THE ARTISAN | DOMINIC CIAMBRONE "THE SURGEON"

If you've been collecting sneakers and have a passion for some of your favorite Nike, Gucci, Lanvin's etc that are deconstructed, reconstructed and customized with premium and exotic skins, Dominic Ciambrone, a.k.a. The Surgeon is the legendary creative mind that is at the forefront of taking our sneaker game to the next level! His work has been coveted and collected by Justin Bieber, LeBron James, Odell Beckham Jr, DJ Khaled, Canelo, and more. In addition he has worked with Bentley Motors, NBA, NFL, Miami Heat, Golden State Warriors, Heineken, Reese's, Glenmorangie, 7-11, and a number of other brands. We wanted to find out how he got into and pioneered this space, what his work entails, his projects, working with luxury brands, SRGN Studios, SRGN Academy, his passion for sports, The League, and additional projects that he is working on.

ATHLEISURE MAG: When did you realize that you wanted to be a shoemaker?

DOMINIC CIAMBRONE: When did I realize that I wanted to be a shoemaker? I would say when I was 19 years old. From the age of 15/16, I was painting shoes, but I realized that to actually be a shoemaker, I needed to take my craft a step further. That realization came I think when I met one of my mentors, Michael Anthony who hand makes western boots.

AM: What was that journey like to be able to be self-taught and learning all of those elements?

DC: It was a long road! I started with painting shoes and then I learned how to sew on top of them – I learned sewing in high school. Then I met my mentor who made western boots so I got to watch him make boots and then I realized that that’s what I wanted to do with sneakers. I wanted to make the highest end sneakers in the world and it took many years working for free and just doing stuff to learn about machines and tools. It was a lot of missteps and a lot of learning. I did paint, I did shoe repair, fixed purses and bags. I mean, I did all kinds of things just so that I could learn.

AM: Back in 2011/2012, I had a collaboration with Sebago and I had a line of their boat shoes and we sold it on HSN, Bloomingdale's and a few select retailers and I was so excited. But my background at that time was in apparel and jewelry as opposed to shoes. I remember reading an article about you and your work when I was on my flight heading to the factory in the Dominican Republic. After reading it, I felt that in hearing your story, how you approached your work etc, that if I could take that same approach and focus on the materials and create another way to highlight this style of shoe much as you do with sneakers that I could do it! So reading about you and just thinking about it in a different way saved me from freaking out on my flight I just wanted to say thank you for that!

DC: That’s awesome!

AM: Why do you call yourself The Surgeon?

DC: I was 18 years old in a hotel in NYC for the first time trying to figure out what to call myself, the brand, and what I was doing. I just wrote down a bunch of things and I was just trying to figure out what do I do to sneakers? What do I do to the shoes? I was like, “surgery,” and that’s where it got birthed – The Surgeon. Now that we're expanding the business, we've taken "Shoe" out of the name and go by SURGEON. Our creativity isn't limited to sneakers and you're going to see that more and more next year.

AM: When you’re customizing shoes, where do you start in that creative process when you’re making sneakers?

DC: I mean it changes. I don’t have one set process. For me, I have always been able to build something to life straight from an idea. I love sourcing materials, I’m really big into materials, I think that I’m mostly a materials person. I mostly just love it so much. You can turn something into a product and that’s a beautiful thing.

AM: I’m also a fashion stylist and an accessory expert, so I’m constantly talking about and believe that when someone is purchasing a handbag, jewelry, or shoes, you’re buying what the designer intended in making that item as well as what the wearer puts into it after wearing it and wanting it. Ultimately, that connection between the person who purchased it and the product creates its own history and meaning. When people are buying your shoes, what are they getting?

DC: I mean, ha – they get a piece of my soul. They get a piece of something that’s my entire life and they get a piece of shoemaking history that dates back all the way to Ancient Egypt! I mean, there’s those hieroglyphics on the wall that I looked at recently and some of the oldest ones have people making shoes!

AM: You have been worn and collected by so many people from LeBron James, Justin Bieber, Drake and more. What’s it like when you’re collaborating with them on specific ideas and incorporating your concepts together?

DC: Sometimes they give me the full range to do what I want and then there’s some that have a couple of ideas and I help bring their ideas to life where they will give a little bit of direction and I’m able to go back and forth. I think that a true collaboration is a very beautiful thing. You have 2 energies that are coming together to create something magical.

AM: You’ve also worked with so many brands whether it’s Gucci or Lanvin or Nike or Reese’s, what does it feel like to be able to work with these types of brands and to bring your creativity and artistry into what their lexicon is?

DC: I mean, it’s a beautiful thing. At the end of the day, I just – a friend of mine told me that I’m making commercial cool right? So a lot of the stuff that I get to do is that I get to make cool commercials and I didn’t look at it that way. People just reached out to me for my craft and my artistry and what I have been able to build from my Instagram to just a true foundation where I hold a high value on my quality and my artisanal work with the team so it’s really cool to be able to be part of it.

AM: You’re SURGEON X Bentley partnership last year where you had the limited edition shoes as well as Surgeon-ifying their car, what did it mean to you to work with this brand and to create in this way?

DC: Bentley is one of, if not the most, prestigious car company in the world. So, to be able to fly to Crewe, England and sit with the makers there and to see how they produced one of the highest quality cars in the world was a very humbling experience and it was so amazing to be able to do that because that car is the top of the top!

AM: Oh yeah!

The materials that you use – the leathers, the exotics are amazing. Have you also used sustainable materials like banana leathers, mycelium and things like that?

DC: Oh yeah, I’ve been using different ideas of sustainability whether it’s even recycled materials. I actually flew to Brazil, developed an Elephant Ear plant material and we have used that on shoes and right now, I have a shoe that is launching that the sole is dyed with turmeric, the swoosh is mushroom, pineapple leather, grape leaf leather – I mean, it’s a really cool shoe.

AM: What has been your favorite project that you have worked on?

DC: I don’t really have favorites …

AM: You’re like me – I don’t have favorites, but there are a lot of things that I vibe with!

DC: I think it’s myself – really working on myself is beauty and I never looked at it that way until recently. So to be able to work on myself and to be able to translate that to my children, the work will speak for itself. myself is beauty and I never looked at it that way until recently. So to be able to work on myself and to be able to translate that to my children, the work will speak for itself.

AM: When you started, this industry and the market didn’t really exist in this way and you definitely have left a mark on it. Where do you see the industry in the next 15/20 years?

DC: That’s a great question. I don’t know. I don’t think like that because shoes and the custom industry was something that I think that I really helped pioneer and now for me, it’s way bigger than that. I’m working on architecture, interiors, car design, and so many other things. So just for custom shoes as an industry, I think that more people will respect the process more. I think that some will try it and most won’t like it because it’s a lot of work. I do think that a lot of things will be going to automation and easy to do things.

AM: Tell me about SRGN Academy which you have in LA, Las Vegas and at the Seaport here in NY.

DC: The SRGN Academy was started 8 or 9 years ago now. Growing up, I didn’t have a class or a school that I wanted to go to so I wanted to offer a trade school that you learn how to make a pair of shoes from scratch and at the same time, it’s not just about the shoes. It’s about going through something for yourself and doing something positive for yourself.

AM: Then there’s SRGN Studios, why did you want to launch this and what does it entail?

DC: SRGN Studios and even SURGEON Worldwide, is just a company that I have been able to build. The studio is like my fantasy factory where we have sports and all things under one roof. Not until you’re able to come into the studio do you really get a feel for it. You can only see so much through social media and online. So it's just a way for people to be able to have fun and live life. Life’s too short. I wanted to create a safe and fun place for people.

AM: Tell me about The League.

DC: The League started out of – well my business partner Dallas Imbimbo, he plays basketball and I play soccer. So once we got into our newer space, we just started playing pickup games and then we were like, “oh, let’s do more.” So we turned it into a league and it’s been very competitive, and fun, and a great outlet for me to not just be creative – but athletic and to compete in a healthy way.

AM: It seems like you have a full schedule. Will you ever have versions where you go to other cities like here in NY or in Miami.

DC: Yeah, we’re working on it.

AM: A few minutes ago, you were talking about how your passion extends beyond just shoes as you’re working in architecture, interiors, and cars. Will you have a clothing line, will we ever see a hotel that you do?

DC: Yeah exactly! I’m working on all of those things. I think that the hotel is definitely something that I love. I’m passionate about traveling and experience is something that is very meaningful to me so a hotel is definitely ideating.

AM: Here at Athleisure Mag, we love talking about food, it’s a great love that we’re constantly covering. You have the Canevari’s Ravioli Factory & Delicatessen – tell us more about this.

DC: My dad took over this deli 12-15 years ago and growing up my whole life, my dad was a chef. My mom cooked and my dad, when I was going into my freshman year of high school, they opened a restaurant and I got to see them live out their passions by just opening up a restaurant. At the time, I took it for granted and I didn’t understand it. I thought that it was normal and it was just my normal. Now that they have the deli, I have helped them remodel it, help brand it, and to get the right eyeballs on it to continue to grow it. It’s helped my dad and I to become closer.

“They get a piece of my soul. They get a piece of something that’s my entire life and they get a piece of shoemaking history that dates back all the way to Ancient Egypt! I mean, there’s those hieroglyphics on the wall that I looked at recently and some of the oldest ones have people making shoes!”

— Dominic Ciambrone "The Surgeon"

AM: What do you do in terms of working out as we like to know. So what are 3 workouts that you do that we should consider to add into our routines?

DC: Play soccer! Play soccer! It’s such a good workout. I mean and then, steam room, sauna, and I also meditate which is a workout for the mind to relax and physical therapy. I think a lot of people don’t realize how important physical therapy is. We wait until we’re hurt or we need to recover to get to it. But it’s like, if you can be preventative, then you’ll always be good. Mobility workouts are great. It’s less about weight and going crazy, it’s about the body and being really kind to your body and figuring out how to open it up so that you can have it for the longevity of your life.

AM: Totally agree. I turned 40 a few years ago and prior to that I wasn’t as focused on recovering the body post workout and mobility. When I started adding it in, I wondered why I had never done that because your body needs it and you can feel it over time.

When you’re not working, how do you take time for yourself?

DC: How do I take time for myself? I have a life coach that I work with every week. You know, I would say that playing soccer is time for myself even though it is in the studio. It’s really the only time that I ever shut off unless I’m in a meditation or workout. Hiking, traveling, and then working on myself for my children.

AM: Are there any upcoming projects that you would like to share?

DC: Ha! I’d have to ask my team! I can’t even keep up. We’re moving into the new studio, another 20,000 sq ft. We have a collaboration with Allen Iverson that launches next month. I mean, there are so many, I can’t even keep up anymore.

AM: You have so many projects going on and dropping. When a project comes to your attention, how do you decide if that is something that you want to add to your schedule?

DC: We have built such a great team to help manage this stuff so that we can continue to grow and that for me as a creative, I can continue to explore new things. So, it just depends. There are so many great things that we’re working on and a lot of the things that I’m working on is the stuff for the future.

AM: You’re also an advocate and you speak about the importance of mental health which is something we believe in. Why is it so important to you and what do you feel is the connection between mental health and physical health?

DC: As a kid, I went through a lot of mental health challenges, and I don’t think that I knew of it that way. At 24, I ended up jumping out of a window when I was making shoes for Justin Bieber, and I was diagnosed bipolar and I didn’t really know what that meant. Then when I started doing more self-research and figuring more things out, it’s so important – mental health and physical health are one in the same and you need to do both. When you take care of your physical health, your mental health will be better. It’s just true in the same and so it’s very important to physically take care of yourself for your mental purposes and with mindful workouts which is meditation, positive self-talk, it's mindfulness and so many things. And yeah, there’s so many people with how the world is going where people are pushing you know, different types of medicines. There’s something so much more easier about being able to get up and going for a walk, being in the sun, and taking care of your mind, body, and soul.

AM: I heard you like to rap in the office!

DC: HAHA I like to make people laugh! Growing up, my dad always rhymed, more like Dr. Seuss than a rapper, but I do it for myself and also to help people around to laugh. My kids pick it up to and it’s so funny because if I try to start rhyming and rapping, my daughter’s like, “dad, stop!”

AM: I could see you dropping a mix tape!

DC: I mean, I’m working on music more for exploring it. It’s less about rapping and more about just creating!

IG @ciambrone

@thesurgeon

@srgnstudio

@srgnacademy

@srgnnyc

@canevarisdeli

PHOTO CREDITS | FRONT/BACK COVER, PG 20 + 9DRIP 42-45 Bryam Heredia/SRGN Studios + Grooming/Stefanie Guerra | PG 16-19, 22-41 SRGN Studios |

Read the NOV ISSUE #95 of Athleisure Mag and see THE ARTISAN | Dominic Ciambrone “The Surgeon” in mag.

MINDFUL DEDICATION WITH CHRIS BRICKLEY

As we head closer to the NBA Playoffs, we caught up with Chris Brickley, a Player Development Coach who played at the University of Louisville under Rick Pitino, worked with players at the NY Knicks and launched a successful training company, BlackOps Basketball. His training has been sought after by a number of basketball players, entertainers and more.

We took some time in between his busy schedule to find out about how he built his career, how he became so influential in the sport as well as his personal projects.

ATHLEISURE MAG: When did you fall in love with the game of basketball?

CHRIS BRICKLEY: I fell in love with the game at 11 years old. I realized I could use the game to do some amazing things and I became obsessed with it.

AM: You played at the University of Louisville under Rick Pitino and went on to coaching at Ole Miss and being the youngest assistant coach at an NCAA Division I school at Fairleigh Dickinson University. What is it about coaching that you enjoy?

CB: Being in love with the game of basketball and learning from Hall of Fame coach Rick Pitino, I wanted to be just like him. I wanted to teach young men the game of basketball and the game of life.

AM: How did you transition from coaching there to being at the NY Knicks?

CB: When I was coaching at FDU, I would workout JR Smith at night at Manhattan College. That season JR was 6th man of the year. The Knicks heard about me and hired me.

AM: What is a Player Development Coach and what do you do in that role when it comes to interacting with your players?

CB: My role was to make development plans for all of the players and to make sure during the off-season and season they were constantly improving. I loved it.

AM: When did you realize that you wanted to start BlackOps Basketball and why was that important for you to do?

CB: Being with the Knicks for 4 seasons, I believed that I had enough connections to branch out on my own. Even though leaving a guaranteed Knicks contract wasn’t easy, I’m glad I made the decision. BlackOps Basketball is something I am proud about.

AM: What are your days like with your clients during the season and off season?

CB: During the season, it’s a lot of text convos and dinners, taking about their games and what they can do better. The off-season is grind time - we make a plan and work extremely hard to attack that plan.

AM: When it comes to taking on clients as you have a number of NBA stars, those looking to hone their skills for college as well as those that are entertainers, what do you look for?

CB: I look for players and people that genuinely love the game and want to get better. You don’t need to be an NBA star or a celeb, you just need to be urgent about getting better. Simple as that.

AM: What kind of intake questions do you ask for those that have worked with you for the first time? Do you ask what they want to improve, athletes that they want to play like etc?

CB: We have many conversations before we start up. I ask them what they think they need to improve & work on. I tell the them what I think they need to improve and work on and we come to a common ground. Then we work.

AM: In working with your clients, how much interaction do you have with their teams’ coaches?

CB: I have a lot of interaction. In the off-season players coaches will come in the gym and watch the workouts. They will also give me stuff to focus on.

AM: You have also been working with J. Cole who will premiere this month playing for the Rwanda Patriots BBC for the inaugural season of the Basketball Africa League. I know this was a dream for him to play at a pro level, what was it like working with him to get him to this dream?

CB: J. Cole was someone I looked up to way before working with him. So to work with him every night for 4-5 months was amazing. He got so much better and now he’s a pro!

AM: I know that Quavo has worked with you for a while and introduced you to Travis Scott, which brought you on tour with him, how do you schedule your time as your work can literally take you anywhere?

CB: So Quavo is one of my close friends so shout-out to him. When he introduced me to Travis, Travis asked me immediately to come on tour with him. His tour hit all the NBA cities and it was during the winter so it worked perfectly. I could work with Travis and also see my clients in their cities. Shoutout my guy Travis!

AM: We’ve enjoyed looking at your feed over the years where you’ve shared pick up games at Life Time Athletic with LeBron James, James Harden, Carmelo Anthony etc. – how did these come about and did you realize that this would be such a draw for others to want to participate in as well?

CB: One night Melo and I were hanging out in Puerto Rico and he said when we get back to NYC schedule a pickup game. He said he wanted to play some 5 on 5. The first one I scheduled had Kevin Durant, Kemba Walker, JR Smith along with 10 other NBA players, it went viral and the rest is history.

AM: How do you take time for yourself when you’re not watching games, prepping for your clients, working with them in person, etc.?

CB: I listen to music, hangout with friends and go on walks. Music and walks are my peace of mind.

AM: You’ve partnered with BODYARMOR. How did this partnership come about and what is it about your synergy that made sense for you to work with one another?

CB: I’m very excited about my new partnership with BODYARMOR. Seeing the growth they’ve had in the last few years and the potential they have to do more – along with the fact that they have incredible athlete investors who I regularly work with like Donovan Mitchell, James Harden and Trae Young – it was a no-brainer for me. I know my brand and company is still on the rise too, so we’re both grinding to be the best out there and that makes it even more special.

AM: Why do you like including BODYARMOR within your routine?

CB: Now more than ever, athletes and trainers – like myself – are paying close attention to what we put in our bodies. To perform like the best, you need to prepare like the best – and hydration plays a major role in that. BODYARMOR is my go-to because it gives me exactly what I need – potassium-packed electrolytes, vitamins, and antioxidants – to ensure I’m feeling my best out on the court and can perform to my highest level.

AM: Tell me about Color Blind. What’s the ethos behind it and what is the product assortment that’s currently available?

CB: Color Blind is my baby! It means so much to me. I love fashion and I love the meaning. It represents the light in all of us Doesn’t matter your race, your gender, your religion, we are all humans. I have some amazing collabs coming soon! I can’t wait for you guys to see.

AM: What other projects are you working on that you’re able to share with us? Based on your IG, it seems like you’re working on some music?

CB: Yes BlackOps Presents ‘Welcome To The Grind’, it is going to be the soundtrack for all hoopers and athletes across the world. When athletes and people in general are working out I want them to play this album. The album has some of the biggest names in music. It’s going to be a classic!

IG @CBrickley603

@BlackOps.basketball

@ColorBlind

PHOTOGRAPHY CREDITS | PG 56 - 61 Chris Brickley/Social | PG 64 BODYARMOR |

Read the May issue #65 of Athleisure Mag and see Mindful Dedication with Chris Brickley in mag.

IN BALANCE WITH LAURIE HERNANDEZ

We fell in love with Laurie Hernandez's personality and energy when she competed in her inaugural debut at the Summer Games 2016 in Rio! She showcased her skill and commitment to the sport of gymnastics with the Final Five and left with a team gold medal and a silver as an individual.

We wanted to know what she has been up to since we last saw her on the global stage, how she maintained her training during the pandemic as well as a number of projects she has taken on - including, winning ABC's Dancing with the Stars in season 23 with her partner, Val Chmerkovskiy. We're also looking forward to seeing her in Golden, a docuseries on Peacock that takes us behind the scenes on what it takes to make the Team USA Women's Olympic Gymnastic team as she prepares for the Summer Games in Tokyo.

ATHLEISURE MAG: When did you fall in love with gymnastics and what was the moment that you realized that you wanted to go professional?

LAURIE HERNANDEZ: I fell in love with the sport when I was watching it on TV as a little girl. The gymnasts were such an amazing mix of power and grace that I looked at my mom and told her “I want to do that!” and not long afterwards my parents started me in gymnastics.

AM: What is a normal day or week like for you when you’re in training mode and do you have go to movements that you enjoy incorporating into your fitness routine?

LH: I practice Monday-Friday around 5 hours a day and Saturdays for about 3 hours. I also have physical therapy twice a week to help with any aches and pains. Before training I use Hyperice tools like a Hypervolt gun to help with warming up my muscles and at home Normatec leg compression for recovery.

AM: Did you always feel that the Olympics would be part of your journey as an athlete and what does it mean to you to represent the nation on such a global stage?

LH: It was always a dream to go to the Olympics but of course when I first started I had no idea where it was going to lead.

AM: In terms of the sport of gymnastics, we’re familiar with the activities that take place; however, do each of you have your specialties that you take on and if so, what are yours and why do you gravitate to them?

LH: Absolutely! Every gymnast has their own strengths that they bring to the sport and that’s what makes it so fun to watch. I love to perform and get the crowd involved so floor exercise is one of my favorites!

AM: At the Summer Games in Rio in 2016, you received a gold medal as the Final Five team and silver individually for beam. What was it like to be there for your first Olympics and competing with your team?

LH: It was such an honor to represent the USA and I will never forget the feeling of standing on the podium, listening to the National Anthem with USA on our uniform. What hit me even more once I got home was the impact it had on the young Latinx generation. I had parents come up to me and tell them that their child had started gymnastics because they saw me at the Olympics and I looked like them which gave them the confidence to start the sport. That has really stuck with me and something I will forever cherish.

AM: Last year at this time, the Olympics was in limbo although it seemed like it would be postponed. We have talked with a number of athletes about how they had to modify their workouts as they didn’t have access to their normal facilities. Did you find yourself doing workouts that were modified (ie Ryan Murphy was pushing a car up his hill, April Ross created a gym in her home, Steele Johnson was walking on his hands in his backyard) in order to get in a good workout and to stay on track?

LH: Of course. I was doing stretches and yoga in my home to keep up my flexibility, going through routines mentally, running in my neighborhood, etc.

AM: You just competed at the Winter Cup earlier this year which you choreographed and was Hamilton inspired – what was that like and what are your personal goals as you anticipate a second appearance at the Summer Games?

LH: I loved being back out on the competition floor and had so much fun with my new floor routine! I did go back and do a few small choreography edits so stay tuned for my next competition. One of my biggest goals this whole journey is to comeback for myself and to have fun with the sport.

AM: Tell us about Golden. I know that LeBron James and Maverick Carter’s Uninterrupted are creating this docuseries that includes you and additional gymnast Olympic hopefuls to obtain the remaining 4 spots. What can we expect from this show, do you know when it’s available on Peacock and why did you want to participate?

LH: It will focus on the day-to-day repetition it takes to become an elite athlete in our sport and a behind the scenes look at the ins and outs of our daily lives. I love all the girls that are participating alongside me and some are my close friends, so it made it a fun project!

AM: The Road to Tokyo has a number of events to qualify for being on the team. What’s your schedule look like right now and what competitions should we keep an eye out for?

LH: My next upcoming competition is the U.S. Classics on May 22nd.

AM: Part of the fun of the Olympic Games in addition to the actual competition, is being able to navigate the city outside of the Olympic Village. As we’re all emerging from lockdowns, have you been given a sense of what being at the Summer Games will be like outside of when you’re training and competing?

LH: We have not been given any specifics, but I know that without family and friends in the stands it will feel a bit different than previous Games.

AM: After a successful debut at the Olympics, you took some time off and won ABC’s Dancing with the Stars, published 2 books and were the inaugural host of NBC’s American Ninja Warrior Junior – why was it important for you to take the time off to take on these projects?

LH: It was super important for me to take time off and find out who I was and what I liked outside of gymnastics. Something my mom always told me was you are Laurie who just so happens to do gymnastics, there is much more to you than just one thing. Finding my love for dancing, acting, and hosting was very rewarding and also helped me realize I still loved the sport too.

AM: How important is it for you to balance your competitive nature while also embracing positive mental health and fueling your creative side?

LH: Extremely important. Mental Health awareness is something I am very passionate about sharing and embrace fully. This was actually another reason partnering with Little Words Project was a great fit. Spreading kindness and self-love is huge and I hope others benefit from wearing some of my favorite words and affirmations.

AM: We know that you love poetry and are a fan of words. Tell me about Little Words Project. Why did you want to collaborate with them with your collection of bracelets and how excited are you that it is available at Nordstrom?

LH: Words have always had a big impact on me and Little Words Project was the perfect partner to share my affirmations with others. I loved creating the sayings/words on each bracelet and am so excited to see others showing kindness to themselves and others by wearing them.

IG @LaurieHernandez

PHOTOS COURTESY | Laurie Hernandez

Read the May Issue #65 of Athleisure Mag and see In Balance with Laurie Hernandez in mag.

9PLAYLIST | LEBRON JAMES

Read the Oct Issue #59 of Athleisure Mag and see 9PLAYLIST | LeBron James in mag.

ATHLEISURE MAG | #58 OCT 2020

In this month’s issue as we continue into the fall, our Oct Issue #58 is covered by DJ/Producer/Music Exec and Entrepreneur, Steve Aoki. Our virtual cover shoot showcases fall style within Fitness, WFH and Out + About. We talk about Steve’s impressive career in music, building his label DIM MAK, being an entertainer, the process of creating music and collaborating, Neon Future series, being a Tech Future Optimist and more. Music has definitely gotten us through these times and we took some time to talk with Ultra Record’s Icona Pop and SOFI TUKKER to talk about their newest single Spa, how they have been spending the past few months and how they connected to create this song.

This month, 4 X NBA Champion LeBron James shares 9 songs that we should listen to in this month’s 9PLAYLIST which inspired him as he focused on #RevengeSznCompleted. 30 Olympic + World Champion Medalist Simone Biles of Team USA Gymnastics shares her favorites and why in our 9LIST STORI3S.

Read the Oct Issue #58 of Athleisure Mag here.

BANK SHOT WITH RACHEL NICHOLS

We have a number of our favorite broadcasters when it comes to catching up with our favorite sports. When it comes to the NBA, we're excited that this month's cover is the host of ESPN's The Jump, Rachel Nichols. You can also catch her on NBA Saturday Primetime Pregame and Halftime Coverage. We wanted to find out about how her passion for sports led her to journalism/broadcasting, what stories she has enjoyed covering and more.

ATHLEISURE MAG: What was the moment that you realized that you wanted to work in sports?

RACHEL NICHOLS: When I was a kid, watching a game just always seemed better than any movie. You got adventure and clashes and heroes and villains and all of that, except also - unlike a movie where you pretty much know that Spiderman is going to save the city from the alien - with sports you don’t know who is going to win at the end. Sign me up.

AM: How did this translate into your interest in being a journalist/broadcaster?

RN: My personal athletic skills are...not elite. I’m short. My hand-eye coordination is so bad that eating soup can be dangerous. So since I was never gonna make it as a player, this was a great way to be involved in sports with the skills I do have – curiosity, critical thinking, writing.

AM: Prior to coming to ESPN, can you tell us your journey in terms of what school you went to and where you worked?

RN: I went to journalism school at Northwestern University near Chicago, but even before that I was interning at newspapers. I definitely started out wanting to be a writer – I grew up outside Washington DC and thought The Washington Post was the greatest newspaper in the world (still do), and by the time I was 22, I was lucky enough to be working there. I honestly would have been happy staying there forever, but the newspaper business model changed enough that it became clear it would be smart to also learn how to report for TV. I did both for a while, which led to a full-time job at ESPN in 2004.

AM: You were previously at ESPN covering the NFL with SportsCenter, NFL Countdown, Outside the Lines being a sideline reporter on Monday Night Football and being one of the original correspondents on E:60 what was it like working on this coverage?

RN: My first decade at ESPN involved so many sports – NBA coverage, NFL, baseball, college sports, hockey, golf, tennis. I even covered a blueberry pie eating contest once (seriously!) Learning how to bounce around gave me depth, and then the longer I was doing it, the more I bore down to focus on the NFL and the NBA.

AM: When you came back to ESPN you focus on the NBA and are the host of The Jump. We also see you on NBA Saturday Primetime Pregame and Halftime Coverage – what is it like covering these areas?

RN: The NBA is just so fun. There are no helmets, no masks – you get to watch these incredible athletes up-close, sometimes literally flying, and then when they come down to earth they are often some of the most outspoken, interesting, community-minded athletes in sports. NBA culture as a whole has a great sense of humor too - there's just never a boring day covering basketball.

AM: What is your preparation process like when you’re on The Jump for this daily show? How does this differ from when you’re on the court for a pregame show?

RN: When the season is going on, I spend a few hours a night watching games, making notes, and then each morning we have a big meeting to plan that day's show. I write a monologue for the top of the show, working in partnership with producers who really make it sing visually, and that’s where we try to set the tone for our conversations that day. Then it's about having those conversations with some of the smartest people I know – the reporters and former athletes who make up our show universe.

AM: What have been 3 of your favorite interviews that you have conducted?

RN: I’m so fortunate to have gotten to sit down with so many fascinating people. Some of them have been ultra-famous – I’ve interviewed Michael Jordan, Serena Williams, Derek Jeter, Tom Brady, Tiger Woods – and some of them are athletes that most Americans have never heard of, but people have amazing stories of perseverance and grit and all the things we love about sports.

AM: What are 3 interviews that you have yet to do that are in your bucket list to conduct?

RN: I don’t have a “bucket list” – but one thing I really do like is catching people at different moments of change throughout their lives. For example, I first interviewed LeBron James in his senior year of high school, and we’ve sat down and talked for the cameras nearly every year since. Now he’s 35 years old, with three kids and one of the best-ever NBA careers - getting a front-row seat to that journey has been pretty remarkable.

AM: You have been noted as one of the most powerful voices in sports media, what did it mean to be seen this way and how important is it for the continued movement of women in sports?

RN: I grew up reading Christine Brennan write about the NFL for The Washington Post. I didn’t know at the time, she was one of the only women doing that. I didn’t know that if I had lived in any other part of the country, I would have thought that football was only for men. To me it was as simple as “she does that, so I could do that.” Fast-forward to now: Hopefully when young girls see me, that’s what they think. That’s really all it’s about.

AM: Viewers can see you in the studio for The Jump as well as seeing you on the road, why is it important to you to be in both of these areas as opposed to just reporting from the studio?

RN: My career started “in the field,” so it’s how I still approach work. How am I supposed to talk about these players if I’m not regularly talking *to* them? How am I supposed to tell viewers what goes on during games if I’m not at them regularly? To me being out of the studio is just an important component of keeping the show current, and to signal to viewers that if something big is going on, they can count on us to be there.

AM: What is an average week like for you to give our readers insight into what your schedule is like?

RN: Thanks to coronavirus, there’s no ‘average’ for any of us anymore, sadly – but in more normal times, I’m in our LA studio 4-5 days a week, and then traveling 2-3 days to host our ABC Saturday Night game of the week on-site. I also sometimes travel to interview a player, and then there are the games here in LA that I go to once or twice a week, to catch up with players and coaches on not just the local teams but the visiting teams coming through.

AM: What's the best part about covering the playoffs?

RN: Seeing the best of the best go at it – there’s no substitute for that. I was really looking forward to this year’s playoffs, because unlike in recent years, there’s no heavy favorite like the Golden State Warriors. Now, with the NBA season being suspended...I’m just hoping we get to have a playoffs, even if it’s delayed.

AM: For this year’s season, what would you say have been the top 3 stories whether you covered it or not that have dominated this season?

RN: The NBA shutting down due to COVID-19 may be the most pivotal thing that’s ever happened to the league – it’s hard to even think about other storylines compared to that. Prior to the shutdown, we were certainly talking an enormous amount about the dominance of league MVP Giannis Antetokounmpo and about the tremendous level of play we were seeing from LeBron James at age 35, in his 17th year in the league.

AM: As someone who focuses on the NBA, in terms of your work with the ESPN, are there months or weeks during the year that are quieter for you and what do you do during this time?

RN: It’s pretty quiet in August but this year, the NBA is discussing playing basketball at that time – I think really for all of us, schedules are out the window right now. We just want to get back to some normalcy in America at large, and then we can figure out where basketball fits in.

AM: You travel quite a bit, what are 3 things that you like to have in your carry-on to make flying easier?

RN: Headphones! If I forget them on a trip, it’s torture. Whether it’s doing work, or escaping to watch a movie, that’s my No. 1 necessity on a plane. Other than that, I make sure I have an extra battery that my phone can hook into, and I usually bring a snack because airplane food is, well, airplane food.

AM: When you’re not on air, what do you do to take some time for yourself?

RN: I’m super-lucky to get to live in LA to do my job, which means at any time of year I can ride my bike at the beach, go on a hike or just stick my nose outside for 10 minutes to soak up that sunshine Vitamin-D. I also have twin daughters and as every working mom knows, that’s a huge juggling act, but for me being with my family is a great balance to what I do at work. Oh, and wine. God bless a good glass of red wine after the kids go to bed!

AM: Since you live in LA, where could we find you working out, grabbing a bite/ocktail or going shopping?

RN: I really like barre workouts, so when we’re not all self-isolating because of COVID, I go to classes for that. I also have a climbing machine at home for cardio. For cocktails, I’m a big fan of anywhere near the ocean with a good margarita – I like Elephante and Tallula's, which are both in Santa Monica - and the food at Felix in Venice Beach is off the hook. As for shopping – I’m a confirmed on-line shopper. It’s just so much easier with the amount of hours I work and travel, to browse on my phone instead of going into store. Let’s just say me and the UPS guy are really good friends.

AM: From a philanthropic standpoint, are there any organizations that you give your time to?

RN: With the country reeling from COVID-19 right now, my focus is on any organization that’s helping fill the gaps. Medical supplies for hospitals, food for kids who usually depend on meals at school but aren’t going to school right now. We’re in a national crisis - it’s scary and weird and one of the only things we really know about how to make it better is to just do as much as we can to help each other.

IG @Rachel_Nichols

Our photoshoot took place at TAO Group Hospitality's Magic Hour which is located at Moxy Times Square. This has become a destination where it makes guests that are 21+ feel like they are in an adult playground. We sat down with Magic Hour's Rooftop Bar & Lounge Beverage Director, Nikki McCutcheon to find out more about this midtown property.

ATHLEISURE MAG: We had a great time shooting at Magic Hour for our cover shoot located at the Moxy Times Square, can you tell us a bit about all the TAO Group properties that are at Moxy Times Square for our readers to become acquainted with them?

NIKKI MCCUTCHEON: Since opening our doors in September 2017, Magic Hour Rooftop Bar & Lounge at Moxy Times Square is New York City’s largest indoor/outdoor hotel rooftop bar and lounge. Eighteen floors above Manhattan, the space features an “urban amusement park” concept with an adult sensibility and offers epic Empire State Building skyline views. Located downstairs on the second floor of Moxy Times Square, Legasea Seafood Brasserie elevates the seafood dining experience by serving local, sustainable dishes in a modern and vivacious atmosphere. It is my favorite place to go in NYC – the Spicy Crab Beignets are a must have.

AM: Does TAO Group have properties at Moxy Chelsea or Moxy East Village?

NM: Yes! At Moxy Chelsea, TAO Group Hospitality operates Feroce, and the rooftop lounge, The Fleur Room. Over at Moxy East Village we have Cathédrale Restaurant, Alphabet Bar & Cafe, Little Sister Lounge and a new rooftop bar & lounge coming soon! Be sure to follow @TaoGroup on Instagram to stay up to date with all our happenings!

AM: Tell us about Magic Hour in terms of its layout with 3 rooftops and indoor spaces within this urbanized adult playground?

NM: On the East Terrace, we have views of the Empire State Building, the West Terrace has a moving carousel, a pink ombré flower wall with an “Under the Influence” neon sign and Foreplay, our mini putt-putt course with pink bunny statues in provocative poses. We also have the ‘Elephant Room’ which we often use as a private event space that has a full bar and lounge seating.

AM: A number of the spaces have Instagramable moments, how important is that to the guests that are there?

NM: Guests come to Magic Hour Rooftop Bar & Lounge for our multiple Instagramable moments! From the atmosphere with live music and DJs, to the over-the-top menu offerings and risqué décor, everything about Magic Hour is designed to be photographed.

AM: Are hotel guests able to enjoy Magic Hour and can reservations be made here?

NM: Of course! At Magic Hour, we encourage you to make reservations. Reservations can be made by emailing us at MagicHourNYReservations@taogroup.com, online on OpenTable, and for last minute reservations by calling 212-268-0188.

AM: In general, what is the inspiration behind the food and cocktail menu?

NM: We call ourselves an “adult playground” and you will find that our food and cocktail offerings are fun and whimsical.

AM: Can you share information about the Chefs at Magic Hour?

NM: Our amazing food offerings come from Culinary Director Jason Hall and Executive Chef at Moxy Times Square, Anthony Venegas. From opening in 2017, Chef Jason and I wanted the food and cocktail menu to be playful and approachable; we are encouraged to be creative and think outside of the box. For example, our Disco Ball For All cocktail that is served in a spinning disco ball or the Super Stacked Pancakes that are piled almost a foot high.

AM: Are there 3 signature cocktails that you would suggest on our next visit?

NM: Our most popular cocktail, and my personal favorite – the Party Pouch – is a pink, 18 oz. cocktail that comes in a clear pouch, made with Finlandia Grapefruit Vodka, yuzu citrus and a hint of pomegranate. Another great cocktail is the Berry Bubbly with Belvedere Vodka, St. George Raspberry and Domaine Chandon Sparkling Rosé. If you’re looking for a tequila-based cocktail, I always recommend the Float My Boat, which is prepared with Don Julio Blanco tequila, caramelized pineapple and jalapeño syrup.

AM: What are 3 signature dishes that you would suggest for us to enjoy?

NM: One brunch dish I love is our Super Stack Pancakes that comes piled high with maple cotton candy, bananas foster, blueberries and apple compote. For a quick and filling bite, I always recommend to our guests the Carnival Style Hotdog. It is unique to Magic Hour Rooftop Bar & Lounge and can be customizable to add your own toppings, such as a fried egg, bacon relish and mac & cheese, among others. If you’re looking for something sweet, enjoy the 3.5 lb. Giant Ice Cream Sandwich which was supersized for Cardi B.’s album release party and is now an internet sensation. With a 24-hour notice this “in the know” dessert comes with three different layers of flavors of ice cream – strawberry, chocolate and vanilla – and is covered in rainbow sprinkles and served with plenty of napkins!

AM: What kinds of special events or ongoing events are coming up that we should keep an eye out for as we head into the Spring/Summer?

NM: As we head into the Spring/Summer, we are rebranding our weekend brunch with new food and cocktail items. Be sure to follow us on Instagram at @MagicHourNY for all upcoming events and new offerings!

IG @TAOGroup

@MagicHourNY

@MoxyTimesSquare

PHOTOGRAPHY CREDITS

Athleisure Mag's cover story was shot by Co-Founder + Celebrity Photographer Paul Farkas, using Canon Mark IV; and selected Canon lenses: EF 50 f/1.2 L, EF 24-70 f/2.8 L II, and EF 70-200 f/2.8 L II.

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STYLE, MAKEUP & HAIR CREDITS

Athleisure Mag's Celeb Fashion Stylist, Co-Founder/Creative + Style Director Kimmie Smith, MUA Bamike Ogunrinu and Hairstylist Lea DeLoy share how Rachel Nichols' look was created for the cover editorial.

LOOK I | OUT & ABOUT STYLE

PG 18 + 21 | PROUD Be Positive Bomber Jacket | PARADISED Always Summer Tank | RUTHIE DAVIS Charlie 20 Flatform Jogger in Black/Glitter | PHARAOUN Night Mandala Cocktail Ring |

LOOK II | ON SET/NEWSROOM STYLE FRONT COVER,

PG 22 - 27 | HALE BOB Tabitha Stretch Satin Dress | LAGOS KSL Cuff Bracelet + KSL Caviar Bracelet | NAGACIA JEWELRY Bamboo Ring | QUPID Alona Peep Toe Bootie |

LOOK III | AFTER WORK STYLE BACK COVER,

PG 28 - 33 | HALE BOB Zoey Embroidery Dress in white/gold dress | KIMMIE VINCENT Ocean Avenue | VIRGINS, SAINTS + ANGELS San Benito Ring | LAGOS Gemstone Skull Bracelets |

SKINCARE | KOH GEN DO Cleansing Spa Water | REBELS AND OUTLAWS Love Potion | TATCHA Luminous Deep Hydration Lifting Mask | TWINMEDIX Pro:Refine Eye Corrector | BELIF The True Cream Moisturizing Bomb |

FOUNDATION + CONCEALER | KEVYN AUCOIN Sensual Skin Enhancer | MAKE UP FOREVER Ultra HD Cream Foundation | CHARLOTTE TILBURY Hollywood Contour Wand | MAC COSMETICS Pro Palette Studio Finish Skin Corrector X 6 |

BLUSH | COZZETTE Infinite Blush Palette |

EYES | VISEART Neutral Matte Eyeshadow Palette + Dark Matte Eyeshadow Palette | ARDELL False Eyelashes Naked #420 | ANASTASIA BEVERLY HILLS Brow Definer #Caramel |

LIPS | RUNWAY ROGUE Lip Gloss in #Charmeleon | PAT MCGRATH LABS Lust: Lip Gloss #Bronze Venus |

HAIR | Misted in THEURGY Out of Body through dry hair before curling to add hold and heat protection | Then added THEURGY Shape Shift Texture throughout roots to create extra added volume and lift | Sprayed in THEURGY Enchantment Mist for high shine and to block out humidity | Finished with a light layer of THEURGY Retrograde Hairspray for a brushable finishing hold |

IG @Shes.Kimmie

@BamikeOgunrinu

@HairbyLeaDeloy

Read the March Issue of Athleisure Mag and see Bank Shot with Rachel Nichols in mag.

LADDER HYDRATION

We are excited to hear about Ladder's new science-based Ladder Hydration - a performance sports drink that replenishes electrolytes lost in sweat.

From Ladder, the sports nutrition company founded by LeBron James and Arnold Schwarzenegger, Ladder Hydration is designed for all athletes from every sport to achieve peak performance during and after physical activity. It was created to provide a caffeine-free energy boost for the toughest workouts, help overcome fatigue and cramping, and assist the body in absorbing more nutrients so athletes can always finish strong. From pre-workout, to everyday greens and post recovery proteins, Ladder Hydration will now support athletes during and after any workout.

We caught up with Dr. Abbie Smith-Ryan, Ladder’s Nutrition and Science advisor and Director of UNC-Chapel Hill’s Applied Physiology Laboratory, to learn more.

ATHLEISURE MAG: Hello Dr. Abbie Smith-Ryan, we’re excited to hear about Ladder’s new product - Ladder Hydration. Tell us about it?

DR. ABBIE SMITH-RYAN: Ladder Hydration is a uniquely evidence-based formulated, easily portable, effective solution to help with rehydration and performance.

AM: What is your background and what are some of your roles with Ladder as Nutrition and Science advisor.

DR. ASR: I am an Associate Professor and Director of the Applied Physiology Laboratory at the University of North Carolina where I develop and evaluate research related to nutrition and health. As a Nutrition and Science advisor to Ladder, I work with the team to help bring in science to product formulation, innovation, and education about how/when/why to use specific products.

AM: What is Ladder’s Refuel Ratio, how does that work?

DR. ASR: The ‘Refuel Ratio’ is a scientifically backed combination of electrolytes to maximize fluid replenishment to reduce the chance of muscle cramping, enhance performance, and amplify recovery. This relies on a unique ratio of Sodium:Potassium – this is essential for fluid replacement and minimizing muscle cramps; Calcium:Magnesium—this is essential for optimizing muscle contraction and recovery; and Potassium:Calcium – this supports an environment to reduce muscle cramps and optimal muscle performance.

AM: How does this lead to offering such a complete hydration product for the market?

DR. ASR: The other key component of Ladder Hydration is the addition of carbohydrates. Carbohydrates are essential for performance and hydration—which are often overlooked in many products on the market. Carbohydrates—specifically sugar, such as dextrose during and after exercise, are key for increasing exercise performance and for rehydration—Interesting, carbohydrate ingestion during and after exercise have also been shown to bolster immunity. Ladder Hydration is also available in portable packets which can help facilitate hydration in a variety of difficult scenarios. Altogether, Ladder Hydration is one of few products on the market that includes all of the electrolytes and carbohydrates, in the ideal ratio, that are needed to maximize rehydration and performance.

AM: How does Ladder Hydration compare among the many product choices available today?

DR. ASR: As you will notice- many hydration products either are missing carbohydrate or lack enough electrolytes. Specifically, they are made/marketed to be consumed at any point throughout the day. To be effective, a hydration product should be higher in sodium, potassium, magnesium, and calcium than our typically daily beverages. They should also taste saltier and sweeter – to help replenish micronutrients following exercise and increase the desire to drink.

AM: What are some key ingredients and what’s notably missing?

DR. ASR: One key ingredient, beyond what is mentioned above- Ladder Hydration also includes Vitamin D. The majority of individuals are deficient in Vitamin D—which has also been linked to optimal muscle contraction, performance, and immune function – the addition of Vitamin D here can further support optimal health and performance.

AM: When are good times to use this – is this great for pre-workout, recovery and/or everyday health?

DR. ASR: This product is optimal for post-exercise—after sweating. It is uniquely formulated to help replenish electrolytes and enhance recovery. Additionally, if someone is exercising for a long period of time with sweating- Ladder Hydration would be recommended during exercise.

PHOTOS COURTESY | Ladder

IG @LadderSport

Read the March Issue of Athleisure Mag and see Ladder Hydration in mag.

SOMETHING YOU SHOULD KNOW | RITUALS > RESOLUTIONS

When you're focused on working out, it's important to optimize your hard work with your method of choice, recovery and proper nutrition. Ladders is a sports nutrition brand that offers premium supplements that is co-founded by LeBron James and Arnold Schwarzenegger. Ladder's Chief Nutrition Officer, Adam Bornstein tells us about Ladder and their new challenge Rituals>Resolutions.

ATHLEISURE MAG: LeBron James, his trainer Mike Mancias and Arnold Schwarzenegger coming together to create Ladder is a powerful combination. What led you to Ladder?

ADAM BORNSTEIN: Ladder was one of those opportunities you get where you have no idea what it will become but it's worth all of the time and effort. I was a part of Ladder long before it was ever a brand and growing business. Years ago, after LeBron's cramping game - and Mike’s quest to find better supplements - I was contacted by Arnold Schwarzenegger to help formulate the initial Ladder products that were designed for LeBron. I’d known Arnold for years, and he had seen my approach to nutrition, which is one backed by quality, safety, and results. So, when the opportunity came to formulate something for LeBron, it was one of those projects that are incredibly exciting. When someone puts faith in you to create a supplement that will be used by one of the greatest athletes ever, you not only have to rise to the occasion, but you need to go above and beyond and make what you create so much better than anyone’s expectations. That was the original mission and continues to be what drives me every day at Ladder.

AM: Tell us Ladder’s leading shakes and products? What’s the science behind it?

AB: One of the best aspects of Ladder is we only create products that we know work. So, every single ingredient and every amount needs to be backed up by numerous studies (on people, not animals), to say with confidence that it delivers results for the people that use the products. That means we don't have many products because only a few ingredients are undeniably effective. We have 2 protein powders (whey and plant), a Superfood Greens, and our Pre-workout (energy) product.

With the protein, we tried to examine what makes protein effective, which is the amino acids. In order to unlock all of the benefits of protein - everything from muscle gain and fat loss, to even qualities like better hair, skin, and nails - you need a complete protein that is high in essential amino acids and BCAAs. Many proteins might look good on a label with how much protein it has, but it's using a low-grade protein that won’t deliver all of those benefits.

For our Pre-Workout, we were very interested in a position paper by the International Olympic Committee that examined the most powerful performance supplements. Three ingredients stood out: caffeine, beta-alanine, and creatine. So, we built a product around that core and then added elements to help improve focus and ensure that the caffeine would cause a crash or jitters.

And our Superfood Greens focuses more on the essential nutrients in your body - things like magnesium or Vitamin D - that are very hard to get in your diet.

AM: The Rituals>Resolutions Campaign sounds exciting and productive! What does it emphasize and focus on?

AB: The Rituals>Resolutions campaign is designed to solve the age-old question of why it’s so hard for people to stick to their resolutions and see success. It's not that a resolution is a bad intention, but - by design - it’s set up to fail. Goals without systems can’t succeed. And the best way to build a system is to have a habit. And the best way to create habits that stick is to create a ritual that makes it easier for you to repeatedly do behaviors that will lead to desired outcomes.

Instead of having people do the same thing over and over again, we wanted to celebrate the rituals that create habits. Our goal at Ladder is to help anyone level up and better their best, and this is an important component of sharing how so many successful people are able to experience success at the highest level.

AM: Tell us about the featured Challenge led by master trainer Mike Mancias.

AB: We’re lucky at Ladder to have access to some of the best fitness pros in the world. And for the challenge, Mike Mancias worked with Alex Toussaint - a senior instructor at Peloton - to design a challenge that will improve all aspects of fitness. Together, Mike and Alex designed a workout that is a combination of strength and cardiovascular conditioning, requires minimal equipment, and is flexible so that anyone can fit the plan into their busy schedule. We know that after January, people start falling off with their goals. We wanted to make sure that we provided a challenging workout to keep people on track and offer the support of Mike and Alex to keep people motivated, working hard, and seeing results.

AM: What’s the hashtag to get involved, support and follow along?

AB: The Ladder Challenge really is for everyone. A big part of what Ladder does is it brings people together and builds a community so that people are not alone in their pursuit of living healthier and being more active. And the best part is it is driven by one of the best trainers in the world – who has worked with two of the most successful athletes in history – who are sharing insights and access to a wealth of information with anyone that wants it. Everyone can join the Ladder Challenge and engage with others taking the challenge socially using #LadderChallenge.

@LadderSport

Read the Jan Issue of Athleisure Mag and see Something You Should Know | Rituals > Resolutions in mag.

WHERE WILL LEBRON JAMES PLAY IN 2018-2019?

Now that the NBA Finals are over, the NBA free agency period is here. To some, it is the most exciting part of the season. And that excitement is even more palpable now that LeBron James has the opportunity to opt out of his contract with the Cleveland Cavaliers. So where will James end up when next season tips off? And which team will give him the best chance to add to his championship count?

Los Angeles Lakers

It seems clear at this point that LeBron James will be leaving the Cavaliers. Even Cavs coach Tyronn Lue seems resigned to that fact. But are the Los Angeles Lakers the answer as to where James will end up next season? Given the team's ample resources, it is entirely possible. But there are definitely some obstacles to overcome if James is going to play for the purple and gold.

If James is going to put on the Lakers' NBA city jersey next year, the Lakers will have to assure him that they will bring in another talented player to join him. This is because the Lakers currently are full of young players but don't have a star that would bring James any closer to a title than the Cavaliers would. But with the Lakers having tons of salary cap space, they may be able to land another star like Paul George while they haul in the player who had 34 points per game in last year's NBA Finals.

Los Angeles also needs to get their Lavar Ball situation under control. Ball is convinced that LeBron is going to be a Laker, but James may not like all of the instability that Ball brings to the table. And though the Lakers faithful would sing his praises better than those responsible for the LeBron James Cisqo parody, that wouldn't mean much if the team wasn't any better than his hometown Cavaliers.

Philadelphia 76ers

The Philadelphia 76ers are one of the best young teams in the league. They had a breakout season last year thanks to the inspired play of Ben Simmons and Joel Embiid. As a result, the Sixers are at +400 odds to win the NBA Finals as of June 14, 2018 at Betway. And, one would imagine that adding LeBron James would improve those odds in a big way.

Thanks to the distribution abilities of Simmons, LeBron wouldn't have to handle the ball nearly as much as he did in Cleveland. And while Ben Simmons has recently had some relationship drama with Kendall Jenner, he keeps things completely harmonious for his teammates on the court. Imagining him passing to a cutting LeBron James is tantalizing, and watching that duo with Embiid alongside them would be amazing as well.

Of course, the Sixers' instability with their general manager position could be a concern for the moment after the Bryan Colangelo Twitter scandal. Now that he is no longer with the team, the possibility for LeBron to join up with Philly could be just what the doctor ordered to complete the process.

Source: Pixabay

Houston Rockets

LeBron James was accused of quitting on the Cavaliers during the NBA Finals when the Warriors won all four games of that series. To combat that narrative, James would be well served to join the Rockets. Teaming up with Chris Paul would make sure that he never took a play-off again. This is thanks to Paul's natural leadership ability that always makes him someone that players want on their team.

Also, the addition of James Harden to LeBron's list of teammates would be a huge bonus for James. Harden is another player who can play on the ball, and lighten James' offensive burden. That will give him more energy to be a two-way player, something he struggled with at times during the 2017-2018 season.

The only concern with joining the Rockets would be how bad a fit James is with the rest of the team's offense. Houston shoots more threes than anyone in the league, even when they are missing like they did when they missed 27 straight threes in the seventh game of the Western Conference Finals against the Warriors. But if anyone can figure out how to make it work, it is LeBron James.