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ATHLEISURE LIST | BREATHWRK

October 21, 2022

Breathwork as a category is rooted in bonafide clinical science. Not only are breathing exercises proven to positively impact qualitative stuff like how you feel, they also improve biometrics like heart rate and blood pressure. Breathing exercises provide nearly instant relief, and with prescriptive combinations of inhales, exhales and holds, require no skill or experience.

For all these reasons, the team at health app Breathwrk believe their product is one of the most powerful solutions for the mass market. In the app, content is grouped into 4 core categories:

Night Time: Trouble shutting your mind off before bed can result from an overactive sympathetic nervous system, which controls your fight or flight response. Extended exhales raise your body’s relaxation center, the parasympathetic nervous system, to soothe overactivity and help you sleep faster.

Calm: Whenever someone tells you to "take a deep breath," the techniques in this category are what they’re referring to.

Perform: Executing a challenging breath hold at the end of your exhale increases your body’s red-blood-cell production for superior oxygen efficiency. The techniques in this category also support faster recovery by lowering your pulse after periods of intense exertion.

Energize: Short-burst inhales & exhales raise your body’s activity center to prime your nervous system for intense mental & physical effort, increasing heart rate, alertness and focus.

The free version of the app includes a small percentage of the exercise library, with their most popular breaths. For those interested in a deeper and more diverse Breathwrk practice, the competitively priced Pro version unlocks all content. There are a number of features that incentivize habitual usage. The most powerful is tracking against oneself, using features like Streaks to motivate consistency.

The company also extended into the real world with one of the first studios specializing in breathing exercises, building an even stronger community. At the studio, classes will help people wake up, strength train, sleep better and even achieve psychedelic-adjacent states.

If you would like to check out Breathwrk's app for a 7-day free trial, then click here to get 30% off Breathwrk Pro for 1 year, exclusive to Athleisure.

BREATHWRK

904 Pacific Ave

Venice, CA 90291

breathwrk.com

IG @breathwrk

TT @breathwrk

PHOTO CREDITS | Breathwrk

Read the SEP ISSUE #81 of Athleisure Mag and see ATHLEISURE LIST | Breathwrk in mag.

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