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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
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171208_COACH_SS18_MAIN-LAYOUTS32_CMYK-1170x1590.jpg

COACH SS18 CAMPAIGN

December 19, 2017

Yes it's getting colder and we're just at the beginning but that doesn't mean that we're not planning for the warmth of SS18! Coach just dropped their global campaign for Spring 18 which was created by photographer Steven Meisel who brought fashion stylist Karl Templer, creative design by Fabien Baron, makeup by Pat McGrath and hair by Guido Palau. The campaign includes the brand's bags, RTW, footwear and watches. You can see a short film of the brand's outtakes across it's digital channels. 

Stuart Vevers, Coach's Creative Director looked to Keith Haring for inspiration for this collection and partnered with Artestar, the agency that represents the late artist exclusively. "With Coach Signature... we've taken the familiar and subverted it with a downtown attitude - the unexpected juxtaposition feels very much for today."

171208_COACH_SS18_MAIN-LAYOUTS33_CMYK-1170x795.jpg 171208_COACH_SS18_MAIN-LAYOUTS32_CMYK-1170x1590.jpg 171208_COACH_SS18_MAIN-LAYOUTS42_CMYK-1170x1590.jpg 171208_COACH_SS18_MAIN-LAYOUTS43_CMYK-1170x795.jpg
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In Campaigns, Fashion, Photoshoot, SS18, Style, Menswear, Womens Tags Coach, SS18, Campaign, Pat McGrath, Karl Templer, Steven Meisel, Fabien Baron, Guido Palau, Stuart Vevers, fashion stylist, Makeup Artist, Hair Stylist, Creative Direction, Coach Signature, Keith Haring, Artestar
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COLLAOBRATIONS BEYONCE'S STYLIST BRINGS THE STAR'S STYLE TO BARBIE

April 14, 2017

The iconic nature of Barbie means that she will reflect a number of styles, themes, careers and more. In the last few years, she has taken it to the next level in terms of various shapes, height and more. Of course when she collabs with stars and those in the know, it's truly epic. If some of the looks featured in this post seem familiar, then you recognize none other than Queen B, Beyonce's looks from her Lemonade album as well as her Formation Tour!

Beyonce's stylist for both projects are courtesy of Marni Senofonte who partnered with Barbie to bring these looks to little girls and of course those taking a break from adulting! You can see more from the Marni Senofonte x Barbie collection which will be out later this year. These looks are so playful and definitely athleisure minded as they are seamless when worn from one activity to the next (with some serious details and accessories).

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