ATHLEISURE MAG: At Athleisure Mag, Hyperice's products have been our go-to when it comes to recovery post workouts. You have a number of devices that target various areas. When you're thinking of creating a new device or upgrading one that may already exist, what are the things that you think about when it comes to bringing them into your assortment?
JIM HUETHER: Hyperice’s mission is to help everyone on Earth move better. We make innovative products to help everyone from elite athletes, weekend warriors, executives who are always on the move, or the busy parent prevent injury, and increase longevity and overall performance in their day-to-day routine.
In the early stages of Hyperice, much of the focus was on elite athlete performance and had not yet spilled over to the everyday consumer. During that time, we listened to and worked closely with athletes and trainers to develop technology that can be utilized and trusted in the locker rooms or on the sidelines.
Today, as consumers are becoming more aware and in tune with their health, we are seeing Hyperice products becoming ingrained into everyday wellness routines. As a result, Hyperice prioritizes listening to our core consumers and partners to push our existing offerings to new heights and further use cases. We aim to broaden our portfolio to offer more products at varying price points, providing access to a broader consumer base for recovery technology, while prioritizing a premium experience with the latest innovation.
AM: Your devices target muscles in various ways whether it focuses on Percussion, Air Compression, Heat, Contrast, Vibration, and Ice Compression. Can you tell us why these methods work well for the body?
JH: Hyperice’s diverse product line promotes recovery in various ways, from percussion technology to air compression and contrast therapy. Each of these methods is beneficial in relieving muscle tension, improving circulation, reducing inflammation, optimizing blood flow, and speeding up muscle recovery. This also goes back to listening to athletes and trainers across multiple sports disciplines to see where the needs were, and how could we come in and provide a more premium experience with the same recovery modality.
AM: For those that are working out at home or do their post workout recovery there, what are 3 products from Hyperice that you suggest that we should have on hand?
JH: Normatec technology is great for those who have an at-home workout routine. The Normatec line features specialized products for different body parts including legs, hips, and arms, offering dynamic air compression while you relax on the couch. Normatec delivers dynamic air compression, which promotes increased blood flow and range of motion.
The Hypervolt, our line of percussive massage guns, is our most universally used technology. The device offers users the ability to work on sore or stiff muscles to help with pain sensitivity as well as enhanced mobility. This past year, we added a new heated head attachment, compatible with all of our Hypervolt models, that heats up to 120℉ (think of blending a Swedish Massage and hot stone into one massage experience). This brings a new element to the at-home massage gun experience that cannot be replicated.
Lastly, I’d recommend the Venom 2 Back. Back issues can creep up on anyone, especially as we age, and we know how debilitating back issues can be from a pain and mobility perspective. The Venom 2 Back is a heat and vibration wearable that offers nine different combinations of the two features while reaching temperatures of up to 130 degrees. Whether you are managing a stiff or sore lower back, or you make this a proactive part of your daily wellness routine to promote preventative care, the Venom 2 Back is a great tool.
AM: If we're traveling or even working out with friends, what should we add into our bag when we're on the go that you suggest?
JH: Hyperice’s Go line is specifically designed for easy use on the go. Venom Go, our revolutionary heat and vibration wearable is a compact device that provides spot treatment to loosen and relax muscles anywhere on the body. Its convenient size is especially useful when traveling. At only 1.5 pounds, Hypervolt Go 2 is another great tool to use for percussion massages on the go. The Normatec Go has become very popular with air travel, as they are designed to be worn on the calves (which are known as the “second heart” because they promote blood flow back upwards in the body).
AM: If someone has never used a Hyperice product such as the Hypervolt, Normatec, or Hypersphere, what would be your advice in using them so that they can get the most out of it?
JH: For those who are new to using Hyperice products, I recommend following the guided warmup, recovery, and maintenance routines available through the Hyperice app. The routines are professionally curated by the world’s best athletes, trainers, and physiotherapists who guide users through their exclusive routines and share personal tips. I’d also recommend that people look to find ways to integrate these into their daily routines in an effort to promote and enhance movement and overall wellness. Too often, we associate “recovery” with the idea that something has happened, or an injury has taken place. Recovery should be a standard practice to help enhance longevity.
AM: We have enjoyed using the Core by Hyperice and love how it has actually helped us get into guided meditation/breath practice that was previously difficult to do. Why is it important to have this as part of your product offerings and can you talk a bit about its design?
JH: Core is designed to help individuals develop consistent meditation and mindfulness habits. Mindfulness is a foundational part of elite performance and is essential for a holistic approach to wellness.
AM: There are a number of options for practices that one can engage in when using the Core by Hyperice. How do you go about deciding what experts are available on the app for this?
JH: Similar to the guided warmups, cool-downs, and maintenance routines in the Hyperice app, where we worked with the best trainers and practitioners to develop routines and protocols for almost any wellness lifestyle or fitness modality, the Core app features such of the brightest minds in the mindfulness space to deliver a premium experience to the users. In some cases, there has been cross-over from our athletes, such as Naomi Osaka, as well as collaborations with other notable names, such as Chris Hemsworth, another outspoken proponent of meditation.
AM: What should we keep an eye out for from Hyperice as we continue to navigate 2024?
JH: Hyperice continues to push the limits on innovation and how people can find ways to improve or enhance their approach to or adoption of wellness technology. We will continue to provide innovative technology and best-in-class resources so individuals can align the products to meet their needs and lifestyles.
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PHOTOGRAPHY CREDITS | PG 43 + 44 Hyperice
Read the APR ISSUE #100 of Athleisure Mag and see FORM, FUNCTION, & RECOVERY | Lagree Fitness + Hyperice in mag.