• FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect
Menu

Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • Athleisure TV
  • THIS ISSUE
  • The Latest
  • ARCHIVE
  • About
  • Press
  • Connect
2020-09-02 (1).png

ZEROING IN WITH DWYANE WADE

September 3, 2020

We're excited that we're in the midst of the playoffs for the NBA season, whether your team is playing or you're just happy to have basketball back on TV! Even though we're socially distancing, it's a way for us to feel like we're together. We caught up with Miami Heat, Chicago Bulls and Cleveland Cavaliers veteran, 3 X NBA Champion Dwyane Wade who is also commentating the games for TNT in 'Inside the NBA'. In addition to number of projects that he is working on, Dwyane is the Co-Founder of Budweiser Zero which is a non-alcohol alternative to enjoying a beer solo, with friends or after a great workout.

ATHLEISURE MAG: Prior to the launch of Budweiser Zero, tell us about your initial work with Budweiser and your synergy with the brand?

DWYANE WADE: I started working with Budweiser a little over a year ago when they did the “This Buds For 3” film for my retirement. Most recently, I was part of the Whassup reboot that came out a few months ago with DJ D-Nice, Chris Bosh, Candace Parker and my wife, Gabrielle Union, focusing on checking in on your friends when COVID first hit. I’ve always respected what Budweiser has built and their continued work with athletes. Entering the non-alcoholic market has always been of interest to me and this project seemed like a natural progression of my relationship with Budweiser.

AM: There has been a rise in the beverage industry for zero alcohol beers. Why is this important for those that are athletes or are focused on their fitness endeavors to have this as an option for their celebratory moments?

DW: The non-alcohol category of beer is rapidly growing and with Budweiser Zero, we are able to bring some familiarity into the category. Budweiser’s brewing heritage alone helps redefine pre-existing expectations and associations with non-alcoholic options.

Oftentimes, people feel like they are giving something up with a non-alcoholic option, but we are trying to change that perception and create more opportunities to celebrate life’s moments, both big and small. A focus for me when helping to develop the product was thinking about the athlete’s experiences during the season. Being in the game for so long, I can understand the need for a drink option that lets a player stay on their game but still enjoy social moments and celebrations.

AM: You are the Co-Founder of Budweiser Zero, what drew you to being involved in this and to take on such a role with the brand?

DW: It’s important for me to work with brands who have similar values and priorities that I want to accomplish. When I sat down with Budweiser to start talking about what Budweiser Zero would become, the synergy was there and felt like a great use for my platform, post-basketball.

AM: What can we expect to see for roll out of this launch and how will you be involved?

DW: Budweiser Zero started rolling out in the US in March, but officially launched at the end of July, and will soon be available in Canada and the UK. Budweiser Zero will play a huge role in the sports world, for both athletes and fans. Athletes who are in training or in season, but still want that classic, refreshing beer flavor without compromising their game now have that option. Once fans are able to return to stadiums, Budweiser Zero will become the beer of the ninth inning and fourth quarter. While alcoholic beverages can’t be served at this time, fans can continue to enjoy Budweiser Zero till the last moment of the game. Beyond athletes, I think this product will resonate with consumers looking to cut back on sugar or alcohol and those looking to participate in social occasions without feeling the effects the next morning.

Budweiser and I worked together on this from the start to bring Budweiser Zero to life and I’ll also be sharing the beverage with my friends currently playing in The Bubble.

AM: Tell us about Budweiser Zero as well as elements that you had a direct impact on in terms of bringing the product to market.

DW: Budweiser Zero is Budweiser’s first zero-alcohol product with zero-sugar and only 50 calories. Budweiser Zero is light and crisp and has the same refreshing full-flavored taste people know from Budweiser. I worked with Budweiser from the inception of the idea and helped design the attributes and packaging of the product.

IG @DwyaneWade

PHOTO COURTESY | Budweiser Zero

Read the Aug Issue of Athleisure Mag #56 and read Zeroing in with Dwyane Wade in mag.

Featured Sports
OS DILLON GABRIEL (1).png
May 26, 2025
IT'S ABOUT THE GAME | DILLON GABRIEL
May 26, 2025
May 26, 2025
OS TAYLOR TOWNSEND (1).png
May 25, 2025
RUN THE COURT | TAYLOR TOWNSEND
May 25, 2025
May 25, 2025
9L TT APR25  X.png
May 15, 2025
9LIST STORI3S | TAYLOR TOWNSEND
May 15, 2025
May 15, 2025
63MR KC APR25 X.png
May 13, 2025
63MIX ROUTIN3S | KELLY CHENG
May 13, 2025
May 13, 2025
63MR DG APR25 ZZ.png
May 12, 2025
63MIX ROUTIN3S | DILLON GABRIEL
May 12, 2025
May 12, 2025
9PLM BC - APR 25 ZGD YZZ.png
May 11, 2025
9PLAYLIST MULTI | BRIANNA COPE
May 11, 2025
May 11, 2025
MMO-2024-26-3.jpg
Apr 30, 2025
MUTUA MADRID OPEN 2025
Apr 30, 2025
Apr 30, 2025
489607626_1075068474656405_8114988708482932024_n.jpg
Apr 29, 2025
EXCITED FOR DERBY WEEK
Apr 29, 2025
Apr 29, 2025
AM MAR ISSUE #111 aRgH 1.png
Apr 26, 2025
UNSTOPPABLE | RASHEE RICE
Apr 26, 2025
Apr 26, 2025
63MR BC MAR 25 X.png
Apr 16, 2025
63MIX ROUTIN3S | BRIANNA COPE
Apr 16, 2025
Apr 16, 2025
In Editor Picks, Aug 2020, Athletes, Food, Sports, TV Show Tags Dwyane Wade, Sports, Athlete, Budweiser, Budweiser Zero, NBA, Miami Heat, Cleveland Cavaliers, 3 X NBA Champion, Whassup, TNT, Inside the NBA, Chicago Bulls, DJ D-Nice, Chris Bosh, Candace Parker, Gabrielle Union, This Buds for 3, Beverage Industry
9 Comments
AM MAR 9PLAYLIST DJ D-Nice.jpg

9PLAYLIST | #CLUBQUARANTINE ON INSTAGRAM LIVE DJ D-NICE

April 7, 2020

Read the Mar Issue of Athleisure Mag and see 9PLAYLIST | DJ D-Nice of #ClubQuarantine on Instagram Live in mag.

Featured 9PLAYLIST
9PL K - MAR 25 Z.png
Apr 11, 2025
9PLAYLIST | KAAZE
Apr 11, 2025
Apr 11, 2025
9PL RR - MAR 25 ZGD XZ.png
Apr 10, 2025
9PLAYLIST | RASHEE RICE
Apr 10, 2025
Apr 10, 2025
9PL JH - FEB 25 Z.png
Mar 11, 2025
9PLAYLIST | JALEN HURTS
Mar 11, 2025
Mar 11, 2025
9PL CM - JAN 25 .png
Feb 11, 2025
9PLAYLIST MULTI | CARISSA MOORE
Feb 11, 2025
Feb 11, 2025
9PL KLSZA - JAN 25.png
Feb 10, 2025
9PLAYLIST | KENDRICK LAMAR + SZA
Feb 10, 2025
Feb 10, 2025
9PL PVF AM DEC 24.png
Jan 9, 2025
9PLAYLIST | PAUL VAN DYK
Jan 9, 2025
Jan 9, 2025
9PLM S AM NOV 24.png
Dec 9, 2024
9PLAYLIST | SARAYA
Dec 9, 2024
Dec 9, 2024
9PLAYLIST CHEF MV AM NOV 24.png
Dec 8, 2024
9PLAYLIST | CHEF MICHAEL VOLTAGGIO
Dec 8, 2024
Dec 8, 2024
9PL CH SEP24 .png
Oct 19, 2024
9PLAYLIST | CALVIN HARRIS
Oct 19, 2024
Oct 19, 2024
9PL CI SEP24 X.png
Oct 18, 2024
9PLAYLIST | CHANEL IMAN
Oct 18, 2024
Oct 18, 2024
In 9PLAYLIST, Mar 2020, Music Tags Music, 9PLAYLIST, #ClubQuarantine, DJ D-Nice
Comment
AM MAR FC.jpg

ATHLEISURE MAG | #51 MAR 2020

March 27, 2020

This month’s cover and back cover is ESPN’s Host of The Jump, Rachel Nichols. Our cover shoot editorial – Bank Shot with Rachel Nichols took place at Moxy Time Square in Tao Group Hospitality’s Magic Hour. We talked with Rachel about her career, being at ESPN, the NBA and a number of the stories that she has covered while at the network. In our feature, Something You Should Know, we chat with Roxanne Dennant of Fruit Slabs who talks about the cannabis industry, starting her company and what they are working on. This month, we chatted with the founder of Careers Through Culinary Arts Programs founder, Richard Grausman, who shares more information on C-CAP, who it serves and his partnerships with chefs. In this month’s The Art of the Snack, we head to Astoria, Queens to VIA VAI. We talk with Ladder, a premium supplement brand to find out more from their scientist about the formulation of this nutritious drink. We talk fragrances with the founder of Hope Fragrances, Audrey Gruss to find out more about her perfumes, availability in Bergdorf Goodman and how she provides funds for the awareness and research for depression.

As usual, we have our monthly roundups including our 9LIST (Athleisure Mag’s picks that we’re loving this month in style, beauty and fitness) featured roundups. This month’s 9LIST STORI3S (picks supplied by celebrities) gives us insight into American Idol Judge and Pop Icon, Katy Perry. This month’s 9PLAYLIST includes Instagram Club Quarantine DJ D-Nice who shares his favorite songs with us that you have also enjoyed in his sets that we have been jamming (along with 100K+ people when he spins via Instagram).  As always, you can enjoy Athleisure List (Alo Moves and Technogym), The Pick Me Up, Bingely Books, Bingely Streaming, Style Files, Rock This Look When You Need to Stay Comfortable, Athleisure Beauty, How to Dress, In Our Bag, #TRIBEGOALS and Aloe Beauty. 

Read the latest issue of Athleisure Mag.

Featured Athleisure Mag
AM MAY COVER CHEF EC I a.png
May 30, 2025
ATHLEISURE MAG #113 | CHEF ESTHER CHOI
May 30, 2025
May 30, 2025
ATHLEISURE MAG #112 | CHEF MASAHARU MORIMOTO
Apr 30, 2025
ATHLEISURE MAG #112 | CHEF MASAHARU MORIMOTO
Apr 30, 2025
Apr 30, 2025
AM MAR COVER I p.png
Mar 31, 2025
ATHLEISURE MAG #111 | RASHEE RICE
Mar 31, 2025
Mar 31, 2025
ATHLEISURE MAG #110 | FLOYD MAYWEATHER JR.
Feb 28, 2025
ATHLEISURE MAG #110 | FLOYD MAYWEATHER JR.
Feb 28, 2025
Feb 28, 2025
ATHLEISURE MAG #109 | CARISSA MOORE
Jan 31, 2025
ATHLEISURE MAG #109 | CARISSA MOORE
Jan 31, 2025
Jan 31, 2025
ATHLEISURE MAG #108 | JACK HUSTON + MICHAEL C. PITT
Dec 31, 2024
ATHLEISURE MAG #108 | JACK HUSTON + MICHAEL C. PITT
Dec 31, 2024
Dec 31, 2024
ATHLEISURE MAG ISSUE #107 | BOZOMA SAINT JOHN
Nov 29, 2024
ATHLEISURE MAG ISSUE #107 | BOZOMA SAINT JOHN
Nov 29, 2024
Nov 29, 2024
AM OCT ISSUE #106 FC.png
Oct 31, 2024
ATHLEISURE MAG ISSUE #106 | TAI WOFFINDEN
Oct 31, 2024
Oct 31, 2024
ATHLEISURE MAG ISSUE #105 | CHEF AARTI SEQUEIRA
Sep 30, 2024
ATHLEISURE MAG ISSUE #105 | CHEF AARTI SEQUEIRA
Sep 30, 2024
Sep 30, 2024
ATHLEISURE MAG ISSUE #104 | EXECUTIVE CHEF FARIYAL ABDULLAHI
Aug 30, 2024
ATHLEISURE MAG ISSUE #104 | EXECUTIVE CHEF FARIYAL ABDULLAHI
Aug 30, 2024
Aug 30, 2024
In Mar 2020, Editor Picks, Ath Mag Issues Tags ESPN, Rachel Nichols, Katy Perry, DJ D-Nice
Comment

GET ATH MAG

Read the MAY ISSUE #113.

GET YOUR COPY OF MAY ISSUE #113

Personal trainers
Personal Trainer Jobs

Sign up for our newsletter!

Sign up for our newsletter!


PODCAST NETWORK

ATHLEISURE STUDIO SLATE.jpg
LISTEN TO ALL OF #TRIBEGOALS’ EPISODES ON SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF #TRIBEGOALS’ EPISODES ON SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF ATHLEISURE KITCHEN’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF ATHLEISURE KITCHEN’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF BUNGALOW SK’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF BUNGALOW SK’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF THE 9LIST’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE

LISTEN TO ALL OF THE VOT3D IO’S EPISODES ON iHEARTRADIO, SPOTIFY, APPLE PODCAST, GOOGLE PODCAST AND MORE


TRENDING

Featured
AM MAY COVER CHEF EC I a.png
AM, May 2025, Ath Mag Issues, Editor Picks
ATHLEISURE MAG #113 | CHEF ESTHER CHOI
AM, May 2025, Ath Mag Issues, Editor Picks
AM, May 2025, Ath Mag Issues, Editor Picks
OS DILLON GABRIEL (1).png
AM, Apr 2025, Athletes, Editor Picks, Sports
IT'S ABOUT THE GAME | DILLON GABRIEL
AM, Apr 2025, Athletes, Editor Picks, Sports
AM, Apr 2025, Athletes, Editor Picks, Sports
OS GODFATHER OF HARLEM Elvis Nolasco_Erik LaRay Harvey (1).png
AM, Apr 2025, Editor Picks, TV Show
MGM+ GODFATHER OF HARLEM | RETURN TO HARLEM
AM, Apr 2025, Editor Picks, TV Show
AM, Apr 2025, Editor Picks, TV Show
ATHLEISURE MAG #112 | CHEF MASAHARU MORIMOTO
AM, Apr 2025, Ath Mag Issues, Editor Picks
ATHLEISURE MAG #112 | CHEF MASAHARU MORIMOTO
AM, Apr 2025, Ath Mag Issues, Editor Picks
AM, Apr 2025, Ath Mag Issues, Editor Picks
SPRINGING AHEAD | KELLY OLMSTEAD CMO ALLBIRDS
AM, Fashion, Lifestyle, Mar 2025, Editor Picks
SPRINGING AHEAD | KELLY OLMSTEAD CMO ALLBIRDS
AM, Fashion, Lifestyle, Mar 2025, Editor Picks
AM, Fashion, Lifestyle, Mar 2025, Editor Picks
THE SPICE OF LIFE | CHEF MANEET CHAUHAN
AM, Food, Mar 2025, TV Show, Editor Picks
THE SPICE OF LIFE | CHEF MANEET CHAUHAN
AM, Food, Mar 2025, TV Show, Editor Picks
AM, Food, Mar 2025, TV Show, Editor Picks
AM MAR COVER I p.png
AM, Ath Mag Issues, Editor Picks, Mar 2025
ATHLEISURE MAG #111 | RASHEE RICE
AM, Ath Mag Issues, Editor Picks, Mar 2025
AM, Ath Mag Issues, Editor Picks, Mar 2025
DIGGING INTO THE DYNASTY | HBO'S CELTICS CITY DIRECTOR LAUREN STOWELL + PRODUCER GABE HONIG
AM, Athletes, Feb 2025, Sports, Streaming, HBO, HBO Max, Max Original, Bingely Streaming, Bingely TV/Streaming, Editor Picks
DIGGING INTO THE DYNASTY | HBO'S CELTICS CITY DIRECTOR LAUREN STOWELL + PRODUCER GABE HONIG
AM, Athletes, Feb 2025, Sports, Streaming, HBO, HBO Max, Max Original, Bingely Streaming, Bingely TV/Streaming, Editor Picks
AM, Athletes, Feb 2025, Sports, Streaming, HBO, HBO Max, Max Original, Bingely Streaming, Bingely TV/Streaming, Editor Picks
ON THE COUNTRYSIDE | CHEF VINCENT CREPEL
AM, Feb 2025, Food, Editor Picks
ON THE COUNTRYSIDE | CHEF VINCENT CREPEL
AM, Feb 2025, Food, Editor Picks
AM, Feb 2025, Food, Editor Picks
ATHLEISURE MAG #110 | FLOYD MAYWEATHER JR.
AM, Athletes, Sports, Olympics, Olympian, Celebrity, Fitness, Ath Mag Issues, Editor Picks, Feb 2025, Martial Arts, Boxing
ATHLEISURE MAG #110 | FLOYD MAYWEATHER JR.
AM, Athletes, Sports, Olympics, Olympian, Celebrity, Fitness, Ath Mag Issues, Editor Picks, Feb 2025, Martial Arts, Boxing
AM, Athletes, Sports, Olympics, Olympian, Celebrity, Fitness, Ath Mag Issues, Editor Picks, Feb 2025, Martial Arts, Boxing