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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
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  • Athleisure Studio
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CURLING + CATCHING WAVES WITH SARAH POTEMPA

January 10, 2019

When it comes to getting glamorous hair many of the world's celebs turn to Sarah Potempa, a bicoastal hairstylist whose clientele includes: Lea Michele, Emily Blunt, Ana de Armas, Busy Philipps and Millie Bobby Brown. Editorially, her work has graced shoots for Vogue, Paper, Marie Claire, Teen Vogue, Vanity Fair, Esquire, and W. In addition, she has been the hair partner for a number of Fashion Week shows as well as Victoria's Secret shows. She is the Creator and CEO of the best-selling Beachwaver Co. curling iron and styling tools.

We took some time to chat with this hair visionary to find out about how she came up with this successful line, upcoming launches and her participation as a partner in the World Surf League as the title sponsor of the first ever Beachwaver Maui Pro.

ATHLEISURE MAG: Tell us about the a-ha moment that took place for you to create The Beachwaver Co.

SARAH POTEMPA: My “aha” moment came when I was on the phone with a beauty editor describing how to get gorgeous, red carpet worthy waves at home. I explained to the editor, as I had done many times on tv segments, how-to videos, and beauty articles, how you had to hold the curling iron upside down and wrap the hair backwards. She said it was too confusing to write "upside down and backwards" and sounded difficult to do on your own hair. So when we hung up, I sat down and drew out the idea to have an iron that could be held upright, allowing you to curl both sides of your hair seamlessly with the push of a button. I saw a need for a curling iron that all women could use on themselves; one that would give incredible results without a hairdresser.

The Beachwaver is a rotating curling iron that you hold upright. It rotates in both directions and you control it with the touch of a button! All you have to do is clamp the hair, tap the arrow away from the face, hold the barrel for 3-4 seconds and release straight down for a perfect wave. It also has 350 custom parts and 3 computer boards, which control features like the digital temperature setting, dual rotation, and heat up and rotation speed allowing for more customized use.

AM: With the holidays coming up, what are items from your line that we should make sure we’re gifting to others or snagging for ourselves?

SP: We recently launched our Beachwaver S Series in a Dual Voltage model; this is a perfect holiday gift as it has the same user-friendly functions but is compatible internationally so it can travel with you anywhere! Its ceramic, rotating barrel provides easy, quality waves in minutes! The new launches from our new Beachwaver Co. Collection are must-haves as well – Great Barrier Heat Protectant Hairspray to create a protective barrier while heatstyling and Second Chance Dry Shampoo to revive your hair and restore fullness. The holidays are a busy time so all these products combined will make sure your hair can withstand 2nd or even 3rd day hair, and make touch-ups super easy and quick.

AM: Tell us about your sponsorship of the World Surf’s League Maui Women’s Pro Championship – how did it come about, what will you be doing in this partnership and how synergistic is this with your brand?

SP: The Beachwaver Co. is thrilled to be partnered with the WSL as title sponsor of the first-ever Beachwaver Maui Pro. This partnership extends beyond a shared love of beautiful beaches and perfect waves. We are proud to partner with such strong athletes and role models and I am so excited to work with these incredible women, with equally incredible stories, who are inspirations to people around the world, and who inspire us, too. Our brand shares so many of the same philosophies as the WSL, between innovation, women’s empowerment, inspiration, and especially the fact that they just announced equal pay for all athletes – so amazing! We are the brand known for creating gorgeous beachy waves so it just made sense to partner up with the WSL and these phenomenal athletes and bring our fans and audience along to Maui as we chase the perfect wave together!

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AM: With the holidays coming up, we all love doing something fun with our hair. What would you suggest as an easy quick do and let us know the tools of the trade that we need to get to do it.

SP: I love this Double Half-Up with Braids and Beachwaves using the Beachwaver and these super cute accessories we just launched. This is a really fun and festive look to try for the holidays!

Step 1. Prep the hair using The Beachwaver Co. Great Barrier Heat Protectant Hairspray. Section off the top half of your hair and divide into two equal parts. Pull each section into a high ponytail and secure with an elastic.

Step 2. Using The Beachwaver Co. Half Up, create two topknots by pulling each ponytail through the Half Up and slide it towards the ends. Roll the Half-Up down towards the base and bend each side under. Create two 3-strand braids under each topknot and secure the ends with an elastic. Take two of The Beachwaver Co. Velvet Bows and clip directly underneath each topknot.

Step 3. Curl using The Beachwaver S1.25, rotating the hair away from the face and finish with The Great Barrier Heat Protectant Hairspray for additional lightweight hold.

AM: Are there new products that you are releasing next year that we should keep an eye out for?

SP: Yes! Creating innovation in product development is a huge passion for us as a brand. With the success of the patented Beachwaver® Tools, our fans were constantly asking for products to pair with their Beachwaver or Coast Pro styling iron! As a women owned company, we wanted to create a vegan, cruelty-free line that was free of negative energy and we have spent over 2 years creating innovative formulas with strengthening benefits, as well as styling. The Beachwaver Co. Collection products are free of parabens, formaldehyde, sulfates, mineral oil, benzophenone, and phthalates, and that’s something my sisters and I are so proud of. We worked closely together on this for years and felt that we had a responsibility to future generations to create products that are not only good for humans, but also for the environment. Great Barrier Heat Protectant Hairspray and Second Chance Dry Shampoo are available now on Beachwaver.com and more will be launching in early 2019 so keep your eyes peeled on Instagram @sarahpotempa and @thebeachwaver!

AM: How are you spending the holiday this year?

SP: With my family!

AM: How do you take time for yourself to ensure that you have appropriate downtime?

SP: One of my favorite ways to unwind in my downtime is with Green tea, a piece of dark chocolate, listening to the Avett Brothers on our record player and sitting by the fire! I also have two kids and a huge 125 lb. Alaskan Malamute puppy!! On our days off, we love to go to the dog park, cook brunch, and go on a bike ride through the forest preserve by our house! To really unwind and relax, I go to hot yoga with my sister and get a good iced coffee cold brew after!

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ATHLEISURE MAG: We had the chance to talk to Australian 6X world surfing champion Stephanie Gilmore briefly about her win. Since her entry into women's professional surfing in 2007, she has dominated the scene by winning her first world title as a rookie, then 3 consecutive world titles (no other surfer in men's or women's) can claim this accolade! In addition to her 6 ASP World Titles, she has 24 Elite World Tour victories as well!

What does it mean to take this title at the Beachwaver Maui Pro and what is the state of women's surfing now?

STEPHANIE GILMORE: This season has been incredible and to win my 7th WSL Title in Honolua Bay at the Beachwaver Maui Pro was so special. Women's surfing has never been in a better place - the level on the tour just keeps going up and up, the recent prize money equality announcement was groundbreaking and the amazing support of brands like Beachwaver is so important. I can't wait for 2019!

PHOTOS COURTESY | BEACHWAVER + WSL

Read more from the Dec Issue of Athleisure Mag and see Curling + Catching Waves with Sarah Potempa.

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In Beauty, Dec 2018, Lifestyle, Magazine, Fitness, Sports, Athletes Tags Surf, Sarah Potempa, The Beachwaver, Victoria's Secrets, World Surf League, WSL, Beachwaver Maui Pro, Victoria's Secret, athlete, sports, fitness, hot tools, Stephanie Gilore, World Surfing Champion, Australian, Women, World Titles, Elite World Tour, Women's Surfing, Honolulu Bay, WSL Title
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ATHLEISURE LIST | P.VOLVE

December 7, 2018

Steve Pasterino, Celebrity Fitness Trainer who is known for his work with Victoria's Secret models, is the founder of P.volve, a method that focuses on elongating the body. Steven's philosophy is steeped in the belief that fast and sweaty workouts were not resulting in making the naturally proportioned, lean bodies that women want. His method focuses on ensuring that women are able to obtain their desired tone and definition without straining, damaging or bulking muscles.

P.volve's fundamentals are about building strength through purposeful exercise. With a studio in NYC as well as the ability to take courses On Demand and two classes (Thigh Thursday
- activating glutes, hips and thighs by firming and trimming the thigh and butts by integrating the proprietary P.ball into the workout and P.Sculpt - a total body sculpting class. In addition
to reserving classes within a group, you can also have one-on-one personal classes).

The P.volve method is a low-impact, resistance based workout that is based in physical therapy. Classes integrate slow, controlled movements to emphasize muscles that are lengthened and strengthened. This is done in a way that protects the joints, increases range of motion and eliminates inflammation. In the studio, an array of equipment is used in addition to your own bodyweight. Those who take courses via streaming can do so without equipment. Although there are no showers available at the hardwood natural light studio,
there is storage for personal items (cubbies and coat racks), face/body wipes deodorant spray, hair dryers, dry shampoos and hairspray.


P.VOLVE

112 Bowery Fl #3

NY, NY 10013

www.pvolve.com

IG @pvolve

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Read more from the Nov Issue of Athleisure Mag and see Athleisure List | P.volve in mag.

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AM NOV NATURALLY DREAMY AT VICTORIA'S SECRET WITH CHARLOTTE TILBURY-1.jpg

NATURALLY DREAMY AT VICTORIA'S SECRET WITH CHARLOTTE TILBURY

December 2, 2018

Each year, the Victoria's Secret Fashion Show stage comes alive with 60 models including Elsa Hosk, Martha Hunt, Lais Ribeiro, Adrianna Lima and more. Next month, these Angels, in NYC, will rock their wings by the lingerie brand and their glow will be courtesy of Celebrity Makeup Artist, Charlotte Tilbury and her covet worthy line as the official makeup partner for this year. We had a moment to find out more about the collection as well as how to get the glow as we get into the holiday season.

We caught up with Charlotte to find out about her approach to creating the makeup vision for this show with an angelic filter for the face to enhance what nature has given to you naturally. The show was infused with fresh glowing looks for the complexion, the ultimate dreamy eyes and of course, a supermodel glow.


ATHLEISURE MAG: What was the inspiration behind this year's show?

CHARLOTTE TILBURY:
Darlings, I am beyond thrilled to share with you the official NATURAL, FRESH, GLAMOUROUS look I created for the Victoria’s Secret Show 2018! This look is all about enhancing the most beautiful, dreamy angel version of YOU. I designed the look to act like a glowing, angelic filter for the face and body, and to enhance what nature naturally blessed you with… so they can light up the runway and casts a spell on the world!

One of my inspirations for the look was inspired by the healthy, happy, naturally flawless beauty look of Gisele – she embodies that signature fresh, glowing ANGEL gorgeousness! I also wanted the makeup to channel that Victoria’s Secret feeling! Victoria’s Secret is all about pure fun, joy and abandon! It is a world of confidence, glamour, sexiness, power and magic that we all sail off to for the night! Whether you are watching it at home, or front row - everyone gets lost in the hypnotising allure of the angels! And this year we have such an inspiring group of women who light up the runway and people’s lives - 60 amazing women each with their own unique story, from over 20 different countries! It is so incredible to see so many sexy, brilliant women sharing the power of makeup with the world!

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AM: How would you define the Natural, Fresh, Dreamy Goddess look for the Victoria's Secret Fashion Show this year?

CT:
It’s an angelic filter to enhance what nature naturally gave you and make you feel like a beautiful, celestial angel… A look that lights up the runway and casts a magic makeup spell on the world! The skin is all about enhanced goddess skin, it’s natural and flawless at its best!

AM: Walk us through how we can achieve the Natural, Fresh, Dreamy Goddess look that will be in the show?

CT:
I prepped the Angel’s skin with my Magic Skincare Trio for a healthy, lit-from-within glowing angel complexion:

1. First, I used my secret to supermodel skin, Instant Magic Dry Sheet Facial Mask, for a glowing radiant looking complexion. The genius ingredients including vitamin B3, crocus bulb extract, peptides, oils and butters penetrate deep in to the skin providing nourishing nutrients where skin needs it most.

2. I applied my award-winning Charlotte’s Magic Cream. An instant turnaround cream for the complexion that floods the skin with moisture and provides the most beautiful, glowing base for makeup. It is made up of oils and actives that feed the skin, Hyaluronic acid and peptides that give a plump-effect to the compleion, vitamin C and E that brighten and soothe the skin, and Frangipani and Aloe Vera. It's my secret to the ultimate runway glow! The cream is applied to model's skin using famous Angel Wing Motion Magic Skin Massage to wake up the complexion.

3. Next, I gently tapped my Magic Eye Rescue to revitalise the eye area. The time released retinol molecules in the formula resurface the skin around the eye to help your eyes appear younger and more radiant, hour-by-hour

The secret to flawless, poreless Angel skin:


4. I applied the ultimate glow primer, Wonderglow to the model’s skin. The primer is full of Hyaluronic Acid and has a genius fluorescent core that redirects light to more flattering angles of the face.

5. I buffed on my Light Wonder Foundation for a natural skin but better effect. I used a shade which was slightly warmer than their natural skin tone to give them a healthy glow.

6
. For any areas which needed a little extra coverage, I applied my best-selling Magic Away Concealer to conceal any redness or blemishes, brighten darkness, smooth fine lines and hide the appearance of pores

7. Next, I applied my Hollywood Flawless Filter. With the versatility of a primer, the mega-watt glow of a highlighter, and the perfecting properties of your favourite digital filter it soft-focuses and instantly illuminates the Angel’s complexions.

A naturally killer contour and ethereal glow…

8. I wanted every Angel to have a natural contour and ethereal glow under the lights of the runway. I used my Filmstar Bronze & Glow palette to sculpt the appearance of the face and carve out killer cheekbones, add warmth to the complexion with the most natural bronze tones and give a celestial candlelight glow to the skin.

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9. The glow was then amplified by using Charlotte’s ‘Diva Light’ Beauty Light Wand. The rose-gold highlighter gives a soft-focussed glow to the cheekbones that plays with the light beautifully.

10. To finish the complexion, I dusted my Airbrush Flawless Finish powder onto the T-area, soft focusing and blurring away any lines and imperfections and creating a soft micro-fine cashmere veil to the complexion.

The ultimate natural supermodel brow


11. To reveal the shape of the brows, I brushed them up using her magical Brow Lift tool and then used the soft pencil to fill in any gaps using upward strokes. I used Victoria’s Secret Brow or Never Clear Eyebrow Gel to fix the perfect supermodel brows.

The Supermodel exagger-eyes eye filter


12. To start, I curled the eyelashes for definition using my Life-Changing Lashes curler.

13. For the ultimate Supermodel eye, I brought back my sell-out sensation Exagger-Eyes Luxury Palette. Part of my Beauty Filters collection, the palette makes the eyes appear bigger and brighter just like an Instagram filter. Using a blender brush, I washed the enhance shade forwards and backwards across the eyelid like a windscreen wiper. The smoke shade was used along the lash line to add definition.

14. To enhance the Angel eye look, I used a second best-selling favourite Eyes to Mesmerise in Rose Gold. Using a smudger brush, I applied the metallic rose gold shade underneath the lower lash line to make the eyes naturally pop.

15. To elongate the eyes and create a seductive, sexy lifted shape I lined the eyes with an Angel Wing using my chocolatey powder pencil eyeliner in The Sofia.

16. For extra richness and depth, I applied my Colour Chameleon pencil in Amber Haze along the lash line.

17. To complete the Supermodel eye filter look, I used Victoria’s Secret Major Lash to give a dreamy Angel flutter in seconds!

Natural, pillowy, supermodel lips


18. For the supermodel lips that everyone wants, I started by re-shaping the lips with her iconic Lip Cheat lip liner in Pillow Talk. The best-selling lip liner loved by celebrities, supermodels, beauty editors and influencers all over the world mimics the natural shade of your lips and gives you the most pillowy pout.

19. I then applied Victoria’s Secret Velvet Matte Cream in Showstopper. A luscious Pillow-y pink matte that makes the lips look instantly fuller and wider.

20. I applied Collagen lip bath for a natural dewy veil of gloss on top of the Velvet Matte Cream.

Blush-bronze like an Angel


21. To create the look of a dewy, fresh, natural health to the complexion, I applied a combination of blush and bronze Beachsticks in Las Salinas and Ibiza. The soft, dreamy makeup sticks blend with the complexion for a natural looking sun-kissed blush effect.

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The secret to a healthy glow from head to toe

22. As the finishing touch to this year’s look, I applied my glossy Supermodel Body. This product created glossy-skinned perfection in minutes. Applied down the centre of the limbs using the cooling roll applicator, it makes the skin look and feel firmer, toned and supple, so every model could stride down the famous runway with the confidence of an Angel.

AM: When creating the makeup look with this aesthetic in mind, how will it appear on the 60 models in the show?

CT:
The natural, fresh glamorous look will be tailored to suit each individual Angel’s beauty, and to enhance their magnificent custom-designed outfits and those famous VS wings.

About Charlotte Tilbury

One of the fashion industry’s most in-demand beauty professionals, Charlotte Tilbury has completely revolutionised the face of the global beauty industry.

The makeup artist turned entrepreneur has created cover looks for top fashion magazines, started trends on the runways of New York, Milan, Paris and London, led beauty campaigns for the biggest luxury fashion houses, collaborated with the industry’s most well-regarded photographers and has a client list packed full of the World’s most beautiful celebrities including Amal Clooney, Kim Kardashian-West, Emily Ratajkowski, Gigi Hadid, Kendall Jenner, Cindy Crawford, Kaia Gerber, Penelope Cruz, Salma Hayek, Kate Moss, Cara Delevingne, Poppy Delevingne, Miranda Kerr, Kylie Minogue, Jennifer Aniston, Julianne Moore, Carina Lau, Nicole Kidman, Eva Green and Blake Lively to name just a few.

Charlotte spent several years acting as creative director for many large beauty houses before launching her own makeup revolution in September 2013. Charlotte Tilbury Beauty, an award-winning, revolutionary makeup, skincare and scent brand is now available in stores throughout the UK, USA, Canada, Kuwait, Qatar, UAE, Germany, The Netherlands and sold online to more than 65 countries.

Charlotte Tilbury Beauty has won over 160 global awards to date, including Walpole Emerging Luxury British Brand 2014, CEW Best British Brand of the Year 2015, and the CEW Best New Brand of the Year 2015, CEW Best British Brand of the Year 2018. Personally, Charlotte Tilbury has won Fashion Creator at the British Fashion Awards 2005, Rodial Award for Best Make-up Artist 2012, won a CEW Achiever award in 2014, was named InStyle’s Makeup Artist of the Year 2015, was a Veuve Clicquot Businesswoman of the Year 2016 nominee and won NatWest every woman Award 2017.

ATHLEISURE MAG EXCLUSIVE:

Charlotte Tilbury shares Beauty Backstage of Victoria's Secret Fashion Show 2018 - watch the show Dec 2nd at 10pm EST.

MODELS | PG 94 Stella Maxwell + Charlotte Tilbury | PG 96 Josephine Skriver | PG 98 Leomi Anderson + Duckie Thot | PG 101 Adriana Lima - r |

PHOTO CREDITS COURTESY | Victoria's Secret Fashion Show 2018


@ctilburymakeup #CharlotteTilbury
@VictoriasSecret #VSFashionShow



Read more from the Nov Issue of Athleisure Mag and see Naturally Dreamy at Victoria’s Secret with Charlotte Tilbury in mag.

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In Beauty, Fashion, Nov 2018, Editor Picks Tags Victoria's Secret, Victoria's Secret Fashion Week Show, Charlotte Tilbury, Celebrity Makeup Artist
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ATHLEISURE LIST | AEROSPACE HIGH PERFORMANCE CENTER NYC

May 9, 2018

We had the opportunity to take a class led by Aerospace High Performance Center's co-founder, Michael Olajide (former middleweight boxing champion) who has trained a number of
celebrities including Victoria's Secret models, Shay Mitchell, Hugh Jackman, Jake Gyllenhaal, Sean “Diddy” Combs and more. The NYC location is a two story 6000 sq ft fitness center that is "machine free" and allows you to be the force in optimizing your workout.

With facilities in NYC's Chelsea neighborhood and in West Hollywood, those who attend these classes are introduced to a mix of boxing and aerobics that Michael, who also choreographs
a number of big budget boxing movies creates.

By taking the best workout techniques from professional sport, this studio provides an array of courses that include: OPEN SPACE for a personalized cardiovascular and muscle sculpting
programs for sparring in a sleek boxing ring, IMPACT TRAINING CENTER which incorporates full-circuit boxing equipment and AERO STUDIOS which is for group classes.

Additional classes include Aero3, Aerojump/AeroSculpt (we took this class which is a high impact class that includes jump ropes and resistance bands), Intro Aerobox, AeroImpact,
Intro to Aerojump + FORTE, Aerobarre, Aerobox, MO Impact Class and of course you always have the option to have one on one training to ensure you are getting the attention needed
for a workout plan that works best for your goals.

After class, guests can enjoy amenities that include access to showers, mats and lockers. We suggest that you come to class with handwraps as well.


AEROSPACE HIGH PERFORMANCE CENTER NYC

NY
121 W 27th St
NY, NY 10001

WEST HOLLYWOOD
1234 N. La Brea Ave
West Hollywood, CA 90038
www.aerospacenyc.com

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Read more from the April Issue and see Athleisure List | Aerospace High Performance Center NYC in mag

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In Athleisure List, Apr 2018, Fitness, Lifestyle, Magazine, Wellness Tags Athleisure List, fitness, wellness, Aerospace High Performance Center, NYC, West Hollywood, Aerobox, AeroImpact, Aerojump, FORTE, Aerobarre, MO Impact Class, OPEN SPACE, AERO STUDIOS, Impact Training Center, boxing, studio, Michael Olajide, Victoria's Secret, Shay Mitchell, Hugh Jackman, Jake Gyllenhaal, Sean Combs, Diddy, machine free
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COACHELLA STYLE | WEEKEND 1

April 17, 2017

The first weekend of Coachella is already in the books. The weekend included amazing music acts, branded parties and of course, tons of style. This week, we recap some of our fave Victoria's Secret Angels (Jasmine Tookes, Alessandra Ambrosio etc), Pretty Little Liars (Shay Mitchell) cast and more that made our heads turn as we deployed for amazing tunes in Indigo, California.

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In #TribeGoals, Beauty, Celebrity, Fashion, floral, Footwear, Lifestyle, Music, Pop Culture, Style, Travel, Wellness, Womens, Festival Tags Coachella, music, festival, music festival, Pretty Little Liars, Victoria's Secret, Victoria's Secret Angels, Indigo, California, Alessandra Ambrosio, Jasmine Tookes, Shay Mitchell
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