This Spring, Virgil Gadson from FOX's So You Think You Can Dance will be in the footwear campaign for Timberland. Virgil is known for his hip-hop style which he performed on the show. He will be promoting Timberland's boots that are comprised of the SensorFlex™ comfort system. (three-layer outsole that delivers constant support, active cushioning and dynamic flex.) This is in the brand's Killington Chukka (men's boot worn by Virgil) as well as Kenniston 6-inch lace-up boots (for women).
The Philadelphia native appeared on the show as both a dancer and choreographer. He is also skilled in dancing ballet, jazz, modern and tap dancing. The ad campaign will debut in the March and April issues of GQ magazine. It will also be placed in the bus, subway and digital outdoor ads in key markets.