We've always been a big believer that when it comes to selecting products that you bring into your home, office or additional space, it's a good idea to know about where it sits in the marketplace, the related founders and of course, why you should care about the products function. This month we sat down with Matthias Metternich, one of the Co-Founders and CEO of personal care brand, Art of Sport who also has Kobe Bryant and Brian Lee (as Co-Founder of Honest Co., LegalZoom and ShoeDazzle.com) as Co-Founders, to talk about the brand's approach, the need to service across a diverse socioeconomic demographic, the the conflict that can exist when there are brands looking to be natural versus chemical, and the rise of the third lane which adopts aspects of natural while looking to safe chemicals to ensure integrity of performance.
ATHLEISURE MAG: Tell us about your background prior to the Art of Sport.
MATTHIAS METTERNICH: I began my journey as a coder and a designer as a kid. I started very young when I was 9. My parents bought me a computer and I moved around a lot so I was in some very far flung places. As a result, I didn’t always have a big crowd of friends and lot of fun things to go and do at night – but then I was also 9 so I wasn’t going out clubbing either.
AM: We were just going to ask what you would be doing at 9 ha.
MM: Right. I’m sure I had an interest in going out and couldn’t go out, but I ended up spending my time in front of computers. Through that, I fell in love with video games as one does as a kid. I started building my own video games. That’s what led me down the path of making things. I was terrible at coding, but it wasn’t like it was so sophisticated that it needed to be so complex. I realized that the games were terrible because I didn’t spend my time in the storytelling part of it. Creating something that captivated people or myself for that matter as I was the only one playing it. Design was the canvas on which to create the art, story, passion, love and whatever it was. Design became the more important factor in my life. I continued growing up and playing with computers. I started building companies at 14. Out of necessity there wasn’t a computer lab at my high school. I found away to get a bundle of computers and then sold it in bulk to my school. I did that with other schools too. That was better than pocket money for my parents. I continued to build things so I started a digital agency in college. I then worked for a couple of really big ones and serviced some pretty cool clients. We worked on cool projects like creating a F1 Racing Team for Richard Branson. A lot of neat things and a great place to design at scale. You couldn’t afford to make a lot of mistakes. If your client is Nike, they expect projects to work globally and to be perfect at launch. You also have to think 360 when you’re designing. What does the website look like, social, apps and retail environments. That fluidity in thinking became innate to the way that I approach problems. I’m really not limited to a particular kind of channel or particular type of business. From there, I have gone onto build a number of companies in apparel, in software and now in skincare.
AM: What perfect storm came together that brought yourself, Brian Lee and Kobe Brant together to create Art of Sport?
MM: I had just finished up a business. Brian was stepping down from Honest Company and he has had an amazing career as he started Legal Zoom and went onto build Honest Company. We both found ourselves in LA at an opportune time where we were open to new ideas. I have a background as an athlete as I played sports growing up and I was a rower in college. I experienced first hand the problems with my skin (sunburns, dandruff, pain in my joints, dry skin from showering a lot) and it never dawned on me as much as I felt the brands that I chose – the technical clothes that I chose to wear that was a pain point to me and I needed the best. I also needed the best when it came to nutrition and what I put into my body.
There wasn’t a lot of innovation, questionable chemicals were used and there weren’t any exciting inclusions that you typically see in food and in beverage. We thought, hang on a second, how had no one touched application in the way that Nike has done for Apparel or that Gatorade has done for food. So he and I fell in love with that concept and it really spoke to both of us and he and I saw an interesting path to building awareness and community among athletes and really build an authentic player in the space. It started with the science piece and we wanted to educate ourselves on what is possible in the skincare space and what can we do that’s different out there.
We brought on board the Chief Science and Innovation Director from P&G. He had a ton of experience over the years. We also brought the Science Officer from Honest Co who is very focused on taking things out of things. So the combination of him and her looking at it from both lenses on how we can innovate and also how we can be clean and better for you, drove our early innovation. We then decided as a sports brand, that we should be bringing athletes into the business – deeply into the business and embedding them from day 1. That’s where we got to before door knocking and Kobe Bryant opened the door.
AM: Not a bad person to start with.
MM: We were just going from door to door and he was like the last door we knocked on ha! No, he was the first door that we knocked on and he has as an athlete, the ability to understand what it means to push your body to the limit and he is someone who had to will his body to become the best. He wasn’t necessarily born perfectly and that journey and arc in his career gives him a huge amount pf perspective. We really enjoyed the early days of sitting down with Kobe and really going through every phase of the business. Then we assembled an amazing athlete team around us including people like James Harden, Javier Baez and Juju Smith-Schuster and some phenomenal athletes.
AM: It’s great that your across various types of sports which is amazing.
MM: Yeah. That was something that dawned on us pretty early on that the variety and diversity of people. Never mind athletes – but a modern take on how to build a business as opposed to doing that retroactively down the trail. So different body types, different ethnicities, different genders, different ages – all of that came into play for us. It was exciting to have a conversation with Sage Erickson who is a Surf Champion who is in the water and in the sun and has specific needs on how to protect herself in those environments. But then also Ken Roczon who is a Motor Cross World Champion – he almost tore his arm off during a motor cross accident. So for him, the pain cream became really interesting discussion for him because it just wasn’t about feeling good, smelling good and your skin feeling good. It was about the process. It was about an ongoing process to stay on top. That was really meaningful contribution to the business I think.
AM: You guys came to market last fall of 2018. What are the product assortments that you currently have in the brand and what are possible innovations that you guys are thinking about such as having CBD as apart of your assortment etc?
MM: We initially had an interesting discussion early on. The mission for us was to own application and to develop products that athletes would trust to put on their skin every day. So when that’s the starting point, how many or few products does that fall under? A lot though right? It could be a few or a lot. We really wanted to narrow in so we looked at the daily essentials that athletes are applying to their skin, multiple times a day. If we’re going to be true to the lifecycle of the athletes from morning until night, what are the skin products that take us out of the bathroom and into the field. That’s why we developed a pain cream and a sunscreen. So when we launched, we had a deodorant, a soap, a body wash, a sunscreen and a pain cream. But we thought, if we are going to tackle this problem, we’re not going to short change the idea and play a close game. We’re going to go heavy and hard at the space.
Over time, what we found was that even though we have only been in the market for under a year (that’s the beauty of online businesses because you get feedback so fast) – we had a lot of requests for body lotion which we launched recently. People didn’t want to exactly use the body wash for their hair as it was a 3-in-1. So we developed a new 2-in-1 conditioner which has been really great and has some nice botanicals in there. We also, which was a lot of fun, partnered with Amazon for Prime Day and we launched 2 products that were exclusive to Prime Day Customers on those days with Kobe Bryant.
It went totally bananas and it took a lot of work to get prepared, but what was so awesome was that Amazon recognized how hard we were leaning in and they included us in their press release to the world about Prime Day. So in the course of the month leading into this, pretty much any news outlet that covered Prime Day was also covering The Art of Sport. It was nuts and a cool way to launch a product. I had never launched a product on pretty much the biggest sales day in the US.
AM: Are there categories that you are interested in adding in like lip care?
MM: We try to keep a very open mind where it comes to where we could go. I think that one lesson I have always known as an entrepreneur is focus. To try and make sure that whatever you put out is the best that is out there as you can go too wide too fast. In fact, that was probably one of the greatest lessons that Brian took away from Honest Co. They did a lot of products and they were incredible, but they had a lot out there and it put too much strain on them as a start-up.
AM: Especially coming from a background of production/wholesale we have worked with a number of brands that have had a lot in their assortment; however, they are large companies that have been around for a number of years that can support that flow to implement that initiative.
MM: People just think it’s a product that you’re getting out there. But you have to get the packaging dialed in and then you have to get the secondary packaging. Sometimes there is an outer case as well and before you know it, there are hundreds of things that you’re pushing forward.
AM: Absolutely, plus the continuity of everything making sense in the packaging that it’s in.
AM: So what should we keep our eye out for in terms of the brand as we continue through the summer, go into the fall and with the holidays season?
MM: Art of Sport, the way that we thought about it, it’s a big brand platform that allows us to speak to different ages and demographics across the nation in all different socio-economic classes as well. There’s an aspect of this where we can get out there in front of the community at a grassroots level which is very exciting. We attend a lot of sporting events across the country. Sometimes it’s a 10K event for the kids combine in the south and sometimes it’s a 4K girls volleyball tournament in Washington State. That’s been a phenomenal exercise for the business. To that point, we have always believed that the brand could be everywhere and it should be everywhere. We want to get our product in the hands of every gym bag, locker room and bathroom in the country. We started on the Art of Sport.com where people can subscribe to the product on the site. We also launched on Amazon which again, is pretty unconventional and opening up to new platforms as opposed to being constrained to the platforms that you choose. We saw amazing traction on Amazon. The next logical step for us is to think about how our product and brand comes to life offline. The grassroots piece is one exercise for that.
There is a lot of talk about retail dying but there are a lot of retailers that are absolutely thriving and that’s not going to go away. That’s what is on our horizon in terms of what we are thinking about right now. In terms of where products are concerned, we live in an interesting lane where there are brands that are all natural and then you have brands that are sort of all chemical. The problem with all natural is that they can be great, but they can also be expensive and they also fail you sometimes because they don’t work. There are a lot of deodorant brands that are out there that just don’t last. If you're in a dress shirt at work and you're about to give a presentation, you can't have a big sweat stains. That’s because those products by default are unable to look at safe chemicals that could perform when you need them. That happens in sunscreen as well. If it’s all mineral. On the other end of the spectrum, the all chemical guys are pretty much an expression of an industry that doesn’t have to innovate and is focused on the most cheapest cost effective product that they can make. So by default, switching out chemicals from a low quality one to a high quality one isn’t that important. Thinking about botanicals and those great inclusions is not relevant for them. We live in the middle lane. We can look at an antiperspirant deodorant with aluminum and we can make it better. We can think about clinical products for your scalp, face, toes and feet that a lot of Americans need that without chemicals won’t work. On the other side of the spectrum there’s looking at pain creams and you mentioned CBD earlier where the natural worlds can play it’s part in a bigger way then what it has had. That’s a long way to answer your questions as our Product Development Road Map has a couple of great products that live in that lane that will do their job to transform some of those product categories.
AM: So what is your title and your day to day like?
MM: My title is that I’m the Co-Founder and the CEO. So, I run and build the business. My day to day because my background is in making things and building things, I’m pretty fluent and obsessive on getting into the weeds and bringing those things to a good place. Sometimes in the lifecycle of a business when you are trending in the right direction, CEOs can be sort of primarily focused on raising capital, hiring and sort of evangelizing the brands. Those things to me are important factors and will be more important to me, but my role from day one has been about designing, the packaging, the language that we use on website to literally art directing James Harden and telling him how to hold the product.
There is nothing that’s beneath me so I’m the Chief Receptionist and the Chief Toilet Cleaner. There’s nothing that’s too good for me to do.
AM: So what are 3 things that are always in your carry-on?
MM: Interesting. Probably the usual things that everyone mentions, a credit card, a laptop and a phone.
AM: Most people do not mention that ha!
MM: Wait, that’s bizarre – how do they do anything and get things done?
AM: They’re taking their headphones or maybe a blanket ha!
MM: Maybe I should leave the laptop behind and grab that. I wish it was more interesting, but the reality is that most of my travel is for work and what matters is that I get work done. I have also turned into that guy who is perfectly happy going to the airport with a toothbrush and my laptop and figuring it out once I get there.
AM: What does it have to have?
MM: I have never understood how anyone sleeps with synthetic materials so all of that imitation cotton like substance is beyond me and I can't figure it out. Bedding is important, but I can’t travel with my bed. My Achilles heel is actually sound. I pick up on a lot of sound so I have to drown it out so when you said headphones, I thought “damnit, I should have said that.”
AM: In terms of #TRIBEGOALS, who are 3 people that you either know or follow socially that inspire you?
MM: Wow that’s an interesting one. Well, it might sound like a cop out. It’s my brother, my mom and my dad. I grew up and we moved around a lot and I grew up in 9 different countries.
We probably moved 40 times total across places. My nuclear family was always there or within a reasonable distance. My dad’s story is quite interesting – he’s a post WWII refugee and part refugee in Europe and my mother ran off from home when she was 16 and met my dad in Somalia and she is a fascinating women. Very strong mother in addition to juggling a pretty difficult household. My brother is mentally handicapped so what has been interesting there is I tend to live in the future and overthink things. He can only really live in the present. When I spend time with him, my world is forced to slow down. He appreciates the simple things in life. I like to walk and take in the world around me, but for him going to a movie and having a nice burger is the highlight of his year. I think that that teaches me a lot.
Read the July Issue of Athleisure Mag and see Something You Should Know with Matthias Metternich in mag.
You can hear Matthias Metternich's interview next month on our show, #TRIBEGOALS which is a part of Athleisure Studio, our multi-media podcast network! Make sure to subscribe to find out when the episode drops. You can hear it on Spotify, Apple Podcasts, Google Podcasts and wherever you enjoy listening to your favorite podcast.
Smell that cheese?! Or as a vegan would put – the scent of nutritional yeast?
One whiff of a cannabis flower perks you up with its lemon scent, yet another reminds you of a lavender essential oil your yoga teacher luxuriously massages your tense neck muscles with.
Why does each strain of cannabis smell differently? And do different fragrant correlate with anything else, like the plant’s benefits?
The answer to your scent-related questions can all be answered by exploring one thing – terpenes!
What are Terpenes?
Terpenes, similar to terpenoids, are a combination of carbon and hydrogen that naturally occur in cannabis plants. Let’s refer to them as “hydrocarbons”.
What’s the difference between a terpene and a terpenoid?
Terpenoids are essentially terpenes that have been dried out via a chemical modification, which alters the oxygen compound, whereas terpenes are the organic, naturally occurring combo of hydrogen and oxygen before any alterations.
Terpenes are birthed in the trichomes of the cannabis plant. What are the trichomes?!
Trichomes are the crystal-like part of the plant, on the outside of the plant’s leaves and buds. The trichomes’ duty is to protect the plant from invaders, like insects and animals.
Trichomes are smart and have the same idea as nasty-smelling skunks – they create pungent odors (terpenes) to repel outsiders. According to this review here, they are
As terpenes repel the bad guys, they also lure in pollinators.
Different Types of Terpenes
The creation of terpenes are influenced by the plant’s environment – weather, time of day, soil, fertilization, maturation, etc.
Just as different essential oils perk you up or mellow you out, effects of terpenes vary.
There are two basic types of terpenes, sativa terpenes and indica terpenes. Sativa terpenes smell bright like an orange or lemon and tend to boost your energy. The opposite, indica terpenes, are more soothing, with scents similar to a pine cone.
Terpenes are broken down even further according to their specific smell and benefits. Here are the most common:
- Limonene – smells like a citrus fruit, and is also found in… you guessed it - citrus fruits! Some benefits include treatment for anxiety, depression, pain and inflammation.
- Beta-caryophyllene – fragrances like spices – black pepper, pine, cloves and cinnamon. A few benefits include easing pain, ulcers, and anxiety.
- Linalool - smells like florally plants such as lavender, with similar benefits – relaxation.
- Myrcene – the most commonly found terpene is also found in fruits like a mango! Effects of myrcene are similar to the old tv commercials of cartoons melted into a couch – they have a sedating, calming effect.
Further Benefits of Terpenes
Terpenes are not only found in the cannabis plant – they are found in just about every plant!
Therapeutic effects of terpenes rise even more when mixed with cannabinoids like THC and CBD.
Strands of the cannabis plant vary dependent on the terpenes, which correlate with an array of benefits, depending on the plant’s scent.
The more you train your nose, the easier it is to identify terpenes, thus identifying different strands of cannabis! Finally, your nose gets a chance to participate in the cannabinoid fun.
Read the latest issue of Athleisure Mag.
Last month, Standard Dose launched its three-story space as a CBD based wellness experience in NYC's NoMad neighborhood. Their aim is to create an environment as a destination for elevated wellness that aims to facilitate an understanding of natural restorative practices. Guests can enjoy high quality CBD and plant-based products, daily yoga, meditation, education workshops and spa services. Educators are on site to inform shoppers on the benefits and uses of 100 curated CBD and plant-based topical and ingestible products.
Upon continuing in the space, a tea bar offers custom blends for detox, immunity and healing. Beyond this area is a meditation studio where guided sessions can be booked.
On the top floor, an outdoor rooftop hosts a number of additional meditation and yoga classes. In addition, there will be community events that focus on CBD and plant-based wellness.
This month, keep an eye out for a spa treatment room where select clean beauty services and body treatments can be reserved.
NY, NY 10001
Each year brings with it fashion trends, decorating trends, and beauty trends.
The latter covers everything from nails, haircare, makeup and skincare. With the ubiquity of social media, beauty users now can pick up popular trends from anywhere across the world and follow them. Skincare is the biggest segment in the beauty industry with global sales that hover around $130 billion in 2019. There is so much for consumers to digest and decide on. We turned to Dr. Manish Shah, a Denver Board Certified Plastic Surgeon and skin care expert. He takes a microscope to some of the hottest trends in 2019 to give you insight into what’s worth your hard- earned dollars.
CBD In Skincare
Much like it did in 2018, CBD is taking off in the new year. In fact, CBD (short for cannabidiol) has no plans of easing up its reign on the skin-care world in 2019. As a case in point, there are at least two MAJOR skin care brands that now include CBD in their skincare, not to mention the indie companies who have created CBD skincare. Dr. Shah’s take: “As far as it being good for skin, it acts as both an anti-inflammatory agent and an oil reduction agent. Theoretically, its addition to skin care products, especially those tasked to fight acne and other inflammatory skin conditions, is probably legitimate. It is also a good antioxidant that can help protect against free radical damage to skin cells. CBD can be made from hemp which helps skincare companies get around the federal ban on marijuana. Side effects of unregulated use include: Nausea, fatigue and irritability. CBD can increase the level in your blood of the blood thinner coumadin, and it can raise levels of certain other medications in your blood by the exact same mechanism that grapefruit juice does.”
Some beauty editors and bloggers swear by pimple patches. According to experts, those patches are about to get even more advanced by way of a ton of tiny microneedles (or "microstructures").The logic is that you can out put a smaller amount of acne-fighting ingredients into these tiny little cones and apply it to the skin, it's a better, more effective delivery system.
Here's how they are purported to work: The small band-aid-like sticker has spikes coated with hyaluronic acid that are thinner than a hair follicle. Through these teeny painless pricks in the skin, the patch drives the active ingredients deep in to the skin. Dr. Shah’s take:
“There is plenty of good medical literature on the validity of these small patches that are impregnated with various chemicals. The patch gets worn and the needles (either metallic or made out of absorbable polymer) penetrate the skin delivering the chemical treatment. Their design takes advantage of the concept of transcutaneous delivery of drugs. Patches can be custom made to fit various areas of the face and deliver anti-aging or other chemicals while a patient sleeps. The efficiency of delivery is better through the tiny skin punctures than if you only put the chemical directly on the intact skin. In theory, aesthetic practitioners can make custom topical treatments and place them on the patches to deliver customized at home skin treatments for their patients.”
Is a Cryotherapy Facial Is the Best Way to Brighter, Tighter Skin?
Cryotherapy has gained popularity in recent years with spa treatments exposing clients to subzero temperatures to help relieve pain and improve their health. This wellness treatment has recently undergone another adaptation with the cryotherapy facial treatment. The Cryo Facial is a cryogenic treatment that is performed by what is considered a "cryo probe," which beams vaporized liquid nitrogen across the forehead, cheeks, nose and chin. Different from the cryotherapy chambers that can be used for pain relief, the facial targets helping the face look younger. Dr. Shah’s take: “This may be more suspect. There isn't a great deal of study-based evidence that cryotherapy facials actually do what they claim. Typically, cryotherapy uses extremely cold liquid nitrogen to freeze exposed skin cells to kill them, like a wart. The facials use the same liquid nitrogen as a spray, but the aesthetician doesn't stay in one area too long to avoid frostbite to the skin. Some level of cold injury occurs, probably to a very superficial level of the skin, so there may be some exfoliation. But there are safer ways to get exfoliation without risking frostbite or hyperpigmentation.”
ANTI-POLLUTION SKIN CARE
Your skin is exposed to environmental aggressors on a regular basis. Although unseen, these pollutants can wreak havoc on your skin by breaking down collagen and elastin, the fibers that give skin its bounce. To help reduce these unwanted side effects, anti-pollution skin care products are continuing to gain favorability among consumers. Just as SPF is now de rigor in skin care, this seems to be the case with anti-pollution ingredient. Dr. Shah’s take: “I think that this is a new name for old tech. In brief, our skin is exposed to environmental contaminants that create inflammatory conditions. These conditions lead to build up of free radicals in the skin. The ingredients in antipollution skin care are basically strong antioxidants that protect against the free radicals. But the skin is assaulted by more than chemicals. It experiences dehydration, UV exposure, temperature changes, etc. True antipollution skincare should guard against all this. Typical protective and reparative ingredients include vitamin E, vitamin C, retinoids, hyaluronic acid, zinc oxide, vitamin B3, and bisabolol.”
Read the latest issue of Athleisure Mag.
This month, we focused on foods and festive gathering as we begin to head into the holiday season. Our Nov cover is graced by Celebrity Chef and Owner of FlipSigi, The Original Filipino Taqueria, Jordan Andino. In addition to running his two fast casual restaurants on the UES as well as in its flagship, West Village location - Jordan is a man on the move! He has been named Zagat's 30 Hottest Chefs Under 30; was noted as one of People Magazine's Sexiest Chefs; he's hosting his second season of The Cooking Channel's Late Nite Eats; he has had numerous guest appearances on shows including: Chopped, Beat Bobby Flay, Rachel Ray, Worst Cooks in America and more. Jordan merges his world of chef, TV Personality and entrepreneur seamlessly.
We took some time out of his busy schedule (this week alone included a launch party for his pop up restaurant in Brooklyn and a dinner he is preparing in conjunction with James Beard) to talk about his career and of course to rock great menswear that is in line with his vibrant personality.
ATHLEISURE MAG: When did you know that you wanted to be a chef?
JORDAN ANDINO: I began cooking in kitchens since I was 9 years old with my father, as that was the best way for me to be able to hang out with him as he was always there since he was a professional chef. I remember one day when I was around 12 standing next to him and he was a man of few words, but he pointed out the other people in the kitchen that were in their 20’s and 30’s and he said, “Jordan, you are better then any of them!” I was taken aback but it really stuck with me when he said that. That's when I knew that this is what I wanted to do!
AM: Tell us about your culinary journey and what chefs/restaurants you were a part of as you made your way to launching your own restaurant.
JA: I was really fortunate to learn the business and techniques from my father. One of the chefs that my dad trained eventually went on to Jean Georges. Because of my connections there, I was able to work there and then go on to Spago with Wolfgang Puck at Spago in LA. I also went on to work with Thomas Keller at French Laundry in Napa.
AM: How would you define your style of cooking?
JA: I would say that my cooking style is Mediterranean with a French influence for sure.
AM: Tell us about FlipSigi. When it opened what was your vision behind this restaurant?
JA: I really wanted to introduce Filipino food to NYers via my grandmother’s recipes and give them tastes of the food that I love and keeping it familiar by including it in burgers, burritos and rice bowls. I wanted to bring my personality into the restaurants by being able to having fun energetic music, a vibrant mural and a high energy personality. I really wanted to kick off our first location in the West Village to show that this style of food would do well here and that's what I set out to do!
AM: Are there differences between Flip Sigi in the West Village and the one on the UES and is there a meaning behind the name?
JA: Nope the menus and the experience is the same at both locations. Well, it’s pretty simple, Flip is slang for Filipino and Sigi means ‘Go,’ so essentially it means Go Filipino.
AM: We know that you are opening up a new restaurant that will be a pop up. Tell us about this and how long will the pop up be?
JA: I’m pretty excited about our pop up that is at The Royal Palms Shuffle Board Club in Brooklyn. We have been open for about a week and we will run through the middle of Jan.
AM: What is the hope for this pop up?
JA: Well hopefully they like the pop up and we can continue to be there!
AM: How did Late Nite Eats come about and what is it about this show that drew you in to being a part of it as you are currently in your second season.
JA: I remember when I was talking with the executives at the network and we were throwing around ideas of doing a show. I knew I wanted to do a show where I could travel and introduce people to bars and their menus.
About two months later, I got a call and they were like, "do you want to host a show that focuses on bars/restaurants in the late night scene?"
I have been able to travel all over the US doing this show and being able to see whats out there and what's trending which is fantastic.
AM: Are you part of the cannabis cooking movement?
JA: I am really intrigued by it and interestingly enough, my business partners and I have been talking about it as I think that it is the next movement in terms of the culinary world.
AM: What is your style with that in terms of flavors and effects in savory and sweet specialties and will this be something that you will bring into your restaurants?
JA: Well I am still in the R&D phase and that's why I am excited about planning the menu and participating in this dinner tomorrow for James Beard. It's a great way for me to learn and try out! Since I'm still in R&D at this point, there are still a lot of legalities to figure out.
AM: We loved hanging out with you on the shoot, seeing you pop into the kitchen to make a few dishes and bringing out your inner model – you also have a great personality as evidenced by seeing you on shows like Keeping Up with the Kardashians, Beat Bobby Flay, judging on Chopped etc – how important is it to you to be able to share your brand on these shows?
JA: First and foremost, I am a chef and today, it’s important for me to be out there to be able to share who I am as well as to promote my restaurant. Being on a number of shows allows me to do that and being on Instagram and all those networks allows me to continue to amplify me to a wide audience. It’s definitely important in addition to everything else that I am doing.
AM: Tell us about your personal style as we know via your Instagram, you can definitely rock fun colors.
JA: What can I say, my personal style is vivacious, colorful and high energy and I love my clothing to reflect that vibe – I’m a pretty happy guy.
AM: With all the things that you have going on, we're struck by how humble you are.
JA: Well I'm appreciative of everything that I have. I love what I do and although I am driven and can be hard on myself, I am thankful for what I have been able to achieve.
I know what it is to work hard and to come from humble beginnings and to know what it takes in order to be successful!
AM: Where would we find you grabbing a bite/cocktail here in NYC, shopping and of course working out?
JA: I love to go out – when you think about having 21 meals in a week, I probably eat out for 20 of them! When I’m not in my restaurant and want to grab a drink, you’ll find me at dive bars - I love them! I love to exercise – I love running in Central Park when I can, I’m all about cardio and weights and work out about 5 times a week. I fucking love Equinox as it’s the best gym in the world! I also love to skate. A lot of times I skate from Flip Sigi’s UES location to my West Village location which is about 10 avenues over and about 100 streets down!
AM: With the New Year around the corner, what projects can you tell us about that will launch/be released next year that we should keep an eye out for or should we just keep an eye on your social to find out?
JA: I’m excited about a number of things coming up! In a few days I have a new merch line coming out under my brand Fork Knife which will include tumblers, hats, wallets etc that are in really fun vibrant colors and goes right along with my personality! I am working on a book and I am working on another show that will be coming out!
AM: What’s on heavy rotation on your playlist to cook, entertain, workout and about town?
JA: My music taste is fun and eclectic and is like what you would hear if you were in my restaurants! If you went through my playlist you'd see that I have: Drake, Miguel, Bill Withers - Ain't No Sunshine, Marvin Gaye - Ain't No Mountain High Enough, J. Lo - Ain't It Funny!
| CREDITS - COVER, PG 22 - 25 | AVIATOR NATION Velvet Sweatshirt | MAVI JEANS Denim |
| PG 16, THIS PG + BACK COVER | PARAJUMPERS Outerwear | AVIATOR NATION Velvet Sweatshirt | MAVI JEANS Denim |
| PG 18 - 20 | ANUAR LAYON Simpsons Leather Jacket | HANRO Muscle Tank |
| PG 30 - 31 | ANZ Cardigan | MAVI JEANS Denim |
Today, almost everything is being infused with CBD from bath bombs to vape oils, body lotions, bud and drinks for health benefits. CBD is a cannabinoid compound sourced from the cannabis plants, which raises the question of why a compound from a controversial plant is all over a sudden gaining popularity.
Although research is still being carried out on the effectiveness of CBD, its popularity has been due to its effectiveness in relieving pain and anxiety. In addition to people suffering from chronic conditions, other people using various CBD products like CBD gummies include those suffering from epilepsy, endometriosis, fibromyalgia and drug cravings among others.
Why Choose CBD Gummies
CBD gummies are right for you if you would like to take your CBD in edible form. Top CBD gummies are not your normal gummies. They are 100 percent natural and do not contain any trace of the psychoactive THC compound. They also come in various flavors and texture that is similar to the gummy bears to make them enjoyable. Furthermore, the fact that CBD gummies do not contain THC compound makes them safe and effective for patients cautious of the mind-altering effects of THC.Health effects of CBD gummies
When you take gummies, the CBD interacts with your brain and immune system receptors to alleviate pain and reduce inflammation. Studies have shown that CBD helps to alleviate pain without triggering the side effects of other alternative powerful pain medications.
Reduce Anxiety and Depression
People suffering from anxiety and depression are commonly treated with pharmaceutical medications that usually trigger unwanted effects like agitation, sexual dysfunction, headache, insomnia, and drowsiness. Other medications are addictive and may result in drug abuse. To avoid suffering from the side effects of pharmaceutical effects, people are opting for CBD gummies to treat anxiety and depression naturally. To test the effectiveness of CBD in lessening and fighting anxiety, a group of 24 people with a social anxiety disorder were grouped into two with one group receiving a placebo while the other received CBD before a public speaking test. The group that took CBD experienced significantly reduced cognitive impairment, anxiety, and discomfort. Today, CBD is being safely used to treat anxiety and insomnia in children suffering from a post-traumatic stress disorder.
Alleviate Cancer Treatment Symptoms
Studies have shown that taking CBD gummies can help alleviate the side effects of cancer treatment. It has been proven that CBD helps in reducing the chemotherapy-related side effects like nausea and vomiting among other symptoms. Furthermore, although studies are ongoing, animal test tube studies have shown that CBD may have anticancer properties by inhibiting the spread of aggressive breast cancer cells in mice.
Studies have shown that CBD has the ability to act on the endocannabinoid system as well as other brain signaling systems that offer benefits to those suffering from neurological disorders. In fact, the use of CBD among people suffering from multiple sclerosis has been proven as a safe and effective solution to reduce muscle spasticity, especially among individuals experiencing muscle spasticity that is resistant to medications. CBD is also proven to offer tangible benefits to people suffering from epilepsy, such as reduction of seizure activity.
Although CBD treatments are still in their early stages, their potential role in treating various health issues without triggering dangerous side effects has been proven. Other less known benefits when taking CBD gummies can provide include antipsychotic effects, anti-tumor effects, and diabetes prevention.
Read more from the latest issue of Athleisure Mag.