There is nothing like ending your meal with the perfect treat or even giving your self something special while you’re out and about! Milk Bar is the perfect treat that in addition to being innovative in the way that flavors come together, it’s also the nostalgia of it all! Whether you’re popping into one of their bakeries (5 locations in NYC, Chicago, LA, Las Vegas, and DC), or shopping online – there is something about enjoying their cookies, cakes, milks etc that is utterly satisfying. Chef Christina Tosi (Netflix’s Bake Squad and With Love, Meghan and FX’s The Bear) is the creator of Milk Bar which is spin-off from David Chang’s Momofuku restaurant group.
We had the pleasure of sitting down talking with this founder, entrepreneur, baker, and TV personality/host to talk about how she came into the industry, her iconic Milk Bar, and her recent collaboration with Premier Protein which is available through the end of August where you can enjoy treats made within this collaboration - Blueberry Pancake Super Cookie! It’s made with Premier Protein Vanilla 100% Whey Powder and you are obtaining 10g of Protein in this chewy cookie along with tangy blueberries and decadent maple notes which is satisfying.
ATHLEISURE MAG: What was the first baked good that you fell in love with?
CHEF CHRISTINA TOSI: Well technically it wasn’t a baked good- it was my grandma’s oatmeal cookie DOUGH! She didn’t realize I was sneaking punches of it as a kid every time she looked away. I love the act of mixing and baking and giving away cookies, but I REALLY loved that dough.
AM: When did you realize that you wanted to be a chef and to work in pastry?
CHEF CT: When it was time to enter the workforce, the thought of taking a desk job terrified me. When I asked myself what I wanted to do for a living every day for the rest of my life- I only had one answer: “make cookies.”
AM: How did you come to the Momofuku world initially?
CHEF CT: I met Dave through a chef friend when Dave needed help writing a HACCP plan for the health department. We got along royally and it was clear he needed some help building his restaurant empire, so I started working with him in a non-party chef capacity to start. But bakers gonna bake and eventually I found myself working ops by day and moonlighting as Momo’s first and only pastry chef.
AM: What led to the creation of Milk Bar?
CHEF CT: I wanted to bridge my fine dining, formally trained pastry chef background with my home baker upbringing.
AM: You have done a number of collaborations and your latest one is taking place this month with Premier Protein! Can you tell us more about why you partnered with them and tell us more about this partnership?
CHEF CT: I love the fact that Milk Bar and Premier Protein both see the world in the same way - we both love to show up and make people’s lives more positive, more fulfilling, more full of brightness and life. And we believe that flavor is at the heart of that (no sacrificing when it comes to living life to its fullest or most nutritious!). I also LOVED the challenge of creating baked goods that not only satisfied the sweet tooth in us but also kept us feeling satisfied and powerful through the day. I’ve become a protein hound myself off the clock and was really inspired to work with my incredible team to create baked goods that look as good as they taste and deliver on every promise - taste at the tippy top!
AM: What is your creative process when it comes to adding items to this menu?
CHEF CT: We like to define a flavor story first - is it a time, a food memory, a dish, a season that we’re trying to deconstruct and reconstruct into a cookie, cake, pie, ice cream, latte, etc., then we got at it with all our might trading notes, building spreadsheets of formulas and revisions as we tinker and taste, tinker and taste. When we think something is ready for prime time, we hold a larger tasting with the team to get as much feedback as possible across different pallets. It’s really fun work, but sometimes really harrowing. It took us 2 whole years to get our Birthday Cake just right before we put it on the menu. If we’re not obsessed with it, we can’t expect you to be and so we keep working.
AM: Why do you think Milk Bar resonates with so many people?
CHEF CT: We exist to democratize dessert - to make people happy with dessert and we spend a lot of time thinking, seating, creating and tinkering to find the bullseye of food that makes people feel seen and known and loved, but also new and full of potential and excited about what’s to come in life. I know, that’s a lot for answering soft serve or a fudgy centered cookie or layer cake to hold, but I think we do a pretty good job of it and the proof is in the proverbial pudding.
AM: We loved seeing Bake Club during the pandemic in our IG feeds and you recently released a cookbook of the same name last Fall. Why did you want to write this cookbook and what are you excited for readers and bakers to know about it?
CHEF CT: I love demystifying baking - love letting folks in behind the curtain, give them the best recipes, great tips that unlock their creativity and potential, and above all else create a community of fun. So from homemade sprinkles to soft pretzels, chocolate mirror cake and creme brûlée to the best ever chocolate chip cookies ice cream cones and pb s’mores bars, I got you. All you have to do is show up to a world full of must-have kitchen moves. I’ll be your guide!
AM: We always enjoy seeing your projects whether they are your collabs, limited edition launches, seeing you host/judging or appearing on S3 of The Bear – are there any upcoming projects that you want to share with us that we can keep an eye out for?
CHEF CT: We have some really fun Bake Clubs we’ll drop in the coming weeks, and there’s some fun places we’ll show up in your lives when you least expect it this fall and winter - but mum’s the word beyond that :)
PHOTOGRAPHY CREDITS | Milk Bar
Read the AUG ISSUE #116 of Athleisure Mag and see BAKE CLUB RULES (NO RULES!) | Christina Tosi in mag.
