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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
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  • Athleisure Studio
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  • THIS ISSUE
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NEW YORK CITY WINE FOOD FESTIVAL 2024

November 28, 2024

We had a great time last year covering the Food Network NYC Wine Food Festival presented by Capitol One. So of course we were looking forward to attending again this year for the NYCWFF presented by Invesco QQQ which had a wide array of events taking place in Manhattan as well as Brooklyn for the first time! Over the 4 days from Oct 17th - 20th, we enjoyed a number of events along with attendees that had access to Grand Tastings, culinary demos, pier parties, dining experiences, walk-around tastings, cocktail parties, live entertainment, lunches, brunches, and master classes.

All of these festivities and good vibes supports God's Love We Deliver which cooks and home-delivers nutritious, medically tailored meals for people too sick to shop or cook for themselves. To support the health of their clients, they provide ongoing nutrition assessment, education, and counseling. They serve people in need and their children and caregivers. To date, NYCWFF has raised $14.8 million to this essential cause!

There's nothing like interacting with your favorite Food Network stars, chefs at restaurants that have been your faves or new to be faves, culinary personalities, wine and spirit brands, restaurant groups, purveyors and culinary enthusiasts! There were laughs, surprises, discoveries and so much more!

SOUTHERN GLAZER'S WINE & SPIRITS TRADE DAY Hosted by Wine Spectator at Grand Tasting - Trade Day

We started our coverage with one of our favorite events that we attended last year, Southern Glazer's Wine & Spirits Trade Day Hosted by Wine Spectator at Grand Tasting - Trade Day which was held at Invesco QQQ Campus located at Brooklyn Army Terminal.

Heading into this event, we knew that we were looking forward to vendors that we had enjoyed last year including Bareburger, Johnnie Walker, and Hampton Water which is owned by Jon Bon Jovi and his son, Jesse Bongiovi to name a few!

One of our favorite bites of the day took place in the center of the action at Modelo's tent, who paired their Spiked Agua Frescas with tacos by Taqueria Ramírez who is based in Greenpoint, Brooklyn.

We also enjoyed swinging by Rosa Mexicano's booth as they had a fantastic pairing of Elote as well as a savory taco. We've had the pleasure of enjoying Happy Hour, lunch and dinner at this restaurant and it was great to see them getting in on the culinary fun!

We even swung by Food Network's large booth that served up a number of cocktals which was the perfect way to enjoy our dishes from Rosa Mexicano.

Last year, we had the pleasure of interviewing Chef Philippe Chow of Philippe Chow and as he participated again this year, we wanted to see what he was up to, why he was there this year, and to hear about his upcoming restaurant openings in Nashville as well as in Miami!

ATHLEISURE MAG: It was such a pleasure to interview you last year at this show. So I'm glad to see you again. Why did you want to come back to be at this festival today?

CHEF PHILIPPE CHOW: Last year was a success and I want more people to know who we are!

AM: Oh, amazing and what are you serving this year that everyone's getting to enjoy?

CHEF PC: Chicken Satay is my favorite!

AM: That’s great, I enjoyed it last year and am so glad that it is here as well!

When you're creating the menu for your restaurant what are the processes you go through to decide what will be on the menu?

CHEF PC: Every time I work on making new dishes, if I like it, it’s going to be something that will be on the menu!

AM: We know that Chicken Satay is your favorite dish! Are there two other dishes that you love having at the restaurant as well?

CHEF PC: Oh well, Peking Duck and another one is the Wagyu Beef Dumplings. That’s a new dish and it’s really good!

AM: Well obviously, we know the two restaurants that you have here in New York and the one that's in DC, but you're opening up one in Nashville as well as Miami! Are you excited about that? Why did you want to go to those two cities?

CHEF PC: I’m so happy! Those are 2 of my favorite cities!

AM: Oh wow! Well it’s always fun to catch up with you and we can’t wait until we dine again at your restaurant in the city and we’ll have to check out your new ones as well!

CHEF PC: Of course, we’re happy to have you!

IG @philippechow

THE BETTY BOOZE HARVEST HAPPY HOUR Hosted by Blake Lively

At the Betty Booze Harvest Happy Hour by Blake Lively (Gossip Girl, The Age of Adeline, It Ends With Us) attendees made their way to The Seaport at the Lawn Club to enjoy sparkling cocktails and of course to have great bites by a curated group of chefs. One of the restaurants that participated was Restaurant Yuu which is located in Brooklyn. Chef/Owner, Yuu Shimano talked with us about being at the event and what we can expect when we head to his restaurant this Fall.

AM: Why did you want to participate in this year's Food Network NYC Wine Food Festival?

CHEF YUU SHIMANO: The New York Food and Wine Festival is an important event for our industry. I also wanted to participate because it was for a good cause - God’s Love We Deliver, which cooks and home-delivers nutritious, medically tailored meals for people too sick to shop or cook for themselves.

AM: Tell us about the event that you were part of!

CHEF YS: Blake Lively and surprise guest Michael Kors hosted the Happy Hour event. It showcased the launch of Blake Lively’s Betty Booze’s gourmet cocktails, handcrafted by Lively herself.

It took place at the Lawn Club where guests could play lawn games and socialize and try Blake’s new product.

AM: What did you serve guests?

CHEF YS: I prepared a very French dish, which was a Corn Consommé with Duck Confit.

AM: What can guests expect when they come to Restaurant Yuu?

CHEF YS: Upon arrival, Guests are seated at a beautiful L-shaped 19-seat tasting counter; a carefully curated collection of classical and jazz music plays as the curtain opens, the lights go up, and a row of chefs inside a kitchen is revealed. I personally greet each guest then with the clap of my hands, my team members scramble to their positions for the show to begin. This is our way of welcoming guests and making them feel special. It is high-level while having fun with fine dining.

AM: As we're in the fall and looking forward to the holiday season, are there any events that are going on that we should keep an eye out for?

CHEF YS: We have an exciting event coming up on November 27th. We’re thrilled to welcome renowned Japanese bartender, Shingo Gokan for a special collaboration. Guests can look forward to a unique dining experience featuring a curated menu with exquisite cocktail pairings designed by Shingo for each course.

IG @restaurant_yuunyc

MEET CUTES NYC PRESENTS TACOS & TEQUILA HOSTED BY MICHAEL VOLTAGGIO PART OF THE PERDUE EVENT SERIES

We continued from the events earlier in the day to Wall Street at night for Meet Cutes NYC presents Tacos & Tequila Hosted by Chef Michael Voltaggio part of the PERDUE Event Series at Hall des Lumières. This is one of the later events on the schedule and perfect to enjoy on a Friday night! Knowing that we would be able to enjoy some of the best tacos in Manhattan and Brooklyn as well as an array of tequila and mezcal brands as well!

Chef Michael Voltaggio was the host for the night and he also launched his brand new tequila at the event, Marcado 28. Last year we had the pleasure of having him for our JUL ISSUE #91 cover, so it was great to catch up with him to find out about his participation in this year's festival, this tequila, and upcoming projects!

ATHLEISURE MAG: We enjoyed having you as our cover last year and it's great to see you at Tacos & Tequila! Before we delve into why you're at this event, we enjoyed the latest season of Bobby's Triple Threat. What do you love about this show and do you have a favorite episode from this season?

CHEF MICHAEL VOLTAGGIO: Bobby has created something very special with triple threat. We function as a team and he’s the best coach we could ask for. My favorite thing is the individual cooking POV’s that each chef challenger brings to the competition. Win or lose, we learn from every chef that walks into the club.

AM: You're hosting Tacos and Tequila! Why do you enjoy participating at Food Network NYC Wine Food Festival?

CHEF MV: Lee Schrager has been putting on both South Beach Food and Wine and New York Food and Wine for many years. As our industry continues to evolve, so does the festival year after year. I get excited every year to see what events we get to host and or be a part of. It’s always fun to reconnect with my peers twice a year as well as have the opportunity to eat, drink and party with all the fans.

AM: You just launched and debuted Marcado 28 today at Tacos & Tequila! Why did you want to partner in this tequila and how did this come about?

CHEF MV: I look at every project as an opportunity to learn something new. My goal is always to absorb as much information as I can, and the reward is getting to share this information and these experiences with as many people as possible. With Marcado 28, I was given an opportunity to learn everything from building a unique brand, to the history and production of tequila with a family that’s been doing it for generations. This is bigger than just a new spirit, it’s the spirit behind the spirit that I’m excited about. It’s the authenticity and commitment to creating something special that attracted me to this project and every partner involved has contributed their passion and expertise to create a tequila for everyone.

AM: You also worked with 2 tattoo artists to create the art for the labels. Why is this tequila also a love letter to tattoo culture and why is someone's tattoo story so important?

CHEF MV: More about the love letter of defiance. We all have something defiant about our personal stories and this is not to be dismissive of those stories, but rather embrace and share them in a communal and positive light, while having some fun.

AM: It's always fun to see what you're up to with your restaurants Voltaggio Brothers Steakhouse and Vulcania! Is there anything that we should keep an eye out for?

CHEF MV: My brother, Bryan and I are currently working on a new project in our hometown of Frederick, MD.

IG @mvoltaggio

@marcado28tequila

After chatting with Michael, we navigated a number of the restaurants participating, we also took in the immersive space that continued to change with digital art throughout the night which made you feel like you were in an art gallery.

We took some time to talk with Tiny's Cantina with a fun conversation with Chef Cenobio Canalizo and Mathew Glazier, President of the GlazierWorks which is a restaurant group that includes this property as well as iconic eateries including Michael Jordan's The Steak House in Grand Central Terminal, Strip House, and Monkey Bar to name a few.

We talk about Chef Cenobio's culinary journey, Tiny's Cantina, the flavors of Mexico, and why they wanted to participate this year at the NYCWFF.

AM: Chef Cenobio, what was the first dish that made you fall in love with food?

CHEF CENOBIO CANALIZO: Ooo that’s a question!

MATHEW GLAZIER: I want to hear this because I'm learning about you!

CHEF CC: No, no.

MG: We've worked together for 28 years.

AM: Ok, that’s a long time!

MG: That’s a question that I don't even know the answer to!

CHEF CC: Well, the first time, which I think I did was make homemade tortillas.

AM: Ooo

CHEF CC: Yes. In Mexico when I was eight years old.

That's the first that I learned. It was making tortillas and that's when I started cooking.

AM: Wow. And what was yours?

MG: It was probably pizza! I’m from NY so it probably has to be pizza! I remember when pizza was a lot less expensive then it is now.

CHEF CC: You know what’s crazy? So my partners, we come from Mexico and they used to go like out of state selling flowers, right? So one day I stayed with all my brothers and they said that I had to make the tortillas and I was like really? So I did it.

MG: They were much more authentic.

CHEF CC: The funny part is I got some avocados and there were 3 of them and that’s not enough for my older brothers. So what I did was chop the avocados and I made some guacamole and I added some water and I made some soup avocado! It was so good and you’re dipping the tortilla it was so good!

MG: He’s so creative!

AM: Tell us about your culinary background and how did you come to Tiny’s Cantina?

CHEF CC: Everybody asks me like, what school and where I came from and my answer is I learned in the kitchen. So, every restaurant I worked in, I learned from there! When I started working, I was a dishwasher in 1994.

AM: Wow!

CHEF CC: In 1995, like, I moved to the kitchen and I started learning like everything, like from scratch. Desserts, pantry, grill and all the way to chef!

MG: We actually do kind of the same thing now with the guys we have and it’s actually interesting to watch. It's not lost on him, you know his path and a lot of guys or women, you know, you start in the kitchen and you start from the beginning and, you know, it's a craft. You gotta learn like the right way. And it's very interesting for me to watch. I think if somebody, we just gave a raise to last week, he started as a porter and then he went to the line and now, he earned that position and, you know, hopefully God bless, you know, he becomes whatever he wants to be.

AM: That’s amazing!

MG: I don't think it's a unique story to us. It’s kind of still what's special about kitchens. But he kind of skipped over the fact that he had 2 Stars from the New York Times for the steakhouse.

AM: Which is amazing!

MG: We had a restaurant called Strip House and you're not old enough to remember working at a restaurant, called, Arizona 206, which was before that. I'm speaking for you so that I can give the concise version.

But then you also had, you know, Mike, who's the Head Chef of Michael Jordan Steakhouse Grand Central and then we, we actually sold a bunch of our restaurants to Tilman Fertitta CEO/Owner of Landry's.

And then we ended up doing a barbecue restaurant in Brooklyn. So that wasn't his craft, and then he turned it into his craft. He's the guy who smokes the meat. It's a labor of love because there's no shortcuts and then in 2021 right next to Morgan's there was a small restaurant which is literally why it's called Tiny’s. Some people insult me and say those are Tiny’s because I'm a big guy. No, it's Tiny's because the restaurant's small and I was speaking for him but you know we've known each other for a very long time. This is the opportunity for him to do like you make the ham tortillas and to make the things he's talking about, make his stuff that, you know, that he learned when he was younger, which is kind of kind of cool!

AM: Wow!

MG: He does the hard work. I'm the pretty face. But next year I do the hard work and he's the pretty face.

AM: Plot twist!

MG: We do odd and even years.

AM: Well, why did you guys want to be at this event? I mean, I love tacos, love tequila and mezcal. So why did you guys want to do it?

CHEF CC: I mean, I think this event is great. It's a great opportunity for the restaurant and for my company. To bring it in this event, it’s not just 100 people, it’s a lot of people! They’re going to be able to know about the restaurant a little bit more. Tiny’s Cantina, it's a small place next to the Barclays Center in Brooklyn. So we want to spread the name and for people to try our food and to know more about our authentic Mexican food.

AM: Why did you want to do it?

MG: We have a Mexican restaurant and it's a Mexican restaurant event! No seriously, we've done it for years with different restaurants, you know, we have done barbecue. There are so many events that this festival has! This one's one of the fun ones! It’s late at night and it's a different type of atmosphere. I think you can take the food seriously without being too serious about it. When I look around at those who are participating, they're fabulous, and we’re people coming together and in a way providing the festival goers who are customers to let them have a good time. Let them get exposed to some restaurants! This year, they're focusing on Brooklyn, which is great.

AM: So great.

MG: So we're two Brooklyn restaurants right here and you know it's exposure. You know we've been playing in the barbecue world for a while. We have been doing these barbecue competitions for awhile and this event is special. Tonight’s event has a little bit of a party vibe and hopefully, everybody has a good time! We have a great space up here!

AM: So what are we eating tonight? What are you guys serving?

MG: I'll give the terrible English version – Birria De Res which we debated what does Birria De Res mean. If you want to hear where that came from –

AM: I would love to.

MG: So I was like, what does Birria De Res mean and he’s like beef. So I said, what the De Res part? And he was like beef. So, you gotta take it out of context. So how long do you roast the beef on the bone for?

CHEF CC: Ok so let me just explain a little about how we do it in the restaurant. So at the restaurant, basically we serve it with some consume and some marrow bones. Here, we serve it with some onions and cilantro. I braise the beef for 4-5 hours, I cover it and do not open it and you leave the whole piece of meat inside and that's the way how we cook it.

MG: I’m still trying to understand.

CHEF CC: Well basically Birria, you can do it with different meats. You can do it with lamb, or any kind. So the Res is the type of meat and that’s what we say in Spanish. So Birria is the Res and the Res is beef. That's what we're serving tonight with the 3 different sauces.

AM: Yum!

CHEF CC: We have avocado, which this one is mild. Medium is pumpkin and Chile de Arlo which is smooth and spicy!

MG: We did this event last year and throughout the whole event I was going, Pumpkin, but it's not seasonal. So we actually do it all year round.

AM: When we come to the restaurant, what are 3 dishes that we should eat and both of you need to share your picks!

MG: You give two and I'll give one.

AM: Okay!

MG: Because you're the chef and as I said, I’m the pretty face!

CHEF CC: Number one.

AM: Okay.

CHEF CC: Number one, do you want to start with an appetizers? If you want to start with an appetizer, we have a great Guacamole Tropicale. Why is it Guacamole Tropical? It’s because we we garnish with some mango, grilled pineapple, and pumpkin seeds.

For an entrée, I have a bunch of dishes but try the Birria Tacos it’s just special. It has that flavor with that Romero and the tacos that way that we do it with the tortillas, you need to try that. That's number two. My other entree try the Fajita! The Fajita has that smell and that flavor. When you bring it to the dining room with that smell and you have the aroma with the herbs.

MG: It's great. Our restaurant is so small when you sell one, people just keep purchasing it!

CHEF CC: We do shrimp, steak, and chicken.

Now the new one we have is a fajita and is a surf and turf we do it with lobster and steak for 2.

MG: My favorite is actually the least expensive Taco on the menu which is a popular thing to say. Well you know what it is?

CHEF CC: Yes, the Chicken Tinga!

MG: No!

CHEF CC: Which one?

MG: Taco al Pastor!

AM: Yes! I love Taco al Pastor!

MG: You know why? Because what he does to make these tacos, you should explain the culinary side of it.

CHEF CC: So the Tacos al Pastor, I started doing a little bit and you know, my daughter, she really knows, she's 16 years old. She really knows about these tacos because she travels to Mexico a lot and she really knows about good Taco al Pastor. Every restaurant we go to - she only smells it and says, “I don't like the stock, this is not the original,” but somehow I did it with my tacos at Tiny’s.

You know the way that we have the color, how we cook the meat! It's a killer and she loves it!

MG: It's fun. Actually you know so we've been doing this a while and, you know, this restaurant compared to most - the food's just good and there's no pomp and circumstance to it. We've all done fine dining. This is all about the food and it's, you know, like for me it's just very refreshing.

We had Strip House and I remember when I was doing side carving chickens table. Like, enough of that! This is coming into eat and to enjoy yourself. Hopefully you have 5 drinks and you're not driving and you go home. That's the nice thing about being a New Yorker and being by the Barclay Center.

Just enjoy yourself and it's not expensive. Mexican food is very competitive in New York. It just is and the market won't take very expensive. It's all very reasonably priced and it's just good food, enjoy it and get a little on your shirt and then go home. It’s very different than what we did before and I think that it’s very good to have fine dining. In that world, you care how many inches the fork or the knife is from the table. Like we're not driving ourselves crazy, right?

CHEF CC: Yeah!

MG: I really like that he puts in the work in the kitchen and I think that we have the easy job in the front of the house because we just have to serve it. It takes four minutes to serve and it takes five hours to make it.

It's fun. Actually, you know so we've been doing this a while and, you know, this restaurant compared to most - the food's just good and there's no pomp and circumstance to it. We've all done fine dining. This is all about the food and it's, you know, like for me it's just very refreshing.

We had Strip House and I remember when I was doing side carving chickens table. Like, enough of that! This is coming into eat and to enjoy yourself. Hopefully you have 5 drinks and you're not driving and you go home. That's the nice thing about being a New Yorker and being by the Barclays Center.

Just enjoy yourself and it's not expensive. Mexican food is very competitive in New York. It just is and the market won't take very expensive. It's all very reasonably priced and it's just good food, enjoy it and get a little on your shirt and then go home. It’s very different than what we did before and I think that it’s very good to have fine dining. In that world, you care how many inches the fork or the knife is from the table. Like we're not driving ourselves crazy, right?

CHEF CC: Yeah!

MG: I really like that he puts in the work in the kitchen and I think that we have the easy job in the front of the house because we just have to serve it. It takes four minutes to serve and it takes five hours to make it.

Look, t's fun. I don't think anybody really loves the way that I think of Tiny’s in my mind, but I think it's like a bar and everybody should walk and be like, oh my God, the food's good. It’s kind of under the radar. People are coming in for the games and we're packed for every event.

AM: Yeah, being by Barclays is such a great location.

MG: We only have like 10 tables.

AM: Wow.

MG: 18 bar stools and they're coming in. It just kind of blows you away. This is a very understated route, you know. It’s about the food. We're not all dressed up. We're doing what we like to do.

Being at the Barclays Center, and I’m sure a lot of places have this, but if Justin Timberlake is performing, we have that crowd, when the Liberty is playing we get that crowd and we have such a diversity of people that come to our restaurant and of course being on Flatbush Avenue is diverse by its nature!

You know, price - not everybody can afford to go out and spend on the million dollars. We've been in those restaurants where you're our average check, you know, is $125 per person. That's not everywhere and not everybody can afford to do that.

For some people and it's in New York, money is no object. That's not my customer on Flatbush Avenue. My customer may be going to the Nets. So I gotta make sure that we're providing a value, you know, you got to go in there and say that was worth it or else.

PF: How much is the surf and turf?

MG: That’s the most expensive item on the menu and it’s like $42,

CHEF CC: It’s for 2 people!

AM: Oh okay!

MG: We give you half a two pounds lobster. I know because I just bought them. A 2-lb lobster is $26 so that’s $13, a pound.

How big is the steak that is on there?

CHEF CC: 8oz. We serve it with a side of rice and tortillas.

MG: So that's probably one of our higher food cost items. So the tacos, I like the pork – the Tacos al Pastor is $13 on the menu!

IG @tinyscantina

@cenobiocanalizo

PHOTOGRAPHY CREDITS | Paul Farkas

Read the OCT ISSUE #106 of Athleisure Mag and see New York City Wine Food Festival 2024 in mag.

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In AM, Food, Oct 2024, Editor Picks Tags New York City Wine Food Festival, Tiny's Cantina, NYCWFF, Invesco QQQ, God's Love We Deliver, Food Network, Southern Glazer, Wine and Spirits, Wine Spectator, Brooklyn Army Terminal, Hampton Water, Bareburger, Johnnie Walker, Jon Bon Jovi, Jesse Bongiovi, Spiked Agua Frescas, Model's, Modelo's, Taqueria Ramirez, Rosa Mexicano, Chef Philippe Chow, Philippe Chow, Nashville, Miami, NYC, Betty Booze, Blake Lively, The Seaport, Lawn Club, Restaurant Yuu, Yuu Shimano, Barclay's, Brooklyn, Michael Kors, Shingo Gokan, Meet Cutes NYC, Chef Michael Voltaggio, Hall des Lumieres, Marcado 28, Bobby's Triple Threat, Bobby, Lee Schrager, South Beach Food and Wine, Voltaggio Brothers Steakhouse, Vulcania, Chef Cenobio, Chef Cenobio Canalizo, Mathew Glazier, Strip House, Monkey Bar, Tilman Fertitta, Landry's, Barclays Center, Justin TImberlake, Taco, Tequila
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NYCWFF 2024

October 17, 2024

We're looking forward to one of our favorite times of the year in terms of the culinary calendar - the 2024 Food Network New York City Wine & Food Festival (NYCWFF) presented by Invesco QQQ! Much like Chef Aarti Sequeira mentioned in her cover interview, there is something about gathering and community! Being at these events allow you to see a number of Food Network stars, celebrity chefs, food personalities, mixologists, culinary creators and more! You will be able to enjoy master classes, panels, wine tastings, your favorite restaurants through tastings and intimate dinners, as well as to try new ones to get an idea of their menu. We enjoyed attending last year's event which you can check out what we did here from our OCT ISSUE #94.

This year, we're excited as NYC's ultimate wine and food festival takes place Oct 17-20th and will include over 80 events over 4 days that will be in NYC and in Brooklyn that allows you to join them in their mantra of EAT. DRINK. FEED NYC! This includes 500 restaurants, bars, and 200 sponsors. On average, approximately 48,000 fans a year attend this event along with 3,000 volunteers that are involved to support this event.

As we're days away from kicking off the 17th annual event, a number of these events will take place at the Invesco QQQ Campus at Brooklyn Army Terminal. By including the borough of Brooklyn into the festivities, it centralizes the signature events, Pier Parties, and the Grand Tasting (which is one of our events that we will attend on the Trade Day) into one expansive 450,000 square foot campus. Regardless of whether it's raining or not, this will be a tented experience at this location so that you know the good vibes, bites, and sips will happen uninterrupted! It also highlights the diversity of culinary tapestry that also exists here and it's exciting that they are making their debut at the NYCWFF.

While we celebrate food and what it means when we're together, 100% of net proceeds from NYCWFF will support God's Love We Deliver which is NYC's only provider of medically tailored meals and nutrition counseling for individuals who are living with severe illness. To date, NYCWFF has raised more than $14.8 million for its charitable partners to make a significant impact in the city. In 2023, God's Love We Deliver delivered 4 million meals to nearly 15,000 individuals.

Make sure to read our OCT ISSUE #105 which drops on Oct 30th where we will have a recap on events we attended during NYCWFF which includes: Southern Glazer’s Wine & Spirits Trade Day hosted by Wine Spectator at Grand Tasting, Meet Cutes NYC presents Tacos & Tequila, and JJ Johnson’s The Cookout: A Hip Hop Celebration hosted by Rev Run and Angela Yee.

IG @nycwff

@godslovenyc

PHOTOGRAPHY CREDITS | Paul Farkas

Read the SEP ISSUE #105 of Athleisure Mag and see NYCWFF 2024 in mag.

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EXQUISITE EXPERIENCES | CHEF MASAHARU MORIMOTO
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In AM, Festival, Food, Sep 2024, Editor Picks Tags Food Network NYC Wine Food Festival, Food Network NYC Wine Food Festival 2024, Invesco QQQ, Food Network, EAT DRINK FEED NYC, Brooklyn, Manhattan, Brooklyn Army Terminal, NYCWFF, Grand Tasting, Gods Love We Deliver, Southern Glazer's Wine & Spirits Trade Day Hosted by Wine Spectator at Grand Tasting, Meet Cutes NYC Presents Tacos & Tequila, JJ Johnson's The Cookout A Hip Hop Celebration hosted by Rev Run and Angela Yee, Festival, Food
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STRENGTH IN SOLIDARITY | NYC PRIDE

June 22, 2023

Since 2017, Athleisure Mag has been a media sponsor in partnering with NYC Pride. During June there are a number of events that take place that bring the LGBTQIA+ and city at large together to celebrate as well as to draw awareness and to highlight the talents, interests and passions of this community. We always enjoy Pride Island which is a fun musical festival that will be headlined this year by Christina Aguilera. There are other events that also take place in this calendar from The March, The Brunch, PrideFest and so much more.

We sat down with Executive Director Sandra Perez of Heritage of Pride, the parent organization of NYC Pride to find out about the roots of the organization, a quick history of Pride here in NY, events taking place next and how they are drawing awareness, celebrating, education and raising money for small businesses. In our JUN ISSUE #90, we will talk about the actual events that took place!

ATHLEISURE MAG: Before we delve into this year’s theme as well as events that are slated, can you give us some historical background on Pride in NY starting with The Stonewall Riots that took place in 1969?

SANDRA PEREZ: NYC Pride is an outgrowth of The Stonewall Riots. So the first organizers The Gay Liberation March that emerged from The Stonewall Riots, was a loose coalition of organizations that continued to really emerge from the activist perspective. They were focused on basic human rights, recognition within our community, but also really, Stonewall was about people being persecuted and that they didn’t exist publicly.

The cause feels very present. In the last few years and this year in particular. BY 1984, there was a decision made to formalize a pride organizer, we became and were named Heritage of Pride and we’ve been organizing the Pride March and all related events since then!

AM: Which is a huge job!

SP: Yes, we’ll be turning 40 next year! It is a big job.

AM: What is your role and what are the things that you do that are specific to the events for NYC Pride and then what do you do in terms of Heritage of Pride, year around?

SP: Oh my goodness, as Executive Director, it’s always funny because I say that I do everything and nothing, right? Because you have your finger in every little pot! But for the most part, I’m charged with overseeing our events, our fundraising efforts and our advocacy. For me, a big part of what I have been doing since I came onboard in Nov of 2021 so I’m not here 2 years yet, has really been working with the organization and learning. But also, reinforcing our activists’ groups. I think a big part of the story that never gets told about Pride is that so much of the work that we do goes on behind the scenes.

People will think, “oh a march just happened.” No, it didn’t just happen. We rely on 1,000’s and I mean literally 1,000’s of volunteers that help to pull off our events every year. They’re very committed and people come from great distances. They take off of work to volunteer because it is that important to people. I was just talking about this with a staff person, but they were like, “oh my gosh, we’re responsible to the community and making sure that everything goes well.” I was like, “yeah, welcome to Pride!”

AM: Absolutely!

What brought you to Pride and what made you want to work there and to be in the position that you’re in?

SP: I spent a lot of time in the not-for-profit sector. I had run a Latinx organization for many years, I’ve worked for the Ms. Foundation for Women as part of their fundraising and development teams. So for me, my goal has always been mission work. I feel very strongly about being connected to a mission that resonates with me personally. This is a job where I am able to bring every single aspect of myself to work.

AM: That’s great!

SP: Right? You don’t always get that! I can be the Bronx girl that I am, I can be a Lesbian, a Puerto Rican, an American, I can be all of those things. I can do that and be of service to a community that I am part of and I feel strongly about that.

AM: We love that this year’s theme is Strength in Solidarity. What does that mean and how are we going to see that throughout events that are offered this year?

SP: That’s so great! You know, one of the things that continually amazes me is that we open up our themes for nominations which are across the board. So this comes from volunteers, from the general public and this year we landed on Strength and Solidarity, because we felt that it captured the call to action that we need to issue this year. The way we’re seeing that and the way that we’re trying to live into that theme is really looking to bring in all segments and to speak to all segments of the LGBTQ community. There are a lot of differences within the community, but I think that the challenge that we are all facing is very clear. For me, being able to work hand in hand and to work across different organizations is really a big part of what we try to do.

So for example, in The March, you’ll see that we’re looking forward to it. It’s our signature event and in there, it highlights our community partners this year. So you will see organizations that are celebrating big anniversaries this year – PFLAG and The National LGBTQ Task Force. Lambda Legal is being honored as community heroes. We have people from every sector that we also lift up as Grand Marshalls. The Brown and Black trans community is also very prominently represented as our drag queens who are in the front lines now every single day. For us, it’s also challenging. For the floats for example, what we try to do there with corporate partners that have a float, we try to marry them to one of our community based groups that they can share that float and to really expand that opportunity to get people to be involved and represented in The March as well as not just a corporate partner.

AM: That’s amazing. We didn’t realize that.

SP: I know a lot is made of corporations that are involved in Pride events. I am very clear that we vet our partners. A number of them we have asked point blank - what are you doing in our community and how are you living into your DEAI (Diversity, Equity, and Inclusion) at your institution. It’s just a really important moment for us to look at not just unity and solidarity within the community, but to also place and emphasis on allyship and what needs to show up for us at this point in time when so many of our rights are being attacked, violence is an ever present risk that we’re faced with, our volunteers are faced with as well as our staff. It’s a celebratory moment, but it’s also a somber one.

AM: I couldn’t agree more. When we first approached by your team back in 2017 to be media sponsors, people asked why we would want to participate. The first response was that I think it is important to be an ally. As Co-Founders, I’m Black, the other co-founder is a white man and we are a heterosexual couple. On various sets, our teams have had those who are part of the LGBTQIA+ community as well as we have covered those who are as well throughout our issues.

I have always felt that you should be a good ally and be able to share those stories within your pages as representation is important. It’s always been important to me as I want to be able to see myself when I'm out in the world. I've had very close friends that I knew of over the years whether it was being sent to conversion schools/therapies, having a hard time coming out to various people in their circle or simply just not being able to navigate their lives who committed suicide. For me, these were people that were my friends and even in the midst of their struggle there were such a rich fabric in terms of what they offered to the world and each time I always felt so sad that they felt that that was what they had to do and that there wasn’t enough that they could stay and either increase their circles or find community that they could navigate differently.

From those experiences, I have felt that it is always important to be an ally and to have representation reflected. I appreciate that your organization is looking to embrace and work with those that are in your community as well as outside of it. It’s also great to know that when you are with corporate partners which is necessary to put on a production of this nature, that you do create accountability and that you ensure that the benchmarks align with it being done in a way that works for what you need. I really appreciate that.

SP: Yeah, I think that in part and parcel of that, is really looking at engaging. We don’t just have sponsors, we call them partners. We call them partners for a very specific reason. We want to go beyond the exchange of a check. It’s about what are you doing to our community, what are you doing for our community, are you engaged in dialogue? How can we facilitate the dialogue and how can we educate you as to what kind of support our community needs.

I have one of our Co-Chairs, Sue Doster who always says, “we set the table so that people can sit down and have the discussions that need to be had." I say yes that’s what we do and that we go a step further by providing people with the opportunities to do better. For me, that's a real important part of what we need to be doing in the future.

AM: Who are the Grand Marshalls this year?

SP: I'm excited about this year's Grand Marshalls: Billy Porter (American Horror Story, Pose, 80 For Brady), Yasmin Benoit, AC Dumlao, Hope Giselle, and Randolfe "Randy" Wicker. We do have our Grand Marshalls, once again nominated by community members which is really great. I think that they reflect a lot of the community, they reflect the very best of advocates, and they reflect the very best champions that are out there and we look forward to having them take the spotlight and stepping off The March.

AM: For those that may not be able to be there in person, will you guys still have The March broadcast on WABC and will there be other ways to access this event if they miss the live airing?

SP: Yes! I’m very happy to say that we just renewed our partnership with WABC!

AM: Nice!

SP: So you can see us for the next 4 years on WABC!

AM: That’s fantastic!

SP: We’re really happy about that. The March is a live broadcast for 3 hours. You can also see it on ABC7NY.com, ABC News Live, and ABC7 New York's Connected TV apps on streaming platforms Amazon Fire TV, Android TV, Apple TV, and Roku. We love for people to know that they can watch this in person, live at home or at another time!

AM: Pride Island has always been one of my favorites! Our team enjoys going – we loved when we saw Madonna back in 2019 – such a great performance. People were losing their ever loving mind! Christina Aguilera just got named as the headliner this year and I love that you guys will hold this at Brooklyn Army Terminal. What can we look forward to in terms of this event?

SP: I mean, I think you can look forward to the great music that has become part of Pride Island and it originated as Dances on the Pier! When we first started way back when, the community had no place to dance because it was forbidden right (Editor’s Note: Dances on The Piers started in 1986). They threw whole parties on the pier and those have morphed into things like Pride Island and so many other events that happen that Fri. and Sat. So Pride Island, you can see a lot of activations, we have talent, we have a few surprises I’m sure and great fireworks which always is fun, we have food and Christina’s set! We’re very excited to have her onboard, she’s such a great champion for the community and I‘m just as excited as you are, let’s just put it that way!

AM: When I saw the release pop out, I was like, “what?!?”

SP: I did squeal as well! There’s no jadedness here! We get very excited over the talent that we have on stage for Pride Island. But equally at all of our events.

We have PrideFest which is our street fair that takes over downtown and that’s 3 stages going on there. We have Family Fest, we’re going to prominently feature members of our community on stage with lots of local talent because this is where they grow and we want this to be a showcase of our community as well as local talent as well. We’re doing Youth Pride this year again in Brooklyn which is an important event for us because we know how much pressure young people are under. We know that it is not a safe time for them. So to be able to partner with Target over many years and they have been the ones advocating for this being a totally free experience for young people to celebrate in safe spaces. That is going to be a fantastic event. I’m really proud that we do that.

AM: I love that when you’re looking at the different events, that you present, The Brunch this year has Black chefs from the LGBTQIA+ community or that TEAZE focuses on women – you create programming where you can really showcase representation so that people can step forward and see something that can interest them. Why is it so important to do that and it’s so complex because you only have so many days but you’re targeting so many demographics?

SP: Yeah we do, because our community is not a monolith. We come in every shape and color and our interests are varied. The event producers that we bring on every year are from the community and have a real commitment to lifting up different segments of our community and that’s what you see when you see The Brunch. We’re celebrating Juneteenth and understanding that historically Black and Brown folks have been marginalized not just in mainstream, but within our communities. So really lifting up that talent and really lifting up our partnerships and what we plan to do beyond The Brunch and beyond the month of June.

AM: How far in advance do you begin planning for the next upcoming Pride event because it feels like you would be working on this one as well as the next one already.

SP: Absolutely! One of my big commitments is to get us to a place where we are planning this 2 and 3 years in advance! Because that’s the time that we would really need to be able to realize the vision, right? One of the things that we’ve done this year that’s different is that we have lightened our calendar and we decided that there are certain events that we do usually in June that were not getting the attention that they merited. So for example, our Human Rights Conference, it will move to Oct. We feel that it will be a really great time to go from the lighter aspects of Pride and really dive into the issues that are facing the community. Not just the issues, but the people leading us and offering new answers. So we’re very pleased that we’re going to move and lean into what we call Pride 365, which means that we will be present in terms of having productions year around. So we’re looking at having a fuller calendar Oct. – Dec. that will allow us to do our Human Rights Conference. We have moved our Family Movie Night and are looking at making it a monthly. It’s really about targeting families and children so that they can participate in a safe theater experience with other parents because I think that that is important to be able to build up that community. Parents who have children that are from that community are also important as well.

AM: It’s great that you looked at what you have done over past Pride months and were able to segment what made sense to stay in that period as well as looking at the longer view by seeing how you can create a fuller schedule that takes place throughout the year. It allows for those that are looking at what you do to understand that these are ongoing initiatives and are not designated for June only. Once again for those that are allies, that we shouldn’t be rallying around June but there are everyday efforts that can be done and are available.

SP: It is an everyday effort and we realize that we need to be banging that drum. We have a very unique space within the LGBTQ ecosystem, but organizations are year around. It doesn’t matter the size, we’re one of the largest Pride organizations, but I’m thinking of rural communities that are trying to put together their first Pride, most of these things come from people who want to create a safe space and our programming allows them to do that if they can leverage our work in service of their community, that really is the goal there. To teach that voice and to keep that platform open for the people that we serve.

AM: Are there organizations or charities that a portion of the proceeds of the sales of tickets/admission go to support?

SP: Actually, we’re very proud of our Pride Gives Back Program! It is a grant program wherein we award upwards of $100,000 a year to a variety of different groups that can apply to a grant program. This year, I think that we’re just sending out the award letters. There may be 15 groups in our cohort and they range from very very small organizations to large organizations who are looking for either support to stabilize. I think that what I love about the Pride Gives Back Program is that it really speaks to the organizations that are at the absolute grassroots. They’re not necessarily being funded yet and we get to find them, fund them, and incubate them. We have some of our grantees who use our space to carry out their events. We really do try to support their work with publicity as well as resources as well as staff time. We want them to succeed, we want them to feel that they are part of our organization.

We’re doing that and we’re also expanding our partnership that we have with Mastercard which will allow us to pilot a grant program for small businesses. We’ll be making announcements for that, later on this month.

AM: We were talking a bit about volunteers earlier, is there still an opportunity for people to be able to apply to be involved in this year’s events?

SP: Absolutely! We are always looking for volunteers. This is the time of year where we sign people up and we make it really easy. All they have to do is to visit our volunteer page and what we do there is provide information to come to meetings and our training. Our volunteers can be hybrid. You can be a day of volunteer and you’ll get some training. We have very experienced volunteer captains and there is always time to hop on board this train!

IG @nycpride

PHOTOS COURTESY | NYC Pride

Read the MAY ISSUE #89 of Athleisure Mag and see STRENGTH IN SOLIDARITY | NYC Pride in mag.

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