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Athleisure Mag™ | Athleisure Culture

ATHLEISURE MAG™ | Athleisure Culture
  • FITNESS
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  • Beauty
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(L-R) smartwater Partner and Founder of The Big Quiet Jesse Israel and smartwater Creative Director of Wellness Joe Holder attend the smartbeats by smartwater launch event at Lightbox in New York City. PHOTO CREDIT Eugene Gologursky/Getty Images for…

(L-R) smartwater Partner and Founder of The Big Quiet Jesse Israel and smartwater Creative Director of Wellness Joe Holder attend the smartbeats by smartwater launch event at Lightbox in New York City.
PHOTO CREDIT Eugene Gologursky/Getty Images for smartwater)

SMARTBEATS X SMARTWATER

September 22, 2019

We’ve been fans of smartwater ever since we can remember so last month when we had the opportunity to attend 2 events that focused on smartbeats X smartwater (also available on Spotify, Apple Music and YouTube), we attended. Simply put, SmartBeats X SmartWater is a first of its kind program designed to enhance holistic wellness through the fusion of music, tech and hydration. This was achieved through their partnership with artists Toro Y Moi, Nosaj Thing, Madeline Kenney, Washed Out and Empress Of. These artists music were powered by the sound technology app Endel. They created soundtracks and soundscapes that are designed to enhance your flow, mental balance, gets you to move or simply connect with friends. We were able to put 2 of these tracks through its paces in our first event where we did a guided meditation with The Big Quiet and smartwater partner, Jesse Israel as well as a workout with the brand’s Creative Director of Wellness and fitness expert (as well as Nike master trainer), Joe Holder which also incorporated the other track.

PHOTO CREDIT | Eugene Gologursky/Getty Images for smartwater

PHOTO CREDIT | Eugene Gologursky/Getty Images for smartwater

The second event, held at Lightbox, was the launch party where we were able to sample all 4 of the tracks, meet the creators of these tracks, re-connect with Joe Holder and Jesse Israel and meeting the founder of Endel through presentations and conversations with the collaborators that were involved. In addition, guests were able to interact with one another while enjoying cocktails (Blood Orange Bourbon Sour and Raspberry Rose Basil Sangria) that were paired with sparkling SmartWater. smartbeat X smartwater includes 2 parts within the project where the A-Side has music artists that are featured as well as the B-Side having the soundscapes that are powered by Endel. A-Side’s soundtrack was produced by Toro Y Moi who created this via collaborations with featured artists that complimented the SmartWater varieties.

  • MOVE | Record producer beat maker and DJ, Nosaj Thing makes music gets you pumped, moving and ready to break a sweat. Paired with the Alkaline line for hydration supporting active performance and recovery.

  • CONNECT | Alternative R&B and electronica artist, Empress Of provides the perfect backdrop for entertaining and connecting with friends. Paired with sparkling smartwater for delightful hydration while socializing.

  • FLOW | Folk artist Madeline Kenney’s classical sound reinforces focus and productivity. Paired with still smartwater for everyday need.

  • BALANCE | Washed Out’s chillwave sound promotes mental balance is complemented by smartwater’s antioxidant line for cognitive rejuvenation.

Soundscapes (B-side) enhanced, personalized, sound experiences tailored to key occasions and will partner with Endel, an app technology that generates reactive, personalized sounds. Endel’s tools are able to synthesize location, time, weather and other factors in real time. Whether it’s Yoga, running, meditation and more, the b-side provides the perfect soundtrack for each activity.

Read the latest issue of Athleisure Mag.

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HIS SPRING EQUINOX

March 24, 2017

Obviously, the Spring has us all feeling a certain kind of way with changing temperatures, longer days and more. That's more time to take your workouts outside, run errands without worrying about the weather and eating outdoors. We sat down with menswear designer, Stan Cheung to talk about his line EYSOM, how he became a designer and how he will enjoy the upcoming Spring Equinox.

ATHLEISURE MAG: Tell us about your background and how you came to being a designer.

STAN CHEUNG: It wasn’t a conventional route. I began my career in Los Angeles, working in the executive buying program for May Department Store. Up till then, the experiences I had at the entertainment studios didn’t ignite my passions, so my mentor – who was the Dean of the Business School at USC – recommended that I pursue retail. He was right. It clicked. I fell in love with buying menswear. Back then there was a lot of autonomy in this role. You could take risks. You could be creative with buying assortments. But my experiences were cut short when Federated merged with May, and so my life took a turn and I moved to New York to work on private brands for Macys. 

New York City is where I really learned about the design world. My buying experiences in L.A. were a good fit for brand strategies in my new role. I quickly transitioned into product development after Macys saw my talent in this area. 

Working on multiple Macys’ brands led me to source factories all over the world, collaborate with them to create collections that resonated across Men’s, RTW and Children’s. I became fascinated in thinking, not only about fashion, but also about the white space and what would appeal to each brand’s end consumer.

Everyone knows New York is fast paced, which I loved. What I loved less were the long and weary winters. I longed for the L.A. sun. I came back to So Cal to take a role as creative director in the fast-fashion business. I led a design team that created collections for many of the largest U.S. retailers. In the business world of Juniors, you’re bound to create collections non-stop, and at some point you eventually burn out. That’s what happened to me. 

I took a short sabbatical to re-center. I spent a lot of time working on myself, both spiritually and physically, lots of meditation and workouts. Unable to find the right gym clothes, I decided to make them myself. With luck and good timing, I got a push through the Axe/Esquire Mentorship, and so EYSOM was born. 

AM: Tell us about EYSOM.

SC: EYSOM is truly a concept and collection that’s been brewing in my thoughts for over a decade. I’ve always been a workout fanatic. I take as much pride in my workout clothes as my “work” clothes. I found it so perplexing why it’s always so difficult to find great gym shorts. Men can find great jeans, fitted blazers, and the best dress shirts with much less effort. Why don’t the same rules apply to workout clothes?

EYSOM stands for “Exercise Your State of Mind”. The name itself is really about the journey to find balance between the body and the brain. In the logo, we used the M for Mind to reflect the sign of the heartbeat to show this connection as a symbol of feeling good — inside and out. Wellness today includes physical and spiritual wellness — we are much more conscious today of this wholeness feeling. We want integrity and totality in all that we do. 

The company really started from this emotion of wanting to offer men some thing better and different. I wanted to use really beautiful, yet technically functional fabrics. I wanted to create a line that was tailored, sporty and elegant at the same time. EYSOM is all about effortless designs that make you feel good when you put them on.
 

AM: How did it feel to have John Legend pick your brand to be included in the Axe Collective and what is the nature of this partnership?

SC: I was so honored. He’s such an amazing talent. In addition to being a style icon, he’s just an overall good guy. It was fantastic to have him be so into the brand. This encouragement gave me the extra energy to go after my vision. Had it not been for the Axe Collective, ESYOM would not have started when it did, and be where it is today.

AM: Presenting at NYFW Men’s must have been a great experience, tell us what it was like.

SC: It was such an amazing experience – it was so fast, but at that point in time, it was incredible to see the collection all come together. Now onto my third collection, it’s nice to see how the brand has evolved, but stayed true to that initial concept.

AM: You currently sell at Equinox, what's next for EYSOM?

SC: Equinox has been such a natural and organic fit. They’ve been hugely supportive of EYSOM. It has been an amazing way to expose their clients to the brand. Next for EYSOM, we are looking to organically expand in markets where there’s most interest – Europe and Asia. 

Also, I am starting to explore categories that people have been asking for. We have been asked since day one to add swimwear, including by Esquire Fashion Director Nick Sullivan. During the time the product has been in Equinox, we’ve also had a lot of requests to create a women’s line.

AM: What are the trends in menswear for this spring/summer that we can find in your line?

SC: EYSOM is always about being effortless and stylish all day, and year-round. You’ll notice our introduction into camouflage, which is a trend across all activewear, but we’ve taken a much more designer approach by playing with our signature print in a range of more sophisticated colors including sage green, brilliant navy, and red.

With the activewear trend, we also have our assortment of joggers and sweatshirts. 

AM: What are your favorite pieces in the EYSOM collection and where would we find you wearing them?

SC: Living in LA, you’ll find me wearing EYSOM about 90% of my life! I love the training shorts, because they have a tailored elegant feel that allows me to wear them in and out of the gym. I’m obsessed with the tops – usually in black, because the fabric is amazingly soft and you kind of don’t want to ever take it off.

AM: Where do you workout and what are your three favorite places to eat in NYC?

SC: I work out at Equinox obviously, but I’m also a regular at Barry’s Bootcamp because I love running. When I’m in NYC, I prefer running outdoors on the WSH or Central Park and just zoning out for miles at a time. 

I am a big food lover, especially in NYC. I think the right balance of a great workout is that you can enjoy and indulge in some great meals. My consistent go-to places would be Morimoto for sushi and Balthazar after working out in Soho. Indochine is my classic staple.

AM: With the Spring Equinox and having 12 hours of sun, how are you going to take advantage of the day?

SC: I’m obsessed with being outdoors, so I always take advantage of the LA sunshine. Hiking Runyon Canyon in the morning, enjoying the beaches of Malibu and Laguna, and of course, dining al fresco whenever I can. My favorite is The Beverly Hills Hotel or the garden at Pailhouse.

AM: What Axe Collection items are a part of your rotation?

SC: The Axe Gold Signature dry spray and skin hydrator body wash. 

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Read more from the March Issue and read His Spring Equinox in mag.

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CARPETS, CARE & CHIC WITH ZURI HALL

January 4, 2017

We sat down with Emmy Winning journalist, E! News Correspondent and TV Personality, Zuri Hall. We chatted with her about family, her recent partnership to shed a light on MS, what awards season is like and her sense of style, as well as staying balanced in the industry. 

ATHLEISURE MAG: You're a busy lady! As we know you're constantly on air, we'd like to know about your connection to this survey about MS.

ZURI HALL: I was excited to partner with Genentech as my Aunt was diagnosed with MS 3 years ago and for me, it was my first personal connection to the disease. I had done a human interest story about this for a local news story – so I was getting a little familiar. But it wasn’t until it hits home that you started to say, “what does this mean, what does it do.” 

So she was diagnosed and over the last few years her symptoms have delveloped and progressed, and unfortunately, have gotten worse. When  I partnered with Genentech, we found that MS Mindset Survey – a lot of their findings reflected what I was seeing my aunt go through when it came to her symptoms. My big takeaway from the survey was the unpredictability of MS symptoms. Some of the things she is dealing with is wobbly legs. Sometimes it's cognitive issues, blurred vision, and she’s hit with fatigue. So she knows roughly what she’s dealing with, but she doesn’t know when they will pop up. So since it is so unpredictable, it’s hard to know or plan around those things whether you are directly dealing with it or are the caregiver that is involved. You can’t plan a week in advance when you have no guarantee of how you will be feeling tomorrow. 

So one of the big findings was that about 85% of those with MS have said that they have missed social engagements because their symptoms have come into play when they didn't think that they would. 87% oddly enough, a higher percentage of support partners and caregivers, have also missed out on events because their partner had a flare up or had an issue. 

For example, my aunt told me that she went to a baseball game once and it was a big venue, so while she was excited to go out with your co-workers and friends she had to commit to it. She gets to the field and then 30 minutes in she realized she had to go because she sensed that she had issues with her wobbly legs as they had been giving out over the previous days and that anxiety of not knowing if that would happen during the game was something that she was dealing with. She would rather remove herself completely from this social situation that she was looking forward to then risking something that she couldn’t predict to happen during the game and having to explain herself or to create a socially awkward situation to those that were there. There are also issues with urinary problems, like not being able to control your bladder – she’s nervous when it hits, then she has to go. For her, it’s not just about being awkward for her but she doesn’t want it to be weird for others and having to have them figure out how to talk about her disease. She is an independent, small and feisty woman and we love her. So it’s interesting to see how this disease begins to dictate the social decisions that she makes. 

Another finding that this survey focused on is the day to day activities which hits home for us. She is the person who loves to host and she has a beautiful home that she has decorated with love and she invites all these people and we are a massive group. Brothers, sisters, cousins and more – we come over, she cooks, and cleans. She is the domestic goddess as well as a corporate goddess. Nowadays, this is really hard for her. We’re going home for Thanksgiving and I don't know why she is going to do this, but she wants to do all the things that she has always wanted to do. She loves hosting our family and dinners. I love her because she refuses to let this disease get the best of her but it does steer the decisions that she has to make leading up to doing so. For me, I look inside and figure out what I can do to support her to make things easier. 

One of the findings in the survey was that more than 80% of the people that live with MS were asked how they could be helped and what service could be offered to them, the top takeaway was that they wanted someone to help them with groceries, in the kitchen, household chores, etc. I think a lot of us, me included, underestimate the impact that this can make. You sit back and say, “really you just want me to put a box of cereal away for you?” But for someone who is dealing with fatigue and is exhausted – it helps. She has told me that mixing a bowl of dressing for more than a few minutes tires her out depending on the day. Her muscles don’t do what they used to do and they don’t act the way they used to. 

There was a time when she visited me in LA this summer. She was teaching me how to make her baked bean recipe and she went to check on it in the oven and accidently flipped the pan and the beans went everywhere.  It was sad because she was frustrated in that moment and she doesn’t want to show signs to the disease and we had had amazing days together with her husband (my uncle) and everything was fine and things were great. It felt great as you know she had the disease, but you felt like not really and then it comes out and reminds you. It lets you know that it could happen at anytime and you have to deal with it.

Some of the things that I want to encourage other people to do is to be patient and understand what your loved one is going through and the symptoms. This way, when it happens you know what they are going through and you can be considerate. When the beans happened, there was a moment when I thought about the beans, but then I had to remember this is what my aunt is going through because we’re not at a point where there are daily constant reminders. I caught myself and knew it was beyond her control and so I came from a place of love and patience and I let her know that I would clean it up and we’ll buy more beans, take a seat etc – it let’s her feel more comfortable and less of an awkward situation. I don’t want her to feel that she is a burden and it helps. She says that she feels like it is her own burden to bear as she doesn’t want people to pity her. But I have found that offering my help and services in specific ways – she takes me up on those offers. 

During the holidays I will be offering to put the dishes away, to run out to Kroger or the grocery story to get something that she has forgotten. I will say, "Aunt Mel, take  a rest." I was talking with one of our nurses yesterday and she was saying that the big things to keep in mind that asking “what do you need” is not enough as it’s so open ended. For fiercely independent people they don’t want to give you a laundry list. But when they are specific asks it helps and gives them the time. Plus we take this for granted. 

The survey, after diving in, lets me see how much the findings there are mirroring my aunt’s experience as well as my own. With the holidays here, this encourages support partners and caregivers to be more proactive during this time as well as all year around. 

AM: What is your partnership like in terms of your role in this initiative?

ZH: For me the partnership is about this moment, this time and getting people to understand the results of the MS Mindset survey. Don’t just end there with the info, but this survey is telling you what people with MS need and let’s do something about it. It's about sitting down and encouraging support partners/cargivers to what they can. Many times, you forget about the other party. There is a person who is there dealing with MS and so of course you’re not thinking about the support person; however, they are there and they need to be educated. People should go to your local support groups, advocacy groups and learn more via National MS Society.

AM: Obviously, I was aware of MS, but not the depth of it until a few months ago, when I styled one of my clients who is an entertainer and although she performs, is on stage etc – behind the scenes there are a lot of struggles. It’s amazing that she is able to stay on tour, hit the road, dance etc with the unpredictable nature of this disease!

ZH: When I sat down with Tamia (R&B Singer) who is very public about her disease, so many people are dealing with this and we are all so close by just a few degrees to someone who is. It’s ok to know that you don’t have everything figured out as you can’t really prepare for it as things get dumped in your lap. But to know there are resources is the most important thing. There is education to be had across the board from those with MS and those who support or are the caregivers to someone who is. 

AM: What was your journey to get to E!?

ZH: Getting to E! was a long winding road. I started out winning a competition to be the face of a local TV station in Indiana. I was there for a year and MC’ing for the Pacers and then that opened the door to another job in Ohio and I was hosting another show which allowed me to anchor the evening news down in Texas and that got me to NY to host a show for Fuse (music countdown show), which led to MTV and then E! It was all over the map. The last year and 3 months at E! have been like the best. They chal-lenge me in really good ways. My skillset makes sense for what they need and what they want. Everyday is different. We just launched a new daytime show, E! News Live recently. Exciting times.

AM: How do you prepare for your celeb interviews?

ZH: It’s really about – I mean for us being that we’re E! and they’re celebs, so we want the scoop. I tend to know a lot about their personal lives and what is going on. Because I come from a creative background I actually really appreciate the art in what they are creating and what they are there to talk about. I feel that most celebs, musicians, etc appreciate and recognize those that appreciate and recognize that. So they are more likely to open up about the extra stuff if they believe that you care about the stuff that you should be caring about, and I do. So my preparation is understanding what the film is about, why they took on a certain project – have they had past ones that led them to this point and what it took for them to get into a certain character. Reading any article or interview surrounding that project before I talk to them. Because the last thing that they want to do it to regurgitate the same thing that they have said about 73 times during that junket. They want to be challenged and sparked and they get excited. They’re working but they prefer to enjoy it and it makes it fun!

AM: And for the Red Carpet?

ZH: Red Carpet is chaos and I just get stressed when I think about it. It’s one of those things that you do as much as you can and then you just throw it out the window – you go with the flow. You have so much talent – Brad Pitt for one second and then you have Angelina Joli and you have her and all these people bottle necked. As you talk to Brad, you  have George Clooney walk by and the publicist is pulling people and you only have a few questions that you can ask as you’re getting wrapped as you start. It's a high pressure situation. So it’s one of those things that it’s just like I know a little bit about a lot – so you go with the flow, you make moments as you can’t really tackle issues there. You just want people to toast champagne with you or to make a joke or slip up and say something silly. Carpets are about moments and they make great content for the internet.

AM: How do you stay balanced during this season?

ZH: For me I need to get more into the fitness side, I'll be honest – I’m lazy and I have my mom’s genes which works for me. I am getting to that point where you feel it - you walk up the stairs and realize that it takes more time than before - just a moment guys. So I go to the gym with my boyfriend every now and then as he is healthy. For me, it’s about mental health honestly and I’m really into and value mindfulness and trying to be present and balanced. I’m reading a book right now – 'Present over Perfect' because especially in my line of work I am open to public scrutiny and waiting for people to judge you, Instagram you etc. You post a photo I’m waiting for comments, likes etc. I go on E! News I’m going to get tweets from people - maybe they liked what I wore, what I said about Rhianna etc and you get caught up with not being in that moment. We do these carpets and awards shows and I have to look back and say wow you were at the Oscars – my pictures tell me what my last year has been. I have started to dedicate time for me. I will carve out 60 minutes to say I’m busy so that I can not be busy and take time for me – mindfulness above all so that I can be happy/peaceful, whether it's taking time to read or whatever it takes to get to my happy place.

AM: What is your personal style versus what you wear on the show which we love?

ZH: Thank you! I would say that personal style is casual chic - I know that that sounds generic! I'm a midwest girl through in through - I'm from Ohio and I like to be super comfortable, you will never see me wearing heels that I don't have to be wearing. Because comfort over everything is key for me. So I'm a jeans and T-shirt girl. I feel the most confident and sexy and in control when I am in a fitted pair of high wasted jeans with a loose v-neck t-shirt and bootie. If you see me in a bootie, then you know that I'm trying. If I'm not on a red carpet, I'm in sneakers at this point.

I would say overall, E! News - Urban Chic with a dash of glam. My style is very much influenced by my years in NY as I was here for about 2.5/3 years. So definitely I appreciate the leathers and dark colors. I appreciate the black on black on black. My stylist is convincing me to put color back into my wardrobe.

For the glam, I'm in LA now - come on it's E!, The Kardashians you have to have a bit of glam. I like to do the full face, the hair, I let my glam come through in this area. The clothes tend to be more timeless, chic and classic. 

For the most part, I'm pretty chill and for the most part I LITERALLY love athleisure and I'm not just saying that because you're here as I don't work out. But I just discovered gym wear and it's a whole new world! I just discovered Fabletics and I love Kate Hudson's line. I tried it for the first time when I met her and I was like, "this jumpsuit is amazing." I can move and I'm so free! So they  sent me more stuff and now I just pretty much live in athletic wear.

AM: We always say that athleisure can be broken down into core, essential and luxe. Core is that which is meant to hit the gym (sport bras, tap shorts, etc), essential items that are a hybrid that can be worn in the gym and out (the capris,  tanks, etc mixed with layers or not) and then luxe which are the jetset components that include your leggings paired with a fun cashmere and a leather jacket which allows you to hit the ground running once you touch down.

ZH: Absolutely - so many ways to style it and again it's so comfortable. At this point in my life, comfort is key girl!

AM: We love your #AlphaBabe movement. We're a huge proponent of it but can you tell our readers about this  and what made you want to do it?

ZH: For me when I first have a vision for #AlphaBabe, I wanted a place where young millennial women could go to support one another and to develop tools where they could navigate the first few years of their career. 

I got where I got to by the grace of God and stumbling into things and figuring it out as it went. Looking back, I felt like it didn't have to be that hard honestly. If there had been just one person to tell me about the right way to make a demo reel, to craft a resume, or the right way to go to my boss' office to ask for a raise - certain things would have been easier. 

For me it is a place where we can celebrate substance and style. You don't have to choose. That's what I'm trying to get across with the message. You can be Alpha and strong and unapologetic as a leader - a boss in your work environment and you can totally be a babe. There is nothing wrong in saying that. You're pretty, you can style yourself up and these two things can co-exist. That's exciting when you find that balance and it doesn't need to be one vs the other which is really hard in a culture of comparison (via social) where people tend to focus on the babe part. At the end of the day the likes, re-tweets - it doesn't really matter. This is a place where you can be both and it's great to be so!

PHOTOGRAPHY COURTESY | Zuri Hall

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PHOTOGRAPHY COURTESY | Tony Horton

MOTIVATIONAL IMPACT

June 21, 2016

When you think of fitness luminaries and their famous systems, Tony Horton comes to mind without a doubt! With his innovative and successful systems that include P90X, P90X2, and P90X3, he is a household name. We caught up with Tony to talk about TH Care by Tony Horton, his new hair and skincare line, motivation seminars, 22 Minute Hard Corps, and living a consistent lifestyle. 

ATHLEISURE MAG: What does a healthy lifestyle mean to you? 

TONY HORTON: Simply, you must be very consistent with your exercise and have a purpose beyond the aesthetic, weight, scale, tape measure, and what other people say about you. It's about eating whole foods as much as possible, from anywhere between 80 - 95% of the time, depending on the individual.

AM: What are your favorite experiences training celebs and are there differences training  them?

TH: I believe that there are nuances for sure. My first celebrity client was Tom Petty and when he called me up at my tiny two bedroom apartment, I hung up on him thinking that it was my friend pulling a prank on me. Once I met Tom, it was a really phenomenal experience because I was dealing with someone who hadn't really trained consistently or in the kind of way that I was trying to show him - with weight lifting, boxing, kick boxing, and cardiovascular exercises and basic stretching. It was a 3 month experience and I went on tour with him for 3 weeks in the middle of that tour after we trained, and I think that what was the most unique about it was that it opened up the door to other celebrities like; Billy Idol, Bruce Springsteen, Stephen Stills, Annie Lennox, Sean Connery, Shirley MacLaine, Usher, and so on. The Tom Petty experience opened all the doors to being a celebrity trainer.

AM: Is being on tour with clients hard for you in terms of staying on your training schedule for yourself?

TH: My training doesn't get affected. Tom was kind enough to know that I needed some time in the day to exercise too. On tour, he's got soundcheck and reheasals so there's hours between the workout in the morning and his show where I could workout. Then there were times that we would just work out together.

AM: What's the ideology behind your famous fitness methods?

TH: My trademarked phrase "Do your best, so forget the rest," explains everything. I think that in this industry, there are a lot of people that fail because they feel like they have to compete with the past, with others or with the expectations of how it is supposed to go throughout the course of whatever program they have decided to do. My philosophy is, you just take care of the basics and don't think too much about the aesthetic change (how many push- ups you have to do and how many pull-ups you need to do or how perfect your yoga Asana needs to be). These things are causing people to have too much angst. To be consistent for the process and the lifestyle is about making sure that you do what you can and it changes from day to day. From things as unpredictable as biorhythms, lack of sleep, hydration - there are just too many variables that are difficult to track that allow you to have the perfect fitness experience. Sometimes Lebron scores 40+ and sometimes he doesn't. Even the best athletes in the world don't have the same exact performance every time and neither should we expect that from ourselves.

AM: Does fitness go hand in hand with motivation?

TH: I think you need some kind of motivation to be consistent with your fitness. If your motivation isn't as important as food, shelter, water and breathing as it should be - then chances are you won't be able to sustain it. It's not about losing weight so that you can show your friends how great you look in an outfit. It's about being able to sustain how you look for decades. When your purpose is aligned, then there is a greater likelihood that you'll make the switch and stay with it for the rest of your life. 

AM: What are your motivational weekends like?

TH: It depends from event to event. A corporate one is different than a beach body event. If it's a 4 hour excursion, it's different than a 2 day excursion. On average, most of them are a workout or two, seminar based, and we do some autographs/photos. For example, at the Omega Institute coming up June 24 - 26. It's a 2 day intensive so we break off in groups and analyze aspects of our health/fitness lifestyle. Last year, it was motivation - how do we get it, why aren't we consistent, and what are the plans that need to be in place so that we can create accountability. These were the things that were important in last year's seminar. 

This year, it focuses on food and diet. In my opinion, exercise is about fitness but most people don't realize that health is the result of the food you eat. Food is either medicine or poison. You have opportunities throughout the day - breakfast, lunch, dinner, and snacks in between that allow you to make healthy or unhealthy choices. When you make healthy choices, it seriously impacts the quality of your life, sleep, the likelihood of you getting sick and the ability for you to perform better when you exercise and for the body to recover so that you can come back the next day. That is the importance of food - it's not just exercising so that you can eat whatever or to try and watch your weight. That is about as archaic as driving around in a Ford Pinto. The goal is to be more sophisticated and to know that it's not complicated.

The Omega Institute has a session where we do a simple workout, yoga, meditation - there's three where we break off into groups to solve some of the food issues that people have. We also have obstacle courses and goofy games.

I want people to come away knowing as much new information as possible so that they can feel that they come away with how they can start over. So often, if it is a workout in a seminar, 8 out of 10 people will think that what they did was fun, but they won't apply it. Two days is almost like you're re-wiring people. That's why it works.

AM: Tell us about TH Care by Tony Horton and will there be additional products in the future?

TH: I have always been a fan of Patrick Dockry, who is the owner/creator of Ultimate Salon Professionals and I was on his TV show and part of his magazine. Out of courtesy of me doing that, he sent me boxes of his products. My wife and I loved them. One day she and I were talking and I said, "Why don't we see if we can come up with a line of products that will accomodate some of my personal needs?" Due to damaging effects of the sun, my skin and hair are dry. So, I asked him to mix a little nature and science together for my hair and skin and he did. It's been a great improvement to the quality of my skin and my hair is manageable and under control. I started sharing it with friends and they suggested that I should get it packaged. 

We came out with two products, one is called Fitness (face/skin spray) and the other is  Workout (hair/bodywash). They're unisex and we wanted to create something that was simple, effective, and traveled well for athletes and /or those that exercise a lot. The scent was important because it couldn't be too feminine or masculine. Everyone who smells it always says it's like summer in a bottle. I don't know what that smells like exactly but it's clean, fresh and warm. People love it and we're already looking at including a shaving cream within the line and a hair and skin oil that is just the bomb that we've been experimenting with. I really love this oil! When you think oil - you think greasy but this absorbs deep into the skin and makes the skin look younger and feel better. But we have to get the first two off the ground before looking at the next ones.

On Monday nights, I do a plyometrics class at my house and I wear TH Care all the time. When we're in a room, people will ask what I'm wearing and they really think that the smell is amazing. When I tell them it's my skincare, they say that they should put it on more. I let them know that you have to in order to smell good - a lot of guys who are younger don't realize that they need to maintain their skin. Doing it now will get them into the routine of taking care of themselves. You get out of the shower, dry off a bit and then slap on the lotion to go about your day. 

AM: Tell us about the fitness methods that you created.

TH: P90X was a departure from anything else that existed in the market. No one had created 12 separate discs with 12 different workouts on them. There are a lot of specific routines out there in the areas of yoga, pilates, body building, cardio etc. A lot of trainers like to just stick with what they know and a lot of them are very good, but the issue with sort of a one-dimensional myopic approach to fitness is that people will plateau. The lack of variety usually causes people to settle into a certain place. Maybe they're happy and maybe they're not. 

With P90X, it forced all users to work on their weakness much more than their strengths, due, to the extent of the variety. The offerings include: weight lifting, body resistance, core and functional, pilates, yoga, plyometrics and so on. That's always been my theme. When you look at the course of my week in training, every workout is different from the next. I try to train 7 days a week and maybe taking one day off, but I schedule 7. I need to do plyometrics. I need to do yoga. I need to do chest and back. I need to do shoulders and arms and I need to do core and functional and ski training. I need 9 days in a week but I only have 7 - sometimes I will take off a Sat. or a Wed. I usually train 22 - 25 days a month. That's how your body truly changes. 3 or 4 days a week, you're playing catch-up all the time.The days off always supersede the day on. If you only train 4 days a week, you end up with what I call, Exercise Bipolar Disorder and that's not a good thing. The goal is to be consistent with everything.

The thing I tell people on the Motivation Seminar is that I want everyone to take a deep breath and hold it. Then I never tell them to stop and people have to gasp to catch their breath. I let them know that consistency is as important as taking your next breath. This allows you to live the kind of lifestyle that I think most people want to live.

The brand new method is called 22 Minute Hard Core, and it's a big departure from P90X/2/3. P90X2 was more of a balanced functional fitness version of P90X. Many people thought it was more difficult and it was meant for those that are athletes. But it also took P90X graduates and turned them into athletes. P90X3 is half an hour because a lot of people who

bought the other two systems were not finishing the 3 month program. The half hour allowed more people to participate everyday to not skip workouts and P90X3's success rate was the best of all three.

22 Minute Hard Core is an 8 week bootcamp with a 9th that's a Hell Week that is optional. The routines are 22 minutes and from the minute they start - it goes. You sweat during routines of cardio, core spec and resistance because it is relentless and it has to be because it's only 22 minutes. It's intense with modifiers - 1, 2 and 3. You get profficient at 1 and then it transitions into 2 and then 3. The same with resistance as well. There is a modifier option that if you have Beach Body on demand or on disc, you can choose it where you only look at the modifier and are not distracted by people on the video that are at a higher level then you.

AM: How can we live in a preventive way? 

TH: I think that those things go hand-in-hand. If you are eating well and exercising regularly, then you are preventing a lot of the illness and injuries that occur to people that aren't. That's what prevention is. It's not about relying on your pharmacists and/or doctors to solve your problems through meds. It's about taking control of your life and healing thy self. It's not an easy solution, it's more of a difficult one. When we were growing up, we went from one grade to the next and for many on to college. You just did it. I'm only asking for you to work out for 8 weeks - good lord!

It's being able to understand that exercise is fitness and food is health. If you understand that those two things are true and you practice healthy eating and regular exercise, then it is a very preventative lifestyle right out of the box.

AM: How do you stay balanced?

From the outside, it may look like I'm busy as hell, but I'm not. I know how to find my own down time. Some days there is literally nothing, just emails, phone calls, doing interviews, making my bed, making sure I eat well, hanging out with friends, and working out. That's quite often, but there are other days when it's super intense. I am in the midst of development, voice-overs, rehearsals, media, and PR tours. But what I do (what anyone would do not to burn out) is that they tell the people around them that they need their down time and sleep etc. 

No one schedules anything during my workout hours. Those that know me are aware that I work out Tues./Thurs. from 7:15am - 9:00am,  Mon./Wed. and Fri. nights after 5:30pm are blocked off as well. Sat. is yoga, so don't bug me and Sun. is my track or gymnastic workout. Everybody in my life knows when these things occur and they don't plan something else there. Then I sit down and negotiate my time. 
  
AM: You have worked with the First Lady, Michelle Obama on the 'Let's Move Campaign,' are there are other organizations you're involved in?

TH: I am a real fan of Rain Catcher. They bring fresh water to people that are in Africa and Asia as they usually have to walk for miles and miles to drink mud. So the technology that they have created is amazing which allows them to have drinkable water in their own village. 

The other one is Go Campaign which is a charity foundation that started from my friend, Scott Fifer. He was an attorney and screenwriter who went on a working vacation to Tanzania and ended up in an orphanage for three weeks. These kids lived in squalor and he couldn't believe it and they were learning gymnastics. The people that climbed Mt Kilimanjaro would make donations at the tiny orphanage. Scott decided that he would re-route his entire life to help them. He's helped raise 100s of millions for orphanages in Africa, Asia, Russia, South America, Harlem, Mexico, and Indian Reservations etc. 

It's amazing work that he does as he lives in a one-bedroom apartment and drives a Mini Coo
per - he doesn't pay himself and gives all the money to the kids. He pays for schools, books, kids, instruments, shoes, etc. It's an amazing organization. 

Pictures courtesy of Tony Horton

 

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PHOTO COURTESY | Surfset NYC

ATHLEISURE LIST - SURFSET NYC

May 28, 2016

Whether you're a surfer or always wanted the body without hitting the waves, - SURFSET NYC is one of the hottest methods right now! SURFSET New York City offers surf-inspired fitness classes, made popular by ABC's Shark Tank, that are designed to build strong, lean surfer bodies. The interval-based classes combine elements of aerobic fat burning, lean muscle building, and balance & core training in a fun and challenging 45-minute routine on top of a custom-made unstable surfboard.

Diana Garrett and Aaron Thouvenin, creators and co-owners of SURFSET NYC and two of the world’s first SURFSET® Fitness Master Trainers & Ambassadors. As surfers themselves, they bring the challenging and fun aspects of surfing to every class.

Diana Garrett, founder of SURFSET New York City, learned to surf more than 15 years ago in San Diego, and she’s been riding waves (in the ocean or on the RipSurfer X) ever since. As a surfer and former competitive gymnast, acrobatic performer, and gymnastics coach, her fitness focus has always been on core strength, endurance, flexibility, and balance. It’s no surprise that her SURFSET New York City classes combine all four surf-inspired interval workouts!

While Diana has surfed the Atlantic, Pacific, and Indian Oceans, you can usually find her riding her fun board at Long Beach, NY or Spring Lake, NJ. Diana’s SURFSET New York City classes bring the excitement of surfing to land, whether you want the rush of catching a wave, the lean strength of a surfer, or just a fun way to stay in shape. Diana is a certified SURFSET Fitness Master Trainer and NASM Personal Trainer.

Aaron Thouvenin, founder of SURFSET New York City, has always been a sport and fitness competitor and enthusiast. He developed a passion for surfing while attending college and pursuing a basketball career in Australia, and has never looked back. He combines the fun, free spirit of the surf lifestyle with the training regimen of a competitive athlete, and is a true believer in the fitness and spiritual benefits of surfing. Most importantly, he believes fitness should be as fun as surfing!

Aaron has personally experienced the benefits of SURFSET Fitness classes and the RipSurfer X since SURFSET first launched in 2011. After years of working and studying techniques with trainers from various areas, he tried SURFSET Fitness and was hooked. As a SURFSET Brand Ambassador, Master Trainer, and founder of SURFSET NYC, he is excited to share his enthusiasm for surfing, fitness, and coaching with the world. His motivation and focus on plyometric movements and core balance will have you in surfer shape in no time! Aaron is a certified SURFSET Fitness Master Trainer.

SURFSET Fitness creators Mike and Sarah Hartwick were on Shark Tank and secured a deal with Dallas Mavricks owner and billionaire investor, Mark Cuban.

The SURFSET NYC studio is located in the East Village at 64 East 4th Street (between Bowery & 2nd Ave), 4th Floor, NY, NY 10003. It is also available for on-site and off-site events, classes, and demos. In the summer, they are also partnering with Skudin Surf to offer surfing lessons in the water.

SURFET NYC studio is a beach oasis in downtown Manhattan! It offers bottled water, and SURFSET NYC workout towels at the studio. They currently sell Terez leggings in the studio. SURFEST NYC apparel is coming very soon!  

Read more from the May Issue

 

 

In Athleisure List, Fitness, Magazine, May 2016, Womens, AM Tags Surfset, surfset fitness, surfset nyc, surfing, shark tank, mark cuban, mike hartwick, sarah hartwick, investor, terez leggings, studio, master trainer, Australia, brand ambassador, dallas mavericks, diana garrett, aaron thouvenin, interval based classes, balance, core, training, lean muscle building, ABC, ABC Shark Tank, hitting the waves, aerobic fat burning
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PHOTOGRAPHY COURTESY | Botkier

A MOMENT WITH MONICA BOTKIER

April 23, 2016

Botkier is the quintessential NYC handbag that girls in the know love to carry no matter where they live. It's all about handbags in an array of shapes that truly work with your lifestyle. We sat down with Monika Botkier to talk bags, the collaboration with model, Cocoa Rocha and more!

ATHLEISURE MAG: How does Botkier maintain its "cool girl" style as an effortlessly chic brand? 

MONICA BOTKIER: Thank you! That’s our mantra. Our girl is 'street smart chic.' She knows what she wants and has an edge to her style... always confident. We think about her in every aspect of the brand, from product design to social media. When I started the brand, I was a downtown girl living my dream in Soho NYC and that moment resonates with the modern woman no matter where she lives. 

AM: How much of a role does NYC play in the designs? 

MB: In 2013, after 10 years, we added New York to our brand name officially. There is a certain strength and attitude to the women  of NYC. We like to celebrate our city in this way, particularly in terms of style and functionality that informs our design process. New York is our muse!

AM: How much does your photographic background place into the design and/or the brand at large? 

MB: I was very focused on fashion photography as I transitioned to design, so style was a big part of that artistic expression for me. Through the years I shot some of the campaigns which was a function of being an entrepreneur and an independent brand. We were now of the first contemporary brands who would even create campaigns because that was so second nature for me. Now we have amazing teams that we collaborate with I can tell you it’s very satisfying to see the product go from sketch to sample to shoot.

AM: What are your 3 favorite bodies in the collection for Spring '16? 

MB: Our bags are names after NY neighborhoods or streets. My favorites for S16 are the Irving Hobo, Cobble Hill shoulder and the classic Soho Tote.

AM: Tell us about your collab with Coco Rocha? 

MB: I was a big fan of Coco, her astute sense of style and social media saavy. I believe collaborations are really important for brands to keep things fresh and fun. We reached out to her and she was excited. The connection was instant, I had met her before at events around the city. She is a wonderful, energetic, super smart talent and a new mom to boot. Coco is the ultimate modern woman, our ideal Botkier girl.

AM: How do you juggle your time between business and friends/family? 

MB: The million dollar question! Female power and promise are the touch points today for any industry. We see how we still have to fight for the respect we deserve as women in the working world. The truth is you’ll always have more on your plate when you have a family and a business. You can have it all but it isn’t some retouched version of what that looks and feels like. It’s hard work and the balance comes from within accepting that it will never be perfect. I try not to be too hard on yourself and be realistic. There are only so many hours in the day. It’s important to be present in the moment you’re in. Believe in yourself, your goals and keep pushing. Give and receive love starting with yourself.

AM: With the success of your brand how do you achieve balance and stay connected/present? 

MB: Life-Work-Balance is truly a buzz phrase today and I think that's great. This means at we are collectively thinking how to achieve a healthy and happy life that isn't only about work! It takes effort to eat right, meditate and breathe through challenges. For me being grateful helps me keep perspective. I try not to get overwhelmed by media, social, news or otherwise, but to remain aware. All I can say there is no perfect formula and it takes work to maintain through consciousness. I belong to a group of creative and successful women, many of them designers I admire so having a group to lean on is also a nice way to find that balance.

AM: How do you prepare for the Spring personally and as a brand?  

MB: I look forward and then make a list of goals. It’s a great time to refresh the vision board and make sure to recommit to New Year's resolutions like meditation, diet and exercise since summer is right around the corner! Same for the brand. We review, regroup and renew for the warm seasons to come. People feel inspired when the sun starts shining and the weather gets warmer, it’s a great time for new creative plans. 

AM: What does Balance Next mean to you? 

MB: The first thing I think of is the life/work/health/happiness/peace balance that should be a priority for everyone to feel grounded no matter what is happening at the moment. It’s the commitment to wellness which as I get older has started to become more of focus and brings me true joy.

AM: What are 3 musts for your personal time? 

MB: Sorry for the cliche but I love Soul Cycle, also Y7 yoga studio, Dr. Frank Lipman’s protein shakes for breakfast and Roman’s for a neighborhood food spot (Brooklyn Fort Greene). Music in as much of the day as possible, car, kitchen, office everywhere!

AM: Athleisure is about comfortable clothes that can transition from the gym, to brunch, meetings and a night out or jetsetting (think Bandier leggings paired with a cashmere tunic and ankle boots) - what are 3 favorite pieces that are great within your athleisure look? 

MB: Just what you mentioned above - my ideal atheleisure outfit to a T!

 

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AM, Apr 2025, Athletes, Editor Picks, Sports
IT'S ABOUT THE GAME | DILLON GABRIEL
AM, Apr 2025, Athletes, Editor Picks, Sports
AM, Apr 2025, Athletes, Editor Picks, Sports
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AM, Apr 2025, Editor Picks, TV Show
MGM+ GODFATHER OF HARLEM | RETURN TO HARLEM
AM, Apr 2025, Editor Picks, TV Show
AM, Apr 2025, Editor Picks, TV Show
ATHLEISURE MAG #112 | CHEF MASAHARU MORIMOTO
AM, Apr 2025, Ath Mag Issues, Editor Picks
ATHLEISURE MAG #112 | CHEF MASAHARU MORIMOTO
AM, Apr 2025, Ath Mag Issues, Editor Picks
AM, Apr 2025, Ath Mag Issues, Editor Picks
SPRINGING AHEAD | KELLY OLMSTEAD CMO ALLBIRDS
AM, Fashion, Lifestyle, Mar 2025, Editor Picks
SPRINGING AHEAD | KELLY OLMSTEAD CMO ALLBIRDS
AM, Fashion, Lifestyle, Mar 2025, Editor Picks
AM, Fashion, Lifestyle, Mar 2025, Editor Picks
THE SPICE OF LIFE | CHEF MANEET CHAUHAN
AM, Food, Mar 2025, TV Show, Editor Picks
THE SPICE OF LIFE | CHEF MANEET CHAUHAN
AM, Food, Mar 2025, TV Show, Editor Picks
AM, Food, Mar 2025, TV Show, Editor Picks
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AM, Ath Mag Issues, Editor Picks, Mar 2025
ATHLEISURE MAG #111 | RASHEE RICE
AM, Ath Mag Issues, Editor Picks, Mar 2025
AM, Ath Mag Issues, Editor Picks, Mar 2025
DIGGING INTO THE DYNASTY | HBO'S CELTICS CITY DIRECTOR LAUREN STOWELL + PRODUCER GABE HONIG
AM, Athletes, Feb 2025, Sports, Streaming, HBO, HBO Max, Max Original, Bingely Streaming, Bingely TV/Streaming, Editor Picks
DIGGING INTO THE DYNASTY | HBO'S CELTICS CITY DIRECTOR LAUREN STOWELL + PRODUCER GABE HONIG
AM, Athletes, Feb 2025, Sports, Streaming, HBO, HBO Max, Max Original, Bingely Streaming, Bingely TV/Streaming, Editor Picks
AM, Athletes, Feb 2025, Sports, Streaming, HBO, HBO Max, Max Original, Bingely Streaming, Bingely TV/Streaming, Editor Picks
ON THE COUNTRYSIDE | CHEF VINCENT CREPEL
AM, Feb 2025, Food, Editor Picks
ON THE COUNTRYSIDE | CHEF VINCENT CREPEL
AM, Feb 2025, Food, Editor Picks
AM, Feb 2025, Food, Editor Picks