Read the APR ISSUE #88 of Athleisure Mag and see THE PICK ME UP in mag.
This month, we've been sharing a number of people that have been focused on building their brands that impact the lives of others. Joining this group is Noah Neiman, who is known for his successful studio fitness gyms that include RUMBLE Boxing and Rumble Training. He's known for his dynamic personality and pushing people beyond their limit while also empowering them to believe in themselves. We took some time to talk about how he came to the industry, building his gyms, how he continues to grow his brand as well as his recent partnership with EASTBAY.
ATHLEISURE MAG: We remember the first time we saw you when Work Out New York premiered. How did you come to fitness and when did you decide to work in the industry?
NOAH NEIMAN: Wow! Not the Bravo throwback! Do you remember when Andy Cohen had me half naked on his show!? Sorry mom! My start in the fitness industry was one of those stories that was a lifetime in the making; I just didn’t realize it at the time.
I was one of those overweight kids that would always try to finesse my way onto the shirts team instead of skins playing pickup ball. T-Shirt on in the pool type. So early on, I started to study and learn all I could about physical fitness and nutrition. I had a lot of behavioral problems as a kid, and I found the more that I trained, the less likely I was to act a fool running around the streets of Pittsburgh, Pa. Fast forward to post-college, where I went to Hofstra and got my degree in accounting, a series of unfortunate events led me to leave NYC and returning to my hometown of Pittsburgh.
During my stint in Pittsburgh, I was being incredibly self-destructive again. I was heavily depressed, suffering panic attacks regularly, and forgot how training my physical body helped me keep me emotionally in control. I let myself spiral into a pretty dark place. I remember being in the hospital after a hard night of partying and seeing the concerned and disappointed look on my parent’s faces as they rushed to see me. Seeing that look is one I will never forget. That night, I stopped doing drugs! Now over 13 years ago!
That following week I happened to be driving by a new jiu-jitsu studio that was opening up near my hood: Warren Stouts Renzo Gracie Training Studio. I traded the drugs for jiu-jitsu. I trained with those guys for a year while going through on and off again anxiety issues; 'til finally my parents told me that I needed to head back to NYC. They conveyed in me the belief that I was destined to accomplish great things, but I had to do so in New York.
So I returned back to NYC with very little money and no real purpose. A friend asked me to attend a workout class with him at the newly opened Barrys BootCAMP; and that ended up being the serendipitous moment that most underdogs stories have at the beginning.
I was in that class cheering on my friend and losing myself in that workout. Fortuitously, the now CEO of Barrys, Joey Gonzalez, was the trainer leading the class. He approached me and asked if I wanted to become a trainer there. All my football, strength, conditioning, jiu jitsu, training and a lifetime of studying was about to pay off!! I was READY for a moment, I didn’t even know was coming; but you know the old saying “if you stay ready, you don’t have to get ready.”
I found my purpose. For those hours I was training people and leading these big group classes; all my anxiety and all my depression seemed to just melt away. I had to focus on OTHERS. Making sure they were hustling and making sure they were having a great time. It was therapeutic to me. So I THREW every ounce of effort and energy into it. The world quickly responded; and I became one of the most talked about and featured trainers. Finding myself featured in everything to Vanity Fair to the New York Times, then ultimately landed that show on BRAVO!
Fast forward a few years of building my reputation, my now business partner Eugene Remm; the founder of iconic CATCH restaurants (CATCH HOSPITALITY GROUP) and I got together and started planning what our own gym experience would look like. We wanted to bring an elevated experience to the group fitness game; one the was highly effective, but highly FUN. One that had the aesthetic and vibes that only we could create because of our unique lenses built by decades of our own tastes…. and so RUMBLE was born.
AM: If we wanted to train like you do in an average week, what are your workout routines and what are the foods/meals that you are eating throughout the day?
NN: I actually take RUMBLE Boxing and Rumble training for a majority of my workouts each week. That’s why I created the space! For my body; strength training coupled with conditioning via running and boxing has always had me feeling and looking my best; and the MENTAL benefits of punching things, hard, throughout the week are immense! I try to eat as healthy as I can so I normally hit up my go-to spot HONEYBRAINS to eat fresh whole foods. Throughout the week I eat a lot of fish, steak, eggs, and chicken coupled with potatoes, white rice, spinach, salads, beans. Then when I feel like it, it’s burgers and fries..pizza and ice cream. I try not to be one of those holier than thou trainers. I like to keep it real, eat sloppy when I want, and then get right back to eating clean when I want.
AM: I remember a few years ago I took a class led by you at Barry's Bootcamp and then when Rumble Training opened, I attended an editor event that was led by you. As a well-known group fitness instructor, your passion for motivating and empowering people is so impactful regardless of your workout level - what is your approach to working out with your celeb as well as daily clients and why is this important?
NN: I call fitness the great equalizer! It doesn’t matter who you are, how many followers you have, I treat everyone the same! I keep that same energy like Teyana Taylor (coincidentally also one of our investors). My passion and energy is the driving force of what I do, and I treat every class like it’s Jay Z's My First Song; I treat my first class, like my last class, and my last class, like my first class, so my thirst and energy is the same as when I came!
Everyone is the same at the end of the day. You either do the work and get better by it, or you don’t. I think that’s one of the most refreshing things about training with me, and our philosophy at Rumble. We treat every like Jason Derulo, or Justin Bieber…you just might also happen to work out next to them one day.
AM: Boxing is one of my favorite sports to watch and I know you are passionate about it. Why is this your preferred workout method?
NN: The efficacy of boxing is undisputed as the champ! There’s a reason they call fighters “Lean mean fighting machines,” but to be honest, boxing was always mediative for me. I had a lot of problems growing up. ADHD, getting kicked out of schools. So training to me became therapeutic. It was an outlet for a lot of anger and the vast well of energy I had. Meditation comes in many forms, and this one is mine!
AM: You’re the Co-Founder of RUMBLE Boxing. When you were in the early days of launching this brand, what was it like to know that you had people such as Sylvester Stallone and Justin Bieber as investors?
NN: When you open a boxing gym, and have Rocky believe in you; the provides you with a certain level of confidence. However, at the end of the day, if the experience and workout doesn’t live up to that level of hype, you’re going to fail. It was important for us to come correct, especially knowing we had so many powerful and renowned personalities backing us!
AM: Tell us about RUMBLE Boxing, Rumble Training and Rumble TV and why you wanted to create this universe. For Rumble Boxing and Rumble Training, what cities are you located in and are there new cities you will open in?
NN: Plainly put, I wanted to bring boxing to the masses. Polish and package it in a way that I thought our clients would love! So Rumble Training, Rumble TV, and our OG RUMBLE Boxing were just ways we could positively impact our already highly engaged customers. We’re in NYC, DC, Philly, San Francisco, LA, Chicago; and with our new partnerships with Xponential; you’re going to see Rumbles popping up from Alaska to Australia with 100’s of locations opening up across the world.
AM: In terms of working on the Rumble brand, what is an average day like for you?
NN: As an entrepreneur in general, there are no average days. Especially living in NYC! My role is to really make sure our brand is staying just that; OUR brand. To ensure consistency and clarity in delivery; and making sure our trainers and staff have the discipline and help they need to execute. I’ve never been a great boardroom leader. I need to be in the mix with my team. Teaching classes, seeing how the front desk engages with clients, cleaning the benches and studio if need be! I try and keep that Herb Kelleher of Southwest Airlines approach; don’t tell. Show! Be there for your team and they’ll be there for you. It requires a tremendous amount of energy to lead in that manner; which is why I’m so passionate about health and mental wellness. It provides you with that unlimited well to tap into. You said you responded to my energy when you were at my classes long ago; and I told you I have to keep that same energy. So when I can; I’m investing in myself, so I can better serve others!
AM: What is the best piece of business advice that you received that has allowed you to navigate the industry as a fitness entrepreneur?
NN: I’d like to think I’m just an entrepreneur; working and consulting with companies in a variety of spaces; but my number one rule of thumb is 'chase relationships, not checks”. Everything I have been able to achieve has been a collaborative effort. I’ve earned my spot at the table by freely giving my energy and skills to whoever engages with me. You’d be surprised the return you get on an energy investment when you invest in PEOPLE.
AM: Recently you partnered with EASTBAY with the release of their new line EASTBAY Performance. You were a team captain for a flag football game in McCarren Park in Williamsburg, Brooklyn. We heard that your team was impressive through 3 of your games and you just missed out on the championship game. Why did you want to participate in this event?
NN: I’m on that Peter Pan! I was so honored to get the call to participate it was a no brainer. Thinking back on my childhood; running home to check out the EASTBAY catalogue, or taking a girl on the date to the Monroeville Mall in Pittsburgh to check out the FOOTLOCKER, is super nostalgic. To be surrounded by such iconic brands, in iconic Brooklyn, and most importantly surrounded by such positive and powerful PEOPLE; I HAD to be a part of this. I'm still rocking scabs on my knees as I answer this question. I look at it as a badge of honor. Young me would be so proud that I’ve worked hard enough to be recognized by EASTBAY and Footlocker; and to be honest, old me is too! Plus, that new EASTBAY line is fire, had to be one of the first to cop!
AM: What are your 3 favorite products from the Eastbay Performance line?
NN: The t-shirt, tights, and shorts combo is a trifecta. Deion Sanders said “if you look good, you feel good. If you feel good, you play good. If you play good, they PAY good!" I took that to heart as a child, so rocking the new line it not only LOOKS fresh, but it’s functional to enhance you playing good too...and you know what happens when you PLAY good. Ka-ching $$$!!!!!
AM: In looking at your IG, beyond your passion for fitness and style, we know that you love your dog Oz. How has he been impactful in your life especially when we were all going through the craziness of quarantine?
NN: I’m gonna go super mayonnaise corny on you now; Oz saved my life. He taught me firsthand what it was like to care about something, and have to take care of something other than myself. I learned not to be selfish from him. This dog has been with me from first blood; through thick and thing. Through happiness, depression, poor, rich; Oz has been by my side. During the pandemic I actually rescued two more dogs that look exactly like Oz from Buddy’s Rescue. I may be biased, but I have the sweetest and best-looking trio of dogs on the island of Manhattan.
During the pandemic, I was feeling very anxious and uncertain like the rest of us; so once again I found myself needing to get out of my own head. Who better to escape with than with two little puppies and one sage old pitbull. The puppies even earned a little money over the pandemic shooting for brands like KITH and PETCO.
AM: When you’re not working out, focusing on your business, appearing on TV etc, how do you take time for yourself?
NN: I’m an ambivert so to contrast the extreme extroverted nature of my job, I like to spend a lot of time by myself. I love to walk the dogs through Washington Square Park, read a book, going to ZERO BOND which is my friend’s members-only club. I like to ride my Ducati motorcycle around NYC like the island-ordered Batman on WISH! Sorry mom, I won’t sell it! It’s also meditative to me. The correlation between boxing and riding a motorcycle is strong. In both pursuits, you have to be present. You have to live in the moment. You can’t think about the past or the future; you have to live in the now. I think more people would be better served if they could find those things they love that ground them and bring them home to the present moment.
Growing up, I was never ok to be by myself, because I didn’t love the person I was spending time with; so as I get older, I’m learning to love and invest in that person more. To contrast all that; when I’m really trying to get after it. I will 100 percent get a table at CATCH and hit that dance floor full up on a belly full of the best steak, sushi, and tequila. The perks of being in business with Eugene Remm are numerous; but that is definitely one of the best!
AM: As someone who is always on the go and working on the next thing, are there any projects that you can share that you are working on?
NN: The universe provides if you know how to harvest, so I keep working on my universal agricultural skills. I’ve been fortunate to work with brands across a variety of industries, from NIKE, to BOSE, to Tag Heuer, to Vital Proteins, to MCLAREN to name a few, and each one has been a great learning experience. Its enabled me to spot opportunities across a wide spectrum.
The biggest things I’m focusing on now is helping EMERALD EQUITY GROUP create a brand around their new high end luxury rental building they just purchased 2 COOPER SQUARE. Helping create that elevated living experience people have come to expect from me, albeit in a different arena, with Rumble.
I'm a longtime fan and investor in HONEYBRAINS, the restaurant I mentioned before where I eat 80 percent of my meals. I used to just be a customer and ending up striking up a conversation with one of the owners. Now I’m an investor and helping them grow the brand! All because of giving off that welcoming energy that created the environment for me and the co-owner to strike up a conversation. Remember what I said about chasing relationships! You have to be open, aware, and receptive to the early stages of them!
I’m working with my boy Louis Denaples who owns Ducati New York City on some branding projects for his motorcycle shops; and helping him create a retail line around the Ducati lifestyle.
I’ve been in talks with SIRIUS and other networks about my own show which is something I’m extremely passionate about now. At the end of the day, I just want to impact people. I want people to engage with me, through a variety of platform; yet always know that they are going to get that positive energy and support they need to unlock the greatness within themselves. I pitched a lifestyle travel show with my own unique twist pre-pandemic that is picking up some attention and steam; so stay tuned for announcements on that!
IG @noahdneiman
PHOTOS COURTESY | Noah Neiman
Read the OCT ISSUE #71 of Athleisure Mag and see Sky’s The Limit with Noah Neiman in mag.
We love chatting with those that have a few plates spinning while they take on the world, but remember to keep family first as well! Singer, Model and Actress, Kayla Brianna talks about how entertainment was a family affair (her father is Kenny Smith, who not only played in the NBA but is a sports analyst and Emmy Award winner for Inside the NBA on TNT), what it's like for her to be on tour right now, what she's focused on or 2018 and how she balances her time.
ATHLEISURE MAG: It seems like being in entertainment is a part of the family business. Tell us more about your family and how you got into performing?
KAYLA BRIANNA: Growing up music was always in my family. My grandfather, Gerry Goffin is in the Songwriters Hall of Fame and my grandmother sang background for Ray Charles. I started off in girls groups and eventually went solo and landed a deal with Interscope Records.
AM: You have collaborated with a number of artists, what is it like and who would you like to work with?
KB: Each song is different. Working with London On Da Track, we recorded in Atlanta until around 3 a.m. each night. Just being in a creative space is a great feeling. I’d love to work with Drake, 6lack, Sabrina, Claudio Pharrell and H.E.R.
AM: How's touring and what do you do prior to and after performances?
KB: Tour life is a lot of fun, but it’s also a lot of hours driving and you kind of just sleep when you can. Usually we have a performance and then in the morning drive to the next city and do it all over again. Before each performance I'll say a prayer to calm me down and then after, we celebrate!
AM: Will we see you on the stage during festival season?
KB: Hopefully I’ll be performing at some of the parties at Coachella. I performed at the Galore party last year.
AM: Tell us about your style for your shows versus how we would see you running errands or going out to brunch.
KB: For my shows, I’m SUPER full out and doing the most and then when I’m at home you can usually see me in leggings and Nike’s and oversized sweaters, lol.
AM: When you're home, where do you go out and eat, shop and work out?
KB: When I want to go out and eat I love Catch, COD, and of course, In-N-Out. I love to shop at the Americana and when I want to get an intense workout in, I’ll either do Barry’s Bootcamp or Pilates.
AM: What are you focused on in 2018?
KB: I’m excited to release my EP this year and get more into my acting career. I booked a role on This Is Us this season so I’m excited to keep it going.
AM: Tell us about your upcoming album!
KB: My EP will release this year, London On Da Track produced it and I’m just excited for people to get more of an idea what my sound is.
AM: How do you give of your time?
KB: Every year I work with Feed the Children during All-Star Weekend. My family and I host an event and giveaway food, clothes and toiletries.
AM: How can we find out what you're up to?
KB: Make sure to check out my music on Apple Music and Spotify! Also my social handle across platforms is @kaylabrianna.
PHOTO CREDIT | Marcus Ezell
Read more from the Feb Issue and see A Moment with Kayla Brianna in mag.
Last month we introduced our readers to Dr. Greuner, a cardiovascular surgeon who has a passion for fitness. The response was so great, we thought that he should have a column to share various elements of fitness to get to where we want to be. This month we're focused on
kickstarting our workouts and are taking our lead from Dr. G!
ATHLEISURE MAG: With the notion of summer bodies being made in the winter, what should a work out week look like for men vs women to get great arms, legs, abs and butts?
DR.GREUNER: I’ve always stressed that there are two separate components to the look most of us want to achieve, and they should be targeted in two different ways. For toning and shaping, strength exercises are crucial. To put that hard earned, toned, and shapely muscle front and center for the summer's revealing ensembles, diet is absolutely crucial to lose any fat that might overshadow what lies beneath. To lose the weight, simple arithmetic is all it takes. You must eat less calories than you burn. A simple BMR calculator, or devices such as a FitBit are crucial to estimating what you burn daily, and I use these routinely. The mistake we see sabotaging diets most often, however, is an underestimation of the caloric count of foods. Things like sauces, dressings, and alcohol can foil an otherwise valiant effort at weight loss, and that is why I recommend on diet days, that you prep your own meals, so you have a firm grip on it.
When it comes to shaping, compound movements are not just the most efficacious in building muscle, but also in terms of improving function. For arms, dumbbell or barbell bicep curls are one of my favorites. Simple to perform, and work very well. I typically do 6 sets of 10, or to failure with strict form. For triceps, my faithful move is the French press, 6 sets of 10. It’s an easy exercise to do well, and form fails minimally with fatiguing muscles.
For legs, NOTHING beats the old-fashioned squat. 4 sets of 10. I typically follow that with 4 sets of weighted lunges 10 reps, each side. Trust me, simple but effective. This works well for your butt, as It is a direct extension functionally of your legs.
For abs, I work this muscle group 2-3 times a week, as opposed to most others once weekly. This is because your abs have a higher percentage of fast twitch, or endurance fibers, and recover quickly, but typically don’t require as much training as the other muscle groups at each
session. They are constantly under tension stabilizing your body. For advanced athletes, I recommend 6 sets of hanging leg raises, 10 reps, but this is a very difficult move to do correctly. For those of you that are newer to this, I typically recommend 4 sets of incline leg raises, followed by 4 sets of crunches, each for 10 reps. Simple and strict is the key to isolating these muscle groups.
Remember, If it isn’t uncomfortable, you aren’t stimulating the muscle to change. Get out of your comfort zone, you will thank me for it later.
AM: For those that may have slipped into not working out during the holiday season, how can they get back into putting this into their routine?
DR G: The easiest solution is to grab a partner. That is a quick way to ensure that you have an obligation to meet your schedule, or hear about it later. Other incentives include signing up for
work incentives, or competing with fellow employees if your job has a plan. In my company, we use Fitness Amigo, and award rewards to those that “win” their fitness goals.
Lastly, make a mental, or physical picture of what you want to obtain, and make sure you see it constantly to drive you. Other options include, entering a competition that mandates you get in
shape, or a self-awarded reward once you hit your goal.
My workouts change from mostly outdoor in the summer to mostly indoor in the winter. I take part in activities such as martial arts and group classes. I'll present some of my favorites in a future article, but some classes that provide a competitive environment, such as Flywheel that allows you to compete with you classmates, is always an impetus for me to push harder.
AM: For those who like working out outdoors who don't enjoy doing it in the cold, what would you suggest for workouts?
DR. G: Winter is the time I pick to explore new classes, and activities, and even pick up a new sport. I'll go into detail about these in a later story, including my pros and cons about each, but briefly some of my choices this year included:
1. Boxing and martial arts, including classes such as Rumble, Work Train Fight, Dogpound, and others, as well as true sparring one on one with some of the most talented coaches in NYC. Be
careful, it’s addictive!
2. I’m an avid cyclist in the summer months, so spinning classes are a mandatory part of my arsenal. In general, I prefer Flywheel given the objective power data they provide and the ability to compete with classmates.
3. Circuit training with weights, which is a constant part of my regimen.
4. Boot Camps such as Barry’s Bootcamp, one of my favorites.
5. Flexibility work such as Pilates, yoga, and capoeira.
6. Climbing walls are a great way to simulate the outdoors.
7. Other typically outdoor sports such as parkour are now omnipresent in NYC.
AM: How beneficial is a couple or buddy workout and how do you stay on track with this as it can also have distracting effects?
DR. G: Its crucial for me that my partner is as fitness inclined as I am, or its unlikely to work. Sports occupy so many categories of benefit in my life, from psychological, to meditative, to performance, that it’s absolutely mandatory for my overall well-being, and having a partner that is so inclined can be one of your best motivators to staying healthy. Everything is easier when your best friend is there beside you! At the same time, distraction can be an issue if one of you is self-conscious or less motivated. You can see this two ways…a chance to coach each other to be better, or as a roadblock. Decide early, and act accordingly.
AM: How long do you feel it should take to start seeing results and how do you think you should go about tracking these areas for proper motivation?
DR G: Although it may sound terrible, often the heavier you are, the longer it takes to see visible results as the layer of fat on top of muscle is thicker. Talk about an incentive to stay lean! Although you won’t see the results immediately, you will lose weight and increase function quickly, typically within a month if you put a significant effort in. The leaner you are able to stay, the less time it takes to see distinct results as the layer of fat covering your muscle is much thinner and disappears with less effort. The take home message? Keep lean, allow some discrepancies here and there, but make your hard work last with lifestyle changes that make the task less and less daunting with each coming year. It’s absolutely possible to enjoy your life, and still look great. Moderation is the key. I look forward to giving more guidance about doing just that in future articles!
We're excited for upcoming articles that Dr. Greuner will share with our readers at Athleisure Mag, and are looking forward to his future contributions! Make sure to follow him on IG @Doctor.DavidGreuner to see what he's up to and where he's working out.
PHOTOS COURTESY | Dr. Greuner
Read more from the Jan Issue and see Summer Bodies Are Made in the Winter in mag.
Awards Season brings a number of our faves together and we had the moment to catch up with Andrew Fitzsimons, Celebrity Hair Stylist. We caught up with him to find out about must have tips that we should use when we're prepping our locks, how he got into the business and what he's up to.
ATHLEISURE MAG: You have rocked amazing hair on some of our favorite celebrities. Tell us when you realized that you wanted to be a hairstylist and your journey to becoming the stylist for the Kardashians, Joan Smalls, Ashley Graham, etc?
ANDREW FITZSIMONS: I fell into hair styling at a very young age when my mom got me a summer job at a local hair salon when I was 13. I loved the work so much that when I returned to school, I realized school wasn’t for me. After much begging, my mum allowed me to pursue my dream full time, but with the conditions that I be kind to everyone, never take a sick day and work to the top of my field. I’m still working on #3!
AM: As the Alterna Hair Care Brand Ambassador, what does this role entail and how did you become this?
AF: One of the biggest parts of my job as Alterna Haircare’s brand ambassador is teaching women how they can use the products to get healthy, shiny, red carpet-ready hair! A lot of women struggle with styling and caring for their hair, but with the right products, it can be much easier. In addition to education, I work with Alterna on product formulation, trend forecasting, photo shoots and video shoots, events and so much more! I love getting to share my love of beauty.
AM: We're in the thick of Awards Season right now - what are 10 products/tools that you always have on hand?
AF: Toothbrush – My secret weapon for cleaning up baby hairs and flyaways!
Dyson Supersonic Hair Dryer – This dryer is super lightweight; light tools are essential for hairdressers.
GHD Curling Irons – I love these irons because they heat up so fast and are ceramic, so they help protect the hair more than most curling irons. I also like that they’re all matte black, it makes my kit look really chic.
Glam Seamless Extensions – I carry extensions in every color imaginable, and lately, I've been stocking up on these, which I love.
Babylisspro Nano Titanium Flat Iron – This is my favorite flat iron ever, been using it for years. It gets hair perfectly straight and shiny!
Alterna Haircare Anti-Frizz Omega+ Nourishing Oil – I’m obsessed with this moisturizing, super lightweight oil. It’s extremely versatile, so I’m able to use it on all of my clients, no matter their
hair type. It gives the hair a beautiful, healthy shine and provides light definition without weighing the hair down at all.
Alterna Haircare Caviar Working Hair Spray – This buildable hair spray is a must for all of my jobs! It gives you a great brushable hold with no stickiness or tackiness.
Alterna Haircare Caviar Repair Multi-Vitamin Heat Protection Spray – My clients put their faith in me that I’m going to take care of their hair, so heat protection is a must! So many people skip this step, but it’s essential for keeping your hair healthy and strong.
Alterna Haircare Perfect Texture Finishing Spray – This spray is the perfect combination of the hold of a hairspray and the buildable texture of a dry shampoo. Perfect for those effortless
looking, model-off-duty vibes.
Rita Hazan Root Concealer – This is perfect for root touch ups!
AM: You're fresh from the Golden Globes, can you tell us as a stylist what the prep is like before Awards Day in terms of coordinating the hair inspiration with the other components of the look, what your schedule was like in terms of how many/who you styled that day, your prep to get ready, how much time you spent styling each of the looks and once completed what do you after a long day of this nature?
AF: Usually before a big awards show, I’ll be in regular contact with my client, my client’s stylist and my client’s makeup artist. We all review the dress and I create a mood board of ideas based on the dress. At the recent Globes, I had two clients: Kendall Jenner for the Globes and Shay Mitchell for the parties. Typically, there are 2-3 hours for glam and getting dressed, so it’s not unusual to have several clients in one day. Once all my clients are done, I typically rush home with my assistant so we can watch the event coverage – it’s fun to see the looks on the red carpet.
AM: As someone who is constantly on the go from set, red carpets etc how do you take time for yourself?
AF: I really enjoy working out – it helps get me into a zone where I’m just focused on one thing (typically I’m juggling a bunch of jobs and projects, so there’s a lot on my mind). It’s a good way to “press reset” in a way. Yoga is another workout I love, and if I’m having a really busy day, I try to meditate for a few minutes in the car between clients.
AM: When you have downtime, what would we find you doing?
AF: Down time?! I don’t have that… In seriousness, I work every day and am always working on new projects and ideas.
AM: What are 3 places that we would find you grabbing a drink in LA, having a meal with friends and where do you workout?
AF: To me, having wine at a friend’s house is much better than going out! It’s so much more relaxed and fun. For a meal, I love Casa Vega – it’s a staple in the Valley and I love it’s history
(and of course the delicious food!)
For workouts I love Barry’s Bootcamp and Soul Cycle.
AM: What's your personal style in terms of what you wear when you're out with your friends brunching, versus what you were when you're on your way to meeting your clients for Awards
Season to get them ready for the red carpet?
AF: I have a very consistent wardrobe – I’m typically wearing an oversized white tee, black jeans, black boots and a black leather jacket (depending on the weather!). I like to have a fairly
clean / consistent uniform.
AM: What charities/philanthropies do you support?
AF: I actually recently partnered with the LA LGBT Center to launch the Trans Cosmetic Donation Program, an innovative charity program in which beauty professionals, influencers and celebrities can donate unused personal care products to the LA LBGT Center, and they redistribute the products to various charities that serve trans women of color in Southern California.
AM: We can see you having a haircare line, extension brand etc - how else do you want to extend your skills for those that may not be able to have you personally do their hair?
AF: I will be launching a YouTube Channel soon! I’m really excited to have an online platform where I can translate the red carpet styles of celebrities to more women. There are few more
projects I can’t talk about quite yet…
Read more from the Jan Issue and see Talking Locks with Andrew Fitzsimons
Obviously, the Spring has us all feeling a certain kind of way with changing temperatures, longer days and more. That's more time to take your workouts outside, run errands without worrying about the weather and eating outdoors. We sat down with menswear designer, Stan Cheung to talk about his line EYSOM, how he became a designer and how he will enjoy the upcoming Spring Equinox.
ATHLEISURE MAG: Tell us about your background and how you came to being a designer.
STAN CHEUNG: It wasn’t a conventional route. I began my career in Los Angeles, working in the executive buying program for May Department Store. Up till then, the experiences I had at the entertainment studios didn’t ignite my passions, so my mentor – who was the Dean of the Business School at USC – recommended that I pursue retail. He was right. It clicked. I fell in love with buying menswear. Back then there was a lot of autonomy in this role. You could take risks. You could be creative with buying assortments. But my experiences were cut short when Federated merged with May, and so my life took a turn and I moved to New York to work on private brands for Macys.
New York City is where I really learned about the design world. My buying experiences in L.A. were a good fit for brand strategies in my new role. I quickly transitioned into product development after Macys saw my talent in this area.
Working on multiple Macys’ brands led me to source factories all over the world, collaborate with them to create collections that resonated across Men’s, RTW and Children’s. I became fascinated in thinking, not only about fashion, but also about the white space and what would appeal to each brand’s end consumer.
Everyone knows New York is fast paced, which I loved. What I loved less were the long and weary winters. I longed for the L.A. sun. I came back to So Cal to take a role as creative director in the fast-fashion business. I led a design team that created collections for many of the largest U.S. retailers. In the business world of Juniors, you’re bound to create collections non-stop, and at some point you eventually burn out. That’s what happened to me.
I took a short sabbatical to re-center. I spent a lot of time working on myself, both spiritually and physically, lots of meditation and workouts. Unable to find the right gym clothes, I decided to make them myself. With luck and good timing, I got a push through the Axe/Esquire Mentorship, and so EYSOM was born.
AM: Tell us about EYSOM.
SC: EYSOM is truly a concept and collection that’s been brewing in my thoughts for over a decade. I’ve always been a workout fanatic. I take as much pride in my workout clothes as my “work” clothes. I found it so perplexing why it’s always so difficult to find great gym shorts. Men can find great jeans, fitted blazers, and the best dress shirts with much less effort. Why don’t the same rules apply to workout clothes?
EYSOM stands for “Exercise Your State of Mind”. The name itself is really about the journey to find balance between the body and the brain. In the logo, we used the M for Mind to reflect the sign of the heartbeat to show this connection as a symbol of feeling good — inside and out. Wellness today includes physical and spiritual wellness — we are much more conscious today of this wholeness feeling. We want integrity and totality in all that we do.
The company really started from this emotion of wanting to offer men some thing better and different. I wanted to use really beautiful, yet technically functional fabrics. I wanted to create a line that was tailored, sporty and elegant at the same time. EYSOM is all about effortless designs that make you feel good when you put them on.
AM: How did it feel to have John Legend pick your brand to be included in the Axe Collective and what is the nature of this partnership?
SC: I was so honored. He’s such an amazing talent. In addition to being a style icon, he’s just an overall good guy. It was fantastic to have him be so into the brand. This encouragement gave me the extra energy to go after my vision. Had it not been for the Axe Collective, ESYOM would not have started when it did, and be where it is today.
AM: Presenting at NYFW Men’s must have been a great experience, tell us what it was like.
SC: It was such an amazing experience – it was so fast, but at that point in time, it was incredible to see the collection all come together. Now onto my third collection, it’s nice to see how the brand has evolved, but stayed true to that initial concept.
AM: You currently sell at Equinox, what's next for EYSOM?
SC: Equinox has been such a natural and organic fit. They’ve been hugely supportive of EYSOM. It has been an amazing way to expose their clients to the brand. Next for EYSOM, we are looking to organically expand in markets where there’s most interest – Europe and Asia.
Also, I am starting to explore categories that people have been asking for. We have been asked since day one to add swimwear, including by Esquire Fashion Director Nick Sullivan. During the time the product has been in Equinox, we’ve also had a lot of requests to create a women’s line.
AM: What are the trends in menswear for this spring/summer that we can find in your line?
SC: EYSOM is always about being effortless and stylish all day, and year-round. You’ll notice our introduction into camouflage, which is a trend across all activewear, but we’ve taken a much more designer approach by playing with our signature print in a range of more sophisticated colors including sage green, brilliant navy, and red.
With the activewear trend, we also have our assortment of joggers and sweatshirts.
AM: What are your favorite pieces in the EYSOM collection and where would we find you wearing them?
SC: Living in LA, you’ll find me wearing EYSOM about 90% of my life! I love the training shorts, because they have a tailored elegant feel that allows me to wear them in and out of the gym. I’m obsessed with the tops – usually in black, because the fabric is amazingly soft and you kind of don’t want to ever take it off.
AM: Where do you workout and what are your three favorite places to eat in NYC?
SC: I work out at Equinox obviously, but I’m also a regular at Barry’s Bootcamp because I love running. When I’m in NYC, I prefer running outdoors on the WSH or Central Park and just zoning out for miles at a time.
I am a big food lover, especially in NYC. I think the right balance of a great workout is that you can enjoy and indulge in some great meals. My consistent go-to places would be Morimoto for sushi and Balthazar after working out in Soho. Indochine is my classic staple.
AM: With the Spring Equinox and having 12 hours of sun, how are you going to take advantage of the day?
SC: I’m obsessed with being outdoors, so I always take advantage of the LA sunshine. Hiking Runyon Canyon in the morning, enjoying the beaches of Malibu and Laguna, and of course, dining al fresco whenever I can. My favorite is The Beverly Hills Hotel or the garden at Pailhouse.
AM: What Axe Collection items are a part of your rotation?
SC: The Axe Gold Signature dry spray and skin hydrator body wash.
Read more from the March Issue and read His Spring Equinox in mag.
SHOT AT The Colorado + Pure Barre Lex/88th | PHOTOGRAPHY Eugene DeLucie | STYLIST Kimmie Smith | MUA/HAIR Kay Cunningham | CELEBRITY TRAINER Layla Luciano |
MAY COVER + IMG 4 | Crossfit Sport Bra REEBOK | Legging ALO YOGA | IMG 1 + 2 | Lingerie Set HANRO | Karma Color Bracelets SEQUIN JEWELRY | Tree of Life Bracelet MOIRA ANN DESIGN | Lariate Layered Necklace STERLING FOREVER | IMG 3 | Lingerie Set + Kimono HANRO | MAY BACK COVER | Sport Bra + Graffiti Legging REEBOK |
Our May cover is graced by Layla Luciano, a celebrity fitness trainer based here in NYC who has not only been noted as one of the city's hottest trainers, and also was one of the stars of Bravo's Workout New York and is the Co-Founder of PACT PARK! We sat down with Layla to find out more about her, the show and what she is working on!
ATHLEISURE MAG: When did you realize that you wanted to work in the fitness industry?
LAYLA LUCIANO: I have always been extremely active and full of energy ever since I was a kid. I played basketball, baseball, did track and field, gymnastics and martial arts. I started martial arts when I was 5, and because I was so dedicated, I earned my first degree black belt when I was only 11. When I received my black belt, I started assisting teaching classes for the children's program and I loved it! In high school, I volunteered to teach for my karate dojo to blind and visually impaired students. These experiences truly made me fall in love with teaching, and so when I went to college, I majored in elementary education. When I started student teaching in NYC public schools in Harlem, I thought I would automatically fall in love it. I fell in love with the kids, but not the curriculum system. I also saw all of the kids’ unhealthy eating habits, their school lunches and the fact that they only get half an hour of recess. Kids naturally have so much energy and need to burn some of that off throughout the day in order to really concentrate on school work! Instead of continuing on to teach the K-6 curriculum for NYC public schools, I started my own after school programs and summer camps for kids fitness. I taught a Latin dance program and a karate program, but the underlying idea for both of these programs was teaching my students the importance of building healthy bodies and lifestyles! I always knew I loved helping people better themselves, so two years later I continued to share my passion for fitness by developing and creating my own classes at various NYC fitness studios, including bootcamp, pilates and kickboxing.
AM: What areas do you feel are your expertise within fitness?
LL: In terms of training techniques and working with clients, because I'm fluent in a variety of workout styles, I feel like I'm very good at creating programs for clients so that they see the changes they want to see and they never get bored! I'm also very good at teaching two groups at once, like I did at Barry's Bootcamp for over 4 years.
AM: What's your style when training clients and where have you been an instructor in NYC?
LL: My style is tough love, but fun. I will make you work hard and push you to do so! I've been an instructor at NDG Fitness, SLT and Barry's Bootcamp.
AM: We are fans of Bravo's Work Out New York, what was it like to be in the cast?
LL: Filming Work Out New York was definitely a rollercoaster ride. Some days I loved being in front of the camera, and some days I would be so tired from teaching, training clients, training myself and filming all day that I was cranky and over it! I was excited to share about my life as a fitness professional in NYC with a very different upbringing than most. Unfortunately, I wasn't aware of how much editing could be done to manipulate any situation. As a fitness professional who wants to motivate and inspire, I feel like there were some aspects of my life that were highly dramatized that even made me a little uncomfortable watching, since it wasn't truly me (more like Layla multiplied by 1000).
AM: Is there another season for you/the cast and who from the show do you hangout with?
LL: We are still waiting to find out! I still hang out with Courtney, because we are from the same crazy person planet so we understand each other :P
AM: We know that you and Jay have your own studio fitness, tell us more about PACT PARK!
LL: PACT PARK is a high intensity, but low impact group fitness experience. The unique workout combines boxing and MMA strike training on a Nexersys machine that calculates strikes, accuracy, power AND friction training on a Lynx board, which concentrates on mobility, balance, control and coordination, using body weight training to maximize form, speed and power. PACT means Proprioceptive Aerobic Cross Training. Proprioceptive is about body awareness, knowing exactly what you're doing not by seeing, but just doing. The aerobic cross-training is by going back and forth between the Nexersys machine and the Lynx board. And a Park is just a fun place!
At PACT PARK, we give you metrics and data from the Nexersys machine to help you progress and give you results to improve your body & mind! You get a great release being able to hit the machine. We are also focused on training your body safely on the Lynx board because you're not jumping, you're sliding, which helps strengthen your joints and ligaments in a low impact manner. And on the machine, the pads give a little resistance when you punch them and are safer than hitting a punching bag.
In March, we started doing 30 minute pop up classes at Hub Seventeen in Lululemon Flatiron on 17th St. and 5th Ave before the studio itself opens to create some buzz and have people try out the new workout! We will continue these pop up classes throughout the summer until we open our first permanent location in NYC by Fall 2016 as that's the priority right now!
AM: For those who want an amazing booty this summer, what 3 workouts can we do?
LL: Understanding the three main parts of your booty will help you understand the movements you need to make in order to work it in every possible way for the perfect shape all around! Hip thrusters for optimal hip extension for the gluetus maximus. For gluteus medius and minimus fire hydrants with ankle weights and lateral band walks (with the band around the ankle).
AM: What's your personal style when you're at the gym and then going out?
LL: My gym style is the same as when I'm teaching a class or training a client because I usually go from one to the other. I love my sports bras to be a bright pop of color with sexy straps (like the Lululemon Free to Be Wild bra). I love tight tank tops that are either cropped or go just past the belly button (I usually end up cutting all of my tank tops to that length if they are too long). I love playing with different bottoms especially since I'm an ambassador for Carbon38. I get to try out all different designs and styles! When I'm going out I love to really play dress up since I live in workout clothes all day! My going out style is very sexy, but trendy.
AM: How did you get into aerial? how did you get into it?
LL: When I was about two years into my fitness career teaching bootcamps, lifting weights and doing boxing and muy thai, I felt like I was missing something. I've always loved competing in kata at my martial arts tournaments. Kata is a detailed choreographed of movements and strikes with a goal to internalize the movements and techniques so they can be executed and adapted under different circumstances without thought or hesitation. Competing in kata in tournaments was almost like a performance since you are judged on technique, style, balance, timing, and verisimilitude! I love being a strong, badass but I was missing the combination of that with style, grace and performance. That is how I discovered aerial three years ago!
AM: From the show, we can see that you have a great sense of self, are comfortable in your own skin and are able to speak your truth without reservation. How did you get that sensibility?
LL: I was born and raised in NYC (that alone will make you tough) with a strong, loving mom who truly taught me to love myself and that is how I was raised it wasn't until I start- ed modeling towards the end of high school and into college that I become very self concious. At that time my particular look was "too exotic" and I had "curves" (which is an
outrageous statement because when I look back at pictures of myself from then, I was so
skinny...I just had a little wider hip!) As tough as you are, comments like that over and over again start to get to you. When I started com paring myself to other models, that's when I realized this world wasn't healthy for me and I found myself again through where I started, fitness! Everyone wants to look good but make sure you are also doing it for your health and for the good feelings you get when you make yourself better and stronger!
In Step, Layla Luciano fashion editorial was shot at The Colorado (201 E 86th St) and Pure Barre (1325 Lexington Ave) on the UES in NYC.
Read more from the May Issue
