MINDFUL DEDICATION WITH CHRIS BRICKLEY

As we head closer to the NBA Playoffs, we caught up with Chris Brickley, a Player Development Coach who played at the University of Louisville under Rick Pitino, worked with players at the NY Knicks and launched a successful training company, BlackOps Basketball. His training has been sought after by a number of basketball players, entertainers and more.

We took some time in between his busy schedule to find out about how he built his career, how he became so influential in the sport as well as his personal projects.

ATHLEISURE MAG: When did you fall in love with the game of basketball?

CHRIS BRICKLEY: I fell in love with the game at 11 years old. I realized I could use the game to do some amazing things and I became obsessed with it.

AM: You played at the University of Louisville under Rick Pitino and went on to coaching at Ole Miss and being the youngest assistant coach at an NCAA Division I school at Fairleigh Dickinson University. What is it about coaching that you enjoy?

CB: Being in love with the game of basketball and learning from Hall of Fame coach Rick Pitino, I wanted to be just like him. I wanted to teach young men the game of basketball and the game of life.

AM: How did you transition from coaching there to being at the NY Knicks?

CB: When I was coaching at FDU, I would workout JR Smith at night at Manhattan College. That season JR was 6th man of the year. The Knicks heard about me and hired me.

AM: What is a Player Development Coach and what do you do in that role when it comes to interacting with your players?

CB: My role was to make development plans for all of the players and to make sure during the off-season and season they were constantly improving. I loved it.

AM: When did you realize that you wanted to start BlackOps Basketball and why was that important for you to do?

CB: Being with the Knicks for 4 seasons, I believed that I had enough connections to branch out on my own. Even though leaving a guaranteed Knicks contract wasn’t easy, I’m glad I made the decision. BlackOps Basketball is something I am proud about.

AM: What are your days like with your clients during the season and off season?

CB: During the season, it’s a lot of text convos and dinners, taking about their games and what they can do better. The off-season is grind time - we make a plan and work extremely hard to attack that plan.

AM: When it comes to taking on clients as you have a number of NBA stars, those looking to hone their skills for college as well as those that are entertainers, what do you look for?

CB: I look for players and people that genuinely love the game and want to get better. You don’t need to be an NBA star or a celeb, you just need to be urgent about getting better. Simple as that.

AM: What kind of intake questions do you ask for those that have worked with you for the first time? Do you ask what they want to improve, athletes that they want to play like etc?

CB: We have many conversations before we start up. I ask them what they think they need to improve & work on. I tell the them what I think they need to improve and work on and we come to a common ground. Then we work.

AM: In working with your clients, how much interaction do you have with their teams’ coaches?

CB: I have a lot of interaction. In the off-season players coaches will come in the gym and watch the workouts. They will also give me stuff to focus on.

AM: You have also been working with J. Cole who will premiere this month playing for the Rwanda Patriots BBC for the inaugural season of the Basketball Africa League. I know this was a dream for him to play at a pro level, what was it like working with him to get him to this dream?

CB: J. Cole was someone I looked up to way before working with him. So to work with him every night for 4-5 months was amazing. He got so much better and now he’s a pro!

AM: I know that Quavo has worked with you for a while and introduced you to Travis Scott, which brought you on tour with him, how do you schedule your time as your work can literally take you anywhere?

CB: So Quavo is one of my close friends so shout-out to him. When he introduced me to Travis, Travis asked me immediately to come on tour with him. His tour hit all the NBA cities and it was during the winter so it worked perfectly. I could work with Travis and also see my clients in their cities. Shoutout my guy Travis!

AM: We’ve enjoyed looking at your feed over the years where you’ve shared pick up games at Life Time Athletic with LeBron James, James Harden, Carmelo Anthony etc. – how did these come about and did you realize that this would be such a draw for others to want to participate in as well?

CB: One night Melo and I were hanging out in Puerto Rico and he said when we get back to NYC schedule a pickup game. He said he wanted to play some 5 on 5. The first one I scheduled had Kevin Durant, Kemba Walker, JR Smith along with 10 other NBA players, it went viral and the rest is history.

AM: How do you take time for yourself when you’re not watching games, prepping for your clients, working with them in person, etc.?

CB: I listen to music, hangout with friends and go on walks. Music and walks are my peace of mind.

AM: You’ve partnered with BODYARMOR. How did this partnership come about and what is it about your synergy that made sense for you to work with one another?

CB: I’m very excited about my new partnership with BODYARMOR. Seeing the growth they’ve had in the last few years and the potential they have to do more – along with the fact that they have incredible athlete investors who I regularly work with like Donovan Mitchell, James Harden and Trae Young – it was a no-brainer for me. I know my brand and company is still on the rise too, so we’re both grinding to be the best out there and that makes it even more special.

AM: Why do you like including BODYARMOR within your routine?

CB: Now more than ever, athletes and trainers – like myself – are paying close attention to what we put in our bodies. To perform like the best, you need to prepare like the best – and hydration plays a major role in that. BODYARMOR is my go-to because it gives me exactly what I need – potassium-packed electrolytes, vitamins, and antioxidants – to ensure I’m feeling my best out on the court and can perform to my highest level.

AM: Tell me about Color Blind. What’s the ethos behind it and what is the product assortment that’s currently available?

CB: Color Blind is my baby! It means so much to me. I love fashion and I love the meaning. It represents the light in all of us Doesn’t matter your race, your gender, your religion, we are all humans. I have some amazing collabs coming soon! I can’t wait for you guys to see.

AM: What other projects are you working on that you’re able to share with us? Based on your IG, it seems like you’re working on some music?

CB: Yes BlackOps Presents ‘Welcome To The Grind’, it is going to be the soundtrack for all hoopers and athletes across the world. When athletes and people in general are working out I want them to play this album. The album has some of the biggest names in music. It’s going to be a classic!

IG @CBrickley603

@BlackOps.basketball

@ColorBlind

PHOTOGRAPHY CREDITS | PG 56 - 61 Chris Brickley/Social | PG 64 BODYARMOR |

Read the May issue #65 of Athleisure Mag and see Mindful Dedication with Chris Brickley in mag.

9LIST STORI3S | Mike Piazza

Read the Sep Issue #57 of Athleisure Mag and see 9LIST STORI3S in mag.

IN STYLE WITH EMMITT SMITH

Without question, Emmitt Smith is known as one of the greatest NFL players of all time! We were honored to take a moment with him during the Super Bowl earlier this month to find out about his partnership with Haggar Clothing Co, the importance of his relationship with his father, what the Super Bowl means to him, his fuel foods when he works out, his participation in Dancing with the Stars and his work in Real Estate! Emmitt shares it all with us as well as his hidden talents and what he's up to at the moment.

ATHLEISURE MAG: Tell us about your partnership with Haggar Clothing Co and the search for Haggar Hall of Fame Dads.
 
EMMITT SMITH: Haggar is special to me because they made one of my very favorite pieces of clothing I’ve ever worn – my Pro Football Hall of Fame Gold Jacket. When I got the call that not only were they launching a Hall of Fame for Dads, but they wanted me to help get the word out, I thought it was a great idea. I’m in the Hall of Fame because I had a dad who sacrificed for me, worked hard to take care of his family and supported my dreams. There are dads and father figures across America who do that every day for their kids, step-kids, students and extended family. They don’t get enough recognition, and I think it’s wonderful that Haggar is celebrating these guys and reminding us all how important dads are to future generations. I hope everybody goes to HaggarHOFDad.com to nominate a great dad in their life.

AM: With this activation focusing on fathers, what is the special relationship that you have with your father?

ES: My father has always been a strong presence in my life. He’s the reason I pursued my dreams, made it to the Super Bowl and to the Pro Football Hall of Fame. When I was six, I told him I wanted to play for the Dallas Cowboys someday, and he said that would be a good goal. There was no question – no discouragement, no “that’s a really hard thing to do.” That simple statement supported me so much, and it became my life goal.  My dad sacrificed and worked hard for his family, he encouraged my dreams and taught me how to make the dream a reality. He also taught me about what it really means to be a father.

AM: As a Pro Football Hall of Famer, what special place does the Super Bowl hold for you?
 
ES: The Super Bowl holds so many of my greatest memories. Earning the chance to play in it with my team, the Dallas Cowboys. Winning it. Being named MVP. Learning that I would be in the Pro Football Hall of Fame – all things I associate with the Super Bowl. But more than all of those, the Super Bowl is where I learned what a special man my father is. The day before Super Bowl XLIV, my dad and I were spending some time together and he told me how proud of me he was, which was something I’d always known. Then he told me something else I hadn’t  – the story of how he’d dreamed of being a pro football player himself, and that he’d given up his chance to play college ball on scholarship to take care of his family. That’s the day I learned I was living not only my dream, but his, and that I was fulfilling God’s purpose for my life. That’s one of the many things I think of when I think of the Super Bowl.
 
AM: We have seen you as an analyst for the NFL, ESPN; however, you have also been a host for Miss Universe as well as appearing twice on Dancing with the Stars - what other ventures or activities have you been a part of since you stopped playing professionally? 

ES: Following my NFL career I enjoyed venturing into broadcasting, then turned my attention to my real passion – business development, starting with construction and real estate. I have since developed a multi-tiered and multi-faceted enterprise originating with my construction company, and has expanded to include subsequent enterprises. We have been blessed to have notable success and will continue to expand into new ventures.

AM: What was it like when you first joined the cast of Dancing with the Stars and how did you feel that preparation you did for the weekly dance show?

ES: I was very excited when I first joined Dancing with the Stars, until I saw some of the dancers I was going against like Monique Coleman, Joey Lawrence and Mario Lopez and how good they were. Then I got nervous, but I knew that my dedication, hard work and commitment would pay off. I trained and I trained hard.
 
AM: How important is fitness to you post professional football and can you tell us how you stay in shape, how long you spend working out and what your go-to fuel foods are?

ES: Fitness and taking care of your health is the key to longevity. Good cardio, paying attention to your body, physicals and eating properly are essential. Cycling has become my new workout and has now become an extension of my charitable efforts through the Emmitt Smith Gran Fondo. Cycling is a challenging work out, but riding for miles and miles is a lot easier on my body after 20 plus years of football. Being out in the fresh air, taking in the beautiful scenery can’t be beat. My go-to is my favorite – grits, eggs and bacon. (Laughs) Can that count as fuel food?

AM: When you're not working on a number of projects, what would we find you doing on your time off?

ES: Time off? I’m a full-time father of five very active kids and my wife’s biggest cheerleader. We have a full calendar of the kids’ activities ranging from basketball, football, soccer, creative endeavors and the like. Everything is very family-centric or focused on charitable work and I love it. I do indulge in a round of golf during my downtime.

AM: We know that you were a phenomenal football player, and you're a great dancer - what are other hidden talents that you have yet to reveal or planning on revealing?

ES: (Laughing) I can sing. Just joking. My hidden talents should probably stay hidden. They need to be developed a bit more before making them public.

AM: With the winter Olympics coming up, what are your favorite sports that you enjoy cheering?

ES: You know, I’m really more of a Summer Olympics guy because of track & field, but I’m going to be watching the Winter Games. I’m interested in the women’s and men’s bobsled because of their Texas connections, speed skating and the skiing events.

AM: What are you looking forward to in 2018 and what can we keep an eye out for that you are working on or participating in?

ES: I have a lot of exciting ventures on the horizon. I have a great team of experienced partners and am looking forward to continuing to grow our footprint in Texas in commercial real estate, construction and infrastructure. 

PHOTOS COURTESY | JERRY COLI/DREAMSTIME + MBR IMAGES/DREAMSTIME
 

Read more from the Feb Issue and see In Style With Emmitt Smith in mag.

HOLA MEZQUILA

Sammy Hagar has a wide range of achievements from being a member of Van Halen (as well as a number of other bands), a Rock and Roll Hall of Fame inductee, an advisor on The Voice and
having one of the most successful tequilas - Cabo Wabo.

It was a dinner out in Cabo San Lucas with his fellow The Voice co-star and friend, Maroon 5's Adam Levine and Jack Daniels (no relation to the whiskey brand, but he is the Co-Founder of Wilson Daniels a wine and spirits marketing company that at one time distributed Cabo Wabo prior to its sale to Gruppo Campari). Upon enjoying various tequilas, the restaurant owner suggested they try a mezcal (the younger Mexican cousin to tequila). The group found it to be too smoky; however, when they paired it with a tequila, a lightbulb moment took place which resulted in over 2 years of development and this produced the world's first Mezquila! Santo
Mezquila is a premium blend of two distillates 100% Blue Agave (tequila) and Espadin Agave (which produces Mezcal) - an entirely new spirit category was born.

"When Adam and I started tasting the different blends, I knew we had something special that people would love. It was only right to get the team back together and share Santo with the world," states Hagar. This "spirit band" that was united included those that were involved with the creation of Cabo Wabo.

As we noted earlier this year, Mezcal has definitely been an upcoming trend within the wellness industry in 2017. Levine describes Santo as a spirit, "that has a smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal." This balance makes it perfect for sipping.

Read more from the May Issue and see Hola Mezquila in mag