4 TIPS TO TURN YOUR LOVE OF FITNESS INTO A THRIVING BUSINESS LIKE FABLETICS

You’ve seen the Fabletics commercials… Where the women are sporting activewear that’s actually fashionable and can be worn to exercise or to run daily errands… If you pay attention to the commercials, you’ll notice that the women in those commercials are of different sizes, strengths, and doing different activities. The women in the commercials are either exercising, running errands with their kids, or proving that their body shape and size has nothing to do with their strength… Strength and empowerment at any age, shape, or size is the image the brand is projecting.

It’s just amazing how much the world has evolved. There was a point in time where a woman’s weight and age were something that you just don’t talk about or ask about but today’s woman is confident about her age, weight, and size… Where did this empowerment come from? Well, it’s hard to just pinpoint one person as the face of self-love but it’s pretty safe to say that every woman who’s had any insecurity about their weight or size and overcame it, is due to seeing someone else have the strength to love themselves despite what others think.

When women started to love their bodies, self-love became a market to profit from. That might sound like it’s coming from a “money-hungry” standpoint but it’s not… it’s really coming from a place of self-love. With women feeling this empowerment, why not strengthen their self-love and empowerment with clothing that is not only fashionable and accentuates their shape but also is great activewear to exercise in to lead a healthier lifestyle?

In the past, gym clothes used to be big bulky sweatpants that were difficult to move around in and simply didn’t make women feel pretty. Today, women’s activewear can go from the gym to brunch! The great news about the Fabletics brand and mission is that you too can start a women’s activewear line that is successful like Fabletics.

In your mind, you’re probably thinking that you don’t have any business experience to do something like that… Well, according to Forbes, neither did Kate Hudson with Fabletics but she and her team managed to turn their athleisure brand into a $250 million company in three and a half years.

Keep in mind that your brand’s story won’t be like Fabletic’s story, nor should you want it to be… Your brand should have its own story and mission but there are a few takeaways from Fabletic’s story that you can incorporate into your passion for fitness. If you’re someone who loves every aspect of fitness and want to transform it into an athleisure brand, here are a few key tips to follow to make your business thrive.

1. Planning

Identify the Customers’ Needs

If you’re going to launch an athleisure brand, you need to find out what people look for in athleisurewear. Are they looking for a particular type of material that’s comfortable on the skin? Are they want ting more storage in their clothes? Or are they wanting more style?

Stand Out in the Competition

There are, of course, lots of athleisure brands out there, including Fabletics, but the goal isn’t to be like them… the goal is to be better than them. Maybe you have an idea but another brand is already doing that… That’s okay, you can either hone in on that idea and do it better or simply find a different way to stand out. Ideally, you want to offer customers something that’s they’re not receiving in other brands.

Determine Your Brand Identity

What’s the overall vibe and feel you want people to have when they see or wear your clothes? With Fabletics, they want their customers to feel strong and empowered when they wear their athleisurewear. Maybe with your brand, you want customers to feel sexy… whatever it is you want customers to feel, it’s going to be exhibited through the design and style of your clothes and through you’re brand’s identity, so choose it well, because your brand’s identity is what it’s going to be known for.

Look Into Funding Options

How are you going to fund your business? Are you going to ask family for help? Set up a Go Fund Me account? Or look into SBA loans? This is an area where Kate Hudson didn’t have any obstacles to overcome but that that doesn’t mean you have to either. There are plenty of startup loans as well as investors who are looking for small businesses to invest in to not only make them more money but to also turn your dream into a reality.

2. Design and Development

Design and development spans from the creation of your website to the design of your athleisurewear apparel. So you’ll definitely want to build your online store with a fitness theme that’s reflective of your brand’s identity. In identifying your brand’s identity, it’s going to automatically lead you to identify your target audience. Without having a target audience, you won’t know the types of clothing and collections to sell.

One of the biggest factors that separate an athleisurewear line from a regular clothing line is the materials and fabrics. Because athleisurewear is both for casual wear and for exercise, the materials and fabrics used are going to be stretchy, breathable, and sweat resistant. The materials used are also ways to add interest in the products too.

3. Marketing and Brand Awareness

You’ve determined your brand’s identity so now it’s time to tell the world your brand’s story. When people can relate to a brand’s story, they’re more likely to buy your products. Whether you’ve had your own struggle with self-love or if you’re currently on your journey of body reformation, people want to know your story. Through outlets like social media and networking events, your brand has the opportunity to reach the masses with if your brand awareness and marketing is done right.

4. Implement Customer Service

Last and certainly not least, you have to pay homage to your customers because, without them, your brand would just be an empty plan. When on social media, ask their opinions and actively interact with them. If a customer has a complaint or issue with your products, don’t try to silence them or ignore them, address the issues head-on so they’ll know that their complaints and opinions matter. Be sure to address them in a timely manner too.

And remember to have fun with your customers too. They like to know that it’s not “all business” with brands too. Consider humanizing your brand with a fun back and forth banter in the comments and live videos.

Read the latest issue of Athleisure Mag.

NYFW SS18 | JUICY COUTURE

Juicy Couture's NYFW SS18 show took place at Rockefeller Gardens and showcased an array of athleisure looks that included shorts and sport bras as well as jumpsuits that have been reinvented.

NYFW SS18 | DIANE VON FURSTENBERG

Three of our favorite looks showed earlier today during the Diane Von Furstenberg show during NYFW SS18 which is perfect for the athleisure lifestyle.

NYFW SS18 | ALICE + OLIVIA

Alica and Olivia's NYFW SS18 show presented a number of looks for those heading out to run an errand or for the perfect look to head to brunch. Some of our favorite looks are above.

AW17 CAMPAIGNS | DKNY

Obviously, we're all about the depth of style that athleisure provides whether you're heading to the gym, going to the office, running errands and beyond. DKNY's campaign features great pieces for men and women that are hitting stores which begs to be mixed and matched. Model and actress, Emily Ratajkowski models in this campaign.

ATHLEISURE BEAUTY

It's all about creating a great system. Your day begins with a simple device that has heads you can remove to cleanse your face and then placing your foundation. Continue to pamper your skin with a spray to dissolve your makeup and then you can truly provide the ultimate for your skin with this nourishing mask.

| URBAN DECAY Meltdown Makeup Remover Dissolving Spray | BEVERLY TO 5TH Island Coconut Scrub | CLARISONIC Sonic Foundation Brush Head | ORIGINS RitualiTea Feeling Rosy |

Read more from the May Issue and see Athleisure Beauty in mag.

COLLAOBRATIONS BEYONCE'S STYLIST BRINGS THE STAR'S STYLE TO BARBIE

The iconic nature of Barbie means that she will reflect a number of styles, themes, careers and more. In the last few years, she has taken it to the next level in terms of various shapes, height and more. Of course when she collabs with stars and those in the know, it's truly epic. If some of the looks featured in this post seem familiar, then you recognize none other than Queen B, Beyonce's looks from her Lemonade album as well as her Formation Tour!

Beyonce's stylist for both projects are courtesy of Marni Senofonte who partnered with Barbie to bring these looks to little girls and of course those taking a break from adulting! You can see more from the Marni Senofonte x Barbie collection which will be out later this year. These looks are so playful and definitely athleisure minded as they are seamless when worn from one activity to the next (with some serious details and accessories).

CARPETS, CARE & CHIC WITH ZURI HALL

We sat down with Emmy Winning journalist, E! News Correspondent and TV Personality, Zuri Hall. We chatted with her about family, her recent partnership to shed a light on MS, what awards season is like and her sense of style, as well as staying balanced in the industry. 

ATHLEISURE MAG: You're a busy lady! As we know you're constantly on air, we'd like to know about your connection to this survey about MS.

ZURI HALL: I was excited to partner with Genentech as my Aunt was diagnosed with MS 3 years ago and for me, it was my first personal connection to the disease. I had done a human interest story about this for a local news story – so I was getting a little familiar. But it wasn’t until it hits home that you started to say, “what does this mean, what does it do.” 

So she was diagnosed and over the last few years her symptoms have delveloped and progressed, and unfortunately, have gotten worse. When  I partnered with Genentech, we found that MS Mindset Survey – a lot of their findings reflected what I was seeing my aunt go through when it came to her symptoms. My big takeaway from the survey was the unpredictability of MS symptoms. Some of the things she is dealing with is wobbly legs. Sometimes it's cognitive issues, blurred vision, and she’s hit with fatigue. So she knows roughly what she’s dealing with, but she doesn’t know when they will pop up. So since it is so unpredictable, it’s hard to know or plan around those things whether you are directly dealing with it or are the caregiver that is involved. You can’t plan a week in advance when you have no guarantee of how you will be feeling tomorrow. 

So one of the big findings was that about 85% of those with MS have said that they have missed social engagements because their symptoms have come into play when they didn't think that they would. 87% oddly enough, a higher percentage of support partners and caregivers, have also missed out on events because their partner had a flare up or had an issue. 

For example, my aunt told me that she went to a baseball game once and it was a big venue, so while she was excited to go out with your co-workers and friends she had to commit to it. She gets to the field and then 30 minutes in she realized she had to go because she sensed that she had issues with her wobbly legs as they had been giving out over the previous days and that anxiety of not knowing if that would happen during the game was something that she was dealing with. She would rather remove herself completely from this social situation that she was looking forward to then risking something that she couldn’t predict to happen during the game and having to explain herself or to create a socially awkward situation to those that were there. There are also issues with urinary problems, like not being able to control your bladder – she’s nervous when it hits, then she has to go. For her, it’s not just about being awkward for her but she doesn’t want it to be weird for others and having to have them figure out how to talk about her disease. She is an independent, small and feisty woman and we love her. So it’s interesting to see how this disease begins to dictate the social decisions that she makes. 

Another finding that this survey focused on is the day to day activities which hits home for us. She is the person who loves to host and she has a beautiful home that she has decorated with love and she invites all these people and we are a massive group. Brothers, sisters, cousins and more – we come over, she cooks, and cleans. She is the domestic goddess as well as a corporate goddess. Nowadays, this is really hard for her. We’re going home for Thanksgiving and I don't know why she is going to do this, but she wants to do all the things that she has always wanted to do. She loves hosting our family and dinners. I love her because she refuses to let this disease get the best of her but it does steer the decisions that she has to make leading up to doing so. For me, I look inside and figure out what I can do to support her to make things easier. 

One of the findings in the survey was that more than 80% of the people that live with MS were asked how they could be helped and what service could be offered to them, the top takeaway was that they wanted someone to help them with groceries, in the kitchen, household chores, etc. I think a lot of us, me included, underestimate the impact that this can make. You sit back and say, “really you just want me to put a box of cereal away for you?” But for someone who is dealing with fatigue and is exhausted – it helps. She has told me that mixing a bowl of dressing for more than a few minutes tires her out depending on the day. Her muscles don’t do what they used to do and they don’t act the way they used to. 

There was a time when she visited me in LA this summer. She was teaching me how to make her baked bean recipe and she went to check on it in the oven and accidently flipped the pan and the beans went everywhere.  It was sad because she was frustrated in that moment and she doesn’t want to show signs to the disease and we had had amazing days together with her husband (my uncle) and everything was fine and things were great. It felt great as you know she had the disease, but you felt like not really and then it comes out and reminds you. It lets you know that it could happen at anytime and you have to deal with it.

Some of the things that I want to encourage other people to do is to be patient and understand what your loved one is going through and the symptoms. This way, when it happens you know what they are going through and you can be considerate. When the beans happened, there was a moment when I thought about the beans, but then I had to remember this is what my aunt is going through because we’re not at a point where there are daily constant reminders. I caught myself and knew it was beyond her control and so I came from a place of love and patience and I let her know that I would clean it up and we’ll buy more beans, take a seat etc – it let’s her feel more comfortable and less of an awkward situation. I don’t want her to feel that she is a burden and it helps. She says that she feels like it is her own burden to bear as she doesn’t want people to pity her. But I have found that offering my help and services in specific ways – she takes me up on those offers. 

During the holidays I will be offering to put the dishes away, to run out to Kroger or the grocery story to get something that she has forgotten. I will say, "Aunt Mel, take  a rest." I was talking with one of our nurses yesterday and she was saying that the big things to keep in mind that asking “what do you need” is not enough as it’s so open ended. For fiercely independent people they don’t want to give you a laundry list. But when they are specific asks it helps and gives them the time. Plus we take this for granted. 

The survey, after diving in, lets me see how much the findings there are mirroring my aunt’s experience as well as my own. With the holidays here, this encourages support partners and caregivers to be more proactive during this time as well as all year around. 

AM: What is your partnership like in terms of your role in this initiative?

ZH: For me the partnership is about this moment, this time and getting people to understand the results of the MS Mindset survey. Don’t just end there with the info, but this survey is telling you what people with MS need and let’s do something about it. It's about sitting down and encouraging support partners/cargivers to what they can. Many times, you forget about the other party. There is a person who is there dealing with MS and so of course you’re not thinking about the support person; however, they are there and they need to be educated. People should go to your local support groups, advocacy groups and learn more via National MS Society.

AM: Obviously, I was aware of MS, but not the depth of it until a few months ago, when I styled one of my clients who is an entertainer and although she performs, is on stage etc – behind the scenes there are a lot of struggles. It’s amazing that she is able to stay on tour, hit the road, dance etc with the unpredictable nature of this disease!

ZH: When I sat down with Tamia (R&B Singer) who is very public about her disease, so many people are dealing with this and we are all so close by just a few degrees to someone who is. It’s ok to know that you don’t have everything figured out as you can’t really prepare for it as things get dumped in your lap. But to know there are resources is the most important thing. There is education to be had across the board from those with MS and those who support or are the caregivers to someone who is. 

AM: What was your journey to get to E!?

ZH: Getting to E! was a long winding road. I started out winning a competition to be the face of a local TV station in Indiana. I was there for a year and MC’ing for the Pacers and then that opened the door to another job in Ohio and I was hosting another show which allowed me to anchor the evening news down in Texas and that got me to NY to host a show for Fuse (music countdown show), which led to MTV and then E! It was all over the map. The last year and 3 months at E! have been like the best. They chal-lenge me in really good ways. My skillset makes sense for what they need and what they want. Everyday is different. We just launched a new daytime show, E! News Live recently. Exciting times.

AM: How do you prepare for your celeb interviews?

ZH: It’s really about – I mean for us being that we’re E! and they’re celebs, so we want the scoop. I tend to know a lot about their personal lives and what is going on. Because I come from a creative background I actually really appreciate the art in what they are creating and what they are there to talk about. I feel that most celebs, musicians, etc appreciate and recognize those that appreciate and recognize that. So they are more likely to open up about the extra stuff if they believe that you care about the stuff that you should be caring about, and I do. So my preparation is understanding what the film is about, why they took on a certain project – have they had past ones that led them to this point and what it took for them to get into a certain character. Reading any article or interview surrounding that project before I talk to them. Because the last thing that they want to do it to regurgitate the same thing that they have said about 73 times during that junket. They want to be challenged and sparked and they get excited. They’re working but they prefer to enjoy it and it makes it fun!

AM: And for the Red Carpet?

ZH: Red Carpet is chaos and I just get stressed when I think about it. It’s one of those things that you do as much as you can and then you just throw it out the window – you go with the flow. You have so much talent – Brad Pitt for one second and then you have Angelina Joli and you have her and all these people bottle necked. As you talk to Brad, you  have George Clooney walk by and the publicist is pulling people and you only have a few questions that you can ask as you’re getting wrapped as you start. It's a high pressure situation. So it’s one of those things that it’s just like I know a little bit about a lot – so you go with the flow, you make moments as you can’t really tackle issues there. You just want people to toast champagne with you or to make a joke or slip up and say something silly. Carpets are about moments and they make great content for the internet.

AM: How do you stay balanced during this season?

ZH: For me I need to get more into the fitness side, I'll be honest – I’m lazy and I have my mom’s genes which works for me. I am getting to that point where you feel it - you walk up the stairs and realize that it takes more time than before - just a moment guys. So I go to the gym with my boyfriend every now and then as he is healthy. For me, it’s about mental health honestly and I’m really into and value mindfulness and trying to be present and balanced. I’m reading a book right now – 'Present over Perfect' because especially in my line of work I am open to public scrutiny and waiting for people to judge you, Instagram you etc. You post a photo I’m waiting for comments, likes etc. I go on E! News I’m going to get tweets from people - maybe they liked what I wore, what I said about Rhianna etc and you get caught up with not being in that moment. We do these carpets and awards shows and I have to look back and say wow you were at the Oscars – my pictures tell me what my last year has been. I have started to dedicate time for me. I will carve out 60 minutes to say I’m busy so that I can not be busy and take time for me – mindfulness above all so that I can be happy/peaceful, whether it's taking time to read or whatever it takes to get to my happy place.

AM: What is your personal style versus what you wear on the show which we love?

ZH: Thank you! I would say that personal style is casual chic - I know that that sounds generic! I'm a midwest girl through in through - I'm from Ohio and I like to be super comfortable, you will never see me wearing heels that I don't have to be wearing. Because comfort over everything is key for me. So I'm a jeans and T-shirt girl. I feel the most confident and sexy and in control when I am in a fitted pair of high wasted jeans with a loose v-neck t-shirt and bootie. If you see me in a bootie, then you know that I'm trying. If I'm not on a red carpet, I'm in sneakers at this point.

I would say overall, E! News - Urban Chic with a dash of glam. My style is very much influenced by my years in NY as I was here for about 2.5/3 years. So definitely I appreciate the leathers and dark colors. I appreciate the black on black on black. My stylist is convincing me to put color back into my wardrobe.

For the glam, I'm in LA now - come on it's E!, The Kardashians you have to have a bit of glam. I like to do the full face, the hair, I let my glam come through in this area. The clothes tend to be more timeless, chic and classic. 

For the most part, I'm pretty chill and for the most part I LITERALLY love athleisure and I'm not just saying that because you're here as I don't work out. But I just discovered gym wear and it's a whole new world! I just discovered Fabletics and I love Kate Hudson's line. I tried it for the first time when I met her and I was like, "this jumpsuit is amazing." I can move and I'm so free! So they  sent me more stuff and now I just pretty much live in athletic wear.

AM: We always say that athleisure can be broken down into core, essential and luxe. Core is that which is meant to hit the gym (sport bras, tap shorts, etc), essential items that are a hybrid that can be worn in the gym and out (the capris,  tanks, etc mixed with layers or not) and then luxe which are the jetset components that include your leggings paired with a fun cashmere and a leather jacket which allows you to hit the ground running once you touch down.

ZH: Absolutely - so many ways to style it and again it's so comfortable. At this point in my life, comfort is key girl!

AM: We love your #AlphaBabe movement. We're a huge proponent of it but can you tell our readers about this  and what made you want to do it?

ZH: For me when I first have a vision for #AlphaBabe, I wanted a place where young millennial women could go to support one another and to develop tools where they could navigate the first few years of their career. 

I got where I got to by the grace of God and stumbling into things and figuring it out as it went. Looking back, I felt like it didn't have to be that hard honestly. If there had been just one person to tell me about the right way to make a demo reel, to craft a resume, or the right way to go to my boss' office to ask for a raise - certain things would have been easier. 

For me it is a place where we can celebrate substance and style. You don't have to choose. That's what I'm trying to get across with the message. You can be Alpha and strong and unapologetic as a leader - a boss in your work environment and you can totally be a babe. There is nothing wrong in saying that. You're pretty, you can style yourself up and these two things can co-exist. That's exciting when you find that balance and it doesn't need to be one vs the other which is really hard in a culture of comparison (via social) where people tend to focus on the babe part. At the end of the day the likes, re-tweets - it doesn't really matter. This is a place where you can be both and it's great to be so!

PHOTOGRAPHY COURTESY | Zuri Hall

Read More from the Dec Issue

XOXO, BOY MEETS GIRL

Brands are born for a number of reasons, but some emerge to simply mark a moment as well as an extension from a lifelong passion that needs to be shared with like-minded individuals! Stacy Igel is the powerhouse behind Boy Meets Girl® which she states is the original athleisure brand and is coveted by celebs, "IT GIRLS," and more. We talked with her about how she came to fashion, the story behind the advancement of the brand, upcoming brand achievements and of course how she stays on top of it all as a wife and mom of her young son.

ATHLEISURE MAG: We think it's pretty appropriate to have you in this issue as our Style Director has always mentioned your brand as one of the early athleisure brands. Walk us through your journey in fashion that led you to creating Boy Meets Girl®!

STACY IGEL: I knew at a very young age - I tell people in the womb, who I wanted to be – a fashion designer. It was a pretty direct path in terms of getting here, but also there are hurdles. I dressed my classmates, had my own little lookbooks in 1st or 2nd grade and would make catalogs. I would make them without Instagram or social media. I just used polaroids to create them – this was pre-photoshop or even using computers! 

My mom was an entrepreneur. She created a lumbar support and she was always going to Hong Kong and Taiwan. She would bring back these trinkets from these places that were super cute. I just loved them and I started making catalogs and selling these items in there. Like I had the first charm necklaces back in the day so it was so cool. So I was this budding entrepreneur and I learned how to run a business. 

Then, while my mom was building her business she went from doing it at home to expanding to factories, tradeshows, etc. So even though it wasn’t designing, a clothing collection, it was a back machine that came in one color and one price point and she was a physician’s assistant – she was still making something and it was the things that you did to start a business. Creating something, selling, producing a product and dealing with factories. So when I was young, I knew I wanted to have my own business and to design. She definitely inspired me. My father was also very encouraging in my dreams. He is a doctor. Therefore, I had no family who was in the fashion business.

I started taking classes – there were opportunities at Columbia College in Chicago as my grammar school and high school at that time didn’t have the opportunities that people do now to learn those skills. I had to take a lot of extracurricular classes to learn more about design.  

I worked in retail at the Gap and in college worked in a retail store in Madison-Wisconsin where I made my first product and sold it there. I was always just on this track that I knew I would do this as well as understanding all facets of this business. My mom taught me that you can’t just do one thing you have to understand all facets from design, retail and manufacturing.                                                                                                                                                                     

Rosario Dawson in Boy Meets Girl

When I went to school I triple majored at the University of Wisconsin in Design, Retailing and Business. I got a Certificate of Business and I was able to carve out the 360 of how to be in business, do design and more. I took internships where I was able to learn more, did fashion shows etc. During my Junior year, I was able to study in London with Zandra Rhodes who is a very famous designer. I also worked with Donna Karan and Elsa Klensch (host of CNN's Style With Elsa Klensch), I was dabbling in a lot of areas and I even interviewed in '98 Marc Jacobs at one of his first NYFW shows in SOHO and I got to see behind the scenes and what it took to be in it. Seeing all these things, my parents asked did I still want to do it?  Of course I did!

When I graduated, I designed for Elie Tahari and was hired by him. I left there and went to Izod and learned high fashion as well as mass and branding. In 2001 right before Sept 11th, I left to pursue my own thing. Then the 11th happened and my first tradeshow was right around that time. 

My collection at that time had a lot of ribbons as well as the original Boy Meets Girl collection as it was focused on the Fourth of July and I was showing it in Sep as it was showing my Spring/Summer collection for the following season. My first department store who bought the line was Bergdorf Goodman at this trade show which was my first in NYC. It was crazy to sit in this booth showing it there and my mother kept nudging me saying, “it was the best store in the world.” There were about 60 designers that were showing; however, I was a hot booth as I had something new and fresh that resonated with all the customers (not to mention I had my awesome mom working with me at that show ... those were the days). I had a purchase order that was a nice amount and I was handmaking and screen printing everything – I did it all myself and then I realized that now that this was a thing, I’d have to get a factory as it was a big company and I was in business and had to ship all these goods. 

I am the direct line of having the passion, wanting to do it, being involved in every facet and a budding entrepreneur. I never stopped working – I have been working since I can remember as it’s what you do when you love it.

AM: Who is the Boy Meets girl customer?

SI: We like to say that she has a young attitude, she has a bit of an edge, she’s fun, she doesn’t take life too seriously. She really believes in being good and doing social good to help change the world. It’s not one specific thing, but she is into music and what’s happening. She loves going to concerts, traveling, etc. We like to say that it’s not only runway, it’s about being on the go and not taking things too seriously and having a good time. We’re the original athleisure brand which is why we love that this is in Athleisure Mag!

You’re on the plane, you’re on the go it fits your personality and it’s not about a specific age - just our attitude and how you feel. It’s amazing for me as the person who has built it to see what they come for, how they come to the brand, what they buy and why they buy. It makes me pinch myself sometimes.

Eva Longoria wears Boy Meets Girl

AM: How did you come up with the logo?

SI: I have a cool story on this – as it came from meeting my husband. I was going to dinner for the first time with my husband – at that time he was my boyfriend to meet his parents. On his wall, he had silhouettes of his brother and sister. When I was younger, we had something like that of me and my sister. The logo isn’t us per se but when I looked at it I was like, oh “Boy Meets Girl” – the first time you meet someone, the first concert, travel experience. It’s a moment and a story. 

After that night, my husband (who was also a graphic designer) and I started playing with the silhouettes, poofing the hair up, playing with the layouts etc. We then focused on trademarking everything, did the IP, spent a lot of time to protect the name across all apparel as well as internationally. You have to learn about all the protection and we deal with IP and protection on a daily basis. I always say that the logo is us in some ways but it’s really everybody as it’s about the story. Being young and having a good time.  I am also grateful my husband is a fashion/entertainment lawyer so the early days of putting this all together definitely inspired him too!

AM: What collabs have you done that you liked and of course, tell us about Care Bears.What collabs have you done that you liked and of course, tell us about Care Bears.

SI: One of my latest collabs that I partnered with was a very intimate NYFW show this past Sept where we partnered with Justine Skye and subway talent that were dancers into this space. I worked with Randy Jackson and he had an artist from Singapore named Will. What I did in this show (I’ve been known to partner with a number of artists/talent such as Wyclef Jean, Pharell, Leah Labelle, Natasha Bedingfield, and many more) was different then my other shows due to venue space. We could only invite 120 people and showcased the brand alongside new artists. A lot of artists I have worked with, we work together right before they hit. I mean when we worked with Justine she had never performed a NYFW live show before and then right after, she was opening for Beyonce which was crazy! It was really about showcasing the talent and infusing them in a great spot with great people and it’s the heart of who we are as a brand. I love this! Working with Wyclef was amazing as it was 3 months of working with him and it was a dream for sure. He is a musical genious.

I love working with artists on the rise and infusing music into our shows and keeping it fresh. We also did a Buy Now Wear Now concept in 2016 in partnership with Shopify and we did the same in 2012 with Wyclef and made a microsite which seemed crazy then compared to how you can do it now. For me, I am always doing things before its time.

Care Bears is iconic and I love being involved in bringing them back. Working with them has been great. We did a sneak peek collection back in Aug which was also at Collette (an iconic store in Paris) and it sold out. I am doing it again in a much bigger collab for 2017 as they felt our brand had a lot of synergy and it is their 35th Anniversary! They felt it would be cool as they are collaborating with a number of brands but no one has created what I have for this collab! Excited to share more. Follow @boymeetsgirlusa and @stacyigel on Instagram as we reveal more in Jan/Feb 2017!

Justine Skye stuns in Boy Meets Girl.

PHOTOGRAPHY COURTESY | Stacy Igel

Read more from the Dec Issue.

FASHION INSPIRES YOUR WORKOUT

Coming off of NYFW, it's easy to think about just taking a break after all of the activities that center around one of the most dizzying weeks of fashion.

This summer, we happened to hang out with Malin Akerman of Showtime's Billions (can Feb 19th get here any quicker for the second season), to workout (we cycled along with her and Cyc Fitness Founder, Keoni Hudoba) and hear how she continues to stay motivated in the midst of being a mom, acting, and so much more. We think "The Post Holiday Slump" affect is applicable to any portion of life when you get a little tired after so many things going on. In addition, as we continue to add to our ever growing workout looks, it's good to know that we can protect them through using the LG SideKick which allows you to do smaller loads when you don't have enough for the main compartment OR when you simply don't want to disrupt what you have in the main washer.

5 SUMMER WEEKEND MUST HAVES

| Wheatgrass Tablets CITRAGREEN | Flip Flops LIBERTY X HAVAIANAS | Milano TRAVALO | Studio Hatha Capri Legging LUCY | Dry Oil Bodywash DOVE |

Read more from the May Issue

A MOMENT WITH MONICA BOTKIER

Botkier is the quintessential NYC handbag that girls in the know love to carry no matter where they live. It's all about handbags in an array of shapes that truly work with your lifestyle. We sat down with Monika Botkier to talk bags, the collaboration with model, Cocoa Rocha and more!

ATHLEISURE MAG: How does Botkier maintain its "cool girl" style as an effortlessly chic brand? 

MONICA BOTKIER: Thank you! That’s our mantra. Our girl is 'street smart chic.' She knows what she wants and has an edge to her style... always confident. We think about her in every aspect of the brand, from product design to social media. When I started the brand, I was a downtown girl living my dream in Soho NYC and that moment resonates with the modern woman no matter where she lives. 

AM: How much of a role does NYC play in the designs? 

MB: In 2013, after 10 years, we added New York to our brand name officially. There is a certain strength and attitude to the women  of NYC. We like to celebrate our city in this way, particularly in terms of style and functionality that informs our design process. New York is our muse!

AM: How much does your photographic background place into the design and/or the brand at large? 

MB: I was very focused on fashion photography as I transitioned to design, so style was a big part of that artistic expression for me. Through the years I shot some of the campaigns which was a function of being an entrepreneur and an independent brand. We were now of the first contemporary brands who would even create campaigns because that was so second nature for me. Now we have amazing teams that we collaborate with I can tell you it’s very satisfying to see the product go from sketch to sample to shoot.

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AM: What are your 3 favorite bodies in the collection for Spring '16? 

MB: Our bags are names after NY neighborhoods or streets. My favorites for S16 are the Irving Hobo, Cobble Hill shoulder and the classic Soho Tote.

AM: Tell us about your collab with Coco Rocha? 

MB: I was a big fan of Coco, her astute sense of style and social media saavy. I believe collaborations are really important for brands to keep things fresh and fun. We reached out to her and she was excited. The connection was instant, I had met her before at events around the city. She is a wonderful, energetic, super smart talent and a new mom to boot. Coco is the ultimate modern woman, our ideal Botkier girl.

AM: How do you juggle your time between business and friends/family? 

MB: The million dollar question! Female power and promise are the touch points today for any industry. We see how we still have to fight for the respect we deserve as women in the working world. The truth is you’ll always have more on your plate when you have a family and a business. You can have it all but it isn’t some retouched version of what that looks and feels like. It’s hard work and the balance comes from within accepting that it will never be perfect. I try not to be too hard on yourself and be realistic. There are only so many hours in the day. It’s important to be present in the moment you’re in. Believe in yourself, your goals and keep pushing. Give and receive love starting with yourself.

AM: With the success of your brand how do you achieve balance and stay connected/present? 

MB: Life-Work-Balance is truly a buzz phrase today and I think that's great. This means at we are collectively thinking how to achieve a healthy and happy life that isn't only about work! It takes effort to eat right, meditate and breathe through challenges. For me being grateful helps me keep perspective. I try not to get overwhelmed by media, social, news or otherwise, but to remain aware. All I can say there is no perfect formula and it takes work to maintain through consciousness. I belong to a group of creative and successful women, many of them designers I admire so having a group to lean on is also a nice way to find that balance.

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AM: How do you prepare for the Spring personally and as a brand?  

MB: I look forward and then make a list of goals. It’s a great time to refresh the vision board and make sure to recommit to New Year's resolutions like meditation, diet and exercise since summer is right around the corner! Same for the brand. We review, regroup and renew for the warm seasons to come. People feel inspired when the sun starts shining and the weather gets warmer, it’s a great time for new creative plans. 

AM: What does Balance Next mean to you? 

MB: The first thing I think of is the life/work/health/happiness/peace balance that should be a priority for everyone to feel grounded no matter what is happening at the moment. It’s the commitment to wellness which as I get older has started to become more of focus and brings me true joy.

AM: What are 3 musts for your personal time? 

MB: Sorry for the cliche but I love Soul Cycle, also Y7 yoga studio, Dr. Frank Lipman’s protein shakes for breakfast and Roman’s for a neighborhood food spot (Brooklyn Fort Greene). Music in as much of the day as possible, car, kitchen, office everywhere!

AM: Athleisure is about comfortable clothes that can transition from the gym, to brunch, meetings and a night out or jetsetting (think Bandier leggings paired with a cashmere tunic and ankle boots) - what are 3 favorite pieces that are great within your athleisure look? 

MB: Just what you mentioned above - my ideal atheleisure outfit to a T!

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