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ATHLEISURE MAG™ | Athleisure Culture
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EVEN HOTEL Neighborhood.jpg

ATHLEISURE LIST | EVEN HOTELS

February 28, 2020

Whether your traveling for work or for fun, there are a number of reasons why you gravitate towards one hotel or another when you're staying in your city of choice. EVEN Hotels are a part of the IHG properties and focuses primarily on three pillars - balancing work, workouts and resting while on the road.

This focus is ideal for those that are business traveleres, on vacation or are opting for this style of hotel as a stacationer. For those focused on optimizing their workflow, communal areas are set up with standing desks and open areas that are ideal for working alone or in groups. In each room, there are a variety of plugs and outlets so that you can stay connected, there are LED lights outfitted throughout the room for optical ease.

Whether you travel frequently or every now and then, many people find that they pack their workout clothes, but are not always motivated to do it. Each room is equipped with gear that includes inflatable balls, yoga mats, yoga blocks, bands and more. These can be enjoyed comfortably in your room as well as being able to purchase them after your stay.

Via EVEN Hotel's app, in partnership with Meagan Roup (creator of The Sculpt Society) guests can access her 15-minute workouts. With a focus on using your own body as a counterweight as well as equipment that is found in your room, you stay on track.

When it comes to the third pillar, rest - this includes relaxing, eating and self-care. Each room is outfitted with comfortable beds to assist in quality sleep, a number of lighting options which allows you to have the room as bright or as ambient as possible. There are also succulents which allow you to connect with nature and to have elements of zen within your space. You can opt to order in or go downtairs to find wellness options to stay fueled as well as to have splurge oriented fare via Cork & Kale. You can also stay hydrated with fruit infused water stations that are available at the hotel.

In terms of bathroom amenities, Beekman 1802 beauty products are available with scents that focus on reinvigorating, restoring, recharging and renewing depending on what you are interested in within a range of shower gels, shampoo and conditioner.

EVEN HOTELS

Visit EVEN Hotels' website to see what properties are near/at cities that you are traveling to.

www.evenhotels.com

IG @evenhotels

EVEN HOTEL Room.jpg

Read the Jan Issue of Athleisure Mag and see ATHLEISURE LIST | Even Hotels in mag.

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PHOTO COURTESY OF NIKE

PHOTO COURTESY OF NIKE

DAVID CHANG | NIKE SB DUNK HIGH "MOMOFUKU"

June 25, 2017

If you've gone to any of celeb chef/restaurateur David Chang's group of eateries - you know there's always a line and something unexpected for diners! Whether it's savory dishes or their famous Compost Cookie (who hasn't made a Milk Bar run). This same sentiment that can be enjoyed at Momofuku locations has found its way into the release of the Nike SB Dunk High Momofuku shoes. This shoe is not only a limited release, but shoppers have to enter the world of Augmented Reality in order to snag these coveted sneakers. By going to the SNKRS app, you can unlock the shoes and be able to see whether there are quantities that you can get at the same time.

Visiting the app and pointing the camera on your phone to the image of the menu from the Fuku East Village or one of the Nike posters that are pasted outside of Momofuku locations in the US, a 3D model of the sneaker pops up allowing purchases of these shoes while supplies are available. The collaboration with David Chang is a homage to the world of Momofuku and launched at his restaurants on June 22nd.

This is not the first time that Nike has tried new ways to sell shoes through the SNKRS app via geo-fencing as this was done for Don C X Air Jordan 2 "Arctic Orange" and with specific time windows for Kevin Durant's "Still KD" colorway.

PHOTO COURTESY OF NIKE

PHOTO COURTESY OF NIKE

If There Are Still Pairs Available - Here's How To Get Them
Make sure you have the most recent version of the SNKRS app for iOS.

Go into the Behind The Design post about the Nike SB Dunk High Pro "Momofuku" in the SNKRS feed.

Once inside the post, scroll down until you find the .gif of the hidden Dunk rotating above the background image.

Tap this .gif to open the camera via SNKRS.

Once the camera is open, find David Chang’s Fuku East Village menu online (hint, that’s it below). Or any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the U.S. 

Hover over the menu or poster with the camera and then tap to unlock it. The shoe will instantly pop up on your screen.

If there are still pairs available, the invitation to purchase the Nike SB Dunk High Pro "Momofuku" will appear in your SNKRS Feed and Inbox.

PHOTO COURTESY OF NIKE

PHOTO COURTESY OF NIKE

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TRAVEL CHALLENGE | HIS X HER

May 7, 2017

One of the tipping points between couples involves their travel compatibility! It's when you find out whether you can be outside of your normal surroundings and how you handle it. In addition, it's an eye opener on how you handle navigating in new cities, how stress levels affect you and of course how much one packs! We talked with the team at DUFL to find out how they are a solution to your travel needs as well as tips that you should keep in mind when it comes to your next destination!

ATHLEISURE MAG: What is your background and how did it lead you to create DUFL? 

ANDREA GRAZIANI: I’ve spent the majority of my career in internet technology and software. Because of this, we spent a lot of time on the road traveling for business. On one particular trip, I’d packed for 14 days in London in a carry-on bag because my business partners all traveled with carry-on bags and there was no time to wait at baggage claim. We were heading back to Arizona on a Friday and had to spend the weekend unpacking, doing laundry, dropping off same-day dry cleaning and then packing everything in that carry-on again in order to be in New York on Monday. Our CEO and Founder, Bill Rinehart looked at us and said ‘there has to be a better way.’ And the notion for DUFL was born.
 
AM: What is DUFL and how does it make traveling easier?

AG: DUFL is a travel service that inventories, photographs, cleans and stores your business wardrobe in a DUFL virtual closet. When you are ready to travel, just open the DUFL app, enter their destination, arrival date and tap on the photos of the items in your DUFL closet that you’d like to pack and a professionally packed suitcase will meet you at your hotel. When you’re all done, request a pick up in the DUFL app, attach the provided shipping label to your suitcase and drop it at the hotel front desk.

We’ll ship it back to the DUFL warehouse where we’ll clean, inventory and store your items until you are ready to travel again.
 
DUFL eliminates the need to pack, do laundry, unpack and drag a bag through the airport or to client meetings or events. Packing takes about 60 seconds in the app and eliminates stress and gives our users approximately 3-5 hours of personal time previously spent on those meaningless tasks.

AM: Why is the notion of traveling as a couple such a big deal whether you're embarking on your first trip or the umpteenth one?

AG: I think there’s a different dynamic with couples, and a lot of communication around events, clothing requirements, who’s bringing the hair dryer to who’s bringing the shampoo. I tend to over pack when I’m traveling with my husband because we both have different ideas of things we’d like to do when we are on a trip.
 
AM: What packing tips can you share with us that are worth noting when traveling with your significant other?

AG: Try to have a bit of a plan - if not with pre-planned itineraries, then at least coordinate who will bring what so you don’t double up on toiletries, etc. For shorter trips, it’s sometimes possible to consolidate the packing into one large suitcase for the both of you. If you don’t want to check a bag, take advantage of the allowable two bags per person on the plane and consolidate your electronics and snacks into one bag to allow more room for clothes and shoes!

AM: When traveling to warmer climates, one would think that the packing is easier but what should we consider when bringing items with us?

AG: I personally hate to check a bag so knowing that I need to take items like sunscreen and bug spray creates a problem for me. Either take a few travel size bottles of each or purchase those items when I arrive at my destination. I’d also recommend taking light layers, a few swim suits if there’s a beach and ziploc bags for your wet and sandy items returning with you. I’d also recommend bringing anti-frizz hair products, moisturizers, and perhaps some oil blotting wipes to keep your skin regulated.
 
AM: What should we do upon returning from a trip to make it easier?

AG: I’d like to say unpack right away but that would make me a hypocrite as I may hold the world record for taking the longest amount of time to unpack :). Prior to using DUFL, I would try to do my laundry before returning home to make re-entry a bit easier.
 
AM: Tell us more about Battle of the Sexes: Vacation Travelling (i.e. women traditionally over pack and men tend to oversimplify. Do you see a difference in gender when it comes to packing?)

AG: I must say, I have been surprised to see that there are plenty of men who ‘over pack’ just like the stereotypical woman does! While women do tend to store more items in their closets, we think that because DUFL allows folks to take as much as they want with them (no sacrificing items to fit in a carry-on bag or stay under weight limit at the airport), our customers tend to take as much as they want. They bring business clothes, 70% of our users take workout clothes with them on their trips and sometimes things like pillows, blankets and robes make the trip as well.

AM: What are 5 essentials that everyone should have when traveling?

AG: Your own shampoo and conditioner, a good book, headphones, workout clothes, comfortable/sensible shoes, and bug repellent- especially to tropical areas
 
AM: What are 5 items that we should not bring when traveling?

AG: Too much jewelry. Stick with a few classic pieces so they don’t get lost/stolen during your travels and take up too much space, too many clothes- make sure to pack items that you can wear again, impractical shoes, expensive items and kids :)

Read more from the April issue and Travel Challenge His X Her in mag

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ATHLEISURE LIST | INSCAPE FLATIRON

January 11, 2017

INSCAPE is a new meditation studio that taps into your senses during your session at its Flatiron location as well as on the app that you can download.
The former founder and CEO of Intermix, Khajak Keledjian, had his company acquired by Gap for $130 million dollars. 

Although he's quite active as he has invested in compaines that include Proenza Schouler, Flywheel, We Work, Aloha and more - meditation has been his way of finding happiness from within and his aim is to extend his love of various yoga and meditation practices that he has given his fashion friends over the years to the masses.

ATHLEISURE MAG: Why did you choose NYC as your first studio space?
 

KHAJAK KELEDIJAN: The first INSCAPE studio is in NYC because I live here, and I know first-hand the noise and over-stimulation that comes from an urban center like Manhattan. Also, this city is a true melting pot. Where else can you have so many different variables – lifestyle, age, occupation, income, background, schedule – in one place? If we can reimagine meditation here, and create a cohesive community and bring together like-minded individuals in an anonymous city like New York, we can do it anywhere.

AM: Who designed the space? How did the collaboration come about?
  
KK: 
Winka Dubbeldam designed the space. We first met when I was at Intermix about 10 years ago. A year and a half ago, I called her to ask if she knew any designers who would be interested in this project. I thought it was too small for her, but she was actually inspired by the idea. Turns out we have parallel interests in yoga and meditation – Winka’s been meditating since her early 20’s. She naturally recognized the interplay between aesthetics and meditation. We designed the space together, thoughtfully. Working with someone who authentically understands not only the design you’re imagining, but its essence, is invaluable.

AM: What is the meaning behind the name INSCAPE?

KK: I want people to focus inwardly which is why I called it Inscape. I  wanted to create a space that was safe, grounded, calming and a place that members could come to anytime. 

AM: Describe the studio. What’s unique about the studio? Why did you focus so much on the physical environment?
 
KK:
Our intentionally designed 5,000 square-foot studio is a quiet space away from the distractions of everyday life, offering fully immersive group experiences for meditation and relaxation. The studio is an experience, not just a destination, and incorporates elements that address all sensory touch points - sight, sound, smell, temperature, light and taste.

Sound, light and temperature need to be precisely balanced (they can make you feel safe and enveloped like you’re in a womb) without distracting from the concept and feel of the space. 

AM: What is the layout? What are the separate areas like?
 
KK:
The Studio – we’ve created a transitional space to just “be.” You can read, meditate, sit reflectively. On one hand, the area has no Wi-Fi, encouraging a tech timeout. On the other hand, we’ve created an interactive art installation that might inspire some selfies to capture that feeling of awareness and clarity when you finish a session … so you can remember it when you look back at the image.

The Dome – The room is circular to symbolize wholeness, lifecycles, togetherness, equality. The dome has a woven ceiling like ancient temples in India, a dreamcatcher, a mandala – like all of INSCAPE, meditators can interpret how they see it.
 
The Alcove – This area is inspired by the philosophies of Burning Man – self-expression and inclusion. It will transform seasonally to represent how we are also constantly changing.

AM: Who are your teachers?
 
KK:
We’re reimagining meditation: we’re merging traditions with modern thinking & technology to create a new experience that's focused on the meditator.

Our work with teachers was completed prior to the sessions in our content development process. Our content was highly researched and tested in order to create our optimized experience. The sessions are audio-guided, rather than a teacher, so that everyone is an active participate in their own personal experience. We’ve created a neutral space where our facilitators empower the meditator to build their skills. By delivering our content via audio guidance, we bring a level of consistency otherwise impossible, since so many classes can vary based on which instructor is leading. Additionally, this innovative approach allows us to further marry our app and studio experiences.

PHOTOGRAPHY COURTESY | Inscape Flatiron


INSCAPE FLATIRON

45 W 21st St NY, NY 10010

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