FANATICS FEST 2025

Fanatics Fest NYC was exhilarating in its second year, bringing top athletes and fans together like never before.

The festival presented a massive card and collectibles show, autograph meets, athlete and celeb photo opps, interactive experiences, panels, and shows, over three days, June 20 to 22, 2025, at the Javits Center in Midtown Manhattan.

We loved seeing the break area, as well as cards of of favorite players, 1of1s, signed logo patches, vintage HOF rookies, and so much more. Signed jerseys, sportswear, sneakers, hats, memorabilia sprawled throughout the room.

The Activations and Fanatics Fest debut “Fanatics Games,” were next level. The new skills-based sports competition this year for athletes and fans had $2 million in cash and prize for pros and fans to compete. A mix of pros and fans took the top 10, with the event won by Tom Brady. After winning the allaround, Brady went on to purchase the 3rd prize Lebron 2003-04 Topps Chrome LeBron James Rookie Gold Refractor card, that was such poetic justice making this year super special. He went on to drop knowledge on panels, throw balls to fans, coldplunge with Kevin Hart.

The highlight for us was the Panel and Special Surprise with Tom Brady, Travis Scott, & Michael Rubin, moderated by Oakley Global President, Caio Amato. Like hitting a major trifecta, it proved to be an insane microcosm of Fanatics Fest.

WHO RUNS NY PANEL: DEREK JETER, AROD & MORE DISH ON THE MAKING OF DYNASTIES

It was an honor to catch the end of the Only in New York: 27 Rings panel in the theater just before. Yankees legends, Derek Jeter, Alex Rodriguez, CC Sabathia, Jorge Posada, Andy Pettitte and special guest Spike Lee dove into what makes dynasties; the legacy of the NY Yankees; BTS stories, and more. It was hosted by CC Sabathia & AJ Andrews.

It was cool to hear about being on winning teams; having the discipline and grit to go train and go through the ups and downs; and anecdotes like Reggie Jackson strikeouts; city rivalries and more.

There were thousands of people, but the vibe in this room was family - well until someone asked a corny question and you might get sprayed by a super-soaker courtesy of Spilke Lee's call. It was pointed out that one guy who asked an awkward question was wearing two hats, so sometimes it's too easy.

LEGENDARY PANEL: BRADY, RUBIN & TRAVIS SCOTT TALK ABOUT ATHENTICITY & PARTNERSHIP COLLABS

Michael Rubin talking about The Art of Partnership & Collaboration is always a masterclass. Proud and exuberant, he navigated some follow-ups of Oakley Global President, Caio Amato's questions, which peppered the audience with nuggets on business strategy and whimsical anecdotes on style splurges and even quick destination travel just to lock it in.

Beyond bling, Rubin fondly volunteered that Travis gets a blank-slate for his creative genius to flow and that they put together a quick collab just six days before the show, from the vision, to making it, to the many layers and partners quickly getting on board by phone executing with joyful precision.

Brady acknowledged his genuine love for cards; elaborated on CardVault and nodded about the vision and working with Fanatics and Topps that it's a great way to have serious collectors, fans, kids and hobbyists of all ages involved.

Congratulations to Meta CEO Mark Zuckerburg, who recorded a short video that played celebrating the Oakley Meta HSTN Performance AI Glasses before what ensued, and Scott took the stage.

OAKLEY META HSTN EXPERIENCE AMPED THE SURPRISE TRAVIS SCOTT PERFORMANCE

[Smoke] Bang! We went from Panel to Performance! His DJ walked on. The crowd rushed the stage. It was on!

I slid on the Limited Edition Oakley Meta HSTNs Performance AI Glasses that I had been fitted for before the panel/show (thanks Meta). The HSTN (pronounced "HOW-stuhn") fit well and I felt that they were stylish and sporty, great for adventures, around town, and upscale special events to capture moments you may come by surprise hands-free.

I felt more front row with a refreshing phone-free flow, who wants to be chained down behind a chunky mobile device. Instead, hands-free means instantly transported and I was right up in concert-mode and enabled to take in Travis' energy and capture it in a more intimate way.

Livvy Dunne was a couple seats down, taking in the panel and show. We noticed she did some cool haggling buying a Paul Skenes card in some of the fest recap.

Seeing the content later, the video was supersharp (3K UHD), and boasted superb audio quality where you can enjoy those memories. The super stabilization scored with well-grounded video, in spite and revelry of the loyal bouncing crowd and being mosh-pit adjacent. It was easy to use in a noisy, crowded environment with short and longer press button on the frame (otherwise, you can use voice command).

Amazing to later see how the show looked from Travis' POV! As he laced across the stage we see overjoyed fans raging and soaking in some of our favorite hits. His pop by beyond the smoke was fierce as always. It's been ages since I'd seen him by Z's Pent.

It was great to be guests of Oakley Meta! You can see more first hand from Paul Farkas about this epic concert from his POV by checking out the videos on Athleisure's YouTube Channel or go directly here, here, and here.

IG @oakleymeta

@meta

@fanatics

@fanaticsfest

ON THE GROUND COVERAGE | Paul Farkas

PHOTOGRAPHY CREDITS | PG 38 - 42 Getty Images Assignment | PG 45 - 49 Matt Monath MetaXOakley | PG 50 Oakley Meta HSTN | PG 52 - 65 Paul Farkas |

Read the JUN ISSUE #114 of Athleisure Mag and see FANATICS FEST 2025 in mag.

MINDFUL DEDICATION WITH CHRIS BRICKLEY

As we head closer to the NBA Playoffs, we caught up with Chris Brickley, a Player Development Coach who played at the University of Louisville under Rick Pitino, worked with players at the NY Knicks and launched a successful training company, BlackOps Basketball. His training has been sought after by a number of basketball players, entertainers and more.

We took some time in between his busy schedule to find out about how he built his career, how he became so influential in the sport as well as his personal projects.

ATHLEISURE MAG: When did you fall in love with the game of basketball?

CHRIS BRICKLEY: I fell in love with the game at 11 years old. I realized I could use the game to do some amazing things and I became obsessed with it.

AM: You played at the University of Louisville under Rick Pitino and went on to coaching at Ole Miss and being the youngest assistant coach at an NCAA Division I school at Fairleigh Dickinson University. What is it about coaching that you enjoy?

CB: Being in love with the game of basketball and learning from Hall of Fame coach Rick Pitino, I wanted to be just like him. I wanted to teach young men the game of basketball and the game of life.

AM: How did you transition from coaching there to being at the NY Knicks?

CB: When I was coaching at FDU, I would workout JR Smith at night at Manhattan College. That season JR was 6th man of the year. The Knicks heard about me and hired me.

AM: What is a Player Development Coach and what do you do in that role when it comes to interacting with your players?

CB: My role was to make development plans for all of the players and to make sure during the off-season and season they were constantly improving. I loved it.

AM: When did you realize that you wanted to start BlackOps Basketball and why was that important for you to do?

CB: Being with the Knicks for 4 seasons, I believed that I had enough connections to branch out on my own. Even though leaving a guaranteed Knicks contract wasn’t easy, I’m glad I made the decision. BlackOps Basketball is something I am proud about.

AM: What are your days like with your clients during the season and off season?

CB: During the season, it’s a lot of text convos and dinners, taking about their games and what they can do better. The off-season is grind time - we make a plan and work extremely hard to attack that plan.

AM: When it comes to taking on clients as you have a number of NBA stars, those looking to hone their skills for college as well as those that are entertainers, what do you look for?

CB: I look for players and people that genuinely love the game and want to get better. You don’t need to be an NBA star or a celeb, you just need to be urgent about getting better. Simple as that.

AM: What kind of intake questions do you ask for those that have worked with you for the first time? Do you ask what they want to improve, athletes that they want to play like etc?

CB: We have many conversations before we start up. I ask them what they think they need to improve & work on. I tell the them what I think they need to improve and work on and we come to a common ground. Then we work.

AM: In working with your clients, how much interaction do you have with their teams’ coaches?

CB: I have a lot of interaction. In the off-season players coaches will come in the gym and watch the workouts. They will also give me stuff to focus on.

AM: You have also been working with J. Cole who will premiere this month playing for the Rwanda Patriots BBC for the inaugural season of the Basketball Africa League. I know this was a dream for him to play at a pro level, what was it like working with him to get him to this dream?

CB: J. Cole was someone I looked up to way before working with him. So to work with him every night for 4-5 months was amazing. He got so much better and now he’s a pro!

AM: I know that Quavo has worked with you for a while and introduced you to Travis Scott, which brought you on tour with him, how do you schedule your time as your work can literally take you anywhere?

CB: So Quavo is one of my close friends so shout-out to him. When he introduced me to Travis, Travis asked me immediately to come on tour with him. His tour hit all the NBA cities and it was during the winter so it worked perfectly. I could work with Travis and also see my clients in their cities. Shoutout my guy Travis!

AM: We’ve enjoyed looking at your feed over the years where you’ve shared pick up games at Life Time Athletic with LeBron James, James Harden, Carmelo Anthony etc. – how did these come about and did you realize that this would be such a draw for others to want to participate in as well?

CB: One night Melo and I were hanging out in Puerto Rico and he said when we get back to NYC schedule a pickup game. He said he wanted to play some 5 on 5. The first one I scheduled had Kevin Durant, Kemba Walker, JR Smith along with 10 other NBA players, it went viral and the rest is history.

AM: How do you take time for yourself when you’re not watching games, prepping for your clients, working with them in person, etc.?

CB: I listen to music, hangout with friends and go on walks. Music and walks are my peace of mind.

AM: You’ve partnered with BODYARMOR. How did this partnership come about and what is it about your synergy that made sense for you to work with one another?

CB: I’m very excited about my new partnership with BODYARMOR. Seeing the growth they’ve had in the last few years and the potential they have to do more – along with the fact that they have incredible athlete investors who I regularly work with like Donovan Mitchell, James Harden and Trae Young – it was a no-brainer for me. I know my brand and company is still on the rise too, so we’re both grinding to be the best out there and that makes it even more special.

AM: Why do you like including BODYARMOR within your routine?

CB: Now more than ever, athletes and trainers – like myself – are paying close attention to what we put in our bodies. To perform like the best, you need to prepare like the best – and hydration plays a major role in that. BODYARMOR is my go-to because it gives me exactly what I need – potassium-packed electrolytes, vitamins, and antioxidants – to ensure I’m feeling my best out on the court and can perform to my highest level.

AM: Tell me about Color Blind. What’s the ethos behind it and what is the product assortment that’s currently available?

CB: Color Blind is my baby! It means so much to me. I love fashion and I love the meaning. It represents the light in all of us Doesn’t matter your race, your gender, your religion, we are all humans. I have some amazing collabs coming soon! I can’t wait for you guys to see.

AM: What other projects are you working on that you’re able to share with us? Based on your IG, it seems like you’re working on some music?

CB: Yes BlackOps Presents ‘Welcome To The Grind’, it is going to be the soundtrack for all hoopers and athletes across the world. When athletes and people in general are working out I want them to play this album. The album has some of the biggest names in music. It’s going to be a classic!

IG @CBrickley603

@BlackOps.basketball

@ColorBlind

PHOTOGRAPHY CREDITS | PG 56 - 61 Chris Brickley/Social | PG 64 BODYARMOR |

Read the May issue #65 of Athleisure Mag and see Mindful Dedication with Chris Brickley in mag.

ATHLEISURE LIST | STRONG BY ZUMBA

When it comes to getting a full body workout, STRONG by Zumba® takes its approach to high intensity workouts through music to another level - as this is not a dance class. They partnered with Grammy nominated music producer Sevn (he has collaborated with Travis Scott's "Astroworld" and Beyonce and Jay-Z's "Everything is Love") to create exclusive beats for this music led program that focuses on the innovative approach of syncing music to moves while pushing and motivating participants beyond their limits.

The Athleisure Mag team had the opportunity to try out the class as well as to hear the track created for the class recently. Their unique process of reverse engineering the beats around the routines so that the high intensity moves are seamlessly melded with the music allows integrative motivation. Previous collaborations have included Timbaland, Steve Aoki and Krewella.

This program is a non-dance, one hour group exercise class that combines body weight, muscle conditioning, cardio and plyometric training moves specifically designed and synced to original music. Driven by beats as the ultimate motivator to burn calories while toning abs, legs, arms, and glutes.

STRONG by Zumba®

Check their website for a class near you.

www.strong.zumba.com

IG @StrongByZumba

Read the May Issue of Athleisure Mag and see Athleisure List | Strong by Zumba in mag.