NEW YEAR, N3W YOU

THE GOOD

I feel so blessed that I’ve been surrounded by family since March. There were seven, and sometimes nine, people in our pod— three kids; two fiancé’s, my husband, our nephew and three to four dogs. We fought for office space but ate memorable meals and did at-home Peloton work-outs together.

I personally had no choice but to take it down a notch. I’m still not meditating but I did download the Calm app. I also said yes to Zoom panels, speeches and was able to virtually connect with tons of people — new and old.

The coolest thing was getting to launch my dream cosmetics company, JonesRoad Beauty, from the comfort of my home (with a few in-office days). Who knew the power of a young scrappy team mixed with a seasoned professional could simply just get it done.

THE ADD

Travel! It’s the first thing I’ll do when we can. My husband and I love our vacation time together and as a family. I miss the UK and Paris and had also promised my youngest son a trip to Tokyo as his college graduation gift. I miss the Bahamas, which is one of our favorite warm weather destinations, too. I also haven’t been able to see my family in Chicago and really want to see my 85 year-old Dad.

Two of our sons put their weddings on hold, so I’m really looking forward to those celebrations.

THE BUZZ

Jones Road s releasing 25 shades of face pencils and 4 shades of eye pencils in mid-January. We’ll also be fully back ins tock of our Miracle Balm, which we underestimated the demand for. There are a bunch of monthly launches in the pipeline after that.

My wellness brand, EVOLUTION_18 is releasing several delicious new products to support beauty from the inside out. Plus, new episodes of my podcast, Beyond the Beauty, with amazing founders. And hopefully, I’ll get a chill spa day with my sister, which we usually do once a year, or I’ll finally meditate...

IG @JustBobbiDotCom

@JonesRoadBeauty

@Evolution_18

PHOTO COURTESY | Bobbi Brown

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THE GOOD

With the Covid 19 crisis making 2020anunforgettable year for all of us, it was a strange time to have the most successful year of my career. This year I have won the European championship (ELMS) the world championship (WEC) and the 24 hours of Le Mans. I became the youngest British winner of the Le Mans as wel las the youngest winner of WEC (World Endurance Championship). This year has felt even weirder due the races held behind "closed doors", closed to the public spectators. Covid tests proved me wrong in thinking nothing would enter that high up my nose, it didn't take away from a year where I won 6 of the 9 races I entered.

THE ADD

I said to myself that I was going to rekindle my German this year, 2 phone apps and the subscription page to an online language platform later I still haven't given it the time it needs. It's one of those things that won't make me a faster racing driver and therefore doesn't take priority, but then again that's exactly how I excused myself this year. Maybe next year will be the year.

THE BUZZ

Next year I am signed for another season of WEC, and ELMS with the same team as 2020 alongside both returning and new teammates. Another strong season next year is almost a make or break for my career with new manufacturers on the horizon to enter in 2023 and their development likely to start in 2022. Next years performance could solidify my name amongst the top to be first in line fora seat in one of the upcoming campaigns to win the top class of sportscar racing. The pressure is definitely going to be piling on over the winter months of training to make sure I'm in the best shape possible to hit the ground running where I left off this year.

IG @PhilHansonRacing

PHOTO COURTESY | Phil Hanson

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THE GOOD

I think that on a very big level, there has been a massive awakening of people on the planet. There’s so much. Anytime there is an election year, the pandemic, the amount of variables that have been going on is massive. Where people saw protests, I saw people coming together. I saw so much alignment in a way that we haven’t had in my lifetime that I can remember as an adult. I thought that that was special.

For me personally, when things slowed down and got quiet, I had an opportunity to listen. It was a year for me to let go and listen. When you sit down and listen, the answers are there. I realized that there were people, places and things that I could let go of now. I wondered why I was holding and why I was chasing to-wards them which could take me off my path. Being still, I saw relationships that I could let go with love and without any drama. It also allowed me to see some of the most amazing people on the planet that I am able to call friends. That goes to my family as well. It’s been a crazy year. My brother’s fiancé passed away very early in March not COVID related and we have never been closer. He lost his fiancé, we've been separated by a pandemic, I’ve seen him once the entire year and you know my brother and I get to FaceTime and we’re closer now then we were 10 years ago so there are gifts within the loss and that forme was great. So relationships with my brother and others has been great.

THE ADD

There are a couple of massive things I’m really proud of! One being Openfit. It’s a brand that basically I’m going back to coaching. So we’re filming a massive program that will be out in the world and we will film it in Jan. It will go out in Feb. I want to be the modern day Richard Simmons - having great access to health. I can't dance as good as Richard but man, it's going to be fun and special. All this programming is so intense and there’s no place for people that are beginning or trying to get back in. So Openfit and I have built this wonderful program and I can’t wait to do it because I haven’t coached this way in years. It will be available in streaming and I’m really excited about it. It’s exciting that people will be able to bring me back into their homes and living rooms again.

The other big thing is my CBD company! I started GetUP, a CBD company a year ago.COVID was tough, I couldn’t do shipping and getting things out – it really helped me identify the purpose of what this was.I know that there are people who may not be familiar with it, but they trust me and this will be the people’s CBD. CBD is so expensive and this is going to be like, "hey pay what you can scale" and I will send it to you. I want people to have access to health and it shouldn’t be exclusive based on affordability. It’s a really big initiative that I have decided to put together and I’m really excited as that will be available in Jan. It’s a really good start to the new year. I wanted to demystify fitness and I did, food/nutrition and I did and now I want to do the same thing with CBD. I love the name because no matter how much you get down, you get back up and that’s the mantra of 2021.

THE BUZZ

I encourage people to sign up and go to my mailing list Widerstrom.com. I send an email out every week. Sometimes it’s what just in my head or little tips. If you’re getting that, you know about things that are going on with me, challenges that I’mlaunching, Transformation will be in there I’m sure and I have things like that happening but I always say get on the mailing list and we start from there.

IG @JenWiderstrom

PHOTO COURTESY | Jen Widerstrom

Read the Dec Issue #60 of Athleisure Mag and see NEW YEAR, N3W YOU in mag.

ATHLEISURE MAG | #60 DEC 2020

ATHLEISURE MAG | DEC ISSUE #60

In this month’s issue as we ring in the New Year with DJ/Producer, Benny Benassi. Our virtual cover shoot took us to Italy as we talked about Benny’s career in music, the process of creating music and collaborating and more. This month, we took a moment with TNT’s Claws Niecy Nash in between completing shooting for the final season of this series. We talk about the holiday season, how she is staying connected with her family and upcoming projects. You can also hear our conversation later this season on our podcast show, Bungalow SK. We’ve always been a fan of Jen Widerstrom’s from her days in NBC’s American Gladiators as well as NBC’s Biggest Loser as well as her approach to working with her clients. We took some time to catch up with her to find out about her latest project, a challenge running from Jan 5th – March 5th with Transformation Protein. We also find out more about what she is working on and how she has maintained her positivity during these times. You can hear the full interview on our podcast show, #TRIBEGOALS later this season. We catch up with Chef Brandon Collins, the North American Mustard Sommelier of Maille to find out about the historic roots of the brand, how it’s made and how it can be used beyond being a condiment. You can also hear our conversation in full this season on our podcast show, Athleisure Kitchen. We’re always up for taking some time with ourselves with a glass of wine. We took some time to talk with Joey Wölffer who continues the legacy of running and maintaining creative inspiration to make such wines as Summer in a Bottle and more at Wölffer Estate Vineyard. While we’re enjoying the holiday season and looking forward to the beginning of the new year, we talk about how we can get on the best financial path with Grant Sabatier.

This month, EDM DJ duo, NERVO shares 9 songs that we should listen to in this month’s 9PLAYLIST. BRAVO’s Top Chef Season 14 winner, Chef, Restaurateur + TV Personality, Brooke Williamson shares her favorites and why in our 9LIST STORI3S. One of our favorite features that appear in our Dec as well as our Jan issues is known as NEW YEAR, N3W YOU: THE GOOD, THE ADD and THE BUZZ where our celebs share their thoughts on this year and what’s coming up for next year (we do have spots for the Jan issue). This month, we talk with Celebrity Makeup Artist, Author and Founder of Jones Road Beauty – Bobbi Brown, International Racing Drive and winner of the 2020 ELMS, 2020 WEC and 2020 Le Mans 24 Hour Winner – Phil Hanson and Celebrity Fitness Trainer, Entrepreneur, TV Personality and Author – Jen Widerstrom.

Our monthly feature, The Art of the Snack focuses on Alfie’s Bar + Kitchen. This month’s Athleisure List comes from Winona’s in Brooklyn and CITYROW. This month’s BING3WATCH looks at one of our favorites, HBO’s LOVECRAFT COUNTRY. As always, we have a number of our roundups that include our favorites in an array of categories that are timely to the season.

Read the Dec Issue #60 of Athleisure Mag.

LEAVING HER MARK WITH BOBBI BROWN

In the beauty industry, Bobbi Brown reigns as a woman that took her passion as a makeup artist to building a celebrity brand of cosmetics that would eventually be acquired by Estée Lauder. At the time, her appearances on TV shows illustrating her work as well as being a fixture in the backstages of NYFW paved the way for Celebrity Makeup Artists and other talents in the beauty industry. We took a moment with Bobbi to talk about her career, the moves she made in the industry and how she continues to be a trailblazer.

ATHLEISURE MAG: What was the moment when you realized that you wanted to work in the beauty industry?

BOBBI BROWN: I had just left my second college, and was feeling very confused because I didn’t really like school and I wasn’t happy where I had been. I was speaking with my mother and she said to me, “If it was your birthday and you could do anything in the world, what would you do?” and I told her “I’d go to Marshall Field’s and I’d play with makeup.” So my mom said to me “Then go to school to be a makeup artist.” I found Emerson College and they allowed me to create my own major, which was theatrical makeup, and I fell in love.

AM: You started as a makeup artist, what projects did you work on during that time prior to creating Bobbi Brown Cosmetics?

BB: After graduating college, I moved to NYC and went through the yellow pages calling every photographer, makeup artist, and hair stylist I could find, offering my assistance for free. I would travel wherever I was needed offering my services and learning as much as I could. Some of my favorite projects that I did during that time were my first Vogue cover shoot with Naomi Campbell (it was Naomi’s first Vogue cover as well,) working with designers like Michael Kors, Ralph Lauren, and Tommy Hilfiger, and doing makeup for Mick Jagger and The Rolling Stones.

AM: What inspired you to create Bobbi Brown Cosmetics?

BB: After being on all of these sets, I found I could not do the makeup that was in style correctly. I didn’t want to cover and hide women’s features and there was no skin tone correct makeup available at the time. I would mix together what colors I could to try to create a formula that accentuated rather than disguised how the women looked. It was at that time that I met a chemist in an elevator and was telling her what I wanted to do, and she said, “I’ll make the colors for you.” That relationship started the creation of my original 10 lipstick shades.

AM: You were known for a natural aesthetic with an array of amazing pink shades of lipsticks, why was that look important to you and the brand?

BB: They weren’t pink shades as much as they were pink, brown, orange, red – those colors that naturally exist within a woman’s lip. All of them natural looking because I believe that makeup should make a woman look and feel her best. That was my intention when I created Bobbi Brown Cosmetics and still is today.

AM: How did you incorporate being a Beauty Expert on the Today Show as another portion of your brand as a MUA and a founder of a cosmetic line?

BB: At a public appearance I was at, I took a question from a woman in the audience. She later told me that she was the grandmother of Jeff Zucker, the Executive Producer of The Today Show at the time. It had been my dream to be on The Today Show, and when she introduced me to Jeff, he and I created monthly segments that allowed me to teach women the correct products to use and the right way to apply them, allowing each woman to essentially become her own makeup artist. It was an amazing time in my life and I truly believe it catapulted the business of the brand to where it is now.

AM: Estée Lauder acquired Bobbi Brown Cosmetics and you stayed on with the brand, what was the transition like for you and as many of our readers own their own brands, can you share the process you went through in terms of coming to the decision that this was right for your brand and yourself?

BB: In 1995, I met with Leonard Lauder and he quickly became one of the greatest mentors in my life. He promised me that the integrity of the brand and its purpose would never be lost with me at the helm. I remained in complete creative control, while being lucky enough to benefit from the resources that the Estée Lauder companies provided. I stayed on as Chief Creative Officer until 2016, where I made the tough decision to leave the company to start another.

AM: Being a multifaceted person, we have enjoyed seeing you wear a number of hats such as being the Editor in Chief of Yahoo Beauty from 2014-2016, how have you been able to maintain your hat in various spaces while continuing to expand your platform in the beauty industry?

BB: I have an insatiable curiosity and love to learn and discover new things. Ultimately, I am a creative at heart and love to develop content across a multitude of platforms in order to share what I know. I make it a priority to hire really great people who can help me translate my vision across these platforms to the best of my ability.

AM: We loved when you partnered with Safilo to release a line of eyewear, what initiated this venture and do you foresee doing something like this again?

BB: I am a glasses person. I wear prescription glasses and sunglasses on a daily basis. I find that eyewear is an extension of makeup to a degree, in that the style and color you choose says a lot about yourself and what look you are trying to convey. It was a natural fit for me. I’d love to explore doing this again in the future.

AM: You have written 9 books on makeup and beauty, what was it like writing your first book and what is the process like in general from concept to release?

BB: My first book was very cathartic for me. It was taking all of the knowledge that I had learned and perfected over the years, and articulating that as best I could for everyone to read. Even though I have written 9 books, I still don’t know how to type. My process varies but consists of lots of handwritten notes in the back of cars, and swatches of color done on paper. I work very closely with my writers and my publisher from start to finish. I have been very fortunate to work with the best of the best in that regard.

AM: Will there be another book that we can expect to see from you?

BB: Never say never. I don’t know if it will be a traditional book or one that has a digital component to it. We’ll see what’s in store.

AM: We’re fans of JustBobbi.com as well as EVOLUTION_18 as we love your approach to beauty from the inside out. Why did you launch the site as well as the beauty brand and what can we expect to see from them as we continue throughout the remainder of the year?

BB: My lifelong philosophy has always been that beauty, and confidence, starts with what you put inside your body. The launch of my lifestyle inspired wellness line, EVOLUTION_18, is a natural extension of beauty from inside out. After spending 25+ years talking to women about their health and wellness challenges, I became a certified health coach and learned what it is women need to know in order to look and feel our best. EVOLUTION_18 is a collection of highly effective simple formulas that target a wide range of beauty concerns. They are made with clean, high quality ingredients that give you everything you need for a beauty boost from within. Justbobbi.com is a modern lifestyle platform for all things wellness, beauty, and everything in between. It’s a platform that aims to educate and inspire how you live your life through never-ending exploration and storytelling.

AM: With so many successes in the beauty world, you launched another amazing venture in a new vertical – hospitality. Tell us about The George and why did you want to do this?

BB: The day I left Bobbi Brown Cosmetics, my husband called me and asked if I wanted to be a part of a new project – The George Hotel. It is a historic property that he completely restored into a 32-room boutique hotel. I became the Creative Director of the hotel, and it was my mission to create a design-minded boutique hotel in the heart of Montclair where we live, that offered guests a unique and one of a kind experience.

AM: In addition to Athleisure Mag, we have a podcast network – Athleisure Studio which has 4 shows and we know that you have a podcast show, Long Story Short with Bobbi Brown – what can we expect on this show and who have been 3 of your favorite guests on this show?

BB: Long Story Short allows me to talk to some of the most accomplished people in the world who are true masters of their craft. The podcast offers a glimpse into their journeys, discussing both their highs and lows in order to get the essential takeaways of a life well lived. Everyone has a story and I love finding out what that story is. Three of my favorites are Mickey Drexler, my mentor, Elvis Duran, one of my best friends, and Jen Atkin.

AM: What philanthropic efforts are you involved in that you would like for us to know about?

BB: I am on the board of Reaching Out Montclair, in my hometown, which provides essential needs for underserved children and their families in our community.

AM: What are 3 beauty musts that you think that we should have with us when we travel?

BB: First, a good moisturizer – preferably one that contains an SPF. Protecting your skin from the sun is of the utmost importance. And when you’re traveling, especially on a plane, your skin can dry out easily, so make sure to keep skin moisturized in order to keep it looking hydrated and plump. Second, a probiotic beauty starts in your gut. Taking a probiotic daily will help with your digestion which in turn helps keep your microbiome balanced and your skin clear. Third, a cream blush – I like to travel with multipurpose products. A cream blush is perfect to give you a nice healthy glow and can be used on your lips as well.

AM: When it comes to your legacy, what do you want people to take away in terms of your impact on the beauty industry and just embracing life’s opportunities?

BB: Be a sponge, be kind, and work hard.

IG @JustBobbi

Read the August issue of Athleisure Mag and see Leaving Her Mark with Bobbi Brown in mag.

IN OUR BAG | WHEN THE BALL DROPS

When the ball drops you just need your basic necessities as the night moves fast and you want to fit everything you need in your clutch to be ready for the debut of 2018 and the first great moments of the new year.

| DIRTY LITTLE SECRET Spiced Latte Lip Gloss | MICHAEL KORS Wonderlust Eau de Parfum
Rollerball | JUDITH LEIBER Grid Cube | GOODY® Ouchless® Rubberband Elastics | BOBBI BROWN Lip Balm SPF 15 | BOSCIA Green Tea Blotting Linens |

Read more from the Dec Issue and see In Our Bag | When the Ball Drops in mag.

Night + Day Beauty

Update your look for 2016 with must haves to fit in your cosmetic bag. They work from day to night and our some of our favorite brands!

| LAURA MERCIER Creme Smooth Foundation in Toffee Bronze | DIOR ADDICT Extreme Lipstick in Wonderland | LANCOME GRANDIOSE Mascara in Noir Mirifique | URBAN DECAY 24/7 Glide - on Eye Pencil in Zero | BOBBI BROWN Eyeshadow in Eclipse | LAURA GELLER
Bronzer in Moonglow Gold |