ATHLEISURE HOUSE NYFW SS17

Today, Athleisure Mag launched its first New York Fashion Week event, ATHLEISURE HOUSE which showcased active fashion, fitness, wellness and lifestyle activities in luxury Manhattan residences in Hell’s Kitchen (535 W 43rd St NY, NY). Invited attendees were treated to three stylish presentations in the property’s bi-level courtyard, lounge, and game room.

Athleisure, lounge and swim brands included: HOM (men’s active/swim), MAAJI Swimwear (women’s Columbian swimwear line), and NOLI YOGA (NYC based yoga line) presented by Athleisure Mag via ATHLEISURE HOUSE NYFW SS/17.

These shows were complimented with accessories from Big Mouth Inc, Dharma Yoga Wheel, Kemi Designs, Melt, Misfit, Pikolinos, Sand by Saya, Quilted Koala, Soundchick Accessories, and Yosi Samra. The shows were styled by Celebrity Stylist and Athleisure Mag’s Style Director, Kimmie Smith. Backstage teams created the edgy and tribal hair and makeup looks led by Lead Makeup Artist Nydia Figueroa of Eve Pearl (Official Cosmetic Sponsor) and Assistant Key
Makeup Artist Kat Osorio, and Lead Hairstylist Brooke Bogle.

Attendees included fashion and fitness industry, athletes, actors, celebrity fitness trainers, Bravolebrities, celebrity publicists, personalities, and influencers. Guests of Athleisure House enjoyed food and beverage sponsored by Truly Spiked Sparkling Water, JUST WATER, Bai, Organic Gemini, Maple Water, MacroBar and Truth Bar. While enjoying a sunny NYFW evening,
attendees listened to Athleisure Mag’s NYFW Slaylist mix which played during and after the show. Goodie bags included items to continue the athleisure lifestyle courtesy of Green Blender, HOM, Nature Republic, Quilted Koala, and Trilogy Products, and Victorinox.

Click here, for ATHLEISURE HOUSE sponsors.

Fashion Stylist: Kimmie Smith
Official Makeup Sponsor by Eve Pearl: Led by Nydia Figueroa
Hair Team: Led by Brooke Bogle
Music by: Athleisure Mag Slaylist & DJ Eloy

FOR THE CLIMBERS #ATHSPO

Sometimes you just have to go out and climb! It's about pushing your limits (whether solo or friends), strategizing how you get to the top)and realizing that by prioritizing the goals - you've reached the top and made a number of decisions in a small period of time. Of course, it's a great muscle enhancer.

Brooklyn Boulders - a wall climbing studio with locations in NY and additional cities

| Trefoil Cropped Tank by Adidas Originals TOPSHOP | Colorblock Neon Shorts TORY SPORT | Workout Gloves PROPS ATHLETICS | Tan Line Minimizing Sport Bra NAKED SPORTS GEAR |

THE GROOMING CHORD

Anthony Sosnick has been a leader in Men's Grooming for well over a decade, with his namesake, Anthony. We took a moment to talk with this beauty guru and musician as National Men's Grooming Day takes place on August 19th.

ATHLEISURE MAG: When you launched the brand Anthony 16 years ago, you were a pioneer as well as a trendsetter in the industry, now you have the core line as well as sub-brands under it - what was your background in the industry and tell us about each line and how it is differentiated?

ANTHONY SOSNICK: I had zero background in this industry, however I had a strong desire and passion to create super high quality grooming products for men and women. You don't always need to have a background in something as passion can increase the learning curve significantly.
 
Anthony is our core brand. It is the first line we created and is geared toward men's grooming needs. Having said that, women are also frequent users of the products - hence our tagline, "Developed for Men. Borrowed by Women." Anthony is a premium brand with good-for-you ingredients that is sold in prestige stores and used by anyone from the discerning grooming-conscious person to the everyday man or woman looking for superior skincare.

Shaveworks is our first foray into the women's side of the sink. Each product is considered a "hero" product that is specifically targeted to pre and post-grooming needs for women. It is made with some of the finest ingredients to solve waxing and shaving woes.

Action is our masstige line of grooming products for men. The brand consists of all the daily essentials that a man would use to properly groom himself while keeping his budget in mind.

Finally, Emily & Tony is a collaboration with an old friend who is a renowned sex therapist. The line has three aromatherapy and massage candles that can be used to spice up your home...and your love life.

AM: What sets Anthony apart from other men's skincare and cosmetic brands in the market?

AS: Anthony is one of the only brands that has a founder who leads the creative development and overall brand vision of its products.
 
AM: What is the primary goal that Anthony looks to accomplish when making its assortment?

AS: What's most important is making sure we develop innovative, high-quality products that meet the needs of our customer. We have been developing products for many years now and have a very good understanding of the market but it is also important for us to listen to our customers, while we take into consideration our own methodical and strategic research to bring to the consumer the best in class grooming products.

AM: Anthony is in a number of locations around the world, will it have its own independent stores in the future?

AS: We have no plans to do this at this time. We feel it is more important to support our retail partners and develop our e-commerce websites.

AM: Are there any launches coming out this fall that we can look forward too?

AS: We recently launched an amazing exfoliating cleansing bar that can be used as a shaving soap, body exfoliator, and facial cleanser. The product is fantastic as it does not leave the skin dry or dehydrated, but well-nourished.

AM: What is your favorite product within your lines?

AS: That's a question I get asked often. I would have to say the ones I use most often are the
Invigorating Rush Hair + Body Wash, Glycolic Facial Cleanser, No Sweat Body Defense, An-
thony Anti-Wrinkle Glycolic Peptide Serum, and, of course, our sunscreen for the face.

AM: What is a core ingredient that you believe is necessary for men to have within this line that is in Anthony products?

AS: We have dozens of key ingredients throughout the line. The one that is used most often may seem boring, but at the right level and in the right formula, is very effective. Aloe Vera is an exceptional ingredient for healing and soothing the skin and is especially good to be used in a wide range of men's skincare products.

AM: Are there ingredients that you would like to use that have yet to be included within Anthony products?

AS: At this time we feel very confident that we are using the right ingredients for the products we make. Having said that, we will start to use more advanced ingredients such as peptides and anti-aging complexes as we begin to develop new products.
 
AM: When you are not running your grooming business, how do you decompress in terms of fitness, enjoying meals out, etc?

AS: I am an avid runner and enjoy bike riding along the Hudson River in New York City. When time allows, there's nothing I enjoy more than traveling to Malibu and chilling out at the beach or hiking in the mountains.

AM: We know that you are a fan of music and you play the guitar, tell us about Guitar Mash and how this came about?

AS: A very close friend introduced me to Rebecca Weller who had the idea for this amazing concept. The first day we met she explained what she wanted to do and I was in. Guitar Mash is an amazing organization that gets a wide variety of people together for the purpose of jamming, hanging out and sharing musical ideas in a variety of settings.

AM: Tell us more about your involvement in giving back as we know you support a number of causes/charities.

AS: I've always thought it was important to be philanthropic since the inception of the brand. My father passed away from cancer before the products even hit the shelves so it was important for me to give back, not only in his honor, but also to support the fight against prostate cancer as the brand was initially developed for men.

BINGELY STREAMING

OLYMPIC GAMES™

NBC Networks

This month, the much anticipated Olympic games headed to Rio to watch the world's best compete in a number of games.  With new additions to the games added such as golf (and in Tokyo 2020, surfing will be in the offerings), there are bound to be must see memories in the makings! Standouts include: Simone Biles, Usain Bolt, Michael Phelps, and so much more. Check your local listings as the games will play on a number of NBC Network stations, online and through a Samsung VR partnership as well.

If you miss your favorite sport, you can also see recaps as well to ensure that yourcovered. It all starts off with the Opening Ceremonies on Aug 5th and concludes where it all began in Brazil on Aug 21st. Get your medal count ready!

KEY ART | Acorn TV/Agatha Raisin

AGATHA RAISIN

Acorn TV

This Acorn TV Original Series starring Emmy nominated Ashley Jensen (Catastrophe, Extras, Ugly Betty) in Agatha Raisin, a fun new mystery show. This new show incorporates whimsy, humor, and mysteries. Based on MC Beaton's best-selling novels, a London PR Maven turned amateur sleuth, enters a world filled with mischief, mayhem, and murder when she decides to enjoy her early retirement in the Cotswolds. This hope is dashed when she is implicated in the deadly case of the Quiche of Death. In the fun and witty eight-part mystery, more murders occur in her village. Drawn into their mysteries, Agatha attempts to solve the crime in unorthodox ways. The pilot and series co-star Mathew Horne (Gavin & Stacey, Drunk History) as Agatha’s best friend and former assistant Roy, and Jamie Glover (Waterloo Road) as Agatha’s on-off love interest, James.
 

View fullsize

KEY ART | Netflix/The Get Down

THE GET DOWN
Netflix

Enter the world of The Get Down with Netflix's new original series Directed by Baz Luhrmann. The Bronx in the 1970's comes to life with a mix of NYC gritty street life, the birth of Hip Hop, and of course it's seen through the eyes of young kids coming up as they transition into adulting. Notable titans of the birth of Hip Hop emerge as well as showcasing the style of the era by Costume Wardrobe Stylist Catherine Martin. The first 6 episodes start streaming on Aug 12th with the remaining episodes of the season continuing next year.

BINGELY BOOKS

ELIZABETH + MICHAEL

Donald Bogle
Simon & Schuster

Donald Bogle is one of the country’s leading authorities on popular entertainment. He presents an eye-opening and unique biography of two larger-than-life legends: Elizabeth Taylor and Michael Jackson; and their unlikely yet enduring friendship.

From the moment Elizabeth Taylor and Michael Jackson met, they were hooked on each other. He peered into her violet eyes and was transfixed; she, in turn, was dazzled by his talent, intrigued by his sweet-tempered childlike personality, and moved by the stories she had already heard about his troubled early life. Soon a deep friendship blossomed, most unexpectedly unlike anything either had ever experienced. Their bond of their struggles and place within the public spotlight, their held them together, and their love for each other endured.

Donald shares the emotional connection, without shying away from the controversies that swirled around them.

BOOK COVER ART | Simon & Schuster

THE TRIP

Deborah Davis
Simon & Schuster

Read about a little-known road trip across America that the then up-and-coming artist, Andy Warhol took in 1963, and how this journey profoundly influenced his life and art.

What began as a madcap, drug-fueled romp became a journey that took Warhol on a kaleidoscopic intricate adventure which began in NYC, across the vast American heartland, all the way to Hollywood, and back.

The Trip captures how Warhol intersected with Dennis Hopper, Peter Fonda, Marcel Duchamp, Elizabeth Taylor, Elvis Presley, Frank Sinatra, and other bold-faced names of the time. In addition, he metthose without known names that changed his psyche.

BOOK COVER ART | Simon & Schuster

WHEN THE NIGHT COMES

Favel Parrett
Simon & Schuster

Favel tells the story of a young Tasmanian girl and a Danish sailor and the brief encounter that leaves a lasting impact on both.

Isla is a lonely girl who moves to Hobart with her mother and brother to try to better their lives. It’s not really working until they meet Bo, a crewman on an Antarctic supply ship, the Nella Dan, who shares stories about his adventures with them—his travels, bird watching, his home in Denmark, and life on board the ship. Isla is struggling to learn what truly matters and who to trust, while this modern Viking is searching to understand his past and to find a place in this world for himself. Though their time together is short, it is enough to change the course of both their lives.

5 COOL DOWNS

| Ready to Serve Margarita JOSE CUERVO | Masque Bar Hydro Gel Eye RICKY'S NYC | Icecream Cone BIG GAY ICE CREAM | Miracle Oil: PrimRose Oil Cleansing+ Moisturizing Facial Wipes YES TO | Ice Puff Sun NATURE REPUBLIC |
 

ATHLEISURE LIST: MODELFIT

Former stylist, Vanessa Packer is the Co-Founder of modelFIT, a bespoke workout and nutrition program(she is a holistic nutritionist) which makes it a lifestyle. At it's core, their process emphasizes mindful movement and a balanced diet. This can increase more fitness, increased energy, and balanced moods. These effects are benefits that she feels she has acquired since creating this method.

Clearly, the belief has resonated with its clients which include Taylor Swift, Chrissy Tiegen, Karlie Kloss (as well as a number of notable of Victoria's Secret Angels) who make sure that they are runway, tour, studio, and stage ready. Located in the LES of NYC's Bowery, Vanessa partnered with Celebrity Trainer, Justin Gelband in their 1,500 sq ft space where classes average $40 a session.   

modelFIT provides an effective workout in a space that is beautiful and refined. Signature workouts incorporate a mix of Pilates, Yoga, movement, motion, balance, stability, functional training and more. Instructors incorporate their various backgrounds in yoga, boxing, dance and intrinsic strength training and fuses it with the modelFIT philosophy of mindful exercise. The focus is on slower movement and working smaller muscles, which yields results that lengthen, sculpt, tone and tighten the body.

Guests enjoy a studio space filled with fresh flowers, organic beauty products, plush towels, and the latest magazines to round out their experience. Of course, modelFIT apparel is available for purchase.  It is minimalistic, clean, and modern zen. The space (a former factory circa 1900) sits atop the bustling corner of Rivington and Bowery to have a birds-eye view of the iconic city it sits within. Another service that is offered to members is one-on-one individualized nutrition consulting, in addition to an array of great workouts that are offered at this studio.

MODELFIT FACTS

LOCATION: 212 Bowery NY, NY 10011

STUDIO OFFERINGS: Train like a model is a mantra that is not a part of this gym but is infused within their clientele. Nutrition, zen, and a workout with a focus on smaller and mindful movement is brought together for this method.

THE FASHION GAMES

Read more from the Aug Issue.

MOVEMENT AND SHAPE WITH CUSHNIE ET OCHS

The undisputed "Queens of Body Con," Cushnie Et Ochs know a thing or two about making a statement with their distinctive collections that fit the body to perfection with cut outs, slits, and textural play. Carly Cushnie and Michelle Ochs are more than just darlings of the CFDA, they have continued to showcase their fashion cred as a celebrity favorite on the red carpet with Karlie Kloss, Charlize Theron, Reese Witherspoon, Gwenyth Paltrow, Jada Pinkett and more. They are the go-to for making a sultry and sexy statement, while ensuring a powerful tone. A defining moment of distinction came when First Lady, Michelle Obama wore a custom piece for the White House's Christmas in Washington.

Although they are an American brand, their aesthetic showcases Danish and Italian influences. This summer, the duo presented their SS17 collection at Mercedes Benz Fashion Week. "Inspiration comes, from everywhere, from film to travel to an art exhibition, you can really find inspiration in anything," explains Carly when we asked how they keep the line fresh within their niche focus.

This season's collection focuses on a night out while balancing the duality of movement and shape. As always the design duo compliments their strengths in a way that creates flawless execution when paying homage to the female body. Never understated, they know how to merge their secret formula of edgy, yet classy.

In a word, their brand personifies the heartbreaker, an unapologetic woman who has something to say and wants to be a conversation starter before she has even uttered a sound.

The secret formula of the brand's versatility (as it can be worn from a power meeting, a lunch date, and an epic night out) and coveted nature comes down to its creation. "By design, our garments have a stretch structure and support which is fully lined so there's less of a need for specific under garments," noted Michelle. Looks are created with a balance of hard, soft, tailored and fluidity. Of course, they are all about fabrication details which include viscose, fine ribbed knits, and stretch twill.

The key to success for the team is not just in knowing their niche who continues to flock to them for embellishing their moments on the red carpet; however, the women put themselves into the line as well and continue to look at the ongoing lifestyle of the women who are on-the-go and enjoy going out.

They established this connection with their customer upon this summer's release of their active line where portions of the collections sold out in minutes via their Cushnie Et Ochs X Bandier collaboration.

"Being very active ourselves — and with the female form as the muse that informs our ready-to-wear collection — activewear was a natural progression for us," Carly stated in explaining this portion of the line extension. It is the epitome of being able to wear garments to a number of destinations from the gym, brunch, and out. The ability to do so with ease is an essential to the woman that is constantly on the go.

Although there are a number of designers that are looking to add this type of aesthetic within their collections, this is not a whim for this design set. Carly's workouts include SLT, SoulCycle and fitness artist Nicole Winhoffer's NW Method.

Just as their red carpet looks have enjoyed devotion from celebrities and power women, fitness has also responded with many of the pieces selling out just days after coming to market this summer! The ability to have a chic, edgy, and detailed look that provides the necessary function in the studio, but can also be rocked for life after the gym has resonated with their base.

When asked why it made sense for the ready- to-wear brand to include this within their design, Carly points to seamless integration. "At its core, Cushnie Et Ochs has always been about women's bodies. We wanted to create something for our existing, as well as next customer, that worked seamlessly into her next phase of life. So the natural progression was to create this athleisure line."

The all black capsule collection focuses on core pieces that stylish gym-goers can easily embrace. The edit of 10 pieces includes leggings, crop tops, jackets and tank tops. Of course, their signature of slits on slits and attention to detail is woven throughout the line. Notably, the duo have utilized fabrication that stretches 2 or 4 ways for their red carpet collection however this capsule uses fabrics that stretch 8 ways ensuring that everything stays where it is meant to be regardless of the workout!

"We were inspired to create the activewear version of our little black dresses and to highlight and define the female body through our signature cuts and sculptural lines," explained Carly. Being active herself and due to the nature of their designs, the duo understood that their base wanted to have this option. As always, laser cutting has been a core of the design and with this collaboration, the skin almost becomes another portion of the design element.

"In general wellness has become very important and people should be taking better care of themselves. But when you have great looking activewear, you not only perform better but you can transition from working out to normal life easily!" exclaimed Carly.

The ability to be synced into their customer and to ensure that they have her covered from day to night, as well as when she pops out to maintain her physique, keeps Cushnie Et Ochs connected with who they are as a brand.

As a mantra, "the brand is a for women by women, and we want to always express this female sensuality in our clothes," they proclaimed. Regardless of the season or focus, this is a pivotal pillar in their design ethos.

The only constant is change and the Cushnie Et Ochs team continues to focus on what they do best, while looking at natural expansions that will continue to support their existing customer while also introducing themselves to new fans. They believe that their success has also been established in understanding that with so many options that are available, it is essential to create colections that allow consumers to purchase items that go beyond a season and not to make them so specific. This showcases their true versatility and establishes their ongoing loyalty.

What's next for this duo that continues to get it right by focusing on the details and the intimateconnection with their base? On the horizon for this fall is their much anticipated e-commerce store which is another benchmark from a brand that continues to move forward since they launched in 2008 and were picked up by Bergdorf Goodman in 2009!

Read more from the Aug Issue.

TRAILBLAZERS MICHAEL HEJTMANEK

We caught up with Michael Hejtmanek (pronounced het-man-ick) for our next Trailblazer feature just before he was heading out to ride with some friends.

Trailblazers is our series where we catch up with active creative leaders and innovative thinkers to learn more about our out-of-boardroom adventures, expertise and passions.

Michael has been with Hasselblad Bron since 2008. Hasselblad Bron is a distributor of professional photography products in North and South America, which acquired control of Hasselblad Americas in 2012. Michael rejoined the photography industry after 20 years in the technology industry. Prior to then, Mr. Hejtmanek had been with Oracle Corporation and Compaq (formerly Digital Equipment Company) designing and building large-scale enterprise application solutions. He studied photography and anthropology at Ohio University and holds an MBA from Columbia Business School. He lives in New York City.

ATHLEISURE MAG: How did you get involved with motorcycling? How quickly did your passion evolve?

MICHAEL HEJTMANEK: It started as a midlife crisis activity. I have been doing extreme sports all my life pushing the limits any way I could. But when I turned 45 years old I got rid of my mountain bike and took a Motorcycle SafetyFoundation class. The driving force was the romantic notion that motorcycles represented freedom coupled with some sort of masculine desire to prove my manhood as I entered my mid-forties.

I remember texting my MSF instructor the day after the course ended. “I just bought a Ducati and I am so excited.” She replied “Be careful, keep learning, and be careful.” The first thing about motorcycles that burned into my brain was the MSF instructor telling me that it takes about 100 actions to drive a car and over 2,000 to ride a motorcycle. I found this intriguing and a challenge. I was determined to learn. So I rode. I rode a lot. And I took classes and read books. I soaked it up the way I approach everything. Total focus and commitment. The best way to learn is to ride with professionals who know how to teach. So that’s what I did. I quickly hit the limits of what could safely be done on the streets and within a year of getting my license was on the race track to learn from professional instructors. For me riding is very technical, its all about precision and speed. And while I do own a few vintage motorcycles, my love is the fast sport bikes.

AM: Do you bike to work, what are some of the pros and cons and how do you maximize safety?

MH: I ride to work almost every day. Safety is definitely the number one thing that you can think about when riding especially while travelling through Manhattan, over the Hudson river and onto the NJ Turnpike like I do every day. I have met some people who ride while listening to music. And I have met some who ride with a headset so they can talk on the phone. The statistics are against those who do not put 100% of their attention on staying alive on a motorcycle. I commute every day from the Upper West Side of Manhattan about 45 miles to our North American headquarters in New Jersey. I always ride with full armor because crashes happen and I have had my share of them. I always wear all the gear all the time (AGAT). Riding the NJ turnpike is sort of like playing Frogger. The entire ride is an effort of focus and concentration. Every car is a potential killer waiting to make a sudden lane change. You can never be in a blind spot. You watch for drivers who are texting. You see them drinking beers, you smell them smoking pot. You are always analyzing the lay of traffic and thinking, “Hey there is an opening there for that guy two lanes over, he might make a lane change and cut me off.” It is like a paranoid chess game in real time where you need to anticipate all the drivers’ possible moves before they make them. But then there are the moments when you can slide through traffic, find a great big sweeping turn, and accelerate through the whole thing like you are riding on rails…its magic. It's worth the risk…I get better gas mileage than a Prius (well I actually don’t know that to be true!). But I arrive to work each morning with a huge grin on my face. The commute is cerebral and exciting. It wakes me up, I know I am alive. But getting hit by a taxi cab a few weeks ago at 40MPH was not fun. Just like everything in life, you assess the damage and decide whether you want to get back in the saddle. 

Photo courtesy of eTechPhoto

Photo courtesy of eTechPhoto.

Photo courtesy of Hasselblad.

AM: Are you part of any clubs? How often do you meet?

MH: You mean a gang? Motorcyclist in NYC can be a real problem. There is a lawless out of control faction. We have seen too many incidents in NYC over the past few years that shed a very bad light on motorcycles. Anytime I see more than 20 motorcycles riding together weaving in and out of traffic I cringe. But that said, I do ride with a few very conscious groups of other people who value their own lives as much as they value the others in the group. We ride with a maximum of 8 riders all about the same skill level, all very competent and fast. There are no written down standards of safety because everyone has their own skillset and comfort zone. When we ride with new riders we watch them very closely. People are quickly scolded for risky behavior and are eliminated from the group when they show behaviors that may be dangerous to themselves or to others. When we are not at the racetrack we ride at least two big rides each month. Riding the roads is different from the racetrack. The roads are public, dangerous, and fun for riding with constraint. The racetrack is the place for pushing the limits and also the place where our safety standards get set and reset. On the street, our rides are generally 300 to 350 miles up from NYC usually into Connecticut or the Catskills and we are usually back in the city before 3pm…before the deer come out.

AM: What kinds of physical and mental preparation are needed? Do you work with any mentors to improve and push your bounds? (loved handling higher speed turns)

MH: You are right to point out that the prep is both physical and mental. If I have a head cold or if a have a huge fire burning at work, my performance will be more affected that if I am physically out of shape. But being in shape is absolutely important as well. Some people imagine riding a motorcycle to be like riding a bicycle. But from the perspective of your body I would say that riding a motorcycle is much more like riding a horse. On a horse your legs do most of the work. Your hands are only used for steering input. The same is true on a motorcycle. The handlebars are not for holding on, they are for steering and throttle control. If someone gets off a motorcycle and complains about their wrists and forearms hurting, then they are doing it wrong. On the contrary, when someone gets off a motorcycle after a long ride and their legs hurt so bad that they can barely walk…well that person is doing it right, but probably should hit the gym some more.

But the physical is almost irrelevant in terms of importance compared to the mental. Riding smooth and fast is mostly mental. Its about vision and fear. The conscious control of your vision and your fears is the hardest thing about riding at your limit..and hence expanding that limit. Sure there is a lot a things to understand like traction, body position, and throttle control. But the thing that makes most riders crash is fear and vision. Keeping your eyes wide open and able to see the big picture in any turn without getting drawn into some detail is critical for smoothly executing a turn. But vision isn’t everything. As speed comes up, fear enters the picture. Your own brain can become your worst enemy as fear tries to govern your actions. A perfect example would be to ask any non-rider what you should do if you enter a turn so fast that the tires start sliding. Most would say to slow down or hit the brakes. If you touch the brakes while your wheels are sliding, you will crash. But if you add speed gently you will come through that turn just fine.

AM: Do you do things to take your involvement further, such as track racing or competition? What’s next?

MH: I did about 20 days at the racetrack last year which was my second full year on a motorcycle. The first time I got on the racetrack I was completely addicted. I do about half of my days on the track at the California SuperBike School. I find that on my own I can make minor improvements in technique and lap times, but with the school I can make leaps and bounds. The Superbike school is one of those high performance organizations that is so well run that it is a real rarity. I can’t say enough good things about them. They create a professional environment that allows you to safely improve your technique by leaps and bounds. A good example would be how not only my laptimes but also my confidence through fast turns improved from a track day in April to a track day at the same track in June. I was having a mental problem with a really fast turn. I was hitting the turn at 70MPH on average. Keith Code, the founder of the school worked with me on how to think about the turn, how to see the entrance and exit differently, and how to really see and understand that part of track. He coached me through relaxing and worked with me on how to slow down my mental process. By the end of the day I was taking the same turn at 104MPH….That’s not the type  of improvement I can do by yourself. The Superbike School is really responsible for making me the rider that I am today. All the coaches there are sort of magicians. They work through the physics of the motorcycle and the operation of the brain.

Anytime one is doing a sport where a mistake could end very very badly, concentration and focus are extremely important. Riding at the track has heightened my ability to focus, to see the big picture, and to respond more calmly but incredibly quickly to problems as they arise. Any member of my team at Hasselblad has seen how this has spilled over into how I manage people at the company. We have become more confident, less reactive, but quicker in our execution…And I don’t tend to get as angry when things go wrong…which makes everyone a lot happier. The next thing for me is to start working on is simply finding more time for the race track or the dirt track in between launching some really exciting new cameras and lighting products.

AM: As part of the leadership at Hasselblad, are you also passionate about racing photography? Have you experimented with any drone sports photography when riding?

MH: We have supported a few photographers who take a very artistic approach to motorsports photography. Many members of the high end professional car and motorcycle shooters use Hasselblad cameras. But trackside racing photography it is not our core market. We have some new products that might change that though. 

Regarding drones, I have been on a few racetracks where drones have been used to make photos and videos of riders. But these are mostly at unregulated or lesser regulated tracks where we do Supermoto riding. The big tracks have a general rule against them as they could be extremely dangerous to the riders on the track if not kept out of the way. The drone market is an incredible one. It is one that we at Hasselblad are very excited about. Our relationship with DJI (a minority investor in Hasselblad) is just starting to bear fruit as we launched our first joint product with DJI in early July 2016. The M600 Drone is a fully integrated combination of the Hasselblad A5D-50c 50 megapixel medium format camera and the DJI Matrice 600 drone. The solution provides a professional long range solution for high resolution aerial photography with unmatched resolution and flexibility.

AM: What brought you to Hasselblad? Tell us more about its ethos - ‘Create to Inspire.’

MH: In 2012 I had the chance to meet some of the board members of Hasselblad. I was running a distribution company that sold a handful of high end photographic products and knew the market quite well. During the meeting it quickly became clear that we shared an opinion that drastic changes were afoot in the imaging market and that drastic changes were needed by the companies that supplied tools to the imaging market. We shared a common vision of how the market would play out and what products were needed to not only survive, but to thrive in the new reality that faced the industry. The thing that really sealed the deal was when I pulled out my iPad and showed them a 3 slides that I had made to show where the market was heading. The chairman of the board cut me off, reached into his bag and pulled out his iPad, he spun it across the table and showed me that he had exactly the same three slides. At that moment we both knew that we had the same vision for how to grow Hasselblad. And today, we are in the middle of realizing that vision. The Launch of the Hasselblad X1D camera is the most important camera that Hasselblad has launched in over 10 years. The X1D is a game changer that redefines
high end photography. The response to this camera has been incredible. It packs more image quality into a package smaller than most small sensored 35mm DSLRs. It truly redefines the market. 

Create to Inspire are the words that drive us. We want to create products that inspire all Hasselblad employees. These products must enhance the pride we feel in carrying the Hasselblad name. And on the other side we want to create products that our customers can used to create images that inspire others. When we made the X1D we kept asking ourselves if this camera really can live up to the name, does the image quality inspire us, do the ergonomics inspire us, does it look inspiring? And then finally we ask will this camera inspire photographers to reach beyond the normal, beyond the rules, beyond whatever roadblock they may have? Will this camera be used to create the new iconic images of our time? We believe the answer is yes.

AM: Hasselblad is known for superior image quality and elegant ergonomic design, what are the core values that drive such continued craftsmanship and high performance?

MH: Hasselblad is uncompromising. The employees all take pride in the brand. The company has employees who have been building of repairing cameras for 40 years. These veterans help anchor the brand by providing a living reminder of the past and of the core values of Victor Hasselblad. For a camera to be a Hasselblad it must first and foremost have the best image quality. This means that we must have the best imaging sensors, the best image processing algorithms, the best color, and the best optics. Then, the camera must also have the best ergonomics. It needs to fit in your hand comfortably, the controls need to be easy to adjust. Basically, the ergonomics should make the camera melt in your hands so you can forget about it and use it as a natural extension of your vision. And finally, it must look great. Design is a key component to everything we do.

AM: We loved checking out the new (and first) medium format mirrorless X1D camera prototype at your NYC launch. (US $8995 body, US ~$2.3k for lenses). Boasting a brilliant 50 MP for image quality, we found it to have a fancy feel and UI, while remaining light-weight for walking about. With luxe function meets form solved, what kinds of photographers do you feel the X1D will take off with?

MH: The X1D opens up Hasselblad again to a much broader market. In the days of film, the Hasselblad 500 series cameras were the go to cameras for anyone who was serious about photography. While providing similar image quality, the X1D is different from our H6D series of cameras. The H6D cameras are system cameras. To non-professionals they may seem intimidating with controls functions and modularity that may not be appreciated by a photography enthusiast who may not have special camera needs. The H6D is also heavy and more at home in the studio on a camera stand then in a back pack in Bur-
ma. On the contrary, the X1D is lightweight, small, and unintimidating. It is a really great easy to use camera with an imaging sensor that is much much larger than any other camera in its weight class. So the X1D is a camera for anyone’s camera bag, anyone’s backpack. It is equally at home on a tripod shooting beautiful landscapes, or shooting street photography in the beautiful afternoon light in Paris. It has great resolution and high ISO performance which also makes it an excellent camera for wedding photographers. Take it anywhere and shoot anything, you wont be disappointed with the results.

AM: How is it to balance handmade Swedish craftsmanship with modern chic features, such as the pop-up function flywheel, Wi-Fi/GPS connectivity and touchscreen UI?

MH: Sweden is where are roots are. We are located in Gothenburg which is an amazing city. Our headquarters is right next door to one of the best engineering schools in Europe. The city is home to many high technology companies. We don’t have a problem with modern and chic. Our engineers and designers come from a diverse set of industries and product ideation meetings provide a literal smorgasbord of ideas and practical studies of feasibility and implementation.

AM: Extraordinary high resolution, tonal balance and depth are hallmarks from Hasselblad, what are your latest high-range cameras and where are some notable places they are used?

MH: Our cameras are deployed throughout the world for critical imaging applications. The applications range from the top fashion photographers, the best portrait photographers, the most amazing landscape photographers, to the most demanding museum. There are too many names to name, but if a photographer is really serious about image quality you can bet that they are shooting with a Hasselblad.

AM: Optimized life is much about being focused, tell us about True Focus feature and your Phocus image processing software.

MH: Optimized life is something that we think about all the constantly. We only get to live each moment once. So be present in that moment and make it count. We pick and choose our focus very carefully in the way we work, in life, and in our cameras. The True Focus feature sets Haselblad apart from the competition. It is a unique focusing system that allows a level of focus accuracy not available in other cameras on the market today. It works by allowing you to select the point of the image where you want to be have the most critical sharp focus and press the True Focus button. The True Focus system locks critical focus onto that point and keeps it there even if you recompose the image or change the way you frame the image. A set of gyro sensors take into account the camera position as well as the curvature of the lens to make sure that your focus stays true.

AM: Entering your 75th Anniversary, Hasselblad has a legendary heritage from the first Apollo 11 moon landing to a host of iconic sports, fashion and lifestyle moments, what are some of your personal favorites?

MH: It’s impossible to name only a few, so I will just name one. I am partial to the ephemeral work of Hiroshi Sugimoto. His work can be both beautiful and soft while being technically perfect and deeply meaningful all at the same time. In terms of iconic imagery nothing can beat the moon landing images. Those images changed humanity on a scale that no other image even come close to (pioneer Buzz Aldrin pictured on page 123 with Michael and son Jackson).

AM: We love that the Masters program continues to be a time-honored tradition, who are some of the spotlights for 2016?

MH: The Hasselblad Masters is a really important program for us.  It allows us to celebrate creative photographers who excel in their area of imaging.  The Masters awards are granted to 12 photographers every two years. It's not just a portfolio review and a prize. It is a process that ends with the 12 selected photographers going out into the world and making new original works to be included in the Hasselblad Masters book. The process is a lot of work and the winners join a family of other photographers who carry membership in a very special club. We look forward to honoring all of them at a ceremony during Photokina in September.

2016 Masters List: Art - Katerina Belkina, Fashion/Beauty - Roy Rossovich, Landscape/Nature -Lars Van De Goor, Portrait - Natalia Evelyn Bencicova, Product -  Giorgio Cravero, Project//21 - Jake Reeder, Street/Urban - Ali Rajabi,  Wedding - John Paul Evans, and Wildlife - David Peskens.

AM: Having global ambassadors on a mixture of different subjects is great for younger aspirational photographers, who are some to watch in fashion, fitness, sports and lifestyle.

MH: Its become very difficult to set yourself apart as an up and coming photographer. You must work harder now than ever before to set yourself apart from the crowd. There are so many young photographers doing such great work. We feature some of them on the Our World section of our website.

AM: What’s next for announcements to look forward toward with the X1D, we can’t wait!

MH: The X1D is out of the bag, but the Photokina Trade Show is coming up in September in Cologne, Germany. Keep your eyes on us as we may have some surprises.

P. 116 photo courtesy of Erik Vanlind. P.120 + 128 photo courtesy of eTechPhoto. P.128 photo courtesy of Hasselblad. Picture to the right courtesy of Tom Oldham shot on his H6D-50c.

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THE JET

The life of athletes is one of dedication and extreme focus, mentally and physically. They focus on a number of areas to be successful - breaking records, obtaining metals, and establishing their legacy. With the Olympics™ days away, we chatted with sprinter and three time Olympic medallist, Carmelita Jeter. 

ATHLEISURE MAG: We know that your athletic career started in high school but what made you want to be a sprinter?

CARMELITA JETER: In the 9th grade, my basketball coach said that I needed to stay in shape and so I went on the track team to do that – it was my only objective. Then I ended up being good and like any person, when you realize that you are good at something – you decide to stick with it. I’m not saying that I wasn’t good at basketball – I was. I just loved the individualism of track and that you took all the credit and all the blame. I feel that the sport builds a lot of character as you have to push, sacrifice, and train harder. It’s not a sport where 4 other people can save you. Starting as late as I did, people thought that I wouldn’t have made it as far as I did. I think that by starting later on, it assisted me in not burning out. I was fresher in the mind.

AM: How was it like when you prepared for your first Olympic appearance and how was it when you were doing so for the games in Rio?

CJ: The first Olympics™ in 2012 – I was coming off of so many great years! In 2009, I ran a 10.64 which made me the second fastest woman ever and the fastest woman alive. I didn’t lose a lot of races that year. In 2010, I came off excelling as well and won a Diamond League Trophy. In 2011 it was World Championships and I won the 100 meters and took 2nd in the 200 and won gold in the 4x100m. 

So I had all these great years going into 2012. The momentum was, “ok you’re hot right now” and what are you going to do to stay hot? I was going into the Olympics, doing all of these cover shoots, interviews, and at that moment, everyone wanted a piece of Carmelita Jeter. 

Unfortunately, in 2012 my aunt who had been diagnosed with cancer in 2009 passed away. This was difficult for me as I was very close to her. I bought my first home down the street from her – who buys a home down the street from their relative unless they are really close? Her passing in March 2012 was really devastating. I didn’t want to run anymore. My approach had changed. I went from being really aggressive and focused to my coach having to call me to make me come to practice. That shows how bad it had gotten as I didn’t want to go. Before she had passed away, I told her that I was going to make the team. I had to check myself and say, “ok are you really going to fail now and not do what you said you would do?” At that moment, I became a monster and you couldn’t stop me – no holds barred and I was going to make the team!

My preparation for 2016 was different as I was 4 years older. I had torn 2 quads and had a quad surgery going into 2016. I had to change how I ate – I went all organic with Nutrifit. I was fortunate enough to have AquaHydrate supply me with bottles of water. I started physical therapy with Evolution PT in Culver City. There were all these things I did adding Pilates with Pilates Platinum in Venice Beach to my equation. This was my Pinky and the Brain – I wanted to stay healthy and it was my only objective. We all know that mentally, I am just a monster. I can run on one leg. I did it in 2013 and tore my quad that year and still got a bronze metal. My heart and mind was never the question. It was whether my body could hold up. After doing so many years of pounding to it – would it hold up? In that aspect, my everything had changed as I needed my body to stay together. 

The week before Olympic trials came, my left quad started to aggravate me and I thought, “you have to be kidding me.” It was devastating because you workout so hard and this time it was an emotional workout more than a physical work. Emotionally, I said that you can do this at 36, but my body was like, “I don’t know boo – I don’t know.” I decided not to run because I got an MRI and it said that my tendon was completely inflamed in my quad. My doctor, Dr Frederick (who is also the doctor for the LA Clippers and Wayne Griffin) gave me the doctor and the friend conversation. The first conversation hurt as he was honest. He said, “if you go out there, you'll make it through the first round and the second one. But when you have to really put your foot down on the gas – you might tear this tendon Carmelita and you’ll be back here and we might have to have a surgery.” That was the doctor conversation and then as a friend he said, I know how hard you work and how tough you are – I know you could pull it off but he didn’t want me to mess my body up forever. For him to have that type of conversation with me let me know how much he cared about me beyond being a doctor and he gave me both scenarios. 

It was so emotional, but I called my coach and I cried like my best friend had stolen my boyfriend. He wanted me to come to the trials but I was so emotionally messed up that there was no way I could be there. I stayed home and watched the trials and of course I want Team USA to win. I’m such a competitor and patriotic – I just want to go out there and get it. So seeing this new team get selected – I knew this was the new era. A lot of the people that I typically run with didn’t make it or got injured. It was hard to watch that as well – other runners not making it showed me the reality that this was a changing of the guard moment. 

AM: When training for meets, what does a typical day look like?

CJ: Right now I am still waking up at 5:30 in the morning, which is the worst thing as I’m not working out – so I just look at the wall. Usually, my schedule is to wake up at 5:30 and to be out the door by 6:15. I’m in the weight room by 6:45. We would train at Gold’s Gym in Venice Beach, so I would be there from them until about 8am in the morning. That’s lifting weight, power weights, power clinking and then I would drive to UCLA in about 30 minutes and we would start practicing there starting at 9/9:15. I’m out there until about 11/11:30. Then it depended on what I had that day. I would leave practice and go to CryoTherapy (imagine getting into a giant freezer) in LA and then grab food as Nutrifit, would bring my meals every morning so I would have it with me and pop it in the microwave somewhere. I would either head home and relax to get ready for Evolution PT which was about an hour. My day would be done by 1:30/2pm as I tried to keep everything together so that things wouldn’t linger out.

After that I didn’t have anything else to do. I would go to Pilates on Tues night at 8pm – my only day that I did something late. This way I could come home, drink water, and relax. So I couldn’t complain about the schedule.  

AM: What was on your playlist during training/working out?

CJ: It always mattered how I felt in the morning. If I woke up and felt the birds were chirping – I’d listen to Maroon 5. I always loved listening to old songs from Aaliyah – something about her voice made me feel calm. If the day was different and I didn’t want to go to practice, I’d have to listen to Jay-Z, Nas, Beyonce, Rihanna. If someone pissed me off – Kanye was always on the playlist and always waiting. 

AM: What’s next on your calendar in terms of in the sport and outside of it?

CJ: Right now, I have actually been pretty busy. I’m trying to stick my hand in all kinds of pots! A few days ago I presented an award at the Humanitarian Sports ESPN of the Year Award to one of teams. It was really exciting and my first time doing that and standing up there. It always feels like everyone’s looking at you and judging you to see if you are going to mess up and I was like, “no I’m not!” I really enjoyed that. I have been a professional since 2007 and this year’s ESPY Awards was my first time in attendance! How crazy is that? I’m usually out of the country in July training or competing. So for me to get glammed up and to go – it was a highlight and I’ve always seen it wishing I could be there. Being in the environment and seeing the tribute that they did for Muhammad Ali and hearing his stories that I didn’t know to it’s fullest extent brought tears to my eyes. 

I’ve been talking with NBC, and hopefully, I can start commentating with them through the Olympics. I want to do so many things – commentate, do public speaking, talk to athletes, empower women to be freaking amazing and get into acting. I know it’s not easy to do it as like a sport, it’s a craft that you have to focus and dedicate yourself to. I feel that I have the personality to do it. I wouldn’t mind being on a sports panel talking with athletes or a day time show! 

I loved that I have been able to get dressed the last couple of days. Many people think that if you’re an athlete you’re just that, but no boo – I clean up VERY well! I’m just excited about so many avenues that I can get into. I really want to be the first woman that can coach in the combine – to coach the guys to run fast in the 40s. I am always trying to set goals to be the best at it. Just like Becky Hammond is the first woman to assistant coach for the Spurs. I want to be the first woman trainer in the combine for sprint. Not just setting it up for football, baseball – I just want to break some barriers. There are so many barriers for women to just smash and I’m just trying to get a bat right now and just go crazy - Lemonade it! 

AM: What’s your personal style on the track, when you’re going out, and then for brunch?

CJ: For the track – honestly I never match unless I am doing interviews. As long as it said Nike, I would put it on – it could be burgundy, orange, green. I went to practice as if I was going to work and to get dirty – it was not a fashion show for me. That was my mindset when I got dressed in the morning as half the time I would get dressed in the dark. It was about sportbra, shirt, tights, bag – let’s roll. I had my gear in certain drawers and it was easy to grab. I didn’t put thought in it. Interviews – I was matching from the hats to the socks, in matching Nike. 

For red carpet, it matters what the event is – fancy dancy, LA casual etc. If there is a lot of energy and press, I use Noel Smith who has been dressing me for these last two events. I have used her before, but I told I’m really going to need her when I’m truly stepping out. She’s keeping my style as she knows I don’t want to be uncomfortable. I want to be classy and give a little sass. 

For brunch, it just matters how I feel that day. I am a vneck and jeans girl. I have 20 – 30 fresh with tags tees on. I will pop one on with a pair of jeans and a blazer and roll. It’s my go to that works with everything. If it’s an event that I have to wear a dress then I will do a flowy dress by BCBG as they always have a number of them that works! For the most part- I’m a vneck/jeans and heel kind of girl. 

But it you’re my friend and I don’t care, then I’m going to throw on sweats, a baseball cap, tee-shirt and some high tops and we’re going to eat. It just matters who I’m with. 

AM: You have a lot of commitments with friends, family, etc – how do you stay balanced and give yourself the time that you need?

CJ: I just got back from Cancun. I like to take vacations, but I don’t like to be gone for too long so I take a number of short trips. I like to lay on the beach, think, and relax. When I need to just be Carmelita, I like to shop – there’s nothing like a little retail therapy. It can be something small or big but I like to give to myself as I work so hard. I love to be with my family as I love them – we’re like Soul Food. I love the energy and that I don’t have to do interviews or overly smile and play nice. We can talk crazy and it will just stay there and I don’t have to worry about it showing up somewhere. I definitely like people who love ‘Lita (that’s what people call me who know me). I love horseback riding, go carting (I’m a champion) – I love being active and things that have nothing to do with track. When you come into my home, there is nothing in there that lets you know I run track and I like that I can open the door to my house and have that serenity now feel. Now if you go into the garage, that is something different!

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GET ON POINT

Athleisure Mag was excited to sit down with Craig Smith during his busy schedule. We created a fashion x dance photoshoot with celebrity personal trainer, Craig Smith. We talked with him about his passions; being Madonna's personal trainer; Creative Director, and Head Master Trainer for Hard Candy Fitness – her international gyms; who he is influenced by; and how he keeps everything balanced. 

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ATHLEISURE MAG: What goes into becoming a top choreographer?

CRAIG SMITH: Talent, creativity, artistry, vision, discipline, fortitude, and hard work.

AM: Do you have any fun stories to share from iconic music videos or tours you were part of through the years?

CS: When I danced for Rihanna on a short Japan spot date tour for Nike, the audience was silent every number of our performance until the very end of each song. It was funny to me at the time because I had never experienced that before.

AM: Tell us about Hard Candy Fitness.

CS: Hard Candy Fitness is an international luxury gym brand inspired by Madonna - the artist, athlete, and icon. Our signature and exclusive premiere programs are created and inspired by daily workouts I create and do with Madonna, her worldwide tours, music videos, music, and fitness philosophies. We’ve had great success with the brand since 2010 with club locations in amazing places like: Italy, Chile, Russia, Germany, Mexico, and more. I have the awesome roles of Creative Director, and head master trainer of the Hard Candy Fitness Sweat Crew (a team of professional dancers & fitness coaches).

AM: As Creative Director and a Master Trainer at HCF, give us the scoop on where things are headed.

CS: We are launching a variety of incredible new programs to add to our current premiere programming roster and are opening locations in more amazing regions around the globe!

AM: How did you come to work with Madonna and what's it like to train/work with her on tour and personally?

CS: Madonna extended a personal invitation for me to work with her personally 2 1⁄2 years ago after having already worked with Hard Candy Fitness as both a Master Trainer and consultant for 1 year prior. Working with Madonna both personally and on tour is demanding, fun, chill, educational, and more all at the same time.

AM: What's it like to balance being a multi-faceted creative and coaching others at the highest level?

CS: I've always been a person of variety and multi-faceted. To maintain balance, I do my best not to overwhelm myself by taking on too much of a workload nowadays. I’m not afraid to say ‘no’ to things, or say ‘yes’ to things that inspire me.

AM: You have a wicked sense of style, first off what makes a good cap? 

CS: Style, fit, versatility, comfort, construction, and functionality are things that make an excellent hat to me.

AM: How would you define your style?

CS: Urban, high fashion, classic, modern, edgy, conservative, funky, and everything else in-between.
 
AM: We know you love kicks too, what details do you like on them?

CS: Color, high top, edgy, and fashionable are all details that describe most of the kicks I own.

AM: You have a pretty busy schedule, what are your top 3 places to eat in NY and some of your favorite international destinations that we should add to our list?

CS: My top 3 places to eat in NYC: Peacefood Café, Candle 79 and/or Café, & Hangawi Restaurant. One of my favorite international spots I love is Mae’s Deli in London.

AM: How has vegan life helped shaped you?

CS: Vegan life has literally helped save and change my entire life for the better.

AM: We know you’re super reflective, how often do you jot thoughts and ideas down? What's being in the zone for you?

CS: I jot down thoughts and ideas every single day. Being in the zone is usually when I’m listening to instrumental jazz music; which helps me maintain incredible focus and concentration while I download all concepts/ideas.

AM: How big is organization in your day? Walk us through some typical routines.

CS: I’m a Capricorn; which means organization is everything! Typical daily routines range from prayer/meditation, emails, conference calls, reading, quality time with family & friends, personal workouts, planning workouts for clients, creating some form of art, and more.

AM: What’s next for Craig Smith after moving forward with HCF?

CS: Jumping back into music, dance, fitness, and some new & exciting entrepreneurial endeavors!

AM: What kinds of things do you like to do to have fun?

CS: I love watching documentaries, supporting live creative arts performances & shows, dining out, traveling, reading, writing, museums, sports, and much more.

AM: What are your must-haves for a dance, workout and chill playlist?

CS: My must-haves: comfortable stylish gear & footwear, awesome workout spaces, and my personal music playlists I create for my workouts and/or classes.

Photoshoot taken at Modern Arts Loft - NY, NY

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GREECE INSPO X MIAMI SWIM WEEK WITH TORI PRAVER

All eyes were on Miami as another successful season of Swim Week SS/17 hit South Beach. We caught up with former Sports Illustrated model, Tori Praver, who closed the season with her namesake line. This season she showed her 2017 Resort Collection entitled "Royal Castaway" which takes inspiration from Greek architecture, tiles, and white ocean rocks. Filled with earth tones balanced against black and white as well as limoncello and chili pepper hues. Tori Praver is available at Barneys New York, Saks Fifth Avenue, and Anthropologie.

We took a moment to chat with Tori about how she keeps Swim Week Stress away, stays healthy, continues to be fit on the road, and spending time with her family during one of her biggest weeks of the year.

ATHLEISURE MAG:  What is the inspiration behind this year's collection?

TORI PRAVER: I was inspired by travels through Greece and European cliffside beaches. We've also introduced a new range of coverage for bottoms this season that speaks to our youthful and mature customers. I'm also thrilled to offer some new styles for our separates - fit and form and very important to me, and are the cornerstone for everything I create.

AM: What does it mean to show at Swim Week?

TP: As far as being a swimwear designer goes it’s what you wait for all year – it’s a very special place to be able to showcase your collections and it’s also a lot of fun at the same time. I get to reconnect with my fellow designers and see everyone again from years past.  

AM: How do you stay fit on the go? 

TP: I try to eat clean whenever possible and keep up my workout regimen while on the  road. Luckily my family and I had the privilege of living at the Penthouse Residences for the week at 1 Hotel & Homes South Beach. The property really promotes a healthy lifestyle and offers a wide variety of healthy dining options by Chef Tom Colicchio, as well wellness and fitness classes throughout the day from SoulCycle to Spartan training, rooftop Yoga and more.

AM: Why is eating organic important to you?

TP: I’ve always been cautious about what I eat but now that I have two children, it has made me that much more aware of what we put in our bodies. There are so many hidden ingredients / chemicals in the food people eat every day without even knowing. Eating organic makes you feel healthier and better overall, and it’s important to me for my kids to also be aware of these things. 

AM: How did you combat Swim Week Stress?

TP: Living in the Penthouse Residences at 1 Hotel & Homes South Beach was a stress relief in itself. My daughter Ryan was always entertained around the property between the four ocean front swimming pools, children’s activities and more. I was able to escape in the mornings as well to the SoulCycle studio on property and spun out my stress. It was really fantastic having everything I love in one place and made my life during Swim Week much easier. 

AM: Now that you completed your show, what are you up to for the rest of the summer?

TP: I’m going to relax, spend time with my kids and not be stressed! I’m looking forward to staying in one place for a while. 

AM: What lessons did you learn as a Sports Illustrated Model that have assisted you in balancing your time, being successful as a designer, etc? 

TP: It wasn’t necessarily what I learned as a model, but the individuals that I’ve met along the way and the connections that I made were a huge advantage when I decided to start my own swimwear line. Every person you meet comes with their own life experiences and I’ve enjoyed getting to know and learn from so many different people throughout my career with all different backgrounds. 

GOOD MORNING, MICHAEL

Michael Strahan is a true New York icon. We had the pleasure to chat with him about his new athleisure line, MSX by Michael Strahan; where we can see him next; and how he remains on top. We also caught up with Stuart Billingham, JCPenney Creative Director for Men's Private Label for more on the collection.

ATHLEISURE MAG: - Stylish active lifestyle sounds like a great ethos for you, you’re always looking good on-the-go – what’s an average day like for you?

MICHAEL STRAHAN: There really isn’t an “average day” for me. Every day is so different, especially during different seasons. For example, during football season, I’m traveling from New York to Los Angeles for NFL on FOX. On days that I’m on Good Morning America, I wake up around 5:30am. My afternoons are always different. Sometimes I’m taking meetings with my management and production company, SMAC Entertainment and other times I’m doing activities that I enjoy, like playing golf! I’ve been spending a lot time working on my athleisure line MSX and my clothing line Collection by Michael Strahan.

AM: When did you first decide to jump into a companion line for Collection by Michael Strahan?

MS: I had a lot of fun creating Collection by Michael Strahan with JCPenney and I realized that in addition to great tailored pieces, men also need comfortable, stylish clothes that can be worn anytime. MSX by Michael Strahan is inspired by my active lifestyle and provides men trendy, functional pieces that can be worn everywhere. I call it my EveryWEAR for everywhere. And best of all, it's all priced for a great value. I'm really excited to be part of what's happening in the overall athleisure movement and I'm excited for the future of MSX.

AM: Why do you think athleisure wear has become such a movement?

MS: The way people are living these days has changed. People are on the go much more than ever before. Wearing a comfortable, yet stylish tee and pants is not for lounging, it's for living! To be able to go throughout your day and not feel over or underdressed in any situation is crucial and that's where athleisure comes in.

AM: “Everywear for everywhere,” that’s catchy, what assortment does MSX currently offer?

MS: The line offers a wide range of clothes for every part of life. The chino pants are one of my personal favorites because they can easily go from the office to the golf course. Also the Henley three button shirts, the v necks and an assortment of short options. 

AM: What is it about MSX by Michael Strahan that makes it optimal for workouts and tackling tasks of the day after the studio/gym?

MS: The breathable fabrics are made to keep you cool and comfortable all day, when they are paired with the no-chafe stitching you’ll stay comfortable the entire day.

AM: Style, comfort and performance are key for activewear, what advanced technology and comfort features does MSX by Michael Strahan have?

MS: Every piece in the line has hidden details. We have the no-chafe seam details to keep you comfortable while you are moving or the UV protection so you will be protected all day long. My favorite details are the secret pockets. For example, I’m a golfer so I wanted the chino pants to looks stylish, yet be functional. We kept the left back pocket open so you can easily slip in your golf glove between swings and included a zipper on the right back pocket to keep valuables like wallet and phone.

AM: What are some of your must-haves that you keep in your secret pockets?

MS: I keep all the essentials in my pockets - money clip, keys, and sometimes my phone…when it’s not missing! haha

AM: Run us through some of your favorite routines when you’re in the gym. Have you carried over a lot from those grueling football practices? Do you take any studio classes to round out your training?

Pictures of Michael Strahan in athleisure attire, courtesy of JCP

MS: I usually work out for an hour 5/6 days a week. I don't do the same workout I did as a football player. Now I do exercises that are more conducive to mobility and flexibility. I still lift weights, but the exercises and amount that I lift are definitely different.

AM: What are some of the jams or artists that are your go-to’s for your workout playlist? Anything new you just started listening to?

MS: I listen to Bill Wither’s “Lovely Day” every morning before work. It’s the best way to start the day! I’m a creature of habit. I like to work out to Hip-Hop. Whatever's hot I listen to.

AM: How do you stay on top of daily nutrition, what are some of you favorite meal combinations and snacks that keep you lean and mean? What is that one irresistible treat item that you just crave and enjoy?

MS: I eat a lot of fish, chicken and turkey and fresh vegetables without the butter and other things that add sneaking calories into my diet. I have protein smoothies and hard boiled eggs along with nuts as well. I have a weakness for chocolate in any form so I do crave chocolate chip cookies and ice cream, but I only indulge occasionally.

AM: You are an inspiration for work ethic across the board, what does “being 100% present” mean to you?

MS: It means waking up happy and putting your best foot forward each and every day. A good friend of mine always says “dress shoes.” It makes me laugh, but I like the meaning behind it because it’s about “putting your best foot forward…and if you’re going to do that, you should literally be putting your best foot forward". I have to remember to put away the phone and stay in the moment. That's a hard test for everyone in this age of technology, but it really helps you to stay present if you can do it.

AM: Your best-selling book, “Wake Up Happy: The Dream Big, Win Big Guide to Transforming Your Life” shares a lot of personal stories and advice for personal ambitions and going from good to great. What is a tip or two to be on top of one’s game and keep on track in active lifestyle?

Photo (P.41) courtesy of Jerry Coli. Photo

MS: I draw upon the power of positive thinking often. Developing a routine always helps to keep you on track. And most of all, just remember to encourage yourself and give yourself a break if you need it. Don't be so hard on yourself if you're not perfect because none of us are.

AM: Hello Stuart, thanks for joining us. Tell our readers a bit about your background and how you came to be Creative Director, Men’s Private Label at JCPenney.

STUART BILLINGHAM: I have been in the industry for 15 years, both in the European & US markets, working on a variety of product ranging from surf/skate, outdoor, heritage and fast fashion. JCPenney was an amazing opportunity for me to work with a highly talented team and immerse myself in a number of different lifestyles through the amazing private labels exclusive to us here, including Arizona, Xersion and of course MSX by Michael Strahan.

AM: What are some of the lines that you have been able to create with personalities?

SB: MSX by Michael Strahan was the first line I have had the opportunity to collaborate with a major personality like Michael, so this idea of working with someone who had a strong idea that they wanted to bring to life was super exciting. 

AM: How did the collaboration with you and Michael Strahan come about and what is the process that goes into creating a line such as this?

SB: JCPenney and Michael have been working together on our suiting line, COLLECTION by MICHAEL STRAHAN so it felt natural to find something to balance that – with MSX we wanted comfort and performance attributes, but we didn't want to make it feel like a performance line. We want guys to wear it everyday, to integrate each piece into their lifestyle.

(P.142/143) courtesy of Frank Jansky/ZUMA Wire

AM: How was it to work with Michael?

SB: Michael was heavily involved in the design process and showed so much foresight when it came to the product. He has great vision and is obsessed about the details like I am, so we had fun geeking out over new ideas.

AM: What are some of the inspirations behind the line?

SB: This is Michael Strahan’s second apparel line with JCPenney and we pulled inspiration from his personal style and his active lifestyle as a father and one of America’s most recognizable athletes and media personalities.

AM: We hear Michael says “everyone should get one of each,” where is a good place to begin to jumpstart their wardrobe with some core essentials?

SB: The true core of the collection comes in our performance jersey styles. Anyone can build on our tees offered in crew neck, V-neck or sleeveless muscle, all with our no-chafe seam details and quick drying technology, so you will be comfortable all day. We also have great layer-ups in fleece and 4-way stretch fabrications that offer great outfitting capabilities.

AM: What are additional styles that will be in future collections?

SB: Together with Michael, we are continuing to evolve the line with new product, and have some very exciting things coming for the MSX collection for Fall 16. Stay tuned.

Photo (144/145) courtesy of Lev Radin.

BINGELY STREAMING

What does it take to be 1 of 500 people to have the chance to get a spot on Team USA for the Olympics? The journey includes years of preparation from international competitions, clinics, and sacrifice. 

This movie focuses on 5 athletes (who represent a diverse group of sports with an array of challenges that take place while they train), at various stages of their lives who share the dream of representing the US in Rio during the Olympics and the Paralympic games. The film showcases the wins, misses and humbling aspects that these dreams create for each individual.  

HAPPINESS IS
Karen Morey

PHOTOGRAPHY COURTESY | Karen Morey

Happiness, what is it and what does it mean to you? In this poetic documentary short, Karen Morey (directed, edited and shot) explores this narrative by asking a curated group of 8 people around the world that speak in their native tongue. 

Throughout this mini documentary, we hear and see vivid reflective discussions and imagery of how diverse people of many walks of life can see, feel, remember, and aspire. This short is available on Vimeo.

RUN MAMA RUN
Daniele Anastasion

PHOTOGRAPHY COURTESY | ESPN

Sarah Brown is an athlete that is focused on coming to Rio for the 2016 Olympic games, and like many, she knows that the Olympic Trials are an important benchmark to get her there. Unlike other athletes, Sarah was pregnant heading into trials. Between the birth of her child and the competition she had a little over 3 months to get back into shape.

Run Mama Run is an ESPN W weekly short looking at her training throughout her training, setbacks she had during this time, and how she trained to be ready to join her team. Make sure to check in before July 27th to binge this series while it is still available on the site.

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HER ROAD TO RIO

The Olympics™ are just around the corner and in addition to seeing our favorite athletes compete, it's also a great time to see former Olympians who have taken on new roles. We spoke with Nastia Liukin on the road during the Olympic Trials to talk gymnastics, commitment and her role as a commentator for NBC during the games at Rio!

ATHLEISURE MAG: Growing up in a family of Olympians, how did this craft your interest in the sport and how did you get into it?

NASTIA LIUKIN: Well, believe it or not, my parents didn't even want me to do gymnastics. They knew how hard it was and they just wanted their one and only child to be happy. But for me, my happiness came from gymnastics. I never wanted to leave the gym. I fell in love with the sport at such an early age.

AM: As someone who trained from an early age, how did this affect your outlook on life in terms of commitment, dedication etc?

NL: Commitment and dedication where both two major factors that helped me achieve my goals. Ever since I was a little girl, I knew I had to be committed in order to achieve those dreams. Nothing would be handed to me. I was never the strongest gymnast, so I had to work extremely hard on conditioning in order to perform a lot of the skills.

AM: What was your training like heading into the 2008 Olympic games and how did you maintain balance while you were at the games?

NL: Training heading into the 2008 Olympics ™ was pretty intense. 7 hours a day, 6 days a week (sometimes 7 days a week) depending on the competition schedule. I really didn't think or do too much else besides training, physically therapies, extra cardio or conditioning. My life revolved around the Olympics that entire year, and most years as well. But specifically 2008. 

I didn't want to look back in September of 2008 and think what if, what if I would have trained more, done more routines? Those thoughts started to haunt my mind, so I made sure to not let them creep into my mind too much.

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AM: As an athlete, you never know where your career will go, since then you have created clothing lines and been a spokesperson for other brands, how exciting has that transition been and do you have other projects coming up that you can tell us about?

NL: To be honest if you would have told me that 10 years ago, I would have never believed you. I started gymnastics because I had such a huge passion for the sport. It was never to make it a career or build a brand, or even win gold medals. I loved flipping, and learning new skills. It all gave me a thrill. Now at 26 years old, I look back at everything I have done and continue to do and am so thankful for it all. But, I do have to say it hasn't all been handed to me. I feel like it’s a full-time job trying to continue doing what I’m doing with my career and I’ve had the chance to work with some amazing people in the industry that have helped shape my career into what it is now. I am working on a few projects that I’m so thrilled to be working on, but for now I have to keep them a secret.

AM: We've listened to you commentating on the Men's and Women's Gymnastic Trials and know you are doing this throughout the games, how exciting is it to be the NBC Commentator for Gymnastics?

NL: I was so honored when NBC offered me this role. To be able to continue being involved in something I love so much has been incredible. It has definitely been a learning experience and with each time we are on air, I learn more and feel a little more confident. This is now my fourth year, but there is nothing like an Olympic™ Games. So I’m extremely excited for Rio!

AM: Going into Rio, who are your favorites for the US Men's and Women's team that you can't wait to see - who should we be watching out for?

NL: Simone Biles, without question, is the heavy favorite on the women’s side. She has the chance of winning 5 GOLD medals in Rio. Aly Raisman and Gabby Douglas are trying to make their second Olympic™ Team and have a great shot. So it will be a very fun competition on the women’s side.

On the men’s side, Sam Mikulak is the favorite for the US. He is the 4 time National Champion going into the Rio and will be competing in his second Olympic™ Games.

AM: As a gymnast who has competed on the Olympic™ stage, do you share any words of wisdom to the gymnasts that you share with them when you've been traveling with them?

NL: Most of them don’t need too much advice. They are more prepared, physically than they will ever be in their lives. But mentally, it’s important to stay calm and treat it like any other competition. Also, enjoy it. It goes by so quickly, you blink and it’s over.

AM: What are you looking forward to in Rio (whether within the gymnast category or outside of it)?

NL: Definitely the gymnastics but also getting a chance to see the other sports. When I was in Beijing, I didn't get that chance to go to other events, so I’m looking forward to that. I also love trying to experience the culture of every city/country I visit.

AM: What's it like when you've been on the circuit with the gymnast as a broadcaster?

NL: Well the current group of athletes I’ve known them and even competed with most of them. So I really have to remove myself from being friends with them and just do my job as an analyst. Of course I’ve been in their shoes, so I know how it feels when someone is a little too negative or could say something that really puts you down. I feel like there is a difference with analyzing something, even if it’s a fall, and being negative.

AM:  What do you do in terms of your personal training and how is it different than when you competed?

NL:  Well it’s definitely quite a bit different now. I used to train 7 hours a day, 6 days a week. Now I workout about 4 times a week for about 30-60 minutes, depending on my schedule. I’m on the road a lot so that makes it difficult, but not impossible. I love mixing it up. Pilates, yoga, spinning, circuit training.

AM: How do you stay balanced with your busy schedule to ensure that you take the time that you need for yourself?

NL: I always make sure to take time in the morning, even if I have a busy day ahead. I like waking up extra early to have my coffee, get in a workout, even if it’s only 20 minutes. That keeps me balanced and make me feel great the rest of the day too.

AM: What's your personal style (items that you would wear when running errands, heading out to brunch and/or for a night out on the town)?

NL: As much as I love dressing up for events, red carpets and photo shoots, my day to day life is definitely athleisure wear. From the gym to running errands to brunch, I love Stella McCartney for Adidas. She’s one of my favorite designers both in the sports world and fashion world.

Read more from the July Issue

SUMMER LUV

SHOT AT EL BARRIO ARTSPACE PS109 | PHOTOGRAPHY Carlos David | STYLIST Kimmie Smith | MUA Risako Matsushita | HAIR STYLIST Vi Huynh | MODEL Luke Lysdahl/Major Models | MODEL Audrey Bromar/Major Models | 

| Apparel SPENGLISH | Leather and Metal Jewelry UNO DE 50 | Smart Watch KENNETH COLE CONNECT |

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ROBOTS

Are robots going to take away all of our jobs? Some, but not as much as you might think!

by Ed Maguire

Will humans be irrelevant in the future? What kind of jobs in the future will survive? How can we make sure that we don’t make career choices that end up like buggy-whip makers, or switchboard operators? What will we do if there is no work left for most people to do?

There’s a lot of conversation these days about what could happen to jobs with the pace of advances in robotics and artificial intelligence. When people think of robots doing work, the first thing that comes to mind is often a loveable robot from popular culture like C3PO in Star Wars, or Data in Star Trek. Or maybe on the dark side, a malevolent super computer like the HAL9000 in 2001: A Space Odyssey? In reality, robots are far more likely to look like something you’d find on an assembly line. The automation that replaces jobs is apt to look a lot more like the EZ-Pass tag for your car, or the self-checkout line at the store.

The truth is that automation has been replacing jobs for hundreds of years, making people
uncomfortable and scared for their future. If you go back to the early 1800s, a weaver named Ned Ludd smashed knitting frames (new technology) and gave rise to a movement of weavers opposed to automation known as Luddites. The proportion of the US workforce employed in agriculture declined from 41% in 1900 to 2% in 2000 due to automation. We've seen big declines in other jobs. Automobiles reduced the number of blacksmiths and stable hands; machines have replaced many jobs in construction and manufacturing. In the past, the workers seemed to be able to retrain skills as new types of professions arose. 

The concern today is whether the accelerating pace of change brought about by exponential growth in computing power, advances in Artificial Intelligence and the integration with automation and robotics will destroy jobs faster than workers can adjust. Some recent studies seem to give reason for concern: a 2013 paper entitled “The Future of Employment: How Susceptible Are Jobs to Computerisation?” by Dr. Michael A. Osborne from Oxford University’s Department of Engineering Science and Dr. Carl Benedikt Frey of the Oxford Martin School, estimated that 47% of jobs in the US are “at risk” of being automated in the next 20 years. They found that jobs in transportation, logistics, office and administrative support are at “high risk” of automation with other occupations within the service industry also highly susceptible. Larry Summers, the former American treasury secretary, looked at employment trends among American men between 25 and 54. Only one in 20 was not working In the 1960s, but according to his forecast this could reach one in seven within 10 years. In his view, technical change is increasingly taking the form of “capital that effectively substitutes for labor.” Other prominent economists including Nouriel Roubini and Paul Krugman have publicly expressed concerns that successes in technology are eliminating jobs. Robert Reich has said that robots will “take away good jobs that are already dwindling. They will in short supplant the middle class.”

The topic of technological unemployment has been discussed at great length in books like Martin Ford’s “Rise of the Robots” and Terry Kaplan’s “Humans Need Not Apply.” In Ford’s view, the writing is on the wall: we are already seeing so much technology-driven unemployment that ultimately society will have to provide a Universal Basic Income, or UBI, to every member of society to account for the declining cost of producing goods and the shortage of jobs for everyday workers. This idea is gaining a lot of ground, with a considerable amount of discussion at the 2016 World Economic Forum.

Not everyone believes in the doom and gloom forecasts. A new study by Melanie Arntz, Terry Gregory and Ulrich Zierahn for the OECD argues that studies on robots or computerization destruction of jobs, vastly overestimate the risks. They believe disruption is much less than feared, “finding that on average, across the 21 OECD countries, 9% of jobs rather than 47%, as proposed by Frey and Osborne face a high automatibility.” The McKinsey Global Institute sees job “redefinition” instead of unemployment, foreseeing that very few occupations will be automated in their entirety in the near or medium term. Rather, certain activities will be automated, business processes will transformed, and jobs redefined. Authors Andrew McAfee and Erik Brynjolfssen in “The Second Machine Age” see that disruption is inevitable in the short term, but remain optimistic that society will adjust.

So how do you make sure that robots don’t take YOUR job? The first question to ask is whether what you do all day can be easily automated by a machine. Working as a cashier or customer service person can be replaced by self-service kiosks or online (we’ve certainly seen a lot of shopping mall jobs go away because of e-commerce). If it’s a task that’s repetitive, or can be replaced in part by software processes or an online app, it’s likely the job will look different in a decade’s time. Of course, there are some jobs that could change dramatically – like taxi drivers or truck drivers with the adoption of self-driving technologies. Others are not likely to see much change at all – gardeners, nurse practitioners, therapists- jobs where there needs to be a human touch.

I like to think that robots and computers don’t have a sense of style, or good taste, or empathy, and that can never be replaced by a machine. What are those human qualities? Creativity, the ability to inspire others, the ability to organize groups of people are examples, though there are many more. Being a designer, storyteller, or an artist can never be replaced by a machine. What are those human qualities? Creativity, the ability to inspire others, the ability to organize groups of people are examples, though there are many more. Being a designer, storyteller, or an artist can never be automated, and we as human beings crave contact and social connections. While it does help to have your Science, Technology, Engineering and Math (STEM) chops, never underestimate the value of an English or Art History education (I’m not talking about a degree, that’s another conversation entirely). Embrace what’s best about being human, and  let the machines handle the rest!

Ed Maguire has worked as an equity analyst covering the technology sector since 1999 for a variety of firms including CLSA Americas, Merrill Lynch and CIBC. Previously he led sales for independent music distributor Twinbrook Music while working as a professional musician performing on bass, violin and keyboards, composing, arranging and producing a variety of styles of music. Ed holds a B.A. in Music from Columbia and an M.B.A. from Rutgers in Finance and Management Information Systems. He lives in Millburn, NJ with his wife Lily, their two kids and the dog Spock.
 

MOTIVATIONAL IMPACT

When you think of fitness luminaries and their famous systems, Tony Horton comes to mind without a doubt! With his innovative and successful systems that include P90X, P90X2, and P90X3, he is a household name. We caught up with Tony to talk about TH Care by Tony Horton, his new hair and skincare line, motivation seminars, 22 Minute Hard Corps, and living a consistent lifestyle. 

ATHLEISURE MAG: What does a healthy lifestyle mean to you? 

TONY HORTON: Simply, you must be very consistent with your exercise and have a purpose beyond the aesthetic, weight, scale, tape measure, and what other people say about you. It's about eating whole foods as much as possible, from anywhere between 80 - 95% of the time, depending on the individual.

AM: What are your favorite experiences training celebs and are there differences training  them?

TH: I believe that there are nuances for sure. My first celebrity client was Tom Petty and when he called me up at my tiny two bedroom apartment, I hung up on him thinking that it was my friend pulling a prank on me. Once I met Tom, it was a really phenomenal experience because I was dealing with someone who hadn't really trained consistently or in the kind of way that I was trying to show him - with weight lifting, boxing, kick boxing, and cardiovascular exercises and basic stretching. It was a 3 month experience and I went on tour with him for 3 weeks in the middle of that tour after we trained, and I think that what was the most unique about it was that it opened up the door to other celebrities like; Billy Idol, Bruce Springsteen, Stephen Stills, Annie Lennox, Sean Connery, Shirley MacLaine, Usher, and so on. The Tom Petty experience opened all the doors to being a celebrity trainer.

AM: Is being on tour with clients hard for you in terms of staying on your training schedule for yourself?

TH: My training doesn't get affected. Tom was kind enough to know that I needed some time in the day to exercise too. On tour, he's got soundcheck and reheasals so there's hours between the workout in the morning and his show where I could workout. Then there were times that we would just work out together.

AM: What's the ideology behind your famous fitness methods?

TH: My trademarked phrase "Do your best, so forget the rest," explains everything. I think that in this industry, there are a lot of people that fail because they feel like they have to compete with the past, with others or with the expectations of how it is supposed to go throughout the course of whatever program they have decided to do. My philosophy is, you just take care of the basics and don't think too much about the aesthetic change (how many push- ups you have to do and how many pull-ups you need to do or how perfect your yoga Asana needs to be). These things are causing people to have too much angst. To be consistent for the process and the lifestyle is about making sure that you do what you can and it changes from day to day. From things as unpredictable as biorhythms, lack of sleep, hydration - there are just too many variables that are difficult to track that allow you to have the perfect fitness experience. Sometimes Lebron scores 40+ and sometimes he doesn't. Even the best athletes in the world don't have the same exact performance every time and neither should we expect that from ourselves.

AM: Does fitness go hand in hand with motivation?

TH: I think you need some kind of motivation to be consistent with your fitness. If your motivation isn't as important as food, shelter, water and breathing as it should be - then chances are you won't be able to sustain it. It's not about losing weight so that you can show your friends how great you look in an outfit. It's about being able to sustain how you look for decades. When your purpose is aligned, then there is a greater likelihood that you'll make the switch and stay with it for the rest of your life. 

AM: What are your motivational weekends like?

TH: It depends from event to event. A corporate one is different than a beach body event. If it's a 4 hour excursion, it's different than a 2 day excursion. On average, most of them are a workout or two, seminar based, and we do some autographs/photos. For example, at the Omega Institute coming up June 24 - 26. It's a 2 day intensive so we break off in groups and analyze aspects of our health/fitness lifestyle. Last year, it was motivation - how do we get it, why aren't we consistent, and what are the plans that need to be in place so that we can create accountability. These were the things that were important in last year's seminar. 

This year, it focuses on food and diet. In my opinion, exercise is about fitness but most people don't realize that health is the result of the food you eat. Food is either medicine or poison. You have opportunities throughout the day - breakfast, lunch, dinner, and snacks in between that allow you to make healthy or unhealthy choices. When you make healthy choices, it seriously impacts the quality of your life, sleep, the likelihood of you getting sick and the ability for you to perform better when you exercise and for the body to recover so that you can come back the next day. That is the importance of food - it's not just exercising so that you can eat whatever or to try and watch your weight. That is about as archaic as driving around in a Ford Pinto. The goal is to be more sophisticated and to know that it's not complicated.

The Omega Institute has a session where we do a simple workout, yoga, meditation - there's three where we break off into groups to solve some of the food issues that people have. We also have obstacle courses and goofy games.

I want people to come away knowing as much new information as possible so that they can feel that they come away with how they can start over. So often, if it is a workout in a seminar, 8 out of 10 people will think that what they did was fun, but they won't apply it. Two days is almost like you're re-wiring people. That's why it works.

AM: Tell us about TH Care by Tony Horton and will there be additional products in the future?

TH: I have always been a fan of Patrick Dockry, who is the owner/creator of Ultimate Salon Professionals and I was on his TV show and part of his magazine. Out of courtesy of me doing that, he sent me boxes of his products. My wife and I loved them. One day she and I were talking and I said, "Why don't we see if we can come up with a line of products that will accomodate some of my personal needs?" Due to damaging effects of the sun, my skin and hair are dry. So, I asked him to mix a little nature and science together for my hair and skin and he did. It's been a great improvement to the quality of my skin and my hair is manageable and under control. I started sharing it with friends and they suggested that I should get it packaged. 

We came out with two products, one is called Fitness (face/skin spray) and the other is  Workout (hair/bodywash). They're unisex and we wanted to create something that was simple, effective, and traveled well for athletes and /or those that exercise a lot. The scent was important because it couldn't be too feminine or masculine. Everyone who smells it always says it's like summer in a bottle. I don't know what that smells like exactly but it's clean, fresh and warm. People love it and we're already looking at including a shaving cream within the line and a hair and skin oil that is just the bomb that we've been experimenting with. I really love this oil! When you think oil - you think greasy but this absorbs deep into the skin and makes the skin look younger and feel better. But we have to get the first two off the ground before looking at the next ones.

On Monday nights, I do a plyometrics class at my house and I wear TH Care all the time. When we're in a room, people will ask what I'm wearing and they really think that the smell is amazing. When I tell them it's my skincare, they say that they should put it on more. I let them know that you have to in order to smell good - a lot of guys who are younger don't realize that they need to maintain their skin. Doing it now will get them into the routine of taking care of themselves. You get out of the shower, dry off a bit and then slap on the lotion to go about your day. 

AM: Tell us about the fitness methods that you created.

TH: P90X was a departure from anything else that existed in the market. No one had created 12 separate discs with 12 different workouts on them. There are a lot of specific routines out there in the areas of yoga, pilates, body building, cardio etc. A lot of trainers like to just stick with what they know and a lot of them are very good, but the issue with sort of a one-dimensional myopic approach to fitness is that people will plateau. The lack of variety usually causes people to settle into a certain place. Maybe they're happy and maybe they're not. 

With P90X, it forced all users to work on their weakness much more than their strengths, due, to the extent of the variety. The offerings include: weight lifting, body resistance, core and functional, pilates, yoga, plyometrics and so on. That's always been my theme. When you look at the course of my week in training, every workout is different from the next. I try to train 7 days a week and maybe taking one day off, but I schedule 7. I need to do plyometrics. I need to do yoga. I need to do chest and back. I need to do shoulders and arms and I need to do core and functional and ski training. I need 9 days in a week but I only have 7 - sometimes I will take off a Sat. or a Wed. I usually train 22 - 25 days a month. That's how your body truly changes. 3 or 4 days a week, you're playing catch-up all the time.The days off always supersede the day on. If you only train 4 days a week, you end up with what I call, Exercise Bipolar Disorder and that's not a good thing. The goal is to be consistent with everything.

The thing I tell people on the Motivation Seminar is that I want everyone to take a deep breath and hold it. Then I never tell them to stop and people have to gasp to catch their breath. I let them know that consistency is as important as taking your next breath. This allows you to live the kind of lifestyle that I think most people want to live.

The brand new method is called 22 Minute Hard Core, and it's a big departure from P90X/2/3. P90X2 was more of a balanced functional fitness version of P90X. Many people thought it was more difficult and it was meant for those that are athletes. But it also took P90X graduates and turned them into athletes. P90X3 is half an hour because a lot of people who

bought the other two systems were not finishing the 3 month program. The half hour allowed more people to participate everyday to not skip workouts and P90X3's success rate was the best of all three.

22 Minute Hard Core is an 8 week bootcamp with a 9th that's a Hell Week that is optional. The routines are 22 minutes and from the minute they start - it goes. You sweat during routines of cardio, core spec and resistance because it is relentless and it has to be because it's only 22 minutes. It's intense with modifiers - 1, 2 and 3. You get profficient at 1 and then it transitions into 2 and then 3. The same with resistance as well. There is a modifier option that if you have Beach Body on demand or on disc, you can choose it where you only look at the modifier and are not distracted by people on the video that are at a higher level then you.

AM: How can we live in a preventive way? 

TH: I think that those things go hand-in-hand. If you are eating well and exercising regularly, then you are preventing a lot of the illness and injuries that occur to people that aren't. That's what prevention is. It's not about relying on your pharmacists and/or doctors to solve your problems through meds. It's about taking control of your life and healing thy self. It's not an easy solution, it's more of a difficult one. When we were growing up, we went from one grade to the next and for many on to college. You just did it. I'm only asking for you to work out for 8 weeks - good lord!

It's being able to understand that exercise is fitness and food is health. If you understand that those two things are true and you practice healthy eating and regular exercise, then it is a very preventative lifestyle right out of the box.

AM: How do you stay balanced?

From the outside, it may look like I'm busy as hell, but I'm not. I know how to find my own down time. Some days there is literally nothing, just emails, phone calls, doing interviews, making my bed, making sure I eat well, hanging out with friends, and working out. That's quite often, but there are other days when it's super intense. I am in the midst of development, voice-overs, rehearsals, media, and PR tours. But what I do (what anyone would do not to burn out) is that they tell the people around them that they need their down time and sleep etc. 

No one schedules anything during my workout hours. Those that know me are aware that I work out Tues./Thurs. from 7:15am - 9:00am,  Mon./Wed. and Fri. nights after 5:30pm are blocked off as well. Sat. is yoga, so don't bug me and Sun. is my track or gymnastic workout. Everybody in my life knows when these things occur and they don't plan something else there. Then I sit down and negotiate my time. 
  
AM: You have worked with the First Lady, Michelle Obama on the 'Let's Move Campaign,' are there are other organizations you're involved in?

TH: I am a real fan of Rain Catcher. They bring fresh water to people that are in Africa and Asia as they usually have to walk for miles and miles to drink mud. So the technology that they have created is amazing which allows them to have drinkable water in their own village. 

The other one is Go Campaign which is a charity foundation that started from my friend, Scott Fifer. He was an attorney and screenwriter who went on a working vacation to Tanzania and ended up in an orphanage for three weeks. These kids lived in squalor and he couldn't believe it and they were learning gymnastics. The people that climbed Mt Kilimanjaro would make donations at the tiny orphanage. Scott decided that he would re-route his entire life to help them. He's helped raise 100s of millions for orphanages in Africa, Asia, Russia, South America, Harlem, Mexico, and Indian Reservations etc. 

It's amazing work that he does as he lives in a one-bedroom apartment and drives a Mini Coo
per - he doesn't pay himself and gives all the money to the kids. He pays for schools, books, kids, instruments, shoes, etc. It's an amazing organization. 

Pictures courtesy of Tony Horton

ATHLEISURE LIST: UPLIFT STUDIOS

Uplift is a (women-only) fitness studio and female society that offers signature group fitness classes, specialized personal training, and a unique social community. Their philosophy is pretty simple, but powerful: in everything they do, they are devoted to the power of "US". They create an environment where strong women empower, inspire, and connect with each other, through fitness and in all areas of life.

Leanne Shear is the co-founder of Uplift. Before conceiving the idea for Uplift, Leanne was a professional writer and the author of 'The Perfect Manhattan and Cocktail Therapy: The Perfect Prescription for Life’s Many Crises,' and her writing has also been featured in The Nation, The New York Times, New York, Glamour, Maxim, and Men’s Health, among others.  Leanne graduated with honors from the University of Pennsylvania and received a Master’s degree in Women’s Studies and Cultural Politics from New York University.  

Uplift offers five signature classes: Endurance, Power, Strength, Sculpt, and Uplift Express, which is a sampling of the other four formats. They offer personal training tailored specifically toward a range of female demographics. The studio also hosts a number of events including retreats, day trips, career panels, love/dating  events and nutrition workshops to name a few.

Uplift was on the top of the studio fitness game for amenities from the very beginning. In its full-scale NYC studio, they offer a range of beauty products, complimentary filtered water, coffee, tea, and post-workout refeuling snacks, and often  work with strategic partners to provide juices, nutrition bars and other goodies. The LA studio is providing similar offerings.

The studio will launch a new line of apparel in early July centered in "US"/aka the Uplift Studios moniker ("FocUS on the Good"). They will reintroduce their hugely popular muscle tee with the phrasing "Strong Women Uplift Each Other".

In addition to the NYC location, they also recently opened a second studio on the left coast in the heart of West Hollywood.

UPLIFT STUDIOS FACTS

LOCATIONS:

8254 Melrose Ave LA, CA
24 West 23rd St 2nd Fl NY, NY

STUDIO OFFERINGS: 

They offer personal training tailored specifically toward a range of female demographics.