AM: I did the same thing with my shoes as there was so much to learn by being able to talk with the artisans that have been doing this for years. I was able to share my vision, how I wanted the leathers arranged and then to watch them put it together, offer directions and adjustments to make a beautiful collection that I sold on HSN. So being in Santo Domingo and to have that experience really opened my eyes to craftsmanship. They knew that product and it was a pleasure to work with them. They knew that leather better than anybody, they knew about the last and so many components of the shoe.
CF: Yes! I have to say that it is very different than going to a factory in China where they are throwing things in a machine and spitting it out. There was a period where there was a copy cat of mine and they were making it in China and you could tell that it wasn’t the same.
AM: You knew the difference! Just the weight alone. It always surprises me that the pricing of your collection is so reasonable and then when you think about the hand made element as well, it’s amazing that your prices aren’t higher.
CF: People know once you start wearing it and playing with it. Our pieces in addition to being hand made are also hand polished. In this industry, when people say handmade – what does that mean because there could be elements that are and others on a machine. I do such a volume that I am fortunate that I am able to keep the prices at where they’re at. That definitely helps and we have a nice kind of flow to our factory – I don’t call it a factory I call it an atelier. We have about 13 people who work with us and every piece has its own hand antiquing. I don’t like that usually in jewelry when you antique it, they throw it in a black pot and they tumble it. I don’t like that. I like to brush it on by hand and I tell them where I want it to be more intense and where I want it to be less intense.
AM: Oh wow that explains something else I have always wondered. It’s yet another little detail that I am learning about you and the brand! I always noticed that it wasn’t the same all over in terms of my rings as I have more in this category than other portions of your line. So I will see certain parts of the ring will look one way or another when I am turning my hand or picking something up. I just thought that my skin was making it do that!
CF: There is a designer that wore my cuff to death in the shower, swimming in the ocean and I ran into her in NY and I said Nicole, would you like for me to replate that for you? It was black! And she was like, it’s my natural patina piece – my personal patina! I was like ok!
AM: Oh wow!
Who would you say is the VSA customer if you had to put a person in a category or categories?
CF: I know! There is the woman that I think she is that is this punk rock cool chick. But it’s so difficult because we have people from Miley Cyrus to Maria Shriver to Marilyn Manson. It is the most bizarre brand. A marketing company will come to me and say who is your customer and I really know that we are all over the board. We are being included in the upcoming season of Euphoria –
AM: Oh yeah, that’s huge! It’s their 3rd season!
CF: Yeah and they’re using my pieces all over! Yeah! So I have that kind of client and I have no idea as I have never seen that show.
AM: I did try to watch it but I feel like the show the cast when it first started they were like 16 but they’re definitely show the cast going through it. They’re drinking, doing drugs, navigating relationships. For me, watching younger kids do that isn’t for me versus seeing the same thing done with adults. But it is an acclaimed show and I know people really love it! I mean Zendaya (Challengers, Dune franchise, Spider-Man franchise), Colman Domingo (The Four Seasons, Fear the Walking Dead, Sing Sing) – so now I feel like I need to get on that train.
CF: I know! I have to watch it.
AM: So now that VSA is in it, I have to support it.
CF: You’re not going to see Zendaya in it but it’s another main character –
AM: Could be Sydney Sweeney (White Lotus, The Housemaid, Eden) as I know she is in it.
CF: I don’t know, but the main character is going to be wearing a signature rosary as that is her thing. You’ll see a belt buckle and you will see everything. I don’t want to say too much but I am excited.
I have also had a number of programs contact me as there is this whole witchy aesthetic that has been going on lately. When VSA started, Passion of the Christ came out, The Da Vinci Code so there was a lot of the religious thing, then we moved into Disney because there was Once Upon a Time –
AM: Yes! Loved that show and the pieces for that were huge as that was such a major collab with Disney!
CF: I fit in with those things personally. Then things got a little boring and now there is this whole witch thing going on. So there’s a movie called Forbidden Fruit that they chose my pieces for and then there is this new series that they are filming in Canada right now and I sent them 150 pieces. They went crazy for everything!
AM: I would love to see them in White Lotus, I don’t believe they are in production just yet. When they were filming in Thailand for S3, I was reached out to by someone working with them and they were looking for designers to partner with. I don’t know if it was for the show or for promotional items that would flow coming off of that and I told them then that they should talk with you and that I would be happy to connect the 2.
CF: Love it! I will tell you that my team is so professional and you have worked with them so many times. We say that we will have it on X date – we do, we have the return label, everything is packaged clean, we do what we say we will do. I don’t know how many people in the industry do that.
AM: Not a lot! Many times I have the request with a buffer and you’ll have some people still missing that window – so crazy!
CF: They’re kind of taken back at how easy it is to work with us!
AM: Oh yes, you guys package it nicely and everything is just ready to go. I find that in this business even though some people don’t do things to standard, when you are not a massive brand or with a massive firm or whatever the case may be, you have to be more on point and easy to work with so that you can continue to navigate and I always appreciate when people take care and pride in what they do! It’s about the details and the follow through!
CF: I also have this immense archive!
AM: I was just going to ask you about that!
CF: It’s massive – it’s crazy! So this program called The Body that is coming out, they shared the storyline and I told them that I would pick all of the pieces so they could give me direction. I gave them my mood board with all of the pieces. The pieces I showed them were not on the website. I can just pull from the archive and it’s so fun and most people don’t know that I do head pieces – I have thousands! I’m not going to put them on my website. People don’t necessarily want to spend a $1,000 on a headpiece that they will wear once.
AM: But it is there should they want it!
CF: It’s been so much fun and I can’t believe that I have had this life.
AM: Your photoshoots are productions in themselves and I get it as we do a number of them here at Athleisure Mag. What is that like as they are immersive and they have such a storyline and you had one that always comes to mind which was a Last Supper motif.
CF: I know! That one was so controversial. I would have surprise photoshoots with my team and that one was a team photoshoot.
AM: Oh wow!
CF: They didn’t know it was going to happen we were just eating like we normally do. I do them at my house, so I have the MUA sneaking in, the costume guy, the hair guy – everyone is setting up. So I let everyone know this is it – the Last Supper photoshoot. I have Mariana there with her long black hair naked, covering her breasts with the black tears and huge belt buckle. We have 12 women dressed super elegantly with the hairdos and I wanted a crystal turkey – the food had to be crystalized! We have so much fun with these shoots and they are all at the office or at my house!
AM: I always enjoy seeing your campaigns, photoshoots, and videos. There have been times that I have used them in terms of creating my moodboards for a shoot or concept. It’s art and it has everything in there.
CF: I go outside of it. When I do Marie Antoinette, she’s going to have the white makeup on and we’re going to go all out. Forget about the hybrid! I’m the real deal!
AM: What do you feel are the 3 key pieces that someone should have if they are just starting our their VSA collection?
CF: Ok, well for certain my Magdalena which is a multi-beaded piece that is super versatile and the first necklace that I designed! It’s still in the line and still my #1 piece. Lady Gaga wears it, Madonna wears it, everyone! That was the necklace that Britney Spears put me on the map. Then when she was going through that period of time where it was about Save Britney Spears was all over the Internet. She decided that she was going to pose naked on the Internet with only my necklace – she is like Maria Magdalena reincarnated. Lady Gaga wore it for her half time show and people choose to wear my pieces during key moments. Miley Cyrus wore that necklace for forever. It means something to them.
I would definitely say a VSA ring. I would also say a belt buckle. These are great statements. A lot of people think that with a belt buckle you have to have a skinny waist – no you don’t. You can wear your belt buckle high on the waist if you want our buckles are big it’s somehow an illusion!
AM: I tell people it’s a look that should be incorporated.
CF: Those 3 items the Magdalena the beaded necklace, the buckle, and the ring. My rings are statement pieces as you know – don’t be afraid of them!
AM: I say that too. You get used to wearing them and I don’t leave the house without them! I would feel weird leaving the house without them. The few times I do, they are probably in my bag waiting to be put back on. I workout in them and they sit in the little ring tray when I am getting my nails done.
CF: It’s like protection.