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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
  • Food
  • Beauty
  • Sports
  • Travel
  • Athleisure Studio
  • Athleisure List
  • THIS ISSUE
  • Athleisure TV
  • The Latest
  • ARCHIVE
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AM SEP MELT INTO FALL.jpg

MELT INTO FALL

October 4, 2017

The weather continues to feel like a summer day begging for a bit of frolicking at your nearest festival; however, summer is coming to an end and fall will be here soon. Here are some of our transitions into the next season.

| FLEUR'T INTIMATES West Coast Vibes Racerback Tanktop + Jogger Pant | ISOLA Balanced Soy Candle | NUGG Face Mask Exfoliating | CONTIGO Tranquil Water Bottle | LOVEKNITZ Reversible Cashmere Hat | ROMA Rainboots | OLITALIA Drink Vinegar Cherry |

Read more of the Sept Issue and see Melt Into Fall in mag.

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In Beauty, Fashion, Lifestyle, Magazine, Womens, Style, Sep 2017 Tags Fleur't Intimates, NUGG, Roma, Olitalia, Contigo, LoveKnitz, Isola, beauty, fashion, style, fall, fall style
Comment
AM SEP ATHLEISURE BEAUTY ROSE GOLD.jpg

ATHLEISURE BEAUTY | ROSE GOLD

October 3, 2017

Rose Gold is having a major moment from accessories, office supplies and event accenting your bathroom. Why stop there? We have a few beauty products that are within this theme that are a must for your vanity.

| TWEEZERMAN Sparkle and Shine Gift Set | TOM FORD Orchid Soleil | HELLO Sensitivity Relief Fluoride Toothpaste in Soothing Mint with Coconut Oil | NUME Stealth Hair Dryer |

Read more from the Sep Issue and see Athleisure Beauty | Rose Gold in mag.

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In Athleisure Beauty, Beauty, Lifestyle, Magazine, Sep 2017, Style, Wellness Tags Tweezerman, Tom Ford, fragrance, Beauty, Hello, Nume, hair dryer, toothpaste, Athleisure Beauty, skincare, perfume
Comment
AM SEP SOMETHING YOU SHOULD KNOW HOW'S YOUR MOOD-1.jpg

SOMETHING YOU SHOULD KNOW | HOW'S YOUR MOOD

September 30, 2017

For those in NYC and in Miami, you may have noticed a number of Dr Smood's popping up. More then just an organic boutique cafe, it is a culinary destination that brings nutrient-rich super foods and beverages to a health conscious clientele. Whether you eat inside or enjoy a selection of grab-and-go sweet and savory treats, supplements or select from their coffee and juice bar in their Smood Market.

Unlike most other food conscious eateries, Dr Smood spent three years of development of their nutrient-rich foods which enhance the performance of the body, mind and soul by a team of scientists, nutritionists and doctors.

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All products offered are color coded and are placed in one of 6 categories including: Immunity, Energy, Health, Beauty, Detox and Power. They are all USDA-certified organic, kosher and made without GMOs, preservatives, dairy, chemicals, HPP, pesticides or refined sugar.

"We're interested in the science behind food what's going on at a molecular level that will give our bodies what they need to feel, look and perform at their absolute best! We truly believe
that food is the best medicine and we’re willing to go the extra mile to make sure that our food is the greatest in the world,” explained founder and Danish business developer René Sindlev, who is also known as the Co-Founder of Pandora Jewelry.

DrS_JPG_MarieLouiseMunkegaard_70 copy.jpg

If you have questions about offerings, there are nutritionists and Smood Operators on-site to help customers select products that are tailored to their needs and interests to boost their
health.

Meals include the highest nutrients such as sandwiches made from Performance Bread (which helps to stabilize blood sugar) and salads that are filled with bio-available protein and organic
superfoods.

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An in-house alchemist ensures that products are crafted to not only taste good but to, "amplify nutrient absorption in the body by compounding elements to maximize nutritional value," says Dr Etti Ben-Zion, Partner in Dr Smood. "We pride ourselves on being a truly science-baced health food company."

Dr Smood locations are meant to dine in as well as to work from the cafés. The eateries are uniquely designed by Quincoces-Dragò, that are inspired by old English Apothercaries.

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If you can't make your way there you can purchase online via their website as well as local delivery services such as Grubhub, Seamless, UberEats and Amazon Fresh.

Read more from the Sep Issue and see Something You Should Know | How's Your Mood. 

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In #TribeGoals, Beauty, Brunch, Fitness, Food, Lifestyle, Magazine, Mindfulness, Pressed Juices, Sep 2017, Something You Should Know, Style, Wellness, Wellness Editor Picks Tags Dr Smood, Food, Clean Eating, food, food conscious, health conscious, super foods, juice bar, Smood Market, health, coffee, supplements, NYC, Miami, Pandora Jewelry, Immunity, ENergy, Beauty, Detox, Power, GMO, USDA, Rene Sindlev, molecular level
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AM SEP FRONT COVER.jpg

ATHLEISURE MAG | SEP ISSUE

September 29, 2017

September's Issue begins our transition into fall with our cover from Athleisure Mag's NYFW SS18 event known as Athleisure House which debuted the launch of UG|RO Ugly Romper (a romper focused lifestyle line that is Co-Founded by our founders Kimmie Smith and Paul Farkas), we also have an interview with Michael Costello about his NYFW SS18 presentation to talk about how he got into being a designer and the importance of diversity along with a conversation with his makeup lead, Michaela Polanco. With the US Open taking place in NYC in August and September, we caught up with tennis player, Agnieszka Radwanska about her upcoming match as well as her partnership with Inglot Cosmetics. The month continues to be busy with the kickoff of Oktoberfest - and this month's The Art of the Snack shares some highlights for you to consider. 

From a wellness perspective, we found out more about Dr Smood which has been popping up throughout NYC and Miami. We also share information on Wanderlust, a festival minded series of events that combine fitness, music and of course finding your ultimate tribe. As always, we have our monthly features keeping you in the loop on what you should be looking forward to in the weeks to come.

 Read more from the Sept Issue here.

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In #TribeGoals, Beauty, Celebrity, Editor Picks, Fashion, Fashion Week, Festival, Fitness, Food, Lifestyle, Magazine, Mindfulness, NYFW, SS18, Style, Wellness, Womens, Sep 2017 Tags NYFW, Agnieszka Radwanska
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775043784KF00028_Sephora_Ho.JPG

Rihanna

Fenty Beauty by Rihanna Sephora Paris Launch

FENTY BEAUTY BY RIHANNA SEPHORA PARIS LAUNCH

September 21, 2017

Fenty Beauty by Rihanna has had rolling launches that began in NYC during NYFW and continued with its launch in Paris at Sephora among media, influencers and enthusiasts of the brand. With a focus on beauty for all, the line is truly one that covers a number of shades of foundation and concealers from those that you would expect as well as hues that have previously felt that they have not been focused on. Rihanna will continue with her launches at global Sephora locations with its next stop in Spain. The cosmetic line is one that has a number of gems that will find its way onto your vanity.

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| PHOTOGRAPHY |  Pascal Le Segretain/Getty Images for Fenty Beauty 

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In #TribeGoals, Beauty, Editor Picks, Fashion, Lifestyle, Style, Womens Tags Sephora, Fenty Beauty, Rihanna, Fenty Beauty by Rihanna, Paris, makeup, skincare, beauty, cosmetics, cosmetic
Comment
PHOTOGRAPHY | Paul Farkas

PHOTOGRAPHY | Paul Farkas

ATHLEISURE MAG PRESENTS ATHLEISURE HOUSE NYFW SS18 AND DEBUTS UGLY ROMPER

September 18, 2017

Last week, we brought back our second season of Athleisure Mag's Athleisure House NYFW event to 50 Clinton St (those who are fans of BRAVO's Million Dollar Listings NY have seen this property during this season) on the Lower East Side. To switch things up a bit, we debuted the launch of UG|RO Ugly Romper, a romper only line that was created by our very own Kimmie Smith and Paul Farkas who are also the Co-Founders of this magazine. 

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Affectionally known as UG|RO, the line focuses on the versatility of the romper as it can be worn cheering on your favorite teams from collegiate, NFL, NBA and more. The use of mesh within this portion of the Team Sport collection takes you from the stands right out to the afterparty.

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When it comes to a night out, UG|RO Ugly Romper utilizes an array of fabrics from painted wovens, lace as well as spandex in order to reflect the personality you choose to present on your night out!

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When it comes to being out and about for brunch, a vacation look or just running errands - the romper is the perfect style to wear for these moments. Wherever your day takes you, UG|RO Ugly Romper is there to make like print filled and easy.

Connect with UG|RO Ugly Romper for more images from the debut on Instagram, Facebook and Twitter.

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In #TribeGoals, Beauty, Celebrity, Fashion Week, Fashion, Fitness, Lifestyle, Paul Farkas, Womens, Travel, Style, SS18, NYFW Tags UG|RO Ugly Romper, UG|RO, Ugly Romper, romper, models, fitness, style, NYFW
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AM AUG IN OUR BAG THE TOUCH UP.jpg

IN OUR BAG | THE TOUCH UP

September 15, 2017

Your purse is a mini office, snack cubby and a place to do a touchup when you're transitioning
from point A to Point B. Whether you're making sure the heat doesn't do a number on your tresses, changing your makeup or simply getting a refresh - you can do it all in this month's In Our Bag.

| BED HEAD BY TIGI 1" Pinkaholic Mini Ceramic Straightener | REVLON Perfect Style Thick
+ Curly Comb Set | LASHFOOD Chamomile Eye Makeup Remover | GLOSSIER Rose Balm
Dotcom | MARC JACOBS The Grind East/West Leather Tote | NOOSA MATES Banana Chocolate
Peanut |

In Beauty, Fashion, Food, Aug 2017, Womens, Wellness, Style, Lifestyle, Magazine, In Our Bag Tags Chocolate, Mrc Jacobs, Bed Head by Tigi, Beauty, Revlon, Lashfood, Glossier, Noosa Mates, In Our Bag, mini office
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AM AUG RICE BEAUTY.jpg

RICE BEAUTY

September 14, 2017

Rice is for a lot more than just a great compliment to your favorite dishes, rice is also great as a means to brighten as well as to exfoliate your skin to its ultimate perfection. We have included some of our faves that are a must to have this season.

| INNISFREE It's Real Squeeze Mask | SKINFOOD Rice Brightening Cleansing Cream | TATCHA Classic Rice Enzyme Powder |

Read more from the Aug Issue and see Rice Beauty in mag. 

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In #TribeGoals, Aug 2017, Beauty, Lifestyle, Magazine, Style, Wellness, Womens Tags Rice Beauty, Rice, Beauty, innisfree, mask, skinfood, brightening, cream, cleansing cream, tatcha, enzyme, powder
Comment
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ATHLEISURE HOUSE // UG|RO UGLY ROMPER

September 13, 2017

We're excited to bring back our NYFW Athleisure House event for a second year! Tonight, we will unveil Ugly Romper - a line of rompers that take you from day to night. Did we mention that it is from the Co-Founders of Athleisure Mag (Paul Farkas and Kimmie Smith)? Make sure to follow us on Instagram to see behind the scenes and our show.

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In #TribeGoals, Beauty, Fashion, Fashion Week, Lifestyle, Style, Womens Tags Ugly Romper, NYFW, Fashion Week, Fashion, Debut, Launch, Rompers, style, #TribeGoals
Comment
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ATHLEISURE BEAUTY | GET GLAMMED

September 12, 2017

Hydration is an ongoing need in our beauty routines. When the temperatures rise, it's even more important to give your body the TLC that it needs. This month's Athleisure Beauty has our favorite finds.

| STILA COSMETICS Aqua Glow™ Serum - Foundation | IT COSMETICS Ombré Radiance Blush™ | URBAN DECAY COSMETICS Naked Heat Eyeshadow Palette | ARTIS Digit Collection 5 Brush Set |

Read more from the Aug Issue and see Athleisure Beauty | Get Glammed in mag.

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In Athleisure Beauty, Aug 2017, Beauty, Lifestyle, Magazine, Womens Tags Athleisure Beauty, Stila Cosmetics, Foundation, Serum, It Cosmetics, Blush, Ombre, Radiance, Artis, Brushes, Digited, Naked, eye shadow, Urban Decay Cosmetics, aqua
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PHOTOGRAPHY | THE RIKER BROTHERS

PHOTOGRAPHY | THE RIKER BROTHERS

KEEPING IT SIMPLE WITH KATIE AUSTIN

September 2, 2017

Growing up, we remember watching Denise Austin as her fitness DVDs ensured that we targeted areas of our body that we wanted to optimize. Her videos included positivity, fun outfits, beach locales when she was outside of her studio and Katie Austin appeared on set from time to time as a child.

Clearly, Katie is all grown up and is continuing in her mom's footsteps. We caught up with Katie to find out what brought her to the fitness industry, what we can expect from her fitness methods and more.

ATHLEISURE MAG: We know your mom (clearly) as we grew up watching our mom's work out to Denise Austin, when did you have that moment that you knew you wanted to delve into the
fitness industry?

KATIE AUSTIN: It was never a moment it was more like steps I took in life to realize! Ever since I was little, I grew up watching my mom film her shows and got to travel with her to all these different cool locations. My mom always tells me that even when I was 3 years old I’d sit and watch her film as my sister would be playing in the pool or catching lizards. She said she knew
then that I’d be into it! BUT it wasn’t until college that I thought of the fitness industry as a career. After I moved on from playing D1 lacrosse at USC, I decided to do weekly fitness segments on the college station. After a great reaction from my student segments for a year, I decided to start a blog. And it started from there.

AM: Having a fitness icon such as your mom, what did you learn from her that you have applied to your unique mark in the industry?

KA: I feel like there are three big things I have learned from her.

1. Always be positive- no matter what. People look up to you for that light.

2. Make your workouts practical for your target demographic. She knows exactly what the regular girl wants and can do for their daily lifestyle.

3. Sounds cliché, but always stay true to yourself! Be authentic, and just be you. Because people will love the real YOU.

AM AUG KEEPING IT SIMPLE WITH KATIE AUSTIN-2.jpg

AM: Tell us about Get Fit With Katie.com and what one can expect from this membership workout site.

KA: So my site is still kind of new!! I just launched my membership program about 2 and a half months ago. It’s really exciting for me because it’s a subscription plan for all my followers. Meaning it’s a big library of all my workout videos, 50+, and counting because I always add new ones! So you can either pick and choose what workout you’re feeling up to that day whether
that’s abs, booty, cardio, etc. OR follow my exact workouts I give you in my Daily Workout Calendar- like a guide within the subscription!

AM: What is your goal with Get Fit With Katie.com and where do you see it in 5
years?

KA: My dream for forever has been to My dream for forever has been to have a TV show. I studied TV production at USC and just fell in love with it. I actually am a sports host for Fox on
the side as well, so combining my love for hosting and TV with fitness is the goal. So to have a fitness/wellness TV show like my mom did would be my 5 year plan!

AM: Everyone is focused on how they can have energy packed meals that they can take with them for lunch, what are 5 dishes for the work week that are easy to make that can be enjoyed
on the run?

KA: Well I’m all about keeping meals SIMPLE. In my food guide, my recipes are all 7 ingredients or less, so it’s never anything too complicated. Usually I do a grain (brown rice- or quinoa, not technically a grain but I consider it one), with a healthy fat (avocado), with a protein (grilled chicken or salmon) and 2 different kinds of veggies (like zucchini and carrots).

AM AUG KEEPING IT SIMPLE WITH KATIE AUSTIN-3.jpg

AM: What is your personal style when you are working out versus when you're going out to brunch?

KA: When I’m working out I love being colorful, I love wearing bright sports bras and leggings. I also LOVE high-waisted workout leggings because they hold everything in!! For brunch, I would usually wear a sundress with some wedges! I also love wearing one piece leotards right now.
It’s funny because I always wear my mom’s old 80’s workout leotards to go out in, and ALWAYS get compliments and questions on where they’re from. I have to use that Mean Girls line... “It’s
my mom’s from the 80s.. Vintage!”

AM: When you work out, what is on your playlist?

KA: I love the two opposite types of music. Hip hop/rap or country. So usually Drake, Future, Nicki Minaj, OR Little Big Town, Maren Morris, or Jason Aldean!!

AM: What are 3 of your favorite workouts and what areas are they targeting?

KA: I love HIIT [High intensity interval training], dance cardio, and basic toning moves. Dance cardio is a great way to have fun while burning calories, and my toning moves (like leg lifts, bicep curls, etc.) are a great way to sculpt my muscles. But, I definitely see most results with HIIT workouts. Usually, my HIIT workouts are a combination of cardio and toning, and they’re QUICK! So they’re more intense in a shorter amount of time to make them super effective.

AM AUG KEEPING IT SIMPLE WITH KATIE AUSTIN-4.jpg

Read more from the Aug Issue and see Keeping it Simple with Katie Austin in mag

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In #TribeGoals, Athletes, Aug 2017, Beauty, Celebrity, Fashion, Fitness, Food, Lifestyle, Magazine, Music, Sports, Style, TV Show, Wellness, Wellness Editor Picks, Womens, Editor Picks Tags Denise Austin, Katie Austin, fitness, simple, style, fashion, FOX, On Air, DVDs, Celebrity, Talent, sports, USC
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LDW STYLE

September 1, 2017

Known as the "official last summer weekend," there is still plenty of summer to enjoy hanging out with friends, barbecues and beach time. Of course, we have a few musts to enjoy the upcoming Holiday Weekend.

| H&M White Overalls | COSABELLA Never Say Never Extended Sweetie ™ Bralette | WIZE MONKEY Mango Party Tea | OLIVER PEOPLES The Row Executive Suite | BKR Spiked London | LINEA PELLE Hunter Studded Hobo Bag | BUTTER LONDON Busker Eye Pencil |

Read more from the Aug Issue and see LDW Style in mag.

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AM.jpg

AALIYAH X MAC

August 25, 2017

We wlll always be fans of Aaliyah who was an icon in R&B and hiphop in the 90/00's. Whether you loved her music, dancing, lyrics, music videos and more - she had a charisma, grace and of course she was beautiful. MAC Cosmetics announced that next summer, we'll be able to get our hands on their capsule collection of this entertainer! There are very few details but we're already thinking about next summer!

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We're hoping for glossy nude lip hues, wine color lip stains and great smokey shades for the eyes! We'll keep you in the loop on this one in a million collection that we're already imagining in our collection.

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BEAT THE HEAT

August 15, 2017

We're heading into the hottest weeks of the summer which means, finding the best way to stay cool! We suggest these items to beat the heat in style.

| ELSE Coachella Body Suit | TKEES Jo | MOLESKINE Rolling Stones Limited Edition Notebook | TRILOGY Pure Plant Body Oil | UFO BEER Splash Down | BOHM AUDIO B66 Wireless Headphones | COLDWATER CREEK Seaside Knit Maxi Skirt |

In Beauty, Footwear, Jul 2017, Lifestyle, Magazine, Style, Womens Tags Else, Tkees, Moleskine, Trilogy, UFO Beer, Bohm Audio, Coldwater Creek, Maxi Skirt, Body Suit, Rolling Stones, Body Oil, Splash Down, Wireless
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ATHLEISURE BEAUTY | HYDRATION

August 14, 2017

Hydration is an ongoing need in our beauty routines. When the temperatures rise, it's even more important to give your body the TLC that it needs. This month's Athleisure Beauty has our favorite finds.

| KOPARI Coconut Melt | GARNIER WHOLE BLENDS Moroccan Argan Camellia Oils | GARNIER SKINACTIVE Moisture Bomb Essential Coil Elastics | TRILOGY Botanical Body Wash |

Read more from the July Issue and see Athleisure Beauty | Hydration in mag.

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In Athleisure Beauty, Beauty, Jul 2017, Lifestyle, Magazine, Mindfulness, Pop Culture, Style, Wellness, Wellness Editor Picks, Womens Tags Athleisure Beauty, Hydration, Garnier, SkinActive, Trilogy, Whole Blends, Kopari, Coconut Melt, Moroccan Argan Camellia Oils, Moisture Bomb, Botanical, Body Wash, temperatures, TLC, favorites
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IN OUR BAG | TAKE FLIGHT

August 11, 2017

When you're constantly jetsetting from one place to the next, you need to do so with
ease and to have all the must haves that allow you to travel comfortably like a pro! As
always we have the perfect finds to make your next trip a breeze.

| JULIE'S REAL Cinnamon Vanilla Bean Grain-Free Granola | ILLUMINAGE Skin Rejuvenating
Eye Mask | VICTORINOX Spectra Dual-Access Extra-Capacity Carry On | STILA COSMETICS
Color Balm Lipstick in Savannah | VERA BRADLEY Travel Fleece Blanket | L'OREAL
Revitalift Radiant Smoothing Wet Cleansing Towelettes | 

In Beauty, Fashion, Food, In Our Bag, Jul 2017, Lifestyle, Magazine, Style Tags Julie's Real, Illuminage, eye mask, snack, food, Victorinox, luggage, Stila Cosmetics, Vera Bradley, Travel Bag, L'Oreal, L'Oreal Paris, towelettes
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ATHLEISURE LIST | Premier57

August 10, 2017

Manhattan's East meets West Spa Country Club, Premier57 reopened their doors in May of this year with Steven Chon as its CEO. Guests can enjoy a full day's access to hydrotherapy Bade pools, six unique sauna rooms, resting lounges, water lounges and baths. One of the most popular treatments offered are its Korean Body Scrubs.

Based in traditional Korean practices, the exfoliating process uses textured gloves to remove dead skin. It not only removes the dead skin to a new level, dirt, oil it also improves circulation,
tones the skin, stimulates the Lymphatic System and aids in clearing your mind. Treatment requires hot tub soaking prior to service.

In addition to this method, guests can enjoy an array of treatments that include an assortment of facials, body treatments/wraps, massages (as well as those that focus on Asian remedies),
HAMMAM and more.

In addition, there are a number of sauna rooms that you can select that are not only ornately decorated but fit various themes such as infrared, igloo, Himalayan salt rooms, Loess clay and a
gold sauna.

Guests are able to access their lockers as well as to add treatments and amenities to their day via their electronic band which allows for a seamless experience. In addition, as is tradition in
Asian bath houses the space is to be enjoyed without wearing shoes and a robe is also provided upon entrance. Although you can make reservations to enjoy Premier57, it is not required.

In between treatments, guests can also access, relaxation lounges as well as a number of options for food and beverage. Premier57 has an Aqua Bar (perfect to enjoy cocktails as you relax), Cafe Bistro (food to be enjoyed by a number of palettes) and Asian Cuisine (if you're looking to have Korean dishes - you will find them here).


PREMIER57
115 E. 58th St (Btwn Lexington/Park Ave) NY, NY 10022

Read more from the July Issue and see Athleisure List Premier57 in mag.

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In Athleisure List, Beauty, Fitness, Jul 2017, Lifestyle, Magazine, Mindfulness, Post Workout, Recovery, Style, Wellness Tags Premier57, beauty, spa, Athleisure List, Aqua Bar, food, beverage, cocktails, HAMMAM, Lymphatic System, Korean practices, Asian remedies, lounge, baths, Steven Chon, Bade pools
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IT'S FITTING

August 9, 2017

In a world where we are constantly finding the best way for goods and services to fit in our everyday lifestyles, we still find that there are areas that are lacking in innovations when it
comes to feminine products. Interestingly enough, we sat down with Laura Goodman, Senior Scientist, Tampax & Always to talk about the Always My Fit System which is a game changer in allowing women to finally find their perfect fit when it comes to managing that time of the month.

ATHLEISURE MAG: There have been a number of innovations for Always' assortment of products. In the history of the brand, what have been key inventions that have led the company to where it is today?

LAURA GOODMAN: The Always brand has led innovations in the feminine care space for more than 30 years. From introducing pads with wings to the development of FlexFoam™, a groundbreaking technology that makes Always Infinity® one of the most innovative pads on the market – Always has been at the forefront of the feminine care industry. The Always My Fit system is our latest advancement in the feminine care category. The system helps girls and women choose the best period protection for them, based on their The Always brand has led innovations in the feminine care space for more than 30 years. From introducing pads with wings to the development of FlexFoam™, a groundbreaking technology that makes Always Infinity® one of the most innovative pads on the market – Always has been at the forefront of the feminine care industry. The Always My Fit system is our latest advancement in the feminine care category. The system helps girls and women choose the best period protection for them, based on their panty size and flow to help prevent period leaks and to ensure girls and women experience their best comfort during that time of the month.

AM: With this new pad system, what was the thought process behind creating these options for women?

LG: When we learned that over 80% of women experience leaks each month, and that inadequate pad coverage was a leading cause, we knew we had to do something to help the 60% of women wearing the wrong size pad. Women aren’t one size fits all, so why should
their period protection be? The Always My Fit Sizing system helps women SLEEP ON THIS
find their right size pad based on their panty size and flow.

AM: What was the process like in creating 5 pads?

LG: Always scientists have spent years researching the most common reasons for pad leaks, and wearing the wrong size pad is one of the leading causes. Research shows that leaks
happen the most in the front and the back, so finding the right size for adequate front-to-back coverage is a way to avoid leaks. By offering 5 sizes, 3 for daytime protection and 2 for night,
women have the ability to find their right size coverage 24/7. Understanding that coverage needs to be based on panty size AND flow, some women might start their period in a size 3 for
day and 5 for night, and end their period in a size 2 for day and 4 for night. We want a woman to feel that her period protection is customizable to her flow, and by offering 5 sizes, we have
done just that.

AM: How can someone go about finding out what the best pad(s) would be for their lifestyle?

LG: By referencing the new Always My Fit sizing chart, found on the top of every Always pack, and at Always.com, women can find their right size pad based on their panty size and flow. We
have installed this sizing system across our Always Infinity, Ultra and Maxi lines to ensure that women can customize their protection across our products no matter the day of the month.

AM: It's interesting to see how personalization/ customization is making headway across verticals and how Always has embraced this with its newest offering - are there other innovations that we should keep an eye out for that will continue to target women's lifestyles?

LG: Always is a brand that is ALWAYS
innovating. We keep the people who
use our brand top of mind and when
there is a need for product, we aim to
develop it. You’ll have to stay tuned!

AM: How long did it take from conception
to bringing this out to market?

LG: It took us a few years. We worked
with girls and women from all across
the country to make sure we were getting
it right.

AM: Where can we go to find out more
about these new items?

LG: To learn more about the new sizing
chart, and to take the Always My Fit sizing quiz.

Always and Athleisure Mag are partnering
up to give away 2 sets of Always My Fit to 2 lucky winners. Each winner will receive sizes 1-5 so that you can try it out for yourself. To enter to win, follow, Tweet @AthleisureMag and @Always and share an item on your bucketlist that you plan on tackling this
summer with confidence and include
#AlwaysMyFit. The contest starts now
and will end on Aug 18th.

In Beauty, Lifestyle, Magazine, Pop Culture, Wellness, Womens Tags wellness, Always, Tampax, #AlwaysMyFit, pads, personalization, Always My Fit, Size chart, Sleep, pad, panty size, flow, FlexFoam, feminine care, feminine, feminine products, girls, women, Always Infinity, It's a Fit, innovations, system
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#TRIBEGOALS | Recommended for your Tribe to eat, work & play

#TRIBEGOALS | Recommended for your Tribe to eat, work & play

#TRIBEGOALS

August 8, 2017

On Aug 21st, we will experience a solar eclipse; however, you can visit NASA's site to see the best cities where you will see the total solar eclipse. We suggest viewing it from Westin Nashville's L27 Rooftop Bar to enjoy this phenomenon and to rock this look!

| JAY GODFREY Brunet Neon Coral Strapless Romper | URBAN DECAY Naked Skin ShapeShifter | GUCCI Patent Leather Sandal | 

Read more from the July issue and see #TRIBEGOALS Recommended for your Tribe to eat, work and play in mag.

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In #TribeGoals, Beauty, Editor Picks, Fashion, Footwear, Jul 2017, Lifestyle, Magazine, Pop Culture, Style, Tech, Travel, Wellness, Wellness Editor Picks, Womens Tags NASA, solar eclipse, Nashville, Westin Nashville, L27 Rooftop Bar, eclipse, solar, Jay Godfrey, Urban Decay, Gucci, shoes, heels, couture, beauty
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ATHLEISURE LIST | BLISS SPA

August 4, 2017

Bliss Spa launched in NYC with its first location in 1996 and revolutionized the industry by taking a completely different approach to spas and skincare. In addition to NYC, their locations include Atlanta, Boston, Chicago, Washington D.C., Dallas, Ft. Lauderdale, Hoboken, Los Angeles, San Francisco, Scottsdale, and Miami. There are also spas in Barcelona, Doha, Hong Kong, St Petersburg, and London.

There are signature treatments that guests enjoy the Triple Oxygen Facial at Bliss Spa bliss’ classic (and most popular) all-around complexion reviver! This facial starts with a skin-type-specific peel then follows with a pre-extraction oxygen wrap, the necessary extractions, application of a Triple Oxygen cream and mask, an energizing, hydrating enzyme pack and a vitaminized oxygen spray. It's like a breath of fresh air for your face, literally. Molly Sims credits Triple Oxygen facials for her perfect skin, saying the treatment is ‘pure heaven’.

Their Oxygen Blast™ Facial At Bliss Spa Includes a quick fruit acid wash, massage with micellated vitamins, a hydrating hot-towel and enzyme pack, and a five minute oxygen spray in a customized activating solution. Great post-flight, pre-date, mid-life... The mind-unwinding full-body massages both begin with a sole-soothing warm wax foot wrap, followed by a ridiculously relaxing rubdown designed to loosen you up and target your most troubled muscles.

From monthly treatments to exclusive perks, Bliss’ new membership program is fully-loaded with beauty benefits, including: One 60-minute facial or massage each month (your choice),
10% off all additional services, 20% off bliss, elemis and remede products and 2 guest passes per year for services at membership rate.

Spa amenities vary per location, but trademark bliss touches include a cleverly compiled menu of super effective services, a retail store, sauna, showers complete with bliss products, rhythm
and blues tunes, legendary brownie buffet, and fun/upbeat tone.

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can enjoy their products by shopping online. Their body butter is used in every bliss spa massage. Bliss' poetic waxing kit is a take home kit that is easy to use and of course, their best
seller is the triple oxygen instant energizing mask replaces the oxygen that pollution pulls from the skin.

Bliss strives to celebrate the uniqueness of each location and seeks to become a true part of the community.

BLISS SPA
Check Bliss' site for locations.

Read more from the July issue and to see Athleisure List Bliss Spa in mag.

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In #TribeGoals, Athleisure List, Beauty, Lifestyle, Magazine, Mindfulness, Wellness Tags Bliss Spa, spa, wellness, Athleisure List, locations, massage, oxygen
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