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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
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JUST DANCE | INNA

July 21, 2023

We're always thinking about the song of the summer or a series of songs that we can identify with this time of year when we look back! There's nothing like a series of songs that you can dance too, have great energy and have a number of memories that you can attach to them whether you're solo or with friends and family!

We caught up with Romanian singer/songwriter INNA who is known for this kind of music as well as creating fun videos that are filled with dancing. We wanted to know more about how she came to the entertainment industry, how she goes about creating and collaborating with her music, her latest songs, Dance Queen House and the fact that last year, she croosed over to having over 10 billion views and streams! She tells us all this and more!

ATHLEISURE MAG: What was the first song that you remember that made you fall in love with music?

INNA: Hmm, most likely Romanian songs sung by my mother, grandma, grandpa. I was born and raised in a family where music was an important part of our lives. But some of the artists who had a big impact on me when I was a child were Mariah Carey and Whitney Houston.

AM: When did you realize that you wanted to be an entertainer?

I: From the very first years of my life. I was singing all the time: in the church choir, for my family and friends.

AM: How do you define your style of music?

I: Dance music, energetic, uptempo, about love, friendship, having fun, enjoying life.

AM: When you’re creating new music or a project, how do you get inspired?

I: I find that Inspiration comes from everything around me: my life, my friends lives, my memories, my experiences.

AM: How does your creative process change when you collaborate with other artists?

I: We establish sessions, we start talking about different stuff, we think of a concept, of an idea and we start developing on it.

AM: You have worked with a number of artists from Sofi Tukker, Daddy Yankee, J Balvin, Alok and more. What do you look for when it comes to those that you want to work with?

I: Sometimes a song brings artists together, sometimes the idea of “let’s collaborate, I love your music and I respect you as an artist.” It goes both ways.

AM: You’ve released a number of albums and have received a number of MTV Europe Music Awards, as well as others throughout your career. Last year, you crossed over to having over 10 billion views and streams! What did this mean to you to cross that benchmark?

I: It was and it still is surreal! It’s out of my imagination. I didn’t dare to dream it might happen to me. I am truly grateful to my fans, to people listening to my music and to my team, of course!

AM: You kicked off 2023 dropping Yummy, tell me about this song!

I: Yummy is a sexy song I teamed up with Stefflon Don and Dhurata Dora and it kind of sounded like a banger. It’s a nice collaboration, I enjoyed the female energy and the fans enjoyed it as well.

AM: Tell us about the Dance Queen House Album as this seems like an interesting concept in terms of how you go about creating albums that are released in this name.

I: Last year marked the third season of Dance Queen’s House, a session that lasted for 16 days while I was isolated in a house with producers and songwriters from Global Records, my record label. We work on new music, we have fun, we shoot the entire experience and at the end of these days, we release vlogs on my YouTube channel and of course, the album.

This is something I started doing in the pandemic, because I wanted to stay in touch with my fans and since I couldn’t tour, these vlogs and new music were the perfect way of staying close to them. After these three seasons, I managed to release 3 albums Heartbreaker from the first season, Champagne Problems in two parts and Just Dance in two parts as well.

AM: What’s it like to create your songs for albums that are part of Dance Queen House?

I: It’s very nice I get to share the entire process with my fans and also do a lot of activities.

AM: You also dropped your 9th studio album, Just Dance which was released in 2 parts, why did you release it this way and what songs are you excited about?

I: We worked on a lot of music in a very short time, just 16 days, songs that needed time to be produced to sound good. And also, there were lots of songs, so I felt we had to share them separately, so that my fans get to enjoy them.

AM: Tell me about your latest release with Gamuel Sori, Party Songs and how did this record come about?

I: My manager played me the song, I liked it and I jumped on it!

AM: Why is this song going to be on summer playlists this year?

I: Party Songs is the perfect party anthem, with summer flavour and amazing energy!

AM: Do you have any routines that you do before you hit the stage and do you have anything that you do after doing a show to relax or to come down from all the energy?

I: Before the show, I rest for a bit, because I’m usually travelling the same day. After that, I enjoy a coffee to get me energised, I start doing my make-up, my hair and I am getting ready for the show. After the show, I usually spend time with my team, we talk about the show and after that, I have to sleep a lot!

AM: Do you have any upcoming events or projects that we should keep an eye out for?

I: It will be a summer full of shows and festivals and I cannot wait! Stay tuned and check out my socials for updates!

AM: We like asking celebs about how they stay fit. As a singer and dancer, what are 3 workouts what do you do to stay in shape?

I: I’m walking 10 000 steps daily (or more when I have more free time).

I go out with my skateboard

I workout at home, with different routines, depending on the mood that day.

Or I go to the gym and I work out with my personal trainer.

AM: We’re always looking for new dishes that we can add for our meals and we hear that you cook for your friends and family and are vegan! What are 3 vegan dishes that you enjoy cooking for breakfast, lunch, and dinner?

I: Hummus, guacamole for breakfast (although, most of the times, I skip breakfast)

Melanzana (eggplant with tomatoes, basil, tofu and vegan parmigiana) for lunch

Pasta for dinner

AM: In addition to all of the amazing things that you have done musically, you are an advocate and support an array of causes from being a human rights activists, participating in campaigns against domestic violence, supporting children’s rights, supporting the LGBTQIA+ community and raising funds for Ukraine. Why is it important to you to use your platform to support these diverse causes and to make your following aware of this?

I: I believe it’s important to use my voice to do good and help people in need, support causes that need awareness. This is something I won’t stop doing for the rest of my life.

AM: What do you want your legacy to be known as?

I: An artist who brings joy in people’s lives through her music, an artist who loves people and who loves to spread good energy.

IG @inna

PHOTOGRAPHY COURTESY | PG 78 - 79 + PG 144 9PLAYLIST INNA

Read the JUN ISSUE #90 of Athleisure Mag and see JUST DANCE | INNA in mag.

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In AM, Music, Jun 2023 Tags Just Dance, INNA, Music, Dance Queen House, Singer, Songwriter, Mariah Carey, Whitney Houston, artist, SOFI TUKKER, Daddy Yankee, J Balvin, Alok, MTV Europe Music Awards, Yummy, Stefflon Don, Dhurata Dora, Global Records, Youtube, Heartbreaker, Champagne Problems, Studio Album, Gamuel Sori, Party Songs
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THE POWER OF HEALING | ALOK

October 29, 2022

This month, our cover is with EDM DJ/Producer Alok who has over 20 million monthly listeners on Spotify, over 26 million fans and is the most listened to Brazilian artist in the world! He is also the 4th Best DJ in the world via DJ Mag's Top 100 in 2021. Known as one of the most influential Brazilian artists of all time, he has worked with a number of icons in creating great music from John Legend, The Rolling Stones, Dua Lipa and more. He previously shared his 9PLAYLIST with us in our MAR ISSUE #75.

We talked about his passion for music, how he approaches it, his latest single DEEP DOWN which is #1 on Billboard here in the US, how he collaborated with Ella Eyre, Kenny Dope and Never Dull, his recent performance and panel discussion here in NY where he kicked off Climate Change Week as well as his intitiative with The Future is Ancestral, his work with indigenous people and their communities and the power of making the world a better place!

ATHLEISURE MAG: When did you realize that you loved music?

ALOK: I think it was when my grandma would sing me songs so that I could go to sleep. So, I think it probably started from that. But I would also say that I never had any doubts about me and music.

AM: When did you realize that you wanted to be a DJ/producer?

A: Well that’s actually, my parents were DJs right? It’s kind of a very direct inspiration you know what I mean because honestly watching them performing at parties and stuff and also the ecosystem that they worked in for the festivals and parties – it’s kind of like I got very inspired by that and also the whole lifestyle. For many people, that kind of wasn’t a career to be a DJ. Sometimes, it was weird when I went to school and they asked what did my parents do and I was like, “oh they’re DJs” and people did not understand at all. It’s also like, they kind of didn’t want me to be a DJ to be honest! They wanted me to be able to go to university, but you know I’m a dad now guys and I understood that your kids will not do anything that you tell them to. But they will do exactly what you do! So how can they tell me to not be a DJ when they’re performing everywhere and I was always with them because they had no one to leave me with.

So me and my brother, we started to play at night, but at 12, I would say that we were professional. We started to do our own songs and we started to get our first fees. So 12 years old, we started our career.

AM: That’s a great story! How do you define the Alok sound?

A: I would say that I am a free spirit you know? In my life, I always tried to define my sound. When I was doing psytrance for 7 years, people said that it wasn’t psytrance and that it was kind of house trance. When I started to do house, people said that it wasn’t house – it was kind of whatever. Then I started to say that this was techno and people said, that this was not techno.

So, I said that I created Brazilian Base and they were like, ok this is Brazilian Base and it started to work well. It was that collective mindset where it was like, ok this is Brazilian Base. But at some moment, I didn’t want to be stuck myself to only one kind of style because it’s kind of a prison you know? I feel that my creativity does not fit into one place only. So, it’s like I can do whatever I want to do. Of course, you’ll still feel and kind of understand my signature there and there will be something that you will be able to relate, but definitely it’s not going to stick to one kind of style.

AM: When you’re creating, how do you stay inspired and how do you approach creating your music?

A: It really depends, every music has a different kind of inspiration and where it comes from. For example, sometimes I’m traveling and it inspires me you know? Looking at the ocean or nature inspires me. But also, when I am leaving a process in my life. For example, I was 3 months in Europe so that whole process to be there, inspired me to do songs that relate to the culture. When I’m back in Brazil, for example, I start to create the music based on what’s going on over here to understand specifically the markets because I do not believe that all the time you can create one formula that can work everywhere. It’s hard, but what I do, for example, is that there are songs that I do that perform well in Romania and Poland. So we start to promote over there, but it doesn’t happen really in other parts of Europe and there were songs of mine that went huge in Europe, huge in Mexico and Brazil, but never got across the US. So it’s really about understanding where I am and where I want to be and I am very happy actually that this is the first song, DEEP DOWN that I got #1 on Billboard in the US. But for example in Brazil, it’s not working haha!

AM: OMG what? First of all, I love that song. I love Crystal Waters and love Gypsy Woman so when I heard it, I knew that it was going to be amazing! The fact that it is #1 on Billboard congratulations. Tell me how this song came together with you and Ella Eyre, Kenny Dope and Never Dull. What was it like to put this collaboration together and to be part of it.

A: I feel that this song, if you go to the credits on Spotify, you can see how many people are involved. I think that it’s going to beat the world record of the most people involved in one song! Why? Because as you said, Crystal Waters, there’s also Chicago Hills, and Ella Eyre, she was writing a song which was very similar to Chicago Hills so we said it’s got to be a new version of it. Then I was doing this version with her and suddenly, Never Dull released the mashup on Tiktok between those 3 songs but in the very old school style, I think it was 20 seconds of audio and it became huge on Tiktok. But he didn't have the license for it and it was only kind of a mashup on Tiktok. So I got the idea and I was like, “this is a very good idea” to mix those two classics. So that’s what I did and when I did it, I finished it and I invited Never to be on one of the songs because he inspired me with the idea and also Kenny Dope he had all the rights for the song and it was a lot of teamwork. To be honest, the most hard process of it all was the office. It was the background of how to make the deal work and I was in the creative process and I was ready for a long time already!

AM: You have had such a busy summer! You played in Hï Ibiza in the Main Room and you had your summer residency and you were just at Tomorrowland. What does it mean to you to be able to show your art and creativity to so many people across so many different platforms?

A: The first question you asked me was when did you realize that I loved music. I feel that the music has something that accesses your emotion and it can be like emotionally healing and it can be something where you kind of forget your problems. It reminds you of some memories and some great new memories so to be there, I really feel that I am kind of serving people. I don’t know how their life is going what there issues are or problems – I don’t know. But in that moment, I want them to have their best time of their lives.

That’s kind of the reason why I want to be connected to them when I do the DJ set. That’s why when I am doing the DJ set in Europe, I want to play what brings the energy up. But if I play the same set in the US, it wouldn’t work. If I do the same set in Brazil, it also wouldn’t work. So it’s kind of like I’m respecting the place where I’m at. But it’s a very good feeling when I see people say, “hey this is the best night of my life,” and I say, “how old are you?” They say 50 and I say,”are you kidding me?” The best night in your life? You’re 50, there are so many nights that you've had. But that's the power of the music. It’s not mine it’s just the power of the music. I’m very grateful to be able to spread this around the world.

AM: We just saw your set at Rock in Rio which looked amazing. It was great to see all of the performances that you did as well as seeing that there was a gaming aspect to this festival. Dua Lipa and Megan Thee Stallion were also performing. Can you tell me more about what this festival is and why you wanted to be part of it?

A: This is by far, the biggest festival that we have in Brazil at the International level. We have all of those huge names and of course we have Lollapalooza which is very big. But Rock in Rio, is something that is kind of our own brand. So we feel very proud of it because it’s a local and national festival that has an international component to it as well. It’s probably one of the few ones that can bring all those huge international acts and for me, it’s very important!

In Brazil, 93% of the songs that we listen to are actually local songs. Only 7% are the international ones. Where I am competing with Harry Styles, Adele and all of these people. I’m there in that 7% because my songs are in English and I have this kind of English career right? If you go to the Top 50 on Spotify in Brazil, you won’t see any of the US in there, it’s all just local.

The point is, for me to be there it’s a very important moment for me to position myself of course between all of those huge acts and to show that – it’s kind of like a special moment for me to be there. Everyone that does a show at Rock in Rio is a unique experience that they cannot do anywhere else. So it’s important for me to create this awareness around what we have been doing. It’s also a statement on what’s next.

AM: Your shows have such high energy. Do you have any routines that you do hours before your performance and then are there things that you do after the performance so that you can come down after completing?

A: No, ha ha. It’s funny, in the past I would get very nervous before the show and that’s kind of a sabotage you know? You get too nervous, you lose control of it. So the same feeling that you have when you’re nervous, you also have when you’re excited. It’s the same butterfly in your stomach – excitement or nervousness. I just kind of switch and change the key so that every time I start to feel this nervous energy, I say, “no no this is excitement.” I am excited to be there. I have worked so much to be there that I will go there and I will do my best. I was in Brazil and the reporter was asking me what was going on for the show. I told her that she show has started and she asked me if I had to go right now and I said, “no I still have 10 seconds it’s fine.” They were all shocked because people said that I was too relaxed for the show!

AM: Ok, I’m going to have to remember that. I know at various points when I’m working on something or doing something, I get anxious feelings and I have that “holy shit” moment. But I’m going to think about turning that key to know that what I’m actually feeling is excitement and that is what I am going to tell myself.

A: Yeah. It is actually the same feeling.

AM: When you said it, I know that I know that and it’s a smart thing.

You have a collab coming out next month on Oct 7th. What can you tell us about this?

A: So it’s a collaboration with Ellie Goulding and Sigala. It’s a song that I have been working on for awhile. I think that this one has 30 versions. I’m a big fan. I started it with Ellie and in the middle of the process, I felt that it could connect well with the melody of Enjoy the Silence from Depeche Mode. I did a test and it actually fit very well. So we got the sample of Depeche Mode's Enjoy the Silence and mixed it together with the Ellie Goulding song that she wrote and again, it was a mashup. I’m very excited about this one. I think that it’s going to be very interesting.

AM: We can’t wait to hear this as well!

I know that you were just here in NY at the United Nations over the weekend kicking off NY’s Climate Change Week with The Future is Ancestral Event where you performed on the rooftop of the UN Building as well as partnering with your institute and the UN Global Compact Brazil for urgency to recognize Indigenous People Globally and their importance of the Future of Climate Change. Can you tell me more about what this was for you?

A: Ha you said everything!

AM: Yes, I’m that good!

A: Basically, last year I asked myself, where was the future? And the answer came to me. The future is ancestral. I started to work on an album that was inspired by indigenous roots with the indigenous. I did 12 different tribes. But my connection with them started 9 years ago when I was looking for inspiration in my life. I went on a very long journey. I went 13 hours on the road, I don’t know how many hours on a flight and then 9 hours on a very very small boat and I got suddenly to the Yawanawa tribe and I realized that I was in the heart of the Amazon. I had no option but to live in the culture and at that moment, I started to change my whole perspective about my career level, my spiritual level and also the way that we deal with nature. I also realized that there’s so much about culture and there are various failures and goals.

I felt that last year, we’re always talking about how can we protect the forest, but we are also very disconnected with it. I think that the best way to do this is to listen to what the forest has to say. A good way to do this is through indigenous songs because it’s kind of like they are translating that. I found that the music could amplify their voices. So actually, this project is a very important project of my career. That’s because it’s not about me, it’s about how we can get their voices out there through this collaboration. So I was there and of course at the UN we talked about all the topics among Climate Change and global warming. It wouldn’t make sense not to have the indigenous there and we brought them via the Alok Institute along with the UN Global Compact and we joined forces. And I also did a performance there when we were on the rooftop. So, it was a very interesting environment.

AM: That’s amazing and you also committed to support the Ancestors of the Future fund which benefits the Brazilian Indigenous communities. What can you tell me about this fund?

A: I realized that I’m 31 years old, a white man, I have a lot of privilege and I had access to school, university and everything. I realized that everything that I had learned was wrong. Why? Because they never had the opportunity to tell their story. They also don’t write so everything in the culture is done orally. So it’s kind of like, how can we change this collective mindset about the indigenous and I feel that entertainment is a very good instrument that we can do this through the music, the venue, the Web3 and the cinema. But giving them the protagonists the ability to tell their story with their point of view and so we can learn it properly. Also, what we learn in school is based on a European colonizer point of view. I feel that this will help them to be the protagonist through all of this entertainment stuff and also we have in the second path, technology. So getting good technology to help them preserve the forest – very nice drones, sophisticated tools so that they can instantly integrate and communicate what they wish to say in order to share it with the world.

I was asking myself about the future and we always think about it in an apocalyptic way. Like there are neon cars, there aren't forests any more and there are flying cars or whatever. What is the future like for the indigenous in small boats, in the middle of the Amazon where you can just take a sophisticated phone and scan the birds, you can see the borders of where they are with the scientific points and they are searching for healing with humanity. It’s kind of like, how can we change this mindset of this apocalyptic future? I think that this project is really about bringing consciousness. It’s more than just music you know?

AM: What is the Alok Institute and why did you want to create it?

A: If you asked me 9 years ago if I believed in philanthropy, I would say no. I would have said, why don’t you buy a Ferrari and just be happy. I didn’t have this kind of perspective on philanthropy. But at one point in my life, I had everything that people told me was a success. I had money, I had popularity, I had cars, my partner whatever and I suddenly realized that I was feeling a huge emptiness inside of myself. For me, life had no reasoning anymore. There had to be something else for why we are here.

So first, I went to the indigenous tribe which I told you and it was a very game changing experience. Then after, I went to Chokwé in Mozambique. We had a project where we had 300 kids and I remember that there was a lady there and I think that she was 80 years old and she was blind in both of her eyes. That woman told me that she was praying to God to send someone to help. I told the translator to tell her that God didn’t exist because if he did, there wouldn’t be so much poverty and that he had abandoned her. The translator told me her answer and it changed my whole life! The lady said, “no, no, I’m very connected and I’m praying for him and I can feel it.” So at that moment I realized I was the biggest miserable person there. I had everything and I was complaining about God's existence when she lives in that existence and she was still connected to the divine. She was way more connected then I was. I realized that God never abandoned her. What abandoned her was us, you see the stories of what took place in Africa, we abandoned them and at that moment I realized that I couldn’t abandon the situation any more. Of course, I can’t change the world, but I can change their world. So I started there. We have 20,000 kids there. Oh and I sent her to the hospital and she had cataracts so it was easy to help her. So one year later, she met me personally and saw me and it was a very interesting moment that we had. She finally looked at me.

I realized that my life could only have real meaning if I use my success for philanthropy as well. It’s about making this world a better place, it’s not about me it’s about a big movement that already exists. I was in a depressive mind and I was only thinking about the negative points. I remember I was feeling sick once and I took this antibiotic and the next day, I woke up better and I looked at this medicine and I said, “who created this?” I remember that there were a lot of people that were working hard so that this world is better today and so that we can have a better life. I want to be part of this movement. It’s really about giving meaning to my life.

So the Alok Institute developed after a few years through a lot of money that came through a collaboration that I did with the game, Free Fire. It’s the most downloaded game. And when they asked me what super power that I would like to have, I asked if it was possible to heal people? They asked me if I was sure and I said yes. I was doing music to be on the top charts and yet I was also doing it to use music as a way to heal. Then the Free Fire team gave my character the ability to do this and my character became the top selling one not because of me but because of the super power that actually created a whole new dynamic of the game. So I wanted to heal inside and outside of the game. So I donated 100% of my royalties, to charities around the world. If I could, I would have brought most of it to Brazil because we really need it here, but I also had to bring it to other countries. There was a country that I couldn’t bring in – South Africa because the players there weren’t buying and I convinced them to do it. I convinced them and that was 6 million there.

The Institute came because I really felt that with this amount of money, I needed a structure that had this brain that could think about the best solutions with the money. Because I was only doing it from the heart and there wasn’t any kind of strategy and we needed the Alok Institute to do it in the right way. We are very very very small in terms of employees and I almost don’t spend money to keep it because what we do is co-create together with projects that already exist so when we spend money, it’s not for us. We find the best projects that are going on and we help them to improve. We believe that there are so many amazing projects going on already that they only need that collaboration.

AM: In researching you, speaking with you today, knowing your impact in music as well as learning more about how you are giving back, what do you want your legacy to be known as musically as well as being a changemaker? What is that fingerprint?

A: First of all, I don’t know how, but in the future, the same way that I looked at the antibiotic – where there were a lot of people working hard to make the world a better place – there wasn’t just one person doing that. It was part of a movement. I don’t know who created that antibiotic, but I know it worked.

I don’t want to be reminded with my name, I want someone to remember that a lot of people in the past were part of a movement that made this world a better place. It’s more about giving meaning to my life because I was very afraid of death and what happened after death. But now I know, the right question isn’t what happens after death, the right question is, why are we here? I know that if I don’t do this, I will go back to a very deep depression because this is what drives me. I feel that depression is very hard to explain – it’s like how can I explain to you about something that you have never tried or never tasted? So, the flavor of sugar, but you have never tried sugar – how can I explain that to you? I do feel that people who have depression have a very powerful mind, but it’s just in the wrong direction.

IG @alok

@alokinstitute

PHOTOGRAPHY CREDITS | FRONT COVER + PG 19 Dave Kotinsky/Getty Images | PG 16,23 + 24 Alisson Demetrio | PG 20 Ozuna Snake | PG 26 Courtesy of Alok | PG 29, 30 + BACK COVER Hudson Renan |

Read the SEP ISSUE #81 of Athleisure Mag and see The Power of Healing | Alok in mag.

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9DRIP | ALOK

October 11, 2022

Read the SEP ISSUE #81 of Athleisure Mag and see 9DRIP | Alok in mag.

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In 9DRIP, AM, Celebrity, Music, Sep 2022 Tags Alok, 9DRIP, Donate to Social Projects, Create Change, Alok Institute, I'm Such a Sneakerhead, I Love to Wear Sunglasses, I Love to Wear Rings, The Family That We Build, Mental Health + Fitness, My Wife + Kids
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ATHLEISURE MAG #81 | SEP ISSUE

September 30, 2022

In this month’s issue, our cover story is with International EDM DJ/Producer and philanthropist, Alok. We caught up with him after a busy summer of residencies and festivals to talk about his passion for music, his process when he creates his music, his #1 Billboard US charted song DEEP DOWN, the importance of collaborations and his focus to give back to Indigenous communities. We also talk with Chef Justin Sutherland about his culinary career from Fast Foodies and Taste the Culture to his restaurants, Handsome Hog and The Big E as well as showcasing the Twin Cities Culinary Scene. We also talk about his cookbook Northern Soul: Southern-Inspired Home Cooking from a Northern Kitchen which is out now. You can also hear this discussion on our podcast, Athleisure Kitchen. We also talk with Brian Baumgartner who we know as Kevin Malone in The Office. We talk about this role and how chili became an iconic moment that has now manifested into his cookbook Seriously Good Chili Cookbook: 177 of the Best Recipes in the World. We talk about the depth of chili, recipes he enjoyed and you can even see the recipe that we contributed to this cookbook as well. This interview is also available on Athleisure Kitchen right now.

We enjoyed Electric Zoo that took place Labor Day Weekend and we share a recap of what took place and if you weren’t there or were at another stage, we have images from this epic weekend. We also have an interview with another of our favorite DJ/Producers, Armin van Buuren. He talks about how he approaches his sets, his routines before and after and his B2B set with David Guetta. 

We catch up with Samantha Morton and Liv Hill who play the older and younger versions of Catherine Medici in STARZ’s The Serpent Queen. We talk about how they approached their roles, interacting with one another and putting a modern take on this iconic figure.

This month we catch up with Trinny Woodall, founder of Trinny London. She talks about how she created her line, the importance of clean beauty, aesthetically pleasing packaging and new products that are available. We also talk with Deepica Mutyala, founder of Live Tinted talks about how her brand went from a community to a skincare line with products that work to enhance their skin regardless of their skin tone. We talk about how she created her brand, upcoming launches and more.

This month’s 9PLAYLIST comes from EDM DJ/Producer Hozho. Our 9DRIP comes from this month’s cover, Alok, Armin van Buuren. Our 63MIX ROUTIN3S comes from WTA tennis star and philanthropist Sloane Stephens as well as Brian Baumgartner. Our The 9LIST STORI3S comes from WTA tennis star Leylah Fernandez and founder of Sheryl Lowe Jewelry, Sheryl Lowe.

Our monthly feature, The Art of the Snack shares a fun steakhouse in NYC, Vinyl Steakhouse. This month’s Athleisure List comes from Breathwrk and POUND. As always, we have our monthly roundups of some of our favorite finds.

Please note that you may have a number of brands/clients within the issue so make sure to check out all the pages! If you have an issue accessing the links – do let me know! 

Read the SEP ISSUE #81 of Athleisure Mag.

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In AM, Ath Mag Issues, Editor Picks, Sep 2022 Tags Alok, Brian Baumgartner, Samantha Morton, Liv Hill, Serpent Queen, Armin van Buuren, Chef Justin Sutherland
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