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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
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GOLDEN GOOSE DELUXE BRAND LAUNCHES LIMITED EDITION COLLECTION

October 14, 2017

10 years ago, Golden Goose Deluxe Brand launched it's first sneaker and of course, they marked this anniversary with a Limited-Edition Collection. The first pair included extremely well worn sneakers that ranges between $300 and $400 and were inspired by the travels and vintage finds of Francesca and Alessandro Gallo. The skater identified brand is one that has truly made it a coveted label with an insider following.

The Tenth Anniversary Superstar is a collection of 1,000 limited edition kicks that are inspired by "skater culture". This collection includes sneakers, an anorak that's an eye popping gold, t-shirts, sweatshirts, bombers etc that are the ultimate in streetwear cred. Available exclusively at their flagship and online, they have partnered with High Snobiety for the global launch.

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In Campaigns, Fashion, Fitness, Footwear, Lifestyle, Sports, Menswear Tags Golden Goose Deluxe Brand, Limited Edition, skater culture, Tenth Anniversary Superstar, kicks, sneakers, flagship, Alessandro Gallo, Francesca Gallo
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PIERRE HARDY | THE MAN OF DESIGN

July 16, 2017

Pierre Hardy is known as a phenomenal designer who sees dance in his interpretations of design whether he creates shoes and accessories for Hermès, a number of his notable collaborations and of course his namesake collection, Pierre Hardy. His love of dance, design and teaching is felt immediately upon any conversation with him. 

His career includes being an illustrator for Vanity Fair Italy and Vogue Hommes International, designer of women's shoes for Christian Dior, becoming the Creative Director for Women's and Men's shoe collection, as well as the Creative Director for the Fine Jewelry division of Hermès (he still maintains these roles with the brand), collaborating for over a decade with Nicolas Ghesquière for the women and men's collections at BALENCIAGA - and this is just the quick highlights. 

In addition to his coveted roles in the above, in 1999 he launched his own shoe line for men and women and at that time he also collaborated with a number of brands, including 3 shoe capsule collections with GAP and he partnered with NARS for a capsule collection of nail polishes and blushes.

We talked with Pierre to find out his thoughts on designing the smartwatch band for Apple Watch, what his process is like when he is designing, what it was like to launch his own namesake, his relationship with various design houses and the importance of sneakers.

ATHLEISURE MAG: You have designed with Hermès for a number of years and have created iconic prints as well as pieces for the house. What was it like to have the opportunity to create the watch, band?

PIERRE HARDY: It's a very narrow field because I just did the bracelets and leather bands. My mission was to think about what you can do with the band for the smartwatch. What was interesting for me as a designer was to link technically the watch with a high-end leather good - to make them work together. In the beginning, I was a little trepid wondering if this was a good idea - but I was wrong. In the end, it worked so well - for both of the brands I believe! The combination and perfection of how it came together and in working with the team in Paris and to have that time together was interesting.

AM: Will there be other wearable designs in your future?

PH: I believe it was just that one, but I would not say no if they asked me!

AM: Throughout your career, you have collaborated with many designers, what was it like working with them?

PH: First as a point of clarification, I would say that my position with Hermès is not a collaboration, it's more like my second house. We've known each other for such a long time now. When we came together, it was immediate and there wasn't a hierarchy. I was and am happy to be a part of the success of that house. The same can be said in working with Balenciaga. It fit and I liked, as a designer, the experimentation of what we created and it was very different as a designer.  

AM: It seems that when you design with these coveted houses that you are in a state of translation. 

PH: Absolutely, I always look to transform things into different shapes - something visible, tangible and sensible. Something you can enjoy. I'm always looking to understand as a means to design into the pieces that you enjoy. I'm always searching for something new and better. I love the pleasure and satisfaction that comes from the work.
 

AM: How did creating your own line come about?

PH: At that time, I had designed with Hermes for about 10 years and wanted to create pieces that there wasn't a place for them in my work there. I came  to the realization that I would have to create them in another space. I decided to launch 15 models in my living room and I called the press and said, "I've made some shoes, would you like to see them?" I was lucky because it worked for me!

AM: What were you looking to achieve with this line? 

PH: I was naive when I first came out with my line. Looking back at the initial offering, it was a bit rough. When you start something on your own it's so different. The American press was very enthusiastic - it was not the same in France. Neiman Marcus came and bought the first collection - miracle. I told myself that if I sold 1000 pairs of shoes I would be happy - I sold 3000! But when I first started my own line, the idea was there, but the quality wasn't there yet - we were just starting out. I started the line because I wanted newness. People look to the past to recreate but I want to do so in a new way!

AM: You're known for designing heels, bags, and jewelry, but you also design sneakers! Sneakers are on trend - do you think it will continue to evolve?

PH: Yes I design sneakers especially for men! The lines between sneakers and shoes is a blurred one now. It's one of the shoes that women have to wear now - it's our lifestyle and the way we go about our lives! You don't have to think about it and you wear it to be more comfortable and it's a key fashion item nowadays. The main thing to note about them is it's youth. It's the best shoe to wear to look younger! You win 10 years - I'm not kidding! Youth his very important and the feeling of young age is dynamic and filled with energy. I love wearing sneakers! It comes from your memory of college, efficiency, sport, dynamic speed. All of this together - makes you better!

AM: What's your favorite color?

PH: Black - I think everything is beautiful and better in black. The only color I like is red. Black is more of an efficient and theatrical color. It's physical and optical. Anything on a black background looks better and more obvious. Even my home is all black.

Read more from the June Issue and read Pierre Hardy, The Man of Design in Mag.

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In #TribeGoals, Beauty, Celebrity, Fashion, Footwear, Jun 2017, Lifestyle, Magazine, Menswear, Pop Culture, Style, Womens Tags Hermes, Pierre Hardy, Designer, Black, design, accessories, bag, jewelry, Apple Watch, band, sneakers, GAP, NARS, Balenciaga, Nicolas Ghesquiere, Creative Director, Fine jewelry, brand, Vanity Fair Italy, Vogue Hommes International, namesake, Christian Dior
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PHOTO COURTESY OF NIKE

PHOTO COURTESY OF NIKE

DAVID CHANG | NIKE SB DUNK HIGH "MOMOFUKU"

June 25, 2017

If you've gone to any of celeb chef/restaurateur David Chang's group of eateries - you know there's always a line and something unexpected for diners! Whether it's savory dishes or their famous Compost Cookie (who hasn't made a Milk Bar run). This same sentiment that can be enjoyed at Momofuku locations has found its way into the release of the Nike SB Dunk High Momofuku shoes. This shoe is not only a limited release, but shoppers have to enter the world of Augmented Reality in order to snag these coveted sneakers. By going to the SNKRS app, you can unlock the shoes and be able to see whether there are quantities that you can get at the same time.

Visiting the app and pointing the camera on your phone to the image of the menu from the Fuku East Village or one of the Nike posters that are pasted outside of Momofuku locations in the US, a 3D model of the sneaker pops up allowing purchases of these shoes while supplies are available. The collaboration with David Chang is a homage to the world of Momofuku and launched at his restaurants on June 22nd.

This is not the first time that Nike has tried new ways to sell shoes through the SNKRS app via geo-fencing as this was done for Don C X Air Jordan 2 "Arctic Orange" and with specific time windows for Kevin Durant's "Still KD" colorway.

PHOTO COURTESY OF NIKE

PHOTO COURTESY OF NIKE

If There Are Still Pairs Available - Here's How To Get Them
Make sure you have the most recent version of the SNKRS app for iOS.

Go into the Behind The Design post about the Nike SB Dunk High Pro "Momofuku" in the SNKRS feed.

Once inside the post, scroll down until you find the .gif of the hidden Dunk rotating above the background image.

Tap this .gif to open the camera via SNKRS.

Once the camera is open, find David Chang’s Fuku East Village menu online (hint, that’s it below). Or any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the U.S. 

Hover over the menu or poster with the camera and then tap to unlock it. The shoe will instantly pop up on your screen.

If there are still pairs available, the invitation to purchase the Nike SB Dunk High Pro "Momofuku" will appear in your SNKRS Feed and Inbox.

PHOTO COURTESY OF NIKE

PHOTO COURTESY OF NIKE

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GRAPHIC HISTORY

June 6, 2017

All eyes are on the recent collaboration of 1800 Tequila X PUMA X Sam Rodriguez Sneaker that continues the heritage of the PUMA Clyde sneaker by the iconic sports brand. We chatted with artist, Sam Rodriguez about being approached for this project and how he blended his graffiti style along with Mayan and Aztec aesthetic to put his twist on this shoe.

ATHLEISURE MAG: Tell us about your background as we know you're a self-taught graphic artist.

SAMUEL RODRIGUEZ: My name is Samuel Rodriguez and I am an artist based out of San José, California. My work has shown in public spaces, museums, companies, galleries, the internet, and editorial media. For a number of years, I was self-taught through graffiti, until I later decided to expand my studies through the pursuit of a Bachelor in Fine Arts at California
College of the Arts. I have since blended what I absorbed in both experiences to create my style and figure out the next steps in my career

AM: How have Mayan and Aztec art influences been important to the designs that were incorporated into your sneaker?

SR: The Mayan and Aztec language are indigenous to Mexico so I thought it would be a good starting place. However, I also did not want to simply repeat what they did as it would have been out of context to this time period and project. Using this influence as a starting point, I thought about how they were communicating messages back then and asked myself how that could look through my perspective today. That’s why you see modern typography, graffiti,
and hip-hop style headwear weaving throughout the illustration. What I like about this project is that it pairs together indigenous, home-grown ingredients with contemporary ones.

AM: Were you a fan of the Clyde sneaker prior to you working with PUMA?

SR: Yes, very much so, this sneaker was everything to me during my formative years. I got my first pair at age 12, the same year when I started writing graffiti. A lot of people that I looked up to would sport these. I would see Lowriders, Breakdancers, Cholos, and other Graffiti guys wearing them. Although these sneakers first became popular because of NY hip-hop, here at home we mixed them with our local flavors. For example, I would sport them with creased
jeans, Ben Davis zip ups, Derby Jacket and a flipped up Cap. There were all sorts of West Coast variations, I remember some people wearing them with Cascade shirts, hairnets and all kinds of
local styles. It’s a shoe that reminds me of good times when I was introduced to the streets, but more importantly when I began my lifelong passion in art.

AM: How did the 1800 Tequila X PUMA X Sam Rodriguez collab/partnership come about?

SR: I was initially approached by Hypebeast. I was surprised and excited when they shared the details of the project. Designing a Puma Clyde was definitely an item on the bucket list.

AM: Sneakers are definitely important in our wardrobe, but what statement besides style do you feel that your work creates in terms of creating social/historical/cultural conversations?

SR: Style is something that a person grows into. It is your personal voice, but then you ask yourself, so what? From this comes the content of the work. I use my style and life experience
to speak on social/historical/cultural conversations. Art is more interesting when it is relevant
and responds to the current time period. Furthermore, it serves as a mark in history.

Read more from the May Issue and Graphic History in mag.

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WELLNESS - SNEAKERS & CANDLES UNITE

April 13, 2017

We couldn't believe it until it was in a number of our feeds but Air Jordans being turned into mini candles and soaps were everywhere! From red, white, black, metallics and more! Currently available at Paris' Colette, these little odes to sneaker culture can be picked up for around $21! What The Shape, the creators of this wellness meets athletic inspiration has an Instagram page which has even more images available. 

Now we're just waiting for our next candle lit yoga with these babies in the room!

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HOLIDAY GIFT GUIDE 2016

December 30, 2016

HOLIDAY GIFT GUIDE: FOR THE COMMUTE | ARAMLEE Hana Convertible Bag  | MONDAINE Helvetica No 1 Bleu Marine Light (26mm) | TECH21 Evo Check | SPORTO Dena Cold Weather Duck Boots  | WAFF Medium Notebook with Blank & Letter Cubes |

HOLIDAY GIFT GUIDE: CHASING THE SUN | MICHAEL KORS Allie Mixed Media Sneaker Sierra | TANZEE The Original Fake Tan Sheet Protector | EVEN EARPHONES Earbuds |

HOLIDAY GIFT GUIDE: FOR YOUR STOCKING | THE BODY SHOP Olive Body Scrub | BEEKMAN 1802  100% All Natural Goat Milk Lip Balms | BLISS Zest Wishes | EOS Lip Balm Sphere | PATCHOLOGY Travel Size FlashPatch Eye Gels | COMPARTES x J CREW Chocolates |

HOLIDAY GIFT GUIDE: #ATHSPO | L*SPACE BY MONICA WISE Sierra Top + Runaway Swim Capri Pant | ADIDAS Stan Smith | HAVAIANAS Mini Bags Black | PRESSED JUICERY Spiced Almond | TRIGGER POINT THERAPY Grid Foam Roller | DECLÉOR Hand Cream |

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ATHLEISURE THROUGH THE WEEK

December 26, 2016

Athleisure is such an easy look that can carry you throughout the week as it's all about comfort. It's all about having great leggings, boyfriend style pants, overcoats, hoodies, sneakers, tees and more. With many of us on vacation or out of the office, here are some great pieces that you can rock during the year to add a little extra zip to your look as you head to your studio of choice, errands and brunch with friends!

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Pictures courtesy of Reebok

Pictures courtesy of Reebok

REEBOK QUESTION MID X MELODY EHSANI - ALLEN IVERSON 20TH ANNIVERSARY

December 23, 2016

Celebrity designer and serial collaborator, Melody Ehsani released a ladies exclusive colorway of Reebok's Question Mid X Meloday Ehsani. These shoes are in honor of the 20th anniversary of Allen Iverson and reflect his personality, style as well as his signature cornrows.

View fullsize melody_ehsani_reebok_allen_iverson_question_sneaker_shoe_1.jpg
View fullsize melody_ehsani_reebok_allen_iverson_question_sneaker_shoe_5.jpg
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View fullsize melody_ehsani_reebok_allen_iverson_question_sneaker_shoe_10.jpg

The campaign was shot and included Hall of Famer Iverson's wife, Tawanna as well as his three daughters. The three don matching tan sweatsuits to bring his style and distinct look to life.  

PHOTOGRAPHY COURTESY | Reebok

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In #Athspo, #AthTribe, Athletes, Celebrity, Fashion, Fitness, Lifestyle, Pop Culture, Style, Womens Tags Allen Iverson, Melody Ehsani, Reebok, Question Mid, Fashion, shoes, sneakers, kicks, trainers, Tawanna, Hall of Famer, designer, shoe designer
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| Yoga Straps NAMATTSTAYZ | High Top Sneakers CONVERSE | Win (Women in Need) Reversible Tote VERA BRADLEY | Dara Clutch ALEXANDRA CLANCY | Born Original Fragrance ADIDAS |

 

 

 

MOTHER'S DAY GIFTS

May 2, 2016

| Flagship Collection DAY DESIGNER | Cherry Blossom Handmade Leather Books JENNIBICK | Saddle Bag with Storypatch + Monogram COACH | Dawn DELMAN | Sapphire MOVADO |

 

 

 

 

 

Read more from the April Issue

In #Athspo, Apr 2016, Fashion, Magazine, Womens, Gift Guide, AM Tags Mother's Day, Gifts, accessories, watch, handbag, shoes, journal, calendar, quilted bags, fragrance, Adidas, Coach, Alexandra Clancy, Namattstayz, yoga, Delman shoes, Converse, sneakers, Movado, Day Designer
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PHOTOGRAPHY COURTESY | Vans, Converse, Concepts.com, Sneakers Stuffs.com, Shoe Gallery, Nike

His & Her Kicks

March 5, 2016
In Fitness, Feb 2016, Lifestyle, Magazine, Pop Culture, AM Tags His and Her Kicks, Saucony, Nike, Converse, Vans, sneakers, trainers
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