DRINKS WITH BENEFITS FESTIVAL NYC

We caught up with The Daily Pour (formerly Bottle Raiders) Founder/Publisher, Dan Abrams, and VP Marketing, Amanda Paul-Garnier, to chat about the exciting Drinks With Benefits, the first Zero Proof Festival, coming to New York (Altman Building, September 27, 2025).

At Drinks With Benefits Festival guests discovered 50+ Non-Alc brands to sip and savor. They tasted innovative and sophisticated non-alcoholic beverages, botanical spirits and functional elixirs in the Tasting Gallery, and met and connected with industry innovators. Attendees strolled through the Non-Alcoholic Beer Garden and Hemp Beverages with music. They experimented in the interactive Mixology Lab, with non-alcoholic cocktail mixing demos. Guests took in the immersive experience in the Drink Rhythms Lounge DJ Sets, Podcasting Lounge, and mindful experiences in the Meditation Tent. They paired their drinking journey with 3 Omakase-style courses by top chefs for VIP Ticket-holders. In the Cipriani Cafe, their Chef will serve up complimentary pasta tastings. Reknowned for pioneering the Bellini, Cipriani paired these dishes with their Bellini Zero Cipriani! The Drinks With Benefits Festival also featured the Zero Proof Choice Awards, crowning the best winners in Non-Alc and Functional beverages. Prior to the event, we sat down with them to talk about this inaugural event.

ATHLEISURE MAG: So what led you to start the first Zero Proof Festival in NYC?

DAN ABRAMS: We had started a spirits media company that was initially focused on whiskey. And we were planning on expanding, and we did, to gin and rum and tequila. And as we were building out the business, we realized that functional beverages are becoming just an enormous part of spirits. And we can't really create a forward-thinking spirits business without making functional beverages a serious part of what we're doing.

And so as we came to that realization, we started talking about and thinking about events, in addition to doing content. Because we had acquired a company that was doing at the time 12 events around the country for whiskey and tequila. We've now expanded that to 15, so events were in the DNA of the business.

But now we were thinking, let's go big! We were stunned considering how significant a business non-alcohol and functional beverages have become, that there hasn't been a major awards in New York. There hasn't been a major event in conjunction with wellness in New York, almost anywhere. And so we thought, what a great opportunity to be on the forefront of this. And those were the seeds behind Drinks With Benefits.

AM: So what types of non-alcoholic or functional beverages would be showcased at this specific event?

AMANDA PAUL-GARNIER: So we have over 60 brands covering non-alcoholic wines, non-alcoholic beers, functional hemp and functional non-hemp products. Brands, probably, you know, like Ghia, Kin Euphorics, Athletic Brewing Company, Bero, But also brands you probably don't know that are very high quality, like Opius Elixirs, which is probably one of the best brands out there.

AM: Yeah, I would say on a personal note, I was diagnosed with gout in the middle of college. Beer is my kryptonite. So I've had to drink clear alcohol spirits or non-alcoholic beverages personally. So when I tried Ghia, for example, I couldn't believe the complexities that they put into a beverage like that.

So the space is growing. But in addition to growing, the formulations are getting better and better. Isn't that true?

APG: Yeah, I would definitely agree with that. We actually just talked with Melanie Masarin, from Ghia. And she was talking about her inspiration for starting the product. But just her integrity in terms of the quality of the ingredients she uses, she's very inspired from the Mediterranean, but she's also French and Italian. So nothing in Ghia is fake or superficial. But she also teases the whole concept that, you know, of like fake ingredients or say, people concerned about the sugar content with non-alcoholic beverages. But she was like, there's a difference between synthetic sugar and actual real sugar. And, you know, what she's trying to create and she believes the next forefront of the frontier for non-alcoholic beverage will be with people seeing those quality ingredients, real ingredients over anything processed. And I think that's one of the driving forces behind this, is that we're seeing in the non-alcoholic spirits industry that people are clamoring for an evaluation of quality. And they're basically the industry folks are saying we care about quality.

DA: This isn't just non-alcoholic wine. We want people to be thinking about what are our ingredients? How are we doing this? How are we distilling this? The same way people do with spirits. And I think that's why both our awards and Drinks With Benefits are really resonating.

AM: And, you know, in preparing for discussing the event, so I came up with the notion of things need to be tasty, but also things need to be useful or new and exciting also. So what kind of categories or different types of vendors or drinks are there available at this Drinks With Benefits Festival as this is new to a lot of communities.

APG: The festival is tiered as far as different categories with the space laid out exactly to respond to that, as for a lot of consumers, this is new and we wanted to kind of guide them through the experience.

So upon arrival, they'll get a consumer discovery map where all the non-alcoholic wines are in one area, all the non-alcoholic spirits and bitters are in one area. And then as you go downstairs, you will find the alcohol-free beer garden and then the hemp and functional space. So we've set this up so that they can discover it by category.

AM: That's great. And then there's also immersive wellness experiences as well, right?

APG: Yes. So we partnered with Sage and Sound, whose Upper East Side wellness studio has a meditation experience. And that will be led by Dara Hart, who's a Reiki master and spiritual guide. So we wanted to have, you know, something wellness adjacent within the experience to really bring to life that, you know, drinking less but better is about overall wellness. It's not just about drinks, even though they're a huge part. It's an overarching thing.

And additionally, we will have live podcasting with Samantha Feher from the podcast Caps Lock, who will be covering different topics on wellness; helping educate the consumer on different aspects of wellness; and transparency and ingredients.

AM: And what types of attendees do you foresee coming?

DA: You know, we see it being a mix. This is not an industry event, but we certainly expect some industry folks will be there. But this is primarily a consumer event. We're targeting a bit of a younger demographic. I mean, that's part of it. We just did a big redesign for our website and our app, now called The Daily Pour. And part of the reason for that is our doubling down in the Non-Alc space, but also the fact that we really are trying to target the 25 to 40 year old demo of people, who have expendable income but who care about health and wellness.

And by the way, it doesn't mean that they don't drink alcohol. Right. It just means that for a lot of them, they do drink alcohol. They just are trying to drink less.

AM: That actually leads me into my next question about Gen Z and millennials in particular and whether they're seeing this as a specific intentional choice versus a substitute. So as people are looking to what to imbibe or include in their lifestyle routines, how do you see the difference if there are between different types of consumers that some are just looking for this and others maybe are moderating alcohol consumption?

DA: So we think the targeting is the same. Which is, it's about quality beverages. Whether you are trying to drink less; whether you don't drink at all; whether you are moving from alcohol to hemp; whatever the case may be - we think that the piece that's been missing is focusing on the quality. And that's how we started this business.

We started this as a consumer facing business to say to people, we're going to help you drink whiskey and tequila and rum smarter and better. All we're doing is applying that same philosophy to non-alcohol and functional beverages. So it applies to all of them with regard to and again, that's why I think it's so important that I keep emphasizing that we're doing these awards in conjunction with the event. Because it's the same focus, which is quality. What is the quality? What are the ingredients? Because that's what drinking fine spirits is all about.

AM: And you guys are having a Omakase Food Hall at the event, which I think would get us to go to most events. What's involved with that?

APG: So we wanted to recreate experiences for consumers where they would normally have alcohol, but really show them they could have fun with non-alcoholic and alternative beverages. So we created a pairing experience with well-known restaurants in New York, including the Butcher's Daughter, Ado Lei, and Seatopia. Basically with that VIP ticket, consumers will get to go to two different counters and have a pairing experience where they have a light bite paired with an alternative beverage.

AM: There's also a mixology area for the Drinks With Benefit Festival. What kinds of things would guests be able to mix?

APG: So yes, we have the mixology lab. And we really wanted to bring to life, have a space within the event that made education fun. So The Pathfinder, For Bitter For Worse, FLUÈRE, those are some of the brands that have taken over the space. And they'll be doing education, cocktail making sessions, guided tastings.

The Alchemist Kitchen, which is in Soho, they will do a lot of elixirs, and a guided education with how to make cocktails with different plants and herbs and things like that. It'll be a really fun space for consumers to have a hands-on education or edutainment experience.

AM: For non-alcoholic consumers, are they generally narrow-minded towards the areas they're focused on? Or are they very open-minded, where they would like to try the different categories from beer, to a CBD, to maybe a sparkling spritz or something?

DA: So look, yeah, obviously, it completely depends on the person. There are some people who simply don't want anything that is in any way mind-altering, right? So they don't want functional alternatives. They don't want alcohol. That's one. And that's probably a much smaller base of consumers. There's still people we're appealing to, but they are a much smaller group. The much larger group are the people who drink a little.

They also try functional beverages. They try non-alcohol. They're interested in different areas. There are some folks who only want functional beverages and not alcohol. So it really depends. But what we're finding, based on the studies, is that most of the people who drink these non-alcohol and functional beverages also drink alcohol.

AM: That's super interesting. The space is definitely booming as consumers are finding multiple winners, in multiple categories, as open-minded in trying new things. And there might even be new categories that come out in the future. What are some untapped areas you could see now? Or do you think pretty much we're hitting where we would be for several years to come?

DA: I'd say the untapped is really the increase in the quality and the focus on ingredients. In a way that’s 10 years, 15 years ago, it was, ‘oh it's just a non-alcoholic wine.’ Or hey, I mean, ‘you probably know this from it as a non-alcoholic beer or whatever it is.’ And it's like, ‘OK, is it good? What is it made from?’ So that's the difference.

And I think that's the future in terms of where people are going, which is why we're trying to ride that wave of particularly younger people who have been brought up, focused on quality in a world where the evaluation of quality hasn't been so focused on non-alcoholic spirits.

AM: Sure. And do you see that a lot of these consumers are somewhat sophisticated where the benefits will be worth the price points?

DA: They're becoming more sophisticated. And I think that is the whole philosophy behind what we're doing, is that we're trying to help them become more sophisticated. We're the place that can say to them, we know you want to be more sophisticated. Now let us help you get there in a really accessible way.

AM: Yeah. Master edutainer, Dan. I see that totally. I learn stuff from all your other groundbreaking shows, I just know a couple of things what to do, not to do now because of you.

DA: My strengths are condensing complicated information into a pretty simple and accessible way to say it. We're kind of doing the same thing here with drinks. We are taking a confusing world of drinks and trying to make it a lot more understandable and to help them make choices.

And that's not completely dissimilar from what I do in my TV world. Sure. And then also some humor here and there.

AM: Totally. So and then after New York, are there other cities you're looking to take this festival to?

DA: Yeah, we haven't figured it out. I mean, we definitely are thinking about doing more. We want to first get this one under our belts before we start actively planning the next one. We want to see what went right, what went wrong, where could we improve? And that will help us determine, should we do another one in New York? Should we think about one in a different city? Our whiskey and tequila events, we're seeing great success recently in launches in some smaller cities like Scottsdale, Arizona or Austin, Texas and places like that. And so would that be our next? I don't know yet.

New York is a big swing. You know, and honestly, if we weren't kind of first to market on this, we probably wouldn't have started in New York. But I think that's why we felt comfortable starting in New York, because we were stunned that this hasn't existed yet.

AM: Tell us more about The Daily Pour, the organizers of the Drinks With Benefits Festival.

DA: Yeah, it's a consumer guide to drinking better. And so it has what we do - we have an app that aggregates reviews and ratings, some of which we do, some of which is from other places. But it allows it to be a kind of one stop shop to tell you, is this any good? I mean, I use it all the time when I'm thinking about buying a whiskey or something, because it allows me to see numerous aggregated reviews. And a lot of these are enthusiasts who've done reviews who might not have put a number on it. And we translate it into a number.

So the app is very useful. The website covers different issues in the spirits industry. We've recently been focusing on one particular beverage in a particular week or a particular month, which is another new thing we've done.

But, you know, the Daily Pour literally went live two days ago (formerly Bottle Raiders). And it's just a fundamentally different vibe. Bottle Raiders was initially designed based on a whiskey drinker.. And now you're in a much brighter, more vibrant place because we want it to be more inclusive of the non-alcoholic and wellness community as well.

APG: I think The Daily Pour is meeting the consumer where they are today, covering cross categories. So it's covering ‘I do still want to drink, but I want to drink better.’ So it's covering spirits. Also, it’s ‘I want to have that great margarita, but I don't want to have that during the week.’ Additionally it’s covering functional beverages, ‘and I want to learn about Non-Alc.” So I think that a lot of the other websites treat Non-Alc and alternative beverages like a footnote. Like it's really hard to find them. If you go to certain websites, they have it hidden under culture. I'm like, I don't know how anyone would find that. So we don't want to treat it like that.

I think about the scoring. I think that's extremely helpful to have this kind of meta score, our signature rating system that aggregates everyone's point of view and just gives space that is sometimes hard to understand.

AM: And the app is free. Are there premium plans to it or features?

APG: Yes, and then if you get the premium subscription, that's like $5 a month. And what are the benefits of that, so it saves your taste list. You get access to certain events and kind of discounts on certain things that we offer, exclusive content, things like that.

AM: That's terrific. And I also wanted to ask about Ev & Em Vineyards, Dan.

DA: So Ev & Em is a winery that I acquired in early 2021. It was right in the heart of COVID and the winery owners had kind of given up in COVID. And I had a friend who is one of the pioneers of the North Fork wine scene who called me and said, hey, you mentioned that you were interested in buying a winery. Were you serious? And I said, yeah, I was serious. Because I told you if I ever saw something really interesting that I would let you know.

And this is really interesting. It has one of the oldest planted vineyards on the North Fork. It has a beautiful location. It just needs some love. It needs some new thoughts about how to do the winemaking. And you could have an A-list vineyard.

And he was right. Even by the ‘22 Vintage, which was released in some of it in ‘23, some of it only now for the Reds, we're creating luxury wines in Long Island. So these are wines that we think can compete with California, Oregon, Washington, et cetera, in really all varietals. And so that's been super exciting!

AM: And there are multiple offerings. There's a Reserve, correct?

DA: There is. Yeah, we're making everything from Cabernet, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, Gewürztraminer, Pinot Gris. I mean, we've got a whole range of offerings.

And in some of those, we have a Reserve. So depending on the year, for example in ‘22, we had a number of Reserve wines on the Reds, some of which actually haven't even been released yet. But our Reserve Red ‘22, super proud of that.

‘23 was a tougher year for us, but ‘24 was amazing. So we're very confident about that ‘24 Vintage that's coming out. And ‘25 looks great as well.

Stay tuned for an upcoming THE 9LIST of some of our (new) faves. We especially enjoyed Non-Alc Mixed Mocktails from The Pathfinder, Mad Flora, Junglee; Non-Alc Sparkling Wines from Society De La Rassi and Wölffer Estate; THC/CBD Gummies and Drinks from Studio TBD, Ayrloom, and Wynk; and Alice Functional Mushrooms Functional Mushroom Chocolates.

Please use responsibly. Follow the age, laws, and other restrictions in your state. Do not drink and drive while empaired.

IG @drinkswithbenefits

PHOTOGRAPHY CREDITS | Paul Farkas

ORANGE GLOU '25

We enjoyed attending Orange Glou Fair, which is founded by Doreen Winkler who owns Orange Glou, which connects you to phenomenal Orange Wines from natural wine producers from around the world! Her expertise in the industry whether she is consulting as a somm or simply sharing wines with her community of enthusiasts, is what we have enjoyed! We always enjoy hearing from her!

At this year’s Orange Glou Fair, over 200 Orange Wines are available to taste whether you purchase a ticket for their first or second session! We wanted to know what to expect from this year’s event taking place on Oct 26th!

ATHLEISURE MAG: We enjoyed attending the Orange Glou Fair a few years ago and are looking forward to the next one! For those that have yet to attend what is Orange Glou Wine Fair?

DOREEN WINKLER: Our Wine Fair celebrates top orange and amber wines from around the world, with a special focus on the Republic of Georgia and Europe this year. It’s a relaxed walk-around tasting where winemakers share the stories behind their wines. Only top orange wines from the best producers will be tasted, so it’s super selective. Guests can expect to taste over 150 wines this year.

AM: What can we expect for this year’s event and is there anything new that is taking place that we should know about?

DW: This year, the fair will be held over two floors at Home Studios in Flatiron. One room will host producers primarily from Austria and Germany, while another will feature Hungarian, Italian, and American wines. The third room will showcase Georgian wines. Georgian restaurant Chito Gvrito will provide warm Georgian bites available for purchase, and we will offer cheese plates for purchase again this year. Also, we will host a panel about Georgian wines with producers and a wine journalist in the first session.

AM: Are tickets still available and is there a difference between the two sessions?

DW: Yes, tickets are live now! Our first session is from 11am to 2:30pm and everyone who attends it will also have the opportunity to join our Georgian Wine Panel from 1:45-2:45pm. The first session tickets are only $49. The second session is from 3pm-6:30pm for $59. All tickets also include an Orange Glou Fair glass to keep!

AM: For those who are unable to attend this year, is there a way that they can purchase wines that were available at the event?

DW: Fair attendees will receive a booklet with the wines being tasted and it will be noted where to purchase them. We will email this information after the event to attendees as well so those who cannot attend this year, can email us at info@orangegloufair.com.

AM: Tell us more about the Orange Glou Wine Club.

DW: Orange Glou launched in 2019 as the world’s first subscription dedicated solely to orange wines. We offer a range of exceptional orange wines spanning the entire spectrum from sparkling to light to fuller-bodied still wines, featuring mineral, floral, and tropical notes, from young and ready to drink to older vintages. Every month, a special curated box will arrive at your home. 3 bottles are $105, 6 bottles are $195, and 12 bottles are $385. We work with many up and coming natural wine producers as well as established superstars. Each subscription comes with notes about all the wines and club members get access to special events for free. The club is highly curated and planned months in advance - our members get access to the best orange wines in the world.

AM: Are there any upcoming events coming up that we should know about?

DW: We’re currently focusing on the Orange Glou Fair as it is our biggest annual edition yet! However, we are planning some smaller events and tastings at wine bars and wine shops. They will be announced closer to the Fair on our Instagram @orangeglou_fair.

AM: Are there 3 Orange Wines that we should have in mind as we begin to enjoy our favorite Fall dishes?

DW: We just had a sparkling wine called Cotar Bela in the club, the wine is made in Karst, Slovenia from Malvasia and Vitovska grapes and has some real density. It is medium-bodied with notes like ripe apricot, pineapple, and white flowers and pairs perfectly with fried chicken with autumn spices like smoked paprika, ginger, and thyme and some fall vegetables and gravy. Markus Altenburger from Burgenland in Austria makes a blend from Grüner Veltliner, Gewürztraminer, Welschriesling, Sauvignon Blanc, and Neuburger, which he calls Skins and Stones. The wine has juicy stone fruit, zesty citrus, nutty tones, and herbal complexity, it pairs well with a warm butternut squash salad. And then there is a wine from Ruth Lewandowski called Chilion - a very aromatic blend with notes of baking spice, oregano, and ripe apricot. This pairs perfectly with a whole chicken with roasted root vegetables. All of these producers will be at our fair!

IG @orangeglou_fair

PHOTOGRAPHY CREDITS | Nina Scholl

Read Athleisure Mag’s SEP ISSUE #117 and see Orange Glou ‘25 in mag.

NYCWFF '25

We’re excited that next month we’ll be attending and covering this year’s Food Network New York City Wine & Food Festival presented by Invesco QQQ from Oct 15 - 19th which will be held in their brand new home at The Seaport! It’s an event we enjoy covering as we connect with a number of our favorite chefs who have been previous covers, inbooks, etc. over the past few years. We love being able to enjoy a number of restaurants that are local to this city as well as giving us tastes from other eateries as well. It’s about the love of the community coming together from TV personalities, cookbook authors, and more.

To get an idea of what it’s liking being at the NYCWFF, you can see our coverage from last year (we’ve included a few of our favorite moments from last year here). We’re looking forward to tasting a number of great dishes, connecting with our favorite chefs, and a number of surprised along the way.

There are a number of events throughout the 5 days of this food festival! We’re excited that we will be attending A Taste of the Tin Building: A Culinary Journey hosted by Jean-Georges Vongerichten and Gregory Gourdet, Asian Night Market hosted by Padma Lakshmi and Jean-Georges Vongerichten, The Agave Experience: Fine Tequila, Mezcals and Mexican Flavors hosted by Brie Larson and Courtney McBroom, FoodieCon, and Sunday Supper presented by Peroni hosted by “The Pasta Queen” Nadia Caterina Munno and Lil Mo Mozzarella.

Next month, in our OCT ISSUE #118, we will recap this event as well as share interviews that we did during this time as well!

IG @nycwff

PHOTOGRAPHY CREDITS | Paul Farkas

Read the SEP ISSUE #117 of Athleisure Mag and see NYCWFF ‘25 in mag.

DRINKS WITH BENEFITS | DAN ABRAMS + AMANDA PAUL-GARNIER

We caught up with The Daily Pour (formerly Bottle Raiders) Founder/Publisher, Dan Abrams, and VP Marketing, Amanda Paul-Garnier, to chat about the exciting Drinks With Benefits, the first Zero Proof Festival, coming to New York (Altman Building, September 27, 2025).

At Drinks With Benefits Festival guests will discover 50+ Non-Alc brands to sip and savor. Taste innovative and sophisticated non-alcoholic beverages, botanical spirits and functional elixirs in the Tasting Gallery, and meet and connect with industry innovators. Stroll through the Non-Alcoholic Beer Garden and Hemp Beverages with music. Experiment in the interactive Mixology Lab, with non-alcoholic cocktail mixing demos. Take in the immersive experience in the Drink Rhythms Lounge DJ Sets, Podcasting Lounge, and mindful experiences in the Meditation Tent. Pair your drinking journey with 3 Omakase-style courses by top chefs for VIP Ticket-holders. In the Cipriani Cafe, their Chef will serve up complimentary pasta tastings. Reknowned for pioneering the Bellini, Cipriani will pair these dishes with their Bellini Zero Cipriani! The Drinks With Benefits Festival will also feature the Zero Proof Choice Awards, crowning the best winners in Non-Alc and Functional beverages.

ATHLEISURE MAG: So what led you to start the first Zero Proof Festival in NYC?

DAN ABRAMS: We had started a spirits media company that was initially focused on whiskey. And we were planning on expanding, and we did, to gin and rum and tequila. And as we were building out the business, we realized that functional beverages are becoming just an enormous part of spirits. And we can't really create a forward-thinking spirits business without making functional beverages a serious part of what we're doing.

And so as we came to that realization, we started talking about and thinking about events, in addition to doing content. Because we had acquired a company that was doing at the time 12 events around the country for whiskey and tequila. We've now expanded that to 15, so events were in the DNA of the business.

But now we were thinking, let's go big! We were stunned considering how significant a business non-alcohol and functional beverages have become, that there hasn't been a major awards in New York. There hasn't been a major event in conjunction with wellness in New York, almost anywhere. And so we thought, what a great opportunity to be on the forefront of this. And those were the seeds behind Drinks With Benefits.

AM: So what types of non-alcoholic or functional beverages would be showcased at this specific event?

AMANDA PAUL-GARNIER: So we have over 60 brands covering non-alcoholic wines, non-alcoholic beers, functional hemp and functional non-hemp products. Brands, probably, you know, like Ghia, Kin Euphorics, Athletic Brewing Company, Bero, But also brands you probably don't know that are very high quality, like Opius Elixirs, which is probably one of the best brands out there.

AM: Yeah, I would say on a personal note, I was diagnosed with gout in the middle of college. Beer is my kryptonite. So I've had to drink clear alcohol spirits or non-alcoholic beverages personally. So when I tried Ghia, for example, I couldn't believe the complexities that they put into a beverage like that.

So the space is growing. But in addition to growing, the formulations are getting better and better. Isn't that true?

APG: Yeah, I would definitely agree with that. We actually just talked with Melanie Masarin, from Ghia. And she was talking about her inspiration for starting the product. But just her integrity in terms of the quality of the ingredients she uses, she's very inspired from the Mediterranean, but she's also French and Italian. So nothing in Ghia is fake or superficial. But she also teases the whole concept that, you know, of like fake ingredients or say, people concerned about the sugar content with non-alcoholic beverages. But she was like, there's a difference between synthetic sugar and actual real sugar. And, you know, what she's trying to create and she believes the next forefront of the frontier for non-alcoholic beverage will be with people seeing those quality ingredients, real ingredients over anything processed. And I think that's one of the driving forces behind this, is that we're seeing in the non-alcoholic spirits industry that people are clamoring for an evaluation of quality. And they're basically the industry folks are saying we care about quality.

DA: This isn't just non-alcoholic wine. We want people to be thinking about what are our ingredients? How are we doing this? How are we distilling this? The same way people do with spirits. And I think that's why both our awards and Drinks With Benefits are really resonating.

AM: And, you know, in preparing for discussing the event, so I came up with the notion of things need to be tasty, but also things need to be useful or new and exciting also. So what kind of categories or different types of vendors or drinks are there available at this Drinks With Benefits Festival as this is new to a lot of communities.

APG: The festival is tiered as far as different categories with the space laid out exactly to respond to that, as for a lot of consumers, this is new and we wanted to kind of guide them through the experience.

So upon arrival, they'll get a consumer discovery map where all the non-alcoholic wines are in one area, all the non-alcoholic spirits and bitters are in one area. And then as you go downstairs, you will find the alcohol-free beer garden and then the hemp and functional space. So we've set this up so that they can discover it by category.

AM: That's great. And then there's also immersive wellness experiences as well, right?

APG: Yes. So we partnered with Sage and Sound, whose Upper East Side wellness studio has a meditation experience. And that will be led by Dara Hart, who's a Reiki master and spiritual guide. So we wanted to have, you know, something wellness adjacent within the experience to really bring to life that, you know, drinking less but better is about overall wellness. It's not just about drinks, even though they're a huge part. It's an overarching thing.

And additionally, we will have live podcasting with Samantha Feher from the podcast Caps Lock, who will be covering different topics on wellness; helping educate the consumer on different aspects of wellness; and transparency and ingredients.

AM: And what types of attendees do you foresee coming?

DA: You know, we see it being a mix. This is not an industry event, but we certainly expect some industry folks will be there. But this is primarily a consumer event. We're targeting a bit of a younger demographic. I mean, that's part of it. We just did a big redesign for our website and our app, now called The Daily Pour. And part of the reason for that is our doubling down in the Non-Alc space, but also the fact that we really are trying to target the 25 to 40 year old demo of people, who have expendable income but who care about health and wellness.

And by the way, it doesn't mean that they don't drink alcohol. Right. It just means that for a lot of them, they do drink alcohol. They just are trying to drink less.

AM: That actually leads me into my next question about Gen Z and millennials in particular and whether they're seeing this as a specific intentional choice versus a substitute. So as people are looking to what to imbibe or include in their lifestyle routines, how do you see the difference if there are between different types of consumers that some are just looking for this and others maybe are moderating alcohol consumption?

DA: So we think the targeting is the same. Which is, it's about quality beverages. Whether you are trying to drink less; whether you don't drink at all; whether you are moving from alcohol to hemp; whatever the case may be - we think that the piece that's been missing is focusing on the quality. And that's how we started this business.

We started this as a consumer facing business to say to people, we're going to help you drink whiskey and tequila and rum smarter and better. All we're doing is applying that same philosophy to non-alcohol and functional beverages. So it applies to all of them with regard to and again, that's why I think it's so important that I keep emphasizing that we're doing these awards in conjunction with the event. Because it's the same focus, which is quality. What is the quality? What are the ingredients? Because that's what drinking fine spirits is all about.

AM: And you guys are having a Omakase Food Hall at the event, which I think would get us to go to most events. What's involved with that?

APG: So we wanted to recreate experiences for consumers where they would normally have alcohol, but really show them they could have fun with non-alcoholic and alternative beverages. So we created a pairing experience with well-known restaurants in New York, including the Butcher's Daughter, Ado Lei, and Seatopia. Basically with that VIP ticket, consumers will get to go to two different counters and have a pairing experience where they have a light bite paired with an alternative beverage.

AM: There's also a mixology area for the Drinks With Benefit Festival. What kinds of things would guests be able to mix?

APG: So yes, we have the mixology lab. And we really wanted to bring to life, have a space within the event that made education fun. So The Pathfinder, For Bitter For Worse, FLUÈRE, those are some of the brands that have taken over the space. And they'll be doing education, cocktail making sessions, guided tastings.

The Alchemist Kitchen, which is in Soho, they will do a lot of elixirs, and a guided education with how to make cocktails with different plants and herbs and things like that. It'll be a really fun space for consumers to have a hands-on education or edutainment experience.

AM: For non-alcoholic consumers, are they generally narrow-minded towards the areas they're focused on? Or are they very open-minded, where they would like to try the different categories from beer, to a CBD, to maybe a sparkling spritz or something?

DA: So look, yeah, obviously, it completely depends on the person. There are some people who simply don't want anything that is in any way mind-altering, right? So they don't want functional alternatives. They don't want alcohol. That's one. And that's probably a much smaller base of consumers. There's still people we're appealing to, but they are a much smaller group. The much larger group are the people who drink a little.

They also try functional beverages. They try non-alcohol. They're interested in different areas. There are some folks who only want functional beverages and not alcohol. So it really depends. But what we're finding, based on the studies, is that most of the people who drink these non-alcohol and functional beverages also drink alcohol.

AM: That's super interesting. The space is definitely booming as consumers are finding multiple winners, in multiple categories, as open-minded in trying new things. And there might even be new categories that come out in the future. What are some untapped areas you could see now? Or do you think pretty much we're hitting where we would be for several years to come?

DA: I'd say the untapped is really the increase in the quality and the focus on ingredients. In a way that’s 10 years, 15 years ago, it was, ‘oh it's just a non-alcoholic wine.’ Or hey, I mean, ‘you probably know this from it as a non-alcoholic beer or whatever it is.’ And it's like, ‘OK, is it good? What is it made from?’ So that's the difference.

And I think that's the future in terms of where people are going, which is why we're trying to ride that wave of particularly younger people who have been brought up, focused on quality in a world where the evaluation of quality hasn't been so focused on non-alcoholic spirits.

AM: Sure. And do you see that a lot of these consumers are somewhat sophisticated where the benefits will be worth the price points?

DA: They're becoming more sophisticated. And I think that is the whole philosophy behind what we're doing, is that we're trying to help them become more sophisticated. We're the place that can say to them, we know you want to be more sophisticated. Now let us help you get there in a really accessible way.

AM: Yeah. Master edutainer, Dan. I see that totally. I learn stuff from all your other groundbreaking shows, I just know a couple of things what to do, not to do now because of you.

DA: My strengths are condensing complicated information into a pretty simple and accessible way to say it. We're kind of doing the same thing here with drinks. We are taking a confusing world of drinks and trying to make it a lot more understandable and to help them make choices.

And that's not completely dissimilar from what I do in my TV world. Sure. And then also some humor here and there.

AM: Totally. So and then after New York, are there other cities you're looking to take this festival to?

DA: Yeah, we haven't figured it out. I mean, we definitely are thinking about doing more. We want to first get this one under our belts before we start actively planning the next one. We want to see what went right, what went wrong, where could we improve? And that will help us determine, should we do another one in New York? Should we think about one in a different city? Our whiskey and tequila events, we're seeing great success recently in launches in some smaller cities like Scottsdale, Arizona or Austin, Texas and places like that. And so would that be our next? I don't know yet.

New York is a big swing. You know, and honestly, if we weren't kind of first to market on this, we probably wouldn't have started in New York. But I think that's why we felt comfortable starting in New York, because we were stunned that this hasn't existed yet.

AM: Tell us more about The Daily Pour, the organizers of the Drinks With Benefits Festival.

DA: Yeah, it's a consumer guide to drinking better. And so it has what we do - we have an app that aggregates reviews and ratings, some of which we do, some of which is from other places. But it allows it to be a kind of one stop shop to tell you, is this any good? I mean, I use it all the time when I'm thinking about buying a whiskey or something, because it allows me to see numerous aggregated reviews. And a lot of these are enthusiasts who've done reviews who might not have put a number on it. And we translate it into a number.

So the app is very useful. The website covers different issues in the spirits industry. We've recently been focusing on one particular beverage in a particular week or a particular month, which is another new thing we've done.

But, you know, the Daily Pour literally went live two days ago (formerly Bottle Raiders). And it's just a fundamentally different vibe. Bottle Raiders was initially designed based on a whiskey drinker.. And now you're in a much brighter, more vibrant place because we want it to be more inclusive of the non-alcoholic and wellness community as well.

APG: I think The Daily Pour is meeting the consumer where they are today, covering cross categories. So it's covering ‘I do still want to drink, but I want to drink better.’ So it's covering spirits. Also, it’s ‘I want to have that great margarita, but I don't want to have that during the week.’ Additionally it’s covering functional beverages, ‘and I want to learn about Non-Alc.” So I think that a lot of the other websites treat Non-Alc and alternative beverages like a footnote. Like it's really hard to find them. If you go to certain websites, they have it hidden under culture. I'm like, I don't know how anyone would find that. So we don't want to treat it like that.

I think about the scoring. I think that's extremely helpful to have this kind of meta score, our signature rating system that aggregates everyone's point of view and just gives space that is sometimes hard to understand.

AM: And the app is free. Are there premium plans to it or features?

APG: Yes, and then if you get the premium subscription, that's like $5 a month. And what are the benefits of that, so it saves your taste list. You get access to certain events and kind of discounts on certain things that we offer, exclusive content, things like that.

AM: That's terrific. And I also wanted to ask about Ev & Em Vineyards, Dan.

DA: So Ev & Em is a winery that I acquired in early 2021. It was right in the heart of COVID and the winery owners had kind of given up in COVID. And I had a friend who is one of the pioneers of the North Fork wine scene who called me and said, hey, you mentioned that you were interested in buying a winery. Were you serious? And I said, yeah, I was serious. Because I told you if I ever saw something really interesting that I would let you know.

And this is really interesting. It has one of the oldest planted vineyards on the North Fork. It has a beautiful location. It just needs some love. It needs some new thoughts about how to do the winemaking. And you could have an A-list vineyard.

And he was right. Even by the ‘22 Vintage, which was released in some of it in ‘23, some of it only now for the Reds, we're creating luxury wines in Long Island. So these are wines that we think can compete with California, Oregon, Washington, et cetera, in really all varietals. And so that's been super exciting!

AM: And there are multiple offerings. There's a Reserve, correct?

DA: There is. Yeah, we're making everything from Cabernet, Merlot, Pinot Noir, Chardonnay, Sauvignon Blanc, Gewürztraminer, Pinot Gris. I mean, we've got a whole range of offerings.

And in some of those, we have a Reserve. So depending on the year, for example in ‘22, we had a number of Reserve wines on the Reds, some of which actually haven't even been released yet. But our Reserve Red ‘22, super proud of that.

‘23 was a tougher year for us, but ‘24 was amazing. So we're very confident about that ‘24 Vintage that's coming out. And ‘25 looks great as well.

 You can find out more about Drinks with Benefits Festival and get your ticket (General Admission is still available as VIP is sold out) by visiting their site. In our SEP ISSUE #117 which drops on Sep 30th, we will also recap this event as well.

Read the latest issue of Athleisure Mag.

FANATICS FEST 2025

Fanatics Fest NYC was exhilarating in its second year, bringing top athletes and fans together like never before.

The festival presented a massive card and collectibles show, autograph meets, athlete and celeb photo opps, interactive experiences, panels, and shows, over three days, June 20 to 22, 2025, at the Javits Center in Midtown Manhattan.

We loved seeing the break area, as well as cards of of favorite players, 1of1s, signed logo patches, vintage HOF rookies, and so much more. Signed jerseys, sportswear, sneakers, hats, memorabilia sprawled throughout the room.

The Activations and Fanatics Fest debut “Fanatics Games,” were next level. The new skills-based sports competition this year for athletes and fans had $2 million in cash and prize for pros and fans to compete. A mix of pros and fans took the top 10, with the event won by Tom Brady. After winning the allaround, Brady went on to purchase the 3rd prize Lebron 2003-04 Topps Chrome LeBron James Rookie Gold Refractor card, that was such poetic justice making this year super special. He went on to drop knowledge on panels, throw balls to fans, coldplunge with Kevin Hart.

The highlight for us was the Panel and Special Surprise with Tom Brady, Travis Scott, & Michael Rubin, moderated by Oakley Global President, Caio Amato. Like hitting a major trifecta, it proved to be an insane microcosm of Fanatics Fest.

WHO RUNS NY PANEL: DEREK JETER, AROD & MORE DISH ON THE MAKING OF DYNASTIES

It was an honor to catch the end of the Only in New York: 27 Rings panel in the theater just before. Yankees legends, Derek Jeter, Alex Rodriguez, CC Sabathia, Jorge Posada, Andy Pettitte and special guest Spike Lee dove into what makes dynasties; the legacy of the NY Yankees; BTS stories, and more. It was hosted by CC Sabathia & AJ Andrews.

It was cool to hear about being on winning teams; having the discipline and grit to go train and go through the ups and downs; and anecdotes like Reggie Jackson strikeouts; city rivalries and more.

There were thousands of people, but the vibe in this room was family - well until someone asked a corny question and you might get sprayed by a super-soaker courtesy of Spilke Lee's call. It was pointed out that one guy who asked an awkward question was wearing two hats, so sometimes it's too easy.

LEGENDARY PANEL: BRADY, RUBIN & TRAVIS SCOTT TALK ABOUT ATHENTICITY & PARTNERSHIP COLLABS

Michael Rubin talking about The Art of Partnership & Collaboration is always a masterclass. Proud and exuberant, he navigated some follow-ups of Oakley Global President, Caio Amato's questions, which peppered the audience with nuggets on business strategy and whimsical anecdotes on style splurges and even quick destination travel just to lock it in.

Beyond bling, Rubin fondly volunteered that Travis gets a blank-slate for his creative genius to flow and that they put together a quick collab just six days before the show, from the vision, to making it, to the many layers and partners quickly getting on board by phone executing with joyful precision.

Brady acknowledged his genuine love for cards; elaborated on CardVault and nodded about the vision and working with Fanatics and Topps that it's a great way to have serious collectors, fans, kids and hobbyists of all ages involved.

Congratulations to Meta CEO Mark Zuckerburg, who recorded a short video that played celebrating the Oakley Meta HSTN Performance AI Glasses before what ensued, and Scott took the stage.

OAKLEY META HSTN EXPERIENCE AMPED THE SURPRISE TRAVIS SCOTT PERFORMANCE

[Smoke] Bang! We went from Panel to Performance! His DJ walked on. The crowd rushed the stage. It was on!

I slid on the Limited Edition Oakley Meta HSTNs Performance AI Glasses that I had been fitted for before the panel/show (thanks Meta). The HSTN (pronounced "HOW-stuhn") fit well and I felt that they were stylish and sporty, great for adventures, around town, and upscale special events to capture moments you may come by surprise hands-free.

I felt more front row with a refreshing phone-free flow, who wants to be chained down behind a chunky mobile device. Instead, hands-free means instantly transported and I was right up in concert-mode and enabled to take in Travis' energy and capture it in a more intimate way.

Livvy Dunne was a couple seats down, taking in the panel and show. We noticed she did some cool haggling buying a Paul Skenes card in some of the fest recap.

Seeing the content later, the video was supersharp (3K UHD), and boasted superb audio quality where you can enjoy those memories. The super stabilization scored with well-grounded video, in spite and revelry of the loyal bouncing crowd and being mosh-pit adjacent. It was easy to use in a noisy, crowded environment with short and longer press button on the frame (otherwise, you can use voice command).

Amazing to later see how the show looked from Travis' POV! As he laced across the stage we see overjoyed fans raging and soaking in some of our favorite hits. His pop by beyond the smoke was fierce as always. It's been ages since I'd seen him by Z's Pent.

It was great to be guests of Oakley Meta! You can see more first hand from Paul Farkas about this epic concert from his POV by checking out the videos on Athleisure's YouTube Channel or go directly here, here, and here.

IG @oakleymeta

@meta

@fanatics

@fanaticsfest

ON THE GROUND COVERAGE | Paul Farkas

PHOTOGRAPHY CREDITS | PG 38 - 42 Getty Images Assignment | PG 45 - 49 Matt Monath MetaXOakley | PG 50 Oakley Meta HSTN | PG 52 - 65 Paul Farkas |

Read the JUN ISSUE #114 of Athleisure Mag and see FANATICS FEST 2025 in mag.

GOVBALL 2025

Earlier this month, we made our way to Flushing Meadows Corona Park, the home 3-Day home of of Governors Ball, a music festival that brings various genres of music together to Queens to kick off the Summer as well as a number of culinary vendors that are some of the favorite eats to enjoy across the boroughs. In addition, there are activations with beauty, alcohol and tech brands that people can enjoy!

We made our way to the festival grounds as we were fortunate that the 3 acts that we came to see would be taking place on one day. Our first stop was heading over to Gotham Burger Social Gotham Burger Social Club which is located on the LES as well as Greenpoint, BK. They're known for their collaborative hamburgers that they do! As we love a great burger and fries, we have no idea how we have never had the chance to check them out. We can report that their Gotham Smash burgers were juicy and their fries hit the spot - we can't wait to check them out soon as we're already planning another Gotham Smash Double, Frickles, Loaded Tots, and Limone Spritz.

In addition to staying properly hydrated thanks to having stations populated throughout the grounds, a great meal ensures that your energy will remain high at whatever festival you may be attending. Our press passes gave us access to the VIP viewing areas to catch the acts as the sets we watched were on the Kiehl's Stage and the Governors Ball stage. It allowed us to go back and forth between the stages and even had food and beverage vendors so that we could stay there while we waited for the next act!

We have enjoyed seeing Tyla for the past few months between hearing her music, videos, and her appearances on Awards Shows and red carpets. So we were excited to see her on stage and she didn't disappoint. In addition to enjoying her music, she had great dancers and choreography, and she kept the crowd going without a dull moment in between each song. We can't wait to see future performances as she puts on a great show!

While Tyla brought the sultry vibes on a warm Summer day with her amapiano X pop X R&B X Afro Beats, T-Pain brought all of the classics throughout his 45mins set! Seeing the crowd singing along to each song across generations and the energy that he gave made you see how much his songs have impacted us!

As the golden hour took place, we were really excited to see Benson Boone. Of course we knew that we had songs that were on our playlist and that he has a penchant for flipping. From the time he hit the stage he set the vibe as he went through a number of songs as well as performed those that are on his latest album that he dropped. Of course he showed us how many ways and things he could flip on and even had heartfelt moments that let us get to know more about him.

Although there are a number of festivals to enjoy around the globe, we really love the kinds of acts that come to this show. As we also had time sitting in the press lounge, whatever acts we didn't catch on their respective stages, we saw them there and it was great to see them before and after their sets. In addition, watching the crowds in general and seeing how they were taking in the activations, sets, and just enjoying the grounds - it was a great weekend to disconnect from our typical days and to link in with the love of music and discovery.

IG @govballnyc

@tyla

@tpain

@bensonboone

PHOTOGRAPHY CREDITS | PG 68 Charles Reagan | PG 71 Tylaby Deanie Chen | PG 72 - 73 Taylor Regulski | PG 74 Roger Ho | PG 75 Dusana Risovic

Read the JUN ISSUE #114 of Athleisure Mag and see GovBall 2025 in mag.

BCB BROOKLYN 2025

This time of year is one that we enjoy because there are a number of events in this month that are filled with meeting new brands, enjoying those that are already on our radar and being able to take in unique experiences!

BCB Brooklyn gives us all the Summer vibes with the ability to hit Industry City for an expansive trade show that also includes their courtyard as well as events that take place around this event. It's about celebrating the hospitality community, educating, and of course getting in great sips and bites!

The day before this 2-Day event, we headed to City Winery at Pier 57 for Wine Enthusiast’s Sip of South America which showcased wines from Chile, Brazil, and Argentina! We listened to an informative panel about wines in this region, the terroir, their pairings, and where the industry is going! We also sampled a number of wines while talking to the winemakers!

IG @wineenthusiast

Later that night, we made our way to Mister Paradise in NYC for a pre-event for BCB Brooklyn, Mixing with Mexico presented by William Grant & Sons showcasing Milagro Tequila. In a bit of a bar takeover, Bar Maruo (listed as a top 50 North American bar in Mexico City) created a series of Italian aperitifs with a tequila twist.

We also enjoyed an intimate tasting with Stilo Pimentel, who is an ambassador of the brand. He walked us through their portfolio as well as talking about what sets them apart from other Tequila brands.

IG @milagrotequila

We were definitely ready to hit the tradeshow of BCB Brooklyn on Jun 10th. As we have navigated this for the past few years, visiting the booths are a mix of 1:1 Tastings and simply visiting what speaks to you. We always like mixing it up and taking breaks in between. Last year, we sat down to talk with Jackie Williams who is the Event Vice President of BCB Brooklyn. Since we caught up with her after the tradeshow, she can provide great insights on a number of things that we saw this year as well as looking ahead to what we can expect next year!

ATHLEISURE MAG: We enjoyed this year's BCB Brooklyn from the tradeshow to the external events! We've had the pleasure of interviewing you last year as well as attending the show which was amazing. What can you tell us about new additions to this year's show that you were excited to execute?

JACKIE WILLIAMS: So glad to hear you and your team enjoyed this year’s event, and thank you for joining us! There were quite a few new elements this year, but one of the biggest was the spotlight on growing the “No and Low-Alcohol” category. From low-ABV spirits to non-alcoholic cocktails, it was amazing to see so many brands in this space have a strong presence at this year’s show. This growing movement was also on display in our education programming, which really speaks to how BCB Brooklyn serves as a hub for industry trendspotting and forward-thinking conversations.

Two other standout additions this year were our first-ever Brand Accelerator Pitch Competition and the Cirque de BCB Brooklyn event. Both reflected some of our core values at BCB Brooklyn: championing emerging brands and creating fun, meaningful ways for the community to gather.

AM: What are 3 brands that were new to the show we should have our eye on?

JW: There were so many incredible brands that activated this year, including Volans Tequila, Parch Non-Alcoholic Agave Cocktails and BŌKEN, to name a few. These newcomers made a strong impression, alongside many others who came from all over to showcase their gins, tequilas, liqueurs, aperitifs, no and low products, and more. While we’re seeing new names entering the space and participating in BCB Brooklyn, it’s also inspiring to see how returning brands continue to evolve and raise the bar each year.

AM: From an educational standpoint, what kinds of trends and hot topics were shared/discussed at this show?

JW: We had a phenomenal education line-up this year, thanks to our Head of Education Lynnette Marrero and our 2025 Education Committee. Some of the topics that resonated most included the continued rise of low-ABV and non-alcoholic offerings, entrepreneurial growth, and deeper conversations around cultural identity and representation in the hospitality space. Every year, we aim to provide programming that’s both practical and inspiring, where industry professionals walk away with more knowledge than they came with.

AM: The Courtyard Bar Takeovers are always a great highlight! What can you tell us about this?

JW: The Courtyard Bar Takeovers were such a fun part of BCB Brooklyn this year! We had a great lineup of people serving up drinks behind the bar, including rapper Ja Rule, who co-founded Amber & Opal, as well as The Original Pickle Shot and Jack Sotti from Renais Spirits. Beyond the cocktails, the courtyard became a space for connection and gatherings. One of my favorite moments there was the “Sip with PRIDE Meet-Up” with drinks provided by ALB Vodka in front of the BCB letters in Courtyard 7/8. It was a vibrant space for members of the LGBTQIA+ community and allies to network, exchange stories and build new relationships.

AM: We also enjoyed going to Ja Rule's lounge booth where we literally bumped into him which was a fun moment for us - what is your favorite moment of this show?

JW: It was great to have Ja Rule and his Amber & Opal Co-Founders join us at BCB Brooklyn this year. On top of having his amazing team onsite, one of my favorite moments from this year’s show was the first-ever BCB Brooklyn Brand Accelerator Pitch Competition, Presented by Women of the Vine & Spirits® & Diverse Powered Brands™. The finalists brought a ton of passion and innovation to the stage, and the winner received a prize package worth over $50,000 in services to help grow their brand. It was incredible to witness how impactful our show can be for businesses looking to grow in the industry.

AM: What were you most excited about at this year's BCB Brooklyn?

JW: There was so much to be excited about at this year’s show. From the high-energy Courtyard Bar takeovers to the depth of conversations in our VIP+ sessions, it’s hard to pinpoint only one thing I was most looking forward to. I will say, I always love seeing how each brand activates at their exhibitor booth and this year, brands like Barr Hill (showcased live bees), Ritual Zero Proof (had an ice cream machine) and Ketel One (had a pre-batched espresso martini machine) set the bar high for next year’s booth activations.

AM: Is there anything you can tell us about next year’s BCB Brooklyn as we’re already pumped for it!

JW: Believe it or not, we have already hit the ground running with planning for next year’s BCB Brooklyn, which will take place on June 9th and 10th at Industry City. While I can’t reveal too much yet, I can say we’re building on the momentum from this year and pushing to make 2026 even more impactful, inclusive and unforgettable.

IG @barconventbrooklyn

As the end of Day 1 came to an end, we made our way to Williamsburg, BK to attend Une Petite Soiree presented by LPM Restaurant and Bar at Bar Blondeau which is located at the Wythe Hotel. This restaurant has locations all over the world and at this event, they showcased 4 of their mixologists that are from these global destinations! We enjoyed sampling the beverages, taking in rooftop vibes and more! Attendees enjoyed cocktails from Michter's Whiskey, Farmer's Gin, and Mezcal Los Siesta Misterios.

IG @lpmrestaurants_us

@lpmdubai

@lpmrestauranthk

@lpmlimassol

Getting a taste of French Riviera style was definitely a great time for all of us. Interestingly enough, we were able to go across the street for one of the biggest opening parties to kick off BCB Brooklyn! William Grant & Sons had a Block Party: Bowling Bash at Brooklyn Bowl where they showcased their portfolio of brands which included Hendrick’s Gin, Monkey Shoulder, Milagro Tequila, Glenfiddich Single Malt Scotch, The Balvenie Single Malt Scotch, Tullamore D.E.W., and Reyka Vodka. In addition, we had a number of savory bites, bowling, and listening to a live band that kept the energy going. It was great to talk to the hospitality community, meet up with others in the industry and to find a few cocktails that we had never considered and to put them in our rotation!

After a great day filled with walking the floor and enjoying great parties, we started the next day back at Industry City to continue navigating the show floor as well as to join our 1:1 Tastings with Hendrick’s Gin and Tullamore D.E.W. Being able to talk with the brand to find out more about the history, new items in their portfolio as well as how they will continue to connect with those that enjoy their brand is always informative and is one of the things that's great to find out and you never know how you'll know more about those brands within our Athleisure Media community as well.

IG @brooklynbowl

@hendricksgin

@monkeyshoulder

@glenfiddichwhisky

@thebalvanie

@tullamoredew

@reyka_vodka

As BCB Brooklyn came to a close, it wasn't quite over yet as we took a seriously immersive experience to bookend the past two days with Don Julio’s Por Amor: An Immersive Tasting Experience at Mercer Labs in Lower Manhattan. Mercer Labs Museum of Art and Technology is known for their cutting edge technology that allows you to see screens and a full multi-sensory journey. We were able to experience the first-ever full brand takeover that took place here.

Via an interactive tasting we smelled and sipped Don Julio 70, Reposado and 1942 and we were served them in unique ways.

We saw and heard Don Julio's origin story through immersive video projection, 4D sound, and atmospheric storytelling.

We also had the opportunity to create our own signature cocktail at a hands-on mixology station guided by expert bartenders and to name them. Although our event was press only, from Jun 12 - 15, there were limited complimentary tickets that were available to the public.

IG @donjuliotequila

PHOTO CREDIT | PG 102 + 105 BCB Brooklyn | PG 106 - 113 Don Julio |

Read the JUN ISSUE #114 of Athleisure Mag and see BCB Brooklyn 2025 in mag.

GOV BALL 2025

As we close out the month of May, we're looking ahead to June which is filled with a number of events that includes NY's 3-day music festival - Governors Ball (Jun 6th - 8th), Bar Convent Brooklyn a trade 2-day event that showcases the spirits and hospitality (Jun 10th + Jun 11th) as well as the Summer Fancy Food Show (Jun 29th - Jul 1st) - another trade event that allows us to connect and sample foods from brands that are new to market as well as those who we have enjoyed previously.

We have always enjoyed covering Governors Ball as this music festival takes place in NYC that kicks off the Summer in many ways. This festival takes place in Flushing Meadows Corona Park in Queens. What makes this festival unique is that over the course of the 3 days, you have a number of genres of major acts such as Hozier, Olivia Rodrigo, T-Pain, and Benson Boone. But you will also find up and coming artists or those that are on the brink of being names to know that may be new to you!

With phenomenal music scheduled, it's also a great time to take in activations that are available as well as food and beverage vendors that give a depth of variety across dietary lifestyles. It's one of those events that you definitely feel the music community and there a number of memories that are built during this time of year. Last year [Editor's Note: you can check our our pre and post coverage], we enjoyed SZA who was the final act for this festival and we were mesmerized with her performance. We can't wait to see this year's acts and in our JUN ISSUE #114, we will share with you what we saw and will also share interviews with you as well.

IG @govballnyc

PHOTOGRAPHY CREDITS | Governors Ball/Paigge Warton

Read the MAY ISSUE #113 of Athleisure Mag and see GOV BALL 2025 in mag.

9PLAYLIST | PAUL VAN DYK

Read the DEC ISSUE #108 of Athleisure Mag and see 9PLAYLIST Paul Van Dyk in mag.

DOUBLING DOWN ON THE TRACK | TAI WOFFINDEN

We love when worlds collide and this month's cover does just that. Tai Woffinden is a 5x Speedway World Champion and an open format DJ/Producer. We wanted to know more about Speedway racing and how he got into the sport, how he stays in shape for it, his passion for music, and why he became a DJ.

Since signing onto Armada Music, he released Body, a collaboration with Grammy nominated Gabry Ponte and vocalist Yasmin Jane. This was followed up by Feeling Super Naughty with CERES which just dropped recently. With all of this movement, we took some time find out more and to see what we should keep an eye out for.

ATHLEISURE MAG: We're excited to be able to talk with you as your background as an athlete as well as a DJ and a producer is such a great mix! When did you fall in love with being a Speedway Rider?

TAI WOFFINDEN: I first got into Speedway way way back in 2002. I went to my Dad’s mate’s house to ride on their private track and there was a speedway bike tucked away in the corner. I said to my dad at 12 years old, “I wanna try that” so we sold my MX gear and went all in from that day on.

AM: You are a 3X World Champion in this sport. What do you love about racing?

TW: It’s hard to explain but there is a feeling when you’re railing the fence on a nice little dirt line as fast as the bike will go and you’re on the complete limit of what you’re able to do on these bikes and you either make it around the corner or bury it into the wall. There is no better feeling in the world (not that I have found yet anyway) and I chase that feeling every time I race.

AM: Can you tell us about Speedway racing from what the bike is like and what races are like?

TW: They’re a one-of-a-kind motorcycle, built to only go left, 500cc, methanol-burning bulls with no breaks!

The races are super short and fast averaging about 1min per heat (4 laps). In a Grand Prix, we do 5 heats and the top eight go to the semi-finals and the 1st and 2nd place from each semi qualify for the final. It’s a wild sport! In Poland it’s huge in Warsaw we race in front of 55,000 inside the national stadium.

AM: To optimize yourself as a racer, what kinds of workouts do you do to stay in shape and meet the goals you need to be a champion rider?

TW: I won’t bore you with this too much but 5 days a week strength work, 6 days a week running or cycling, and a good nutritional plan to get through the workload and recovery.

AM: Your season is over this year. Are there any races that you are preparing for in 2025?

TW: Yes, it’s all done now so full focus on 2025 prep. Next year I will race most weekends in Poland, most Mondays and Thursdays in the UK, and some in races in Sweden on Tuesdays. Plus, four qualification rounds for the Grand Prix and possibly the European championship.

AM: What was the first song that you heard that made you fall in love with music?

TW: I can’t remember exactly, but it would have been something my mum had on in the car when I was a kid. My first hook on EDM specifically would have to be the Old EDM. Specifically it would have to be the Old Skitz Mix CDs back in the day.

AM: What led to you becoming a DJ and a producer?

TW: I went to watch Fisher headline his own show in Perth, Western Australia, and as Fisher was a surfer before he became a DJ, I was just watching him thinking well if he can do that, so can I. So, the week after I started my DJ course with Lab Six.

AM: How would you describe the Tai Woffinden sound?

TW: It’s been varied as I navigate and find my sound, I started out with some Tech House, but I’m a Techno guy so I want to focus on that Mainstage vibe after my first release on Armada Music with Gabry Ponte. But, my current track with CERES and my next single are still slightly different in sound so I’ll continue to play around with it all and see where it takes me.

AM: What would you say are the similarities between racing in front of large crowds and being able to DJ in front of them?

TW: For now, the biggest crowd I’ve played to as a DJ has been 12,000 people at Forestland Festival. It’s hard to say if it’s the same level of intensity as when I race, but from my history, the bigger the crowd, and the more pressure, is exactly where I thrive.

AM: How do you get inspiration for your music?

TW: Same as most people I would guess. Hearing a track I like that sparks an idea, or an individual sound. In the world that we live in today with everything at our fingertips it shouldn’t take too long to be inspired by something.

AM: Tell us about Body and what it was like to collaborate with Gabry Ponte and vocalist Yasmin Jane?

TW: So my A&R at Armada sent over the vocals, I then made a little demo and we sent it to Gabry’s team to shoot our shot. Four days later he said he loved it and wanted to work on it and a week later got it back, we were all stoked with his influence on the production! From my side, one, it was huge to have my first release secured with Armada, and for that track to then be a collaborative with Gabry Ponte was just amazing!

AM: Feeling Super Naughty is your latest with CERES - what is the meaning behind this song?

TW: Again, I heard the vocals and just immediately thought there was something about it. The track was a bit more Techno originally, but I was listening to some track at that time from Indira Paganotto and starting to play with that sound myself so that’s how it came to the final song you hear now. I’m super happy with it. I guess the track is just about having a great time!

AM: You were at ADE this month - what was that like?

TW: ADE was wild…it was my first one and I really made the most of it. I met some great people, made lots of new connections, and did a lot of partying. I already can’t wait until next year and hopefully I can get a few DJ sets locked in as well.

AM: You will be at You&Me Fest, a multi-day NYE fest in Australia. How excited are you to be performing there?

TW: Yes, I am! I’m super grateful that Bailey and Isaac called me up! I’m in Australia all summer and I’m ready to build my presence in this part of the world so why not kick things off there with the local boys. They’re killing it over here in West Australia, I mean you only have to look at this year’s huge line-up to see!

AM: Who are 3 people that are on your bucket list that you would like to work with?

TW: Timmy Trumpet would be one. We have chatted about a track and getting him on one of my race bikes which would be wild!

Also Maddix for sure. I love his sound. Finally, Will Sparks, I'm just a fan of Will. I met him in Newcastle UK this year and we chatted for ages backstage. He is a great guy and a beast at what he does. I also love his DJ performances. Anyway, enough fanboying haha!

AM: Do you have any upcoming festivals or tours that we should know about?

TW: Not right now. I’m in the studio and You&Me is my next big one. However, I have an important meeting coming up which I hope brings big opportunities and parties into 2025.

AM: You do a lot of traveling. What are 3 things that you like to have with you when you're on the road?

TW: I'm a simple man! As long as I have my passport, phone and USB, I can do everything I want…

AM: Whether you're racing or hitting the stage, are there routines you do?

TW: Maybe this comes as a surprise, but I have no routines, pre or post events. I literally just live in the moment and enjoy whatever is surrounding me, be it the stage or the racetrack, I soak it all up and enjoy the process.

AM: Are there any upcoming projects that you would like to share?

TW: I have one track that’s just come back from clearance, and I think could be my biggest yet but can’t say much right now. I plan to host my own event again in the UK next year. I threw a one-off this summer and we sold 12,000 tickets in just 11 days and it was fully sold-out which was insane.

My full focus now is on getting ready for the 2025 season ahead.

IG @twoffinden

PHOTOGRAPHY CREDITS | Front/Back Cover + PG 16 - 21 Tai Woffiden| PG 22 Tai Woffiden Press |

Read the OCT ISSUE #106 of Athleisure Mag and see DOUBLING DOWN ON THE TRACK | Tai Woffinden in mag.

NEW YORK COMIC CON 2024

This month, Athleisure Mag also hit New York Comic Con which took place Oct 17th - 20th. We enjoyed navigating the booths and experiences at the Javits Center, hearing about new series and movies that we can't wait to attend those press junkets that will begin over the next few months!

In addition to navigating the show floor, costumes, and large exhibits, we also sat in on a panel of Apple TV+'s Shrinking. To hear the cast share that the show has been greenlit for a 3rd season, to share a few minutes from an upcoming episode, and to just listen to them chat about this incredible show was a lot fun to listen to.

Other panels of interest included HBO's The Penguin, HBO's Dune Prophecy, STARZ's Outlander, and Prime Video's Cross. It was just as much fun to watch enthusiasts of the shows as they listened to the cast share their experiences and thoughts, how they truly enjoy being able to get to know more about these programs and to meet those that are involved.

We're defintiely looking forward to next year as it's a great opportunity to enjoy programs that have an avid and engaged fan base as well as to check in with some of the best prestige TV shows! For those planning ahead, mark your calendars for Oct 9-12th in 2025!

IG @newyorkcomiccon

PHOTOGRAPHY CREDITS | PG 186 + 190 Kimmie Smith | PG 188 The Penguin Panel + PG 192 Outlander Panel Craig Barritt/Getty Images for ReedPop |

Read the OCT ISSUE #106 og Athleisure Mag and see New York Comic Con 2024 in mag.

NYCWFF 2024

We're looking forward to one of our favorite times of the year in terms of the culinary calendar - the 2024 Food Network New York City Wine & Food Festival (NYCWFF) presented by Invesco QQQ! Much like Chef Aarti Sequeira mentioned in her cover interview, there is something about gathering and community! Being at these events allow you to see a number of Food Network stars, celebrity chefs, food personalities, mixologists, culinary creators and more! You will be able to enjoy master classes, panels, wine tastings, your favorite restaurants through tastings and intimate dinners, as well as to try new ones to get an idea of their menu. We enjoyed attending last year's event which you can check out what we did here from our OCT ISSUE #94.

This year, we're excited as NYC's ultimate wine and food festival takes place Oct 17-20th and will include over 80 events over 4 days that will be in NYC and in Brooklyn that allows you to join them in their mantra of EAT. DRINK. FEED NYC! This includes 500 restaurants, bars, and 200 sponsors. On average, approximately 48,000 fans a year attend this event along with 3,000 volunteers that are involved to support this event.

As we're days away from kicking off the 17th annual event, a number of these events will take place at the Invesco QQQ Campus at Brooklyn Army Terminal. By including the borough of Brooklyn into the festivities, it centralizes the signature events, Pier Parties, and the Grand Tasting (which is one of our events that we will attend on the Trade Day) into one expansive 450,000 square foot campus. Regardless of whether it's raining or not, this will be a tented experience at this location so that you know the good vibes, bites, and sips will happen uninterrupted! It also highlights the diversity of culinary tapestry that also exists here and it's exciting that they are making their debut at the NYCWFF.

While we celebrate food and what it means when we're together, 100% of net proceeds from NYCWFF will support God's Love We Deliver which is NYC's only provider of medically tailored meals and nutrition counseling for individuals who are living with severe illness. To date, NYCWFF has raised more than $14.8 million for its charitable partners to make a significant impact in the city. In 2023, God's Love We Deliver delivered 4 million meals to nearly 15,000 individuals.

Make sure to read our OCT ISSUE #105 which drops on Oct 30th where we will have a recap on events we attended during NYCWFF which includes: Southern Glazer’s Wine & Spirits Trade Day hosted by Wine Spectator at Grand Tasting, Meet Cutes NYC presents Tacos & Tequila, and JJ Johnson’s The Cookout: A Hip Hop Celebration hosted by Rev Run and Angela Yee.

IG @nycwff

@godslovenyc

PHOTOGRAPHY CREDITS | Paul Farkas

Read the SEP ISSUE #105 of Athleisure Mag and see NYCWFF 2024 in mag.

GOV BALL 2024

In last month's issue we looped you in on a fun music festival that kicks off the Summer season in NY. From Jun 7th - Jun 9th Governors Ball kicked off with 3 days of music across genres at Flushing Meadows in Queens. We enjoyed being able to hear from our favorite acts across 3 stages throughout the days on an endless sunny weekend. Nestled in the park, attendees had the ability to feel like they left the city to be transformed into a musical oasis with sets filled with their favorite songs.

With acts that included The Killers, Post Malone, SZA, Peso Pluma, Sabrina Carpenter, and Reneé Rapp to name a few. While we hung out at the festival we took in the sets from our VIP that also included food and beverage vendors that kept our taste buds engaged and our energy up.

The last day defintiely included our favorites and with good vibes flowing throughout the weekend, we were transfixed all the way to the last song played by SZA who closed out a successful weekend. We're already looking forward to next year's lineup although we're months away from knowing who will perform, but if this year was any indication, we can't wait to see who it will be!

IG @govballnyc

PHOTOGRAPHY CREDITS | PG 137 Phelphs | PG 138 Paigge Wharton | PG 139 N Bradley | PG 140 Charles Reagan | PG 141 Sambalaban |

Read the JUN ISSUE #102 of Athleisure Mag and see GOV BALL 2024 in mag.

NYC PRIDE 2024

Athleisure Mag has been a Media Sponsor of NYC Pride for the past 7 years and it has great to continue our sponsorship for an 8th year in a row to support the community which brings people together through an array of events throughout the city! There have been a number of fun events that have taken place over the past few weeks and if you're still looking to support and enjoy the festivities, we suggest that you head out to Mets Pride Night sponsored by Citi on Jun 28th as well as to make a day of it on Un 30th where you can enjoy the iconic March as well as Pride Fest!

What we have enjoyed this month is that there have been a number of events to take place so make sure that you check out these events and more by visiting the site so that you can coordinate with friends and family.

This year's theme of Reflect. Empower. Unite. focuses on the LGBTQIA+ community and marks the 55th Anniversary of the Stonewall Uprising as well as the 40th Anniversary of the Heritage of Pride, the organization that puts on NYC Pride. This theme aims to highlight the importance of The March as an intersection for liberation and joy of the community as well as looking at the activist history that created the movement as well as to reflect whether you're an individual, ally, community leader, activist to understand the challenges that have been overcome as they find ways forward.

These events aim to bring the city together across the boroughs in the city as well as the world at large together. Last year, we talked with Sandra Perez (MAY ISSUE #89 in 2023) Executive Director of Heritage of Pride. She talked about how NYC Pride started, why it is an important event, and how they use their platform.

IG @nycpride

PHOTO CREDIT | NYC Pride

Read the JUN ISSUE #102 of Athleisure Mag and see NYC PRIDE 2024 in mag.

PRE-COVERAGE NYC PRIDE

Athleisure Mag has been a Media Sponsor of NYC Pride for the past 7 years and are excited to come back for our 8th year in a row to support the community which brings people together through an array of events throughout the city! There is something for everyone that kicks off on Jun 1st with the Road to Pride Bar Crawl in Chelsea, Queens Night Market for those who have enjoyed the culinary vendors throughout the year, the NY Yankees Pride Night will take place at their stadium on Jun 18th, on Jun 22 another Road to Pride Bar Crawl will take place in Williamsburg in Brooklyn, Mets Pride Night sponsored by Citi on Jun 28th, and of course The March will take place on Jun 30th. Make sure to check out these events and more by visiting the site.

This year's theme of Reflect. Empower. Unite. focuses on the LGBTQIA+ community and marks the 55th Anniversary of the the Stonewall Uprising as well as the 40th Anniversary of the Heritage of Pride, the organization that puts on NYC Pride. This theme aims to highlight the importance of The March as an intersection for liberation and joy of the community as well as looking at the activist history that created the movement as well as to reflect whether you're an individual, ally, community leader, activist to understand the challenges that have been overcome as they find ways forward.

These events aim to bring the city together across the boroughs in the city as well as the world at large together. Last year, we talked with Sandra Perez (MAY ISSUE #89 in 2023) Executive Director of Heritage of Pride. She talked about how NYC Pride started, why it is an important event, and how they use their platform.

IG @nycpride

PHOTO CREDIT | NYC Pride

Read the MAY ISSUE #101 of Athleisure Mag and see PRE-COVERAGES | Pride NYC in mag.

PRE-COVERAGE | GOVERNORS BALL

Next month, we're looking forward to making our way back to Queens to take in great performances, activations, food/beverages and the experiences that we enjoy when we're at one of our favorite music festivals that kick off the season here in NY for this year's Gov Ball taking place Jun 7-9th! Last year we had the pleasure to chat with Co-Founder, Tom Russell (MAY ISSUE #89 in 2023) about this music festival which includes an array of genres. They kicked off their newest home at Flushing Meadows in Queen which is an immersive park setting.

This year, with headlines that include: Post Malone and Rauw Alejandro on Fri, The Killers and 21 Savage on Sat, and ending with Sza and Peso Pluma on Sun, there is something for everyone with 60+ artists across the weekend and 3 stages and a number of acts from Sabrina Carpenter, Sexyy Red, Doechii, Reneé Rapp, and more!

With all of the music that you'll get to enjoy, you want to ensure that you have a number of options for you and your friends who will be attending. From an array of wine and spirit brands, Luke's Lobster, Sweet Chick, Magnolia Bakery, Stella X Hot Ones - there is something that reflects diverse culinary interests that will keep you going!

Make sure to visit the website to see what tickets are still available and to see how you can elevate your experience if you're interested in VIP options. For those that want to keep the party going, there are After Dark shows taking place throughout the city with artists you'll want to hear. Each of these performances have separate tickets and will allow you to truly get an immersive experience.

In the JUN ISSUE #102, we'll share more interviews and experiences from Gov Ball.

IG @govballnyc

PHOTOGRAPHY CREDITS | PG 140 Henry HWU | PG 142 Roger Ho | PG 144 Charles Reagan |

Read the MAY ISSUE #101 of Athleisure Mag and see PRE-COVERAGE | Governors Ball in mag.

MAKING THE WORLD HAPPY WITH MUSIC MARTIN GARRIX

We're always thinking about the upcoming festival season and we have a number of people that we hope to see on stages we're heading to! Martin Garrix is a legendary international EDM DJ/Producer with residencies around the world, that we love rocking to. His passion for bringing people together with his music and those that he has collaborated with is undeniable! Just in the last few days alone, he has dropped tracks, revealed his full sets for performances at Amsterdam Dance Events - ADE last fall, and has announced his summer residency in Ibiza which he is currently in the midst of his South American tour. This artist is constantly on the move and we took a moment to find out about how when he fell in love with music, how he approaches creating his music, collaborations, recent releases, his residencies, and how he truly loves when people are able to enjoy his music and the vibe he presents!

ATHLEISURE MAG: When did you first fall in love with music?

MARTIN GARRIX: I have always loved music. I grew up in a musical household and started playing guitar by the age of 8. However, the moment I fell in love with electronic music was while seeing Tïesto perform at the 2004 Summer Olympics, for the Opening Ceremonies. They were airing this on tv, and I remember my mom calling me over to come and watch it. The energy that I felt from the music was amazing. After that, I started experimenting with electronic music myself.

AM: How would you define the Martin Garrix sound?

MG: I would say it’s energetic, uplifting and melodic. The most important thing for me is to make people feel something with my music.

AM: What's your creative process when it comes to making your music - where do you start and how do you get inspired?

MG: I can get inspired by basically anything, and inspiration can come at the most random moments. That’s why the voice notes app on my phone is filled with me most random moments. That's why the voice notes app on my phone is filled with me humming new song ideas while I’m on the road. Then when I get into the studio I usually start with melody lines either on guitar or piano. Especially the songs with lyrics they always start with a guitar and vocal or piano and vocal and then afterwards I produce it out. I much rather start with stripped-down versions so the song is strong on its own and not relying on the production. I really enjoy the songwriting process and have a soft spot for beautiful chord progressions and melodies. If the song sounds good with just a vocal and guitar, you can produce an electronic version, rock version, anything. Every song starts and ends differently. I do need to be in my own home studio to finish a song, that’s the place where I work the most comfortable and know the sound system the best.

AM: You have collaborated with a number of artists from Bebe Rexha, David Guetta, Dua Lipa, Khalid, Usher, Tïesto, to name a few. What do you look for when it comes to creating with other artists?

MG: I really need a certain connection with an artist, otherwise I can’t be in the studio with them making music together.

AM: We’ve been fans of your music since Animals and have enjoyed In the Name of Love with Bebe Rexha, Scared to be Lonely with Dua Lipa, Summer Days featuring Macklemore and Patrick Stump of Fall Out Boy, and Carry You with Third Party, Oaks, and Declan J Donovan. What are 3 of your favorite songs?

MG: It's impossible for me to choose. All my songs have different memories attached to them which make them special to me. Of course Animals will always be special because that song really kickstarted everything for me. At the moment I’m really loving playing the new songs live and seeing the crowd’s response to it.

AM: I’ve had Carry You on a loop since it came out! What's the backstory of the song and how did it come together?

MG: The song was in the making for quite some time before we released it. Third Party and myself created the lead melody a year ago and I premiered it during Ultra Music Festival. After that it become a staple in my sets and I even used it as intro to my sets every now and then. The response from the crowd has been amazing every time I played it, so we just had to finish it. The vocals from Oaks and Declan really pushed the song to another level and I’m super proud of the end result and the responses we have been getting so far.

AM: Last fall you dropped Real Love with South African singer/songwriter Lloyiso. You guys teamed up here in New York and created this song. How did this song come about and why were you so excited to work with him?

MG: I found an Adele cover from Lloyiso online and was immediately blown away by his amazing voice. I reached out to him, but due to travel schedules and visas we weren’t able to meet in person for two years. We finally hit the studio together when we were both in New York and recorded Real Love there. He has one of the most amazing voices I’ve ever heard.

AM: You just dropped Breakaway with Mesto and WILHELM. How did this song come about?

MG: Mesto has been a really good friend of mine for years and we have worked together before. We had an early version of the song which I also premiered at Ultra and we both played it in our sets throughout the summer. A few weeks ago we decided to finish the song and added in vocals from Wilhelm.

AM: A few days ago you dropped your 3 hour set, IDEM for ADE from last fall and we thoroughly enjoyed it! What's it like to perform at that event, especially being in your hometown?

MG: ADE is always a special one for me as it is in my hometown. It had been 4 years since we last did my ADE solo shows at the RAI and it was so special to bring them back. We always have a show for all ages as well which is so amazing. The young kids have the craziest energy! It’s also very special to be able to invite all my family and friends to the show and celebrate together after, that doesn’t happen often.

AM: How do you approach putting your setlists together and what's that process like?

MG: I don’t have a fixed setlist for my shows as I like to feel the energy and responses from the crowd and play whatever song feels like the best fit for that moment. As a starting point I have my intro and last song. Of course there are certain songs that can’t be left out of my set, and I usually have some new music lined up that I would like to test.

AM: Ushuaïa Ibiza just announced that you are back for a residency that will run Jun - Sep! What are you looking forward to for 15 Thursdays this season?

MG: Performing at Ushuaïa feels like coming home. It’s been the same team we have been working with for years and no matter how many shows I’ve done there, it will never not be special. It’s the perfect opportunity for me to test out new music and I’m really looking forward to the shows.

AM: You travel a lot! Just looking at 2024, you rang in the New Year in Bali. You hold residencies in Ushuaïa Ibiza and Omnia and Wet Republic in Vegas. You also have festival dates for Creamfields in Hong Kong and Ultra Miami along with your personal show schedule and special events like Saudi Arabian Grand Prix to name a few!

Where are some of your favorite places to perform?

MG: I am currently in the middle of my South American tour and the love I am getting there is overwhelming. People really know how to party and bring energy which is amazing. I also did an India tour last year which was absolutely crazy. A big part of my most loyal fanbase is over there so that always makes it special. But to be honest, I'm super grateful to be able to play in all these amazing countries. I'm still nervous for the shows because I want every show to be the best and for everyone to have a good time.

AM: What are 3 things that you must have when you're traveling to feel like you have a bit of home with you?

MG: I don’t really have those items to be honest. For me my headphones, laptop and phone are the most important items to have with me on the road.

AM: Do you have any pre-show routines that you do prior to hitting the stage?

MG: I usually like to wind down a little before the show, go through some of the songs I have lined up and then I’m all good to go. I don’t have any superstitious things I do before I get on stage or something.

AM: Do you have any post-show routines that you do after coming off the stage?

MG: I’m usually on a high and like to debrief some things with the team in the dressing room.

AM: When you're on stage, if we could bottle the feelings that you have, what would it be?

MG: I honestly wish I could share it with you because it is the most amazing feeling ever. It’s a burst of adrenaline and happiness mixed together.

AM: You founded STMPD RCRDS back in 2016. Why did you want to launch your label and what should we keep an eye out for as we head into the Spring and the Summer?

MG: I wanted full creative freedom over my music which was the main reason we started STMPD RCRDS. We quickly also started signing other artists and the label grew into this creative hub for all kinds of artists. I’m so proud of the label and all the amazing artists that are releasing on there weekly. We have signed really talented artists like Eleganto, Mesto, DubVision, Julian Jordan but are also releasing S.Salter which is neo-classical music for example.

AM: How do you stay in shape as we're always looking to add to our fitness routines?

MG: This can be a challenge for me, but the last couple of months I have found a routine that really works for me. I try to eat healthy and be in the gym almost every day for a workout. I also really enjoy sports such as padel and wind surfing whenever I have the time.

AM: How do you take time for yourself?

MG: It’s difficult but I do try to take time for myself to do sports or spend time with family and friends. As weird as it may sound, making music is also something I really like to do in my time off. It’s my biggest hobby so making music really doesn’t feel like work to me.

AM: Are there any projects that you can share that we should keep an eye out for that you're working on?

MG: We released Carry You and Breakaway as surprises the past two weeks, but there are two more releases coming up the next two weeks because we are releasing an EP called IDEM. The EP has the same name as the live show because it represents the period leading up to the show where I premiered and played all the songs that will be on the EP. The next release will be Biochemical together with Seth Hills.

AM: What do you want the Martin Garrix legacy to be?

MG: All I want is to make people happy with my music.

IG @martingarrix

PHOTOGRAPHY COURTESY | Louis Van Baar

Read the FEB ISSUE #98 of Athleisure Mag and see MAKING THE WORLD HAPPY WITH MUSIC Martin Garrix in mag.

9LIST STORI3S | HONEYLUV

Read the OCT ISSUE #94 of Athleisure Mag and see 9LIST STORI3S | HoneyLuv in mag.

TAKING THE STAGE | TIMMY TRUMPET

We've had the pleasure of hearing EDM DJ/Producer Timmy Trumpet play and love how he brings his passion for EDM and the trumpet together for an electrifying show! Since he recently performed here in NY at Electric Zoo over Labor Day Weekend, we wanted to find out more about his passion for music, how he connected with his unique style, his creative process, and his busy schedule this summer which includes his residencies as well as the festivals he's appeared at this season.

ATHLEISURE MAG: When did you first fall in love with music?

TIMMY TRUMPET: I can’t remember not ever being in love with it. My father taught me to play the trumpet when I was old enough to hold it. His father taught him. I’ve been blessed to have music be the soundtrack of my entire life and I owe it all to them.

AM: We enjoy jazz and love listening to Chet Baker, Thelonious Monk, and Gerry Mulligan to name a few. Our co-founder's great uncle was the late tenor saxophonist Joe Henderson which we listen to as well.

You began your career in jazz and are classically trained. You're known for blending jazz elements into dance music. Where did you get the idea to incorporate the trumpet into EDM as well as being a DJ?

TT: I was practicing in my room one afternoon as a teenager and Daft Punk came on the radio. I started jamming along to it and thought this sounds pretty cool. I started experimenting with electronic music from that day and learning about the genre by starting to listen to other artists. The rest as they say is history.

AM: How do you define the Timmy Trumpet sound?

TT: To me it’s such a powerful, unpredictable, and energetic instrument that cuts through, and I think that’s why it works so well with electronic music. It’s an undeniably live element that is raw and imperfectly perfect, like all good Jazz.

AM: When you're creating new music, how do you approach the creation process as you're integrating a number of elements together.

TT: I start from a place of what not to expect and then pull it back into a place where it makes sense and pleases the senses. I feel like that’s the goal for every great producer. To create something that no one has heard before. It’s much harder than it sounds, the constant struggle to push a sound forward in a new direction. We are all borrowing ideas, influences embedded into our subconscious.

AM: How do you get inspired when creating new music?

TT: I think we’re all inspired by everything that’s around us. Everywhere I’m looking, everywhere I’m walking, everything I’m feeling, everything around us is constantly inspiring me. I’m inspired by the artists I get to work with. I’m inspired by the artists making the best music today. I’m also inspired by artists that made music 100s of years ago. We’re all just borrowing ideas to make our own and move in a new direction. To me it’s all music. Life is music and life is beautiful. I just hope that I’m making music that people love and can share with the ones they love as well.

AM: You have worked with a number of our favorite artists from Dimitri Vegas & Like Mike, KSHMR, Steve Aoki, Dr. Phunk, Armin van Buuren, INNA, and Afrojack to name a few. What do you look for when you're collaborating with other artists?

TT: I love collaborating with other artists. It’s my favorite thing to do. You’ve both got ideas walking into the studio or bouncing stems and sending them back and forth from the other side of the world. Sometimes we just discuss ideas backstage at a show. You never know what’s going to come out of it. Some of my best friends are heroes of mine that I’ve always wanted to work with and I’m very blessed for the opportunity to work with them.

AM: Who are 3 artists that you have yet to work with that are on your bucket list?

TT: Ooooh that’s too hard to nail down to just 3 artists. Honestly, there are a million people that I’d love to work with, and I feel like I’m just getting started. I’ve got 3 artists I’d like to work with this year, I’ve got 3 I’d love to work with if I could wish for anything on this Earth and there is a hell of a lot of people between them. But I couldn’t name names.

AM: You've had a busy year with a number of singles that you dropped along with some of our favorite artists! Do you have any songs that are coming out that we should be adding to our playlists?

TT: I’m really excited about a record I’ve got coming out soon with Tinie Tempah and an amazing New York native by the name of Enisa. She’s an incredible vocalist who I only recently got introduced to. I absolutely love her voice. The 3 of us got to perform it together for the first time on the Tomorrowland Main Stage this year and I can’t wait for that one to drop. You’ll have to keep your eyes peeled for that.

AM: You've had a busy summer with your Ibiza residency, Ultra Europe, Tomorrowland and a number of performances globally. This summer you played Lollapalooza which has been on your bucket list for awhile! How was it to hit that stage?

TT: Lollapalooza was absolutely MENTAL! It has been on my bucket list for over a decade. Literally over a decade. I’ve been coming to America to play shows for about 10 or 12 years now. I started at the bottom, but Lollapalooza has always been up on the wall as the target. To be up on that stage was unreal. It was honestly one of the best shows this year. I’ll never forget looking out at that crowd and it looked like an endless sea of people. I’ve never seen a crowd go so crazy from the front to the back all jumping in sync like that before. It was a real thrill and one of the most nervous moments I’ve had before a show this year. It was amazing to feel those butterflies eating away at my stomach and playing a stage like that is not something I take for granted.

AM: Labor Day Weekend is always a busy time, why did you want to have Electric Zoo on your touring schedule?

TT: In the last 12 months New York has become my second home. The love I have for this city and the love it has shown me has been such a rewarding experience. Ever since NY Mets' Edwin Diaz chose to play my track Narco and New York welcomed me and my music and that song in particular into their arms, it’s become a really special place for me. I love everything about New York. So many people from so many walks of life - everyone’s exciting, everyone’s different. I love how it’s got a bit of everything. I love how it’s a city that never sleeps. Every time I come to New York I stay in Times Square because I love seeing all the craziness. Electric Zoo is just part of all of that. So, to bring it home and play a set there after the crazy year I’ve shared with that city is just unreal.

AM: Do you have any routines that you do prior to your performances that help you get ready?

TT: A few pushups, a couple shots of tequila and a quick speech with the team. I owe everything to those guys. They get me up on stage every single weekend. Once we roll out of that tunnel and get to the stage, it’s time to go.

AM: When you've finished performing how do you come down from all of the energy that was on stage?
TT: I’ve no idea how many calories I must burn up on the stage, but I always make sure I leave it all up there. Coming off that stage, most of the time I’m just catching my breath. It usually takes me about five minutes to get my heart rate back down. Then I usually spend about 10 minutes rehydrating. I probably drink 4 or 5 bottles of water as soon as I get of the stage. Once I’ve got over that, the team and I look back over the set and what went right or what we can improve on. We squeeze in a celebratory drink, but if it’s an early flight the next day, then it’s straight back to the hotel.

AM: As someone who is busy and on the go, what are 3 fitness routines that you do to stay in shape?!

TT: My trainer back home in Australia is right into calisthenics so it’s something that I’ve started getting into. The bodyweight exercises are awesome and something I can implement from wherever I am on the road. Especially if the gym in the hotel isn’t great. So, I’m enjoying that and being on stage in the summertime is a workout in itself. Sometimes I play four or five shows in a weekend and it is crazy up there, so it helps running around like a lunatic.

AM: As a musician, DJ, producer, and songwriter, what do you want your legacy to be in dance music?

TT: I want to know that I gave it my best. That I did everything I could to make sure people had the best experience possible at my shows. For one hour at a time I just want people to leave the world behind and rage with me, and the people that are most important to them…their friends. Their memories are more important than mine and if I can be a tiny part of that, then what an honor.

IG @timmytrumpet

PHOTOGRAPHY CREDITS | PG 36 - PG 41 Andrew Rauner | PG 42 + PG 46 Timmy Trumpet | PG 45 + PG 47 Tomorrowland |

Read the SEP ISSUE #93 of Athleisure Mag and see TAKING THE STAGE | Timmy Trumpet in mag.

SOUNDS HIT YOUR SOUL | HONEYLUV

We caught up with EDM DJ, HoneyLuv who has been on the go for the past few months playing around the world! She has played alongside major artists including Chris Lake, Idris Elba, and Nicole Moudaber to name a few, and has been at a number of clubs and festivals sharing her sound and passion! We wanted to find out more about how she got into the industry, what she enjoys playing, her inspiration and what she has coming up!

ATHLEISURE MAG: When did you first fall in love with music?

HONEYLUV: From the earliest moment in my life from what I can remember; the day I was riding in my dad's purple mustang while he was playing Tony! Toni! Tone! It Never Rains I’m not sure why that exact moment stays in my mind, but I like to think it was because of that song.

AM: What do you love about dance music and why do you gravitate towards it?

H: I love dance music because it’s an open book. The music comes in so many colors, shapes and sizes, there is no ceiling when it comes to the music. I also love the fact that people come together on the dance floor to appreciate the art, whether it’s a happy story or a sad one, it’s all embraced and accepted. I believe I gravitated towards it because of my love for the music but also because it felt like home for me.

AM: Before you focused on music full time, you served in the navy. What are things you learned from your service that you have carried into your career as an artist?

H: Well I have always been a person that made a plan and executed what I had set out to accomplish and I feel being in the service just made me more disciplined and organized.

AM: When did you realize that you wanted to be a DJ?

H: I didn’t want to, my friends had forced me because they saw something in me that I didn’t and I’m happy they did. Once I saw how much I enjoyed it, i think that’s when it clicked that DJing was for me.

AM: What's your creative process like when you're creating music and what do you start with?

H: I have to have the inspiration for me to get into the studio and create. Which sometimes takes awhile to find that but when I do it’s game time. I usually start with a kick some drums and go from there.

AM: As a house DJ, where do you get your inspiration from?

H: Lately, I’ve been getting my inspiration from traveling, seeing the world and hearing all the different types of variations of house music that are out there; it has really sparked the fire inside me.

AM: When you're in the midst of crate-digging, what are you looking for?

H: I’m not looking for anything in particular, with digging you don’t know what you want. I know for myself, I am just exploring to see what sounds hit my soul in that process.

AM: You have performed at a number of clubs and festivals over the last few months from Coachella, EDC Vegas, Ushuaïa, Hï, Space Miami and more. What is it about getting in front of the crowd and being able to share your passion with them that you love?

H: I love that for those few hours I get to share a piece of my life with them. Music to me is life. I know a lot of people do it for that big check but I really appreciate the music, I appreciate the history, that people seem to forget and I’m more than happy to always remind them on that dance floor where this music comes from and feed their souls in the process. People love it and they just want to have a good time.

AM: You've played alongside Idris Elba, Chris Lake, Nicole Moudaber, and The Martinez Brothers to name a few. What does it mean to you to be able to perform with these artists?

H: It’s an honor to say the least. Truly blessed to be in the shoes that I’m in.

AM: What shows do you have on your schedule for this year that you're excited about?

H: I’m excited about all my shows especially the ones in Europe.

AM: What's your routine like when you're about to perform? Are there things that you do leading up to the show?

H: No routine really. Just chill vibes. Do some last minute crate digging and come into the show with an open mind.

AM: What do you do once you've finished your set as I'm sure there's still a lot energy there!

H: I will go say Hi and thank the people who came out to see me, take a few pictures, chat about life and after that go to my bed lol!

AM: Are there any projects or new music that we should keep an eye out for that you can share?

H: Yes, tons of new music is brewing; I have my own party 4 Tha Luv making its debut soon. Just have to keep your ears to the streets so you don’t miss anything.

IG @honeyluv

PHOTOGRAPHY COURTESY | PG 134 HoneyLuv | PG 136 - 137 Tomorrowland |

Read the SEP ISSUE #93 of Athleisure Mag and see SOUNDS HIT YOUR SOUL | HoneyLuv in mag.