STATEMENT BOUND | A CONVERSATION WITH SPRAYGROUND'S DAVID BEN DAVID

Whether it's via Instagram or candid shots in your favorite weeklies, you have seen athletes, celebs, their children, entertainers and more rocking backpacks that are designed at another level (bold graphics, wings, fun fabrications)! From backpacks, accessories, and apparel - this pop art is a coveted favorite that has become a collectible by those in the know.  Known as Sprayground, its founder and designer, David Ben David aka DBD, has taken his love for traveling, surfing and skating to build his empire on bags that allow you to keep it moving! With a background that also embraces the street art scene - he continues to challenge himself with new designs that have added to the cult phenomenon of the brand! 

As we transition into Spring, designers are already seasons ahead in terms of design, shooting project and being inspired. We took some time to chat with DBD to find out more about the brand, celebrities who have embraced his collections, his collaborations and more.

ATHLEISURE MAG: Tell us about your background and how you came up with Sprayground?

DAVID BEN DAVID: I love to travel with bags, from surfing to skating when I was a little kid, I always had bags. But I always had a black bag, so boring and generic, right? So then the idea came to me: let’s spice up this category. There was an opportunity there. I just created one bag, the Hello My Name Is bag, because I was from the whole street art scene, where that sticker is very iconic in my world. So I put it on a bag and it sold out very quickly. I was freaking out, because I was, like, am I going to be a one-hit wonder? I had to challenge myself. So I came up with the Money Stacks bag, [which] was better than the Hello My Name Is bag and everyone–every celebrity, athlete, musician–wore that bag. And ever since then we’re getting a lot of traction. We are now sold in over 80 countries.
 
AM: What is the Sprayground aesthetic/lifestyle?
 
DBD: The Sprayground aesthetic/lifestyle can be categorized as being one of ambition and drive. It's comprised of luxury and the jet setter life, always on the move, all the while maintaining a certain level of style that can only be achieved through our unique designs and silhouettes.

AM: Why do you think a number of celebrities and entertainers are drawn to this brand?
 
DBD: Artistic, different, they appreciate the edgy designs and lifestyle. Bold, you feel empowered when you put on Sprayground.
 
AM: Who is the Sprayground guy and girl?
 
DBD: Sprayground's demographic is so vast as we have kids from ages 12-16 to adults and celebrities like Chris Brown, Odell Beckham Jr and Spike Lee wearing our bags.

I would say our core demo is 17-30, currently skewed male, however; our female demographic is expanding drastically, especially since we launched a female oriented capsule for our 2016 Back to School Collection in early June and will continue to launch female oriented capsules called “The Duchess” collection.

Sprayground’s guy and girl is alternative, edgy, collective, fun and fashionable.
 

AM: In addition to your core line, you have a number of collaborations or special collections - what have been some of your favorites and what should we keep an eye for out this Spring and Summer?
 
DBD: Spongebob was a cool story. The actual creator of Spongebob approved the designs himself, which they never approve anything. We have a Simpsons collaboration launching that the creator of Simspons approved those designs as well. Keep an eye out for more exciting collaborations coming this Back to School season!

AM: What are your personal favorites in your lines?
 
DBD: Each bag I create is like a new baby... I love them all.. I created them.
 
AM: Who would you love to see wearing Sprayground that has yet to rock it?

DBD: Happy seeing “people," all people are celebrities under God’s eyes.

AM: Where do you find inspiration when you are thinking of the next season or campaign?
 

DBD: Living in this creative and vibrant city, New York. Also, traveling. In each season, every piece tells a different story. Our collections play and have multiple different themes. Every campaign has energy and color. We cater to everyone. 

AM: In your personal time, where can we find you brunching, going to happy hour and working out?
 

DBD: 4 thinks I like: Family, Traveling, G-d and creating.

AM: When you're not designing where or what can we find you doing?

DBD: I'm always in a state of creating...building a brand is like fighting a battle..the second u stop, the next brand can advance.. it's about always being new, innovative and building and motivating a team around you.
 

| PHOTOS COURTESY Sprayground | Odell Beckham Jr; NFL Giants | Young Thug; Rapper | Ruby Rose; DJ, Actress, Model, Recording Actress, TV Presenter, Former MTV VJ | Chris Brown |

Read more from the Feb Issue and see Statement Bound, A Conversation with Sprayground's David Ben David in mag.

#TribeGoals

Read more from the Feb Issue as well as see #TribeGoals in mag

ETERNALLY TIMELESS, JON BON JOVI

Bon Jovi, the Grammy Award®-winning band who came together in Sayerville, NJ is currently on This House is Not For Sale Tour which includes songs from their 14th album (of the same name). Vocal leader, Co-Founder and front-man, Jon Bon Jovi is a triple threat as an entertainer, actor and designer of apparel and accessory line, Hart n' Dagger. We took time between rehearsals and his show schedule to talk about the clothing label, his music and why it's essential to support local talent.

ATHLEISURE MAG: Before we talk music, tell us about Hart n' Dagger and how you came up with this line, we feel that it is an extension of your personal style!

JON BON JOVI: If you consider that the style, it is simply what makes me comfortable. It needs to be timeless and classic.
 
AM: We love the denim in the line, but you have accessories as well which is great for men and women - why did you add this and will there be additional products in this category?

JBJ: I’m not big on accessories, so they better have a meaning. We will continue to look at these items and perhaps look at watches and sunglasses, but those are long-term goals.
 

AM: Who is the Hart n' Dagger guy and will you bring women's apparel into this line in the future?

JBJ: The HnD man doesn’t buy into fads or fashions. We believe that torn jeans better have been torn on the playing field or because they’ve been worn out – not torn by some fashionista. If you’re looking for timeless and classic jeans for any situation, from work to play, HnD are for you.

AM: As an iconic band with worldwide fame, how do you stay grounded and connected to your roots to continue releasing songs that resonate with fans?

JBJ: Well, you still are who you are. You can never get away from where you grew up and where your roots are. So, that’s who we are… We’re a bunch of guys from Jersey that made it. 

We’ve worked our tails off. And we got lucky through the hard work, and we’re proud of it, and that's reflected in our songs and our attitude.

AM: You're in great shape and are currently on tour, what's your favorite workout? 

JBJ: I've been a runner for 40 years. When I do it, it gives me an hour to think. Fresh air, blood flow, and clear thoughts.”

AM: This House is Not For Sale Tour is offering bands the opportunity to open in their city - which is an amazing opportunity and such a great way to show local support. This is the third tour  (2006’s Have A Nice Day Tour and 2010’s The Circle Tour) where you have invited local and regional artists to share the stage with you for the Live Nation - promoted concerts. Why do you think it's important to have them open an arena show? 

JBJ: Every great band starts small and builds their rep one show at a time. That’s the opportunity we were given and now we want to pay it forward. If you’re ready for the arena stage, submit your audition tapes and join us in playing for the best audiences in rock music.”

Stay connected to Bon Jovi, their new talent and the This House is Not For Sale Tour by visiting the band's website.

Read more from the Feb issue as well as see the in mag story of Eternally Timeless, Jon Bon Jovi.

IN AND OUT OF THE RING DANIELLE MOINET X SUMMER RAE

Our readers are STRONG, SEXY & SPOILED and of course, that means those that grace our covers and are featured in our pages embody this spirit as well! The world of the WWE includes some of the toughest athletes with dynamic personas and ever changing storylines that keep their fans waiting to see more every week! 

The ladies of the WWE are an elite powerhouse that represents vixens and villains. For those that need an extra dose (know and love this world) of the ladies, E! Networks' Total Divas - allowed viewers to see their lives in and out of the ring. Episodes showcase the ladies in the relationships, training, their personality, their personas and more. Our initial introduction to Summer Rae came during the second season of this show.

Summer Rae is a WWE athlete who fights in the RAW brand. Playing a villain role, she has won a number of single and tag team matches which keeps the crowds wanting more. Outside of the ring, Danielle Moinet is the complete opposite of her character; but, she shares the athletic sensibility as her career includes being a former professional football player as a cornerback for Lingerie Football League's Chicago Bliss (in addition to being a professional wrestler and wrestling manager). This Manhasset, LI native is also a model and actress who took the time to chat with us about her athletic career; what it's like to be a part of the WWE; the importance of giving back and insight into who Danielle is!

|  PHOTO COURTESY WWE |  

ATHLEISURE MAG: We love seeing you in the ring and being on E!'s Total Divas. Tell us about your career leading up to the WWE, as we know you played football, were the face of the Lingerie Football League, and you were an ambassador for Nascar's Bobby Labonte's team - how did this all come together with your love of sports?

DANIELLE MOINET: I have always been a fan of sports, both watching sports and playing sports. Growing up, I danced for many years and then I also ran track, jumped hurdles and played tennis. I’ve always had an athletic background and spent a lot of time in the gym in college. Playing football was definitely very fun. It was full contact seven on seven football. The ladies of the LFL hit hard. It’s not a gimmick. I’ve always had a passion for wrestling and loved watching it. I went to Monday Night Raw and watched it in the audience and thought, “Wow I can do that and I think I can do it well.” I decided to try out for WWE.

AM: We grew up in the 80's watching the WWE, when did you realize this was what you wanted to do and what was the process like to get to the ring?

DM: The thing that I love about WWE is everyone has a story. Everyone has someone they watched growing up. With me, my dad has no sons, only daughters, and I’m the oldest. I watched with my dad on Saturday mornings and when I was an adult I would sit at home and watch Monday Night Raw. I loved the soap opera! I became a fan again after college and that’s when I realized I wanted to submit. Now with NXT, Triple H has given people a great outlet to submit their resume and portfolio and be able to try to become a WWE Superstar. 

AM: We see the physicality that is needed to be a Diva, while also being able to be a total boss by being glam. It's such a unique sport that allows both - how is Danielle Moinet similar and different to Summer Rae?

DM: Very good question! Some people like to form their WWE persona based on an extension of themselves. For me it’s the total opposite. Summer Rae is everyone I wanted to be growing up: all of the girls I wasn’t and all of the things I wanted to say to people that I couldn't because I was too nice. Summer Rae is a conniving egotistical villain who will do whatever she needs to do to get what she wants. That’s why it’s so much fun to play her! I have never once been a good guy in WWE and I wouldn’t have it any other way.

|  PHOTOGRAPHY Vince Trupsin | MUAH Stella Kae | 

AM: This summer, we worked out with you and additional Divas during Summer Slam at Tapout here in NYC - between matches and doing PR events what is the schedule like when you're traveling and how are you able to balance your day to day life with that?
 
DM: Wow! That’s so cool that you came and worked out with us! That was the first time we had tried anything like that and my first time teaching an exercise class! It was inspiring to talk to different women. It was a special event for me. It's hard to find balance and in 2017 that is what I am going after. Balance. It is hard being a Superstar, being on the road 300 days a year filming and working events on your off days. Traveling and everything that comes with it is really hard. Having a group of people, whether they are family or friends that ground you when you’re home, it's important on those off days to step away from work. Otherwise, you will lose who you are. It’s something I’ve struggled with in the past and its something I am really working towards in 2017.

AM: As an athlete, the physicality of the sport is demanding, what does your workout day look like when you're preparing to be in the ring versus when you have down time?

DM: Very good question! I've never had someone ask me this in an interview! I train very differently on days when I have a match versus days I don't. I don’t do my legs as much on days I have a match. I save my cardio days for TV. Sleep is the most important thing in this business. I like to do circuit training so I don’t overstimulate one body part. When you bump and have five matches in a week you’re going to be sore.

AM: Recovery is always essential when you're working out - we're fans of foam rollers, KT Therapy ice packs etc, what do you have on hand for a little TLC for your body?

DM: Recovery is very important. The number one thing I find that helps is sleep and I am the first person to say I don’t sleep nearly enough. On the off days I will force myself to sleep. Massage is something really great. I live by a great chiropractor and physical therapist. In Los Angeles, I have gone to PEAK Wellness and I have absolutely loved the practice. The people there have been so amazing to me. Dennis at PEAK is so amazing and I’ve loved working with them.

|  PHOTOGRAPHY Vince Trupsin | MUAH Stella Kae | 

AM: What is your favorite moment in the ring and who has been your favorite partner?

DM: My favorite moment in the ring is actually not a wrestling match. It was when I got to write my own promo and do it for everyone. It was in Chicago where I was living at the time. I got to break up with Rusev on screen. I really felt it and felt so fortunate that they let me write it. It was so amazing and the crowd was so behind me. It gives me chills to think about.

My favorite person to wrestle is Nattie. I always loved wrestling her. She’s someone who challenges me and made me try to be better every time I stepped in the ring with her. I also love Sasha Banks. The chemistry we have is amazing!
 
AM: Besides your life as an athlete, what other passions do you have as we know you have acted?

DM: Being in the Marine 4 was an amazing opportunity. I loved being on set and learning the way that works! Being in more films and being able to act is a goal. I love the idea of having an amazing day and channel different emotions into my work. It is such a talent to be able to do that and of course that is something I would love to do and love to study more. Being able to publicly speak and host as well and spread positivity.
 
AM: When you have personal time how do you take time for you to center yourself?
 
DM: Personal time is something that I am trying to work on more and have more of, and give myself. Being able to center myself is having a good support system. I center myself by going into the gym and having a great workout and catching up on some of my favorite shows. Taking time for me. Our personal time is so few and far between, that it’s something I really have to cherish when I have it.  

|  PHOTO COURTESY WWE |  

AM:  What is your personal style from what you wear when you workout, when you're going out to brunch and for a night out with your friends? 

DM: My personal style ranges. I live in workout clothes and I can be a tomboy. The word ATHLEISURE definitely suits me. I’m always in my hat on my day off, because I hate wearing makeup.  I have to let my skin breathe. Workout clothes all day! Whatever fits and is comfy. I love the girly side too and get styled. My style is very diverse.
 
AM: Clearly, you have a great body! What are 3 exercises that we can incorporate for great legs, arms and abs?

DM: For me, something that I started in the Fall that I had never tried before was Pilates. I had a lot of restrictions from wrestling as far as my mobility and neck. The thing I love about Pilates is that it's 50 minutes and it's full body, but you also use weights. I’ve tried a lot of different exercises. Pilates really helps shape my arms legs and abs. I had never done a plank until Pilates and now I see it in my shoulders and abs. It's long and lengthening. Pilates gives me the flexibility and is so safe on the joints and knees. It’s something I really have to think about. You can find all three in Pilates.
 
AM: When it comes to getting energy before a workout what do you suggest we should eat?

DM: Some people are very different when it comes to eating before working out. Some people like to eat and some people like to be empty. I like to be full. I don’t like my stomach growling. I like to eat a high protein meal. I prefer fats and carbs in each meal I eat. Having a good piece of chicken or turkey meat, a good 25/35 gms of protein. You don’t have to get fancy when it comes to caffeine pre workout. Black coffee is great. You can’t beat a double shot of espresso or a black coffee before you work out. I always have a shake right after I work out to get my protein in.

|  PHOTO COURTESY WWE |  

AM: When you're having a bit of a splurge, what is a treat that we can enjoy that tastes decadent, but isn't really that bad for you?

DM: I have a sweet tooth. Something for me that I crave is ice cream like crazy and want it all the time. Instead, I buy the fat - free Cool Whip from the market and freeze it. Then it’s like fake ice cream. I just need a little bit. It’s no fat or carbs and not nearly as bad as ice cream. I find myself only having one or two spoonfuls. It gives me that satisfaction. 

AM: What charities or foundations do you work with and tell us about them.

DM: I work with the DTM Foundation which was started and by my sister Nicolette Moinet. They work with medically fragile children at UNC and Duke hospital. Anytime I’m back home in North Carolina I love to help them in any way I can whether it be hospital visits or the comfort cooks program. We make food for the families that are basically living at the hospital with their children. With WWE, we are so fortunate to work with so many other great initiatives include our anti-bullying program Be a STAR, Special Olympics, Make a Wish, Susan G. Komen and so many others. 

Read more from the Feb Issue and the In and Out of the Ring Danielle Moinet X Summer Rae feature specifically here.

ATHLEISURE MAG | FEB 2017

We're excited to share the release of our Feb issue with Danielle Moinet aka WWE's Summer Rae on the cover as we chat about her athletic career, her workouts, and more. This month's issue focusing on the love of a number of things also includes a number of food editorials including Cochon555 as well as another Athleisure Kitchen at Dos Caminos (just in time for taco Tues).

See the full issue here!

OSCARS 2017 | BEST DRESSED

Oscar night was filled with all of the expected glitz and glam that one can expect from the final awards show of this season. We have our favorites above and will expand on these artists as we find out more about what they wore and in some cases, the makeup look.

Our favorites: Hailee Seinfeld, Riz Ahmed, Isabelle Rupel, Chrissy Teigen, Ryan Seacrest, Taraji P Henson, Mahershala Ali, Janelle Monae

LFW FW17 | Versus Versace

Photo: Marcus Tondo / Indigital.tv

Versus Versace hit London Fashion Week with a number of looks that embody the athleisure spirit. From track suits, fun outerwear, jersey dresses and so much more that are perfect for layering in the fall. Of course, there is that sophisticated edge that runs through the mens and women's collection. Our favorites are in the above carousel.

PHOTO COURTESY Marcus Tondo / Indigital.tv

NYFW FW17 | Alice + Olivia

The boho glam meets statement prints was on display to showcase Alice and Olivia's NYFW FW17 show. From the blush tones, neutrals, camo and intricate designs - this is making us excited for next fall's style which brings out our inner femme rockstar goddess!

PHOTO COURTESY Alice + Olivia

NYFW FW17 | Michael Kors

The wearable looks featured in Michael Kors' NYFW show present a number of looks that can be layered in a myriad of ways to take it from desk to dinner and beyond. There are a number of pieces that fit within the Athleisure style as it's comfortable pieces that work great for a transitional way of living. Check out some of our favorites above! 

PHOTO COURTESY Yannis Vlamos / Indigital.tv

NYFW FW17 | See By Chloe

During NYFW FW17, See by Chloé presented essential items that are key for FW17 with soft layers, cozy outfits and great footwear. 

PHOTOS COURTESY See by Chloé

ON AIR | TRAVELING IN STYLE

Whether you're traveling for business or pleasure, it's essential to travel comfortably while also being able to hit the ground running as soon as you land. Our Style Director, Kimmie Smith shared must have pieces! She appeared on The Jet Set with host Nikki Noya to share finds. Check your local station to see whether it's on CW, FOX etc in your area.

ON THE SEGMENT | SPENGLISH Cropped Pants + Sweatshirt | BOY MEETS GIRL Tee Shirt + Denim Jacket | BELOFORTE Grey pants with leather strips on pockets | KARL LAGERFELD PARIS Olive Jacket with matching pouch |

WHAT KIMMIE'S WEARING| SPENGLISH White Tank | ABBY MAY JEWELRY Necklace | SHE'S KIMMIE Beaded Bracelets | MISFIT Ray | GIRLFRIEND COLLECTIVE Black Leggings | OBSESSIVE COMPULSIVE COSMETICS Alt Girl Lip Tar | SALLY HANSEN Wine Stick in Miracle Gel |

NYFW FW17 | LACOSTE

And just like that NYFW FW17 is over but of course, this week we'll share a number of our favorite shows from this past season. Although LACOSTE will be showing in Paris starting with their SS18 collections they shared their FW17 line here in NYC. A number of men's and women's looks in earthy tones with a sci-fi flair and plaid a la 90's Kurt Cobain's Nirvana.

PHOTOS COURTESY Umberto Fratini / indigital.tv

GAP LAUNCHES LIMITED-EDITION ‘90’s ARCHIVE RE-ISSUE COLLECTION

“The ‘90’s is having a sartorial moment and we have an archive of pieces that set the tone for that decade commercially and culturally, so it seemed right to re-issue some of those pieces and the stories that come with them,” said Craig Brommers, chief marketing officer for Gap. “‘Generation Gap’ came together in a celebration of who was with us then and who we are with now – it has, at its heart, that simple truth that we can take from the past but also celebrate our future.”

Gap pays homage to the past and celebrates emerging talent with Rumer Willis, Coco Gordon, Evan Ross, Chelsea Tyler, Lizzy Jagger, TJ Mizell and Naomi Campbell

IN OUR BAG POST WORKOUT

After an intense workout, you want to make sure that you get to have a proper rest to allow your body the time it needs to look its best! These are the perfect items to have on hand for your each and every studio session.

| DOVE Advanced Care Invisible Sheer Fresh 48h | SUNDAY CATS Freezie Pops in Watermelon, Pineapple and Strawberry Lemonade | KT RECOVERY+ Ice/Heat | COACH Rogue Satchel | SKINDINAVIA Post Makeup Recovery Spray | HYDROPEPTIDE Stimulating Relief Balm |

Read more from the Jan Issue.

HYGGE #ATHSPO

Hygge is all about coziness and taking time for yourself as well as with an intimate group of friends 

| PAULA BIANCO Infinity Scarf | VOLUSPA Champagne Rose | BLOOMINGDALE'S Faux Fur Throw | GAP Over the Knee Cable Knit Socks |

Read more from the Jan Issue.

ON AIR | KEEP YOUR FITNESS ROUTINE WHEN TRAVELING

There's no excuse to stop working out or to change what you do due to equipment available in hotel gyms etc. Our Style Director, Kimmie Smith shared what she brings with her in her carryon to continue working out whether she's gone overnight OR for a few days! She appeared on The Jet Set with host Nikki Noya to share finds. Check your local station to see whether it's on CW, FOX etc in your area.

ON THE SEGMENT | TRX TRX Go Suspension Training | MANDUKA Yoga Travel Mat | W8FIT Wrist Weights | DYLN Alkaline Water Bottle | TOE SOX | SKLZ Jumprope + Gliders | MIEL Sport Bra + Underwear | AIR REPAIR SKINCARE Air Repair Kit | LO ROX Foam Travel Roller | SAJE Pocket Farmacy | VERA BRADLEY Packable Cube | HERSCHEL SUPPLY Bag | KARL LAGERFELD PARIS Sneakers |

WHAT KIMMIE'S WEARING | BELOFORTE Long Sleeve Shirt | FOREVER 21 X LA LAKERS Tank | 90 DEGREE BY REFLEX Rose Gold Leggings | ADIDAS Superstar | SHE'S KIMMIE Stacked Beaded Bracelets | MISFIT Ray | OBSESSIVE COMPULSIVE COSMETICS Alt Girl Lip Tar | SALLY HANSEN Wine Stick in Miracle Gel |

NYFW FW17 | BERENIK

Photo Credit: Luzena Adams Photograph (presentation stills) + Elvia Gobbo (Performance stills)

BERENIK moved it's way into NYFW FW17 with its presentation last night at Pier59 Studios. on the first night of the season. The brand is known for its contemporary style which includes prominent visual aesthetic as well as its simplicity. Designed by Veronika Brusa, the line is comfortable, functional, and sporty femininity. The presentation showcased faux fur lined coats, short and long jumpsuits, bodysuits, pants, sweaters, leggings and unisex pieces. Attendees saw the functionality and veratility of the line with 50 movement and performance artists who moved throughout the venue to live music from Swiss based electronic performer BIT-TURNER.
 

GOOD A WELLNESS FESTIVAL

This Spring, we've got GOOD news. Our Style Director, Kimmie Smith will be a part of The GOOD Festival in April. What’s GOOD? It’s an entire day dedicated to health and wellness - a festival dedicated to feeling GOOD and creating a life that fulfills you.

Join our Style Director this year in Philly. To put it simply, The GOOD Fest includes: good vibes, a kickass workout, serious inspiration from those in the wellness space, great food, and an unbelievable sense of community. GOOD is an event that will challenge and excite you - and leave you happier, healthier, and more fulfilled than when you arrived. 

THE GOOD FEST
- All-day experience
- Date: April 22, 2017 // Location: Skybox Event, Philadelphia, PA
- Community of like minded women
- Work out and fresh lunch included
- Swag Bag (over $100.00 in product)
- Incredible Speakers 

LUKE BRACEY GETS EXTREME

This month, we attended the launch party for POLO RED which announced the new face, Luke Bracey, for the high selling cologne. We took a few moments to find out about the actor who has been in a number of movies including, the Point Break as well as Hacksaw Ridge, which is enjoying a lot of buzz during this awards season.

ATHLEISURE MAG: What was it like being selected for POLO RED?

LUKE BRACEY: The process of becoming the face of POLO RED has been so enjoyable and fun. I’m so honored to be the new face of POLO RED – being part of such an iconic brand is truly a privilege. Having the opportunity to work with Bruce Weber was also a great experience. He's a beautiful man and is so talented.
 
AM: What are your duties as the face of POLO RED?

LB: As the face of POLO RED I truly live and breathe the fragrance – I focus on bringing the speed, adrenaline, power of the POLO RED EXTREME lifestyle to men everywhere. Next I'll be joining the Ralph Lauren Fragrances team in Madrid to help kick off the global launch of the fragrance.
 
AM: Say 3 words describing POLO RED.

LB: Endurance, adrenaline, boundary-pushing. 
 
AM: You're a busy man as you were in the remake of Point Break, you were in Hacksaw Ridge which had a lot of buzz this awards season, what movie will we see you in next?

LB: I’ve got a couple of movies in the pipeline, but being the face of POLO RED is the role that I’m really focusing on right now.
 
AM: You're in great shape, besides surfing what workouts do you do?

LB: I’m very no-nonsense when it comes to fitness. I do 100 push-ups and 100 sit-ups every day. When I get to the gym, I like to keep it pretty basic and my routine tends to vary. Sometimes I go through periods where I go to the gym 5 days a week, and then take a few weeks off and before getting back into it. It’s all about balance.

AM: How do you give time to yourself?

LB: One of my favorite things to do is read. Right now I’m reading a great book called "Prisoners of Geography" by Tim Marshall. It’s a captivating book about how geography still plays a pivotal role in politics today. Even though it's 2017, geography is still the biggest factor. In addition to reading, I like to be in the water as much as possible. I try to go surfing and swim as much as I can.
 
AM: What's your personal style?

LB:  My style is pretty relaxed - I'm a tee shirt and jeans guy most of the time. I love my Blundstone boots, they’re definitely a staple in my personal style. When I’m hanging out with friends I’m usually in board shorts and flip flops.

LIFE POWERED BY HYGGE

As connected as we can be, it's refreshing to know that there are still things that can be embraced even if it has a strong heritage and culture that we have yet to adopt (or maybe have unbeknownst to be engaging in it without being aware). As the Co-Founder/Style Director, part of the rewarding experience is to find how I have been aligned to a number of concepts within Athleisure that I have done for years (as well as learning about things that I was previously unaware). 

I say this as anyone who knows me knows that I am all about comfort (while looking chic), being cozy and being able to take moments for myself as well as intimate gatherings with others. I feel that in the midst of a fast paced lifestyle, these moments are essential to our wellness survival and it keeps my batteries charged when I work at dizzying speeds!

So when I started hearing about hygge, I became curious as I wanted to know more about this integrated way of being that has its roots in Danish culture and is making waves across the globe. There was no better person to talk about the intersectionality of hygge happiness,  socializing and more, than Meik Wiking who has literally written the book about the practice for those of us who are not familiar! Clearly, he is well versed on the subject as he is from Denmark and is the CEO of Copenhagen's Happiness Research Institute. 

Following this interview, I have curated items that you should have on hand in order to embrace hygge especially with the winter season when we could use a little extra comfort and centering!

ATHLEISURE MAG: Tell us about your background and how you came to creating a career that focuses on the study of happiness and the creation of The Happiness Research Institute?

MEIK WIKING: As CEO of Copenhagen's Happiness Research Institute, I study what makes people happy across the world. In 2011, the UN published a resolution which stated that “the pursuit of happiness is a fundamental human goal” and in 2012 it released its first World Happiness Report. Denmark regularly topped the list, and occurred to me that somebody should be trying to gather some intelligence about why we were doing so well in the happiness rankings, and then I thought “maybe I should do that.” In a matter of two months, I had quit my job and started paying even more attention to the global interest in what makes us happy.

AM: How did your work in the research of happiness bring you to creating The Little Book of Hygge?

MW: On a weekly basis, I am asked questions like “Why are the Danes so happy?” and “What can we learn from the Danes when it comes to happiness?” from journalists, researchers, nalists, researchers, and policy makers around the world. Denmark does have a strong social safety net, but so do other Scandinavian countries and Denmark still ranks highest on happiness surveys.  I came to realize that there might be an overlooked ingredient in the Danish recipe for happiness, and that is hygge.

AM: Throughout the book, you share the feelings and sentiments that create hygge and how it can be experienced alone, as well as in a collective, what are your favorite moments of hygge?

MW: Hygge is something I practice every day. I try to build a little pleasure and gratitude into my daily routine.

AM: In your opinion, is hygge a component of mindfulness?

MW: Not to us Danes. We have been talking about hygge for the past two centuries, whereas mindfulness is a recent trend. Also, we don´t see hygge as a trend, but more a part of our culture and national DNA. But I understand why this question is being asked, because both mindfulness and hygge share a focus on being present. 
 
AM: With an increase in meditation studios, candlelight yoga sessions, spaces where silence is encouraged to reconnect and retreats what elements of hygge can be included in these activities?

MW: Hygge mainly has to do with the absence of sounds, which enables you to hear even very quiet noises such as raindrops on the roof, wind blowing outside the window, the sound of trees waving in the wind, or the creaks of wooden planks that yield when you walk on them. Also, the sounds of a person drawing, cooking, or knitting could be hyggelig.

AM: For those who travel extensively, how can they make their hotel rooms or create a traveling hygge kit in order to feel that sense of comfort, when they're away from home?

MW: In THE LITTLE BOOK OF HYGGE, I talk about hygge emergency kits which can include candles (good quality), chocolate, tea, a blanket and, naturally, a scarf. In Denmark, we suffer from scarf withdrawal syndrome, so it’s important to have one on you at all times. If you pack this up and take it with you, this can easily be your hygge travel kit.
 
AM: Although you grew up in the world of hygge, why do you think that other countries have begun to adopt it?

MW: There is so much interest in Denmark and the rest of Scandinavia because these countries often rank highly in the happiness lists. Also, I believe more and more people are recognizing that our societies have become richer, but we as people have not become happier—and that we in a lot of countries are failing at converting wealth to well-being—and therefore people are looking for new sources of inspiration to improve quality of life—and looking towards Scandinavia in general and Denmark in particular

AM: The book shares a number of stats that reflect the happiest countries, is there data that reflects the happiest US city or state or one that reflects a region that is the most hygge like?

MW: In the US, you have, for instance, the General Social Survey, which would tell you the level of happiness around the country—however, I think we have yet to see a hyggeindex—even in Denmark.  
 
AM: We enjoyed hearing about how extroverts and introverts can experience the benefits of hygge, can you share with our audience how it can assist both groups?

MW: Introverts derive their energy from within, while extroverts derive theirs from external stimulation. Hygge can be labelled as socializing for introverts, because it is about being with others without it being draining. And extroverts can light some candles, put on some soothing music, and embrace their inner introverts on occasion.

AM: After reading this book, there are many notions of hygge that I have done for years without knowing the culture behind it and as the Co-Founder/Style Director of Athleisure, in addition to showcasing an active lifestyle, we are a major proponent of wearing garments that are comfortable and work with your lifestyle, taking moments to connect with friends in a myriad of ways and more. How can those within the athleisure culture mindset adopt hygge?

MW: It sounds like many of your readers are already maximizing hygge. I would suggest just talking about it more because our language shapes our behaviour and our behaviour shapes our happiness.  

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