STAYING CONNECTED WITH TYLER RICH

For many of us, this summer has been one that we have enjoyed adding events to our schedule, being out and about with friends and family! We caught up with country music's singer/songwriter Tyler Rich who stayed connected with his fans during quarantine with his virtual shows and who is in prep to hit the road with his Two Thousand Miles headline tour as well as touring with Chris Lane's Fill Them Boots Tour this fall!

We talk about how he got into the industry, how he navigated quarantine as an artist, we chat about songs that he created we're fans of, being a sports fan, how he stays fit and other projects that he is working on.

ATHLEISURE MAG: What was the moment that you fell in love with music?

TYLER RICH: When I was 8 years old, my cousin took me to see George Strait in concert in Sacramento. I always loved music as a kid, but it was seeing it performed live, that sparked the fire that it was what I needed to do with my life! Also, it doesn’t hurt when your first concert was the King of Country Music himself.

AM: Where do you get inspiration as a songwriter for your songs and what’s your process like?

TR: It comes from all around me really. My wife is my forever muse, and she makes it easy for me. But, a lot of the time I pick up ideas from conversations my friend’s and I are having, digging into their lives for some content. I joke with my wife that I wish we fought more -- strictly for the writing content that would come out of it. I can only write so many happy love songs about her ha ha!

AM: How do you define your sound?

TR: My music is energetic, fun, upbeat, and hopefully uplifting for those that listen. My version of country embodies the sounds of California and Tennessee, all at the same time.

AM: We have talked with a number of artists who prior to COVID-19 were focused on making music and juggling their touring schedules to adjusting to what we all experienced in 2020. How was the last year for you and how did you approach your music?

TR: I spent the year really diving in on what I wanted the next chapter of my music to sound like, how to do some recording from home and figuring out ways to connect with my fans on a deeper level. We had all the down time in the world to spend nights on IG live chatting with fans and creating lasting relationships. It was really amazing to have so much more time than a quick handshake at a meet and greet.

AM: Many artists and creatives found that during 2020, they wanted to maintain their connection with fans virtually. What did you do during that time?

TR: I created a virtual tour called “The Distance,” a play on lyrics in my song “The Difference.” This consisted of Tuesday nights “Tyler & Friends Sing Behind the Scene,” where I invited songwriter friends of mine to come on and tell the stories behind hits they wrote for other artists and then perform them online. I would also cover one of their hits, and play a song the two of us had written together. Friday nights were “Feels Like Home” where I just hung out for an hour playing new songs I’d written that week and getting fan feedback, since we didn’t have a stage to do that like usual. We wrapped up with my wife Sabina and I hosting “Leave Her Wild Sunday Brunch.” Since we couldn’t be drinking mimosas on rooftops, I had to do something to make her happy ha ha. We treated this like a variety show, opening with good news in the world, playing drinking trivia with surprise celebrity guests, and closing each show with an artist performing their current single. It was so much fun! And, as I think about all these now, I'm realizing how much I miss it all.

AM: In terms of how you connected with your fans over the past few months, with all of us re-entering the world again, how important is it to you to still embrace levels of the connections that you were able to have with your fans virtually while going back to in-person interactions?

TR: I would say my inbox for direct messages was at an all-time high during quarantine, and I did my best to respond to all of them. I still try to be as reachable as possible for fans that want to chat, whether it’s about music or just life in general. I have no career without these amazing people, so building relationships with them is special for me as well.

AM: On Two Thousand Miles, we really enjoyed 11:11 what is the inspiration behind this song?

TR: Thank you! “11:11” is one of the few songs on the album I didn’t write, but it’s from some of my favorite writers in Nashville, including the late Andrew Dorff. The first time I heard it when it was pitched to me, I was floored. The emotion behind it, the desperation and heartbreak in the lyric, and melody all drew me in. I knew I needed to cut it right away.

AM: Also on that album is Billie Jean, for the longest time my favorite cover version has been Chris Cornell’s but I truly enjoyed your take on the song. With it being such an iconic song, how do you approach making it your own while still paying homage to Michael Jackson's original?

TR: That’s a massive compliment thank you! His version is incredible. It’s terrifying to do a cover of the “King” of pop, when the brutal Wild West of the internet is ready to rip you apart, but I tried my hardest to make it “me,” yet true to the song as much as possible. I think the most important part of covering something and making it your own, is keeping the vocal melody the same. The music and production can change, but if the melody and lyric change, then you're altering the recognizable part of othe song to fans. I always felt it was such a dark, dirty, blues bar kind of story, that was in a pop song’s body, so I brought a little grit to it.

AM: "Better Than You’re Used To" is such a beautiful song and really makes me think of past relationships as well as my current one. What is the inspiration behind it?

TR: I love that it connects with you that way! My little sister was going through the heartbreak of the century. In a conversation we were having she said “I feel like I’m putting so much in, and getting nothing back.” I told her she needed someone to love her better than she was used to, it rang right when I said it. So, I wrote it down to revisit in the studio one day. The day we wrote the song, I took the inspiration from that, and mixed it with the state I met my wife in. She was sad, feeling defeated, and had given up on love. She just needed someone to love her the way she needed. The song really came out pretty quick, the most honest ones do!

AM: With the vaccines and things opening up again, I see that you have quite the schedule coming up. You’re headlining a tour with Shy Carter and you will also be on Chris Lane’s tour this fall, what are you looking forward to as you get back on the road?

TR: I’m really looking forward to seeing all the fans that we’ve only virtually been able to connect with, but in person! Meet and greets will be so much sweeter, and it’s gonna feel like seeing old friends I bet. I’ve released a lot of new music since the pandemic, and seeing everyone singing new songs, is always the best.

AM: When it comes to performing, do you have pre and post rituals/routines that you do to prepare pre-show or to come down from the energy post-show?

TR: Pre-show is all about connecting with my band. Spending time together, some shots, and building that bond we have all the way up until we are on stage. We always play the best shows when we are having a great time right before running up there to start. After show is all about solo time. Spending 5-10 minutes alone. Cooling down my voice, and taking some mental health time to appreciate what I just got to do, make some notes of what to work on, and then disconnect myself from that so I don’t think about it for the rest of the night.

AM: Looking at your IG, we love seeing you and your wife Sabina. How did you guys meet?

TR: We met at Stagecoach Music Festival in Indio, CA in 2016. Just a traditional “hey what’s your name” meeting, nothing involving any dating apps or social media ha. We were all in from that first hello pretty quickly.

AM: My boyfriend and I have been dating for 11 years and we are also co-founders of Athleisure Media as well as other ventures. What is your advice to power house couples in terms of supporting one another in their separate and/or join endeavors and balancing the hectic schedules that exist?

TR: That’s amazing! Congrats, I love that. I can just say from personal experience, the more you try and compete with someone’s passion, or life outside of you, the more people pull away from each other. Lift your partner up, celebrate their wins, push them hard toward their goals, and be their rock. You have to love all of the person you are with, not just part of them, and their careers and passions make up most of who they are, so love that side of them, and I promise your relationship will be so healthy!

AM: What are you working on currently and will you be collaborating with anyone that you’re able to share?

TR: I’m working on what will be following up "Better Than You’re Used To” so heading into the studio to cut a couple new songs this month and have a couple collaboration ideas coming up that I’m hoping come to fruition this fall!

AM: With a full summer ahead are there any projects whether musically or outside of it that you can talk about?

TR: I’m taking a trip to Sweden in mid-September for a media tour and possibly some shows. I’m ecstatic for this trip, and hoping Covid doesn’t halt the plans! Other exciting stuff in the works that involves TV, but I can’t quite talk about it yet, soon though!

AM: When you’re not performing on stage, how do you take time for yourself?

TR: I’m such an introvert when I’m at home. I’m the definition of an extrovert as soon as we are traveling, but other than that, I’m quiet, at home, doing anything but music. I love going to movies, the zoo or a museum alone to walk around and take everything in at my own pace, just disconnect for a couple hours. Alone time is so important, and really sets me up to not be so anxious when surround by so many people every weekend on the road.

AM: What are your go-to workouts to stay fit?

TR: I love my Peloton at home. It’s become part of my weekly routine for sure. Sometimes getting workouts in, can be not as frequent as we’d like on the road so I try to be as active as possible when there is time -- using my jump rope between reps to keep my heart rate up and making each workout count a little more. I also enjoy going for a few-mile run in the cities we are playing through the downtown, a city park or wherever I can.

AM: We know you’re a sports fan from your love with the 49ers and the Warriors - what are you looking forward to next season now that we can resume going to games?

TR: I’m literally counting down the minutes to go to a 49ers game! Being in the stadium is one of my happiest places in the world, surrounded by all the fans, my friends from back home, and watching the guys play. It’s just right around the corner!

AM: Tell me about Rich Rescues and why this is so important to you.

TR: My biggest passion outside of music is for animals. My rescue pup, Abby, has been with me for almost 16 years, and I wish I could rescue all the dogs and cats in the world, though my schedule just doesn’t allow it. So, on the road I visit a couple rescues a week in the cities we are in and promote the animals needing home to my fan’s in that town. Our success rate is almost 100% of finding homes for the animals we have promoted online through Rich Rescues on Instagram and the in-person visits. I wish I could do even more, but know we’re still just getting started.

IG @TylerRich

PHOTOGRAPHY COURTESY | Tyler Rich

Read the AUG ISSUE #68 of Athleisure Mag and see Staying Connected with Tyler Rich in mag.

WE'RE @ THE SPA WITH ICONA POP + SOFI TUKKER

Over the past few months, we have navigated a number of life changes that have given new meaning to the term and ever evolving, "new normal." In the midst of these crazy times, we have also embraced things that we have always enjoyed - even if it is in a new way! Once again, music comes to the rescue as it makes our activities enhanced on all levels. When we first heard of Icona Pop and SOFI TUKKER's song Spa, we loved the fact that it had fun lyrics, a catchy tune and embraces something that we have been enjoying from home.

We had to catch up with both groups to find out how this song came together, how they have been working in these times and what they have coming up!

ATHLEISURE MAG: We have been fans of Icona Pop and SOFI TUKKER for a number of years – from pre partying, at the club, fun dinners, at PROPEL CO:LABS Fitness Festival in NY, Ultra Music’s Party here in NY during NYFW and when we’re cycling in studio. We also love hearing your music in commercials, shows etc. So it’s no surprise that when your team sent us the link to Spa, we’ve been jamming to it for the past few days and feel that it definitely needs to be in the mix of Athleisure songs for sure. Before we get into the song, how have you been spending these past crazy months?

ICONA POP: Wow thank you for all the love and support, that means a lot!

In the beginning, we felt very lost. Everything got canceled and life was just weird.

We decided first to take the time to reflect and breathe for a second. But after that we got so inspired so we locked ourselves in the studio and been super creative from there.

It started with us djing online and then we started our ”rave spa”. We´ve been connecting with all our fans around the world. And the best part is that we’ve had the time to sit down and write a lot of new music.

We’ve come to really appreciate the things you can do from your studio and laptop.

SOFI TUKKER: We started livestreaming on basically the first day of lockdown. At first, it was really random. Soph was working out and Tuck was Djing and our photographer started livestreaming the whole thing. We did it again the next day with Soph also DJing and it was so fun to connect with people so we committed to doing it every single day. We have been doing daily live dj sets every day now for 122 days. It's turned out to be such a meaningful time, being able to connect with people daily and find joy and positivity, even in pretty dire times. The community that's built around the sets calls themselves the Freak Fam and it keeps growing!

AM: In terms of staying fit, what are your workouts like and have you embraced new modalities especially during these crazy times?

IP: Its been very cool to join live stream work outs and also a lot of Swedish gyms have been having outdoor activities.

We try to move everyday before going to the studio. Doesn’t matter if its gym, walking running or whatever. But that really gives you endorphins and makes you stay focused the rest of the day.

It’s also different depending on how stressful it is, how much time and also how you´re feeling in your body that day.

Usually when its stressful or you have a lot in your head and you still need to release some steam, its amazing to lift weights, but also to do things that make you calm down like yoga or pilates.

ST: I've found working out to help so much during these times. I don't feel as stir crazy cuz I really am using all my energy in a day! I go on really long bike rides, I do HIIT training in the backyard, I practice yoga, I use the Peloton, I go rollerblading, I go on runs, I workout on the beach... pretty much anything, I try to switch it up all the time and keep my body guessing!

AM: How has creating music been for you during this time?

IP: It's been both good and bad.

We get a lot of our inspiration from traveling and now we’ve been in the same place for months. But somehow it's like life catches up with you and you can tap in to emotions that you haven't had the time to explore before.

Also the pressure to release music has been very low. But somehow we’ve released more music then in years this year. Feels like people really need it right now.

ST: We've been able to get so much done, since we aren't traveling!! We've created a ton of new music, and we usually test it out during the livestream and then workshop it and bring it back into the studio to tweak. It's a really fun way to make music and really cool to involve everybody throughout the whole process more than ever.

AM: How do you stay inspired as there is more time being at home versus traveling and having in person events?

IP: We absolutely love hugging and kissing our fans, so we really miss that. Even though we love seeing the world, the traveling part can put a lot of pressure on your body. So we guess its been good to stay at one place and slow down for a minute. And also, it's been very interesting for us with all the new ”normal” routines.

ST: The daily DJ sets really inspire us. We are constantly listening to music and testing it out and seeing how people react. And we've started doing a couple days a week of guest dj sets, so we are really active in the livestreaming world and constantly feeling inspired by not just the music we're playing but also the music other people are playing in their sets.

AM: Both of you have found great ways to stay connected with your fans, do you have any virtual events that we should know about and have you started working on IRL events?

IP: We live for our "Rave spa” that we have on our instagram live.

We try to do it once a week and then people can ask us whatever they want while we dj and are having a spa. We also do QandAs with our fans and try to involve them a lot in our everyday life. We also been playing live at empty clubs or arenas and streaming it to different places. We have an amazing live show prepared so as soon as the world opens up for touring, we will be there. We can’t wait!

ST: Yessss! Aside from our daily dj sets which you can find @sofitukkeroffical on twitch and @sofitukker on facebook and IG live, we are doing our first ever eConcert!!!! It's on December 4th and it's really excited because with this technology, the community will actually be present with us during the live show. We will be able to really see and hear everybody who is with us, with big screens in front of us while we are performing live. We can't wait. We haven't done our live show since the pandemic started and this will be truly next level technology we can't wait to all be together! You can find tickets on our website sofitukker.com.

AM: How do you define the Icona Pop sound?

IP: Electronic pop, driving drums, chanting choirs and a punk attitude.

AM: How do you define the SOFI TUKKER sound?

ST: We try not to define it so that we can always stay open to whatever inspires us in the studio. But it's always made to dance to, and we try to keep things joyful. Even in more emotional lyrics, we are a big fan of the cry-dance track.

AM: How did Spa come about and what was the intent behind creating it?

IP: We´ve been big Sofi Tukker fans for years. We bumped into each other in a elevator in New York and fell in love with them and decided to write together. A couple of weeks later we sat in the studio together and we started to talk about how much we love going to the spa. And realized That, that is the best way of ending every evening. After a show, a stressful day, if your being at a club, imagine to end that party night in a spa :) What a dream!

ST: We had wanted to get into the studio together for a while so we were soooo giddy when we finally were in there together. We vibed so well together and had big friend crushes!! So we were just goofing off and having fun and I think spa just came up in conversation and naturally made its way into a song. we were both vibing on acid house and techno and at first thought it didn't even need lyrics, but then we had so much fun with them.

AM: What was the thought behind both groups coming together?

IP: It felt so right from the instant second we met. Its all about the energy, and we really felt how we were vibing the second we met. Like we’ve known them for years.

ST: We have been Icona Pop fans for a while and then we randomly met each other in an elevator in New York and became instant friends. We knew we had to get into the studio together cuz we had such a good vibe among us.

AM: What are you doing in terms of promoting this song?

IP: We've done a lot of online interviews, zoom chats with our fans, playing the song in our dj sets and the response have been great so far. We love our fans, they are so creative. We get so happy when they put up videos of themselves in robes, cucumbers on their eyes, having a sparty in their living room.

ST: Rebranding cucumbers as "cukes" from now on.

AM: Will you guys collab again on another song together?

IP: Absolutely, we've already talked to Sophie and Tucker that we have to write more music asap and go on spa tour together.

ST: We'd love to!

AM: When you’re spa’ing from home, what are 3 things that you have to have to get into that mood?

IP: A robe

A good facial (Zo skin care - sulfur mask) And to lite some candles (its all about the mood).

And some great music off course. Our absolute favourite thing is the sauna. Its the best way to relax :).

ST: A candle

A robe

A bathtub

IG @ICONAPOP

@SOFITUKKER

PHOTO CREDITS | PG 44 Icona Pop's Yoye Lapogian | PG 47 + 48 SOFI TUKKER Squid | PG 42 + 43 Composite Pictures Yoye Lapogian/Squid |

Read the Oct Issue #58 of Athleisure Mag and see We’re @ The Spa with Icona Pop + SOFI TUKKER in mag.