Have you ever wondered why there are some hair salons that stay around longer than others? It is usually due to the fact that the owner of the salon understands what it means to provide excellent customer service, and provide exceptional services for the community they serve. The fact is that running a salon that is successful requires more than just trendy décor. Doing things like hiring call centers can help you focus more on your business and less on fielding calls. Some ways that you can ensure that your salon will be one of those that “hang around” is with the following tips.
1. Know Who Your Clientele Is
You need to cater to your surroundings. Consider the community and the type of people that will be coming into your salon. If you live in a diverse area, be sure to offers services to meet the needs of any client who may walk in. The last thing that you want is to make mistakes during your interactions with customers due to a lack of preparation. Taking the time to get to know all of your customers and what they like will serve you well when trying to set yourself apart. Giving this type of personalized attention to customers will allow you to keep them loyal for a long time to come.
2. Be in Control of Your Staff
You need to be in charge. Do not allow stylists to take over. You should ensure that they are not only licensed, but also able to provide all the services advertised by your salon. Also, you should ensure they are willing to accommodate clients and ensure that appointments are on time and that they behave in a proper and professional manner. Failing to have ground rules in place for your employees can lead to a variety of mistakes being made. You need to work on devising an employee handbook. This handbook is a great way to ensure your workforce knows what is expected of them and how they need to conduct themselves around customers.
3. Create a Great Atmosphere
You need to ensure that your customers are comfortable when they walk in the door. This means having clean floors, easily seen products and awaiting area that is relaxing and inviting. Doing things like giving customers gifts like a flatiron and curling iron set is a fantastic ideas. While these gifts will cost you a bit of money, it will be worth the investment. Your new customers will appreciate the gesture and will probably recommend you to their friends.
4. A Neutral Atmosphere is a Must
This can be accomplished by implementing a sort of uniform for stylists. Black will help to create the most neutral tone for the salon and make it easier for customers to envision their new look.
5. Offer a Wide Array of Services
If you have the ability to handle many different services, you will be able to attract more customers, this is just a fact. While it may take a bit of time to build up personnel that can offer a wide array of services, it is worth the effort and investment. Essentially you will be able to provide more services to more clients.
6. Reasonable Prices
If you offer your services for a reasonable and competitive price, you are likely to have more return customers. However, if your prices are too low, customers may receive the impression of poor quality of services. Before setting prices for your services, you will need to take some time to research the market in your area. Calling around to your competitors is a great way to get a feel for what they are charging. Once you have this information, you will be able to set your prices competitively.
The time and energy that you put into optimizing your salon will pay off when you are able to attract more customers.