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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
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HAPPINESS IS GOLD

March 24, 2026

We made our way to Olympic Week a few days ahead of the Opening Ceremony taking

place for the Winter Games in Milano Cortina courtesy of Hershey’s for their Fireside Chat at SOHO House’s LES destination, Ludlow House. We had the opportunity to sit down to hear from Paralympic Team USA Snowboarder Amy Purdy (1S, 2B), and Olympians Team USA Gymnastics Aly Raisman (3G, 2S, 1B), and Team USA Figure Skating Jason Brown (1B). The 2 of them participated in a panel moderated by Hershey’s at the Hershey Company Senior Brand Manager, Katrina Vatter to talk about their Happiness Campaign featuring US Olympians. We heard about their athleticism, their passion for their sports and how they enjoy the happy moments that take place on and off the podium.

KATRINA VATTER: We are so pleased to be with all of you during Olympic Week and to have you here! I’m so honored to be doing my dream job and having a dream moment right now being here! Coming into this role, this brand has been around for over a 100 years but I felt that we have had this opportunity and this moment to bring what we do into the relevancy of today! Hershey’s has always stood for happiness. But for us, now more than ever, as we look around the world you see where we want to get happiness – this is where we got to to get to this campaign!

We knew that this campaign is a moment where folks are really striving hard for an incredible accomplishment and you know, happiness is really the goal here. This is an important moment to celebrate the achievements, but also to look at all of the hard work along the way. You can see the film that we created with our Olympic and Paralympic athletes and then we’ll have a nice chat with our athletes to talk about what happiness means to them and what it is sparking for them as well as we launch this campaign.

It’s my distinct honor to welcome our esteemed Olympians and Paralympian. Give it up for Jason Brown, Amy Purdy, and last but certainly not least, Aly Raisman. Thank you for being here again and thank you for participating in what I am deeming is a heart to heart on a Tues that looks at happiness and the meaning of life. The ability to have the balance\ to strive for something that you are really passionate about but then finding those moments along the way that make everything worth it.

To start us off, I’m a mom with 3 kids and I’m curious to hear how you guys got started on this journey? When you entered into your sport, what were those initial moments of pure happiness? My daughter’s dabbling and skating a little bit of gymnastics, and she just seemed like pure joy out there, and I know at some point that shifts into the competitive intensity, but I’d love to hear from you. Jason, what were those initial moments on the ice like for you?

JASON BROWN: So I fell in love with skating, cuz I have an older sister, and she took skating lessons, and it led to the annual ice show at the local rink. I saw her in that ice show and I saw all these kids skating to music in costumes, expressing themselves together, having so much fun. And it just was, like, I want to be part of that world, and I want to be able to express myself and I want to speak to music and I want to work hard to perform like that, and it just was like that pure happiness and joy that I just instantly gravitated towards.

KV: I love that!

AMY PURDY: I grew up in Vegas, which is not exactly where you expect a professional snowboarder to come from, but my family skied. I was horrible at skiing, but my friends snowboarded, and the first time I got on my snowboard, I just felt freedom like, I’ve never felt before. My sister was a cheerleader, so I was trying to be a cheerleader, and I didn’t make it. But then I found myself, I found myself. I found my friends. I found my passion it made me feel alive. I’d snowboard every day after school, which we had a lot of snow outside of Vegas at that time. I literally found myself and I knew that it was something that I would want to do for the rest of my life, didn’t know I would go on to compete, had no idea I would lose my legs at 19, and then go on to compete in the Paralympics so, but I just knew that I wanted snowboarding to be a part of my life in some way for the rest of my life, and it took me places that I never could imagine.

ALY RAISMAN: I started gymnastics when I was 2, and I just fell in love with it. I started with Mommy & Me classes, and I just can remember that I would daydream all day about going to gymnastics practice. And then, when I was 8, I watched the ‘96 women’s Olympic gymnastics team, and it was on a VHS tape, and I just watched it over and over again. I loved it and I think part of the magic of being a kid is that for me, it felt like there was no dream that was too big, and so I watched them. And at 8 years old, it didn’t occur to me about how hard it would be to get there, and that it was so difficult to make it. Now there’s only five gymnasts on that team, so it’s just there’s so little room for error. But at that age, I just sat in front of that couch and watched it over and over again, and I loved it. And I knew I, that was my passion. And I wanted to be out there. When I look at little kids doing gymnastics now to see the joy they have it just brings me back, and it makes me so happy. You know, my hope is that every kid has something that they love and makes them so excited. Whether or not that is sports, but I think about if every person in the world has something they were passionate about and they loved, I really think the world would be a much better and happier and more healing place.

KV: I love that. I love what all you guys said, that thread of, I can be free - I can finally be myself in this moment, kind of lose yourself. I think that’s so powerful. As you shift ahead, then to your Olympic/Paralympic journey, what were some of those things those comforting elements along the way that either took you back to the beginning or would help ground you as the competitive intensity would get started?

AP: I think one of the things that always kept me grounded was visualization. So, I’m a huge visualizer, I’m sure all athletes, are. You really need to be because you need to be able to see yourself win, you need to be able to see yourself perform in the way that you want to perform. And even when I lost my legs, I was laying in the hospital bed, visualizing myself snowboarding again, and I thought so vividly, and it makes me emotional to think about. I didn’t know how I’d do it, but I knew that I would. And then I did, and so I just kind of took that visualization into everything that I did standing in the staircase at the Paralympic Games, like visualizing every single move that I wanted to make, or even the night before, when I would get nervous and I think about, I’m going to make a mistake and I’m going to mess this up. You’re feeling the pressure, the world’s watching, and I’d just go back to visualizing. I would take some deep breaths, remember why I was there in the first place, knowing the impact that it makes to actually just be there and get the opportunity to be there. I would also just visualize as a means to ground myself for what I want to do and how I want it to feel and then kind of just letting it happen. So for me, that was very much a pretty nice grounding practice.

KV: Thanks so much for sharing and it’s super inspiring to hear that even in these very difficult moments, kind of like envisioning how you want it to be, how you want it to feel. Jason, how about you?

JB: I mean, there is as you mentioned, so much visualization that goes on. And even when Ali was talking about just that, seeing the kids at the gym for me, you know, as we get older and as the goals get bigger, we can get this tunnel vision and this focus and just be on the ice with it’s better just aspiring to better themselves. There’s just this unbridled joy around them. For me, when you’re skating to music, it’s like they’re skating to whatever song like warms their heart, and they’re just like running around the rink. Seeing the kids have that camaraderie with their friends, and that always brings me back to why I am in this sport. We have the opportunity in skating to perform in shows and that is another outlet where, when that focus on competition gets really heavy - you have that opportunity to express yourself to different pieces of music, explore yourself and who you are in different ways. That outlet is just so special and unique to the sport.

KV: The outlet piece or the balancing the intensity of the competition is a great element to highlight. It is something to see the unbridaled joy of children when they’re doing sports. It’s so fun to see the world, through kids eyes.

Ali, how about you?

AR: I loved both of your answers! I’m trying to think about something else that has helped me because both the visualization and then also just being around kids and seeing their joy has really helped me and impacted me, I think. Also, for me, being honest with other people - my support system about what I’m experiencing and what I’m going through. I think people tune in and might see the highs and the exciting moments of us competing at the Olympics, but there’s so many days where I don’t feel my best or I’m having a tough day, and so I think leaning on people in my life that I can go to for help and support, where I’m having a tough day or I’m just feeling a little bit off has been really critical for me in my gymnastics career, but then also post gymnastics career is just knowing that I’m not alone. And I think when I was younger, it was when I was competing in 2012 and 2016 that you know anxiety and depression wasn’t as much of a conversation as it is now. It’s still very stigmatized, but it’s still too many people are suffering in silence, but I think, as I’ve gotten older, I’ve really realized that when I’m vulnerable with my friends and open about what I’m experiencing it, it feels scary, but it also allows other people to open up and share what they’re experiencing and then, I think we form a deeper connection and relationship, and then I can feel like I’m getting better from it and able to work on myself in a way, and so I, I think leaning on my support system and being honest, especially in a sport like gymnastics where a lot of the things we’re doing are very scary and very dangerous. So I think communicating with my coach and letting him know if I felt a little bit off or felt like I might need a little bit more of a spot on something one day was very important, because, it’s hard to be at your best all the time. And it’s impossible. So I think allowing ourselves that Grace has been something I’ve had to learn and work on and being okay with asking for help and being comfortable with that, I think, has been one of the biggest gifts I’ve given myself is just letting go of this perfectionist mentality or having to be the best because I think being courageous and brave is being able to ask for help because we all deal with stuff. We’re all human.

KV: Thanks so much for sharing that. I think that’s super powerful. I feel like sometimes there’s always this pressure to be fine. But really, that power in connecting with somebody and opening up, helps you realize that you’re not alone and things like that.

As you think through where you guys started from and then heading into our Olympic/Paralympic Journeys, how does the definition of success change for you? What did success look like for you in the beginning, how did that evolve over time, and what do you think about it now after all of your accomplishments and achieving the heights of your athletic careers?

JB: Oh my gosh! It’s changed drastically I think throughout every experience. You know, when I was younger and still to this day, but my parents, I’m so grateful, celebrated everything. They celebrated every win. They celebrated every loss. Because of skating, I got to travel the world and compete all over. And we saw the world, you know when I would go to an event good bad, however, you know what? We took the next day to really explore the city that we were in and, and that’s something that I really don’t take for granted. And we did that when I was. young, traveling the Midwest. I’m from Chicago, and like we would be in Iowa and we’d see the city there, or if we were in Des Moines, or wherever we were. We really took the time to explore that place and I think that it really grounded me. But also, there was this level of happiness and joy that this sport that I loved was this vehicle to see the country and to see the world.

As I got older, of course when you have that tunnel vision, you have those goals. It gets harder and harder, and you know you want to grip on tighter and tighter. Having that reminder and having that perspective that my family always gave me in those tough moments win, lose, or draw - you wake up the next day you, you’re hungry for more. And I think what’s so incredible about this campaign, but also about that search for happiness is that it’s, it’s a constant thing that we seek that we have at times that comes naturally that we also struggle with.

You know, Ali talked about that anxiety and that pressure and being able to say I’m not okay, I’m not happy. How could something that I love so much, also tear me down in some moments, and how can I struggle with something and be okay with that? Being able to share those moments and it’s a constant learning experience.

It’s not something I think that we ever master or ever reach. It’s a constant striving to grow, learn and adapt. And I think that, as I got older, and the more I achieved, the more I learned that you just keep waking up hungry for that next experience.

AP: Well, I love what both of you guys are saying and along the same lines, so for me, how happiness has changed, and maybe success has changed. So I think earlier in my career going into Sochi, I put so much pressure on myself that even though I loved my sport and I loved what I was doing, I felt the pressure and that took some of the happiness away because I felt like this is my first time to show what we can do as Paralympic athletes. It was the first time that snowboarding was a Paralympic sport, and I was kind of the one to watch. And I was, like, I’m still trying to figure out what I’m doing myself, you know, and I hope I do good. And so, I put all this pressure on myself. I’d see myself on billboards, and I’d see myself on like, you know, in magazines and all this stuff, and I would just get so nervous, and so then, going into my second Paralympic Games, I thought I don’t want all that pressure. I just want to enjoy the ride. I just want to enjoy it because I might not have it forever. I know I won’t have it forever, and so I loosened up. I allowed myself to just be present and enjoy the ride. And then, now I am retired. And I would say success for me now is not trying to be the best, which is kind of as a perfectionist self that I’ve had to overcome, it’s trying to take care of myself, the best. And when I do that, then I show up as my best self. When I can sleep good, eat good, relax, listen to my body, listen to my mind, and let that pressure go. It’s really hard as athletes because you’re competing against each other. Even though you’re on a team, so you don’t necessarily feel like you can always open up to your teammates about what you’re going through, so you’re kind of like this furnace, you know, like, ready to combust, sometimes with all this pressure that you feel, but being able to really focus on self-care. Like now, if I’m not comfortable, I don’t want to do it. I used to be uncomfortable all the time. I’m pushing my comfort zone all the time. And now, I’m like, no, I can actually sit back, take care of myself, and enjoy what I’m doing. I can be present and make sure my head’s on straight, like that, feels like success to me to have that breathing room and to be able to do that.

AR: Can I ask you, what age do you feel like you got to that point where you felt comfortable prioritizing how you feel?

AP: Okay, so I’m 46 now, and I will tell you what one of the best things about aging is that’s what comes with it, because even I think when I was 40, so I actually got injured, severely injured, injured my left leg that knocked me out of my sport and everything until now. I’m still kind of working my way back, and it was really hard because I still wanted to show up. I still wanted to compete. I still wanted to be the best because I felt like I was at the top of my game when it happened. And then I had to learn some real acceptance of, like, I’m not gonna be what I was and really be able to do it. I was grateful that I didn’t, but then with that came this aging thing that, you know, so many people, especially women complain about right now - of how it feels when you’re in your mid-40s in your mid 50s. But for me, there’s a sense of calm that I appreciate so much. I don’t feel like I have to compare myself with anybody else. I’m proud of my accomplishments. There’s more than I want to do. There’s just this calm confidence that I’ve never felt in my life, especially being an introvert. I honestly think it’s also just age, and it’s something that we can really look forward to. And I find myself more happy in the little moments now.

KV: I love hearing all of this and as we’re passing out some golden chocolate medals to you now, I would love to hear from you guys in your Journeys, whether growing up or at the Olympics and Paralympics, what was a moment where you’re like, no one knows about this, but like this deserves a medal! What are the small things that epitomize what it means to be happy along the way?

AR: I think I was pretty good at pin trading. Did you guys do that? It’s really cool, because at the Olympics, you have your credential and you’ve got pins, and not everyone speaks the same language. So it was really cool to be able to communicate with athletes from around the world and to trade pins, and I just loved it. And then you get to have all these really cool memories, and I became very competitive with it, and I loved it so much, and it was just a really nice, healthy distraction.

And then, I’d also say, my favorite moments from the Olympics, I love this Hershey’s Campaign because it really is meaningful to me when I think about my Olympic career. I’m not thinking about the podium. I’m thinking about really the fun times with my teammates, and we all still have such a great relationship, but we would laugh so hard when we weren’t at the gym, and we really, you know, when we’re at the Olympics, we’re in the Olympic Village. We’re training, eating, and sleeping. That’s it. And we just, it was, like, laughter, was the best medicine for us, at least for me. I can’t speak for my teammates. I was so stressed, and so to have that just being goofy and silly and just having fun together. I just cherish those moments so much because it really helped me stay grounded, and so the pin trading and the friendships that I made, I think, are my medal moments.

KV: I’ve heard about this pin trading situation. It sounds amazing and like the perfect balance to everything that you guys are experiencing.

AR: Do you guys have pins?

KV: We don’t! Next time for sure, we have to!

AR: Ok for LA the Summer Games for LA28!

KV: It’s happening!

Amy, how about you?

AP: I missed out on the pin trading in Sochi because I was so focused on competing and I didn’t realize that everybody was doing this whole pin trading thing until I went to my next Games!

It’s not really a moment, but I think it’s everybody who supported me on the path like they should get the medals because there was so much that went on behind the scenes that people don’t realize. I think about my doctors who saved my life, my kidney transplant doctor allowed me to do things that most transplant patients can’t do. I traveled the world, and you know, he knows that. So, he’s like, part of my team. I had engineers working on my legs. Prosthetists who make legs, literally working hundreds, if not thousands of hours on my legs, to get them comfortable enough for me to snowboard again. So for me, I think I’d turn the medal to give it to everybody who supported me on the journey.

JB: Truly what you guys both said, I wish I was a better pin trader to be completely honest. I was so nervous to go up to anybody. When I went to my first Olympics in 2014, I was just so star struck. I felt like a kid in the candy store! Just everything and everyone, I couldn’t believe that I was a part of something that I had grown up looking to. But what Amy said, it’s that support team. Many people don’t realize how much truly goes into it. You see these medal moments or you see these moments when we’re out doing the sport that we love and a lot of the times, it’s like game face on and you’re locked in. But like people don’t see all those scars or all those long days or all the good and bad moments and highs and lows that go into that. I think that those moments of perseverance, those moments of growth where you learn so much about yourself - and your team that unconditional support from them regardless win, lose, or draw. They’re like there the next day, being like, okay, how are we gonna turn this around, or maybe get better or learn from this moment? Or, and we’re here to celebrate. And I think that those are the moments that people don’t always see.

KV: I’m just curious if there’s any words of wisdom that you would give to your younger self or those striving to be where they want to be?

AR: I would tell myself to trust my gut. I think that we live in a world where at least I noticed this with gymnastics, where, from a very young age, I was kind of taught if I finished a cartwheel - I would immediately turn to my coach or the judge for approval, and I think along the way, I forgot to think about how it felt for me first. Because it’s a subjective sport, I was always seeking outside approval. I’ve just seen over the years, whether it’s parents or coaches and well meaning people. When a kid says, you know, oh, my foot hurts, or I’m kind of tired. They’ll say, no, does it. You’re fine, or they’ll push them to keep going.

And you know, sometimes, when we do ask for help, we don’t always get the support that’s important. So, to not give up until I find someone who does support me and does believe in me. It’s also about doing what makes me feel calm, gives me peace and prioritize what makes me feel good and be okay with saying no, which I’m still working on.

JB: I constantly struggle with the ability to trust my gut! I still, every single day, I’m fighting that battle, and like, trying and as Ali mentioned skating, being a subjective sport. There’s so many people giving so much input all the time that it’s very easy to lose your way in situations so huge, huge one.

I think another big thing that I learned along the way is there’s no one path. I think that we sometimes fixate on do X, Y, and Z - it will get to a certain point and I think that sometimes it’s A, B, and D. There’s just no formula in that sense, but if you are doing something because you’re passionate about it because you love it because you’re driven and motivated, that’s the formula to success, because as we have discussed today, the definition of success has changed drastically through our lives and what we think we want or what we think will be that definition or that defining moment, isn’t or may not be. I think some of the my lowest moments or some of the times where I haven’t trusted my gut and it’s gone poorly, I’ve grown the most because I’m never gonna do that again, and it’s taken me places that I never thought I could imagine. So, I think those are big things that I would definitely tell myself.

AP: I’m kind of along that journey as well. It’s not about the outcome talking about happiness and trying to find happiness. It really is the journey, and it really is finding purpose in the journey. If you can live in a way that you have purpose every day, a drive, whatever it may be.

Like what that taught us? It was just having this driven purpose is really what created so much happiness for myself, and so I would just ket my younger self know that that it really is in the pursuit of happiness that you find happiness, not once you win that Gold medal.

We truly enjoyed being able to hear from these 3 athletes while enjoying a very cozy lunch. We were given some time to sit with them to delve more into what they talked about on the moderated panel, as well as a few questions that we had that we know our readers and community would like to know more about as they were all heading to the Olympics as Aly was experiencing her first Winter Games, Amy is one of the Olympics Team USA Creators for the Olympics as well as the Paralympics, and Jason was a first alternate for Team USA Figure Skating.

ATHLEISURE MAG: We enjoyed hearing you guys on the panel and I’m glad we have some time to chat as our readers/community are always happy to hear from their favorite athletes and I have a few additional questions.

Happiness means what to you and where do you find it?

AP: I’ve just learned it’s not really about the outcome. It’s not about, like reaching the thing that you’re going after. It really is having purpose, so if I can wake up and have purpose in my day, that makes me take action that keeps me busy. That keeps me moving towards something that’s meaningful. That’s where happiness comes from for me. And I’ve even found it in my darkest days, so I severely injured my leg years ago. I already mentioned that, but, in some of my darkest days where I wasn’t walking at all, and I went actually a couple years like that. I had 10 surgeries in a 3-year time frame. I wasn’t walking at all and I didn’t know if I was going to walk again. I definitely didn’t know if snowboard would happen again or any of that.

AR: I just think that’s really powerful.

JB: How you said purposeful action! I think that combination, because I think you can feel like I have this purpose, but you feel stuck. I think that feeling of actually taking the action, taking the steps to move towards something whatever that might be, whether that’s that athletic goal, whether that’s a mission that you have or honestly, a relationship, and any in any given way.

AR: Those answers were so powerful. I really appreciate what they both said, and I think it’s really feels like what you guys are saying is such a value-driven answer and so meaningful. I really think about the fact that I’m almost 10 years out from competing, which is a really long time, and I think I’m sort of at a point in my life where I don’t think about my gymnastics career all the time, and I think for a long time my worth was defined by how I did or didn’t do, and I was so devastated and so hard on myself. If I didn’t do well. I try to think about if I Googled myself and deleted everything on there, who would I be and what would I be doing? I think when I try to really give myself time to reflect on what makes me happy - who am I with, What am I doing, where am I an really reflecting of even going to dinner with friends. Do I feel good about myself after? Does it feel like a really meaningful relationship? Do I feel really drained, or what are the types of things that I want in my future, and what am I doing to get there?

I also saw this thing online that said, if you were a movie and everyone was watching, what would they be screaming at you, telling you to do? I just think that’s really powerful.

JB: Oh my God!

AR: I tried to also give myself Grace and realize we’re all human. We all have good and bad days, and I think as long as we are trying to be in alignment with what’s important to us. I think that that’s a recipe for success, and I think success means something different to each of us. But for me, now, it just means waking up and feeling peace and spending my time with people that are just really good people. And then I can learn and grow from, like, you guys.

AM: The Olympics and Paralympics is such a global stage that you have all done. What did you love about doing that, and what are you looking forward to and looking at? I mean, we’re days away from 2026, which is exciting.

JB: I think for me. I think the fact that you get to share what you love to do with the world is so special. I think that is something that’s so rare and beautiful about the Olympic Games. I think that’s a reason why there is so much pressure to get yourself there because you know how not only rare of an occasion, it is, but also how badly you want to do what you love on the biggest stage and really get to share your passion with the people around you! As I’ve gotten older, and as I’ve experienced more, I think you do realize that you’re able to do that everyday. Like, regardless of an Olympics or not, but I do think that heightened attention is also something that you just, you just also know, and everyone around you. There’s a different energy and a different intensity and a different focus and a level of –

AR: Scrutiny?

JB: That too! It’s interesting, too. I think it. It brings out the best and the worst. I think it tests you and it challenges you and it teaches you. And sometimes, it’s like magic happens and sometimes you fall. It’s really tough. I think that’s the beauty of the Games.

AP: Okay, the very first Games was incredibly special because it was the first time that snowboarding was in the Paralympic Games. Snowboarding was my passion before I lost my legs. I lost my legs below the knees when I was 15, and all I cared about was snowboarding again. So I went on a mission to figure out how to do it, and I ended up building my own feet to snowboard in because there weren’t any feet at the time for snowboarding. And I knew the motion that I needed, and so I like built a pair of feet where I took like an ankle from one brand and a foot from another brand and turned the ankle around backwards and added all this wood under the heel and a bunch of duct tape, and I realized that I could snowboard with prosthetic legs.

At that point, my boyfriend, who’s now my husband, but we started a non-profit organization called Adaptive Action Sports so that we could help other people with disabilities snowboard, and through that we were able to help to get snowboarding into the Paralympic Games for the very first time. So we really kind of in the US, headed the charge to get snowboarding into the Paralympics. So, then, to actually be at the Paralympics in the start gates, thinking of everything that I went through to get there, even walking out in the Opening Ceremonies that was incredibly euphoric and emotional because I thought, oh, my gosh, it took losing my legs to get here. It took every little step along the way and we created a sport, literally created a sport, and it’s here, and there’s people from all around the world competing in it. It was just the most powerful experience to go, we did it, and you can create something that doesn’t exist and you can. And there’s people who believe in you and there’s other people doing it. And like, you can have a vision and actually have it come to life on the biggest stage in the world! What a cool life experience to know that you can put something out there and make it happen. It wasn’t just me, but like, collectively, make something happen that didn’t exist before. Now to sit back and watch because now snowboarding has been in the Paralympics and will be in it’s fourth Paralympic cycle.

I did 2 out of the 4. Now, I watch all these athletes from around the world like, it’s just grown. It’s taken on the life of its own. There’s athletes, I don’t even know. It’s, like, I mean, it’s unreal. The level of competition is huge. So for me, I get to be a super fan, and like I was a part of the beginning of it, and now I get to sit back and just be like, you know, in awe of what the athletes are doing so. I’m just really. I’m proud of it. I think I’m in a spot where I get to be, like, proud of it because we helped to create it and let it kind of launch and do its thing.

AM: That’s amazing.

AR: I’m going to be in Milan, so I’m very excited, and I feel so grateful that I get to be there to watch. It’s my first Winter Olympics getting to watch in person. So I think for me, this it also kind of, I think, allows me to really reflect on my own career, so I’m really looking forward to watching it and just being able to try to be present and just take in. You know, I think that in the Olympics you use this word and I use it too - there’s so much magic, and I think it really brings people together from around the world, and it’s a really beautiful thing that I’m really looking forward to is to be able to cheer on athletes from the US, but also from other places around the world and to hear other people’s stories and experiences and to see sportsmanship and to see so many wonderful stories and I think positive with social media is that we’re not just now hearing about the athletes that are on the top of the podium, we’re learning about athletes who you know in Paris, there was someone that was going viral for eating a muffin on TikTok.

ALL: Yeah!

AR: My teammates call me Grandma because I never know what’s what’s happening, but there was someone talking about eating muffins. People are now being recognized, not just for their performance, but for their sportsmanship. And just like their personalities and who they are, and that was really not the case when I was competing, and so I really like that because it’s too much pressure. And I think it’s not right to only showcase athletes who are winning, and I think the fact that we can really get to know who these athletes are and to hear about the amazing charities and organizations they’re starting is really wonderful. And that’s what I’m excited about it. I think this will hopefully be a pinch me moment just to be able to be there in that experience, and I’m really looking forward to it.

IG @alyraisman

@amypurdygurl

@jasonbskates

PHOTOGRAPHY CREDITS | Hershey’s

Read the FEB ISSUE #122 of Athleisure Mag and see HAPPINESS IS GOLD in mag.

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HER HALF PIPE JOURNEY | BEA KIM

March 23, 2026

This month, we have all enjoyed watching the Olympics and seeing so many stories whether our favorites or new to athletes that hit the podium, played our favorite sport, or just seeing them navigate their Olympic journey! We love snowboarding and Team USA had a number of great stories that we enjoyed watching. Bea Kim has been on our radar for a bit, watching her journey on the global stage along with seeing her hanging out with Chloe Kim and Maddie Mastro. We caught up with Bea as soon as the Olympics concluded to talk about her Olympic debut, the sport, being at her first Olympics and more!

ATHLEISURE MAG: What is your first memory of being on a snowboard and when did you fall in love with it?

BEA KIM: I honestly don’t think I can remember my first memory on a snowboard. I just remember things about when I started. My family would ride on Chair 7 at Mammoth and I had a green jacket and this 8-ball helmet. The jumps were tiny but I was having the time of my life. I think I’m honestly trying to chase that feeling every time I strap in.

AM: When did you realize that you wanted to snowboard competitively and at what point did you go pro?

BK: I realized I wanted to try snowboarding competitively when I randomly entered and podiumed at the JLA Banked Slalom in Mammoth. I saw a kid ride by with a Mammoth Snowboard Team Jacket and I told my dad I wanted to join. He initially laughed because we live by the beach, not close to the mountains, but he allowed me to join and has been my biggest supporter since. I decided I wanted to go pro when I watched Chloe win her first Olympic gold in Korea. That was a pretty pivotal moment for me.

AM: Tell me about halfpipe and why do you love doing it?

BK: I love the halfpipe because it’s always challenging me, both mentally and physically. There are always new tricks to learn and technique to refine. I honestly nerd out on the super little things and sometimes my coaches have to say, “Stop thinking so much -- just go snowboard!” Great advice. I

think playing that line between being analytical and going with what feels right is super exciting.

AM: We always like knowing about what athletes do to optimize themselves in their sport. Are there 3 workouts that you do that you can share with us?

BK: My top three are:

• Bulgarian split squats

• Squat jumps

• Shoulder press

AM: What is an average week like when you are preparing to compete?

BK: Hectic. I’m historically not great during competition practices, so I typically feel a little weird on my board. Majority of the week is spent recovering physically and resetting my brain to approach the next practice or competition day with a strong mindset.

AM: This year, you made it to the Olympics and you placed 8th in your debut! What has the journey to get to the Olympics been like and what are your biggest takeaways in competing this year?

BK: The journey has been wild! I mean it’s been almost a decade now, so to finally get to the Olympics and have the opportunity to compete was super surreal. If I’m being honest, I got caught up in the “Olympic stress” leading up to the Games and had a few rough days. But landing a run in finals really reignited that childish love for snowboarding and has made me super excited for the future. Moving forward, I am going to try and not take everything so seriously. Still put maximum effort and hard work into everything that I do, but loosen up. It makes the journey more enjoyable.

AM: What were the Opening Ceremonies like?

BK: A lot of standing haha. It felt like prom or a graduation because everyone was all dressed up taking pictures just hanging out. I like to think it was our joint celebration of the hard work we all put in of training and qualifying for the Olympics.

AM: We’ve enjoyed seeing images of you and Chloe Kim together. How did you guys connect and what has it meant to you to be able to share your Olympic experience with her competing as well?

BK: We connected through the U.S. Team once I made the pro team. It was very full circle to be able to share my Olympic experience with her. Before she even knew who I was, she was inspiring me to go out and snowboard. Now, she not only continues to inspire me but treats me like a little sister. We talk about snowboarding and life. Lots of selfies and exchanging lip products haha.

AM: When you were not competing or preparing to compete, what was your favorite Olympic experience?

BK: Ooh. The late night pizza runs after training.

AM: What’s next in terms of your snowboarding career?

BK: Having fun. That might be in the halfpipe, or the backcountry, or just riding with my little brother. I want to keep pushing myself while learning to maintain a better relationship with snowboarding.

AM: This Fall you will be attending Columbia University, which is exciting! What are you looking forward to?

BK: Everything! It’s going to be such a new experience and world, than snowboarding, so I am looking forward to all of it. Getting to meet new people and grow a different part of my brain!

AM: You partnered with Protect Our Winters. Can you tell me more about that and why this is synergistic with you?

BK: I grew up in the outdoors. Snowboarding, camping, and hiking were such a huge part of my childhood and who I am as a person. The outdoors has given me my career and so many amazing adventures and opportunities. As I started to travel more it became impossible to ignore climate change. I got in contact with POW because I want future generations to be able to explore and adventure like I did.

AM: When you are not snowboarding, how do you take time for yourself?

BK: It’s pretty simple, haha. Reading, eating, spending time with my friends and family.

IG @hellobeakim

PHOTOGRAPHY CREDITS | PG 78 - 82 Courtesy of Bea Kim | PG 84 Trevor Brown Jr./X Games | PG 87 - 89 Isami Kiyooka/Milano Cortina 2026 Winter Olympic Games |

Read the FEB ISSUE #122 of Athleisure Mag and see HER HALF PIPE JOURNEY | Bea Kim in mag.

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PUSHING THE LIMITS | MARK MCMORRIS

January 21, 2026

This month, we end the year with a cover star that we are very excited about who is the most decorated snowboarder in X Games history, with 24 medals (G11, S10, B3) as well as being a 3X Bronze Olympic Team Canada Snowboarding medalist - Mark McMorris! He is known for taking to the snow in Slopestyle, Big Air and Backcountry as he truly has a passion for his sport! His love for it has taken him all over the world, whether he’s competing or doing stunning films such as his latest PAVED in collaboration with Red Bull and Burton, that are both sponsors of his! He has additional coveted list of sponsors as well as including Oakley, Dove Men + Care, KLM Airlines, and Toyota to name a few.

We caught up with him ahead of some phenomenal competitions including Rockstar Energy Open that took place this month, X Games next month, and the Winter Olympics 2026 in Milano Cortina, Italy - for his 4th appearance - just for starters. We wanted to know more about how skateboarding led to snowboarding, the styles of snowboarding that he enjoys doing, the importance of competitions, how he approaches training, the upcoming season, and how he gives back through the McMorris Foundation!

ATHLEISURE MAG: We know that you enjoy skateboarding. What took you from that sport and drew you to snowboarding?

MARK MCMORRIS: Honestly, we went on a family trip and my brother and I are 2 years a part and my mom was about to have us go on a ski lesson and we saw snowboards for the first time! They were on the wall in the rental zone where you would sign up and get your gear for your lesson. I had skateboarded the entire Summer before and I thought, “I want to stand sideways, I want to be able to skateboard on the snow.”

Thank God our neighbors on our street were skateboarders and kind of got me into that and hooked on that! If not, I might have went into ski lessons! I’m very thankful that I became a boarder and it is a huge kudos and thank you to skateboarding!

AM: At what point did you think that you wanted to go pro and really do this as a career?

MM: I think when I was 12 or 13. I knew that I had potential and that I loved nothing more than being able to snowboard and to be up in the mountains with my friends. I didn’t know how I was going to do it, but I was definitely plotting that I would be able to stay in the mountains and to enjoy this and to do it for the rest of my life! I didn’t know what avenue I was going to go, but I did have my mind made up that I wanted to snowboard for the rest of my life.

To do so professionally was the dream. I mean, when you’re super passionate about something, it’s crazy how hard the human can work towards it!

AM: 100%!

You’re known for Slopestyle and also Big Air, can you tell us about these disciplines and why you are drawn to them?

MM: Slopestyle is a combination of rails and jumps – kind of what you would see around every single snow park. Most resorts will have a couple of jumps and a couple of rails. That’s what a lot of kids grow up doing in that freestyle of things of riding. There’s less and less half pipes nowadays. Where we grew up in Western Canada, there wasn’t many half pipes if any! So, that’s kind of what I was drawn to and obviously, I liked catching big jumps.

So, catching Big Air, is just one single jump. Slopestyle is a combination of jumps and rails which we really love and are drawn to. That’s kind of what you would see in the movies and things like that. So, I have always had a big love for it, and still do!

AM: Clearly, snowboarding is a full body sport, but do you find yourself doing other fitness methods or workouts that help to optimize you when you are doing this?

MM: For sure! Having mobility and strength in those deep ranges will keep you less injury prone, will make you be able to stay on the mountain longer – so strength and mobility are kind of the 2 bigaboos and I work on those daily. Especially as I get older, it’s always been very important to me and I came up during a time where my elders were like, “you have to stretch and you have to do gym work.” If you want to be a pro, you have to be a pro athlete and you have to have fitness and that kind of strength to be able to do it at the level that we are doing it and to of course have that kind of longevity! You want to try to stay out of that rehab zone!

AM: From what you can tell as we’re talking to you as you’re preparing for the Rockstar Energy Open in Breckenridge – how is it different than other competitions that you have been in as I know this is their first debut in snow.

MM: Yeah. I think it is really exciting that there is a different kind of contest that is happening in an Olympic year where it’s usually very regimented. It’s nice to be able to switch it up and kudos to them to get a unique group of riders together and to have a very unorthodox, fun, creative course that we would normally not see and to have a fun twist on things! I’m really stoked to be here and it’s nice to have this break in the season. You’re still competing and you still want do well and you’re making a plan and trying to do a run. At the same time, it feels a little more laid back and you’re not chasing points to qualify for the Olympics or going for broke on some 80’ jump – it’s all fun sized and extremely creative.

AM: You have the X Games coming up as well as the Winter Olympics. What’s a week of training look like when you are focused on competitions like that. Are you doing anything different?

MM: A week of training during a major competition like the X Games or the Olympics, is a lot of planning around when the practice sessions are. You’re trying to peak at the right times, trying to get the rest you need – when you have a day off, maybe you’re going to do a lift then. Most of the time, it’s a lot of recovery and mobility, breathwork, thoracic spine, and things like that – trying to just keep the chassis in tip top shape. Trying to eat clean and prioritizing a good 8 hour rest, things like that.

I would say that on non-competition weeks, you’re lifting more weights and doing harder gym sessions. But the practice sessions are a ton of impact and a ton of mental stress. So when you get off the hill, you’re in the gym, but it’s more about spinning, recovery, mobility, eating clean, and sleeping.

AM: Wow!

You’re one of the most decorated snowboarders and with the X Games being a few weeks away, what do you love about competing there and what are you looking forward to?

MM: The X Games has been so amazing for my career! I have had great success in Aspen and I love the town – it’s a special place. I can’t say enough good things about X Games and Aspen – it has truly built my career to what it is. I’m just thankful that I am still doing it and my first X Games was in 2011 in Aspen –

AM: Which is crazy because that’s veteran status there!

MM: Yeah, 15 years now! I’m thankful to still be going out there, I’m thankful to still be able to have a shot at winning. I’m feeling healthy and happy and I’m really excited to be able to get back there!

AM: This will be your 4th Olympic appearance. What does it mean to you to represent your country, participate in the opening and closing ceremonies, and to compete on that kind of global stage?

MM: It’s an honor to represent your country! Like you said, it will be my 4th time around which I am extremely proud of. There’s not a single male that I competed with in 2014 at the Sochi Olympics that will be at the Olympics in Italy. I am proud of that longevity and I am proud of the hard work that I have put in. I am really looking forward to going out there and doing my best and riding to the best of my ability. I really feel like that if I do that, I have a good shot at some hardware. I’m excited for family and friends to be around because the last one in 2022, it was quite COVID’d out. It wasn’t a ton of spectators.

When I go to an Olympics, it’s always been pretty focused mode – horse blinders on. Not really like taking in a ton – you’re just kind of focused on what you’re doing. I actually went to Paris for the last Summer Games and it was a lot of fun to be able to take in an Olympics and not to compete! I could just be a fan and I really enjoyed that! So I’m excited for friends and family to come to get that experience and obviously, as I get older and mature more, I know that there is a lot more to life than that, but I will definitely be locked in and focused and I will try to enjoy it as well as the pizza and pasta as well!

AM: Pizza and pasta – that’s our language right there!

MM: Yup! If we’re going to get a big work in, you get to have a carb load!

AM: As someone who has competed all over the world, you have filmed all over the world, are there 3 places that are your top destinations to snowboard in that you can share?

MM: It’s really hard for me and I guess I’m biased, but I will say that Western Canada has got to be in my top 2 if not 1! I think Japan is a place that if you love to ski or snowboard, it’s a must! Anytime after the New Year to late Feb, it’s really hard not to score there. It’s a really special place and it’s neat to go there and to experience that culture. I spend a lot of time on the glaciers in Europe during the Fall for training and I like spending time in Switzerland, Austria – places like that! I really like Italy – their mountains are amazing and the people and the culture are also amazing there. I think that the Alps, Japan and Canada are my 3 favorite places to go.

AM: Because you do travel so much, are there 3 items that you like to take with you that make you feel like you’re at home?

MM: Yeah! You know I return to the same spots a lot over the last 15 years. Something that always comes with me is this little portable blender and then I have juicers all around the world at the places that I stay! Then, there’s my roller! Like I bring that in my carry-on because sometimes I get off the plane and when I am waiting for the next flight, I can just roll my back out and it’s such a good feeling – I love it! I would say that those are obviously my essentials – I mean clearly there’s my passport and things like that.

But the things that I bring that I like, my portable smoothie, I have juicers everywhere and my roller!

AM: What do you think has allowed you to have such longevity in this sport?

MM: I think what has helped me to have such longevity in this sport is keeping a good circle of people around me. Keeping friends, family, agents, and managers that keep it fun for me. That’s really important and people that want to work hard and succeed, you need to surround yourself with people that have like minded goals for sure! Then there’s my overall passion for snowboarding, my love for snowboarding has been something that has definitely pushed me and helped me to elevate my career. My love for the community of snowboarding, and how thankful that I am that it has given me the life that I couldn’t have even dreamed of. It has literally been something that I couldn’t have even dreamed of. It’s really important for me to try and to give back. We do that with the McMorris Foundation and things like that. We just try to break down the barriers of entry. I think that giving back to a community that has given you everything is really important with longevity. Also not just competing my whole career – it’s also breaking off and doing some films and just not doing the same thing constantly – it has kept it fun for me!

AM: You mentioned the McMorris Foundation that you started with your brother, Craig, did you think that it would be where it is at today?

MM: No! Honestly, I’m so thankful that we did it as far back as we did. It kind of seemed like we weren’t big enough to have a foundation when we started it, but that’s not true. We got to meet some incredible people and some generous people and have had quite a big outreach. We’ve had connections to other athletes, we’ve got to do some amazing things and to raise tons of money and I feel like we’re so lucky and have been able to play hockey, to play baseball, to snowboard and to do this and to do that. It taught us a lot in life. You can learn a lot through sport and I want every kid to have that experience and it is something that is near and dear to my heart.

AM: When you’re not competing, how do you take time for yourself?

MM: Um, I am a huge sports person so even when I have time off, I’m engaging in sports whether it’s surfing, playing hockey, skateboarding, going to sporting events! Obviously, spending time with my family – we all like to golf. I like to chill with my friends really and just doing normal stuff. I definitely like to try and experience some of the places that I have been lucky enough to go to, but it is so work focused. So I prioritize that more by going on trips to see places and really immersing myself in the culture which I quite enjoy. It can be like I said, like horse blinders sometimes when you are going to these places and you have such a goal and it’s like work – well it is work because you’re grinding. So, I want to experience these places and more things and those places that I love. I’m a huge food guy, I love food from different places around the world. So I really indulge in that when I can!

AM: You’re also known for snowboarding in the backcountry and last night, we watched PAVED.

MM: Nice!

AM: Yeah, it was the best 42 mins of our time last night watching this in prep for this interview!

MM: Sick! That’s really cool to hear – thank you!

AM: We’ve snowboarded and we are nowhere near your level, but we do like doing it to go out a bit and then to have drinks after.

But watching you and the other athletes in the backcountry at locales around the world was really great to see as we are fans of theirs as well. Tell us about this movie as we know it was done in partnership with Red Bull and Burton and why did you want to participate in this?

MM: I mean, it was a little tricky timing in terms of being in such a big year coming up. It was something that is so important to me in being able to have such a presence in the backcountry and the film world. It was really cool to hear that you watched it because you see how cinematic it is in the backcountry and how it looks. Of course it can look a little scary sometimes.

AM: Oh it was terrifying to see the ones in Alaska – couldn’t imagine it!

MM: Yeah it’s like wow! Snowboarding on these untouched slopes it’s just so majextic and picturesque and honestly, it’s a ton of fun to be out there for me. I love pushing myself like that as well and it’s such a team effort filming. You’re all helping each other and you have each other’s backs! That’s a nice change sometimes – I mean we all have each other’s backs, but we’re also competing. So being in the backcountry with Zeb Powell (X Games G1 + S1) for the first time and long time friends with Danny Davis (X Games G2), Brock Crouch, and Ben Ferguson (X Games S1 + B1) – to have that crew together and just making an awesome film! Thank you to Red Bull and Burton for giving us that rad opportunity! It was something that I definitely couldn’t pass up and I think that they did an awesome job on the movie!

AM: It was beautiful and what came to mind was in watching surfing for years and specifically things like the big waves in thinking about HBO’s 100 Foot Wave, you know about the tow in for surfers. The film illustrated this with drops ins from the helicopter as well as the Ski-Doos - not sure if that is correct...

MM: Oh yeah the Ski-Doo, you’re right – you nailed it! It’s crazy what you can access on those things and that’s a big part of it. Of course, as you saw, the triangle has the Helli on top which is the top mode of transportation! But Ski-Doo, they’re amazing what you can get to. I loved being back there and being able to enjoy that with friends, it’s freaking special and you don’t have that kind of instant gratification. Like if you’re doing a competition and you do well, you’re on that podium. But when you do this and you get clips and you see it all come together, and it’s such a team effort – that’s comparable, if not more gratifying at times.

AM: The film was awesome and the music – everything was just produced and came so well together. It was very cool!

MM: Thank you! I’m happy that you enjoyed it.

AM: You have 24 medals from the X Games, 3 from the Olympics, you’ve won US Opens, you have coveted brands that are sponsoring you, you’ve been in a number of films, and you have left your fingerprint on the sport. What do you want your legacy to be known as when they are looking at Mark McMorris and this incredible career?

MM: Ooo. Someone that pushed the limits. Someone that had a love for the sport and really focused on all sides of the sport and wasn’t just kind of like a one lane kind of guy. Someone who gave back to the community. That would be something that I would be truly proud of!

AM: We appreciate you taking the time, we didn’t realize that you will be training tomorrow in prep for the competition that is taking place this weekend!

MM: No problem! I’m so excited for this cover and it’s so neat that I will be on the cover as there have been some very impressive people that have been in it!

IG @markmcmorris

PHOTOGRAPHY COURTESY | FRONT COVER/BACK COVER Chris Singer/Red Bull Content Pool | PG 16, 27 Frederik Kalbermatten | PG 19, 20, 28, 30, 34, BACK COVER Aaron Blatt | PG 23, 24 Emily Tidwell/Red Bull Content Pool | PG 33, 40, 44 - 51 X Games | PG 36 Christian Pondella | PG 38 Cole Giordano/Red Bull Content Pool | PG 42 Rock Star Energy Open |

Read the DEC ISSUE #120 of Athleisure Mag and see PUSHING THE LIMITS | Mark McMorris in mag.

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SMALL BUT MIGHTY | CHLOE KIM

March 24, 2023

The importance of sport brings people together as they accomplish amazing feats, learn the importance of being dedicated to their passion and continuing to push the sport. Chloe Kim is one of our favorite snowboarders who is the first female to have won a back-to-back Team USA Snowboarding Olympic Gold Medalist in Half Pipe, ESPY winner, 5X Gold Medalist of the Super Hald Pipe in the X Games to name a few. She's also been included in Mattel's Shero Barbie, appeared on the box of the special edition Kellogg's Corn Flakes where this version was the fastest selling cereal box in Kellogg's history, made it to the semi-finals as the Jellyfish in FOX's Masked Singer and in March 2022, she was added to Fortnite as a playable character as part of the game's icon series.

ATHLEISURE MAG: We’ve been a fan of yours for years. When did you start snowboarding and when did you realize that you wanted to do it professionally?

CHLOE KIM: I started snowboarding when I was 4, my dad actually took me up to the mountains because he wanted my mom to go, but she didn’t want to go. So he took me and he told her she was a terrible mother if she didn’t come so that ride turned into a professional career somehow!

But I think at the age of 6, I started competing at junior events with other girls my age and I started winning these events. My parents saw that I had potential and funny enough, they knew nothing about snow sports and so that was the only measure of my skills and to see how good I was. Shortly after that, I started training and now I have 2 Olympic Gold medals.

AM: Which is amazing! You’re the first female ever in the Olympics to win your Gold medal back-to-back in the Half Pipe. It’s always fun to see you out there! What are some of your most memorable moments from your career?

CK: I think that my most memorable moments are that they're always the firsts. The first time on a snowboard or the first time I won a contest, my first time traveling for a contest! All of the firsts are so memorable to me because I never expected my life to look like that.

Everyone was always like, “oh I don’t know what to do about my future,” but I always knew what to do in my future you know? This is what I wanted to do and it’s pretty cool.

AM: We’ve been a fan of Mucinex and we’ve been using it for the last 10 or 12 years as it clears things up which is amazing. So it’s great to see that you are partnering with them. How did you come on board for this project and tell us more about the “Small But Mighty Campaign.”

CK: I was super excited to partner with Mucinex on the “Small But Mighty Campaign,” and recently, I had the flu. My Mucinex Fast Max just really helped with everything that I had going on. I had a bunch of sinus things, my nose was running like crazy, I had the worst sore throat and it was just this tiny dose that I took, it was so much better! I felt like a human again – so this works. I highly recommend the Mucinex Fast Max whenever you’re sick, because it saved my life.

In addition to that, Mucinex is partnering with me and supporting 5 YMCA chapters with donations totaling $100,000 in 2023. I think that that is kind of why I decided to partner with them as well because they are giving back to these communities in need. That’s very important to me.

AM: That messaging is awesome as well. How do you see that message “Small But Mighty” in your own career?

CK: Yeah, you know that I think that “Small But Mighty” really resonates with me as a young woman who has always been looked down on or no one really believing in me on where I am today and proving everyone wrong has been my favorite part about my career! It’s like ha ha – look at me now, you know? I think that my career has always been about breaking boundaries and stereotypes and all of these things. To see how big of an impact that I have been able to make in other people’s lives and to also be able to change people’s perspectives on women in sports as well. Seeing how big of an impact that I have been able to make is incredible.

AM: You’re always doing so many things and it’s great to see it on IG as well. What are some things that you’re working on this Spring or things that we can keep an eye out for?

CK: I am relaxing as I’m exhausted. But you know, I think that I have just been trying to figure out what I want to do post snowboarding career as well. Knowing that I can partner with brands such as Mucinex for their “Small But Mighty Campaign” makes me really excited about the future because I see how the impact of my career can help these communities. Especially with this one as I started with very humble beginnings and knowing how this kind of support from these brands and how they care about our communities is really important because we had a really hard time when I started out. Snowboarding is not cheap, you know what I’m saying? I received a lot of support through a few charities and organizations so this means a lot and also inspires me to want to do more.

IG @chloekim

PHOTOGRAPHY CREDITS | 9LIST STORI3S PG 36 - 39 + PG 140 - 145 ROXY

Read the FEB ISSUE #86 of Athleisure Mag and see SMALL BUT MIGHTY | Chloe Kim in mag.

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