Courtesu of Melissa Stadler

POWER ACAI SMOOTHIE BOWL

SERVES 1-2

Ingredients:

Berry Version:

1 Acai Superfruit Pack, unsweetened (100 g)
¼ Cup Blueberries
¼ Cup Strawberries
1 Banana (frozen)
2 Tablespoons Chocolate Protein Powder
¼ - ½ cup Apple Juice (can substitute coconut water or chocolate almond milk)
Ice 

Tropical Version:

1 Acai Superfruit Packet, unsweetened
½ Cup Mango
½ Cup Pineapple
½ Banana (frozen)
¼ Cup Coconut Water, Milk, or Apple Juice

Toppings:

Almond Butter
Cacao Nibs or Shaved Dark Chocolate
Unsweetened Coconut Flakes
Blueberries
Strawberries
Mangoes
Pineapple
Granola
Banana
Honey

*You can substitute any frozen berries for acai

Directions:

1. Blend acai, blueberries, strawberries, banana, protein powder and apple juice. If you are using frozen fruit, you will need ½ cup of apple juice, to help the blender break it down. If you are using fresh fruit, ¼ cup of apple juice is needed. Feel free to substitute apple juice with coconut water or chocolate almond milk.

2. Top with your favorite topping: almond butter, chocolate, coconut, blueberries, strawberries, mango, pineapple, banana, homemade granola and drizzle with honey.

Photo courtesy of Organic Authority

SPRING & MINT STRAWBERRY SMOOTHIE BOWL

SERVES 2

Ingredients:

2 Medjool Dates, pitted
1 Frozen Banana, chopped
¼ Cup fresh Strawberries
¼ Cup Raspberries, frozen or fresh
1 Tablespoon fresh Mint Leaves, minced
1 Cup unsweetened Almond Milk
½ Teaspoon pure Vanilla Extract
Garnish: Sliced fresh Strawberries, Raspberries, and Mint

Directions:

1. Add Dates and Almond Milk to the blender. Blend until Dates are smooth.

2. Add the rest of the ingredients and blend until creamy. Add another tablespoon or two more Almond Milk if needed and blend until desired consistency is reached.

3. Pour into each bowl and add desired garnishes. Serve immediately and enjoy!

Photo courtesy of Jessica in the Kitchen

COCONUT & KIWI SMOOTHIE BOWL

SERVES 2

Ingredients:

3 Slices of Pineapple
2 Cups fresh Spinach, washed and stems removed
2 Frozen Bananas
1/3 Cup Orange Juice
1 Tablespoon Chia Seeds

Toppings:

Granola
1 Kiwi, cut in half
Hemp Seeds

Directions:

1. Blend all together in a high power blender (such as a Nutri Bullet).

2. Top with desired amount of toppings.

3. Serve and enjoy!

ATHLEISURE LIST: LUSH SPA

We're all familiar with LUSH, known for their natural skincare and cosmetics that come in naked packaging that also sourcing who put the items together for you, whether you're buying it online or in their fragrant sensory inducing stores.

A few years ago, LUSH SPA on the Upper East Side of Manhattan opened and its continued success has led to the launch of their Philadelphia location as well. LUSH infuses it's concept into a multi-sensory experience of sound, scents, sweet beverages, and more which leaves the body feeling a cleanliness on a level that has never been felt but also a total immersion into another place. 

Although there are a number of offerings that can be selected within their spa packages, it is the curation of their music treatments that are truly the star. Currently, guests can have a spa experience along with the Beatles, in Hard Days Night.

Guests who enjoy the spa are welcomed into a vintage kitchen and then continue into a room where a tartan set of PJs are left that are wrapped around a warm bottle so that you can not only put these on but begin to feel the coziness of the treatment that focuses on preparing your body for a 75 minute slumber. Throughout, you enjoy a series of stretches and pulls which  reduces muscle stress and tension and leave the body in a state of relaxation.

The sounds have been created from a commissioned collection of re-worked Beatles music from Simon Emmerson and Simon Richmond which goes along with the movements of the masseuse. 

Initially, it begins with an auditory montage of sounds from Liverpool that include voices that go into music from the Beatles, but in a way that you have never heard them before. The low lighting is also a way to infuse a sense of letting go during the treatment as the body is able to disconnect from the chaos as a means to reconnect with itself as it is realigned. As you come to the end of the treatment, "Let it Be" which you are encouraged to say during your mantra is said and you are left alone. You can still hear the sounds of a number of melodies. When the rooster crows, you are done and revitalized. 

Walking back into the vintage kitchen, you enjoy a pot of tea and cookies as your body is about to go back to the real world. You're also sent home with a bath bomb so that you can continue your experience within your own home with memories of what you enjoyed during the past 75 minutes. 

Without a doubt, this is an experience that is great for those that are not spa-goers as you can comfortably leave your clothes on (as it is provided), and this is more about muscle work as opposed to putting oils on you. It's a great entry way into this experience.

For spa vets, having this multi-sensory experience is such a treat as your body feels more alive adapting to what is taking place in its direct environment, while succumbing to it in a pleasant way. 

LUSH SPA FACTS

LOCATION: 

783 Lexington Avenue, New York, NY 10065 

1525 Walnut Street, Philadelphia, PA 19102

Check out their locations in Canada and in London

SPA OFFERINGS:

A number of treatments are offered at LUSH SPA, but Athleisure Mag has always been a fan of those that are curated with sound and muscle conditioning. Continue to check in as they are themed, our initial one years ago was Harry Potter themed!

ATHLEISURE LIST: MODELFIT

Former stylist, Vanessa Packer is the Co-Founder of modelFIT, a bespoke workout and nutrition program(she is a holistic nutritionist) which makes it a lifestyle. At it's core, their process emphasizes mindful movement and a balanced diet. This can increase more fitness, increased energy, and balanced moods. These effects are benefits that she feels she has acquired since creating this method.

Clearly, the belief has resonated with its clients which include Taylor Swift, Chrissy Tiegen, Karlie Kloss (as well as a number of notable of Victoria's Secret Angels) who make sure that they are runway, tour, studio, and stage ready. Located in the LES of NYC's Bowery, Vanessa partnered with Celebrity Trainer, Justin Gelband in their 1,500 sq ft space where classes average $40 a session.   

modelFIT provides an effective workout in a space that is beautiful and refined. Signature workouts incorporate a mix of Pilates, Yoga, movement, motion, balance, stability, functional training and more. Instructors incorporate their various backgrounds in yoga, boxing, dance and intrinsic strength training and fuses it with the modelFIT philosophy of mindful exercise. The focus is on slower movement and working smaller muscles, which yields results that lengthen, sculpt, tone and tighten the body.

Guests enjoy a studio space filled with fresh flowers, organic beauty products, plush towels, and the latest magazines to round out their experience. Of course, modelFIT apparel is available for purchase.  It is minimalistic, clean, and modern zen. The space (a former factory circa 1900) sits atop the bustling corner of Rivington and Bowery to have a birds-eye view of the iconic city it sits within. Another service that is offered to members is one-on-one individualized nutrition consulting, in addition to an array of great workouts that are offered at this studio.

MODELFIT FACTS

LOCATION: 212 Bowery NY, NY 10011

STUDIO OFFERINGS: Train like a model is a mantra that is not a part of this gym but is infused within their clientele. Nutrition, zen, and a workout with a focus on smaller and mindful movement is brought together for this method.

THE FASHION GAMES

Read more from the Aug Issue.

MOVEMENT AND SHAPE WITH CUSHNIE ET OCHS

The undisputed "Queens of Body Con," Cushnie Et Ochs know a thing or two about making a statement with their distinctive collections that fit the body to perfection with cut outs, slits, and textural play. Carly Cushnie and Michelle Ochs are more than just darlings of the CFDA, they have continued to showcase their fashion cred as a celebrity favorite on the red carpet with Karlie Kloss, Charlize Theron, Reese Witherspoon, Gwenyth Paltrow, Jada Pinkett and more. They are the go-to for making a sultry and sexy statement, while ensuring a powerful tone. A defining moment of distinction came when First Lady, Michelle Obama wore a custom piece for the White House's Christmas in Washington.

Although they are an American brand, their aesthetic showcases Danish and Italian influences. This summer, the duo presented their SS17 collection at Mercedes Benz Fashion Week. "Inspiration comes, from everywhere, from film to travel to an art exhibition, you can really find inspiration in anything," explains Carly when we asked how they keep the line fresh within their niche focus.

This season's collection focuses on a night out while balancing the duality of movement and shape. As always the design duo compliments their strengths in a way that creates flawless execution when paying homage to the female body. Never understated, they know how to merge their secret formula of edgy, yet classy.

In a word, their brand personifies the heartbreaker, an unapologetic woman who has something to say and wants to be a conversation starter before she has even uttered a sound.

The secret formula of the brand's versatility (as it can be worn from a power meeting, a lunch date, and an epic night out) and coveted nature comes down to its creation. "By design, our garments have a stretch structure and support which is fully lined so there's less of a need for specific under garments," noted Michelle. Looks are created with a balance of hard, soft, tailored and fluidity. Of course, they are all about fabrication details which include viscose, fine ribbed knits, and stretch twill.

The key to success for the team is not just in knowing their niche who continues to flock to them for embellishing their moments on the red carpet; however, the women put themselves into the line as well and continue to look at the ongoing lifestyle of the women who are on-the-go and enjoy going out.

They established this connection with their customer upon this summer's release of their active line where portions of the collections sold out in minutes via their Cushnie Et Ochs X Bandier collaboration.

"Being very active ourselves — and with the female form as the muse that informs our ready-to-wear collection — activewear was a natural progression for us," Carly stated in explaining this portion of the line extension. It is the epitome of being able to wear garments to a number of destinations from the gym, brunch, and out. The ability to do so with ease is an essential to the woman that is constantly on the go.

Although there are a number of designers that are looking to add this type of aesthetic within their collections, this is not a whim for this design set. Carly's workouts include SLT, SoulCycle and fitness artist Nicole Winhoffer's NW Method.

Just as their red carpet looks have enjoyed devotion from celebrities and power women, fitness has also responded with many of the pieces selling out just days after coming to market this summer! The ability to have a chic, edgy, and detailed look that provides the necessary function in the studio, but can also be rocked for life after the gym has resonated with their base.

When asked why it made sense for the ready- to-wear brand to include this within their design, Carly points to seamless integration. "At its core, Cushnie Et Ochs has always been about women's bodies. We wanted to create something for our existing, as well as next customer, that worked seamlessly into her next phase of life. So the natural progression was to create this athleisure line."

The all black capsule collection focuses on core pieces that stylish gym-goers can easily embrace. The edit of 10 pieces includes leggings, crop tops, jackets and tank tops. Of course, their signature of slits on slits and attention to detail is woven throughout the line. Notably, the duo have utilized fabrication that stretches 2 or 4 ways for their red carpet collection however this capsule uses fabrics that stretch 8 ways ensuring that everything stays where it is meant to be regardless of the workout!

"We were inspired to create the activewear version of our little black dresses and to highlight and define the female body through our signature cuts and sculptural lines," explained Carly. Being active herself and due to the nature of their designs, the duo understood that their base wanted to have this option. As always, laser cutting has been a core of the design and with this collaboration, the skin almost becomes another portion of the design element.

"In general wellness has become very important and people should be taking better care of themselves. But when you have great looking activewear, you not only perform better but you can transition from working out to normal life easily!" exclaimed Carly.

The ability to be synced into their customer and to ensure that they have her covered from day to night, as well as when she pops out to maintain her physique, keeps Cushnie Et Ochs connected with who they are as a brand.

As a mantra, "the brand is a for women by women, and we want to always express this female sensuality in our clothes," they proclaimed. Regardless of the season or focus, this is a pivotal pillar in their design ethos.

The only constant is change and the Cushnie Et Ochs team continues to focus on what they do best, while looking at natural expansions that will continue to support their existing customer while also introducing themselves to new fans. They believe that their success has also been established in understanding that with so many options that are available, it is essential to create colections that allow consumers to purchase items that go beyond a season and not to make them so specific. This showcases their true versatility and establishes their ongoing loyalty.

What's next for this duo that continues to get it right by focusing on the details and the intimateconnection with their base? On the horizon for this fall is their much anticipated e-commerce store which is another benchmark from a brand that continues to move forward since they launched in 2008 and were picked up by Bergdorf Goodman in 2009!

Read more from the Aug Issue.

KHAELEN + ALISE

Read more from the Aug Issue.

HELLO WEEKEND

| Cheetah Bodysuit ELEKTRIX LOVE | Sport Bra/Striped Long Sleeve Tee AVOCADO ACTIVEWEAR | Headband BUFF | Workout Gloves PROPS ATHLETICS | Cropped Sweat Pant FOREVER 21 | Trainers NEW BALANCE | Talisman Necklace SEQUIN JEWELRY | Earrings E SHAW JEWELS |

Our shoot focused on our model on a lazy Saturday in her apartment from getting up, relaxing, and getting a work out in. Ava DoBro is located in Brooklyn's Navy Yard and has a few things that are worth noting.

AM: What is the concept behind the design of the building?

AD: The building is unique in that it offers two distinct AvalonBay products (AVA DoBro and Avalon Willoughby Square) with a series of shared amenity spaces throughout. Feeding off the energy of the neighborhood, AVA DoBro creates a slender, fully-glazed silhouette anchoring Downtown Brooklyn. Interior designer CetraRuddy brought this dual-branded concept to life by creating two separate communities, each with memorable spaces and experiences geared to a specific target market. Avalon caters to a classic and sophisticated design sensibility, while AVA reflects a more eclectic, neighborhood-inspired design.

AM: What are the amenities offered at AVA DoBro?

AD: AVA DoBro offers residents a Children’s Play Room, comfortable Chill Lounge, Fitness Center, Fitness Studio and 30th Floor Rooftop Terrace to lounge, entertain and grill. Pet-centric amenities include a dog-washing station and vast rooftop dog run. Additionally, the lobby offers immediate access to AVA Brew, an on-site specialty coffee shop. By the end of the year, residents will also have access to an exclusive 58th Floor Lounge with north- and south-facing terraces with stunning views of Manhattan, Brooklyn and the Statue of Liberty.

AM: Accessibility seems to be a major aspect to this rental property with the access to subways on the corner, coffee shop etc, what colleges and larger businesses are in the area that would be draws to potential residents?

AD: Residents are drawn to the easy access to Manhattan and the emerging commercial and retail district of Downtown Brooklyn. The nearby MetroTech Center and King County Supreme Court house thousands of jobs, while Brooklyn Law School, NYU’s Tandon School of Engineering, Long Island University’s Brooklyn Campus and New York City College of Technology flood the neighborhood with students.
 
AM:  Who decorated the space featured within our photoshoot?
 
AD: CetraRuddy is the interior designer for the project and Pushcart Coffee operates AVA Brew.
 
AM: What are other selling points in this building?
 
AD: Beyond the AvalonBay brand recognition, residents are especially fond of AVA Brew, the full suite of building amenities, range of unique apartment layouts, the pet-centric amenities and the friendly building staff.
 
AM: For those that are residents, what are the neighborhood selling points?
 
AD: Residents are attracted to the immediate access to Manhattan, rapidly-emerging neighborhood, active streetlife and unique services and amenities AVA DoBro offers.

AM: Is there anything that we should know about the Brooklyn Navy Yard area?
 
AD: The Navy Yard is undergoing a radical transformation and is quickly becoming an integral piece of Brooklyn’s waterfront redevelopment. A magnet for pioneering, energetic and creative entrepreneurs, the Brooklyn Tech Triangle is fueling a renaissance to grow the innovation economy in Downtown Brooklyn, DUMBO and the Brooklyn Navy Yard.

Read more from the Aug Issue.

TRAILBLAZERS MICHAEL HEJTMANEK

We caught up with Michael Hejtmanek (pronounced het-man-ick) for our next Trailblazer feature just before he was heading out to ride with some friends.

Trailblazers is our series where we catch up with active creative leaders and innovative thinkers to learn more about our out-of-boardroom adventures, expertise and passions.

Michael has been with Hasselblad Bron since 2008. Hasselblad Bron is a distributor of professional photography products in North and South America, which acquired control of Hasselblad Americas in 2012. Michael rejoined the photography industry after 20 years in the technology industry. Prior to then, Mr. Hejtmanek had been with Oracle Corporation and Compaq (formerly Digital Equipment Company) designing and building large-scale enterprise application solutions. He studied photography and anthropology at Ohio University and holds an MBA from Columbia Business School. He lives in New York City.

ATHLEISURE MAG: How did you get involved with motorcycling? How quickly did your passion evolve?

MICHAEL HEJTMANEK: It started as a midlife crisis activity. I have been doing extreme sports all my life pushing the limits any way I could. But when I turned 45 years old I got rid of my mountain bike and took a Motorcycle SafetyFoundation class. The driving force was the romantic notion that motorcycles represented freedom coupled with some sort of masculine desire to prove my manhood as I entered my mid-forties.

I remember texting my MSF instructor the day after the course ended. “I just bought a Ducati and I am so excited.” She replied “Be careful, keep learning, and be careful.” The first thing about motorcycles that burned into my brain was the MSF instructor telling me that it takes about 100 actions to drive a car and over 2,000 to ride a motorcycle. I found this intriguing and a challenge. I was determined to learn. So I rode. I rode a lot. And I took classes and read books. I soaked it up the way I approach everything. Total focus and commitment. The best way to learn is to ride with professionals who know how to teach. So that’s what I did. I quickly hit the limits of what could safely be done on the streets and within a year of getting my license was on the race track to learn from professional instructors. For me riding is very technical, its all about precision and speed. And while I do own a few vintage motorcycles, my love is the fast sport bikes.

AM: Do you bike to work, what are some of the pros and cons and how do you maximize safety?

MH: I ride to work almost every day. Safety is definitely the number one thing that you can think about when riding especially while travelling through Manhattan, over the Hudson river and onto the NJ Turnpike like I do every day. I have met some people who ride while listening to music. And I have met some who ride with a headset so they can talk on the phone. The statistics are against those who do not put 100% of their attention on staying alive on a motorcycle. I commute every day from the Upper West Side of Manhattan about 45 miles to our North American headquarters in New Jersey. I always ride with full armor because crashes happen and I have had my share of them. I always wear all the gear all the time (AGAT). Riding the NJ turnpike is sort of like playing Frogger. The entire ride is an effort of focus and concentration. Every car is a potential killer waiting to make a sudden lane change. You can never be in a blind spot. You watch for drivers who are texting. You see them drinking beers, you smell them smoking pot. You are always analyzing the lay of traffic and thinking, “Hey there is an opening there for that guy two lanes over, he might make a lane change and cut me off.” It is like a paranoid chess game in real time where you need to anticipate all the drivers’ possible moves before they make them. But then there are the moments when you can slide through traffic, find a great big sweeping turn, and accelerate through the whole thing like you are riding on rails…its magic. It's worth the risk…I get better gas mileage than a Prius (well I actually don’t know that to be true!). But I arrive to work each morning with a huge grin on my face. The commute is cerebral and exciting. It wakes me up, I know I am alive. But getting hit by a taxi cab a few weeks ago at 40MPH was not fun. Just like everything in life, you assess the damage and decide whether you want to get back in the saddle. 

Photo courtesy of eTechPhoto

Photo courtesy of eTechPhoto.

Photo courtesy of Hasselblad.

AM: Are you part of any clubs? How often do you meet?

MH: You mean a gang? Motorcyclist in NYC can be a real problem. There is a lawless out of control faction. We have seen too many incidents in NYC over the past few years that shed a very bad light on motorcycles. Anytime I see more than 20 motorcycles riding together weaving in and out of traffic I cringe. But that said, I do ride with a few very conscious groups of other people who value their own lives as much as they value the others in the group. We ride with a maximum of 8 riders all about the same skill level, all very competent and fast. There are no written down standards of safety because everyone has their own skillset and comfort zone. When we ride with new riders we watch them very closely. People are quickly scolded for risky behavior and are eliminated from the group when they show behaviors that may be dangerous to themselves or to others. When we are not at the racetrack we ride at least two big rides each month. Riding the roads is different from the racetrack. The roads are public, dangerous, and fun for riding with constraint. The racetrack is the place for pushing the limits and also the place where our safety standards get set and reset. On the street, our rides are generally 300 to 350 miles up from NYC usually into Connecticut or the Catskills and we are usually back in the city before 3pm…before the deer come out.

AM: What kinds of physical and mental preparation are needed? Do you work with any mentors to improve and push your bounds? (loved handling higher speed turns)

MH: You are right to point out that the prep is both physical and mental. If I have a head cold or if a have a huge fire burning at work, my performance will be more affected that if I am physically out of shape. But being in shape is absolutely important as well. Some people imagine riding a motorcycle to be like riding a bicycle. But from the perspective of your body I would say that riding a motorcycle is much more like riding a horse. On a horse your legs do most of the work. Your hands are only used for steering input. The same is true on a motorcycle. The handlebars are not for holding on, they are for steering and throttle control. If someone gets off a motorcycle and complains about their wrists and forearms hurting, then they are doing it wrong. On the contrary, when someone gets off a motorcycle after a long ride and their legs hurt so bad that they can barely walk…well that person is doing it right, but probably should hit the gym some more.

But the physical is almost irrelevant in terms of importance compared to the mental. Riding smooth and fast is mostly mental. Its about vision and fear. The conscious control of your vision and your fears is the hardest thing about riding at your limit..and hence expanding that limit. Sure there is a lot a things to understand like traction, body position, and throttle control. But the thing that makes most riders crash is fear and vision. Keeping your eyes wide open and able to see the big picture in any turn without getting drawn into some detail is critical for smoothly executing a turn. But vision isn’t everything. As speed comes up, fear enters the picture. Your own brain can become your worst enemy as fear tries to govern your actions. A perfect example would be to ask any non-rider what you should do if you enter a turn so fast that the tires start sliding. Most would say to slow down or hit the brakes. If you touch the brakes while your wheels are sliding, you will crash. But if you add speed gently you will come through that turn just fine.

AM: Do you do things to take your involvement further, such as track racing or competition? What’s next?

MH: I did about 20 days at the racetrack last year which was my second full year on a motorcycle. The first time I got on the racetrack I was completely addicted. I do about half of my days on the track at the California SuperBike School. I find that on my own I can make minor improvements in technique and lap times, but with the school I can make leaps and bounds. The Superbike school is one of those high performance organizations that is so well run that it is a real rarity. I can’t say enough good things about them. They create a professional environment that allows you to safely improve your technique by leaps and bounds. A good example would be how not only my laptimes but also my confidence through fast turns improved from a track day in April to a track day at the same track in June. I was having a mental problem with a really fast turn. I was hitting the turn at 70MPH on average. Keith Code, the founder of the school worked with me on how to think about the turn, how to see the entrance and exit differently, and how to really see and understand that part of track. He coached me through relaxing and worked with me on how to slow down my mental process. By the end of the day I was taking the same turn at 104MPH….That’s not the type  of improvement I can do by yourself. The Superbike School is really responsible for making me the rider that I am today. All the coaches there are sort of magicians. They work through the physics of the motorcycle and the operation of the brain.

Anytime one is doing a sport where a mistake could end very very badly, concentration and focus are extremely important. Riding at the track has heightened my ability to focus, to see the big picture, and to respond more calmly but incredibly quickly to problems as they arise. Any member of my team at Hasselblad has seen how this has spilled over into how I manage people at the company. We have become more confident, less reactive, but quicker in our execution…And I don’t tend to get as angry when things go wrong…which makes everyone a lot happier. The next thing for me is to start working on is simply finding more time for the race track or the dirt track in between launching some really exciting new cameras and lighting products.

AM: As part of the leadership at Hasselblad, are you also passionate about racing photography? Have you experimented with any drone sports photography when riding?

MH: We have supported a few photographers who take a very artistic approach to motorsports photography. Many members of the high end professional car and motorcycle shooters use Hasselblad cameras. But trackside racing photography it is not our core market. We have some new products that might change that though. 

Regarding drones, I have been on a few racetracks where drones have been used to make photos and videos of riders. But these are mostly at unregulated or lesser regulated tracks where we do Supermoto riding. The big tracks have a general rule against them as they could be extremely dangerous to the riders on the track if not kept out of the way. The drone market is an incredible one. It is one that we at Hasselblad are very excited about. Our relationship with DJI (a minority investor in Hasselblad) is just starting to bear fruit as we launched our first joint product with DJI in early July 2016. The M600 Drone is a fully integrated combination of the Hasselblad A5D-50c 50 megapixel medium format camera and the DJI Matrice 600 drone. The solution provides a professional long range solution for high resolution aerial photography with unmatched resolution and flexibility.

AM: What brought you to Hasselblad? Tell us more about its ethos - ‘Create to Inspire.’

MH: In 2012 I had the chance to meet some of the board members of Hasselblad. I was running a distribution company that sold a handful of high end photographic products and knew the market quite well. During the meeting it quickly became clear that we shared an opinion that drastic changes were afoot in the imaging market and that drastic changes were needed by the companies that supplied tools to the imaging market. We shared a common vision of how the market would play out and what products were needed to not only survive, but to thrive in the new reality that faced the industry. The thing that really sealed the deal was when I pulled out my iPad and showed them a 3 slides that I had made to show where the market was heading. The chairman of the board cut me off, reached into his bag and pulled out his iPad, he spun it across the table and showed me that he had exactly the same three slides. At that moment we both knew that we had the same vision for how to grow Hasselblad. And today, we are in the middle of realizing that vision. The Launch of the Hasselblad X1D camera is the most important camera that Hasselblad has launched in over 10 years. The X1D is a game changer that redefines
high end photography. The response to this camera has been incredible. It packs more image quality into a package smaller than most small sensored 35mm DSLRs. It truly redefines the market. 

Create to Inspire are the words that drive us. We want to create products that inspire all Hasselblad employees. These products must enhance the pride we feel in carrying the Hasselblad name. And on the other side we want to create products that our customers can used to create images that inspire others. When we made the X1D we kept asking ourselves if this camera really can live up to the name, does the image quality inspire us, do the ergonomics inspire us, does it look inspiring? And then finally we ask will this camera inspire photographers to reach beyond the normal, beyond the rules, beyond whatever roadblock they may have? Will this camera be used to create the new iconic images of our time? We believe the answer is yes.

AM: Hasselblad is known for superior image quality and elegant ergonomic design, what are the core values that drive such continued craftsmanship and high performance?

MH: Hasselblad is uncompromising. The employees all take pride in the brand. The company has employees who have been building of repairing cameras for 40 years. These veterans help anchor the brand by providing a living reminder of the past and of the core values of Victor Hasselblad. For a camera to be a Hasselblad it must first and foremost have the best image quality. This means that we must have the best imaging sensors, the best image processing algorithms, the best color, and the best optics. Then, the camera must also have the best ergonomics. It needs to fit in your hand comfortably, the controls need to be easy to adjust. Basically, the ergonomics should make the camera melt in your hands so you can forget about it and use it as a natural extension of your vision. And finally, it must look great. Design is a key component to everything we do.

AM: We loved checking out the new (and first) medium format mirrorless X1D camera prototype at your NYC launch. (US $8995 body, US ~$2.3k for lenses). Boasting a brilliant 50 MP for image quality, we found it to have a fancy feel and UI, while remaining light-weight for walking about. With luxe function meets form solved, what kinds of photographers do you feel the X1D will take off with?

MH: The X1D opens up Hasselblad again to a much broader market. In the days of film, the Hasselblad 500 series cameras were the go to cameras for anyone who was serious about photography. While providing similar image quality, the X1D is different from our H6D series of cameras. The H6D cameras are system cameras. To non-professionals they may seem intimidating with controls functions and modularity that may not be appreciated by a photography enthusiast who may not have special camera needs. The H6D is also heavy and more at home in the studio on a camera stand then in a back pack in Bur-
ma. On the contrary, the X1D is lightweight, small, and unintimidating. It is a really great easy to use camera with an imaging sensor that is much much larger than any other camera in its weight class. So the X1D is a camera for anyone’s camera bag, anyone’s backpack. It is equally at home on a tripod shooting beautiful landscapes, or shooting street photography in the beautiful afternoon light in Paris. It has great resolution and high ISO performance which also makes it an excellent camera for wedding photographers. Take it anywhere and shoot anything, you wont be disappointed with the results.

AM: How is it to balance handmade Swedish craftsmanship with modern chic features, such as the pop-up function flywheel, Wi-Fi/GPS connectivity and touchscreen UI?

MH: Sweden is where are roots are. We are located in Gothenburg which is an amazing city. Our headquarters is right next door to one of the best engineering schools in Europe. The city is home to many high technology companies. We don’t have a problem with modern and chic. Our engineers and designers come from a diverse set of industries and product ideation meetings provide a literal smorgasbord of ideas and practical studies of feasibility and implementation.

AM: Extraordinary high resolution, tonal balance and depth are hallmarks from Hasselblad, what are your latest high-range cameras and where are some notable places they are used?

MH: Our cameras are deployed throughout the world for critical imaging applications. The applications range from the top fashion photographers, the best portrait photographers, the most amazing landscape photographers, to the most demanding museum. There are too many names to name, but if a photographer is really serious about image quality you can bet that they are shooting with a Hasselblad.

AM: Optimized life is much about being focused, tell us about True Focus feature and your Phocus image processing software.

MH: Optimized life is something that we think about all the constantly. We only get to live each moment once. So be present in that moment and make it count. We pick and choose our focus very carefully in the way we work, in life, and in our cameras. The True Focus feature sets Haselblad apart from the competition. It is a unique focusing system that allows a level of focus accuracy not available in other cameras on the market today. It works by allowing you to select the point of the image where you want to be have the most critical sharp focus and press the True Focus button. The True Focus system locks critical focus onto that point and keeps it there even if you recompose the image or change the way you frame the image. A set of gyro sensors take into account the camera position as well as the curvature of the lens to make sure that your focus stays true.

AM: Entering your 75th Anniversary, Hasselblad has a legendary heritage from the first Apollo 11 moon landing to a host of iconic sports, fashion and lifestyle moments, what are some of your personal favorites?

MH: It’s impossible to name only a few, so I will just name one. I am partial to the ephemeral work of Hiroshi Sugimoto. His work can be both beautiful and soft while being technically perfect and deeply meaningful all at the same time. In terms of iconic imagery nothing can beat the moon landing images. Those images changed humanity on a scale that no other image even come close to (pioneer Buzz Aldrin pictured on page 123 with Michael and son Jackson).

AM: We love that the Masters program continues to be a time-honored tradition, who are some of the spotlights for 2016?

MH: The Hasselblad Masters is a really important program for us.  It allows us to celebrate creative photographers who excel in their area of imaging.  The Masters awards are granted to 12 photographers every two years. It's not just a portfolio review and a prize. It is a process that ends with the 12 selected photographers going out into the world and making new original works to be included in the Hasselblad Masters book. The process is a lot of work and the winners join a family of other photographers who carry membership in a very special club. We look forward to honoring all of them at a ceremony during Photokina in September.

2016 Masters List: Art - Katerina Belkina, Fashion/Beauty - Roy Rossovich, Landscape/Nature -Lars Van De Goor, Portrait - Natalia Evelyn Bencicova, Product -  Giorgio Cravero, Project//21 - Jake Reeder, Street/Urban - Ali Rajabi,  Wedding - John Paul Evans, and Wildlife - David Peskens.

AM: Having global ambassadors on a mixture of different subjects is great for younger aspirational photographers, who are some to watch in fashion, fitness, sports and lifestyle.

MH: Its become very difficult to set yourself apart as an up and coming photographer. You must work harder now than ever before to set yourself apart from the crowd. There are so many young photographers doing such great work. We feature some of them on the Our World section of our website.

AM: What’s next for announcements to look forward toward with the X1D, we can’t wait!

MH: The X1D is out of the bag, but the Photokina Trade Show is coming up in September in Cologne, Germany. Keep your eyes on us as we may have some surprises.

P. 116 photo courtesy of Erik Vanlind. P.120 + 128 photo courtesy of eTechPhoto. P.128 photo courtesy of Hasselblad. Picture to the right courtesy of Tom Oldham shot on his H6D-50c.

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