If you've gone to any of celeb chef/restaurateur David Chang's group of eateries - you know there's always a line and something unexpected for diners! Whether it's savory dishes or their famous Compost Cookie (who hasn't made a Milk Bar run). This same sentiment that can be enjoyed at Momofuku locations has found its way into the release of the Nike SB Dunk High Momofuku shoes. This shoe is not only a limited release, but shoppers have to enter the world of Augmented Reality in order to snag these coveted sneakers. By going to the SNKRS app, you can unlock the shoes and be able to see whether there are quantities that you can get at the same time.
Visiting the app and pointing the camera on your phone to the image of the menu from the Fuku East Village or one of the Nike posters that are pasted outside of Momofuku locations in the US, a 3D model of the sneaker pops up allowing purchases of these shoes while supplies are available. The collaboration with David Chang is a homage to the world of Momofuku and launched at his restaurants on June 22nd.
This is not the first time that Nike has tried new ways to sell shoes through the SNKRS app via geo-fencing as this was done for Don C X Air Jordan 2 "Arctic Orange" and with specific time windows for Kevin Durant's "Still KD" colorway.
If There Are Still Pairs Available - Here's How To Get Them
Make sure you have the most recent version of the SNKRS app for iOS.
Go into the Behind The Design post about the Nike SB Dunk High Pro "Momofuku" in the SNKRS feed.
Once inside the post, scroll down until you find the .gif of the hidden Dunk rotating above the background image.
Tap this .gif to open the camera via SNKRS.
Once the camera is open, find David Chang’s Fuku East Village menu online (hint, that’s it below). Or any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the U.S.
Hover over the menu or poster with the camera and then tap to unlock it. The shoe will instantly pop up on your screen.
If there are still pairs available, the invitation to purchase the Nike SB Dunk High Pro "Momofuku" will appear in your SNKRS Feed and Inbox.