HAPPINESS IS GOLD

We made our way to Olympic Week a few days ahead of the Opening Ceremony taking

place for the Winter Games in Milano Cortina courtesy of Hershey’s for their Fireside Chat at SOHO House’s LES destination, Ludlow House. We had the opportunity to sit down to hear from Paralympic Team USA Snowboarder Amy Purdy (1S, 2B), and Olympians Team USA Gymnastics Aly Raisman (3G, 2S, 1B), and Team USA Figure Skating Jason Brown (1B). The 2 of them participated in a panel moderated by Hershey’s at the Hershey Company Senior Brand Manager, Katrina Vatter to talk about their Happiness Campaign featuring US Olympians. We heard about their athleticism, their passion for their sports and how they enjoy the happy moments that take place on and off the podium.

KATRINA VATTER: We are so pleased to be with all of you during Olympic Week and to have you here! I’m so honored to be doing my dream job and having a dream moment right now being here! Coming into this role, this brand has been around for over a 100 years but I felt that we have had this opportunity and this moment to bring what we do into the relevancy of today! Hershey’s has always stood for happiness. But for us, now more than ever, as we look around the world you see where we want to get happiness – this is where we got to to get to this campaign!

We knew that this campaign is a moment where folks are really striving hard for an incredible accomplishment and you know, happiness is really the goal here. This is an important moment to celebrate the achievements, but also to look at all of the hard work along the way. You can see the film that we created with our Olympic and Paralympic athletes and then we’ll have a nice chat with our athletes to talk about what happiness means to them and what it is sparking for them as well as we launch this campaign.

It’s my distinct honor to welcome our esteemed Olympians and Paralympian. Give it up for Jason Brown, Amy Purdy, and last but certainly not least, Aly Raisman. Thank you for being here again and thank you for participating in what I am deeming is a heart to heart on a Tues that looks at happiness and the meaning of life. The ability to have the balance\ to strive for something that you are really passionate about but then finding those moments along the way that make everything worth it.

To start us off, I’m a mom with 3 kids and I’m curious to hear how you guys got started on this journey? When you entered into your sport, what were those initial moments of pure happiness? My daughter’s dabbling and skating a little bit of gymnastics, and she just seemed like pure joy out there, and I know at some point that shifts into the competitive intensity, but I’d love to hear from you. Jason, what were those initial moments on the ice like for you?

JASON BROWN: So I fell in love with skating, cuz I have an older sister, and she took skating lessons, and it led to the annual ice show at the local rink. I saw her in that ice show and I saw all these kids skating to music in costumes, expressing themselves together, having so much fun. And it just was, like, I want to be part of that world, and I want to be able to express myself and I want to speak to music and I want to work hard to perform like that, and it just was like that pure happiness and joy that I just instantly gravitated towards.

KV: I love that!

AMY PURDY: I grew up in Vegas, which is not exactly where you expect a professional snowboarder to come from, but my family skied. I was horrible at skiing, but my friends snowboarded, and the first time I got on my snowboard, I just felt freedom like, I’ve never felt before. My sister was a cheerleader, so I was trying to be a cheerleader, and I didn’t make it. But then I found myself, I found myself. I found my friends. I found my passion it made me feel alive. I’d snowboard every day after school, which we had a lot of snow outside of Vegas at that time. I literally found myself and I knew that it was something that I would want to do for the rest of my life, didn’t know I would go on to compete, had no idea I would lose my legs at 19, and then go on to compete in the Paralympics so, but I just knew that I wanted snowboarding to be a part of my life in some way for the rest of my life, and it took me places that I never could imagine.

ALY RAISMAN: I started gymnastics when I was 2, and I just fell in love with it. I started with Mommy & Me classes, and I just can remember that I would daydream all day about going to gymnastics practice. And then, when I was 8, I watched the ‘96 women’s Olympic gymnastics team, and it was on a VHS tape, and I just watched it over and over again. I loved it and I think part of the magic of being a kid is that for me, it felt like there was no dream that was too big, and so I watched them. And at 8 years old, it didn’t occur to me about how hard it would be to get there, and that it was so difficult to make it. Now there’s only five gymnasts on that team, so it’s just there’s so little room for error. But at that age, I just sat in front of that couch and watched it over and over again, and I loved it. And I knew I, that was my passion. And I wanted to be out there. When I look at little kids doing gymnastics now to see the joy they have it just brings me back, and it makes me so happy. You know, my hope is that every kid has something that they love and makes them so excited. Whether or not that is sports, but I think about if every person in the world has something they were passionate about and they loved, I really think the world would be a much better and happier and more healing place.

KV: I love that. I love what all you guys said, that thread of, I can be free - I can finally be myself in this moment, kind of lose yourself. I think that’s so powerful. As you shift ahead, then to your Olympic/Paralympic journey, what were some of those things those comforting elements along the way that either took you back to the beginning or would help ground you as the competitive intensity would get started?

AP: I think one of the things that always kept me grounded was visualization. So, I’m a huge visualizer, I’m sure all athletes, are. You really need to be because you need to be able to see yourself win, you need to be able to see yourself perform in the way that you want to perform. And even when I lost my legs, I was laying in the hospital bed, visualizing myself snowboarding again, and I thought so vividly, and it makes me emotional to think about. I didn’t know how I’d do it, but I knew that I would. And then I did, and so I just kind of took that visualization into everything that I did standing in the staircase at the Paralympic Games, like visualizing every single move that I wanted to make, or even the night before, when I would get nervous and I think about, I’m going to make a mistake and I’m going to mess this up. You’re feeling the pressure, the world’s watching, and I’d just go back to visualizing. I would take some deep breaths, remember why I was there in the first place, knowing the impact that it makes to actually just be there and get the opportunity to be there. I would also just visualize as a means to ground myself for what I want to do and how I want it to feel and then kind of just letting it happen. So for me, that was very much a pretty nice grounding practice.

KV: Thanks so much for sharing and it’s super inspiring to hear that even in these very difficult moments, kind of like envisioning how you want it to be, how you want it to feel. Jason, how about you?

JB: I mean, there is as you mentioned, so much visualization that goes on. And even when Ali was talking about just that, seeing the kids at the gym for me, you know, as we get older and as the goals get bigger, we can get this tunnel vision and this focus and just be on the ice with it’s better just aspiring to better themselves. There’s just this unbridled joy around them. For me, when you’re skating to music, it’s like they’re skating to whatever song like warms their heart, and they’re just like running around the rink. Seeing the kids have that camaraderie with their friends, and that always brings me back to why I am in this sport. We have the opportunity in skating to perform in shows and that is another outlet where, when that focus on competition gets really heavy - you have that opportunity to express yourself to different pieces of music, explore yourself and who you are in different ways. That outlet is just so special and unique to the sport.

KV: The outlet piece or the balancing the intensity of the competition is a great element to highlight. It is something to see the unbridaled joy of children when they’re doing sports. It’s so fun to see the world, through kids eyes.

Ali, how about you?

AR: I loved both of your answers! I’m trying to think about something else that has helped me because both the visualization and then also just being around kids and seeing their joy has really helped me and impacted me, I think. Also, for me, being honest with other people - my support system about what I’m experiencing and what I’m going through. I think people tune in and might see the highs and the exciting moments of us competing at the Olympics, but there’s so many days where I don’t feel my best or I’m having a tough day, and so I think leaning on people in my life that I can go to for help and support, where I’m having a tough day or I’m just feeling a little bit off has been really critical for me in my gymnastics career, but then also post gymnastics career is just knowing that I’m not alone. And I think when I was younger, it was when I was competing in 2012 and 2016 that you know anxiety and depression wasn’t as much of a conversation as it is now. It’s still very stigmatized, but it’s still too many people are suffering in silence, but I think, as I’ve gotten older, I’ve really realized that when I’m vulnerable with my friends and open about what I’m experiencing it, it feels scary, but it also allows other people to open up and share what they’re experiencing and then, I think we form a deeper connection and relationship, and then I can feel like I’m getting better from it and able to work on myself in a way, and so I, I think leaning on my support system and being honest, especially in a sport like gymnastics where a lot of the things we’re doing are very scary and very dangerous. So I think communicating with my coach and letting him know if I felt a little bit off or felt like I might need a little bit more of a spot on something one day was very important, because, it’s hard to be at your best all the time. And it’s impossible. So I think allowing ourselves that Grace has been something I’ve had to learn and work on and being okay with asking for help and being comfortable with that, I think, has been one of the biggest gifts I’ve given myself is just letting go of this perfectionist mentality or having to be the best because I think being courageous and brave is being able to ask for help because we all deal with stuff. We’re all human.

KV: Thanks so much for sharing that. I think that’s super powerful. I feel like sometimes there’s always this pressure to be fine. But really, that power in connecting with somebody and opening up, helps you realize that you’re not alone and things like that.

As you think through where you guys started from and then heading into our Olympic/Paralympic Journeys, how does the definition of success change for you? What did success look like for you in the beginning, how did that evolve over time, and what do you think about it now after all of your accomplishments and achieving the heights of your athletic careers?

JB: Oh my gosh! It’s changed drastically I think throughout every experience. You know, when I was younger and still to this day, but my parents, I’m so grateful, celebrated everything. They celebrated every win. They celebrated every loss. Because of skating, I got to travel the world and compete all over. And we saw the world, you know when I would go to an event good bad, however, you know what? We took the next day to really explore the city that we were in and, and that’s something that I really don’t take for granted. And we did that when I was. young, traveling the Midwest. I’m from Chicago, and like we would be in Iowa and we’d see the city there, or if we were in Des Moines, or wherever we were. We really took the time to explore that place and I think that it really grounded me. But also, there was this level of happiness and joy that this sport that I loved was this vehicle to see the country and to see the world.

As I got older, of course when you have that tunnel vision, you have those goals. It gets harder and harder, and you know you want to grip on tighter and tighter. Having that reminder and having that perspective that my family always gave me in those tough moments win, lose, or draw - you wake up the next day you, you’re hungry for more. And I think what’s so incredible about this campaign, but also about that search for happiness is that it’s, it’s a constant thing that we seek that we have at times that comes naturally that we also struggle with.

You know, Ali talked about that anxiety and that pressure and being able to say I’m not okay, I’m not happy. How could something that I love so much, also tear me down in some moments, and how can I struggle with something and be okay with that? Being able to share those moments and it’s a constant learning experience.

It’s not something I think that we ever master or ever reach. It’s a constant striving to grow, learn and adapt. And I think that, as I got older, and the more I achieved, the more I learned that you just keep waking up hungry for that next experience.

AP: Well, I love what both of you guys are saying and along the same lines, so for me, how happiness has changed, and maybe success has changed. So I think earlier in my career going into Sochi, I put so much pressure on myself that even though I loved my sport and I loved what I was doing, I felt the pressure and that took some of the happiness away because I felt like this is my first time to show what we can do as Paralympic athletes. It was the first time that snowboarding was a Paralympic sport, and I was kind of the one to watch. And I was, like, I’m still trying to figure out what I’m doing myself, you know, and I hope I do good. And so, I put all this pressure on myself. I’d see myself on billboards, and I’d see myself on like, you know, in magazines and all this stuff, and I would just get so nervous, and so then, going into my second Paralympic Games, I thought I don’t want all that pressure. I just want to enjoy the ride. I just want to enjoy it because I might not have it forever. I know I won’t have it forever, and so I loosened up. I allowed myself to just be present and enjoy the ride. And then, now I am retired. And I would say success for me now is not trying to be the best, which is kind of as a perfectionist self that I’ve had to overcome, it’s trying to take care of myself, the best. And when I do that, then I show up as my best self. When I can sleep good, eat good, relax, listen to my body, listen to my mind, and let that pressure go. It’s really hard as athletes because you’re competing against each other. Even though you’re on a team, so you don’t necessarily feel like you can always open up to your teammates about what you’re going through, so you’re kind of like this furnace, you know, like, ready to combust, sometimes with all this pressure that you feel, but being able to really focus on self-care. Like now, if I’m not comfortable, I don’t want to do it. I used to be uncomfortable all the time. I’m pushing my comfort zone all the time. And now, I’m like, no, I can actually sit back, take care of myself, and enjoy what I’m doing. I can be present and make sure my head’s on straight, like that, feels like success to me to have that breathing room and to be able to do that.

AR: Can I ask you, what age do you feel like you got to that point where you felt comfortable prioritizing how you feel?

AP: Okay, so I’m 46 now, and I will tell you what one of the best things about aging is that’s what comes with it, because even I think when I was 40, so I actually got injured, severely injured, injured my left leg that knocked me out of my sport and everything until now. I’m still kind of working my way back, and it was really hard because I still wanted to show up. I still wanted to compete. I still wanted to be the best because I felt like I was at the top of my game when it happened. And then I had to learn some real acceptance of, like, I’m not gonna be what I was and really be able to do it. I was grateful that I didn’t, but then with that came this aging thing that, you know, so many people, especially women complain about right now - of how it feels when you’re in your mid-40s in your mid 50s. But for me, there’s a sense of calm that I appreciate so much. I don’t feel like I have to compare myself with anybody else. I’m proud of my accomplishments. There’s more than I want to do. There’s just this calm confidence that I’ve never felt in my life, especially being an introvert. I honestly think it’s also just age, and it’s something that we can really look forward to. And I find myself more happy in the little moments now.

KV: I love hearing all of this and as we’re passing out some golden chocolate medals to you now, I would love to hear from you guys in your Journeys, whether growing up or at the Olympics and Paralympics, what was a moment where you’re like, no one knows about this, but like this deserves a medal! What are the small things that epitomize what it means to be happy along the way?

AR: I think I was pretty good at pin trading. Did you guys do that? It’s really cool, because at the Olympics, you have your credential and you’ve got pins, and not everyone speaks the same language. So it was really cool to be able to communicate with athletes from around the world and to trade pins, and I just loved it. And then you get to have all these really cool memories, and I became very competitive with it, and I loved it so much, and it was just a really nice, healthy distraction.

And then, I’d also say, my favorite moments from the Olympics, I love this Hershey’s Campaign because it really is meaningful to me when I think about my Olympic career. I’m not thinking about the podium. I’m thinking about really the fun times with my teammates, and we all still have such a great relationship, but we would laugh so hard when we weren’t at the gym, and we really, you know, when we’re at the Olympics, we’re in the Olympic Village. We’re training, eating, and sleeping. That’s it. And we just, it was, like, laughter, was the best medicine for us, at least for me. I can’t speak for my teammates. I was so stressed, and so to have that just being goofy and silly and just having fun together. I just cherish those moments so much because it really helped me stay grounded, and so the pin trading and the friendships that I made, I think, are my medal moments.

KV: I’ve heard about this pin trading situation. It sounds amazing and like the perfect balance to everything that you guys are experiencing.

AR: Do you guys have pins?

KV: We don’t! Next time for sure, we have to!

AR: Ok for LA the Summer Games for LA28!

KV: It’s happening!

Amy, how about you?

AP: I missed out on the pin trading in Sochi because I was so focused on competing and I didn’t realize that everybody was doing this whole pin trading thing until I went to my next Games!

It’s not really a moment, but I think it’s everybody who supported me on the path like they should get the medals because there was so much that went on behind the scenes that people don’t realize. I think about my doctors who saved my life, my kidney transplant doctor allowed me to do things that most transplant patients can’t do. I traveled the world, and you know, he knows that. So, he’s like, part of my team. I had engineers working on my legs. Prosthetists who make legs, literally working hundreds, if not thousands of hours on my legs, to get them comfortable enough for me to snowboard again. So for me, I think I’d turn the medal to give it to everybody who supported me on the journey.

JB: Truly what you guys both said, I wish I was a better pin trader to be completely honest. I was so nervous to go up to anybody. When I went to my first Olympics in 2014, I was just so star struck. I felt like a kid in the candy store! Just everything and everyone, I couldn’t believe that I was a part of something that I had grown up looking to. But what Amy said, it’s that support team. Many people don’t realize how much truly goes into it. You see these medal moments or you see these moments when we’re out doing the sport that we love and a lot of the times, it’s like game face on and you’re locked in. But like people don’t see all those scars or all those long days or all the good and bad moments and highs and lows that go into that. I think that those moments of perseverance, those moments of growth where you learn so much about yourself - and your team that unconditional support from them regardless win, lose, or draw. They’re like there the next day, being like, okay, how are we gonna turn this around, or maybe get better or learn from this moment? Or, and we’re here to celebrate. And I think that those are the moments that people don’t always see.

KV: I’m just curious if there’s any words of wisdom that you would give to your younger self or those striving to be where they want to be?

AR: I would tell myself to trust my gut. I think that we live in a world where at least I noticed this with gymnastics, where, from a very young age, I was kind of taught if I finished a cartwheel - I would immediately turn to my coach or the judge for approval, and I think along the way, I forgot to think about how it felt for me first. Because it’s a subjective sport, I was always seeking outside approval. I’ve just seen over the years, whether it’s parents or coaches and well meaning people. When a kid says, you know, oh, my foot hurts, or I’m kind of tired. They’ll say, no, does it. You’re fine, or they’ll push them to keep going.

And you know, sometimes, when we do ask for help, we don’t always get the support that’s important. So, to not give up until I find someone who does support me and does believe in me. It’s also about doing what makes me feel calm, gives me peace and prioritize what makes me feel good and be okay with saying no, which I’m still working on.

JB: I constantly struggle with the ability to trust my gut! I still, every single day, I’m fighting that battle, and like, trying and as Ali mentioned skating, being a subjective sport. There’s so many people giving so much input all the time that it’s very easy to lose your way in situations so huge, huge one.

I think another big thing that I learned along the way is there’s no one path. I think that we sometimes fixate on do X, Y, and Z - it will get to a certain point and I think that sometimes it’s A, B, and D. There’s just no formula in that sense, but if you are doing something because you’re passionate about it because you love it because you’re driven and motivated, that’s the formula to success, because as we have discussed today, the definition of success has changed drastically through our lives and what we think we want or what we think will be that definition or that defining moment, isn’t or may not be. I think some of the my lowest moments or some of the times where I haven’t trusted my gut and it’s gone poorly, I’ve grown the most because I’m never gonna do that again, and it’s taken me places that I never thought I could imagine. So, I think those are big things that I would definitely tell myself.

AP: I’m kind of along that journey as well. It’s not about the outcome talking about happiness and trying to find happiness. It really is the journey, and it really is finding purpose in the journey. If you can live in a way that you have purpose every day, a drive, whatever it may be.

Like what that taught us? It was just having this driven purpose is really what created so much happiness for myself, and so I would just ket my younger self know that that it really is in the pursuit of happiness that you find happiness, not once you win that Gold medal.

We truly enjoyed being able to hear from these 3 athletes while enjoying a very cozy lunch. We were given some time to sit with them to delve more into what they talked about on the moderated panel, as well as a few questions that we had that we know our readers and community would like to know more about as they were all heading to the Olympics as Aly was experiencing her first Winter Games, Amy is one of the Olympics Team USA Creators for the Olympics as well as the Paralympics, and Jason was a first alternate for Team USA Figure Skating.

ATHLEISURE MAG: We enjoyed hearing you guys on the panel and I’m glad we have some time to chat as our readers/community are always happy to hear from their favorite athletes and I have a few additional questions.

Happiness means what to you and where do you find it?

AP: I’ve just learned it’s not really about the outcome. It’s not about, like reaching the thing that you’re going after. It really is having purpose, so if I can wake up and have purpose in my day, that makes me take action that keeps me busy. That keeps me moving towards something that’s meaningful. That’s where happiness comes from for me. And I’ve even found it in my darkest days, so I severely injured my leg years ago. I already mentioned that, but, in some of my darkest days where I wasn’t walking at all, and I went actually a couple years like that. I had 10 surgeries in a 3-year time frame. I wasn’t walking at all and I didn’t know if I was going to walk again. I definitely didn’t know if snowboard would happen again or any of that.

AR: I just think that’s really powerful.

JB: How you said purposeful action! I think that combination, because I think you can feel like I have this purpose, but you feel stuck. I think that feeling of actually taking the action, taking the steps to move towards something whatever that might be, whether that’s that athletic goal, whether that’s a mission that you have or honestly, a relationship, and any in any given way.

AR: Those answers were so powerful. I really appreciate what they both said, and I think it’s really feels like what you guys are saying is such a value-driven answer and so meaningful. I really think about the fact that I’m almost 10 years out from competing, which is a really long time, and I think I’m sort of at a point in my life where I don’t think about my gymnastics career all the time, and I think for a long time my worth was defined by how I did or didn’t do, and I was so devastated and so hard on myself. If I didn’t do well. I try to think about if I Googled myself and deleted everything on there, who would I be and what would I be doing? I think when I try to really give myself time to reflect on what makes me happy - who am I with, What am I doing, where am I an really reflecting of even going to dinner with friends. Do I feel good about myself after? Does it feel like a really meaningful relationship? Do I feel really drained, or what are the types of things that I want in my future, and what am I doing to get there?

I also saw this thing online that said, if you were a movie and everyone was watching, what would they be screaming at you, telling you to do? I just think that’s really powerful.

JB: Oh my God!

AR: I tried to also give myself Grace and realize we’re all human. We all have good and bad days, and I think as long as we are trying to be in alignment with what’s important to us. I think that that’s a recipe for success, and I think success means something different to each of us. But for me, now, it just means waking up and feeling peace and spending my time with people that are just really good people. And then I can learn and grow from, like, you guys.

AM: The Olympics and Paralympics is such a global stage that you have all done. What did you love about doing that, and what are you looking forward to and looking at? I mean, we’re days away from 2026, which is exciting.

JB: I think for me. I think the fact that you get to share what you love to do with the world is so special. I think that is something that’s so rare and beautiful about the Olympic Games. I think that’s a reason why there is so much pressure to get yourself there because you know how not only rare of an occasion, it is, but also how badly you want to do what you love on the biggest stage and really get to share your passion with the people around you! As I’ve gotten older, and as I’ve experienced more, I think you do realize that you’re able to do that everyday. Like, regardless of an Olympics or not, but I do think that heightened attention is also something that you just, you just also know, and everyone around you. There’s a different energy and a different intensity and a different focus and a level of –

AR: Scrutiny?

JB: That too! It’s interesting, too. I think it. It brings out the best and the worst. I think it tests you and it challenges you and it teaches you. And sometimes, it’s like magic happens and sometimes you fall. It’s really tough. I think that’s the beauty of the Games.

AP: Okay, the very first Games was incredibly special because it was the first time that snowboarding was in the Paralympic Games. Snowboarding was my passion before I lost my legs. I lost my legs below the knees when I was 15, and all I cared about was snowboarding again. So I went on a mission to figure out how to do it, and I ended up building my own feet to snowboard in because there weren’t any feet at the time for snowboarding. And I knew the motion that I needed, and so I like built a pair of feet where I took like an ankle from one brand and a foot from another brand and turned the ankle around backwards and added all this wood under the heel and a bunch of duct tape, and I realized that I could snowboard with prosthetic legs.

At that point, my boyfriend, who’s now my husband, but we started a non-profit organization called Adaptive Action Sports so that we could help other people with disabilities snowboard, and through that we were able to help to get snowboarding into the Paralympic Games for the very first time. So we really kind of in the US, headed the charge to get snowboarding into the Paralympics. So, then, to actually be at the Paralympics in the start gates, thinking of everything that I went through to get there, even walking out in the Opening Ceremonies that was incredibly euphoric and emotional because I thought, oh, my gosh, it took losing my legs to get here. It took every little step along the way and we created a sport, literally created a sport, and it’s here, and there’s people from all around the world competing in it. It was just the most powerful experience to go, we did it, and you can create something that doesn’t exist and you can. And there’s people who believe in you and there’s other people doing it. And like, you can have a vision and actually have it come to life on the biggest stage in the world! What a cool life experience to know that you can put something out there and make it happen. It wasn’t just me, but like, collectively, make something happen that didn’t exist before. Now to sit back and watch because now snowboarding has been in the Paralympics and will be in it’s fourth Paralympic cycle.

I did 2 out of the 4. Now, I watch all these athletes from around the world like, it’s just grown. It’s taken on the life of its own. There’s athletes, I don’t even know. It’s, like, I mean, it’s unreal. The level of competition is huge. So for me, I get to be a super fan, and like I was a part of the beginning of it, and now I get to sit back and just be like, you know, in awe of what the athletes are doing so. I’m just really. I’m proud of it. I think I’m in a spot where I get to be, like, proud of it because we helped to create it and let it kind of launch and do its thing.

AM: That’s amazing.

AR: I’m going to be in Milan, so I’m very excited, and I feel so grateful that I get to be there to watch. It’s my first Winter Olympics getting to watch in person. So I think for me, this it also kind of, I think, allows me to really reflect on my own career, so I’m really looking forward to watching it and just being able to try to be present and just take in. You know, I think that in the Olympics you use this word and I use it too - there’s so much magic, and I think it really brings people together from around the world, and it’s a really beautiful thing that I’m really looking forward to is to be able to cheer on athletes from the US, but also from other places around the world and to hear other people’s stories and experiences and to see sportsmanship and to see so many wonderful stories and I think positive with social media is that we’re not just now hearing about the athletes that are on the top of the podium, we’re learning about athletes who you know in Paris, there was someone that was going viral for eating a muffin on TikTok.

ALL: Yeah!

AR: My teammates call me Grandma because I never know what’s what’s happening, but there was someone talking about eating muffins. People are now being recognized, not just for their performance, but for their sportsmanship. And just like their personalities and who they are, and that was really not the case when I was competing, and so I really like that because it’s too much pressure. And I think it’s not right to only showcase athletes who are winning, and I think the fact that we can really get to know who these athletes are and to hear about the amazing charities and organizations they’re starting is really wonderful. And that’s what I’m excited about it. I think this will hopefully be a pinch me moment just to be able to be there in that experience, and I’m really looking forward to it.

IG @alyraisman

@amypurdygurl

@jasonbskates

PHOTOGRAPHY CREDITS | Hershey’s

Read the FEB ISSUE #122 of Athleisure Mag and see HAPPINESS IS GOLD in mag.

HER HALF PIPE JOURNEY | BEA KIM

This month, we have all enjoyed watching the Olympics and seeing so many stories whether our favorites or new to athletes that hit the podium, played our favorite sport, or just seeing them navigate their Olympic journey! We love snowboarding and Team USA had a number of great stories that we enjoyed watching. Bea Kim has been on our radar for a bit, watching her journey on the global stage along with seeing her hanging out with Chloe Kim and Maddie Mastro. We caught up with Bea as soon as the Olympics concluded to talk about her Olympic debut, the sport, being at her first Olympics and more!

ATHLEISURE MAG: What is your first memory of being on a snowboard and when did you fall in love with it?

BEA KIM: I honestly don’t think I can remember my first memory on a snowboard. I just remember things about when I started. My family would ride on Chair 7 at Mammoth and I had a green jacket and this 8-ball helmet. The jumps were tiny but I was having the time of my life. I think I’m honestly trying to chase that feeling every time I strap in.

AM: When did you realize that you wanted to snowboard competitively and at what point did you go pro?

BK: I realized I wanted to try snowboarding competitively when I randomly entered and podiumed at the JLA Banked Slalom in Mammoth. I saw a kid ride by with a Mammoth Snowboard Team Jacket and I told my dad I wanted to join. He initially laughed because we live by the beach, not close to the mountains, but he allowed me to join and has been my biggest supporter since. I decided I wanted to go pro when I watched Chloe win her first Olympic gold in Korea. That was a pretty pivotal moment for me.

AM: Tell me about halfpipe and why do you love doing it?

BK: I love the halfpipe because it’s always challenging me, both mentally and physically. There are always new tricks to learn and technique to refine. I honestly nerd out on the super little things and sometimes my coaches have to say, “Stop thinking so much -- just go snowboard!” Great advice. I

think playing that line between being analytical and going with what feels right is super exciting.

AM: We always like knowing about what athletes do to optimize themselves in their sport. Are there 3 workouts that you do that you can share with us?

BK: My top three are:

• Bulgarian split squats

• Squat jumps

• Shoulder press

AM: What is an average week like when you are preparing to compete?

BK: Hectic. I’m historically not great during competition practices, so I typically feel a little weird on my board. Majority of the week is spent recovering physically and resetting my brain to approach the next practice or competition day with a strong mindset.

AM: This year, you made it to the Olympics and you placed 8th in your debut! What has the journey to get to the Olympics been like and what are your biggest takeaways in competing this year?

BK: The journey has been wild! I mean it’s been almost a decade now, so to finally get to the Olympics and have the opportunity to compete was super surreal. If I’m being honest, I got caught up in the “Olympic stress” leading up to the Games and had a few rough days. But landing a run in finals really reignited that childish love for snowboarding and has made me super excited for the future. Moving forward, I am going to try and not take everything so seriously. Still put maximum effort and hard work into everything that I do, but loosen up. It makes the journey more enjoyable.

AM: What were the Opening Ceremonies like?

BK: A lot of standing haha. It felt like prom or a graduation because everyone was all dressed up taking pictures just hanging out. I like to think it was our joint celebration of the hard work we all put in of training and qualifying for the Olympics.

AM: We’ve enjoyed seeing images of you and Chloe Kim together. How did you guys connect and what has it meant to you to be able to share your Olympic experience with her competing as well?

BK: We connected through the U.S. Team once I made the pro team. It was very full circle to be able to share my Olympic experience with her. Before she even knew who I was, she was inspiring me to go out and snowboard. Now, she not only continues to inspire me but treats me like a little sister. We talk about snowboarding and life. Lots of selfies and exchanging lip products haha.

AM: When you were not competing or preparing to compete, what was your favorite Olympic experience?

BK: Ooh. The late night pizza runs after training.

AM: What’s next in terms of your snowboarding career?

BK: Having fun. That might be in the halfpipe, or the backcountry, or just riding with my little brother. I want to keep pushing myself while learning to maintain a better relationship with snowboarding.

AM: This Fall you will be attending Columbia University, which is exciting! What are you looking forward to?

BK: Everything! It’s going to be such a new experience and world, than snowboarding, so I am looking forward to all of it. Getting to meet new people and grow a different part of my brain!

AM: You partnered with Protect Our Winters. Can you tell me more about that and why this is synergistic with you?

BK: I grew up in the outdoors. Snowboarding, camping, and hiking were such a huge part of my childhood and who I am as a person. The outdoors has given me my career and so many amazing adventures and opportunities. As I started to travel more it became impossible to ignore climate change. I got in contact with POW because I want future generations to be able to explore and adventure like I did.

AM: When you are not snowboarding, how do you take time for yourself?

BK: It’s pretty simple, haha. Reading, eating, spending time with my friends and family.

IG @hellobeakim

PHOTOGRAPHY CREDITS | PG 78 - 82 Courtesy of Bea Kim | PG 84 Trevor Brown Jr./X Games | PG 87 - 89 Isami Kiyooka/Milano Cortina 2026 Winter Olympic Games |

Read the FEB ISSUE #122 of Athleisure Mag and see HER HALF PIPE JOURNEY | Bea Kim in mag.

CURLING NATION | MATT HAMILTON

For the past decade or so, we have been fans of curling. We find it so calming to watch the stones glide across the ice, while also feeling all of the anxious feels of the frantic sweeping that takes place. It’s such a fun sport to watch and we’ve always been fans of Matt Hamilton, who as a member of the Men’s Team USA Curling where he helped secure the first-ever curling gold medal for the US at the 2018 PyeongChang Winter Games, and he also competed the following year at the Winter Games in 2022.

We took some time to hang out with Matt to talk about curling, dynamics of the game, his partnership with Swiffer, and how important it is to him to grow this sport, which has been on the rise!

ATHLEISURE MAG: Matt, it is so good to connect with you! We are such a fan of curling. Love the sport, seeing you play, and it’s good to talk with you today.

MATT HAMILTON: Thank you! It’s a lot of fun to play. So you should, you should find a place and get into it. It’s way more fun than just watching.

AM: Whenever it’s on, it’s always something that we love watching. It looks like it’s a lot of work to see athletes really working those stones to get them across the ice. So, I don’t know how good we’d be on that front, but we love the camaraderie and the emotions involved!

When did you fall in love with curling, and when did you think about it as a career?

MH: So, I fell in love with curling - I first was exposed to it in, like, 2003, my dad was doing it, but I was like a 12-year-old kid. So, like, what is Dad’s doing, that’s an old man’s sport?

AM: Right.

MH: I don’t want to play that and literally, a couple months later, one of my buddies asked me if I wanted to do it. So then it was like, oh yeah, it’s cool!

AM: Haha right!

MH: Absolutely. Sorry, Dad. It just took a little extra push. And I would say it would have been four years after that. I got picked up on the defending US National Junior team and we ended up going to Worlds that year, and we won the World Championships. So, that’s when I was kind of like, these are all my peers, like if I can beat them now, as long as I stick with it, there’s no reason I can’t beat them. You know, in an Olympics, if I, if I ever make one, so I just got to make sure I keep practicing stay with it. That’s when I was like, convinced I wanted to do it. I will say there’s there’s no such thing as a professional curler in the United States.

AM: We can imagine.

MH: Right? I have a regular job, then I have curling, and I have social media stuff. I’m definitely a regular guy, I have a fairly normal job, I work on radio and I have my own radio show (Editor’s Note: Jim, Matt, and Molly is an afternoon sports-comedy radio show on 100.5 ESPN Madison as well as being available as a podcast – the hosts are Matt, Jim Rutledge, and Molly Brown). It’s, it’s fun to say, I’m a professional curler, but if you want to be correct – it’s semi-pro because curling is not as lucrative as basketball or football.

AM: Well, that is true.

For those that may not be familiar with the sport, can you kind of tell us about the mechanics, and what position you play and how do you score points and ultimately, how do you win?

MH: So, during the 2018 Olympics, I was the second, which means I throw second. There’s 8 stones per team, and you alternate throwing. Right now, what they do to start the game is they throw a draw, which is like a rock that stops in play.

They try and run as close as they can to the center, and then they measure it, and whoever gets the closest gets to go last, which is called the hammer. It’s the last shot. If you have the last shot, you should score. That’s the theory behind it. There’s these 12 foot rings, and it looks like a target or a bullseye. One of the big misconceptions is the rings don’t mean anything like being right in the middle of the bullseye is no different than just barely touching the edge. The goal of the game is to get as many of your rocks closer to that middle, then the opponent’s closest stone.

AM: Right.

MH: So if you don’t have any in the rings, mine could be anywhere they’re worth a point. The rings are actually there visually during the game as you’re strategizing how to score and where to put rocks. I can look down from the top and try and visually see which one’s closer. If it was just a big circle with a hole in the middle, it would be very hard to tell. So now, those rings are just like reference points so I can make that quicker decision at which one’s closer and why I would play one shot versus another.

AM: We always like asking when you have athletes that are doing a particular sport, what are the workouts that you do to optimize yourself in that sport? As mentioned at the top, there is a lot of upper body strength that’s going on, and so are there things that you do for that?

MH: For me and my position at second, I’ll throw 2 of the 8 rocks, but I sweep for the other 6.

AM: Right.

MH: So, there’s a lot of, sweeping involved, and it’s way more physically demanding than most people think. Maybe that’s a credit to us, like athletes everywhere, like when you’re very, very good at something, you make it look easy. That’s definitely the case in curling with sweeping. So for me, it’s a lot of back, shoulders and pectoral muscles. So I do obviously work on everything. Your legs are important because you gotta drive out of the hack (Editor’s Note: A rubber block embedded in the ice at each end of the rink, which curlers use to push off from to gain momentum for their delivery). The core strength for balance, and maintaining while you’re sweeping which is super important.

Well, the biggest thing I think is different about curlers is a lot of, like interval training, so sweeping is something you do during the shot, right? A shot could be up to 30 seconds long, so you might have to be going in like sweeping as hard as you can for 30 seconds.

AM: Yeah.

MH: You know, I would say to anybody, do something physical for 30 seconds straight, like you will be out of breath!

AM: Right!

MH: The other team has to throw, and then you’re right back at it. So you might have to sweep another one right away for another 30 seconds. You might have to throw, and then you have a finesse shot something where you need a lot of finesse and touch. If your heart rate’s at a buck 60, it is not easy to throw that finesse shot - you got endorphins and adrenaline running. Like, that’s not easy. So for us, it’s a lot of interval or circuit training where I might not go with the highest weights, but I’m gonna go for a minute doing whatever. Maybe it’s rowing as fast as I can, and I’m going to take about a minute to try and recover, and then do it again or go to the next exercise, and do that for a minute. So rather than rep based, it’s time based workouts.

AM: We have such a respect, because when we’re watching it, you see all of that and although it would be great to try it, we realize there is so much sweeping across the ice. Ours arms ache every time we see it as it is very intense, but it’s very cool.

MH: The beauty of this partnership that I’ve got with Swiffer is that I sweep really hard when I am on the ice, but when I’m at home, I don’t need to sweep that hard with the Swiffer it’s way easier. I prefer sweeping at home, then I do on the ice, that’s for sure.

AM: Plus, when you guys are on the knees and going in, we always think about people with knee issues. But it is so exciting to watch it and even with all of the action and the precision, it is very calming, while being aggressive as you mentioned with the intervals on and off.

So you competed in 2018 at the Olympics and won Gold, and you also competed in 2022, and you have a gold medal as well. What does it mean to you to play on such a global stage at the Olympics?

MH: It’s an honor and it’s such a privilege to get to represent the United States and with curling being such a unique sport, what other sports do you have the athletes mic’d up where you can hear everything that I am saying and I am not wearing a helmet. You can see my face. You can see the expressions and I really feel like our sport really shows the emotion and feelings of players, in game. Having the opportunity to represent, like myself, on the world stage, but also like the United States and trying to convey that we’re regular people and really awesome people that just want to put on a show and play at a high level, I think it is great. Pressure is a privilege, so having that opportunity - there was a lot of pressure, but it was thrilling and I wouldn’t obviously change it for the world.

AM: Although you’re not competing this year at the Olympics, do you plan on trying again for 2030?

MH: I’m a little up in the air on that. I think I have the juice to keep going. The problem is, I think, some of my teammates are going to retire and I’m an old guy, so I don’t know how much young guys are going to want to play with an old dude. We’re gonna see how things shake up. The team that went to the Olympics are good friends of ours. I actually talked for like an hour with a couple of the guys, just like how to pack for the Olympics, things to expect, how I dealt with media, and social media. People can be pretty brutal on social media too. I gave a good fair warning, and so hopefully they’ll ask me to play with them next year, but who knows? It’s up in the air. I think I’d like to play, but I’ve got a lot of, life changes coming up. We’ve got a kid on the way.

AM: Oh, congrats!

MH: My first one! I’m super excited about that. So we’ll see how that carves my time up. I don’t want to go into a potential Olympic run and not be able to give it my all. There’s a lot of things that I’m weighing back and forth right now.

AM: Well, you clearly have a passion for the sport. How are you working to pass it on to that next generation? When we think about when we first heard of curling, which has been over a decade as we started watching in 2012 and to see where it is now - a lot of people are aware of it and are playing it. Truthfully in the beginning we were always looking for Matt with the hair. What are you doing to keep people aware of it and to encourage them to play it?

MH: I mean, part of it is just playing it and self-promotion. I got a lot of good followers from the Olympics and because curling is always on my mind, it ends up being on my timeline. So I think that really helps. Getting that Gold medal and seeing the way curling blew up in the United States – I think that after the 2018 Olympics, there’s 10 to 15 new curling clubs that popped up in the United States. 8 or 9 of them were all in the South where you would not expect a curling club.

AM: Wow, not at all!

MH: Texas has a couple Arizona’s got one, Southern California’s got a club. Both the Carolinas have a club. Florida’s got a group, so like places you wouldn’t expect an ice sport. They are picking up and getting into curling, so being on the forefront of that curling explosion in the U.S. It’s been amazing so! Basically, what I tell everybody. It’s an amazing game. You can use it as something to get through the winter, that’s why my dad did it. He didn’t really like bowling, so it was a good way for him to look forward to something each week and get through the winter and it makes the time go by. Or, you could do what I did and be like, I’m all in. Yeah, I want to practice every day. I want to hit the gym. I want to travel to Canada, Europe, and Asia for curling tournaments and everywhere in between. There’s so much room for athletes of every level at curling that it really is such a great sport, and it’s so inclusive.

There’s common interest in the sport, but part of like the roots of the game is, when you’re done, you sit down with the other team and talk about life. Talk about the game, talk about curling the camaraderie. You kind of feel that sense of family with curling outside of just your direct teammates, so that’s what I think is really the most appealing part and why I would pitch this to people. If you’re looking for some of that camaraderie, meet new people in a town or just try something new, it’s just unparallel.

AM: And you mentioned Swiffer earlier, what does that partnership look like, and what are you doing with them?

MH: So super excited! After the 2018 Olympics, I would get people who dressed their kids up like me, and I got videos of people throwing random things on ice and using a Swiffer to sweep in front of it. So, when they finally contacted me, I was like, it’s about time!

AM: Exactly!

MH: This has been a match made in heaven for a long time. I was super excited, and they came here to my house. We did some filming, and I would spill stuff, and I used their Power Mop to clean up some of my messes. There’s no movie magic going on there. I just use the mop the way you normally would, and it was fantastic. It picked everything up and I got to try the new exclusive one, which is 10,000 scrubbing dots to help you pick up all the dirt and grime, and it does exactly what they advertised it to do. It is, it is an all-in-one cleaning system. So, I’m stoked on it because I got a bunch of stuff down in the basement for a future messes, but it was a great time and we cut up all the videos and I’ve seen them all and they’re hilarious. They’re very much my taste and show my personality, but the sweeping on the ice and sweeping at home is just so similar, and it’s just hilarious how this all worked out. I am so fortunate to be able to work with such a great group like Swiffer, because not only they’re quitting products work great, they see the humor in it and we had a great time!

IG @hamscurl

PHOTOGRAPHY CREDITS | PG 94 ©2022 – IOC/Michael Smith – All rights reserved | PG 97 ©2022/International Olympic Committee (IOC)/PARR, Abbie (photographe Beijing 2022) |
Read the FEB ISSUE #122 of Athleisure Mag and see CURLING NATURE | Matt Hamilton in mag.

ON THE BLADES | STARR ANDREWS

The Olympics has so many components, from those that are qualified to hit the podium, alternates that are ready in case they need to step in, coaches/support teams, and a host of volunteers! We sat down with Starr Andrews who is an alternate for Team USA Figure Skating for the Winter Games 2026. We talked with her about the sport, how she trains, selects the components of her program, being an alternate, and more!

ATHLEISURE MAG: When did you fall in love with skating?

STARR ANDREWS: Definitely when I first saw it. The first time that I ever saw skating is when I thought that it was just so cool and as a child when you see something, you just think, I love that! I was so little, but I have always loved it.

AM: Did you first see it on TV or was it in person?

SA: I saw my mom skate.

AM: When we’re watching ice skating, there is an intricate blend of the music, costuming, and various movements that take place within your routine. When you are thinking about what your routine where do you start and how does it all come together?

SA: It’s kind of a process. When I pick my music, I listen to different things and then I play it in my rink to hear what it sounds like on the big speakers. Sometimes I like it and sometimes I don’t. I’ll ask my coaches opinions as well. He will either be with me or he’ll be like, “maybe not.” One time he said, this sounds better in my car and I took that as a no. The music comes first and then the costume. I pull inspiration from different designers and different pieces. Sometimes if I am skating to music in a movie, it will be inspo from that movie or a music video. So if I like something, we will take something from the outfit that she wore in her music video and to see what it would look like in dress form. With choreography It’s up to my coach Derrick Delmore or Adam Rippon (1B), he did my short the past 3 years. It will be on them and I have a bit of say so and I add a bit of my touches to them, but it is mostly my coach who has the power of the program.

AM: We always enjoy hearing about how athletes optimize themselves in their sport. Are there 3 workout routines that you do to assist you when you are on the ice?

SA: We do a lot of specific exercises of course – single leg calf raises are important. That’s because our ankles need to be strong. I also do a lot of ankle exercises with bands because we are jumping on one foot and landing on one foot and our ankles need to be strong because we are landing on a blade and there is only so much you can go left or right before you’re deeply hurting your ankle. It’s very important that we are very strong ankle wise.

Our core is very important to be strong and we do a lot of core exercises just to keep it tight because it is the center of everything. If we have a loose core it’s easy to go sideways, forwards, and backwards.

AM: In general, as you are an alternate for Team USA, as well as watching everything that is going on, what makes you the most excited for the Winter Games and is there anyone specifically that you are cheering on?

SA: Of course, I am cheering on my team members – let’s go Team USA! I was just watching ice dancing yesterday and they were all amazing! It was just a different atmosphere watching the Olympics and seeing everyone skate! I have skated with them at Nationals and have seen them there as well as getting to the Olympics knowing how hard we have all worked! It makes me happy and so proud of them and for them to be able to go out there and to skate! I’m living vicariously through them and seeing their dream! Every game is different and I have watched a lot of Olympic games. I don’t know, it hits different when some of the colleagues that are there are people that I have hung out with, we have talked about skating and a bunch of different things. To see them and know who they are as a person makes me happy and I love that they are living their best life and it is so cool!

AM: We know that we will be seeing you there soon!

SA: Oh yes! I am working even harder! I seriously have FOMO right now as I want to walk around the village and see all of the things! It makes me happy that they are experiencing it.

AM: When you’re competing, do you have things that you do earlier in the day to get into the mindset of performing, and then are there things that you do to come down from all of that energy?

SA: I would say that I try to make my day as normal as possible. The reality is that it is a normal day, I just get to perform my entire program in front of judges instead of just at home in front of my coach. When I was younger, I had a little more of a tradition such as if I skated later in the day, I had spaghetti before I skated. If it was in the morning, I would always have pancakes. So that was a tradition that I had, but now I make it as normal as possible. Now I know that I just need to put my dress on and just skate as opposed to putting on leggings and a Lululemon top and just skate at home.

AM: What is your beauty routine like and what part of it assists you in ice skating?

SA: So, I would definitely say that I have very dry skin. I moisturize to the gods because my skin sucks it all in like there is no tomorrow! I always have Chapstick on because I just can’t have dry lips. I am a lip product fanatic and I have so many and I can’t deal with dry lips and I hate the idea of dryness so moisturizing is king! In the morning, I put so many things on and the last thing is an oil based sunscreen. After my skin gets nice and thick, I love it.

AM: You have partnered with Gillette Venus, why did you want to connect with them and what are you doing with them?

SA: I have loved them before I connected with them as I used the razors. I love them! I found out that they have even more razors than I know like pubic hair razors – gamechanger! I love the fact that it is small and it’s easy to travel with it. It has this 1 razor on top that is like a trimming razor and I love that they have it. I feel that sometimes it’s hard to use razors that don’t have it because the small areas that I have it really can be focused on by having it. I am obsessed with it and I like how it is very grippy. Most razors have just the thumb that you can hold it. This one doesn’t slip at all. All razors should have this, especially when you’re in the shower and there is water!

AM: What can we keep an eye out for?

SA: I don’t have any competitions for me right now because I am an alternate for the Olympics as well as Worlds. We’ll see what happens with that. My last competitions was 2-3 weeks ago so I am just training and enjoying watching the Olympics! Make sure to follow me socially as I’m always updating my status as they say on Instagram!

IG @starrandrews

PHOTOGRAPHY CREDITS | Melanie Heaney/U.S. Figure Skating

9LIST STORI3S | BEA KIM

Read the FEB ISSUE #122 of Athleisure Mag and see 9LIST STORI3S | Bea Kim in mag.

DUSTIN JOHNSON | CHAMPION LEGACY

This month’s cover star is a golf legend who has 24 PGA Tour wins, has won the US Open as well as the Masters and has dominated in the sport. At LIV Golf, he is an Owner/Captain of the 4Aces and has achieved success here as well! Dustin Johnson is passionate about the game of golf and with the season kicking off in Riyadh on Feb 4th, we wanted to know more about how he came to this game, how he trains for it to optimize himself for his game, and to know more about why he joined LIV Golf and to understand what it is like for him to be in this role. We also talk with 4Aces GM, Chris Rosaasen to know more about this team, its vision, sponsor brands, and more!

ATHLEISURE MAG: When did you first fall in love with golf and when did you realize that you wanted to play it professionally?

DUSTIN JOHNSON: I fell in love with golf as a kid when I was 6 years old. I always wanted to play professionally since I started playing. I knew I was going to play on tour when I was a Junior in college.

AM: In terms of optimizing yourself to hit the course, what is an average week like in terms of fitness or workouts that you do?

DJ: After dropping my kids off at school in the morning, I head straight to the gym. My personal trainer’s name is Joey D, and I have been working with him for a long time. After the gym I head straight to the golf course. When I am on the road during tournament weeks, I am in the gym every day, whether it’s at the gym at the golf course or the hotel. Working out is in my DNA.

AM: You have had a number of accolades in your career, from 24 total PGA wins, being ranked number 1 for 135 weeks, winning the US Open in 2016, winning the 2020 Masters and winning all 4 World Golf Championship events, just as the topline notes. What do those achievements mean to you?

DJ: [Laughs] It means I am pretty good and I won a lot of tournaments.

AM: Why did you want to join LIV Golf as you have done this for 4 seasons, you won the inaugural 2022 LIV Golf Team Championship, and you are about to start your 5th!

DJ: I appreciate and enjoyed my long career on the PGA Tour, and LIV offered me a new opportunity I really believe in. I get to travel the world growing the game that I love, while building one of the first sports franchises in professional golf.

AM: You just signed a 3-year extension to continue playing with LIV. Why are you invested in this League and how are you going to continue to build off your team’s success?

DJ: Similar to my answer above, I feel LIV is the best place for me, and I truly believe in its vision and growth and the 4Aces.

AM: For those that may not be familiar with LIV Golf in terms of its season and its team play, can you tell me more about this?

DJ + CHRIS ROSAASEN: On LIV we play a 14 event global schedule. We play in nine different countries and incredible countries/cities. We are like the Formula 1 of golf, putting on the biggest events in the most exciting places across the world.

AM: You’re the Captain as well as the Co-Owner of 4Aces. Can you tell us about how teams are created?

DJ: In 2022, we started the league with a draft. We’ve continued to evolve and mature as a league, as we welcome new players to the Aces and across all of our teams. I always have my eye on new & young up & coming stars to continue to carry the legacy of the 4Aces.

AM: Chris, you were previously the CEO of TravisMatthew before becoming the GM of 4Aces. Can you tell me about your background, how you came to this team, and what your role entails here?

CR: I originally was introduced to LIV through a handful of players that decided to make the switch from the PGA Tour. I attended the first US event in Portland, Oregon in July of 2022. While attending, I saw team golf apparel being sold for the first time and approached LIV about getting the contract to do apparel for all the teams at the time. That got my foot in the door to understand what LIV was all about. I started sponsoring the 4Aces in 2023 with an apparel company I founded called Extracurricular, and midway through the 2023 season, Dustin approached me about becoming GM of the 4Aces. I have been running the team ever since.

AM: What is your relationship like in working together in this Captain/Co-Owner and GM dynamic?

CR: It’s been great. Dustin has given me the freedom and his trust to run the team. I still see Dustin as my boss, and I run all important decisions by him before they are made, as we are running this business together.

AM: From a back of house perspective, what are the kinds of things that you worked on in the off-season to prepare for the upcoming season?

CR: I work with Max Russell (Our 4Aces Head of Sponsorship) on sponsor pipeline and getting deals to the finish line for the season. Also, strategizing on our team roster for the upcoming 2026 season is always top of mind. Lastly, from a brand building standpoint, we are investing in a new YouTube Series Behind the Aces which will be making its official debut later this year.

AM: How would you define the 4Aces brand?

CR: Our tagline is Primetime. We are the aspirational team on LIV that always gets noticed first when we show up at events. We model our brand off of the winningest, most prestigious brands in professional sports a la Lakers, Yankees, and Mercedes Benz of Formula 1.

AM: Tell us about your fellow teammates and what are your goals for the upcoming season?

DJ: Really excited to add Thomas Detry to the team, our newest team member. He is a proven winner on the PGA Tour and is hungry to continue getting better. I am also pumped to have Thomas Pieters back for this season. He is one of the most talented players on LIV and has so much upside. I am expecting big things from everyone and am optimistic this will be the best roster the 4Aces have ever fielded on LIV.

AM: Throughout the season, you play all around the globe in a number of amazing destinations. What are your favorite destinations and why?

DJ: Love Australia and the energy and atmosphere that crowd brings. Hong Kong is really special and is a great city to play and stay in. Lastly, I am thrilled to be playing in South Africa for the first time and have heard really exciting things. It’s honestly hard to choose, we go to so many great places...

CR: Australia is always top of mind for me and on top of the great crowds and city, the music LIV brings is always top notch and full of energy. Mexico City is the best if you love a food energy on top of a really unique challenging golf course. Finally, my favorite is Valderamma, Spain, an iconic golf course set on one of the most beautiful coastlines of the Mediterranean.

AM: As someone who is always on the go, what are 3 items that you like to bring with you so it feels like you have a sense of home with you?

CR: [Laughs] The road feels like home more than being at home sometimes. We are living out of suitcases 24/7.

AM: You just played at the Hero Dubai Desert Classic and you’re about to begin the 2026 LIV Golf season at Riyadh. What are you looking forward to as 2026 seems exciting with going to a 72-hole format.

DJ: I am excited about the 72 hole format. It goes back to the type of golf and format I grew up playing. Also, I think it favors the better players, which I believe benefits my game out here on LIV.

AM: For fans who come to watch you play, what is that experience like as the blend between golf, entertainment, and culture must be such an immersive experience.

CR: LIV Golf’s format is unique in the sense that there is an individual and team competition occurring simultaneously. The shotgun start with everyone teeing off at the same time lends to fans having a 5 hour window on the golf course which allows them to see more of the action in a condensed period. I think LIV does a tremendous job bringing in local food and sourcing world class musical acts, making the experience something that is new and unique to golf. We have artists like Calvin Harris, John Summit, etc playing at tournaments. These are some of the biggest names in Music.

AM: What is the 4Aces Social Club and how does this take attendees enjoyment to the next level?

CR: The 4Aces Social Club is something we are really excited about ramping up in 2026 and beyond. We use it as our moniker to activate exclusive hospitality events both on and off the golf course. In 2025, we had our own private structure in Miami where we hosted friends and family of the team, sponsors, and VIP’s, and threw a couple amazing off-course activations – one being at a private car museum in Indy and a private dinner in Dallas. We have more events planned in 2026 and are continuing to invest in the success of the programming.

AM: From a brand perspective, you have a number of partnerships including your recent Under Armour contract, Santo Studio, Celsius, FlyHouse, SWAG Golf to name a few, You are the first team to have a men’s jewelry partnership via JAXXON and your brands reflect an incredible intersection between culture, luxury, and performance! What is the thought process you implement in terms of determining those brands that you feel best fits 4Aces ecosystem?

CR: Everything with our partners starts with authenticity. Our partners reflect our players and team ethos. Having new partners such as Under Armour – a leader in performance athletic wear and footwear – exemplify those premium brands who are coming on board because of our shared vision for the future of the sport. Frankly, all of our partners fit categories that are important to us as a team, whether that’s Celsius and their Live Fit mantra, which is core to us or FlyHouse, as our Private Aviation Partner and a standard of excellency and innovation in private travel, to DAOU Vineyards which is a world class wine California Wine Brand.

AM: You have a phenomenal career and you’re an owner of this franchise. Who have been mentors of yours as you have navigated your career?

DJ: I have had a some really important mentors in my life. Most important have been my dad, Wayne (Gretzky, my FIL) and Coach Terrell, my college golf coach.

AM: Why do you love this game so much and what do you want your legacy to be known as in this sport?

DJ: I love the challenge of golf. You are never going to be perfect at it. There’s always something you need to work on.

IG @dustinjohnsongolf

PHOTOGRAPHY COURTESY | LIV Golf

Read the JAN ISSUE #121 of Athleisure Mag and see DUSTIN JOHNSON | Champion Legacy in mag.

THE ICE PRINCE | JACK HUGHES

We’re in the New Year, and whether it’s wrapping up things from 2025 or beginning the marathon of the months ahead, we have all got into the flow. With the holiday season behind us, we tend to countdown to the Spring. Part of that process is navigating Cold & Flu season. We took some time to sit down with NHL New Jersey Devils Center, Jack Hughes to talk about his love for the game of hockey, playing on this team, his Olympic debut, and his partnership with Mucinex Kickstart!

ATHLEISURE MAG: When did you realize that you fell in love with hockey?

JACK HUGHES: Like honestly, super young I would say! Like, my older brother played (Editor’s Note: Quinn plays for the Minnesota Wild and his younger brother Luke plays for the Devils - they are the first trio of brothers to all be top-7 NHL draft picks and are cover athletes for EA Sports’ NHL 25), both of my parents played, and growing up, hockey was always around! I always had a stick in my hand. It was probably when I was extremely young and we were on the ice skating. My brother did it so I would say that I would have been 2 or 3.

AM: That is pretty crazy and amazing!

At what point did you realize that you wanted to go pro?

JH: I mean, I don’t think that you really realize that, I think that when you’re 8 years old, you’re playing to have fun and then it’s the same when you’re 12 and then 14. But maybe, when I was 16, that’s when I started to realize that maybe that would be realistic, you know? That’s when hockey gets more serious and the pyramid starts to shrink a little bit! Just growing up, that was always a dream of mine! I just wanted to play – to play in the NHL, but it just seemed so far fetched at the time.

AM: You got drafted in 2019 and you play for the New Jersey Devils, what does it mean to you to be on this team?

JH: Yeah, it’s good! I enjoy playing on the team and also living there. It’s the only team that I have played for in my career and I really enjoy it. It’s a place that I call home now and I love it, and I have really loved my time here.

AM: Clearly playing this sport is a total body workout! What are 3 workouts that you do to get ready for GAM3DAY?

JH: Well, workouts that I do, it’s kind of hard because you’re playing every night! You’re kind of just warming up and activating and you’re trying to keep your body feeling good and staying loose. But you also want to be kept strong and to keep it that way throughout the year. It’s important to get your rest obviously and your cardio is at such a high level because of all of the games and all of the skating, so there is so much that goes into it. But you’re just trying to keep your body feeling good for when you do play.

AM: What are your foods that are you’re go-to’s that you enjoy eating?

JH: I obviously love desserts, but I can’t have those all of the time! But things that keep me going for Game Day are things like sweet potatoes, a lot of high protein things like steak and chicken – you have to do all of that! Eggs, a ton of eggs in the morning is another one. I don’t know, it’s kind of like, you don’t really eat for food or enjoyment, it’s for fuel so that you can fuel yourself, feel good, and you can feel energized.

AM: With the Olympics coming up, you’re going to be competing on that global stage, what does it mean to you to be able to do this?

JH: It’s just a huge dream of mine. You know, I grew up as a proud American so it’s a big dream to be able to play for your country in the Olympics and it’s the biggest stage in hockey. So to be able to be a part of it is something that I have dreamed of for my entire life and I’m excited to be able to go through that process.

AM: You’ve partnered with Mucinex and Athleisure Mag is based in NYC and we’ve had a mix of some mild days and some cold days, but you know this is the time of year where we are navigating Cold + Flu season. Why did you want to partner with Mucinex and what are you doing to make sure that you are staying cold and flu free?

JH: Honestly, you have a ton of late nights traveling and you’re always moving around going from city to city. You try to stay at your best, but obviously, you get sick sometimes! I feel like Mucinex is at every locker room. Players are taking Mucinex for multi-symptom relief so that they can feel better and feel ready to try to be able to perform at their best. You have to do that and you have to get your rest as well. You just try to feel as good as you can!

AM: Can you tell us about the Kickstart to Greatness Campaign that you launched as you have partnered with Mucinex Kickstart, which honors the real key heroes of youth hockey - the mentors and programs that have helped shape young hockey players?

JH: Yeah! They have partnered with USA Hockey Foundation and have donated $20,000 to help fund the young American kids that are playing hockey. It’s something that I am super passionate about because I was super young too and obviously, youth hockey is something that is close to my heart. I was grateful to help Mucinex host a youth clinic with USA Hockey and Hockey in New Jersey to help kickstart the next generation of hockey stars. It’s an easy thing for me to be involved in this, as they donated to something that I care about, and it is an easy merger with something that I really care about and it is an easy thing to support.

IG @jackhughes

PHOTOGRAPHY CREDITS | PG 52 - 59 + PG 62 NJ Devils | PG 60 Adam Hunger/AP Content Services for Mucinex Kickstart |

Read the JAN ISSUE #121 of Athleisure Mag and see THE ICE PRINCE | Jack Hughes in mag.

JAMIE ANDERSON | DEFYING GRAVITY

One of the most decorated women’s snowboarders is none other than 3X Team USA Snowboarding Olympic Medalist and 21X X Games Medalist, Jamie Anderson. With a number of accolades under her board, she owns the most X Games hardware of any female athlete and the second most Winter medals of any athlete! She’s a 5X ESPY Female Action Sports Award Winner, is an 11 career World Cup winner, has 8 career U.S. Open wins, and wins across every other major action sports series in the last 2 decades! She has even joined X Games League Winter Founder Athletes ahead of the Winter League debut in 2027.

We wanted to know more about this phenomenal athlete, her passion for the sport, how she approaches snowboarding, and competing at Rockstar Energy Open last year, as well as the X Games which took place this month.

ATHLEISURE MAG: Do you remember your first moment on a snowboard and when did you fall in love with it?

JAMIE ANDERSON: I fell in love with snowboarding when I was 9 years old. My two sisters had started the season or two before, and as soon as I fit into their hand me downs, my mom took me to Sierra Tahoe and I had a ski school lesson. I remember it being super difficult at first, but later that day or the following day, I remember it clicking and being able to kind of ride and do my turns and that’s the moment I really fell in love with snowboarding and just having that freedom being on the mountain, exploring, riding trails through the woods. It brought me so much joy and presentess - just being in the moment. And literally almost 30 years later, I still just absolutely love snowboarding.

AM: When did you realize that you wanted to go pro?

JA: I would say relatively early, I think by 12 years old, I had a few years under my belt and I was starting to compete in amateur events right away. I really loved it and loved the whole industry. When I was 13, is when I qualified for my first X Games and I was definitely still an amateur at that point, and competing at Boardercross at the X Games, but I knew I really wanted to go Pro, travel, and have sponsorships. It was about two years later when I was 15, when I got to compete in freestyle and slopestyle, and I won my first medal. That really was the start of my professional snowboarding career.

AM: You are focused on Slopestyle and Big Air. What is it that you enjoy about competing in these 2 areas?

JA: I love Freestyle because it’s creative, it’s fun, it’s ever changing. I like going to different parks around the world and riding and figuring out my flow. It’s just fun. It’s playful. I kind of imagine it like a playground on the mountain for adults. 


AM: In order to perform at the most optimized level, what does an average week of training in terms of fitness routines/methods?

JA: Well, I’m a lot different than most athletes. I now am a busy mother of two, so my training program is a little bit all over the place. I like to do yoga. I try to snowboard as much as I can, but sometimes that is two or three days a week. And yeah, when I can, I like to do some weight training -- but I haven’t, to be honest in quite some time. For me, my kind of overall fitness and health routine is trying to get good sleep eating, nourishing, whole foods, exercising and staying as active and fit as I can without a gym -- the walking, the yoga, the carrying little babies around.

AM: How does nutrition play into that and what are 3 foods that you eat to assist you in your training goals?

JA: Nutrition is everything. I really believe we are what we eat and I love whole foods. I don’t have any necessary diets, but I try to eat as much grass-fed or wild meat.
My fiancée hunts, so we eat a lot of venison. I do a lot of pasture eggs, I like milk and apples and I also love my carbs. I eat a lot of pasta. I like making lasagna. I like Mexican food. I like anything as long as it’s fresh and good ingredients. 


AM: How important is recovery in this sport?

JA: For instance, at the Rockstar Energy Open event, we had a nanny come in and help me with the kids during practice. But when I got home, I would hang with the girls, maybe take them for a walk or go swimming, do a little stretching and a recovery, and then try to look at footage and make a game plan for my run. Then have dinner, maybe take a bath and go to bed. It’s very busy with the two kids because I really love momming and it’s my number one priority. We’re trying to kind of balance a lot, but it’s fun.

Recovering in this sport is huge. I think you have to feel good to perform good, so I think being strong and flexible is really key, and nutrition plays such a huge role in recovery as far as breaking up lactic acid, having your body and muscles hydrated. I often travel with a Bemer mat, which is like a PEMF, that really helps flush lactic acid and helps me recover. I’ve been using the Bemer mat for many years and I think it really, really helps me. It’s key. Taking care of my skin and letting it recover is also super important while spending so much time in the mountains. I love using First Aid Beauty Ultra Repair Cream.


AM: You recently competed in the Rockstar Energy Open in Breckenridge and it seems different than other competitions, why did you want to participate in this event?

JA: Now we’re a little bit past the Rockstar event, I chose to support and compete in this event because it felt like a real core snowboard event. I like that it had a different format with the final round being head to head. I loved that the course was unique and creative and it had rails. It had a butter pad type of jump. It had a hip, a quarterpipe, which really showcased all over skill and talent, and I just thought it was so fun. I’m really stoked I landed a good run. I ended up in the finals. I ended up in the last final round and took second place, and I am so grateful and proud of that.

AM: This month, we have the X Games and you are one of the most decorated snowboarders to have competed! Why do you love being at this event and what’s that like?

JA: Oh, I love the X Games because honestly, it’s like the mecca of action sports. I feel the X Games has done so much for snowboarding and all action sports, and it’s just fun. They have a sick course and take good care of the riders. My sponsor Monster is a huge part of it. It’s just a really fun event that I look forward to every year. My career started there when I was just 13 years old. Here I am, 35, still doing it and still loving it more than ever.

AM: Of course, all eyes will be on Italy for the Olympics. As a hopeful, what is it like for you to compete on this global stage and are you excited to be going back?

JA: I am so excited to be hopefully going back to the Olympics. I’ve yet to lock in my spot, but I am doing my best to ensure I make the US Team. I feel nervous about the big world stage, but I feel honored and that it’s truly such a privilege to compete at an Olympic level event. And not even an Olympic level, just at the Olympics itself is really an honor and a privilege. I feel so stoked to represent the U.S and ride with our team. I think it’s going to be a really beautiful experience. And I’m so excited to soak up the Italian culture. Eat a lot of pasta and just embrace the whole experience.

AM: You also love pushing boundaries in the Backcountry - why is this part of snowboarding so important to you?

JA: Backcountry snowboarding is kind of like it’s riding for your soul, you know? Backcountry snowboarding is just so fun. I feel like it really fills my spirit with joy and there’s nothing like riding the powder, riding Alaska, riding big lines or even just writing the resort with all your friends after it’s blanketed with beautiful, fresh snow. Yeah, backcountry snowboarding is a gift from God.

AM: As someone who has been in this career for awhile, who has had many success and is a mom of 2, how do you feel you’re approaching the sport now?

JA: Now I feel I have a way different approach to the sport. I’m kind of doing it for fun. I know the younger generation has progressed the sport so much, and I know I’m not going out there trying to do the most technical runs, but I just feel stoked to be getting out there at all and linking fun runs and just doing my best. My approach is way more relaxed in shell and I feel at peace with it.

AM: Tell us about the Jamie Anderson Foundation and what it does?

JA: So I started my foundation in 2013 to essentially give back to kids in the community. Growing up in a big family, I’m aware of how expensive it can be getting into snow sports ao I wanted to give back to kids in our community. We sponsor young athletes, peers and snowboarders, and give grants to help them with their careers, with travel expenses, accommodation, even snowboards and outerwear and things like that. It’s still pretty grassroots, but I want to see it grow more as time goes on, and hopefully help as many kids as possible.

AM: You have amassed a number of accolades and have competed at the highest levels! What do you want your legacy to be known as when people think about Jamie Anderson?

JA: I mean, I hope when people think back of me, I would like my legacy to be like spreading the love, having fun, embracing the journey, having a lot of gratitude and a full heart, and giving back to those around me.

IG @jamieanderson

PHOTOGRAPHY CREDITS | X Games

Read the JAN ISSUE #121 of Athleisure Mag and see Jamie Anderson | DEFYING GRAVITY in mag.

9LIST ROUTIN3S | JACK HUGHES

Read the JAN ISSUE #121 of Athleisure Mag and see 9LIST ROUTIN3S | Jack Hughes in mag.

9PLAYLIST MULTI | DUSTIN JOHNSON

Read the JAN ISSUE #121 of Athleisure Mag and see 9PLAYLIST MULTI | Dustin Johnson in mag.

AUSTRALIAN OPEN | QUARTER FINALS

In tennis, the year kicks off with the first Grand Slam of the season at the Australian Open which started on Jan 12th and ends on Feb 1st! We are now in the quarterfinals and are looking forward to see who will take it all! We can’t wait to see the athletes and stories that will dominate this season as well as how it culminates when it hits the final Grand Slam of the year here in NYC for the US Open.

TEAM USA WINTER OLYMPICS 2026 OUTIFTS

The Winter Olympics 2026 takes place from Feb 6 - 22nd in Milano Cortina (these games will be co-hosted by Milan and Cortina d'Ampezzo)! It’s a time to see your favorite athletes competing on a global stage from curling, snowboarding, alpine skiing and more. As we get closer to these games, we also enjoy seeing when each country unveils the looks for the teams from Opening Ceremony, Closing Ceremony and for competition looks. Ralph Lauren who has Team USA Olympic and Paralympic athletes for nearly 20 years unveiled their uniforms.

As we watch the Opening Ceremony, you’ll see Team USA arriving in a white wool coat with wooden toggles, a turtleneck sweater and wool trousers that are tailored. For the Closing Ceremony, they will have a color-block puffer jacket, wool turtleneck sweater, and white utility pants. Accessories will include knit mittens in red, white, and blue as well as a leather belt and suede alpine boots.

Via a release, David Lauren, Ralph Lauren’s Chief Branding and Innovation Officer shared that, “Ralph Lauren has had the immense privilege of outfitting Team USA for nearly 20 years, and the significance and sheer magnitude of dressing our nation’s incredible athletes—on the most dramatic stage in sport as they pursue their lifelong dreams—is an honor that never fades. Our design philosophy has always been about creating dreams and telling stories through style, and these uniforms, both timeless and modern, reflect the passion, optimism, and relentless pursuit of excellence that embody the American spirit.”

Each time they present the looks, the brand also features athletes who will be participating in the games.

PHOTO CREDIT | Ralph Lauren | Team USA Closing Ceremony Snowboarder Red Gerard (1G)

“I’ve been doing a lot of training, spending a lot of time over in Europe pretty close to where we’ll be competing in Milan,” says Red Gerard. “Trying to get better snowboarding but in a safe way without getting hurt before the Olympics! I’m stoked to represent Team USA with Ralph Lauren and to be a part of the unveiling of my personal favorite Opening and Closing Ceremony Uniforms!!”

PHOTO CREDIT | Ralph Lauren | Team USA Closing Ceremony Looks | Ice Dancers Maia Shibutani (2B) and Alex Shibutani (2B)

In addition to the looks that are worn by the athletes, Ralph Lauren also creates a collection that allows us to purchase them to support the team as well as the Winter Games. Ralph Lauren’s 2026 Team USA is available now and can be purchased online, at select Ralph Lauren stores, select department stores, and if you will be at the Winter Games this year, you can purchase pieces at their pop-up shop at the Rosapetra Hotel in Cortina d’Ampezzo.

PHOTO CREDIT | Ralph Lauren | Ralph Lauren Team USA Collection

X GAMES 2026

As we look ahead to the weekend, we’re excited that the X Games will bring us our favorite Winter sports from Aspen, Jan 23 - Jan 25th. With a number of phenomenal athletes including our DEC ISSUE #120 cover Mark McMorris who is the most decorated Winter athlete in the history of the X Games with 24 medals (11 G, 10 S, 3 B) and is a Winter X Games Founder Athlete for the X Games League! In addition, there are a number of athletes that will be hitting the snow that we can’t wait to see! If you won’t be in Aspen to catch all the action, you can tune in on ESPN, ABC, ESPN+, Hulu+, and streaming on The Roku Channel and XGames.com.

KEEPING COLD + FLU SEASON ON ICE

We’re in the New Year and whether it’s wrapping up things from 2025 or beginning the marathon of the months ahead, we have all got into the flow. With the holiday season behind us, we tend to countdown to the Spring. Part of that process is navigating Cold & Flu season. We took some time to sit down with NHL New Jersey Devils Center, Jack Hughes to talk about his love for the game of hockey, playing on this team, his Olympic debut, and his partnership with Mucinex Kickstart!

ATHLEISURE MAG: When did you realize that you fell in love with hockey?

JACK HUGHES: Like honestly, super young I would say! Like, my older brother played (Editor’s Note: Quinn plays for the Minnesota Wild and his younger brother Luke plays for the Devils - they are the first trio of brothers to all be top-7 NHL draft picks and are cover athletes for EA Sports' NHL 25), both of my parents played, and growing up, hockey was always around! I always had a stick in my hand. It was probably when I was extremely young and we were on the ice skating. My brother did it so I would say that I would have been 2 or 3.

AM: That is pretty crazy and amazing!

At what point did you realize that you wanted to go pro?

JH: I mean, I don’t think that you really realize that, I think that when you’re 8 years old, you’re playing to have fun and then it’s the same when you’re 12 and then 14. But maybe, when I was 16, that’s when I started to realize that maybe that would be realistic, you know? That’s when hockey gets more serious and the pyramid starts to shrink a little bit! Just growing up, that was always a dream of mine! I just wanted to play – to play in the NHL, but it just seemed so far fetched at the time.

AM: You got drafted in 2019 and you play for the New Jersey Devils, what does it mean to you to be on this team?

JH: Yeah, it’s good! I enjoy playing on the team and also living there. It’s the only team that I have played for in my career and I really enjoy it. It’s a place that I call home now and I love it and I have really loved my time here.

AM: Clearly playing this sport is a total body workout! What are 3 workouts that you do to get ready for Game Day?

JH: Well, workouts that I do, it’s kind of hard because you’re playing every night! You’re kind of just warming up and activating and you’re trying to keep your body feeling good and staying loose. But you also want to be kept strong and to keep it that way throughout the year. It’s important to get your rest obviously and your cardio is at such a high level because of all of the games and all of the skating, so there is so much that goes into it. But you’re just trying to keep your body feeling good for when you do play.

AM: What are your foods that are you’re go-to’s that you enjoy eating?

JH: I obviously love desserts, but I can’t have those all of the time! But things that keep me going for Game Day are things like sweet potatoes, a lot of high protein things like steak and chicken – you have to do all of that! Eggs, a ton of eggs in the morning is another one. I don’t know, it’s kind of like, you don’t really eat for food or enjoyment, it’s for fuel so that you can fuel yourself so that you can feel good and you can feel energized.

AM: With the Olympics coming up, you’re going to be competing on that global stage, what does it mean to you to be able to do this?

JH: It’s just a huge dream of mine. You know, I grew up as a proud American so it’s a big dream to be able to play for your country in the Olympics and it’s the biggest stage in hockey. So to be able to be a part of it is something that I have dreamed of for my entire life and I’m excited to be able to go through that process.

AM: You’ve partnered with Mucinex and Athleisure Mag is based in NYC and we’ve had a mix of some mild days and some cold days but you know this is the time of year where we are navigating Cold + Flu season. Why did you want to partner with Mucinex and what are you doing to make sure that you are staying cold and flu free?

JH: Honestly, you have a ton of late nights traveling and you’re always moving around going from city to city. You try to stay at your best, but obviously, you get sick sometimes! I feel like Mucinex is at every locker room. Players are taking Mucinex for multi-symptom relief so that they can feel better and feel ready to try to be able to perform at their best. You have to do that and you have to get your rest as well. You just try to feel as good as you can!

AM: Can you tell us about the Kickstart to Greatness Campaign that you launched as you have partnered with Mucinex Kickstart which honors the real key heroes of youth hockey - the mentors and programs that have helped shape young hockey players?

JH: Yeah! They have partnered with USA Hockey Foundation and have donated $20,000 to help fund the young American kids that are playing hockey. It’s something that I am super passionate about because I was super young too and obviously, youth hockey is something that is close to my heart. I was grateful to help Mucinex host a youth clinic with USA Hockey and Hockey in New Jersey to help kickstart the next generation of hockey stars. It’s an easy thing for me to be involved in this as they donated to something that I care about and it is an easy merger with something that I really care about and it is an easy thing to support.

PUSHING THE LIMITS | MARK MCMORRIS

This month, we end the year with a cover star that we are very excited about who is the most decorated snowboarder in X Games history, with 24 medals (G11, S10, B3) as well as being a 3X Bronze Olympic Team Canada Snowboarding medalist - Mark McMorris! He is known for taking to the snow in Slopestyle, Big Air and Backcountry as he truly has a passion for his sport! His love for it has taken him all over the world, whether he’s competing or doing stunning films such as his latest PAVED in collaboration with Red Bull and Burton, that are both sponsors of his! He has additional coveted list of sponsors as well as including Oakley, Dove Men + Care, KLM Airlines, and Toyota to name a few.

We caught up with him ahead of some phenomenal competitions including Rockstar Energy Open that took place this month, X Games next month, and the Winter Olympics 2026 in Milano Cortina, Italy - for his 4th appearance - just for starters. We wanted to know more about how skateboarding led to snowboarding, the styles of snowboarding that he enjoys doing, the importance of competitions, how he approaches training, the upcoming season, and how he gives back through the McMorris Foundation!

ATHLEISURE MAG: We know that you enjoy skateboarding. What took you from that sport and drew you to snowboarding?

MARK MCMORRIS: Honestly, we went on a family trip and my brother and I are 2 years a part and my mom was about to have us go on a ski lesson and we saw snowboards for the first time! They were on the wall in the rental zone where you would sign up and get your gear for your lesson. I had skateboarded the entire Summer before and I thought, “I want to stand sideways, I want to be able to skateboard on the snow.”

Thank God our neighbors on our street were skateboarders and kind of got me into that and hooked on that! If not, I might have went into ski lessons! I’m very thankful that I became a boarder and it is a huge kudos and thank you to skateboarding!

AM: At what point did you think that you wanted to go pro and really do this as a career?

MM: I think when I was 12 or 13. I knew that I had potential and that I loved nothing more than being able to snowboard and to be up in the mountains with my friends. I didn’t know how I was going to do it, but I was definitely plotting that I would be able to stay in the mountains and to enjoy this and to do it for the rest of my life! I didn’t know what avenue I was going to go, but I did have my mind made up that I wanted to snowboard for the rest of my life.

To do so professionally was the dream. I mean, when you’re super passionate about something, it’s crazy how hard the human can work towards it!

AM: 100%!

You’re known for Slopestyle and also Big Air, can you tell us about these disciplines and why you are drawn to them?

MM: Slopestyle is a combination of rails and jumps – kind of what you would see around every single snow park. Most resorts will have a couple of jumps and a couple of rails. That’s what a lot of kids grow up doing in that freestyle of things of riding. There’s less and less half pipes nowadays. Where we grew up in Western Canada, there wasn’t many half pipes if any! So, that’s kind of what I was drawn to and obviously, I liked catching big jumps.

So, catching Big Air, is just one single jump. Slopestyle is a combination of jumps and rails which we really love and are drawn to. That’s kind of what you would see in the movies and things like that. So, I have always had a big love for it, and still do!

AM: Clearly, snowboarding is a full body sport, but do you find yourself doing other fitness methods or workouts that help to optimize you when you are doing this?

MM: For sure! Having mobility and strength in those deep ranges will keep you less injury prone, will make you be able to stay on the mountain longer – so strength and mobility are kind of the 2 bigaboos and I work on those daily. Especially as I get older, it’s always been very important to me and I came up during a time where my elders were like, “you have to stretch and you have to do gym work.” If you want to be a pro, you have to be a pro athlete and you have to have fitness and that kind of strength to be able to do it at the level that we are doing it and to of course have that kind of longevity! You want to try to stay out of that rehab zone!

AM: From what you can tell as we’re talking to you as you’re preparing for the Rockstar Energy Open in Breckenridge – how is it different than other competitions that you have been in as I know this is their first debut in snow.

MM: Yeah. I think it is really exciting that there is a different kind of contest that is happening in an Olympic year where it’s usually very regimented. It’s nice to be able to switch it up and kudos to them to get a unique group of riders together and to have a very unorthodox, fun, creative course that we would normally not see and to have a fun twist on things! I’m really stoked to be here and it’s nice to have this break in the season. You’re still competing and you still want do well and you’re making a plan and trying to do a run. At the same time, it feels a little more laid back and you’re not chasing points to qualify for the Olympics or going for broke on some 80’ jump – it’s all fun sized and extremely creative.

AM: You have the X Games coming up as well as the Winter Olympics. What’s a week of training look like when you are focused on competitions like that. Are you doing anything different?

MM: A week of training during a major competition like the X Games or the Olympics, is a lot of planning around when the practice sessions are. You’re trying to peak at the right times, trying to get the rest you need – when you have a day off, maybe you’re going to do a lift then. Most of the time, it’s a lot of recovery and mobility, breathwork, thoracic spine, and things like that – trying to just keep the chassis in tip top shape. Trying to eat clean and prioritizing a good 8 hour rest, things like that.

I would say that on non-competition weeks, you’re lifting more weights and doing harder gym sessions. But the practice sessions are a ton of impact and a ton of mental stress. So when you get off the hill, you’re in the gym, but it’s more about spinning, recovery, mobility, eating clean, and sleeping.

AM: Wow!

You’re one of the most decorated snowboarders and with the X Games being a few weeks away, what do you love about competing there and what are you looking forward to?

MM: The X Games has been so amazing for my career! I have had great success in Aspen and I love the town – it’s a special place. I can’t say enough good things about X Games and Aspen – it has truly built my career to what it is. I’m just thankful that I am still doing it and my first X Games was in 2011 in Aspen –

AM: Which is crazy because that’s veteran status there!

MM: Yeah, 15 years now! I’m thankful to still be going out there, I’m thankful to still be able to have a shot at winning. I’m feeling healthy and happy and I’m really excited to be able to get back there!

AM: This will be your 4th Olympic appearance. What does it mean to you to represent your country, participate in the opening and closing ceremonies, and to compete on that kind of global stage?

MM: It’s an honor to represent your country! Like you said, it will be my 4th time around which I am extremely proud of. There’s not a single male that I competed with in 2014 at the Sochi Olympics that will be at the Olympics in Italy. I am proud of that longevity and I am proud of the hard work that I have put in. I am really looking forward to going out there and doing my best and riding to the best of my ability. I really feel like that if I do that, I have a good shot at some hardware. I’m excited for family and friends to be around because the last one in 2022, it was quite COVID’d out. It wasn’t a ton of spectators.

When I go to an Olympics, it’s always been pretty focused mode – horse blinders on. Not really like taking in a ton – you’re just kind of focused on what you’re doing. I actually went to Paris for the last Summer Games and it was a lot of fun to be able to take in an Olympics and not to compete! I could just be a fan and I really enjoyed that! So I’m excited for friends and family to come to get that experience and obviously, as I get older and mature more, I know that there is a lot more to life than that, but I will definitely be locked in and focused and I will try to enjoy it as well as the pizza and pasta as well!

AM: Pizza and pasta – that’s our language right there!

MM: Yup! If we’re going to get a big work in, you get to have a carb load!

AM: As someone who has competed all over the world, you have filmed all over the world, are there 3 places that are your top destinations to snowboard in that you can share?

MM: It’s really hard for me and I guess I’m biased, but I will say that Western Canada has got to be in my top 2 if not 1! I think Japan is a place that if you love to ski or snowboard, it’s a must! Anytime after the New Year to late Feb, it’s really hard not to score there. It’s a really special place and it’s neat to go there and to experience that culture. I spend a lot of time on the glaciers in Europe during the Fall for training and I like spending time in Switzerland, Austria – places like that! I really like Italy – their mountains are amazing and the people and the culture are also amazing there. I think that the Alps, Japan and Canada are my 3 favorite places to go.

AM: Because you do travel so much, are there 3 items that you like to take with you that make you feel like you’re at home?

MM: Yeah! You know I return to the same spots a lot over the last 15 years. Something that always comes with me is this little portable blender and then I have juicers all around the world at the places that I stay! Then, there’s my roller! Like I bring that in my carry-on because sometimes I get off the plane and when I am waiting for the next flight, I can just roll my back out and it’s such a good feeling – I love it! I would say that those are obviously my essentials – I mean clearly there’s my passport and things like that.

But the things that I bring that I like, my portable smoothie, I have juicers everywhere and my roller!

AM: What do you think has allowed you to have such longevity in this sport?

MM: I think what has helped me to have such longevity in this sport is keeping a good circle of people around me. Keeping friends, family, agents, and managers that keep it fun for me. That’s really important and people that want to work hard and succeed, you need to surround yourself with people that have like minded goals for sure! Then there’s my overall passion for snowboarding, my love for snowboarding has been something that has definitely pushed me and helped me to elevate my career. My love for the community of snowboarding, and how thankful that I am that it has given me the life that I couldn’t have even dreamed of. It has literally been something that I couldn’t have even dreamed of. It’s really important for me to try and to give back. We do that with the McMorris Foundation and things like that. We just try to break down the barriers of entry. I think that giving back to a community that has given you everything is really important with longevity. Also not just competing my whole career – it’s also breaking off and doing some films and just not doing the same thing constantly – it has kept it fun for me!

AM: You mentioned the McMorris Foundation that you started with your brother, Craig, did you think that it would be where it is at today?

MM: No! Honestly, I’m so thankful that we did it as far back as we did. It kind of seemed like we weren’t big enough to have a foundation when we started it, but that’s not true. We got to meet some incredible people and some generous people and have had quite a big outreach. We’ve had connections to other athletes, we’ve got to do some amazing things and to raise tons of money and I feel like we’re so lucky and have been able to play hockey, to play baseball, to snowboard and to do this and to do that. It taught us a lot in life. You can learn a lot through sport and I want every kid to have that experience and it is something that is near and dear to my heart.

AM: When you’re not competing, how do you take time for yourself?

MM: Um, I am a huge sports person so even when I have time off, I’m engaging in sports whether it’s surfing, playing hockey, skateboarding, going to sporting events! Obviously, spending time with my family – we all like to golf. I like to chill with my friends really and just doing normal stuff. I definitely like to try and experience some of the places that I have been lucky enough to go to, but it is so work focused. So I prioritize that more by going on trips to see places and really immersing myself in the culture which I quite enjoy. It can be like I said, like horse blinders sometimes when you are going to these places and you have such a goal and it’s like work – well it is work because you’re grinding. So, I want to experience these places and more things and those places that I love. I’m a huge food guy, I love food from different places around the world. So I really indulge in that when I can!

AM: You’re also known for snowboarding in the backcountry and last night, we watched PAVED.

MM: Nice!

AM: Yeah, it was the best 42 mins of our time last night watching this in prep for this interview!

MM: Sick! That’s really cool to hear – thank you!

AM: We’ve snowboarded and we are nowhere near your level, but we do like doing it to go out a bit and then to have drinks after.

But watching you and the other athletes in the backcountry at locales around the world was really great to see as we are fans of theirs as well. Tell us about this movie as we know it was done in partnership with Red Bull and Burton and why did you want to participate in this?

MM: I mean, it was a little tricky timing in terms of being in such a big year coming up. It was something that is so important to me in being able to have such a presence in the backcountry and the film world. It was really cool to hear that you watched it because you see how cinematic it is in the backcountry and how it looks. Of course it can look a little scary sometimes.

AM: Oh it was terrifying to see the ones in Alaska – couldn’t imagine it!

MM: Yeah it’s like wow! Snowboarding on these untouched slopes it’s just so majextic and picturesque and honestly, it’s a ton of fun to be out there for me. I love pushing myself like that as well and it’s such a team effort filming. You’re all helping each other and you have each other’s backs! That’s a nice change sometimes – I mean we all have each other’s backs, but we’re also competing. So being in the backcountry with Zeb Powell (X Games G1 + S1) for the first time and long time friends with Danny Davis (X Games G2), Brock Crouch, and Ben Ferguson (X Games S1 + B1) – to have that crew together and just making an awesome film! Thank you to Red Bull and Burton for giving us that rad opportunity! It was something that I definitely couldn’t pass up and I think that they did an awesome job on the movie!

AM: It was beautiful and what came to mind was in watching surfing for years and specifically things like the big waves in thinking about HBO’s 100 Foot Wave, you know about the tow in for surfers. The film illustrated this with drops ins from the helicopter as well as the Ski-Doos - not sure if that is correct...

MM: Oh yeah the Ski-Doo, you’re right – you nailed it! It’s crazy what you can access on those things and that’s a big part of it. Of course, as you saw, the triangle has the Helli on top which is the top mode of transportation! But Ski-Doo, they’re amazing what you can get to. I loved being back there and being able to enjoy that with friends, it’s freaking special and you don’t have that kind of instant gratification. Like if you’re doing a competition and you do well, you’re on that podium. But when you do this and you get clips and you see it all come together, and it’s such a team effort – that’s comparable, if not more gratifying at times.

AM: The film was awesome and the music – everything was just produced and came so well together. It was very cool!

MM: Thank you! I’m happy that you enjoyed it.

AM: You have 24 medals from the X Games, 3 from the Olympics, you’ve won US Opens, you have coveted brands that are sponsoring you, you’ve been in a number of films, and you have left your fingerprint on the sport. What do you want your legacy to be known as when they are looking at Mark McMorris and this incredible career?

MM: Ooo. Someone that pushed the limits. Someone that had a love for the sport and really focused on all sides of the sport and wasn’t just kind of like a one lane kind of guy. Someone who gave back to the community. That would be something that I would be truly proud of!

AM: We appreciate you taking the time, we didn’t realize that you will be training tomorrow in prep for the competition that is taking place this weekend!

MM: No problem! I’m so excited for this cover and it’s so neat that I will be on the cover as there have been some very impressive people that have been in it!

IG @markmcmorris

PHOTOGRAPHY COURTESY | FRONT COVER/BACK COVER Chris Singer/Red Bull Content Pool | PG 16, 27 Frederik Kalbermatten | PG 19, 20, 28, 30, 34, BACK COVER Aaron Blatt | PG 23, 24 Emily Tidwell/Red Bull Content Pool | PG 33, 40, 44 - 51 X Games | PG 36 Christian Pondella | PG 38 Cole Giordano/Red Bull Content Pool | PG 42 Rock Star Energy Open |

Read the DEC ISSUE #120 of Athleisure Mag and see PUSHING THE LIMITS | Mark McMorris in mag.

NEW YEAR, N3W YOU

Read the DEC ISSUE #120 of Athleisure Mag and see NEW YEAR, N3W YOU in mag.

ROSE BOWL GAME

We’re looking forward to kicking off the New Year with the iconic 112th Rose Bowl Game with Alabama Crimson Tide (9) against Indiana Hoosiers (1) as they go against each other for this Playoff Quarterfinal. We’re already looking forward to this game on Jan 1st at 4pm ET!

Indiana won the Big Ten Championship for the first time since 1967 in their game against Ohio State. Although the Hoosiers started ranked 20th, after winning the Big Ten title the university is the only undefeated team in the Football Bowl Subdivision. They are the overall No 1 seed. Their all-time bowl record is 3-10.

Alabama defeated Oklahoma in the first round of the CFP playoffs. This is their 9th appearance at the Rose Bowl Game with a record of 5-2-1 and an all-time bowl record of 42-27-3.

ROCKSTAR ENERGY OPEN 2025

We’re looking forward to the Rockstar Energy Open at the Breckenridge Ski Resort that takes place from Dec 19-21st in Breckenridge, Colorado. This 3 day festival is free and open to the public and showcases world-class snowboarding competitions, live music, art, installations and an interactive fan village with Breck’s 5 iconic peaks in the background. You’ll enjoy elite pros as well as rising stars!

The inaugural snowboarding edition of the Rockstar Energy Open will include both men’s and women’s divisions and spotlight a star-studded roster of Rockstar Energy athletes, including Olympic gold medalist Red Gerard, Colorado native Nik Baden, and fan-favorite Iris Pham.

The Rockstar Energy Open will also debut a new world-class rider-designed course created in partnership with Snow Park Technologies and the Breck Terrain Park Crew. The competition venue will feature a unique muli-terrain setup unlike traditional slopestyle, halfpipe or big air formats. 

Read the latest issue of Athleisure Mag.

THE SUPER AGENT | LEIGH STEINBERG

We spoke with legendary sports agent, author and philanthropist, Leigh Steinberg. It was intriguing to hear how he became a sports agent before it was a core field and what research and strategy he puts into win-win dealmaking. Agents, managers/owners and entrepreneurs alike surely benefit from listening to and following his tried and true methods. He is all about making relationship bonds and helping athletes on and off the field. We discuss some of his major sports deals; working with top sports players and teams; as well as landing endorsements that align with player values. His new book, The Comeback: Resilience, Empathy and What Matters, comes out this Super Bowl, and includes his story of alcohol addiction and rebounding to be over a decade of continuous sobriety, as well as continuing to help athletes on the field; their health; as well as being a role model and supporting their respective communities, nurturing young sports talent, and during local tragedies.

ATHLEISURE MAG: So what led you to become a sports agent?

LEIGH STEINBERG: Well there really wasn’t a field of organized sports agentry when I began.I was a dorm counselor in an undergrad dorm working my way through law school and they moved the freshman football team into the dorm, and one of the students was the quarterback, Steve Bartowski, and in 1975 he became the very first player picked overall in the draft, the first player in the first round, and he asked me to represent him. I was out of law school a year choosing between different offers, and all of a sudden here I had the first pick in the NFL Draft and we ended up with the largest rookie contract in NFL history.

So that got it started, but my dad had two core values. One was treasure relationships, especially family and the other was make a meaningful difference in the world. In that very first experience, I saw that athletes were venerated in idol worships and that if I used their experience to try to trigger positives in the world that we could send them back to the high school community, and they could set up scholarship funds, or work with Boys and Girls Club, or a Church at the Collegiate level, they could endow scholarship or retrofit equipment and bond with the alums, and at the pro level that we could set up a charitable foundation that would attack some problem that bothered them in the world and use the leading business figures political figures and community leaders to assist in executing the program.

So that’s work done and running back who just put the 220th single mother and her family into the first home they’ll ever own, or Patrick Mahomes II his 15 and the Mahomies it helps at-risk kids, kids in hospitals, kids without enough to eat, and so that’s how I began, and that’s been the spirit of our firm.

AM: So how is it that you built the relationships with the team owners, the managers, and the GMs to get to some of those biggest deals ever?

LS: I think the whole key in life is listening skills. It’s being able to draw out another human being cut below the surface; understand their deepest anxieties and fears and greatest hopes and dreams; and see the world the way the other person sees it.

Now put your heart and mind into the heart and mind of a general manager, of an owner, of a potential client, and really people don’t tend to share their deepest emotional feelings very easily - so you have to create an atmosphere of trust around another human being so they’ll peel back the layers of the onion and show you who they are, and then you can craft win-win scenarios.

AM: That’s great. So what is it about win-win negotiating that has such big results? We’d love to hear more about your formula.

LS: So it’s first of all, doing an internal inventory so you understand how important is short-term economic gain and how important is long-term economic security. What about family or geographical location, or profile or autonomy and for an athlete? How important is being on a winning team, the quality of coaching, the system that they run the facilities.. and it’s to have an understanding if you’re representing a client of really what is critical to them in this transaction. It’s understanding what’s critical to a management type in the same situation. So it’s doing research ahead of time, it’s understanding the business, the profitability, the revenue streams and in contemporary sports salary caps, and understanding how they work and how to work around them. So it’s really a commitment to a win-win scenario where both parties walk away happy, and it takes creativity so there are times where you need to think outside the square and be more creative in how to problem solve.

AM: There’s so many lessons that you could give us just in an entrepreneurship in general, so what were some of the tools you used or even a war story about when you saw an owner a manager and or GM on the other side, but they weren’t really meshing where they agreed on what to do?

LS: So that’s where it can be important to go to the ultimate decision maker, and hopefully if I can negotiate with an owner.. can I create a concept of whose reality will govern in the situation. So one of the things I do is to create exhibits that show exactly how valuable a player is in a series of statistical categories or honors and that just how that relates to the market, so if we’ve done that correctly it should be a blueprint for a logical conclusion. So instead of saying I want the money or the most money, or whatever you’re trying - motivate the other side through logic, statistics and give them a framework to view compensation through.

AM: What has been part of your recipe for building strong relationships and bonds on and off the field?

LS: Part of it is not embarrass people publicly. That it’s understanding that there are, especially in sports having public exposure, putting the team in an awkward position creating a conflict publicly doesn’t near to the benefit of a client. In other words, you should try to do these things seamlessly behind the scenes quietly so that the first time anyone even knows negotiations are happening is when you have a happy player sitting signing his contract. So it’s being careful to safeguard relationships. if you’re in a situation where someone from the other side has his neck exposed and you’re tempted to step on it, the only thing I can tell you for sure is your neck will be exposed at some point in the future, and I think it’s critical to honor those relationships.

We live in primarily an oral world, so your word is your bond. So I think it’s really important to be trustworthy and to not try to build your own stature through diminishing others.

AM: Very true. So I know you’ve been asked a lot about Jerry Maguire in the past. It really hit me hard when I got to see it, so I wanted your impression by being an advisor, by being the inspiration and also the memo and the infamous tagline - I’d love to hear your thoughts about it.

LS: Well for the memo as you know, our concept is role modeling making a difference in the world. So it’s a boxer Lennox Lewis cutting a public service announcement that says real men don’t hit women and that could trigger behavioral attitude in rebellious adolescents more than a thousand authority figures ever could. So Cameron Crowe (Almost Famous, Vanilla Sky, Fast Times at Ridgemont High) called me up, the writer/director in ‘93 and asked if he could follow me around for a film that would be based on a sports agent. So he went to the NFL draft with me in New York. He went to league meetings in Palm Desert. He went to Super Bowl. He came to a series of games with me and went to pro scouting day at USC. He was like a fly on the wall and I told him stories.. lots and lots of stories and what part of those stories went into it, I’ll leave to Cameron, but then I was technical advisor so I had to vet the script to make sure [there was] the willing suspension of disbelief that holds you in the picture, and that the dialogue seems real, that the look is authentic and didn’t get tampered with, and then I worked with the actors.

I took Cuba Gooding, Jr. (Men of Honor, Boyz N The Hood, Selma), who played the wide receiver down to Phoenix for the Super Bowl and made him pretend he was a wide receiver client of mine all week and he hung out with Desmond Howard and Amani Toomer. I actually had to show the quarterback in the film played by Jerry O’Connell (Stand By Me, Las Vegas, Scream 2) how to throw a spiral because he had gone to NYU and they didn’t have a football program. So anyway it’s been 27 years and still every time I go to an airport or go out to dinner someone runs up to the table and either asks me to say those four words or says them to me that start with ‘Show Me The..’

AM: And is it taken well by you for the most part?

LS: Sure I think that I believe the film humanized sports agents and showed some of the true caring that goes into the relationships and you know it was the highest grossing sports film of all time until The Blind Side came along.

AM: Hmm, well we love that movie and thank you for being part of it and being an inspiration. It’s also inspiration for business people on passion, ethics, discipline and holding on; it’s an inspiration for people in romance - I mean the movie does go beyond sports too.

LS: So it’s really cool one of the reasons it was popular was the relationship, yeah romantic relationship. I have a new book coming out at the Super Bowl and it’s about resilience. It’s called The Comeback and it comes from the realization that life will frustrate us all at some level, hopefully minor and not catastrophic, but in many cases because of divorce and relationship problems and financial problems and substance abuse, people hit a situation where they lost their way and and they seem to be destructive. So the question is not whether that’ll happen in some form, it happens to us all. It’s how do you come back from that? How do you find resilience seeing the light at the end of the tunnel? So, it’s stories of resilience, including my own story.

AM: That’s really cool, looking forward to reading it. A lot of people need comebacks and you know as you’re speaking I think there is also a big epidemic right now of people functioning in their jobs or tasks or relationships but silently maybe not liking it or fitting where where they’re they might be just accomplishing the status quo but they need that pivot or growth that we kind of all need a comeback.

LS: Right, so sometimes not the most devastating moments, but it could be assessing yourself every now and again and making sure that you’re on the right path that’s where that internal assessment tool where you know short-term economics, long-term economic, profile making a difference in the world autonomy - you know vacation, whatever it is it’s having the most pristine clarity as what really will bring fulfillment to a person.

You know it’s fair to say, I battled with alcohol and crashed back in 2010, and so you know people are out there still suffering. The first key is breaking denial. OK, alcohol and addiction is a disease that tells you that you don’t have a disease, so it’s having some clarity about the fact that you’ve hit bottom. You don’t want to live this way for the rest of your life and you’ll take action. My action was a 12-step program, with a unique fellowship and the point is there is light at the end of the tunnel. I mean I just turned 15 and a half years continuously sober, so the point is for people out there despairing, who are confused and despondent - reach out! There’s help available and you can turn your life back into the fulfilling journey that you hope for that’s great.

AM: Let’s discuss the groundbreaking Mahomes deal, so how is it going through all that when you land that deal in 2020 with the Chiefs? What were you feeling when you closed the deal? What did it take to get there? How did Patrick feel and I guess you guys were on top of the world then!!

LS: Again, I think it’s understanding every client and to Patrick what was important was winning and wanted to go to the super bowl. In other words, it wasn’t enough to be the highest paid player on a team that was losing or under, so it’s part of what’s different about representing athletes, is that you’re not representing a corporation or a pig iron manufacturer or some commercial, and they’re a human being, so that you start to grow and care for the person you become bonded with. So being able to guarantee lifetime security felt really good.

AM: You have been a such a pioneer involved with endorsement deals. You know it’s great, that in the endorsement deals that you advocate and close for like-minded values between the players and hopefully the brand at the time and continuing. How is it finding those relationships between athlete and brand and showing athletes that they don’t just have to do things for money, that they could do things with money and values attached.

LS: Well one of the things I’ve tried to be careful of is advising clients not to do all that many endorsements [until] they’ve established a sports career. So to sort of take it easy so Mahomes didn’t do endorsements his first year, he wasn’t a starter and the second he was at the end of that year it was fine, but you want to prove to the fans of the city, to the ownership, to the other players that you’re serious about football or baseball or basketball, and you’re committed. Also hopefully set up a charitable foundation that shows you’re serious about being involved in that community, so a lot is about values, it’s about understanding that high profile is a role model and that your associations with products and and companies in the world ought to do what you suggested, which is to share the same values about what’s important. If you believe in helping people, then there’s a component there and each of the deals can actually have a structure where they go back to help the charity.

AM: Then sometimes you’re involved with helping athletes give back just to a disaster and being involved with the situation. How do you help facilitate those positive impact scenarios?

LS: I remember Ben Roethlisberger donated when they had the big tidal waves in Thailand. He donated a game check to relief, so it’s having an awareness of the time and place. One of the things we’ve been able to do at our Super Bowl party which I hold every year, is to address problems. So for example, back in Miami around 2008 or 2009, we shipped the water machine to Haiti. They had just had an earthquake and cholera problems with impure drinking water, we were able to ship a water machine that purified the water for 140,000 people. So it’s when we had troops in the field, we did a live hookup with troops between the Super Bowl party and Afghanistan and Iraq, so it’s having an awareness of what’s going on societally.

Years ago I created something called the Sporting Green Alliance and it took sustainable technology and wind, solar, recycling, resurfacing and water to state the arena and practice fields to drop carbon emissions and energy costs and it transformed them into teaching platforms. So the millions of fans that go could see a waterless urinal or solar panel and think about how to integrate those concepts into their homes and businesses.

AM: Then there’s also the Leigh Steinberg Foundation, so that’s where you’re helping educate about head trauma and CTE.

LS: I had a crisis conference back in the 1980s because I’m representing half the starting quarterbacks and they keep getting hit in the head and we would go to doctors and ask how many is too many? What’s the number that should contemplate retirement and they had no answers. So we started holding brain health summits back in 1994, and the first one here in Newport Beach had Troy Aikman, Steve Young, Warren Moon, and Drew Bledsoe, all came and listened to neurologists. By the time we got to about 2006, doctors like Bennett Amalu told us that three or more seemed to be the magic number, and after that you had an exponentially higher chance of Alzheimer’s, Parkinson’s, premature senility, chronic traumatic encephalopathy, and depression. So I call this a ticking time bomb. We’ve continued to have those brain health summits. We did two hours in New Orleans at our Super Bowl party, and I thought why not establish a foundation to raise money for research into brain health. There are two new modalities, one’s called RTMS and the other is neurofeedback. They can actually through neuroplasticity rehire a concuss rewire a concussed brain, so we’re making some progress and I have a series of neurologists on the board of the foundation and some iconic athletes.

AM: You’ve done so much, including golf tournaments and youth support for talented youth to get sponsorships. What is it that drives you to do so much good in the world beyond being an agent?

LS: So my my dad used to say if you see a problem in the world as tiny as picking up a piece of trash or as big as racism or climate change, and your tendency is to wait for they or them to solve the problems, older people, political figures, you know someone else, he would say, you could wait forever son, ‘the they is you,’ ‘you are the they.’ So it’s just a sense of responsibility, that’s part of why I’m in this world, is to heal pain to help people who can’t help themselves, to try, and be as active as I can in bringing hope and healing into the world.

AM: What is one lesser known story in either closing a deal, or in working with a top client - our community would certainly love it.

LS: So Ben Roethlisberger, Super Bowl winning quarterback of the Pittsburgh Steelers, was very superstitious, and so he had a routine he did before every game. So it came time to see the AFC championship, which was Pittsburgh versus Denver in Denver, and usually players will reserve tickets for you as an agent and everything. So I called Ben before that game about tickets and there was silence on the other end of the line, and I said is there a problem? He said, ‘yeah well, last year you came in Pittsburgh to the AFC championship game, and we lost.’ I said, well Ben there were 70,000 other people there too. He says, ‘I don’t know,’ but I said you mean I can’t come to the game? He said, well you could go to willcall, but you’ll be waiting for hours. So at any rate, they played, they won. So go back to the Super Bowl, which was played in Detroit, and I’m on the bus on the way back with him, and I said, ‘Ben guess what? You just won the Super Bowl, and I’m here, so I guess I get to go to more Super Bowls?” And he says, “Yes, but never an AFC championship game.”

IG @leighsteinberg

PHOTOGRAPHY COURTESY | Leigh Steinberg

Read the OCT ISSUE #118 of Athleisure Mag and see THE SUPER AGENT | Leigh Steinberg in mag.

ESPRESSO TIME | LAVAZZA DANIELE FOTI

The end of the Summer means that there are functions that take place that wraps the city up in the festivities - the US Open is one of them as everyone shares their love of their favorite athletes who play tennis. In addition to a number of activities that we attended during this time, we were guests of Lavazza at their US Open Suite at Arthur Ashe Stadium where we were not only able to catch Mixed Doubles with tennis’ biggest stars, but we got to know more about the brand, previewed a launch of their latest machine, and even got to see amazing partnerships that they are involved in! We got to hear about this and more from Daniele Foti, VP of Marketing at Lavazza North America. We sat down with Daniele to talk about many of the things we saw that we’re now able to share with our community.

ATHLEISURE MAG: Before we delve into all things Lavazza, can you tell us a bit about your background and how you came to the brand?

DANIELE FOTI: My career began in finance after earning a degree from Bocconi University in Milan and a Master’s in Accounting from Sweden. Those early experiences at General Electric Capital and Coca-Cola HBC gave me a strong grounding in business fundamentals. Over time, I found myself increasingly drawn to roles where I could have a direct impact on the business and help drive growth — understanding consumers, shaping brands, and supporting organizations in their evolution. That led me to roles at Reckitt Benckiser and L’Oréal Italy, where I honed my expertise in sales, trade marketing, and overall brand strategy.

AM: For those that are not familiar with Lavazza, what can you tell us about it?

DF: Lavazza is, at its heart, a family story built on more than 130 years of dedication to coffee and to quality. From the very beginning, the brand has represented Italian craftsmanship and innovation, from the first espresso blends to today’s sustainable coffee solutions. We are not just about coffee as a product; we are about coffee as a moment of joy, connection, and pause. Whether at home, in the office, or out in the world, Lavazza exists to elevate the everyday ritual of coffee into something memorable and meaningful.

AM: You’re the VP of Marketing at Lavazza. What does this role entail?

DF: My mission is to shape how consumers experience Lavazza across North America. That includes building campaigns that bring our heritage and innovation to life, creating partnerships that amplify our presence, and ensuring every interaction, from packaging to experience, reflects our premium Italian DNA. At its core, my role is about storytelling and helping people see coffee not only as part of their day but as part of their lifestyle.

AM: We had the pleasure of attending your US Open Suite to watch Mixed Doubles matches as well as to learn more about the brand. You presented Flavia at the suite. What should we know about it?

DF: Flavia reflects Lavazza’s commitment to bringing premium beverage experiences anywhere, especially in workplaces and home offices. It delivers café-quality coffee, lattes, hot chocolate, and a full variety of drinks at the touch of a button. At the US Open, guests experienced the new Flavia Aroma Brewer firsthand, discovering how it transforms an everyday break into a moment of indulgence — not just for coffee, but for any beverage the platform can provide. Flavia embodies the concept of “Expect More” — it’s about elevating every pause; offering multi beverage versatility, and creating a premium, indulgent experience every time.

AM: You have partnered with Jannik Sinner (Winner: Australian Open - 2, Wimbledon - 1, US Open - 1) for a while now. What can you tell us about how the brand and this athlete connected and why is this partnership important to you?

DF: Our partnership with Jannik is a natural and long-standing one, spanning over 10 years. Coffee and tennis both require dedication, rhythm, and energy, and Jannik embodies those qualities beautifully. Over the years, we’ve celebrated this connection through activations like the US Open, where Lavazza brings fans closer to the sport and the rituals that fuel performance. His authenticity, drive, and joy in what he does perfectly mirror Lavazza’s values. Together, we highlight excellence, consistency, and the everyday rituals—on and off the court—that make great achievements possible, and we serve as ambassadors of Italian excellence in the world.

AM: While we were at the suite, we got to see about some upcoming partnerships that are taking place with Apple TV’s The Morning Show. What can you tell us about this?

DF: Lavazza is proud to be part of the upcoming fourth season of The Morning Show, now streaming on Apple TV+. This partnership highlights our commitment to bringing moments of calm, warmth, and connection to people’s mornings. Amid the chaos of daily life, Lavazza offers a ritual to reflect, reset, and reconnect—reminding viewers that mornings are an opportunity to “Make Your Morning a Show.”

AM: With the holiday season coming up, what can we expect to see from the brand that our community can be excited about?

DF: The holidays are about conection, and coffee often plays a role in those moments. This season, we want to inspire people to slow down, savor, and share joy over a great cup of coffee. Whether it is gifting, entertaining, or simply taking a quiet moment for yourself, Lavazza will be there to make it special.We’re also excited to bring a unique experience to Art Basel this year, where fans can engage with our brand in an immersive, creative way—celebrating both art and the pleasure of coffee.

AM: Are there any upcoming projects that we should know about that are taking place this year or even early next year?

DF: Yes, there is a lot of momentum. We have recently partnered with American Airlines to bring Lavazza coffee into their premium cabins, giving us the opportunity to share our blends with travellers around the world. We are also expanding our footprint in the U.S. hospitality and entertainment sectors and continuing to bring Luigi, our beloved Lavazza coffee-robot, to new cities for more immersive brand experiences. Consumers should also look forward to our annual calendar and a special experience at Art Basel this year — we’ll have more to share soon! Looking ahead, Lavazza will continue to invest in exciting new initiatives in the market throughout 2026, making next year another thrilling chapter for the brand.

IG @lavazzausa

PHOTOGRAPHY COURTESY | Lavazza

Read the OCT ISSUE #118 of Athleisure Mag and see ESPRESSO TIME | Lavazza - Daniel Foti in mag.