ESPRESSO TIME | LAVAZZA DANIELE FOTI

The end of the Summer means that there are functions that take place that wraps the city up in the festivities - the US Open is one of them as everyone shares their love of their favorite athletes who play tennis. In addition to a number of activities that we attended during this time, we were guests of Lavazza at their US Open Suite at Arthur Ashe Stadium where we were not only able to catch Mixed Doubles with tennis’ biggest stars, but we got to know more about the brand, previewed a launch of their latest machine, and even got to see amazing partnerships that they are involved in! We got to hear about this and more from Daniele Foti, VP of Marketing at Lavazza North America. We sat down with Daniele to talk about many of the things we saw that we’re now able to share with our community.

ATHLEISURE MAG: Before we delve into all things Lavazza, can you tell us a bit about your background and how you came to the brand?

DANIELE FOTI: My career began in finance after earning a degree from Bocconi University in Milan and a Master’s in Accounting from Sweden. Those early experiences at General Electric Capital and Coca-Cola HBC gave me a strong grounding in business fundamentals. Over time, I found myself increasingly drawn to roles where I could have a direct impact on the business and help drive growth — understanding consumers, shaping brands, and supporting organizations in their evolution. That led me to roles at Reckitt Benckiser and L’Oréal Italy, where I honed my expertise in sales, trade marketing, and overall brand strategy.

AM: For those that are not familiar with Lavazza, what can you tell us about it?

DF: Lavazza is, at its heart, a family story built on more than 130 years of dedication to coffee and to quality. From the very beginning, the brand has represented Italian craftsmanship and innovation, from the first espresso blends to today’s sustainable coffee solutions. We are not just about coffee as a product; we are about coffee as a moment of joy, connection, and pause. Whether at home, in the office, or out in the world, Lavazza exists to elevate the everyday ritual of coffee into something memorable and meaningful.

AM: You’re the VP of Marketing at Lavazza. What does this role entail?

DF: My mission is to shape how consumers experience Lavazza across North America. That includes building campaigns that bring our heritage and innovation to life, creating partnerships that amplify our presence, and ensuring every interaction, from packaging to experience, reflects our premium Italian DNA. At its core, my role is about storytelling and helping people see coffee not only as part of their day but as part of their lifestyle.

AM: We had the pleasure of attending your US Open Suite to watch Mixed Doubles matches as well as to learn more about the brand. You presented Flavia at the suite. What should we know about it?

DF: Flavia reflects Lavazza’s commitment to bringing premium beverage experiences anywhere, especially in workplaces and home offices. It delivers café-quality coffee, lattes, hot chocolate, and a full variety of drinks at the touch of a button. At the US Open, guests experienced the new Flavia Aroma Brewer firsthand, discovering how it transforms an everyday break into a moment of indulgence — not just for coffee, but for any beverage the platform can provide. Flavia embodies the concept of “Expect More” — it’s about elevating every pause; offering multi beverage versatility, and creating a premium, indulgent experience every time.

AM: You have partnered with Jannik Sinner (Winner: Australian Open - 2, Wimbledon - 1, US Open - 1) for a while now. What can you tell us about how the brand and this athlete connected and why is this partnership important to you?

DF: Our partnership with Jannik is a natural and long-standing one, spanning over 10 years. Coffee and tennis both require dedication, rhythm, and energy, and Jannik embodies those qualities beautifully. Over the years, we’ve celebrated this connection through activations like the US Open, where Lavazza brings fans closer to the sport and the rituals that fuel performance. His authenticity, drive, and joy in what he does perfectly mirror Lavazza’s values. Together, we highlight excellence, consistency, and the everyday rituals—on and off the court—that make great achievements possible, and we serve as ambassadors of Italian excellence in the world.

AM: While we were at the suite, we got to see about some upcoming partnerships that are taking place with Apple TV’s The Morning Show. What can you tell us about this?

DF: Lavazza is proud to be part of the upcoming fourth season of The Morning Show, now streaming on Apple TV+. This partnership highlights our commitment to bringing moments of calm, warmth, and connection to people’s mornings. Amid the chaos of daily life, Lavazza offers a ritual to reflect, reset, and reconnect—reminding viewers that mornings are an opportunity to “Make Your Morning a Show.”

AM: With the holiday season coming up, what can we expect to see from the brand that our community can be excited about?

DF: The holidays are about conection, and coffee often plays a role in those moments. This season, we want to inspire people to slow down, savor, and share joy over a great cup of coffee. Whether it is gifting, entertaining, or simply taking a quiet moment for yourself, Lavazza will be there to make it special.We’re also excited to bring a unique experience to Art Basel this year, where fans can engage with our brand in an immersive, creative way—celebrating both art and the pleasure of coffee.

AM: Are there any upcoming projects that we should know about that are taking place this year or even early next year?

DF: Yes, there is a lot of momentum. We have recently partnered with American Airlines to bring Lavazza coffee into their premium cabins, giving us the opportunity to share our blends with travellers around the world. We are also expanding our footprint in the U.S. hospitality and entertainment sectors and continuing to bring Luigi, our beloved Lavazza coffee-robot, to new cities for more immersive brand experiences. Consumers should also look forward to our annual calendar and a special experience at Art Basel this year — we’ll have more to share soon! Looking ahead, Lavazza will continue to invest in exciting new initiatives in the market throughout 2026, making next year another thrilling chapter for the brand.

IG @lavazzausa

PHOTOGRAPHY COURTESY | Lavazza

Read the OCT ISSUE #118 of Athleisure Mag and see ESPRESSO TIME | Lavazza - Daniel Foti in mag.

WELCOME TO US OPEN 2025

US OPEN LAVAZZA SUITES - MIXED DOUBLES

This time of year is one of our favorites as the US Open brings tennis’ best and brightes to play at Arthur Ashe and Louis Armstrong Stadium for 3 weeks. In addition to the action that is on the court, there are a number of adjacent events that take place throughout the city! Although the month of Sept. will continue these festivities, we’re recapping what we participated this month.

We kicked off our US Open experience with the team at Lavazza who invited us to go to their suite to watch a series of mixed double matches with our favorites!

We kicked off the morning hitting the grounds to see where fans can get their coffee fix as they arrive and in between matches. In addition to having a large free standing booth that serves hot and cold coffees, you can also get cocktails there as well such as an Espresso martini. Throughout the complex, there are smaller areas to get a coffee as well as to engage with the brands whether it’s playing interactive games to win prizes, photo opportunities with a “stadium” as well as their mascot Luigi!

After taking the tour, we made our way to the suite where we were able to watch phenomenal matches as well as to meet members from the executive team of hear about where Lavazza is focusing its efforts in terms of where it sits in the marketplace, partnerships that are very interesting that will be announced soon, and their partnership with Jannik Sinner (20X ATP Tour Singles Titles, 2X Australian Champion, 2025 Wimbledon Champion, 2025 US Open Champion).

It was great to sit outside of the suite to catch our first match Gaël Monfils (13 ATP Tour Singles Titles)/Naomi Osaka (2X Australian Open Champion, 2X US Open Champion) - L vs Lorenzo Musetti (2 ATP Tour Singles Titles, Team Italy Tennis 2024 Paris Olympics Bronze Medalist)/Caty McNally (8X WTA Tour Doubles Titles Champion) - W and Iga Świątek (WTA No 2 in Women’s Singles, 24 WTA Tour Singles Titles, 4X French Open Champion, 2025 Wimbledon Champion, 2022 US Open Champion)/Casper Ruud (13 ATP Tour Singles Titles) - W vs Madison Keys (2025 Australian Open Champion)/Frances Tiafoe - L played during Round of 16 which led to the Quarter Final between Iga Świątek/Casper Ruud - W vs Caty McNally/Lorenzo Musetti - L. Ultimately, Iga Swiatek/Casper Ruud won this round and advanced in their mixed doubles.

In the other matches for Round of 16, we saw Jack Draper (3X ATP Tour Title Champion)/Jessica Pegula - W vs Emma Raducanu (2021 US Open Champion)/Carlos Alcaraz (22 ATP Tour Singles Titles, 2X French Open Champion, 2X Wimbeldon Champion, 2022 US Open Champion) - L and then the other match in that round was Novak Djokovic (100X Singles Title Winner, 10X Australian Open Champion, 3X French Open Champion, 7X Wimbledon Champion, 4X US Open Champion, Team Serbia Olympic Tennis 2024 Gold Medalist)/Olga Danilović (2X WTA Singles Titles + 2X WTA Doubles Titles) - L vs Mirra Andreeva (3X WTA Tour Singles TItles)/Daniil Medvedev (20X ATP Tour Singles Titles + 2021 US Open Champion) - W. The winners from this portion of Round of 16 played one another for the Wyarter Final Jack Draper/Jessica Pegula - W vs Daniil Medvedev/Mirra Andreeva - L.

It was a great day of matches and feeling all the magic that comes with seeing the US Open and being part of the action.

IG @lavazzausa

@usopen

PHOTOGRAPHY CREDITS | PG 43 - 44 Kimmie Smith

WTA CLUBHOUSE X GILLETTE VENUS

Later that week, we made our way to the WTA Clubhouse where we got to enjoy a number of activities while celebrating women in tennis. Whether you took in a workout with Tunde Oyeneyin (Peleton instructor, Nike athlete, and NY Times Best Selling Author), enjoyed an array of treats at their cafe, shopped the marketplace or listened to the panel that included Taylor Townsend (WTA world No. 1 in doubles, 8X WTA Tour Titles, 2024 Wimbledon Doubles Champion, 2025 Australian Open Doubles Champion), Tunde, and Nana Agyemang (CEO of Every Stylish Girl) as they talked about the importance of confidence and navigating their careers that was moderated by The Cut’s Tefi Pessoa.

The WTA is the principal organizing body and global leader for women’s professionall tennis which was founded in 1973 by Billie Jean King (39 Grand Slam Titles - 12X Singles, 16X Women’s Doubles, 11X Mixed Doubles - 4X Australian Open Champion in Singles/Doubles/Miced Doubles, 3X French Open Champion Singles/Doubles/Mixed Doubles, 20X Wimbledon Champion Singles/Doubles/Mixed Doubles, 13X US Open Champion Singles/Doubles/Mixed Doubles) to govern the WTA Tour and rank female players.

It was great to hear from these women and to also continue to celebrate their achievements as well as continuing to get excited about US Open.

IG @wta

@gillettevenus

PHOTOGRAPHY CREDITS | PG 46 - 49 Gillette Venus

TASTE OF TENNIS NEW YORK

As we mentioned in last month’s issue, Taste of Tennis is a yearly event that is known for bringing the world of tennis and culinary together. Guests who attend this event enjoy being able to eat a number of dishes throughout the night and this year’s hosting partner for this event was Aqua New York. In addition, they get to meet tennis greats past and present who continue to bring the good vibes. This year Sloane Stephens (8X WTA Tour level singles titles, 2017 US Open Champion), Chris Eubanks, and Genie Bouchard to name a few were in attendance.

IG @tasteoftennis

EVIAN BIG FOE X DANIEL DINNER

We were excited to make our way to evian’s dinner which was held at SUMMIT One Vanderbilt. This sit down dinner brought Frances Tiafoe (along with his family and friends) and Chef Daniel Boulud together with the official water sponsor of the US Open, evian.

While taking in the stunning views, we enjoyed an array of appetizers, cocktails, chatting with Chef Daniel’s and taking a moment from all of the matches that we had watched during the week.

This sit down dinner was inspired by Frances’ favorite dishes that he grew up with. We were able to be among the first people to experience the evian Club’s limited edition menu. Each place setting had a glass evian bottle that had our names etched on it.

You can enjoy this meal exclusively at Chef Daniel’s flagship Michelin-starred Restaurant DANIEL from Sep 3-7th and can be booked now. For those that can’t make it here to NY, you can enjoy Chef Daniel’s Big Foe Treat Box at Goldbelly to enjoy from your home while watching the matches.

IG @evianwater

@bigfoe

@danielboulud

PHOTOGRAPHY CREDITS | PG 50 - 57 evian PG 58 + 59

Read the AUG ISSUE #116 of Athleisure Mag and see WELCOME TO US OPEN 2025 in mag.

THE COURT IS HIS | TYSON MCGUFFIN

Last year, we had enjoyed seeing our cover star, Tyson McGuffin play pickleball at Lifetime Fitness alongside Andre Agassi, Collin Johns, Ben Johns, and Anna Bright. It was the first time that we had seen the game in person as we were introduced to it like many during the pandemic on TV. Once we got to know more about the game, we realized that 5X Grand Slam Champion and 4X National Champion!

No wonder he loves the game and is passionate about it. Not only does he play it, but he infuses the passion of the game to others through teaching others to play it. Since we had just spent 4th of July Weekend watching Major League Pickleball Tournament on Randall's Island at John McEnroe's Sportime, we knew that we wanted to know more about him and the game. We took some time to talk about how he got into the sport, giving us background on it, why he loves it, and more.

ATHLEISURE MAG: I know that Pickleball was invented in 1965, but for us, it was the pandemic that introduced me to it and it seems like it has been gaining awareness exponentially! How did you come to the sport?

TYSON MCGUFFIN: In 2016 I was a Tennis Pro at a club in Yakima, WA and one of my members kept bugging me to try this silly named sport. I told him no several times. He started waiting to ask me after each of my lessons at the club. I finally gave in. I showed up at a beat up YMCA gym floors. I thought as a 5.5 Tennis player I could easily hang with the 4.5 top court. Long story short I couldn't, I got my butt kicked by a few 55+ guys. I went home that night consumed as much Pickleball content I could find on YouTube came back to that next week and found success. That same member with a group of others encouraged me to play tournaments. I learned quickly I could hang with some of the top players in the country. My 1st year I was offered a paddle contract and the rest is history.

AM: Our first Pickleball match was when we attended the one at Lifetime here in NYC where you are on a panel with the Johns brothers as well as Anna Bright and Andre Agassi. It was also the first time that we watched you play. When did you realize that you wanted to play it professionally?

TM: After just one tournament at 4.5, I realized I could compete with the 5.0/Pro players. So my next tournament I gave it a shot and landed a sponsorship. There was so much competitive spirit left in me after years of Wrestling and Tennis, I couldn't pass up a chance to reignite that fire.

AM: We enjoyed watching the MLP NY Tournament over the Fourth of July Weekend as we saw a number of the franchises playing. For those that are not familiar with the sport what are the similarities and differences to tennis.

TM: To start, the court size is much different. You can fit 4 Pickle courts on a Tennis court. You can essentially have 16 people playing in the same amount of space. It's loud, has more of a backyard feel and the overall barrier to entry is lower. It takes 6 or more months to be decent at Tennis, in Pickle someone can play their 1st and find success. They say Pickle is making Tennis courts fun again. Pickle wouldn't be where it is today without the Tennis community. There are plenty of similarities, court positioning, techniques, and tactics. Most all of the pros on tour have some sort of Tennis background.

AM: You play in the PPA as well as the MLP for the Phoenix Flames. For our community who is newer to the sport can you tell us a bit about each of these organizations - the PPA and the MLP?

TM: MLP is newer to the sport. A team based (originally rally scoring) format. It's rowdy, loud and has other similarities to team-based franchised sports. PPA is the original tried and true, similar to ATP format. A tour with rankings and points individually based. This format shows who the best of the world are.

AM: You compete in Men's Singles, Men's Doubles, and Mixed Doubles - how do you approach playing Singles versus Doubles?

TM: Singles has had my heart from day one. I don't know if it's the inner wrestling me, but that never say never isn't over until it's over mentality does well in Singles. I would say Singles is more physical and Doubles has a different strategy in many situations. I've come a long ways in the Doubles side and now see the art in Doubles as well.

AM: Does Pickleball have a season what are the months that it is played in terms of a tour perspective?

TM: Professional Pickleball is pretty much year-round. The tour is starting to change this slightly. MLP will essentially become a summer league with PPA taking the majority of the summer months off. There will also be a break at the end of the year.

AM: What is an average week like for you in terms of training for your next match and during the off season, what is that like.

TM: I am a reps guy. My preferred week would be at home. On a daily basis, I'm up training by 6am then I head to hot Yoga. After dying for an hour or more there, I typically head to strength & conditioning training with my man Craig. After training there I'll either get another practice in or a round of golf. Whatever I can fit before picking up my kids from school. From there I'm in 100% husband/dad mode until 8pm where I'm in bed prepping to do it all again the next day.

AM: Pickleball is obviously a total body sport, but what are 3 workouts that you do to optimize yourself in the sport?

TM: Hot Yoga, strength training, & fast twitch functional training.

AM: In addition to being a player, you are also a major advocate for the sport and pushing its awareness! You are an IPTPA and PPR certified coach. You also created the McGuffin Signature PB Camps and TM PB Coaching. Can you tell us about both of these companies that you have built?

TM: I taught mostly Tennis & Pickle for almost 8 years before starting my own camp business. For me teaching and growing the sport helps me give back to the sport that's given me plenty. TM Signature PB Camps is one of the best in the business. We believe the game is evolving and our teaching has to evolve with it. Personally I enjoy the learning curve at an amateur level. It'd take me months maybe even years to swe a player's level change in Tennis, in Pickle I can witness a camper go up a full half level in two 5 hour days.

AM: In addition to all of the work that you do, you have your own podcast, The McGuffin Show what can you tell us about this?

TM: I started The McGuffin Show out of a desire to make sure we were doing things others were not. It was a place for me and my co-hosts to be ourselves and talk about the wild ride we're on with the sport. Amateur and professional side are both growing at such a rapid pace we need media to help everyone keep up.

AM: We have been watching a few of your episodes of Making McGuffins - why did you want to create this series?

TM: My wife and I started Making McGuffins again out of a desire to stay ahead and do something nobody else was doing. We thought at worst case we'd be documenting the craziest time of our lives. It's also a way to showcase my wife and kiddos. My wife is my true hero and helps in every department of my life and business.

AM: As someone who travels a lot for the sport, what are 3 things that you like to have with you to make your hotel feel a bit like home?

TM: We typically stay in Airbnbs, laundry is must with how much I sweat. We also bring our whole team typically 2+ kids, Nanny, and sometimes trainer & videographer. A house is a must with our crew.

I travel with my cold plunge and all of my Hyperice recovery devices. This is a must to try to stay in routine.

Last, but not least my family. Keeping them on the road for me reminds me what's really important at the end of the day. It lowers my ego. Kids don't care what your results were, you're still expected to be Dad whether you win or loose.

AM: When you're not focused on Pickleball tournaments, training, educating etc, how do you take time for yourself?

TM: My wife & I love to travel. We also enjoy good food. Music is big for me, I like attending festivals a few times a year. Mostly though, our family loves spending time outside. We live in beautiful North Idaho with so much to do outside. I love to golf and spend time by the lake.

AM: You are a 5X Grand Slam Champion and a 4X National Champion - what do you want your legacy to be in the sport?

TM: I want to leave a legacy in the sport giving back as much if not more than it's given me. I want to help insure its continued growth all around the world. I've witnessed Pickleball transform lives, including mine.

AM: For those that are starting out and want to play, what are 3 pieces of advice you have to get them into the sport?

TM: Put yourself out there it's hard to find a more inviting sport. Find a local find a more inviting sport. Find a local park or look up your local ambassador they'll show you how to play. When you get comfortable playing identify who you are as a player. The beauty of Pickleball is there isn't just one way to play. Figure out your strengths and build your game around them. Lastly go to Tyson McGuffin YouTube page and take advantage of all of our free instruction. Once you're at a 3.0 level or above take one of our camps listed on TysonMcGuffin.com.

IG @tysonmcguffin

PHOTOGRAPHY CREDITS | FRONT + BACK COVER, PG 16, 22, 25 Sye Williams | PG 19 - 20 Jay Valeriano | PG 26 Mad Rabit |

As we mentioned in our cover interview of Tyson McGuffin, we had the pleasure of attending MLP's New York City Pickleball Tournament at John McEnroe's Sport Time that took place July 3-6 as guests of Dulce Vida Tequila. On the day that we watched the matches, we enjoyed being able to watch teams that played in the Premier (Carolina Hogs, New York Hustlers, Miami Pickleball Club, Columbus Sliders, Orlando Squeeze, Brooklyn Pickleball Team) and Challenger (California Black Bears, Bay Area Breakers, Las Vegas Night Owls, Nashville Chefs, Florida Smash, D.C. Pickleball Team) Leagues.

As we sat in the sponsor tent we were able to enjoy watching the matches on both sides of the tent while also being able to meet various teams' ownership/management. We also enjoyed sipping cocktails and being able to see the athletes up close, as well as to get to know more about them through their play as well as being able to see the fans enjoying their favorite pickleball player!

We enjoyed seeing the match between the Nashville Chefs and California Black Bears which kicked off our morning. D.C. Pickleball Team and Bay Area Breakers was another great match - both of those were on the Grandstand Court for the Challengers League.

On the Championship court, the Premier League teams played. Our favorite match from that game was the last one of the night where we watched the Orlando Squeeze and Brooklyn Pickleball Team play. Brooklyn Pickleball Team was the host for this weekend's event and the energy was next level as the fans cheered on the Brooklyn team and we loved seeing the flags and signs - the fact that they won was definitely a great end to seeing the matches throughout the day!

We'll be back for the MLP Finals that will take place here at CityPickle at Wollman Rink in Central Park August 22 - 24th as guests of Dulce Vida Tequila and tickets are still available!

We can't wait for next month and you can see some great moments from this great weekend earlier this month.

IG @majorleaguepb

PHOTOGRAPHY CREDIT | PG 29 Dulce Vida

Read the JUL ISSUE #115 of Athleisure Mag and see THE COURT IS HIS | Tyson McGuffin in mag.