COACH SS18 CAMPAIGN

Yes it's getting colder and we're just at the beginning but that doesn't mean that we're not planning for the warmth of SS18! Coach just dropped their global campaign for Spring 18 which was created by photographer Steven Meisel who brought fashion stylist Karl Templer, creative design by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau. The campaign includes the brand's bags, RTW, footwear and watches. You can see a short film of the brand's outtakes across it's digital channels. 

Stuart Vevers, Coach's Creative Director looked to Keith Haring for inspiration for this collection and partnered with Artestar, the agency that represents the late artist exclusively. "With Coach Signature... we've taken the familiar and subverted it with a downtown attitude - the unexpected juxtaposition feels very much for today."

GOLDEN GOOSE DELUXE BRAND LAUNCHES LIMITED EDITION COLLECTION

10 years ago, Golden Goose Deluxe Brand launched it's first sneaker and of course, they marked this anniversary with a Limited-Edition Collection. The first pair included extremely well worn sneakers that ranges between $300 and $400 and were inspired by the travels and vintage finds of Francesca and Alessandro Gallo. The skater identified brand is one that has truly made it a coveted label with an insider following.

The Tenth Anniversary Superstar is a collection of 1,000 limited edition kicks that are inspired by "skater culture". This collection includes sneakers, an anorak that's an eye popping gold, t-shirts, sweatshirts, bombers etc that are the ultimate in streetwear cred. Available exclusively at their flagship and online, they have partnered with High Snobiety for the global launch.

DAVID CHANG | NIKE SB DUNK HIGH "MOMOFUKU"

If you've gone to any of celeb chef/restaurateur David Chang's group of eateries - you know there's always a line and something unexpected for diners! Whether it's savory dishes or their famous Compost Cookie (who hasn't made a Milk Bar run). This same sentiment that can be enjoyed at Momofuku locations has found its way into the release of the Nike SB Dunk High Momofuku shoes. This shoe is not only a limited release, but shoppers have to enter the world of Augmented Reality in order to snag these coveted sneakers. By going to the SNKRS app, you can unlock the shoes and be able to see whether there are quantities that you can get at the same time.

Visiting the app and pointing the camera on your phone to the image of the menu from the Fuku East Village or one of the Nike posters that are pasted outside of Momofuku locations in the US, a 3D model of the sneaker pops up allowing purchases of these shoes while supplies are available. The collaboration with David Chang is a homage to the world of Momofuku and launched at his restaurants on June 22nd.

This is not the first time that Nike has tried new ways to sell shoes through the SNKRS app via geo-fencing as this was done for Don C X Air Jordan 2 "Arctic Orange" and with specific time windows for Kevin Durant's "Still KD" colorway.

PHOTO COURTESY OF NIKE

If There Are Still Pairs Available - Here's How To Get Them
Make sure you have the most recent version of the SNKRS app for iOS.

Go into the Behind The Design post about the Nike SB Dunk High Pro "Momofuku" in the SNKRS feed.

Once inside the post, scroll down until you find the .gif of the hidden Dunk rotating above the background image.

Tap this .gif to open the camera via SNKRS.

Once the camera is open, find David Chang’s Fuku East Village menu online (hint, that’s it below). Or any of the special SNKRS posters inspired by the menu that are pasted up outside all Momofuku restaurants in the U.S. 

Hover over the menu or poster with the camera and then tap to unlock it. The shoe will instantly pop up on your screen.

If there are still pairs available, the invitation to purchase the Nike SB Dunk High Pro "Momofuku" will appear in your SNKRS Feed and Inbox.

PHOTO COURTESY OF NIKE

COLLABORATIONS | COACH & RODARTE

Who went online or visited a number of boutiques that dropped the COACH & RODARTE collection which is a limited edition capsule collection that includes a number of leather handbags, jackets, dresses and even yummie sweatshirts that are perfect for transitional weather when we're running to brunch or getting necessary errands out of the way. This artistic collection combines both of these iconic houses together as a means to put a twist on the classics and to see leather craftsmanship in a new way.

"Rodarte's conceptual approach to American style was the perfect lens to reimagine nostalgic Coach pieces," Stuart Vevers, Coach's Creative Director stated. "The mash-up of influences resulted in a romantic cool collection that feels right for both houses." Kate and Laura Mulleavy of Rodarte were able to design handbags which is not found in their line and was brought forward in this collaboration. 

The line includes rocker styles in black as well as neutrals from soft blends to creamy leathers. There's something for everyone to make it easily worn in whatever style you rock from day to day.

LUKE BRACEY GETS EXTREME

This month, we attended the launch party for POLO RED which announced the new face, Luke Bracey, for the high selling cologne. We took a few moments to find out about the actor who has been in a number of movies including, the Point Break as well as Hacksaw Ridge, which is enjoying a lot of buzz during this awards season.

ATHLEISURE MAG: What was it like being selected for POLO RED?

LUKE BRACEY: The process of becoming the face of POLO RED has been so enjoyable and fun. I’m so honored to be the new face of POLO RED – being part of such an iconic brand is truly a privilege. Having the opportunity to work with Bruce Weber was also a great experience. He's a beautiful man and is so talented.
 
AM: What are your duties as the face of POLO RED?

LB: As the face of POLO RED I truly live and breathe the fragrance – I focus on bringing the speed, adrenaline, power of the POLO RED EXTREME lifestyle to men everywhere. Next I'll be joining the Ralph Lauren Fragrances team in Madrid to help kick off the global launch of the fragrance.
 
AM: Say 3 words describing POLO RED.

LB: Endurance, adrenaline, boundary-pushing. 
 
AM: You're a busy man as you were in the remake of Point Break, you were in Hacksaw Ridge which had a lot of buzz this awards season, what movie will we see you in next?

LB: I’ve got a couple of movies in the pipeline, but being the face of POLO RED is the role that I’m really focusing on right now.
 
AM: You're in great shape, besides surfing what workouts do you do?

LB: I’m very no-nonsense when it comes to fitness. I do 100 push-ups and 100 sit-ups every day. When I get to the gym, I like to keep it pretty basic and my routine tends to vary. Sometimes I go through periods where I go to the gym 5 days a week, and then take a few weeks off and before getting back into it. It’s all about balance.

AM: How do you give time to yourself?

LB: One of my favorite things to do is read. Right now I’m reading a great book called "Prisoners of Geography" by Tim Marshall. It’s a captivating book about how geography still plays a pivotal role in politics today. Even though it's 2017, geography is still the biggest factor. In addition to reading, I like to be in the water as much as possible. I try to go surfing and swim as much as I can.
 
AM: What's your personal style?

LB:  My style is pretty relaxed - I'm a tee shirt and jeans guy most of the time. I love my Blundstone boots, they’re definitely a staple in my personal style. When I’m hanging out with friends I’m usually in board shorts and flip flops.

TIMBERLAND TAPS VIRGIL GADSON OF SYTYCD FO SPRING CAMPAIGN

This Spring, Virgil Gadson from FOX's So You Think You Can Dance will be in the footwear campaign for Timberland. Virgil is known for his hip-hop style which he performed on the show. He will be promoting Timberland's boots that are comprised of the SensorFlex™ comfort system. (three-layer outsole that delivers constant support, active cushioning and dynamic flex.) This is in the brand's Killington Chukka (men's boot worn by Virgil) as well as Kenniston 6-inch lace-up boots (for women).

The Philadelphia native appeared on the show as both a dancer and choreographer. He is also skilled in dancing ballet, jazz, modern and tap dancing. The ad campaign will debut in the March and April issues of GQ magazine. It will also be placed in the bus, subway and digital outdoor ads in key markets.

PHOTOGRAPHY COURTESY | Timberland