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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
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9LIST STORI3S | BEA KIM

March 13, 2026

Read the FEB ISSUE #122 of Athleisure Mag and see 9LIST STORI3S | Bea Kim in mag.

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Mar 13, 2026
9LIST STORI3S | BEA KIM
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Feb 25, 2026
DUSTIN JOHNSON | CHAMPION LEGACY
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Feb 24, 2026
THE ICE PRINCE | JACK HUGHES
Feb 24, 2026
Feb 24, 2026
In 9LIST STORI3S, AM, Athletes, Beauty, Fashion, Feb 2026, Fitness, Style, Sports, Olympian, Olympics, Action Sports Tags 9LIST STORI3S, Bea Kim, Style, Beauty, Fitness, Anything FP Movement, FP Movement, Workout Bands, Sophie Scarf Knitted By My Aunt, Electrolytes, Baggy Low Rise Jeans, Classic White T-Shirt, Round Lab, Rhode, Benefit
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DUSTIN JOHNSON | CHAMPION LEGACY

February 25, 2026

This month’s cover star is a golf legend who has 24 PGA Tour wins, has won the US Open as well as the Masters and has dominated in the sport. At LIV Golf, he is an Owner/Captain of the 4Aces and has achieved success here as well! Dustin Johnson is passionate about the game of golf and with the season kicking off in Riyadh on Feb 4th, we wanted to know more about how he came to this game, how he trains for it to optimize himself for his game, and to know more about why he joined LIV Golf and to understand what it is like for him to be in this role. We also talk with 4Aces GM, Chris Rosaasen to know more about this team, its vision, sponsor brands, and more!

ATHLEISURE MAG: When did you first fall in love with golf and when did you realize that you wanted to play it professionally?

DUSTIN JOHNSON: I fell in love with golf as a kid when I was 6 years old. I always wanted to play professionally since I started playing. I knew I was going to play on tour when I was a Junior in college.

AM: In terms of optimizing yourself to hit the course, what is an average week like in terms of fitness or workouts that you do?

DJ: After dropping my kids off at school in the morning, I head straight to the gym. My personal trainer’s name is Joey D, and I have been working with him for a long time. After the gym I head straight to the golf course. When I am on the road during tournament weeks, I am in the gym every day, whether it’s at the gym at the golf course or the hotel. Working out is in my DNA.

AM: You have had a number of accolades in your career, from 24 total PGA wins, being ranked number 1 for 135 weeks, winning the US Open in 2016, winning the 2020 Masters and winning all 4 World Golf Championship events, just as the topline notes. What do those achievements mean to you?

DJ: [Laughs] It means I am pretty good and I won a lot of tournaments.

AM: Why did you want to join LIV Golf as you have done this for 4 seasons, you won the inaugural 2022 LIV Golf Team Championship, and you are about to start your 5th!

DJ: I appreciate and enjoyed my long career on the PGA Tour, and LIV offered me a new opportunity I really believe in. I get to travel the world growing the game that I love, while building one of the first sports franchises in professional golf.

AM: You just signed a 3-year extension to continue playing with LIV. Why are you invested in this League and how are you going to continue to build off your team’s success?

DJ: Similar to my answer above, I feel LIV is the best place for me, and I truly believe in its vision and growth and the 4Aces.

AM: For those that may not be familiar with LIV Golf in terms of its season and its team play, can you tell me more about this?

DJ + CHRIS ROSAASEN: On LIV we play a 14 event global schedule. We play in nine different countries and incredible countries/cities. We are like the Formula 1 of golf, putting on the biggest events in the most exciting places across the world.

AM: You’re the Captain as well as the Co-Owner of 4Aces. Can you tell us about how teams are created?

DJ: In 2022, we started the league with a draft. We’ve continued to evolve and mature as a league, as we welcome new players to the Aces and across all of our teams. I always have my eye on new & young up & coming stars to continue to carry the legacy of the 4Aces.

AM: Chris, you were previously the CEO of TravisMatthew before becoming the GM of 4Aces. Can you tell me about your background, how you came to this team, and what your role entails here?

CR: I originally was introduced to LIV through a handful of players that decided to make the switch from the PGA Tour. I attended the first US event in Portland, Oregon in July of 2022. While attending, I saw team golf apparel being sold for the first time and approached LIV about getting the contract to do apparel for all the teams at the time. That got my foot in the door to understand what LIV was all about. I started sponsoring the 4Aces in 2023 with an apparel company I founded called Extracurricular, and midway through the 2023 season, Dustin approached me about becoming GM of the 4Aces. I have been running the team ever since.

AM: What is your relationship like in working together in this Captain/Co-Owner and GM dynamic?

CR: It’s been great. Dustin has given me the freedom and his trust to run the team. I still see Dustin as my boss, and I run all important decisions by him before they are made, as we are running this business together.

AM: From a back of house perspective, what are the kinds of things that you worked on in the off-season to prepare for the upcoming season?

CR: I work with Max Russell (Our 4Aces Head of Sponsorship) on sponsor pipeline and getting deals to the finish line for the season. Also, strategizing on our team roster for the upcoming 2026 season is always top of mind. Lastly, from a brand building standpoint, we are investing in a new YouTube Series Behind the Aces which will be making its official debut later this year.

AM: How would you define the 4Aces brand?

CR: Our tagline is Primetime. We are the aspirational team on LIV that always gets noticed first when we show up at events. We model our brand off of the winningest, most prestigious brands in professional sports a la Lakers, Yankees, and Mercedes Benz of Formula 1.

AM: Tell us about your fellow teammates and what are your goals for the upcoming season?

DJ: Really excited to add Thomas Detry to the team, our newest team member. He is a proven winner on the PGA Tour and is hungry to continue getting better. I am also pumped to have Thomas Pieters back for this season. He is one of the most talented players on LIV and has so much upside. I am expecting big things from everyone and am optimistic this will be the best roster the 4Aces have ever fielded on LIV.

AM: Throughout the season, you play all around the globe in a number of amazing destinations. What are your favorite destinations and why?

DJ: Love Australia and the energy and atmosphere that crowd brings. Hong Kong is really special and is a great city to play and stay in. Lastly, I am thrilled to be playing in South Africa for the first time and have heard really exciting things. It’s honestly hard to choose, we go to so many great places...

CR: Australia is always top of mind for me and on top of the great crowds and city, the music LIV brings is always top notch and full of energy. Mexico City is the best if you love a food energy on top of a really unique challenging golf course. Finally, my favorite is Valderamma, Spain, an iconic golf course set on one of the most beautiful coastlines of the Mediterranean.

AM: As someone who is always on the go, what are 3 items that you like to bring with you so it feels like you have a sense of home with you?

CR: [Laughs] The road feels like home more than being at home sometimes. We are living out of suitcases 24/7.

AM: You just played at the Hero Dubai Desert Classic and you’re about to begin the 2026 LIV Golf season at Riyadh. What are you looking forward to as 2026 seems exciting with going to a 72-hole format.

DJ: I am excited about the 72 hole format. It goes back to the type of golf and format I grew up playing. Also, I think it favors the better players, which I believe benefits my game out here on LIV.

AM: For fans who come to watch you play, what is that experience like as the blend between golf, entertainment, and culture must be such an immersive experience.

CR: LIV Golf’s format is unique in the sense that there is an individual and team competition occurring simultaneously. The shotgun start with everyone teeing off at the same time lends to fans having a 5 hour window on the golf course which allows them to see more of the action in a condensed period. I think LIV does a tremendous job bringing in local food and sourcing world class musical acts, making the experience something that is new and unique to golf. We have artists like Calvin Harris, John Summit, etc playing at tournaments. These are some of the biggest names in Music.

AM: What is the 4Aces Social Club and how does this take attendees enjoyment to the next level?

CR: The 4Aces Social Club is something we are really excited about ramping up in 2026 and beyond. We use it as our moniker to activate exclusive hospitality events both on and off the golf course. In 2025, we had our own private structure in Miami where we hosted friends and family of the team, sponsors, and VIP’s, and threw a couple amazing off-course activations – one being at a private car museum in Indy and a private dinner in Dallas. We have more events planned in 2026 and are continuing to invest in the success of the programming.

AM: From a brand perspective, you have a number of partnerships including your recent Under Armour contract, Santo Studio, Celsius, FlyHouse, SWAG Golf to name a few, You are the first team to have a men’s jewelry partnership via JAXXON and your brands reflect an incredible intersection between culture, luxury, and performance! What is the thought process you implement in terms of determining those brands that you feel best fits 4Aces ecosystem?

CR: Everything with our partners starts with authenticity. Our partners reflect our players and team ethos. Having new partners such as Under Armour – a leader in performance athletic wear and footwear – exemplify those premium brands who are coming on board because of our shared vision for the future of the sport. Frankly, all of our partners fit categories that are important to us as a team, whether that’s Celsius and their Live Fit mantra, which is core to us or FlyHouse, as our Private Aviation Partner and a standard of excellency and innovation in private travel, to DAOU Vineyards which is a world class wine California Wine Brand.

AM: You have a phenomenal career and you’re an owner of this franchise. Who have been mentors of yours as you have navigated your career?

DJ: I have had a some really important mentors in my life. Most important have been my dad, Wayne (Gretzky, my FIL) and Coach Terrell, my college golf coach.

AM: Why do you love this game so much and what do you want your legacy to be known as in this sport?

DJ: I love the challenge of golf. You are never going to be perfect at it. There’s always something you need to work on.

IG @dustinjohnsongolf

PHOTOGRAPHY COURTESY | LIV Golf

Read the JAN ISSUE #121 of Athleisure Mag and see DUSTIN JOHNSON | Champion Legacy in mag.

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In AM, Athletes, Golf, Sports Tags Dustin Johnson, LIV Golf, Golf, PGA Tour, US Open, Masters, YRiyadh, Chris Rosaasen, PGA, 4Aces, Extracurricular, Max Russell, Behind the Aces, Lakers, Yankees, Mercedes Benz, Formula 1, Thomas Detry, Thomas Pieters, Hero Dubai Desert CLassic, Calvin Harris, John Summit, 4Aces Social Club, Under Armour, Santo Studio, Celsius, FlyHouse, SWAG Golf, JAXXON, DAOU Vineyards, Wayne, Wayne Gretzky, Coach Terrell
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THE ICE PRINCE | JACK HUGHES

February 24, 2026

We’re in the New Year, and whether it’s wrapping up things from 2025 or beginning the marathon of the months ahead, we have all got into the flow. With the holiday season behind us, we tend to countdown to the Spring. Part of that process is navigating Cold & Flu season. We took some time to sit down with NHL New Jersey Devils Center, Jack Hughes to talk about his love for the game of hockey, playing on this team, his Olympic debut, and his partnership with Mucinex Kickstart!

ATHLEISURE MAG: When did you realize that you fell in love with hockey?

JACK HUGHES: Like honestly, super young I would say! Like, my older brother played (Editor’s Note: Quinn plays for the Minnesota Wild and his younger brother Luke plays for the Devils - they are the first trio of brothers to all be top-7 NHL draft picks and are cover athletes for EA Sports’ NHL 25), both of my parents played, and growing up, hockey was always around! I always had a stick in my hand. It was probably when I was extremely young and we were on the ice skating. My brother did it so I would say that I would have been 2 or 3.

AM: That is pretty crazy and amazing!

At what point did you realize that you wanted to go pro?

JH: I mean, I don’t think that you really realize that, I think that when you’re 8 years old, you’re playing to have fun and then it’s the same when you’re 12 and then 14. But maybe, when I was 16, that’s when I started to realize that maybe that would be realistic, you know? That’s when hockey gets more serious and the pyramid starts to shrink a little bit! Just growing up, that was always a dream of mine! I just wanted to play – to play in the NHL, but it just seemed so far fetched at the time.

AM: You got drafted in 2019 and you play for the New Jersey Devils, what does it mean to you to be on this team?

JH: Yeah, it’s good! I enjoy playing on the team and also living there. It’s the only team that I have played for in my career and I really enjoy it. It’s a place that I call home now and I love it, and I have really loved my time here.

AM: Clearly playing this sport is a total body workout! What are 3 workouts that you do to get ready for GAM3DAY?

JH: Well, workouts that I do, it’s kind of hard because you’re playing every night! You’re kind of just warming up and activating and you’re trying to keep your body feeling good and staying loose. But you also want to be kept strong and to keep it that way throughout the year. It’s important to get your rest obviously and your cardio is at such a high level because of all of the games and all of the skating, so there is so much that goes into it. But you’re just trying to keep your body feeling good for when you do play.

AM: What are your foods that are you’re go-to’s that you enjoy eating?

JH: I obviously love desserts, but I can’t have those all of the time! But things that keep me going for Game Day are things like sweet potatoes, a lot of high protein things like steak and chicken – you have to do all of that! Eggs, a ton of eggs in the morning is another one. I don’t know, it’s kind of like, you don’t really eat for food or enjoyment, it’s for fuel so that you can fuel yourself, feel good, and you can feel energized.

AM: With the Olympics coming up, you’re going to be competing on that global stage, what does it mean to you to be able to do this?

JH: It’s just a huge dream of mine. You know, I grew up as a proud American so it’s a big dream to be able to play for your country in the Olympics and it’s the biggest stage in hockey. So to be able to be a part of it is something that I have dreamed of for my entire life and I’m excited to be able to go through that process.

AM: You’ve partnered with Mucinex and Athleisure Mag is based in NYC and we’ve had a mix of some mild days and some cold days, but you know this is the time of year where we are navigating Cold + Flu season. Why did you want to partner with Mucinex and what are you doing to make sure that you are staying cold and flu free?

JH: Honestly, you have a ton of late nights traveling and you’re always moving around going from city to city. You try to stay at your best, but obviously, you get sick sometimes! I feel like Mucinex is at every locker room. Players are taking Mucinex for multi-symptom relief so that they can feel better and feel ready to try to be able to perform at their best. You have to do that and you have to get your rest as well. You just try to feel as good as you can!

AM: Can you tell us about the Kickstart to Greatness Campaign that you launched as you have partnered with Mucinex Kickstart, which honors the real key heroes of youth hockey - the mentors and programs that have helped shape young hockey players?

JH: Yeah! They have partnered with USA Hockey Foundation and have donated $20,000 to help fund the young American kids that are playing hockey. It’s something that I am super passionate about because I was super young too and obviously, youth hockey is something that is close to my heart. I was grateful to help Mucinex host a youth clinic with USA Hockey and Hockey in New Jersey to help kickstart the next generation of hockey stars. It’s an easy thing for me to be involved in this, as they donated to something that I care about, and it is an easy merger with something that I really care about and it is an easy thing to support.

IG @jackhughes

PHOTOGRAPHY CREDITS | PG 52 - 59 + PG 62 NJ Devils | PG 60 Adam Hunger/AP Content Services for Mucinex Kickstart |

Read the JAN ISSUE #121 of Athleisure Mag and see THE ICE PRINCE | Jack Hughes in mag.

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In AM, Athletes, Jan 2026, Olympian, Olympics, Sports, Wellness, Wellness Editor Picks Tags Jack Hughes, New Jersey Red Devils, Olympics, Olympians, Hockey, Luke Hughes, Quinn Hughes, EA Sports NHL 25, Mucinex
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JAMIE ANDERSON | DEFYING GRAVITY

February 22, 2026

One of the most decorated women’s snowboarders is none other than 3X Team USA Snowboarding Olympic Medalist and 21X X Games Medalist, Jamie Anderson. With a number of accolades under her board, she owns the most X Games hardware of any female athlete and the second most Winter medals of any athlete! She’s a 5X ESPY Female Action Sports Award Winner, is an 11 career World Cup winner, has 8 career U.S. Open wins, and wins across every other major action sports series in the last 2 decades! She has even joined X Games League Winter Founder Athletes ahead of the Winter League debut in 2027.

We wanted to know more about this phenomenal athlete, her passion for the sport, how she approaches snowboarding, and competing at Rockstar Energy Open last year, as well as the X Games which took place this month.

ATHLEISURE MAG: Do you remember your first moment on a snowboard and when did you fall in love with it?

JAMIE ANDERSON: I fell in love with snowboarding when I was 9 years old. My two sisters had started the season or two before, and as soon as I fit into their hand me downs, my mom took me to Sierra Tahoe and I had a ski school lesson. I remember it being super difficult at first, but later that day or the following day, I remember it clicking and being able to kind of ride and do my turns and that’s the moment I really fell in love with snowboarding and just having that freedom being on the mountain, exploring, riding trails through the woods. It brought me so much joy and presentess - just being in the moment. And literally almost 30 years later, I still just absolutely love snowboarding.

AM: When did you realize that you wanted to go pro?

JA: I would say relatively early, I think by 12 years old, I had a few years under my belt and I was starting to compete in amateur events right away. I really loved it and loved the whole industry. When I was 13, is when I qualified for my first X Games and I was definitely still an amateur at that point, and competing at Boardercross at the X Games, but I knew I really wanted to go Pro, travel, and have sponsorships. It was about two years later when I was 15, when I got to compete in freestyle and slopestyle, and I won my first medal. That really was the start of my professional snowboarding career.

AM: You are focused on Slopestyle and Big Air. What is it that you enjoy about competing in these 2 areas?

JA: I love Freestyle because it’s creative, it’s fun, it’s ever changing. I like going to different parks around the world and riding and figuring out my flow. It’s just fun. It’s playful. I kind of imagine it like a playground on the mountain for adults. 


AM: In order to perform at the most optimized level, what does an average week of training in terms of fitness routines/methods?

JA: Well, I’m a lot different than most athletes. I now am a busy mother of two, so my training program is a little bit all over the place. I like to do yoga. I try to snowboard as much as I can, but sometimes that is two or three days a week. And yeah, when I can, I like to do some weight training -- but I haven’t, to be honest in quite some time. For me, my kind of overall fitness and health routine is trying to get good sleep eating, nourishing, whole foods, exercising and staying as active and fit as I can without a gym -- the walking, the yoga, the carrying little babies around.

AM: How does nutrition play into that and what are 3 foods that you eat to assist you in your training goals?

JA: Nutrition is everything. I really believe we are what we eat and I love whole foods. I don’t have any necessary diets, but I try to eat as much grass-fed or wild meat.
My fiancée hunts, so we eat a lot of venison. I do a lot of pasture eggs, I like milk and apples and I also love my carbs. I eat a lot of pasta. I like making lasagna. I like Mexican food. I like anything as long as it’s fresh and good ingredients. 


AM: How important is recovery in this sport?

JA: For instance, at the Rockstar Energy Open event, we had a nanny come in and help me with the kids during practice. But when I got home, I would hang with the girls, maybe take them for a walk or go swimming, do a little stretching and a recovery, and then try to look at footage and make a game plan for my run. Then have dinner, maybe take a bath and go to bed. It’s very busy with the two kids because I really love momming and it’s my number one priority. We’re trying to kind of balance a lot, but it’s fun.

Recovering in this sport is huge. I think you have to feel good to perform good, so I think being strong and flexible is really key, and nutrition plays such a huge role in recovery as far as breaking up lactic acid, having your body and muscles hydrated. I often travel with a Bemer mat, which is like a PEMF, that really helps flush lactic acid and helps me recover. I’ve been using the Bemer mat for many years and I think it really, really helps me. It’s key. Taking care of my skin and letting it recover is also super important while spending so much time in the mountains. I love using First Aid Beauty Ultra Repair Cream.


AM: You recently competed in the Rockstar Energy Open in Breckenridge and it seems different than other competitions, why did you want to participate in this event?

JA: Now we’re a little bit past the Rockstar event, I chose to support and compete in this event because it felt like a real core snowboard event. I like that it had a different format with the final round being head to head. I loved that the course was unique and creative and it had rails. It had a butter pad type of jump. It had a hip, a quarterpipe, which really showcased all over skill and talent, and I just thought it was so fun. I’m really stoked I landed a good run. I ended up in the finals. I ended up in the last final round and took second place, and I am so grateful and proud of that.

AM: This month, we have the X Games and you are one of the most decorated snowboarders to have competed! Why do you love being at this event and what’s that like?

JA: Oh, I love the X Games because honestly, it’s like the mecca of action sports. I feel the X Games has done so much for snowboarding and all action sports, and it’s just fun. They have a sick course and take good care of the riders. My sponsor Monster is a huge part of it. It’s just a really fun event that I look forward to every year. My career started there when I was just 13 years old. Here I am, 35, still doing it and still loving it more than ever.

AM: Of course, all eyes will be on Italy for the Olympics. As a hopeful, what is it like for you to compete on this global stage and are you excited to be going back?

JA: I am so excited to be hopefully going back to the Olympics. I’ve yet to lock in my spot, but I am doing my best to ensure I make the US Team. I feel nervous about the big world stage, but I feel honored and that it’s truly such a privilege to compete at an Olympic level event. And not even an Olympic level, just at the Olympics itself is really an honor and a privilege. I feel so stoked to represent the U.S and ride with our team. I think it’s going to be a really beautiful experience. And I’m so excited to soak up the Italian culture. Eat a lot of pasta and just embrace the whole experience.

AM: You also love pushing boundaries in the Backcountry - why is this part of snowboarding so important to you?

JA: Backcountry snowboarding is kind of like it’s riding for your soul, you know? Backcountry snowboarding is just so fun. I feel like it really fills my spirit with joy and there’s nothing like riding the powder, riding Alaska, riding big lines or even just writing the resort with all your friends after it’s blanketed with beautiful, fresh snow. Yeah, backcountry snowboarding is a gift from God.

AM: As someone who has been in this career for awhile, who has had many success and is a mom of 2, how do you feel you’re approaching the sport now?

JA: Now I feel I have a way different approach to the sport. I’m kind of doing it for fun. I know the younger generation has progressed the sport so much, and I know I’m not going out there trying to do the most technical runs, but I just feel stoked to be getting out there at all and linking fun runs and just doing my best. My approach is way more relaxed in shell and I feel at peace with it.

AM: Tell us about the Jamie Anderson Foundation and what it does?

JA: So I started my foundation in 2013 to essentially give back to kids in the community. Growing up in a big family, I’m aware of how expensive it can be getting into snow sports ao I wanted to give back to kids in our community. We sponsor young athletes, peers and snowboarders, and give grants to help them with their careers, with travel expenses, accommodation, even snowboards and outerwear and things like that. It’s still pretty grassroots, but I want to see it grow more as time goes on, and hopefully help as many kids as possible.

AM: You have amassed a number of accolades and have competed at the highest levels! What do you want your legacy to be known as when people think about Jamie Anderson?

JA: I mean, I hope when people think back of me, I would like my legacy to be like spreading the love, having fun, embracing the journey, having a lot of gratitude and a full heart, and giving back to those around me.

IG @jamieanderson

PHOTOGRAPHY CREDITS | X Games

Read the JAN ISSUE #121 of Athleisure Mag and see Jamie Anderson | DEFYING GRAVITY in mag.

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In AM, Athletes, Jan 2026, Olympian, Olympics, Sports, Action Sports Tags Jamie Anderson, Snowboarder, SlopeStyle, Big Air, Team USA, Olympics, Olympian, Rockstar Energy Open, X Games, Athlete, Medalist, ESPY, Winner, Monster, Sponsor, Backcountry, Jamie Anderson Foundation
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ORIGINS AN NFL COLLECTION

February 18, 2026

It’s been another great NFL season and it all culminates with Super Bowl LX which takes place on Feb 8th at Levi’s Stadium in Santa Clara, CA, the home of the San Francisco 49ers! This year, the Seattle Seahawks and New England Patriots will battle it out to see who will be the champions! During this time of year, there are a number of events and activations taking place. One of them is Origins: An NFL Collection which in addition to be a collaborative line of apparel that is created with designers who are in the community that the Super Bowl is being held, but it is a time where those who are in the area can enjoy the pop-up! We wanted to find out more about this collection, the pop-up event, the NFL’s committment to highlighting artists and bringing them in to the experience of Game Day! We took some time to catch up with the Director of Marketing and E-Commerce at the NFL, Ashley Daniel to find out about this and more.

ATHLEISURE MAG: Tell me a bit about your background prior to coming to the NFL.

ASHLEY DANIEL: I’ve spent most of my career since coming out of college working for the NFL. During undergrad, I volunteered with the Super Bowl Host Committee and later interned with the NFL in the Media Strategy & Business Development department. After graduating, I was selected for the NFL’s Rotational Program and have continued to grow my career within the Consumer Products department ever since.

AM: As the Director of Marketing and E-Commerce at the NFL, what does your role entail?

AD: The role is dynamic, which is one of its most rewarding aspects. My work ranges from leading our Local Club Collaboration Program and developing capsule collections with small, local brands to collaborating with our advertising team on national NFL Shop TV campaigns. At its core, the position is about tying inspiration to conversion and strengthening fans’ connections to their cities and teams through product.

AM: Tell us about Origins: An NFL Collection in terms of why this program was created and what it serves to do.

AD: The Origins program was first developed for the Super Bowl in Los Angeles. Although we produce incredible Super Bowl merchandise, there was an opportunity to showcase products from local brands that authentically represent the host city and its communities. The program emerged from that insight, grounded in the belief that every host city is home to artists and designers who reveal dimensions of the city often overlooked.

AM: How do you go about finding designers to partner with, and what are you looking for?

AD: Each year, the approach evolves. In previous years, my colleague, Xaimara Coss, who is also a Director on the Consumer Products team at the NFL, and I relied heavily on web research and social media, tracking who was showing up at local markets, consistently launching collections, actively engaging with their communities, and creating truly distinctive work. This year, we partnered with our licensing partner, NoCallerID, to support the search. Together, we spent several weeks reviewing candidates and hosting introductory conversations before ultimately selecting the final group of brands.

AM: Tell me about the designers who will be participating in this year’s Origins: An NFL Collection.

AD: Each designer brings a distinctly different point of view, which is what makes this group so compelling. Aaron De La Cruz is an artist by trade, and his work immediately stood out to us, particularly his use of shape and movement, which introduced an aesthetic we hadn’t previously explored within the Origins program. We knew he would bring a bold, unexpected reinterpretation of the Super Bowl. Nostalgia approaches design through incredibly unique silhouettes; when we saw a previous collection featuring intricate woven paisleys, it was clear they would offer a fresh perspective on what fan apparel can be. Lastly, there’s Blvck Scvle, an iconic Bay Area streetwear brand that has been shaping the culture since 2007. Their product is elevated and refined, with exceptionally strong design execution. Together, the three brands form a powerful cohort that authentically represents the spirit and creativity of the Bay.

AM: This year, there will be a one-day pop-up event ahead of the Super Bowl in the Bay Area. Tell us more about this.

AD: Each year, we host a launch pop-up retail event that serves as the first opportunity for fans and the community to shop the new collection. The event brings together shopping, music, and a strong community presence in support of the participating brands, attracting both locals and visitors in search of authentic Super Bowl products and experiences. This year’s launch will take place on Thursday, February 5, at the Pearl from 11 a.m. to 5 p.m., and is free and open to the public.

AM: For those who are unable to attend the event, how can they be part of this experience?

AD: On Friday, February 6, at 9 AM ET, the product goes live on NFLShop.com/origins. They can also follow the brand stories as they launch on @NFL on IG and on NFL.com/origins.

AM: In terms of the Super Bowl, will this collection of Origins: An NFL Collection be at the stadium?

AD: No. Any product that does not sell out at the launch event will be sold at the NFL Shop Presented by Visa at Super Bowl Experience Presented by Jersey Mike’s.

AM: Are there any upcoming projects that you would like to share with us that we should know about at the NFL that you are involved in?

AD: There are a lot of great drops coming out around the Super Bowl. We can’t say much right now, but stay tuned.

IG @nfl

After speaking with Ashley about Origins: NFL Collection, we wanted to talk with one of the designer collaborators, Aaron De La Cruz, to find out more about his work, participating in this assortment, and more!

AM: Before we delve into this collaboration that you did with Origins: An NFL Collection, can you tell me about your background and what led you to design?

AARON DE LA CRUZ: From as far back as I can remember, I have loved to draw. As a kid growing up in the 80’s and 90’s, I spent a majority of my time outside surrounded by skate and graffiti culture. The graphics I would see on clothing, skateboards and art in the streets influenced me to create my own at home, school and, eventually, on the streets too. I was fortunate enough to have the support of my parents and teachers who recognized my talent, which helped me get into programs and eventually art school. I graduated from college with a BFA and went into teaching art for ten years until I became a parent and I decided to pursue being a full-time artist. That was exactly 13 years ago this month – wow, time flies! I’m the first full-time artist in my family, so my main focus is to show my kids that being a creative for a living is possible. This occupation is hard and definitely has its challenges. They are old enough now to see what it’s really like, but projects like this are moments to celebrate and make it feel like a dream come true.

AM: You have done a number of collaborations with Maison Margiela, Diesel, ESPN, etc. What is the creative process that you go into when you are creating something for or with another brand?

ADLC: When taking on collaborative projects, I prefer to have a personal connection with the client or find a way to connect the project to my family. Because many of my works are considered abstract at times, they can appear as decorative considering the context in which they are displayed. I always try to find a way to integrate my family into these types of projects because, for me, these are the people in my life I’m surrounded by the most. When given the opportunity, I make it a point to provide a story that will connect with the audience, especially for those who are interested in what’s beyond the surface.

AM: How much does the Bay Area influence your work?

ADLC: The Bay is a special place. We have a rich history of movements that were born here that have spread throughout the world. That, plus our unique landscape, draws people to visit and live here, including myself. I don’t know if the Bay is something visually noticeable in my work, but I can say the culture here has definitely influenced what I do with my artwork. Social justice is something very important to me, and I use my art as a vehicle to express my opinions. I try my best to donate works to nonprofits that are doing amazing work. I also give away my work from time to time for those who might not be able to afford it and promote social interaction.

AM: As one of the collaborators in the Origins: An NFL Collection, what does it mean to you to be part of this project?

ADLC: This project is HUGE! As a kid, I was a big NFL fan, and now as a parent, football plays a big part in my life 24/7. I have twin sons (and a wife) who are borderline obsessed with the sport, so for me to be involved at this level is definitely a project I am happy about, and so are they. Being Mexican and a fan of the sport, you don’t see much representation on the field, so for me, this project was an opportunity for us to be seen at this level. I really wanted to show any kids who are artists or have a desire to play the sport that we can find ways to be seen on and off the field in the NFL.

AM: What were you inspired by in terms of the items that you designed in this collaboration?

ADLC: Many of the works I create involve the idea of deconstruction and breaking something down to its simplest form. For the collection, I wanted to create something that my fan base – who might not be football fans – would appreciate, and for football fans who aren’t familiar with my work would recognize.

First, the use of black and white was inspired by the referee uniform. The referee is someone who plays a big part in the game and, at times, can control the game. The artwork on the garments is scaled at 2” wide, which is the width of the black and white stripes found on the official NFL referee uniform.

Second was the location of the artwork. This was inspired by the player, their passion and what they put their body through playing the sport. I created an all-over design because they take hits all over the body and sometimes walk away with wounds and scars that they have for life, all for the love of the sport.

Third was the design, I created unique marks using my signature style that reference routes found in a playbook. I wanted to capture the simplest thing that was recognizable and had that feel of hand-drawn.

I wanted to capture the simplest thing that was recognizable and had that feel of hand-drawn.

The colors of the garments are white on black (chalk on board), black on white (marker on dry erase board) and the grey colorway is a nod to San Francisco and our reputation for being covered in fog.

AM: Are there any upcoming projects that you would like to share with us that we should know about?

ADLC: Please be on the lookout for the online release of the collection at AARONDELACRUZ.COM on Feb 7th. If you happen to be in San Francisco for the Super Bowl, be on the lookout for a city-wide project I’m doing on Feb 6th. This project will involve me creating 11 original works of art and dropping them off at 11 different locations throughout the city. I’m using this as an opportunity for people to discover and support independently owned businesses within the 11 districts (11 players on the field!) of San Francisco. All of this will take place on my Instagram (@aarondelacruz) so you will need to follow and see what happens!

Aside from that, I’m working on multiple projects and continuing to play this game of life while supporting my team (family). Trying my best to win the MVP for being the best Dad in the league and not end up on the injured reserve list haha.

IG @aarondelacruz

PHOTOGRAPHY CREDITS | Origins: An NFL Collection

Read the JAN ISSUE #121 of Athleisure Mag and see ORIGINS an NFL Collection in mag.

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In AM, Fashion, Jan 2026, Lifestyle, Sports, Editor Picks Tags Origins an NFL Collection, NFL, Sports, Super Bowl LX, Football, The Bay, Levi's Stadium, San Francisco 49ers, Seattle Seahawks, New England Patriots, Ashley Daniel, Fashion, Game Day, Director of Marketing and E-Commerce, Aaron De La Cruz, Nostalgia, Blvck Scvle, Bay Area, NFL Shop, Jersey Mike's, Visa, Maison Margiela, Diesel, ESPN
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ATHLEISURE LIST | PRIVÉ PADEL

February 13, 2026

Former professional tennis player and Wall Street banker, Nicholas Solarewicz and entrepreneur, Chris Moore joined forces to launch Privé Padel. Their vision is to push the sport of padel forward, which is one of the fastest growing sports and their first phase is opening up this club.

Padel’s roots can be traced to Latin America in the 70’s. It gained momentum in Argentina and Spain where padel is the second most popular sport by participation behind football, and is now all across Europe. Padel is more similar to tennis and squash as it mixes elements of both. It is a doubles game sharing the same scoring as tennis with the addition of glass walls surrounding the court. Padel shares much of the culture of tennis, but is quicker to learn, softer on the body, and more of a social experience.

With an initial target of players in NYC and Miami - as well as to bring padel to the most beautiful travel destinations and hospitality, the Hamptons was the ideal setting for their first concept at a luxury resort. Privé was the first padel club to build and independently operate as an amenity of a luxury resort in the U.S. Guests can expect a stunning backdrop and high-touch experience.

They offer 2 tiers. Gold is perfect for the player who hits the court a few times a week, offering 50% off court bookings and a set of guest passes each month. Platinum is designed for the true padel enthusiast. While it comes at a premium, it includes unlimited complimentary play, so if you’re serious about your game, there’s real value there.

This year marks the 3rd season and in addition to their Montauk location, you’ll see Privé Padel at some exceptional resorts around the globe. Pop-ups, tournaments, brand collaborations, and members-only events are in the works for this year.

It’s worth noting that if you are a beginner, padel is about having fun, not perfection, especially if you are playing with those that are at your level.

If you are someone who has played a racquet sport consistently, it’s a seamless transition into padel in terms of getting on the court and having a great experience! Be mindful that having that know how is great especially if you are playing someone who may be a non-racquet sport player; however, padel is much less about physical power and proweress and more about finesse and touch.

PRIVÉ PADEL ARMEL RETREATS

58 Star Island Rd

Montauk, NY 11954

prive-padel.com

IG @privepadel

PHOTOGRAPHY CREDITS | Privé Padel

Read the JAN ISSUE #121 of Athleisure Mag and see ATHLEISURE LIST | Prive Padel in mag.

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9LIST ROUTIN3S | JACK HUGHES

February 12, 2026

Read the JAN ISSUE #121 of Athleisure Mag and see 9LIST ROUTIN3S | Jack Hughes in mag.

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9PLAYLIST MULTI | DUSTIN JOHNSON

February 10, 2026

Read the JAN ISSUE #121 of Athleisure Mag and see 9PLAYLIST MULTI | Dustin Johnson in mag.

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PHOTO COURTESY | IG @LewisHamilton

LEWIS HAMILTON AT FERRARI: ONE LAST TITLE PUSH FOR THE BRITISH STAR

February 9, 2026

Lewis Hamilton’s move to Ferrari shocked the Formula 1 (F1) world, but his first season in red raised the most uncomfortable question of his career. Without a podium finish for the first time in nearly two decades, Hamilton enters 2026 facing doubts that would have seemed unthinkable only a few years ago. His debut campaign with Ferrari ended with sixth place in the standings, leaving the team fourth in the constructors’ championship and searching for direction.

F1 rarely offers neat endings, but the sport’s biggest regulation reset in a generation has handed Hamilton one final opportunity to rewrite the script. Early testing in Barcelona has provided cautious optimism, with Hamilton topping the unofficial timing charts with a 1:16.348. He subsequently described Ferrari’s new car as ‘more enjoyable and responsive’ than the ground-effect cars that have undermined him since 2022. However, the sportsbooks featured on comparison platform www.bettingtop10.com were unimpressed, rating Hamilton as a 20/1 shot to win the title this season. Read on to hear about how the oddsmakers have underestimated Hamilton’s chances of winning a record-breaking eighth world championship.

A Brutal First Year in Red

Hamilton’s first season at Maranello stripped away the romance that accompanied his arrival. The Ferrari never offered consistent race-winning pace, but Hamilton also struggled to extract maximum performance, particularly over one lap. Teammate Charles Leclerc out-qualified him 22 times across the season and regularly converted marginal advantages into strong results. More concerning was the absence of signature Hamilton moments, with only a sprint win in China standing out in an otherwise subdued campaign. The frustrations spilled into public view as Hamilton labelled the season his ‘worst ever’ and openly questioned his own performances. Ferrari endured their first winless year since 2020, reinforcing the sense that the partnership was misfiring. The narrative shifted from fairytale reunion to genuine uncertainty.

A Regulation Reset Potentially Changes Everything

The 2026 regulations represent the biggest technical upheaval Hamilton has experienced, reshaping cars, power units and the role of the driver. Downforce has been reduced, active aerodynamics introduced, and energy management elevated to a central race skill. That shift could prove decisive for Hamilton. He has repeatedly stated that the new generation of cars is more fun to drive, more intuitive and better aligned with his natural style. Ferrari’s decision to halt 2025 development early and commit fully to this year reflects how seriously they view this opportunity. Hamilton and Leclerc have both been heavily involved in the car’s development, providing feedback on everything from energy deployment to steering wheel layout. Ferrari’s early testing mileage suggests a cleaner start than in previous years, with reliability holding up across long runs. That foundation matters more than lap times at this stage.

Experience Versus Time

Hamilton’s experience remains his greatest asset, particularly in a season defined by unknowns. He thrived during the last major regulation reset in 2014 and understands how quickly competitive orders can shift. His ability to guide development, interpret data and adapt race strategies gives Ferrari a reference point that few teams possess. However, age is an unavoidable factor. Hamilton has been outscored by younger teammates in three of the past four seasons, and the margins that once fell his way now seem less forgiving. While Fernando Alonso continues to defy expectations into his forties, F1 offers no guarantees of longevity. This season may ultimately reveal whether Hamilton’s struggles were car-specific or the first signs of irreversible decline.

The Bookies’ Verdict & the Reality

Bookmakers remain unconvinced by the early optimism. Odds of 20/1 on the sportsbooks listed on BettingTop10 highlight the size of the task he faces in the title race.  Ferrari must not only close the gap to the front but do so faster than teams who appear better positioned at the start of the new cycle. Hamilton must reverse recent trends and outperform a teammate entering his prime. That combination is rare, but not unprecedented. Whether Hamilton succeeds at Ferrari will not be decided by testing headlines or the latest odds. It will hinge on development pace, operational clarity and Hamilton’s ability to rediscover his edge. While the season ahead will not necessarily impact the British star’s legacy in F1, he will be desperate to prove that he is no back number.

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X GAMES 2026

January 22, 2026

As we look ahead to the weekend, we’re excited that the X Games will bring us our favorite Winter sports from Aspen, Jan 23 - Jan 25th. With a number of phenomenal athletes including our DEC ISSUE #120 cover Mark McMorris who is the most decorated Winter athlete in the history of the X Games with 24 medals (11 G, 10 S, 3 B) and is a Winter X Games Founder Athlete for the X Games League! In addition, there are a number of athletes that will be hitting the snow that we can’t wait to see! If you won’t be in Aspen to catch all the action, you can tune in on ESPN, ABC, ESPN+, Hulu+, and streaming on The Roku Channel and XGames.com.

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In AM, Sports, Athletes Tags X Games, Aspen, Mark McMorris, Founder Athlete
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PHOTO CREDIT | Adam Hunger/AP Content Services for Mucinex Kickstart

KEEPING COLD + FLU SEASON ON ICE

January 22, 2026

We’re in the New Year and whether it’s wrapping up things from 2025 or beginning the marathon of the months ahead, we have all got into the flow. With the holiday season behind us, we tend to countdown to the Spring. Part of that process is navigating Cold & Flu season. We took some time to sit down with NHL New Jersey Devils Center, Jack Hughes to talk about his love for the game of hockey, playing on this team, his Olympic debut, and his partnership with Mucinex Kickstart!

ATHLEISURE MAG: When did you realize that you fell in love with hockey?

JACK HUGHES: Like honestly, super young I would say! Like, my older brother played (Editor’s Note: Quinn plays for the Minnesota Wild and his younger brother Luke plays for the Devils - they are the first trio of brothers to all be top-7 NHL draft picks and are cover athletes for EA Sports' NHL 25), both of my parents played, and growing up, hockey was always around! I always had a stick in my hand. It was probably when I was extremely young and we were on the ice skating. My brother did it so I would say that I would have been 2 or 3.

AM: That is pretty crazy and amazing!

At what point did you realize that you wanted to go pro?

JH: I mean, I don’t think that you really realize that, I think that when you’re 8 years old, you’re playing to have fun and then it’s the same when you’re 12 and then 14. But maybe, when I was 16, that’s when I started to realize that maybe that would be realistic, you know? That’s when hockey gets more serious and the pyramid starts to shrink a little bit! Just growing up, that was always a dream of mine! I just wanted to play – to play in the NHL, but it just seemed so far fetched at the time.

AM: You got drafted in 2019 and you play for the New Jersey Devils, what does it mean to you to be on this team?

JH: Yeah, it’s good! I enjoy playing on the team and also living there. It’s the only team that I have played for in my career and I really enjoy it. It’s a place that I call home now and I love it and I have really loved my time here.

AM: Clearly playing this sport is a total body workout! What are 3 workouts that you do to get ready for Game Day?

JH: Well, workouts that I do, it’s kind of hard because you’re playing every night! You’re kind of just warming up and activating and you’re trying to keep your body feeling good and staying loose. But you also want to be kept strong and to keep it that way throughout the year. It’s important to get your rest obviously and your cardio is at such a high level because of all of the games and all of the skating, so there is so much that goes into it. But you’re just trying to keep your body feeling good for when you do play.

AM: What are your foods that are you’re go-to’s that you enjoy eating?

JH: I obviously love desserts, but I can’t have those all of the time! But things that keep me going for Game Day are things like sweet potatoes, a lot of high protein things like steak and chicken – you have to do all of that! Eggs, a ton of eggs in the morning is another one. I don’t know, it’s kind of like, you don’t really eat for food or enjoyment, it’s for fuel so that you can fuel yourself so that you can feel good and you can feel energized.

AM: With the Olympics coming up, you’re going to be competing on that global stage, what does it mean to you to be able to do this?

JH: It’s just a huge dream of mine. You know, I grew up as a proud American so it’s a big dream to be able to play for your country in the Olympics and it’s the biggest stage in hockey. So to be able to be a part of it is something that I have dreamed of for my entire life and I’m excited to be able to go through that process.

AM: You’ve partnered with Mucinex and Athleisure Mag is based in NYC and we’ve had a mix of some mild days and some cold days but you know this is the time of year where we are navigating Cold + Flu season. Why did you want to partner with Mucinex and what are you doing to make sure that you are staying cold and flu free?

JH: Honestly, you have a ton of late nights traveling and you’re always moving around going from city to city. You try to stay at your best, but obviously, you get sick sometimes! I feel like Mucinex is at every locker room. Players are taking Mucinex for multi-symptom relief so that they can feel better and feel ready to try to be able to perform at their best. You have to do that and you have to get your rest as well. You just try to feel as good as you can!

AM: Can you tell us about the Kickstart to Greatness Campaign that you launched as you have partnered with Mucinex Kickstart which honors the real key heroes of youth hockey - the mentors and programs that have helped shape young hockey players?

JH: Yeah! They have partnered with USA Hockey Foundation and have donated $20,000 to help fund the young American kids that are playing hockey. It’s something that I am super passionate about because I was super young too and obviously, youth hockey is something that is close to my heart. I was grateful to help Mucinex host a youth clinic with USA Hockey and Hockey in New Jersey to help kickstart the next generation of hockey stars. It’s an easy thing for me to be involved in this as they donated to something that I care about and it is an easy merger with something that I really care about and it is an easy thing to support.

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In AM, Athletes, Sports, Olympian, Olympics, Wellness, Wellness Editor Picks Tags Cold + Flu Season, Jack Hughes, New Jersey Devils, NHL, NHL New Jersey Devils, Mucinex, Mucinex Kickstart, Olympic, Olympics, Olympic debut, Hockey, Athleisure Mag, USA Hockey Foundation, USA Hockey, Hockey in New Jersey, youth league, Winter Olympics, Milano Cortina 2026 Winter Olympic Games
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PUSHING THE LIMITS | MARK MCMORRIS

January 21, 2026

This month, we end the year with a cover star that we are very excited about who is the most decorated snowboarder in X Games history, with 24 medals (G11, S10, B3) as well as being a 3X Bronze Olympic Team Canada Snowboarding medalist - Mark McMorris! He is known for taking to the snow in Slopestyle, Big Air and Backcountry as he truly has a passion for his sport! His love for it has taken him all over the world, whether he’s competing or doing stunning films such as his latest PAVED in collaboration with Red Bull and Burton, that are both sponsors of his! He has additional coveted list of sponsors as well as including Oakley, Dove Men + Care, KLM Airlines, and Toyota to name a few.

We caught up with him ahead of some phenomenal competitions including Rockstar Energy Open that took place this month, X Games next month, and the Winter Olympics 2026 in Milano Cortina, Italy - for his 4th appearance - just for starters. We wanted to know more about how skateboarding led to snowboarding, the styles of snowboarding that he enjoys doing, the importance of competitions, how he approaches training, the upcoming season, and how he gives back through the McMorris Foundation!

ATHLEISURE MAG: We know that you enjoy skateboarding. What took you from that sport and drew you to snowboarding?

MARK MCMORRIS: Honestly, we went on a family trip and my brother and I are 2 years a part and my mom was about to have us go on a ski lesson and we saw snowboards for the first time! They were on the wall in the rental zone where you would sign up and get your gear for your lesson. I had skateboarded the entire Summer before and I thought, “I want to stand sideways, I want to be able to skateboard on the snow.”

Thank God our neighbors on our street were skateboarders and kind of got me into that and hooked on that! If not, I might have went into ski lessons! I’m very thankful that I became a boarder and it is a huge kudos and thank you to skateboarding!

AM: At what point did you think that you wanted to go pro and really do this as a career?

MM: I think when I was 12 or 13. I knew that I had potential and that I loved nothing more than being able to snowboard and to be up in the mountains with my friends. I didn’t know how I was going to do it, but I was definitely plotting that I would be able to stay in the mountains and to enjoy this and to do it for the rest of my life! I didn’t know what avenue I was going to go, but I did have my mind made up that I wanted to snowboard for the rest of my life.

To do so professionally was the dream. I mean, when you’re super passionate about something, it’s crazy how hard the human can work towards it!

AM: 100%!

You’re known for Slopestyle and also Big Air, can you tell us about these disciplines and why you are drawn to them?

MM: Slopestyle is a combination of rails and jumps – kind of what you would see around every single snow park. Most resorts will have a couple of jumps and a couple of rails. That’s what a lot of kids grow up doing in that freestyle of things of riding. There’s less and less half pipes nowadays. Where we grew up in Western Canada, there wasn’t many half pipes if any! So, that’s kind of what I was drawn to and obviously, I liked catching big jumps.

So, catching Big Air, is just one single jump. Slopestyle is a combination of jumps and rails which we really love and are drawn to. That’s kind of what you would see in the movies and things like that. So, I have always had a big love for it, and still do!

AM: Clearly, snowboarding is a full body sport, but do you find yourself doing other fitness methods or workouts that help to optimize you when you are doing this?

MM: For sure! Having mobility and strength in those deep ranges will keep you less injury prone, will make you be able to stay on the mountain longer – so strength and mobility are kind of the 2 bigaboos and I work on those daily. Especially as I get older, it’s always been very important to me and I came up during a time where my elders were like, “you have to stretch and you have to do gym work.” If you want to be a pro, you have to be a pro athlete and you have to have fitness and that kind of strength to be able to do it at the level that we are doing it and to of course have that kind of longevity! You want to try to stay out of that rehab zone!

AM: From what you can tell as we’re talking to you as you’re preparing for the Rockstar Energy Open in Breckenridge – how is it different than other competitions that you have been in as I know this is their first debut in snow.

MM: Yeah. I think it is really exciting that there is a different kind of contest that is happening in an Olympic year where it’s usually very regimented. It’s nice to be able to switch it up and kudos to them to get a unique group of riders together and to have a very unorthodox, fun, creative course that we would normally not see and to have a fun twist on things! I’m really stoked to be here and it’s nice to have this break in the season. You’re still competing and you still want do well and you’re making a plan and trying to do a run. At the same time, it feels a little more laid back and you’re not chasing points to qualify for the Olympics or going for broke on some 80’ jump – it’s all fun sized and extremely creative.

AM: You have the X Games coming up as well as the Winter Olympics. What’s a week of training look like when you are focused on competitions like that. Are you doing anything different?

MM: A week of training during a major competition like the X Games or the Olympics, is a lot of planning around when the practice sessions are. You’re trying to peak at the right times, trying to get the rest you need – when you have a day off, maybe you’re going to do a lift then. Most of the time, it’s a lot of recovery and mobility, breathwork, thoracic spine, and things like that – trying to just keep the chassis in tip top shape. Trying to eat clean and prioritizing a good 8 hour rest, things like that.

I would say that on non-competition weeks, you’re lifting more weights and doing harder gym sessions. But the practice sessions are a ton of impact and a ton of mental stress. So when you get off the hill, you’re in the gym, but it’s more about spinning, recovery, mobility, eating clean, and sleeping.

AM: Wow!

You’re one of the most decorated snowboarders and with the X Games being a few weeks away, what do you love about competing there and what are you looking forward to?

MM: The X Games has been so amazing for my career! I have had great success in Aspen and I love the town – it’s a special place. I can’t say enough good things about X Games and Aspen – it has truly built my career to what it is. I’m just thankful that I am still doing it and my first X Games was in 2011 in Aspen –

AM: Which is crazy because that’s veteran status there!

MM: Yeah, 15 years now! I’m thankful to still be going out there, I’m thankful to still be able to have a shot at winning. I’m feeling healthy and happy and I’m really excited to be able to get back there!

AM: This will be your 4th Olympic appearance. What does it mean to you to represent your country, participate in the opening and closing ceremonies, and to compete on that kind of global stage?

MM: It’s an honor to represent your country! Like you said, it will be my 4th time around which I am extremely proud of. There’s not a single male that I competed with in 2014 at the Sochi Olympics that will be at the Olympics in Italy. I am proud of that longevity and I am proud of the hard work that I have put in. I am really looking forward to going out there and doing my best and riding to the best of my ability. I really feel like that if I do that, I have a good shot at some hardware. I’m excited for family and friends to be around because the last one in 2022, it was quite COVID’d out. It wasn’t a ton of spectators.

When I go to an Olympics, it’s always been pretty focused mode – horse blinders on. Not really like taking in a ton – you’re just kind of focused on what you’re doing. I actually went to Paris for the last Summer Games and it was a lot of fun to be able to take in an Olympics and not to compete! I could just be a fan and I really enjoyed that! So I’m excited for friends and family to come to get that experience and obviously, as I get older and mature more, I know that there is a lot more to life than that, but I will definitely be locked in and focused and I will try to enjoy it as well as the pizza and pasta as well!

AM: Pizza and pasta – that’s our language right there!

MM: Yup! If we’re going to get a big work in, you get to have a carb load!

AM: As someone who has competed all over the world, you have filmed all over the world, are there 3 places that are your top destinations to snowboard in that you can share?

MM: It’s really hard for me and I guess I’m biased, but I will say that Western Canada has got to be in my top 2 if not 1! I think Japan is a place that if you love to ski or snowboard, it’s a must! Anytime after the New Year to late Feb, it’s really hard not to score there. It’s a really special place and it’s neat to go there and to experience that culture. I spend a lot of time on the glaciers in Europe during the Fall for training and I like spending time in Switzerland, Austria – places like that! I really like Italy – their mountains are amazing and the people and the culture are also amazing there. I think that the Alps, Japan and Canada are my 3 favorite places to go.

AM: Because you do travel so much, are there 3 items that you like to take with you that make you feel like you’re at home?

MM: Yeah! You know I return to the same spots a lot over the last 15 years. Something that always comes with me is this little portable blender and then I have juicers all around the world at the places that I stay! Then, there’s my roller! Like I bring that in my carry-on because sometimes I get off the plane and when I am waiting for the next flight, I can just roll my back out and it’s such a good feeling – I love it! I would say that those are obviously my essentials – I mean clearly there’s my passport and things like that.

But the things that I bring that I like, my portable smoothie, I have juicers everywhere and my roller!

AM: What do you think has allowed you to have such longevity in this sport?

MM: I think what has helped me to have such longevity in this sport is keeping a good circle of people around me. Keeping friends, family, agents, and managers that keep it fun for me. That’s really important and people that want to work hard and succeed, you need to surround yourself with people that have like minded goals for sure! Then there’s my overall passion for snowboarding, my love for snowboarding has been something that has definitely pushed me and helped me to elevate my career. My love for the community of snowboarding, and how thankful that I am that it has given me the life that I couldn’t have even dreamed of. It has literally been something that I couldn’t have even dreamed of. It’s really important for me to try and to give back. We do that with the McMorris Foundation and things like that. We just try to break down the barriers of entry. I think that giving back to a community that has given you everything is really important with longevity. Also not just competing my whole career – it’s also breaking off and doing some films and just not doing the same thing constantly – it has kept it fun for me!

AM: You mentioned the McMorris Foundation that you started with your brother, Craig, did you think that it would be where it is at today?

MM: No! Honestly, I’m so thankful that we did it as far back as we did. It kind of seemed like we weren’t big enough to have a foundation when we started it, but that’s not true. We got to meet some incredible people and some generous people and have had quite a big outreach. We’ve had connections to other athletes, we’ve got to do some amazing things and to raise tons of money and I feel like we’re so lucky and have been able to play hockey, to play baseball, to snowboard and to do this and to do that. It taught us a lot in life. You can learn a lot through sport and I want every kid to have that experience and it is something that is near and dear to my heart.

AM: When you’re not competing, how do you take time for yourself?

MM: Um, I am a huge sports person so even when I have time off, I’m engaging in sports whether it’s surfing, playing hockey, skateboarding, going to sporting events! Obviously, spending time with my family – we all like to golf. I like to chill with my friends really and just doing normal stuff. I definitely like to try and experience some of the places that I have been lucky enough to go to, but it is so work focused. So I prioritize that more by going on trips to see places and really immersing myself in the culture which I quite enjoy. It can be like I said, like horse blinders sometimes when you are going to these places and you have such a goal and it’s like work – well it is work because you’re grinding. So, I want to experience these places and more things and those places that I love. I’m a huge food guy, I love food from different places around the world. So I really indulge in that when I can!

AM: You’re also known for snowboarding in the backcountry and last night, we watched PAVED.

MM: Nice!

AM: Yeah, it was the best 42 mins of our time last night watching this in prep for this interview!

MM: Sick! That’s really cool to hear – thank you!

AM: We’ve snowboarded and we are nowhere near your level, but we do like doing it to go out a bit and then to have drinks after.

But watching you and the other athletes in the backcountry at locales around the world was really great to see as we are fans of theirs as well. Tell us about this movie as we know it was done in partnership with Red Bull and Burton and why did you want to participate in this?

MM: I mean, it was a little tricky timing in terms of being in such a big year coming up. It was something that is so important to me in being able to have such a presence in the backcountry and the film world. It was really cool to hear that you watched it because you see how cinematic it is in the backcountry and how it looks. Of course it can look a little scary sometimes.

AM: Oh it was terrifying to see the ones in Alaska – couldn’t imagine it!

MM: Yeah it’s like wow! Snowboarding on these untouched slopes it’s just so majextic and picturesque and honestly, it’s a ton of fun to be out there for me. I love pushing myself like that as well and it’s such a team effort filming. You’re all helping each other and you have each other’s backs! That’s a nice change sometimes – I mean we all have each other’s backs, but we’re also competing. So being in the backcountry with Zeb Powell (X Games G1 + S1) for the first time and long time friends with Danny Davis (X Games G2), Brock Crouch, and Ben Ferguson (X Games S1 + B1) – to have that crew together and just making an awesome film! Thank you to Red Bull and Burton for giving us that rad opportunity! It was something that I definitely couldn’t pass up and I think that they did an awesome job on the movie!

AM: It was beautiful and what came to mind was in watching surfing for years and specifically things like the big waves in thinking about HBO’s 100 Foot Wave, you know about the tow in for surfers. The film illustrated this with drops ins from the helicopter as well as the Ski-Doos - not sure if that is correct...

MM: Oh yeah the Ski-Doo, you’re right – you nailed it! It’s crazy what you can access on those things and that’s a big part of it. Of course, as you saw, the triangle has the Helli on top which is the top mode of transportation! But Ski-Doo, they’re amazing what you can get to. I loved being back there and being able to enjoy that with friends, it’s freaking special and you don’t have that kind of instant gratification. Like if you’re doing a competition and you do well, you’re on that podium. But when you do this and you get clips and you see it all come together, and it’s such a team effort – that’s comparable, if not more gratifying at times.

AM: The film was awesome and the music – everything was just produced and came so well together. It was very cool!

MM: Thank you! I’m happy that you enjoyed it.

AM: You have 24 medals from the X Games, 3 from the Olympics, you’ve won US Opens, you have coveted brands that are sponsoring you, you’ve been in a number of films, and you have left your fingerprint on the sport. What do you want your legacy to be known as when they are looking at Mark McMorris and this incredible career?

MM: Ooo. Someone that pushed the limits. Someone that had a love for the sport and really focused on all sides of the sport and wasn’t just kind of like a one lane kind of guy. Someone who gave back to the community. That would be something that I would be truly proud of!

AM: We appreciate you taking the time, we didn’t realize that you will be training tomorrow in prep for the competition that is taking place this weekend!

MM: No problem! I’m so excited for this cover and it’s so neat that I will be on the cover as there have been some very impressive people that have been in it!

IG @markmcmorris

PHOTOGRAPHY COURTESY | FRONT COVER/BACK COVER Chris Singer/Red Bull Content Pool | PG 16, 27 Frederik Kalbermatten | PG 19, 20, 28, 30, 34, BACK COVER Aaron Blatt | PG 23, 24 Emily Tidwell/Red Bull Content Pool | PG 33, 40, 44 - 51 X Games | PG 36 Christian Pondella | PG 38 Cole Giordano/Red Bull Content Pool | PG 42 Rock Star Energy Open |

Read the DEC ISSUE #120 of Athleisure Mag and see PUSHING THE LIMITS | Mark McMorris in mag.

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In AM, Athletes, Dec 2025, Olympian, Olympics, Sports, Action Sports Tags Mark McMorris, Olympics, Olympians, Athlete, Athletes, Sports, Red Bull, PAVED, Snowboarder, Snowboarding, X Games, Rockstar Energy Open, Back Country, Slope Style, Big Air, Winter Games 2026, Medalist, Burton, Oaklet, Dove Men + Care, KLM Airlines, Toyota, McMorris Foundation, Snowboards
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NEW YEAR, N3W YOU

January 13, 2026

Read the DEC ISSUE #120 of Athleisure Mag and see NEW YEAR, N3W YOU in mag.

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ROSE BOWL GAME

December 26, 2025

We’re looking forward to kicking off the New Year with the iconic 112th Rose Bowl Game with Alabama Crimson Tide (9) against Indiana Hoosiers (1) as they go against each other for this Playoff Quarterfinal. We’re already looking forward to this game on Jan 1st at 4pm ET!

Indiana won the Big Ten Championship for the first time since 1967 in their game against Ohio State. Although the Hoosiers started ranked 20th, after winning the Big Ten title the university is the only undefeated team in the Football Bowl Subdivision. They are the overall No 1 seed. Their all-time bowl record is 3-10.

Alabama defeated Oklahoma in the first round of the CFP playoffs. This is their 9th appearance at the Rose Bowl Game with a record of 5-2-1 and an all-time bowl record of 42-27-3.

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In AM, Sports, Athletes Tags Rose Bowl Game, Indiana, Alabama, Football, NCAA, Big Ten, Big Ten Championship
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ROCKSTAR ENERGY OPEN 2025

November 29, 2025

We’re looking forward to the Rockstar Energy Open at the Breckenridge Ski Resort that takes place from Dec 19-21st in Breckenridge, Colorado. This 3 day festival is free and open to the public and showcases world-class snowboarding competitions, live music, art, installations and an interactive fan village with Breck’s 5 iconic peaks in the background. You’ll enjoy elite pros as well as rising stars!

The inaugural snowboarding edition of the Rockstar Energy Open will include both men’s and women’s divisions and spotlight a star-studded roster of Rockstar Energy athletes, including Olympic gold medalist Red Gerard, Colorado native Nik Baden, and fan-favorite Iris Pham.

The Rockstar Energy Open will also debut a new world-class rider-designed course created in partnership with Snow Park Technologies and the Breck Terrain Park Crew. The competition venue will feature a unique muli-terrain setup unlike traditional slopestyle, halfpipe or big air formats. 

Read the latest issue of Athleisure Mag.

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DUSTIN JOHNSON | CHAMPION LEGACY
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FOR THE LOVE OF THE GAME | MEGAN EUGENIO

November 21, 2025

This month we caught up with Overtime Sportsbroadcaster, Influencer, and Content Creator Megan Eugenio! For the past few years, Overtime Megan has brought her passion for sports as a fan of NHL, NBA, NFL, and MLB to the digital platform. We wanted to know more about how she got into the industry and how she turned her love for an array of games as a fan to talking with our favorite athletes and giving her insights on the games. We also talked about stories that she is focused on this season, upcoming projects, and being a fan of Tate Mcrae.

In addition to talking with her about this and more, we also did an inbook editorial photoshoot with her at Magaritaville Resort Times Square showcasing 5 looks that you can incorporate into your Fall style wherever your travels take you!

ATHLEISURE MAG: When did you first fall in love with sports?

MEGAN EUGENIO: I first fell in love with sports when I was 12 years old. This is a funny story. I had a crush on a boy and he loves Dwyane Wade and at the time, he was on the winning Miami Heat team - the big 3 with LeBron James and Chris Bosh. I decided at the ripe age, I think I was in like 5th or 6th grade, I was like, “I’m going to also become a Dwyane Wade fan. I’m gonna watch the NBA.” Then from there just by doing that and making that decision, because my family was not a big sports family, and I grew up in Boston as well, which is a big sports city. I both had the boss is pretty big, big sports.

AM: Boston is a pretty big sports town – you know they don’t play about their sports!

ME: From there, I just realized that this is pretty cool. I love the culture. I love the atmosphere. I love, just like the glitz and glamor of the NBA specifically as well. I didn’t know that I wanted to work in it. Around the age of 18, when I moved to NYC, I realized the sport scene here was so immersive and so welcoming, because at the time, the NYC teams were not doing too good. You know, the Knicks were definitely at their downfall. But it made me realize that I wanted to be a part of something. So I fell in love with the idea of being part of something.

When it comes to me, I was and am terrible at sports! I was not good!

AM: You’re like, “I am a fan – period!”

ME: Period!

I did not make the 5th grade basketball team. I was at the bottom of the batting list on my softball team. But I did cheer, and I did pageants. I love being girly, but I love being girly in this space, so I first fell in love with realizing like this is something I could be a part of. I can join it in this way. Here’s a family. Here’s a group of people, and we all have the same interest. I think that’s also true when you’re younger, you’re kind of finding things like that. It’s like finding a club or a hobby –

AM: Right!

ME: So, for me, joining and being part of these Sports fandoms was something of that nature.

AM: And what’s your first memory of being at a professional game?

ME: It’s funny, so growing up in Boston, it’s a big sports city, I was never a Boston fan because I never went to games! So when I moved to NYC, that’s when I got my first taste of it, and this is before I was even working at Overtime because I only had a month and a half of not working at Overtime into my freshman year. In that month and a half, I had very little money, but I used that money to take myself to a pre-season game at Madison Square Garden - Knicks versus Nets. I remember sitting by myself and posting an Instagram photo - my feet were up on the seat because it was preseason, it was empty and I wrote, “I could get used to this!”

AM: Oh wow!

ME: I thought it was just so casual. I was like, you know what I’m by myself, I’m gonna enjoy this.

AM: Yeah!

ME: My first NBA game ever, I went by myself pre-season, and that was my first memory of like seeing all the guys on the court and I knew I needed to do something with this. I didn’t know what I was going to do because I didn’t have it in my mind like that. I didn’t see influencing as a thing in 2018, I would say it was more YouTubers, and I had a more normal Instagram, so I didn’t know that I was going to work in it, but all I knew was that I felt some sort of connection. Maybe it was the Invisible String Theory (Editor’s Note: This theory is a metaphorical concept suggesting that people destined to meet are connected by an unseen bond, a belief rooted in fate, spirituality, and folklore. It is not a scientific theory and proposes that the universe will eventually bring these connected individuals together, regardless of distance or time)?

AM: Interesting.

ME: Even though I was not an athletic girl myself, I’m like, there’s something here as I’m eating my pretzel with mustard and I can feel it!

AM: So, how did you get that start? Admittedly not being an athlete yourself and being a fan and knowing that there was an interest and something that – how did it synergize?

ME: It started to synergize when I met someone that worked for Overtime. He was also one of their interns I believe that was around my age, and we started striking up a conversation just through social media. I was going through Instagram and I was trying to find a bunch of friends in the city. My idea of making friends within school and in the city was just like cast the widest net you can and whoever reels in.

AM: Sure.

ME: So we struck up a conversation about sports, and I asked him, “would you be able to get me a job? I’ll do anything. I’ll make copies. I’ll take out the trash. I will literally do whatever you want. I will literally just like print papers all day long.” He was young and was like, “let me ask my manager.” I had no experience whatsoever. He sent me his manager’s phone number. I gave her a call. She called me back about a week later, and she’s like, “you should come on in for an interview. Overtime at the time, had I think 880,000 followers if I remember correctly. I only had 2,000 followers. I grew up and I knew about Overtime, in high school because they became a thing around 2016/17 so I knew of Overtime, but I didn’t know what this was going to entail.

I went in for an interview, and these 2 guys who were also, you know, early 20s, it’s a very Gen Z company, 45 employees at the time running the whole operation. They let me know that they could use a little extra hand around here. And little did I know that extra hand would turn into a year later of what now influencing is for me – what content creation is for me. It really started to synergize for me by just asking! Closed mouths, don’t get fed.

AM: Facts!

ME: That’s been a huge motto of my career because you never know who’s going to say yes. This was pretty early in 2018, I had my 19th birthday in the office. It was pretty awesome, but realizing what Overtime had given me once they said yes It was pretty awesome, but realizing what Overtime had given me once they said yes - that was when my love for the sport and this opportunity actually arose where it synergized. So thank you Overtime! They were my foundation, they were my first step, and they still are!

AM: It’s amazing that you’ve been able to merge sports and your digital presence together which is phenomenal and to do it in such an organic way, that’s just what it is!

ME: Yes, and I had to learn as I went too because I didn’t know I wanted to be an influencer. I didn’t even know that was a word at the time. I didn’t know what a content creator was at the time. I fell into it, and this was a year into my job as I started in October 2018. I got introduced to TikTok through Overtime, which is a funny story in August of 2019.

AM: But still, the early days! I’m sure at the time you were like, “but is this even worth it, is this gonna be the next wave?”. And then, it’s like, yeah.

ME: Well, that was the whole thing. My CEO Dan Porter and then our Head of Social Thomas Weingarten, Tommy sat me down. They told me that there was a new app and that it was taking over. Now obviously growing up, like there had been millions – well maybe not millions.

AM: True but there were so many apps that everyone was on and then they weren’t like Vine.

ME: Oh yeah multiple apps – Kick, Keek, so many and a lot of them had not lasted the test of time.

AM: Exactly.

ME: I’m like, “what do you mean?” Like, there’s our big 4 - there’s Twitter, Snapchat, Facebook, and Instagram. Those are the big 4, that’s all you get, and those are the big apps that we’re going to get. They’re like, no, this is a thing - it’s going to be huge. You better get on it, and I was like, that’s for children. And they’re like, just do it. So I go on. They send me 2 TikToks. I think one of them was, like, the Obsessed Dance by Mariah Carey.

AM: Right.

ME: I was, like, dancing not my thing.

AM: You’re like, no.

ME: Yeah, but I’m like, I’m not gonna do that. I’m just gonna put text bubbles on the screen and point to them of my favorite NBA players to see if there’s a community there that’s gonna like that. I think, because I got on in 2019, the pre-COVID boom, I got lucky kind of solidifying my foot as a content creator, as a girl who likes sports in the space in August 2019. Within my first month, I think I got 150,000, which was crazy to say!

Then I realized that people were watching me

AM: You didn’t have to dance.

ME: You know, I can’t dance. But I can tell you that I really like the Milwaukee Bucks and the New York Knicks for some odd reason, and I was very much a casual sports fan, but I think also like, at the time, my audience was either my age or a little younger. It was just something you know, it’s like, who’s this, girl, and she’s so young, and she’s working for the sports company that we watch online – how did she get this job, and so I think that’s how it started it as well.

AM: As a sports broadcaster at Overtime, tell me about the network and the sports that you cover. You seem to cover a number of them.

ME: Yeah, so we we’re primarily a Gen Z Sports digital platform. We primarily cover basketball, and that was, I would say the first five years of the company was primarily basketball. Soon, we expanded to football, and now we have a Boxing League. Now we have our own Football League. We have our own Basketball League itself, so it really started with the NBA, and then I would say post COVID really transitioned into a lot of NFL. I do hockey on the side myself because we don’t really have a hockey section at Overtime.

The network is now just so fast it can go to, you know, tennis, the US Open is quite large. It can go to golf - The Masters. It can go to quite literally anything you can think of. Or, I would say, you know, the non-athletic sector like sports trading cards.

The network is so vast, a lot of it is a healthy mix of what Overtime does which is their leagues and their coverage and then what I do on the side, which is like hockey, trading cards and all that grand stuff. It’s been very diverse, which is fun, but I, I do have to say basketball was my first love and it still is obviously one of the biggest sports, and we still have so many amazing players in the league, but you know, it is fun combining different audiences.

AM: Oh yeah.

ME: The NFL and also doing the NHL, like me personally, different sports myself that aren’t really conventional, like skiing and snowboarding and opening up to those audiences, which has been a lot of fun, kind of unlocking, especially even like Olympic sports. I’ve been loving that!

AM: What’s an average week like for you? Whether it’s you being a commentator or doing a live event, hosting or content creating - what’s going on in Megan’s week?

ME: It’s so funny, because I think I used to do so much travel to the point where I couldn’t even buy groceries that I was never home, and that was when I was younger. I was hitting up every single event and it was really fun. I would say 21/22, we were all over the place, and now lately it’s been a lot of NY based things I’m right in the city where there’s a lot of great opportunities here. A week in the life looks pretty much like finding all the events that are going on in the city that are sports related.

So, we have home openers, which around this time, we have NFL games, we had MLB playoffs for the Yankees and in the Summer we had Mets games. So it’s a healthy mix of attending events and activations, which can be put on by companies or by athletes. There are lots of collaborations, which those are great for content because they are very laid back sorts of settings for getting content and interviews. It’s also very accessible! You can take the subway downtown and hit 3 events - very simple. If we’re traveling, we’re going to a game, we’re going to Super Bowls, we’re going to the Olympics, we’re going to home openers, We’re going to practices of other teams – that is something that is more the atypical weeks.

AM: Right.

ME: A lot of time when we’re here, we go in the studio, and we film at Overtime. I hit up a lot of games, and I make content there. I go to some practices sometimes. So, it’s just a lot of reaching out and seeing what we have in the city, which is quite a lot of events that we have going on. Even in my daily life doing what I do, even going to like a Tate McRae concert - there’s a New York Rangers legend goalie there, and even just taking a photo of him and posting it all these things all kind of circle into the orbit of sports content.

Whether it’s personal or not personal, whether it’s paid or unpaid. So it’s just a lot of fun events, a lot of sports games, and a lot of showing my daily life as well is part of my content.

AM: Absolutely!

ME: I’m very blessed that everything I do and everything I enjoy. It doesn’t even feel like work I should say.

AM: Why is it important to you to have your hands in all these areas as the commentator, the event host, and the content creator? It’s always great to have such a diverse portfolio. But what does it mean to you?

ME: So everything that I do has a special place in my heart. So, as a content creator, I’ve always been someone that doesn’t believe in, like fitting in the one hat. So you have to have multiple hats, multiple positions. You have to have your hands dipped in many places because having all those under your belt - it just shows that you’re a multifaceted person. I think a lot of times when I was viewing people online as well, I always felt like there’s one thing, and that’s their thing.

AM: True.

ME: I don’t love that idea! I love discovering new things about different people, like it’s so cool to see. Like, oh my God, she snowboards – never knew that. For me, it’s so amazing, to showcase those different parts of yourself and show that you’re human. We are human and behind the screen, there’s so much more to discover.

I’m someone that likes to throw it all out there. I don’t believe in putting yourself in a box and only having 3 things for people to remember about you. I’m like, no, here’s all of it. Put it on the platter, and I’m not going to knock one of these things off the plate. They’re all on the plate. This is for you guys to digest because there’s an audience for everything, and there’s so many untapped presences and content opportunities in different areas that if you actually think of it - like skiing and snowboarding in winter sports. I’ve been doing that my whole life and I didn’t think about posting it for my content until last season. I was like, I can’t believe I never shared this part of myself. It’s a very popular sport, and also I feel like there’s this notion that everyone hates the cold and hates Winter, and I’m like, well, that’s because you gotta try. You gotta find your place! This Summer I started sailing, and that’s a whole untapped area! There’s the Grand Prix and there’s a whole sports area of that. Even DJ Khaled was hosting that. So there are different areas that people aren’t used to seeing outside of the big 4 main sports in America that I like to showcase because I’m equally as interested in them.

Someone, also seeing another Creator doing that. They’ll be like, wait, I like this. They like this. This is cool, it’s becoming mainstream - same with golf - same with pickleball. There’s always people that want representation of those sports.

AM: A 100%!

You touched on this before as we have been talking about the big 4 throughout this interview. This time of year is just crazy because we do have the World Series, so MLB is ending. But then, we’re in the midpoint of the NFL and literally today as we have been talking, preseason of the NBA started! Of course, you have, the NHL which also just started. So, are there any stories and teams that you have your eye on that we should be thinking about as we start navigating this awesome schedule?

ME: Yes,, for sure!

Obviously, I’m a big Knicks girly! We just hired a new Head Coach, Mike Brown so I’m really excited to see what he’s been doing. I haven’t been to any pre-season games yet, but their Home Opener Is tomorrow, Oct 22nd against the Cleveland Cavaliers and then the next night, is against the Boston Celtics. So those are two, I would say really high stakes games. They both have really great players on opposing teams. So, it’s going to be really good to see how the Knicks hold themselves up against those teams with a new coach. The Knicks have gotten better since I’ve started being a fan, so I really do think that the Knicks have an even better opportunity than last year to be in the playoffs. But, new coach. We’ll see how it goes, but I think he’s got the charisma and the stamina to really last throughout the season with this team, with all of the pressure.

Hockey. My tried and true! I love hockey so much! I love Winter. I’m a Winter girl. I love the ice! I love the snow! There’s a huge Canadian aspect of it. I just love hockey, so I’m excited to hit a few games. I think I’m going to a game in November with one of my friends. I have that planned, but it’s so funny, because a lot of the times that I go to Madison Square Garden for Knicks or Rangers or whatever, maybe concerts. I always kind of find out last minute. So, I really don’t plan out what games I’m gonna go to.

Speaking of Canada, the Toronto Blue Jays are in the World Series for the first time in a long time! I’m super excited! I love Canada. Toronto is one of my favorite cities to visit, and so that’s going to be amazing as well.

My Jets are not doing their best. They have some improvements to be made, and I still love them, and I’ll still be rooting them on because the day that they win the Super Bowl. I can say I was there from the beginning. I’m still excited to see what they do and then see if they can turn it around a little bit!

AM: I love it.

You know, we’re always excited about hearing about people’s fitness routines, because we’re always like, what should we be putting into ours? So when you’re not doing all the things that you’re doing, how do you stay in shape?

ME: Oh my goodness! Every single day - the gym - every single day. I live two blocks from my gym, so I don’t give myself an excuse!

AM: Nice.

ME: In the morning, I wake up and I have to fit in at least an hour of workout in a day, and I really believe in the cardio aspect. I love the cardiovascular health, part of it. I’m a little bit into my weights and I try to get some strength in there. But I just believe getting your heart rate up every single day, it’s so good for your blood flow. It’s so good for anti-aging, it’s good for your endorphins. There’s so many things to it that are beneficial, and I think a lot of people in America live a very sedentary lifestyle and can’t find the time. So I’m like, even if I can only find 30 minutes – I have to do it. I think it’s very important just for you to destress. And I mean, if you really want to, you can even get work done on your treadmill.

But it’s so important! I don’t care what hour of the day I workout - I’m not super strict on that. I typically try to go in the morning. I get a smoothie after or I make one at home. Maybe I’ll go at night. I wish my gym was 24 hours, because then I’d probably go at 1am.

AM: Yes! Nobody’s here!

ME: You’ve gotta fit it in somewhere! I have a vice and I like to indulge in fast food sometimes. So it’s about discipline. If I am going to eat whatever I want on cheat days, you better be working out! I allow myself, I would say 1 or 2 cheat days. And those are typically on the weekends for obvious reasons.

It’s nice to have a rest and you know, walking around NYC itself is, you know, it’s a very active city.

AM: Oh yeah.

ME: Up the subway stairs, down the subway stairs. You’re walking to all your errands because you’re not driving to any of it. So on average, it’s very easy to get 20,000 steps a day here or more. I think I’ve hit like 45,000 one day, which is absurd.

AM: Totally, on some of those days where there are a lot of previews, stacked events, meetings etc, you will hit those large numbers. A normal day could be 18,000 easily but when it goes to 35,000 or more – that’s when I know I was really doing a lot!

ME: I know right? It’s crazy! So many people are like 10K and I’m like, live in NYC and you’ll see! Especially if you have the time to walk!

Oh my goodness, it’s crazy. I used to live at the bottom of the island in Battery Park. I’m on the UES now, and my sister also lives near me. If I had the whole day on a Sunday, I’d walk to her and that was part of my workout. Getting your steps in - you really can’t do any wrong there, but it is definitely important to fit in. You also need to focus on you cardiovascular health, a sauna here and there, a cold plunge.

AM: Oh yeah.

ME: All those things –

AM: I’m obsessed with Red Light Therapy.

ME: Yes! Infrared Sauna! Love it! Very important. I love a good sauna. I’m not too much of a stream room fan, but I’m a sauna girly for life, but it’s, it’s just, you know, there’s so many things you can do your body that are bad for it. That’s why you have to use discipline, and you have to, you have to put in the time for those good things in order to enjoy life fully.

AM: What does it mean for you to be a woman in sports? You have an Emmy, you use your platform to share your passion for sports but to also share other aspects as well. You talk about fashion, fitness, beauty and lifestyle. What does all of that mean to you?

ME: What it means to me is showcasing myself through a platform where people can feel is relatable and accessible. I never wanted to feel that I was someone that you couldn’t reach that you couldn’t feel like you’re approaching. When I started all this, like I said, I feel like I just got lucky. And once I realized that I took it by the reigns? This is what you’re going to do, and this is the first thing you are now, but I never lost the sense of just being grateful to be here for all these different opportunities, and I think just by, you know, showing all these parts of myself that are true to me that were here before social media. It definitely encompasses all of it. I’m a casual sports fan. I’m just a girl in New York City. Yep, there’s so many aspects to it that make it enjoyable because you are just presenting yourself in your truest form. It takes a lot of learning for sure. When you get started out with all of that, but what it means to me is, you know, you’re filming moments of yourself that you want to share with people. Whether it be good, bad, real, raw, authentic, or branded.

AM: Right.

ME: As long as you’re doing that and you’re having a good time, I think that’s all that matters. You’re connecting with people from all over the world that you never would have connected with and it means sharing experiences.

It means meeting people on the street that I never thought I would meet. It means all of these doors opening that I never thought I would have had, and I do it internally for like the little Megan inside of me, but outwardly for everyone else. I don’t know if I can put it into words, but it means having this big family out there in the world and having 600,000 followers, but, that’s 600,000 friends that can approach you and that you could have a connection with. I think as someone who grew up who was a little more dorky, who wasn’t into sports, who wasn’t the popular girl - I think that’s really cool. I think it’s even cooler that people feel like they know me through the different areas that I touch and post about.

AM: What advice do you have for women that are looking to enter the field? Yes, sports, but also stepping into the social/digital platform like anything that they should know before embarking on it?

ME: Something that people should know, especially women is that we all know that the easy answer is, you’re going to get critiqued.

AM: Right.

ME: I think, critique when, when delivered healthily, when you know, not in a bullying manner, I think, is a really nice thing for people to actually give their opinion and see how people are receiving what you’re putting out there. I believe in staying true to yourself, but there’s gonna be people who are a little more on the hater side, a little more on the trolling side, and you have to remember anybody that is coming at you for what you’re doing - you’re doing something right. If they’re coming at you in a negative tone, they’re behind their keyboard. They want to be in your position.

AM: Oh yeah.

ME: You know, there are a lot of people out there that don’t want to see women winning, especially in the sports field. They don’t want to see women here. They don’t want to see a woman next to their favorite athlete or even interviewing them. There’s a sense of like, “I must tear this down”. There’s a big problem with that, and it’s something that I have personally experienced on the daily, but all I’m going to say is, you be strong. You go out there, you don’t dim your light.

AM: That’s right.

ME: You don’t try to outshine others. You just try to outshine the person you were yesterday.

AM: Yes.

ME: I think there’s so much strength in appreciating the men around you, appreciating the other women around you. You don’t have to always be this person that comes in and tears everything.

AM: Exactly.

ME: All you have to do is bring yourself, bring it strong, say what you gotta say! I’m a big advocate for women being outspoken in all senses because I definitely am and I’m like, just say what you gotta say, You’re not going to dim your light. Do not put on a hat. Don’t try to be a façade – come in and be unapologetically you. They will love you for it, and you don’t have to fit into these molds, especially in sports. People think you have to fit in and that being a reporter, everyone thinks you have to be buttoned up - no. I know Gen Z slang in my interviews sometimes. You have to do whatever you think is natural to you and not what the world wants of you.

AM: Well, Halloween is around the corner. I know you are a super Tate McRae fan and that you have been her for Halloween. Are you going to be her for Halloween again this year?

ME: I am! I love Tate McRae! I have been her the last 2 years. My costume is actually out on my kitchen table. There’s glue everywhere. It’s all stuck on the table and I have to figure out how to get it off, but I’m doing her white outfit. It’s like a white jersey, a corset and some shorts and some black boots, and it’s all bedazzled. Hers, says T. And an 8 for Tate and mine says OT so I’m excited for that. It’s proving to be quite difficult, and I have a whole new found appreciation for costume designers.

AM: Oh yeah.

ME: In the music industry world, because my goodness, those rhinestones hand placed, every single last one of them!

AM: Yes, it takes hours!

ME: It’s taken me - I think I should have set a timer. I think if I had to guess I spent so far around six hours, and I’ve I’m not even close.

AM: Yeah, you probably have like another eight to go.

ME: Yes! And she noticed me the first year that I was here which was pretty funny!

AM: You have so many things going on. Are there any projects coming up that we should keep an eye out for? Should we just be watching your Instagram to see when you’re popping up next?

ME: We do have something coming out that I am very excited for! I’m having my commercial debut for the NFL which I believe is coming out Week 10. It will be in the NFL shop and I am repping my NY Jets in it. We also filmed a Europe commercial, which I believe is already out. We can’t see because we’re in the United States, but the next one is coming out Week 10, and that’s really cool. I’ve always wanted to be on TV and getting to see myself like in the middle of a game is going to be really cool.

AM: That’s amazing.

ME: Yeah, I’m really excited for that. I’m getting into the sports trading card space and there’s some conversations around possibly doing some things like that within the within the creation of it. You know, it’s called Live Breaks when you open the card packs and so there’s a huge audience there that I’ve been tapping into. So, maybe we’re going to start something there with that, and then, of course, the Winter Olympics, which are in February. We are going to those in Cortina, Italy, which I’m really excited to create content there.

AM: That’s awesome!

ME: So I’m hoping to win our 2nd Emmy.

AM: What did you feel like when you won an Emmy as that’s major!

ME: I didn’t even know at first! Last year, we went to the Olympics. It was a collaboration of the first of its kind. NBC and Peacock were integrating digital content creators and digital platforms and the content that we created for them had such a different outreach, because I feel like a lot of Gen Z people aren’t really watching the Olympics as much as in years past. To be an Olympian, you know, that’s a future accomplishment. So, for them to realize, we’re going to start using the digital Market and start tapping into it there, it was amazing, and it was the best opportunity. We got to go to Paris, and we did a lot of man on the street interviews with fans, and just kind of showed what the energy is in a city hosting the Olympics, and I found out when I was on the StairMaster when I was in LA. I was in LA and I found out I got the email and it was like you’re an Emmy winner and I was like – what and I ordered my trophy right away! I literally brought that trophy with me everywhere that Summer!

AM: I mean, as you do.

ME: I love her. It’s the coolest thing I put it out. It’s in my living room. It’s on my table when you first walk on.

AM: I would do the same thing! I’d have my tea by it and might high five it every now and again when I leave!

ME: Absolutely, absolutely. I think I wax that thing down with Windex 24/7 in the case. I love checking on her!

IG @overtimemegan

We enjoyed our shoot which showcased Fall looks that you can incorporate into your style whether you’re in NYC or traveling to other destinations. Megan wore looks in Fitness, WFH, Lounge, Out + About, Swim, as well as for a Night Out.

FOR THE LOVE OF THE GAME | TEAM CREDITS

PHOTOGRAPHER Paul Farkas | FASHION STYLIST Kimmie Smith | MUA Felicia Graham | HAIR STYLIST Lea DeLoy |

IG @pvfarkas

@shes.kimmie

@feliciagrahambeauty_

@hairbyleadeloy

FOR THE LOVE OF THE GAME | STYLE CREDITS

FITNESS LOOK | TRACKSMITH Run Cannon Ball Run Sport Bra + Run Surf Run Shorts | KIMMIE VINCENT Moira Necklace, Sienna Necklace, Ashlynn Bracelet + Drea Bracelet | LAGOS Silver Link Bracelet | WHOOP One | NIKE Vomero 18 |

WFH/OUT + ABOUT LOOK | THE NORTH FACE Valley Flannel Shirt | KIRA GRACE Sleeveless Turtleneck | MAVI Audrey | WHOOP One | PARKER THATCH Charlie Suede | ECHO Scarf |

LOUNGE LOOK | HANRO Tank | NIKE SPORTWEAR COLLECTION Mid-Rise Pleated Track Pants | SEQUIN Super Gem Evil Eye Convertible Talisman Necklace | SPLITS59 Loren Seamless Bra | WHOOP One |

SWIM LOOK | CIA MARITIMA Bikini | CAMILLA Oversized Hooded Kaftan | WHOOP One |

NIGHT OUT LOOK | DORIN NEGRAU Beaded Corset | MAVI Audrey | NAGICIA Necklace, Bangle Bracelet, Dragon Bracelet + Ring |

FOR THE LOVE OF THE GAME | PHOTOGRAPHY CREDITS

SONY 7R IV, FE 24-70mm F2.8 GM Full Frame Standard Zoom G Master Lens, FE 70-200mm F2.8 GM OSS Full Frame Telephoto Zoom G Master Lens with Optical Steadyshot + FE 50mm F1.2 GM Full Frame Standard Prime G Master Lens

Our inbook editorial with Megan took place at Margaritaville Resort Times Square which is known for their beachy vibes, an array of restaurants and bars, as well as a heated rooftop pool that is year around! We wanted to know more about this property, neighborhood, NYE, and more. Director of Marketing Blaine McCurry shares this and more with us.

ATHLEISURE MAG: Before we delve into this particular property, can you give our readers a bit of backstory on the Margaritaville brand as many may know it from the song, drinks, blender etc. They may not be as familiar of it from the hospitality end.

BLAINE MCCURRY: Margaritaville, a state of mind since 1977, is a global lifestyle brand inspired by Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation. Margaritaville’s portfolio includes over 40 lodging locations and over 20 additional projects in the pipeline positioned across a variety of full-service and boutique hotel and resort brands, branded real estate, and gaming properties, all complemented by an extensive suite of food and beverage concepts, including Margaritaville Restaurant, award-winning JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill, and LandShark Bar & Grill.

AM: What would you say is the ethos of the Margaritaville hotels that guests can expect regardless of the location that they are at?

BM: Margaritaville Resort Times Square brings a vibrant energy and relaxed sophistication to the iconic Times Square. Inspired by the carefree spirit of Margaritaville, the resort reimagines the tropical lifestyle to match Manhattan. Guests are welcomed by thoughtfully designed spaces that blend laid-back luxury with bold city style, from lively dining venues and a year-round outdoor heated pool to elegant guest rooms with skyline views. The escapist charm of Margaritaville and electric rhythm of Times Square allow the resort to offer an oasis where island time meets urban adventure.

AM: Looking at Margaritaville Resort Times Square, when did it open and what sets this particular property apart from the other ones that guests may have gone too?

BM: Opened in 2021, Margaritaville Resort Times Square brought a special element to Midtown Manhattan with its island-inspired design and relaxed luxury. The 32-story resort features 234 guest rooms, an outdoor heated pool, and signature dining like the 5 o’Clock Somewhere Bar and LandShark Bar & Grill. An alternative from classic Times Square hotels, Margaritaville Resort Times Square offers a playful escape, embracing the iconic laid-back legacy.

AM: Tell us about the design aesthetic of the property as you literally feel like you have walked into a beach especially since there is a massive flip flop as soon as you walk in!

BM: Margaritaville Resort Times Square blends tropical ease with urban sophistication through a playful yet polished design. Created by Stonehill Taylor and The McBride Company, the interiors channel a breezy, coastal aesthetic, with nods to Margaritaville’s iconic lifestyle.

From the tiki bar and vibrant murals to the rooftop oasis with skyline views, every space transports guests to an island state of mind, all while embracing the energy and edge of Times Square.

AM: Whether you are a guest or you are in the neighborhood, tell us about each of the restaurants/bars that are on property that we can enjoy as there are 5! Can you also share 3 dishes you would suggest at each one?

BM: The property features two on-site restaurants and four bars.

Margaritaville Restaurant & Tiki Bar is the vibrant centerpiece of the resort. This two-story restaurant captures the lively spirit of Margaritaville with island-inspired cuisine and one of New York’s largest tiki bars. The playful décor, including a 30-foot-tall Statue of Liberty replica holding a margarita glass, and energetic atmosphere make it a necessary stop for both guests and locals.

Recommended Dishes: Cheeseburger in Paradise, Volcano Nachos, Cuban Flatbread (new lunch favorite)

LandShark Bar & Grill is located poolside. It offers casual dining with a tropical twist. Guests can enjoy refreshing drinks and fresh, flavorful bites while soaking up the sun or unwinding by the year-round heated outdoor pool.

Recommended Dishes: Buffalo Chicken Dip, Homemade Banana Pudding, Seafood Steam Pot

5 o’Clock Somewhere Bar is perched atop the 31st and 32nd floors of the hotel. This rooftop bar delivers stunning views of the Manhattan skyline paired with delicious cocktails, elevated light bites including the Chef’s specially selected charcuterie board, and a laid-back island vibe.

Recommended Dishes: Wagyu Sliders, Charcuterie Board, Teriyaki Chicken Tacos

License to Chill Bar can be found in the lobby area. Guests can relax by cozy fire pits while sipping signature margaritas and craft beverages. The warm, inviting space balances casual comfort with stylish design.

Margaritaville Coffee Shop is a convenient spot located on the seventh floor that serves coffee, quick bites, and grab-and-go essentials. This spot is ideal for busy travelers looking for a pick-me-up before exploring the city or heading to meetings.

AM: If you’re at Margaritaville, you have to have a margarita! What are 3 that we should have out eye on?

BM: At the Margaritaville restaurant, we recommend the Perfect Margarita, the Last Mango in Paris or the Seaside Hacienda.

AM: Tell us about the room options for those that are staying at the hotel, as well as the design approach, and the in-room amenities that are offered.

BM: The Margaritaville Resort Times Square provides island-style luxury accommodations in the heart of Manhattan with room options including Standard, Deluxe, and Premium rooms, each available with one King, one Queen, or two Double beds, as well as luxury suites, all featuring accessible options. The design approach creates a tropical escape through contemporary furnishings and a paradise-inspired color palette, complemented by premium bedding and spa-like bathrooms. The suites also feature luxury with walk-in rain showers and plush bathrobes, and Premium rooms include soundproof windows.

AM: For guests staying at the hotel, tell us about the common areas and what they have access to.

BM: The common areas include the Margaritaville Pool, restaurants, the Fins Up Fitness Center, the Margaritaville Retail Store and more. Dining and drinks are central to the resort experience, with options including the Margaritaville Restaurant & Tiki Bar, LandShark Bar & Grill, the 5 o’Clock Somewhere Bar, the License to Chill Bar, and the ground-level Margaritaville Coffee Shop. For guests focused on wellness, the lower-level Fins Up Fitness Center is fully equipped. Additionally, guests can enjoy daily room service offering island-inspired bites and cocktails.

AM: The rooftop pool is such a fun amenity, and it is heated year around! Tell us more about this.

BM: Located on the 6th floor of the resort, the rooftop pool and sun deck boast an outdoor heated pool, open year-round. The spacious wooden sundeck includes loungers, umbrellas, complimentary towels, and more. The deck also features LandShark Bar & Grill, where guests can get snacks, drinks, and more. Open from 8AM to 8PM, the space is family-friendly, delivering a tropical retreat to those who need a break from the city.

AM: Although the pool is available for guests, you also have day passes for those that would like to use this. Can you tell us more about this and do you offer that package year around?

BM: Yes, year-round, there is a limited number of day passes available for non-guests on select dates. Cabana reservations and availability inquiries can be made directly with the front desk.

AM: When it comes to being a guest at a hotel, you could be traveling for vacation, a staycation, business, or live in the neighborhood and just want to come in to enjoy - why is this hotel such a great option for these kinds of guests?

BM: Guests are welcomed by thoughtfully designed spaces that blend laid-back luxury with bold city style, from lively dining venues and a year-round outdoor heated pool to elegant guest rooms with skyline views. The escapist charm of Margaritaville and electric rhythm of Times Square allow the resort to offer an oasis where island time meets urban adventure. The Nautical Wheeler Boardroom at Margaritaville Resort Times Square offers a refreshing departure from the ordinary, infused with the brand’s signature laid-back style while delivering the functionality needed for modern gatherings.

AM: The location of the hotel is in Times Square which makes it so central and accessible. Can you tell us about partnerships that you have with surrounding businesses that allows guests to get even more at their stay whether it was with the Edge in Hudson Yards, Shopping, Museums, etc?

BM: Margaritaville Resort Times Square features a mix of wellness and food and beverage experiences for guests to enjoy during their stay. The property partners with Sputnik Yoga to host rooftop yoga classes every Thursday and Saturday, allowing guests to start their day strong while enjoying the skyline views. The property also hosts SURFSET classes on Sundays, where guests can try a surfing simulation, allowing for a full-body workout with a twist. Classes are offered seasonally during the warmer months of the year.

The property also has a unique partnership with Edge NYC, where guests can book the Golden Hour Getaway, with 15% off their stay, a $50 dining credit at 5 o’Clock Somewhere Bar, and two tickets to Edge NYC.

AM: As we’re in the Fall, are there any promotions or packages that you would like for our community to know about?

BM: Margaritaville Resort Times Square will be offering a Cyber Week promotion starting on November 18 and running through December 5. Stays can take place between November 20, 2025 and December 31, 2026. Guests will be able to get 40% off their stay. They can find more information in the Margaritaville Times Square newsletters.

AM: In terms of the Holiday season, especially with NYE, tell us what you have going on during this time of year!

BM: Ring in 2026 from Margaritaville’s rooftop, with gorgeous views of Times Square as the crowd’s countdown. Attendees can head to the property’s spacious terrace to celebrate in style while enjoying a front row view of the ball dropping. Margaritaville Times Square will also be hosting the Gala in Paradise, the ultimate New Year’s Eve celebration, where tropical vibes meet Times Square energy. For a more intimate and VIP experience, Margaritaville has 7 Ball Drop View Suites that offer a rare chance to watch the ball drop from the comfort of a private room. Sip champagne, enjoy tasty bites with warm slippers, and the best view in town.

AM: Are there any upcoming events taking place that you would like for us to know about that you are involved!

BM: Pickle Cocktail Class – Saturday, November 22, 2025 | 2–4 PM

Guests will toast with Ole Smoky Moonshine Pickles before learning to make a Classic Pickletini and a Spicy Pickle Margarita. Participants remake their favorite cocktail, take home a recipe card, and earn a “Mixology Degree.” Tickets: $20.

Holiday Mixology Class – Saturday, December 20, 2025 | 6–8 PM

This festive edition brings holiday cheer Margaritaville-style, complete with a Christmas Island Pop-Up cocktail, a collectible holiday cup, and a surprise holiday gift. Tickets: $50.

IG @margaritavilletimessquare

Read the OCT ISSUE #118 of Athleisure Mag and see FOR THE LOVE OF THE GAME | Megan Eugenio in mag.

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THE SUPER AGENT | LEIGH STEINBERG

November 19, 2025

We spoke with legendary sports agent, author and philanthropist, Leigh Steinberg. It was intriguing to hear how he became a sports agent before it was a core field and what research and strategy he puts into win-win dealmaking. Agents, managers/owners and entrepreneurs alike surely benefit from listening to and following his tried and true methods. He is all about making relationship bonds and helping athletes on and off the field. We discuss some of his major sports deals; working with top sports players and teams; as well as landing endorsements that align with player values. His new book, The Comeback: Resilience, Empathy and What Matters, comes out this Super Bowl, and includes his story of alcohol addiction and rebounding to be over a decade of continuous sobriety, as well as continuing to help athletes on the field; their health; as well as being a role model and supporting their respective communities, nurturing young sports talent, and during local tragedies.

ATHLEISURE MAG: So what led you to become a sports agent?

LEIGH STEINBERG: Well there really wasn’t a field of organized sports agentry when I began.I was a dorm counselor in an undergrad dorm working my way through law school and they moved the freshman football team into the dorm, and one of the students was the quarterback, Steve Bartowski, and in 1975 he became the very first player picked overall in the draft, the first player in the first round, and he asked me to represent him. I was out of law school a year choosing between different offers, and all of a sudden here I had the first pick in the NFL Draft and we ended up with the largest rookie contract in NFL history.

So that got it started, but my dad had two core values. One was treasure relationships, especially family and the other was make a meaningful difference in the world. In that very first experience, I saw that athletes were venerated in idol worships and that if I used their experience to try to trigger positives in the world that we could send them back to the high school community, and they could set up scholarship funds, or work with Boys and Girls Club, or a Church at the Collegiate level, they could endow scholarship or retrofit equipment and bond with the alums, and at the pro level that we could set up a charitable foundation that would attack some problem that bothered them in the world and use the leading business figures political figures and community leaders to assist in executing the program.

So that’s work done and running back who just put the 220th single mother and her family into the first home they’ll ever own, or Patrick Mahomes II his 15 and the Mahomies it helps at-risk kids, kids in hospitals, kids without enough to eat, and so that’s how I began, and that’s been the spirit of our firm.

AM: So how is it that you built the relationships with the team owners, the managers, and the GMs to get to some of those biggest deals ever?

LS: I think the whole key in life is listening skills. It’s being able to draw out another human being cut below the surface; understand their deepest anxieties and fears and greatest hopes and dreams; and see the world the way the other person sees it.

Now put your heart and mind into the heart and mind of a general manager, of an owner, of a potential client, and really people don’t tend to share their deepest emotional feelings very easily - so you have to create an atmosphere of trust around another human being so they’ll peel back the layers of the onion and show you who they are, and then you can craft win-win scenarios.

AM: That’s great. So what is it about win-win negotiating that has such big results? We’d love to hear more about your formula.

LS: So it’s first of all, doing an internal inventory so you understand how important is short-term economic gain and how important is long-term economic security. What about family or geographical location, or profile or autonomy and for an athlete? How important is being on a winning team, the quality of coaching, the system that they run the facilities.. and it’s to have an understanding if you’re representing a client of really what is critical to them in this transaction. It’s understanding what’s critical to a management type in the same situation. So it’s doing research ahead of time, it’s understanding the business, the profitability, the revenue streams and in contemporary sports salary caps, and understanding how they work and how to work around them. So it’s really a commitment to a win-win scenario where both parties walk away happy, and it takes creativity so there are times where you need to think outside the square and be more creative in how to problem solve.

AM: There’s so many lessons that you could give us just in an entrepreneurship in general, so what were some of the tools you used or even a war story about when you saw an owner a manager and or GM on the other side, but they weren’t really meshing where they agreed on what to do?

LS: So that’s where it can be important to go to the ultimate decision maker, and hopefully if I can negotiate with an owner.. can I create a concept of whose reality will govern in the situation. So one of the things I do is to create exhibits that show exactly how valuable a player is in a series of statistical categories or honors and that just how that relates to the market, so if we’ve done that correctly it should be a blueprint for a logical conclusion. So instead of saying I want the money or the most money, or whatever you’re trying - motivate the other side through logic, statistics and give them a framework to view compensation through.

AM: What has been part of your recipe for building strong relationships and bonds on and off the field?

LS: Part of it is not embarrass people publicly. That it’s understanding that there are, especially in sports having public exposure, putting the team in an awkward position creating a conflict publicly doesn’t near to the benefit of a client. In other words, you should try to do these things seamlessly behind the scenes quietly so that the first time anyone even knows negotiations are happening is when you have a happy player sitting signing his contract. So it’s being careful to safeguard relationships. if you’re in a situation where someone from the other side has his neck exposed and you’re tempted to step on it, the only thing I can tell you for sure is your neck will be exposed at some point in the future, and I think it’s critical to honor those relationships.

We live in primarily an oral world, so your word is your bond. So I think it’s really important to be trustworthy and to not try to build your own stature through diminishing others.

AM: Very true. So I know you’ve been asked a lot about Jerry Maguire in the past. It really hit me hard when I got to see it, so I wanted your impression by being an advisor, by being the inspiration and also the memo and the infamous tagline - I’d love to hear your thoughts about it.

LS: Well for the memo as you know, our concept is role modeling making a difference in the world. So it’s a boxer Lennox Lewis cutting a public service announcement that says real men don’t hit women and that could trigger behavioral attitude in rebellious adolescents more than a thousand authority figures ever could. So Cameron Crowe (Almost Famous, Vanilla Sky, Fast Times at Ridgemont High) called me up, the writer/director in ‘93 and asked if he could follow me around for a film that would be based on a sports agent. So he went to the NFL draft with me in New York. He went to league meetings in Palm Desert. He went to Super Bowl. He came to a series of games with me and went to pro scouting day at USC. He was like a fly on the wall and I told him stories.. lots and lots of stories and what part of those stories went into it, I’ll leave to Cameron, but then I was technical advisor so I had to vet the script to make sure [there was] the willing suspension of disbelief that holds you in the picture, and that the dialogue seems real, that the look is authentic and didn’t get tampered with, and then I worked with the actors.

I took Cuba Gooding, Jr. (Men of Honor, Boyz N The Hood, Selma), who played the wide receiver down to Phoenix for the Super Bowl and made him pretend he was a wide receiver client of mine all week and he hung out with Desmond Howard and Amani Toomer. I actually had to show the quarterback in the film played by Jerry O’Connell (Stand By Me, Las Vegas, Scream 2) how to throw a spiral because he had gone to NYU and they didn’t have a football program. So anyway it’s been 27 years and still every time I go to an airport or go out to dinner someone runs up to the table and either asks me to say those four words or says them to me that start with ‘Show Me The..’

AM: And is it taken well by you for the most part?

LS: Sure I think that I believe the film humanized sports agents and showed some of the true caring that goes into the relationships and you know it was the highest grossing sports film of all time until The Blind Side came along.

AM: Hmm, well we love that movie and thank you for being part of it and being an inspiration. It’s also inspiration for business people on passion, ethics, discipline and holding on; it’s an inspiration for people in romance - I mean the movie does go beyond sports too.

LS: So it’s really cool one of the reasons it was popular was the relationship, yeah romantic relationship. I have a new book coming out at the Super Bowl and it’s about resilience. It’s called The Comeback and it comes from the realization that life will frustrate us all at some level, hopefully minor and not catastrophic, but in many cases because of divorce and relationship problems and financial problems and substance abuse, people hit a situation where they lost their way and and they seem to be destructive. So the question is not whether that’ll happen in some form, it happens to us all. It’s how do you come back from that? How do you find resilience seeing the light at the end of the tunnel? So, it’s stories of resilience, including my own story.

AM: That’s really cool, looking forward to reading it. A lot of people need comebacks and you know as you’re speaking I think there is also a big epidemic right now of people functioning in their jobs or tasks or relationships but silently maybe not liking it or fitting where where they’re they might be just accomplishing the status quo but they need that pivot or growth that we kind of all need a comeback.

LS: Right, so sometimes not the most devastating moments, but it could be assessing yourself every now and again and making sure that you’re on the right path that’s where that internal assessment tool where you know short-term economics, long-term economic, profile making a difference in the world autonomy - you know vacation, whatever it is it’s having the most pristine clarity as what really will bring fulfillment to a person.

You know it’s fair to say, I battled with alcohol and crashed back in 2010, and so you know people are out there still suffering. The first key is breaking denial. OK, alcohol and addiction is a disease that tells you that you don’t have a disease, so it’s having some clarity about the fact that you’ve hit bottom. You don’t want to live this way for the rest of your life and you’ll take action. My action was a 12-step program, with a unique fellowship and the point is there is light at the end of the tunnel. I mean I just turned 15 and a half years continuously sober, so the point is for people out there despairing, who are confused and despondent - reach out! There’s help available and you can turn your life back into the fulfilling journey that you hope for that’s great.

AM: Let’s discuss the groundbreaking Mahomes deal, so how is it going through all that when you land that deal in 2020 with the Chiefs? What were you feeling when you closed the deal? What did it take to get there? How did Patrick feel and I guess you guys were on top of the world then!!

LS: Again, I think it’s understanding every client and to Patrick what was important was winning and wanted to go to the super bowl. In other words, it wasn’t enough to be the highest paid player on a team that was losing or under, so it’s part of what’s different about representing athletes, is that you’re not representing a corporation or a pig iron manufacturer or some commercial, and they’re a human being, so that you start to grow and care for the person you become bonded with. So being able to guarantee lifetime security felt really good.

AM: You have been a such a pioneer involved with endorsement deals. You know it’s great, that in the endorsement deals that you advocate and close for like-minded values between the players and hopefully the brand at the time and continuing. How is it finding those relationships between athlete and brand and showing athletes that they don’t just have to do things for money, that they could do things with money and values attached.

LS: Well one of the things I’ve tried to be careful of is advising clients not to do all that many endorsements [until] they’ve established a sports career. So to sort of take it easy so Mahomes didn’t do endorsements his first year, he wasn’t a starter and the second he was at the end of that year it was fine, but you want to prove to the fans of the city, to the ownership, to the other players that you’re serious about football or baseball or basketball, and you’re committed. Also hopefully set up a charitable foundation that shows you’re serious about being involved in that community, so a lot is about values, it’s about understanding that high profile is a role model and that your associations with products and and companies in the world ought to do what you suggested, which is to share the same values about what’s important. If you believe in helping people, then there’s a component there and each of the deals can actually have a structure where they go back to help the charity.

AM: Then sometimes you’re involved with helping athletes give back just to a disaster and being involved with the situation. How do you help facilitate those positive impact scenarios?

LS: I remember Ben Roethlisberger donated when they had the big tidal waves in Thailand. He donated a game check to relief, so it’s having an awareness of the time and place. One of the things we’ve been able to do at our Super Bowl party which I hold every year, is to address problems. So for example, back in Miami around 2008 or 2009, we shipped the water machine to Haiti. They had just had an earthquake and cholera problems with impure drinking water, we were able to ship a water machine that purified the water for 140,000 people. So it’s when we had troops in the field, we did a live hookup with troops between the Super Bowl party and Afghanistan and Iraq, so it’s having an awareness of what’s going on societally.

Years ago I created something called the Sporting Green Alliance and it took sustainable technology and wind, solar, recycling, resurfacing and water to state the arena and practice fields to drop carbon emissions and energy costs and it transformed them into teaching platforms. So the millions of fans that go could see a waterless urinal or solar panel and think about how to integrate those concepts into their homes and businesses.

AM: Then there’s also the Leigh Steinberg Foundation, so that’s where you’re helping educate about head trauma and CTE.

LS: I had a crisis conference back in the 1980s because I’m representing half the starting quarterbacks and they keep getting hit in the head and we would go to doctors and ask how many is too many? What’s the number that should contemplate retirement and they had no answers. So we started holding brain health summits back in 1994, and the first one here in Newport Beach had Troy Aikman, Steve Young, Warren Moon, and Drew Bledsoe, all came and listened to neurologists. By the time we got to about 2006, doctors like Bennett Amalu told us that three or more seemed to be the magic number, and after that you had an exponentially higher chance of Alzheimer’s, Parkinson’s, premature senility, chronic traumatic encephalopathy, and depression. So I call this a ticking time bomb. We’ve continued to have those brain health summits. We did two hours in New Orleans at our Super Bowl party, and I thought why not establish a foundation to raise money for research into brain health. There are two new modalities, one’s called RTMS and the other is neurofeedback. They can actually through neuroplasticity rehire a concuss rewire a concussed brain, so we’re making some progress and I have a series of neurologists on the board of the foundation and some iconic athletes.

AM: You’ve done so much, including golf tournaments and youth support for talented youth to get sponsorships. What is it that drives you to do so much good in the world beyond being an agent?

LS: So my my dad used to say if you see a problem in the world as tiny as picking up a piece of trash or as big as racism or climate change, and your tendency is to wait for they or them to solve the problems, older people, political figures, you know someone else, he would say, you could wait forever son, ‘the they is you,’ ‘you are the they.’ So it’s just a sense of responsibility, that’s part of why I’m in this world, is to heal pain to help people who can’t help themselves, to try, and be as active as I can in bringing hope and healing into the world.

AM: What is one lesser known story in either closing a deal, or in working with a top client - our community would certainly love it.

LS: So Ben Roethlisberger, Super Bowl winning quarterback of the Pittsburgh Steelers, was very superstitious, and so he had a routine he did before every game. So it came time to see the AFC championship, which was Pittsburgh versus Denver in Denver, and usually players will reserve tickets for you as an agent and everything. So I called Ben before that game about tickets and there was silence on the other end of the line, and I said is there a problem? He said, ‘yeah well, last year you came in Pittsburgh to the AFC championship game, and we lost.’ I said, well Ben there were 70,000 other people there too. He says, ‘I don’t know,’ but I said you mean I can’t come to the game? He said, well you could go to willcall, but you’ll be waiting for hours. So at any rate, they played, they won. So go back to the Super Bowl, which was played in Detroit, and I’m on the bus on the way back with him, and I said, ‘Ben guess what? You just won the Super Bowl, and I’m here, so I guess I get to go to more Super Bowls?” And he says, “Yes, but never an AFC championship game.”

IG @leighsteinberg

PHOTOGRAPHY COURTESY | Leigh Steinberg

Read the OCT ISSUE #118 of Athleisure Mag and see THE SUPER AGENT | Leigh Steinberg in mag.

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In AM, Athletes, Oct 2025, Sports, TV Show Tags The Super Agent, Leigh Steinberg, The Comeback: Resilience Empathy and What Matters, Superbowl, Sports Agent, Sports, Agent, Athlete, Athletes, Steve Bartowski, NFL, NFL Draft, Boys and Girls CLub, Patrick Mahomes II, 15 and the Mahomes, TV, Film, Jerry Maguire, Show Me The Money, Lennox Lewis, Football, Boxing, Cameron Crowe, Cuba Gooding Jr, Desmond Howard, Jerry O'Connell, Amani Toomer, The Comeback, The Blind Side, TV Consultant, Film Consultant, Chiefs, Ben Roethlisberger, Pittsburgh Steelers, Denver, Leigh Steinberg Foundation, Troy Aikman, Steve Young, Warren Moon, Drew Bledsoe, Bennett Amalu, Super Bowl
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ESPRESSO TIME | LAVAZZA DANIELE FOTI

November 18, 2025

The end of the Summer means that there are functions that take place that wraps the city up in the festivities - the US Open is one of them as everyone shares their love of their favorite athletes who play tennis. In addition to a number of activities that we attended during this time, we were guests of Lavazza at their US Open Suite at Arthur Ashe Stadium where we were not only able to catch Mixed Doubles with tennis’ biggest stars, but we got to know more about the brand, previewed a launch of their latest machine, and even got to see amazing partnerships that they are involved in! We got to hear about this and more from Daniele Foti, VP of Marketing at Lavazza North America. We sat down with Daniele to talk about many of the things we saw that we’re now able to share with our community.

ATHLEISURE MAG: Before we delve into all things Lavazza, can you tell us a bit about your background and how you came to the brand?

DANIELE FOTI: My career began in finance after earning a degree from Bocconi University in Milan and a Master’s in Accounting from Sweden. Those early experiences at General Electric Capital and Coca-Cola HBC gave me a strong grounding in business fundamentals. Over time, I found myself increasingly drawn to roles where I could have a direct impact on the business and help drive growth — understanding consumers, shaping brands, and supporting organizations in their evolution. That led me to roles at Reckitt Benckiser and L’Oréal Italy, where I honed my expertise in sales, trade marketing, and overall brand strategy.

AM: For those that are not familiar with Lavazza, what can you tell us about it?

DF: Lavazza is, at its heart, a family story built on more than 130 years of dedication to coffee and to quality. From the very beginning, the brand has represented Italian craftsmanship and innovation, from the first espresso blends to today’s sustainable coffee solutions. We are not just about coffee as a product; we are about coffee as a moment of joy, connection, and pause. Whether at home, in the office, or out in the world, Lavazza exists to elevate the everyday ritual of coffee into something memorable and meaningful.

AM: You’re the VP of Marketing at Lavazza. What does this role entail?

DF: My mission is to shape how consumers experience Lavazza across North America. That includes building campaigns that bring our heritage and innovation to life, creating partnerships that amplify our presence, and ensuring every interaction, from packaging to experience, reflects our premium Italian DNA. At its core, my role is about storytelling and helping people see coffee not only as part of their day but as part of their lifestyle.

AM: We had the pleasure of attending your US Open Suite to watch Mixed Doubles matches as well as to learn more about the brand. You presented Flavia at the suite. What should we know about it?

DF: Flavia reflects Lavazza’s commitment to bringing premium beverage experiences anywhere, especially in workplaces and home offices. It delivers café-quality coffee, lattes, hot chocolate, and a full variety of drinks at the touch of a button. At the US Open, guests experienced the new Flavia Aroma Brewer firsthand, discovering how it transforms an everyday break into a moment of indulgence — not just for coffee, but for any beverage the platform can provide. Flavia embodies the concept of “Expect More” — it’s about elevating every pause; offering multi beverage versatility, and creating a premium, indulgent experience every time.

AM: You have partnered with Jannik Sinner (Winner: Australian Open - 2, Wimbledon - 1, US Open - 1) for a while now. What can you tell us about how the brand and this athlete connected and why is this partnership important to you?

DF: Our partnership with Jannik is a natural and long-standing one, spanning over 10 years. Coffee and tennis both require dedication, rhythm, and energy, and Jannik embodies those qualities beautifully. Over the years, we’ve celebrated this connection through activations like the US Open, where Lavazza brings fans closer to the sport and the rituals that fuel performance. His authenticity, drive, and joy in what he does perfectly mirror Lavazza’s values. Together, we highlight excellence, consistency, and the everyday rituals—on and off the court—that make great achievements possible, and we serve as ambassadors of Italian excellence in the world.

AM: While we were at the suite, we got to see about some upcoming partnerships that are taking place with Apple TV’s The Morning Show. What can you tell us about this?

DF: Lavazza is proud to be part of the upcoming fourth season of The Morning Show, now streaming on Apple TV+. This partnership highlights our commitment to bringing moments of calm, warmth, and connection to people’s mornings. Amid the chaos of daily life, Lavazza offers a ritual to reflect, reset, and reconnect—reminding viewers that mornings are an opportunity to “Make Your Morning a Show.”

AM: With the holiday season coming up, what can we expect to see from the brand that our community can be excited about?

DF: The holidays are about conection, and coffee often plays a role in those moments. This season, we want to inspire people to slow down, savor, and share joy over a great cup of coffee. Whether it is gifting, entertaining, or simply taking a quiet moment for yourself, Lavazza will be there to make it special.We’re also excited to bring a unique experience to Art Basel this year, where fans can engage with our brand in an immersive, creative way—celebrating both art and the pleasure of coffee.

AM: Are there any upcoming projects that we should know about that are taking place this year or even early next year?

DF: Yes, there is a lot of momentum. We have recently partnered with American Airlines to bring Lavazza coffee into their premium cabins, giving us the opportunity to share our blends with travellers around the world. We are also expanding our footprint in the U.S. hospitality and entertainment sectors and continuing to bring Luigi, our beloved Lavazza coffee-robot, to new cities for more immersive brand experiences. Consumers should also look forward to our annual calendar and a special experience at Art Basel this year — we’ll have more to share soon! Looking ahead, Lavazza will continue to invest in exciting new initiatives in the market throughout 2026, making next year another thrilling chapter for the brand.

IG @lavazzausa

PHOTOGRAPHY COURTESY | Lavazza

Read the OCT ISSUE #118 of Athleisure Mag and see ESPRESSO TIME | Lavazza - Daniel Foti in mag.

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In AM, Food, Oct 2025, Sports, Tennis, TV Show, Athletes Tags Espresso Time, Lavazza, US Open, US Open Suite, Arthur Ashe Stadium, Daniele Foti, Coffee, VP Of Marketing, Lavazza North America, Bocconi University, Milan, Italy, General Electric Capital, Coco-Cola HBC, Recitt Benckiser, L'Oreal Italy, Mixed Doubles, Flavia, Jannik SInner, Australian Open, Wimbledon, Tennis, Athlete, Expect More, Apple TV, The Morning Show, Make Your Morning A Show, Apple TV+, Art Basel, American Airlines, Lavazza coffee, Premium Cabins, Luigi
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PHOTO CREDIT | FOX Sports

WORLD SERIES 2025

October 29, 2025

We’re in the thick of the World Series with Game 5 taking place tonight at 8pm in LA with the Toronto Blue Jays vs the LA Dodgers. Both teams are 2-2 in the series. See the highlights from Game 4!

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PAIN RECOVERY FOR ATHLETES & FANS

October 26, 2025

We caught Women’s Soccer Club Gotham FC X Washington Spirit at Sports Illustrated Stadium, NJ, to watch pre-game warm-ups and take in the game in the TYLENOL VIP Suite. It was a fun match to see, ending in a tie-score after some good scoring attempts and excellent defensive efforts.

We asked Jen Gow, US Head of Pain at Kenvue, and Dr. Chang, NWSL Chief Medical Officer, about TYLENOL’s multi-year collaboration with Gotham FC; supporting the team’s health, aid recovery and helping keep elite athletes at the top of their games.

We spoke about TYLENOL’s “Relief Zone,” where NWSL fans can receive branded

recovery kit giveaways, misting fans, and cool towels through the season. Also we explored activations they will have to support athletic trainers, celebrate recovery, and spotlight resilience of NWSL players and women’s sports.

ATHLEISURE MAG: TYLENOL has announced a multi-year collaboration with Women’s Soccer Club Gotham FC, how will it support the team’s elite athlete’s health, aid recovery and help keep them at the top of their game?

JEN GOW: As the Official Pain Reliever of the NWSL, TYLENOL® is so excited to support players throughout the season by equipping league trainers with the tools they need to aid recovery and help keep athletes in the game. We are stocking each trainer’s bag with TYLENOL® products for use with athletes on and off the field, pending their pain relief needs.

AM: Tell us more about the slogan “#TylenolPartner I can love the game without the pain,” and how it promotes pain relief goals for athletes and fans.

JG: We know a tackle can hurt, but also know those stadium seats can cause many aches. As a brand, we’re here for all types of minor aches and pains so that everyone can focus on cheering, supporting and playing the game.

Athletes are constantly undergoing stress on their body during training and performance, often resulting in minor aches and pains. TYLENOL® offers a portfolio of products that can meet each athletes’ individual pain needs, so the result is a personalized recovery routine to help them feel their best on and off the field.

AM: From the TYLENOL PRECISE™ Pain Relieving Patches and Nighttime Cream, to TYLENOL 8HR Muscle Aches and Pain Caplets, Extra Strength TYLENOL Rapid Release Gels, and more, how does TYLENOL provide fast, effective pain relief to athletes to ensure they can stay active and competitive?

JG: The brand is continuously innovating to meet consumer needs when it comes to pain relief. Most recently, we launched TYLENOL® PRECISE™ Pain Relieving Patches. This innovation has 12-hour flexible adhesion technology to stick with you—and they are transparent so you can place them wherever pain hits!

AM: What is TYLENOL Proactive Support for Muscles and Joints and how does it help overall health and well-being? How does this move into reactive and proactive supplements help athletes, fans and consumers with health and pain management support?

JG: Proactive Support from the Makers of TYLENOL® is a new drug-free supplement powered by a blend of turmeric and tamarind to deliver improvement in joint flexibility and comfort. We made this step into the supplement space in partnership with medical professionals to offer an effective supplement for consumers to take a proactive approach in improving their joint comfort.

AM: The TYLENOL® FAN PAIN POINTS Survey with Wakefield Research indicated some very interesting results, including the majority of sports fans (52%) believe they are more active when attending a live sporting event than on a typical day; 43% of fans regularly pack an OTC pain reliever when attending live sporting events; and 70% say going to live sporting events is physically taxing, with nearly 7 in 10 (69%) stating they would go to more games if the experience were less demanding. What are some products, tools and tips to help reduce painful activities for fans attending and cheering on teams in live events?

JG: It’s always a good idea to come prepared to a game – who knows how many stairs you may need to climb to get to your seat or if you’ll be standing longer during overtime cheering on your team. Keep TYLENOL® PRECISE™ in your car for post-game muscle aches or add a travel-sized pack of TYLENOL® Extra Strength to your gameday bag, so you can be prepared should a minor ache or pain occur.

AM: What activations will TYLENOL have at Sports Illustrated Stadium to support athletic trainers, celebrate recovery, and spotlight resilience of NWSL players? What is TYLENOL’s “Relief Zone,” and how have NWSL fans reacted to branded recovery kit giveaways, misting fans, cool towels through the season?

JG: Our multi-faceted collaboration with Gotham FC features comprehensive on-site activations, including equipping the trainers with products they need to aid player recovery and season-long representation at Gotham FC’s pregame Fan Fest. Our branded giveaways have been a huge hit with fans, and the continued growth of the NWSL alongside the amazing fandom at Sports Illustrated Stadium is incredible to see! I took my kiddos a few weeks ago...my 5 year old loved the ball pit and my 3 year old held the “Tylenol #1 Doc Recommended” foam finger the entire game!

AM: Beginning in 2026, what will Gotham FC match theme nights and community programs presented by TYLENOL entail?

JG: We’re actively collaborating with the Gotham FC team to determine how we can continue to meaningfully engage with the fans and support the team in even more ways next season!

AM: How does TYLENOL elevate opportunities in women’s sports and go beyond the medicine cabinet?

JG: Through our sponsorships with the NWSL and Gotham FC, alongside our commitment to the Women’s Sports Foundation with our Athlete Recovery and Care Commitment Grant, TYLENOL® is going beyond our product to meet women athletes with direct support and critical funding so they can continue the game they love.

AM: What are some products and tips for executives and business travelers to stay productive and at the top of their work on long days, commutes and big travel itineraries?

JG: It’s incredibly important to me to get outside and be active after work. I have recently embraced the Pickleball trend and wow, it can cause some pain! My wife and I both take a Proactive Support from the Makers of TYLENOL® supplement every day and it truly has helped our joint comfort after exercise.

AM: TYLENOL recognizes that pursuing greatness hurts. What is The Care Commitment by TYLENOL? How does this fund and $1M pledge with the Women’s Sports Foundation (WSF) help injured athletes and their painful physical and financial setbacks on the road to recovery?

JG: This grant was established by TYLENOL® in partnership with the Women’s Sports Foundation® (WSF®) to provide a much-needed recovery fund for injured women athletes who are on their road to recovery post-injury. To date, we’ve awarded grants to 20 deserving athletes, providing financial support as they rehab to get back into the game and continue their pursuit of greatness.

ATHLEISURE MAG: What does it mean for TYLENOL to have a strategic collaboration with Gotham FC, after being named Official Pain Relief multi-year sponsor of the National Women’s Soccer League (NWSL) earlier this year?

DR. CHANG: After being named the Official Pain Reliver of the National Women’s Soccer League this year, TYLENOL® wanted to expand their support of the league and engage more directly with a local team and its fan base. This collaboration also includes on-site activations at Gotham FC’s pregame Fan Fest, where the brand will provide TYLENOL® product giveaways, merchandise and more to prepare fans as they head into the game. The fans have loved it!

AM: How is this collaboration meaningful for supporting player health and women’s sports?

DR. C: As a League, our top priority is protecting the health and well-being of our athletes. The growth of women’s professional soccer has brought greater demands on our Players’ bodies, making recovery resources and medical support more important than ever. Collaborations like this one with Tylenol provide additional support for our medical teams and athletes, and we value partners who share our commitment to Player care.

AM: How can equipping league trainers with TYLENOL products and tools help aid performance, recovery and keep athletes in the game?

DR. C: Athletic trainers are on the front lines of Player health, and having access to reliable tools that support their recovery including safe pain management helps them do their jobs more effectively. While no one product can replace the core fundamentals of injury prevention, training, and rehabilitation, we appreciate having a resource like Tylenol available as part of a broader toolkit for Player care.

AM: How does the partnership with TYLENOL help women athletes and fans embrace the love of the game?

DR. C: Our fan base is the heart of our league, and TYLENOL® recognizes that they deserve care just as much as the players do. By hosting product giveaways for fans during pre-game events and offering product discounts, TYLENOL® is helping ensure that our tremendous fans can be on the sidelines to cheer on the team, without any minor aches and pains slowing them down.

AM: What are the types and how often are there injuries in women’s soccer matches? Are there specific injuries that occur more frequently for female soccer players?

DR. C: In women’s professional soccer, we most often see lower extremity injuries such as ankle sprains, muscle strains, and knee joint injuries. Female soccer players, in particular, face a higher risk of anterior cruciate ligament (ACL) tears compared with their male counterparts, and that remains an important area of ongoing research and prevention eborts. We also recognize that overuse injuries such as stress fractures, tendinopathies, and muscle strains can occur during our season especially with the competitive balance across our League. Our focus is always on prevention, early recognition and optimal management, and safe return to play.

AM: What are some tips for soccer players and fans for injury prevention in training and playing soccer; promoting resilience; and optimizing recovery?

DR. C: For elite soccer players, injury prevention starts with evidence-based programs that emphasize neuromuscular control and strength training, especially of the core/hips and lower extremities. Monitoring training loads can also help to prevent overuse injuries. Good sleep, adequate hydration, and proper nutrition are essential cornerstones to promote resilience and optimize recovery. Resilience also involves building strong support networks, such as a positive team environment and dedicated medical teams. Recovery also means listening to your body and recognizing early warning signs in order to seek timely professional medical care.

For recreational players or even fans inspired to learn how to play soccer (it’s never too late!), many of the same principles apply: warm up before activity, gradually progress the duration and intensity of play at the beginning of the season, and maintain a fitness routine during the week (especially if you only play one game a week). Injury prevention and recovery strategies are not limited to professional athletes—they can help anyone stay active and enjoy the game for years to come.

AM: We’ve now learned fans can exert themselves too by walking, sitting and intensely cheering on their favorite team and players at the game! Go Gotham FC! How can fans aim to reduce pain themselves before, during and after the big game?

DR. C: Attending an NWSL soccer match can be demanding—standing in lines, climbing stairs, and sitting and standing for long periods cheering. Fans can reduce discomfort by starting adequate hydration and food intake 24 hours before the game and getting a good night’s rest, and then staying hydrated and well fed, and wearing supportive footwear and appropriate clothing and headwear for the weather conditions. Even standing up and stretching and taking breaks to walk around the stadium is beneficial. If minor aches or soreness do occur, over-the-counter pain relievers such as Tylenol’s topical relief or its traditional oral options can also help.

IG @tylenol

PHOTOGRAPHY CREDITS | PG 42 - 45, 49, 51 Gotham FC/Megan Santaniello | PG 46 Getty Images/Tylenol |

Read the SEP ISSUE #117 of Athleisure Mag and see PAIN RECOVERY FOR ATHLETES & FANS in mag.

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In AM, Athletes, Sports, Sep 2025, Wellness, Wellness Editor Picks Tags Pain, Recovery, Tylenol, Washington Spirits, Womens Soccer, Women, SOccer, Gotham FC, NY, NWSL, Kenvue
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