G.H. BASS X HASPEL LIMITED EDITION LAUNCH

Last night we were at the launch of G.H. Bass X Haspel which released (available today) a collab between both storied brands that includes 5 men's shoes that merge the aesthetic of both brands. Haspel is known as a men's brand that includes seersucker within their day suits and adds a southern flair to your style. The event toasted the collaboration last night under the stars with food and cocktails indicative of Maine (G.H. Bass) and New Orleans (Haspel) at Bobo in the West Village in a garden like setting. 

NYFWM | PALMIERS DU MAL

Palmiers du Mal showcased their SS18 collection at Gramercy Park Hotel's Rose Bar this evening which was all about a gypsy and nomadic vibe that included a few women's pieces mixed into a collection with vibrant and dusty hues with pops of visual texture! In addition, to the runway show followed by a presentation to see the pieces up close, guests enjoyed sponsored beverages by Suntory Whisky Toki that was enjoyed prior to and after the show.

From an Athleisure perspective, we love the lounge and layered vibe that was woven through the show for easy pieces that let you transition from your day seamlessly.

Our favorite looks from the show!

HIS SPRING EQUINOX

Obviously, the Spring has us all feeling a certain kind of way with changing temperatures, longer days and more. That's more time to take your workouts outside, run errands without worrying about the weather and eating outdoors. We sat down with menswear designer, Stan Cheung to talk about his line EYSOM, how he became a designer and how he will enjoy the upcoming Spring Equinox.

ATHLEISURE MAG: Tell us about your background and how you came to being a designer.

STAN CHEUNG: It wasn’t a conventional route. I began my career in Los Angeles, working in the executive buying program for May Department Store. Up till then, the experiences I had at the entertainment studios didn’t ignite my passions, so my mentor – who was the Dean of the Business School at USC – recommended that I pursue retail. He was right. It clicked. I fell in love with buying menswear. Back then there was a lot of autonomy in this role. You could take risks. You could be creative with buying assortments. But my experiences were cut short when Federated merged with May, and so my life took a turn and I moved to New York to work on private brands for Macys. 

New York City is where I really learned about the design world. My buying experiences in L.A. were a good fit for brand strategies in my new role. I quickly transitioned into product development after Macys saw my talent in this area. 

Working on multiple Macys’ brands led me to source factories all over the world, collaborate with them to create collections that resonated across Men’s, RTW and Children’s. I became fascinated in thinking, not only about fashion, but also about the white space and what would appeal to each brand’s end consumer.

Everyone knows New York is fast paced, which I loved. What I loved less were the long and weary winters. I longed for the L.A. sun. I came back to So Cal to take a role as creative director in the fast-fashion business. I led a design team that created collections for many of the largest U.S. retailers. In the business world of Juniors, you’re bound to create collections non-stop, and at some point you eventually burn out. That’s what happened to me. 

I took a short sabbatical to re-center. I spent a lot of time working on myself, both spiritually and physically, lots of meditation and workouts. Unable to find the right gym clothes, I decided to make them myself. With luck and good timing, I got a push through the Axe/Esquire Mentorship, and so EYSOM was born. 

AM: Tell us about EYSOM.

SC: EYSOM is truly a concept and collection that’s been brewing in my thoughts for over a decade. I’ve always been a workout fanatic. I take as much pride in my workout clothes as my “work” clothes. I found it so perplexing why it’s always so difficult to find great gym shorts. Men can find great jeans, fitted blazers, and the best dress shirts with much less effort. Why don’t the same rules apply to workout clothes?

EYSOM stands for “Exercise Your State of Mind”. The name itself is really about the journey to find balance between the body and the brain. In the logo, we used the M for Mind to reflect the sign of the heartbeat to show this connection as a symbol of feeling good — inside and out. Wellness today includes physical and spiritual wellness — we are much more conscious today of this wholeness feeling. We want integrity and totality in all that we do. 

The company really started from this emotion of wanting to offer men some thing better and different. I wanted to use really beautiful, yet technically functional fabrics. I wanted to create a line that was tailored, sporty and elegant at the same time. EYSOM is all about effortless designs that make you feel good when you put them on.
 

AM: How did it feel to have John Legend pick your brand to be included in the Axe Collective and what is the nature of this partnership?

SC: I was so honored. He’s such an amazing talent. In addition to being a style icon, he’s just an overall good guy. It was fantastic to have him be so into the brand. This encouragement gave me the extra energy to go after my vision. Had it not been for the Axe Collective, ESYOM would not have started when it did, and be where it is today.

AM: Presenting at NYFW Men’s must have been a great experience, tell us what it was like.

SC: It was such an amazing experience – it was so fast, but at that point in time, it was incredible to see the collection all come together. Now onto my third collection, it’s nice to see how the brand has evolved, but stayed true to that initial concept.

AM: You currently sell at Equinox, what's next for EYSOM?

SC: Equinox has been such a natural and organic fit. They’ve been hugely supportive of EYSOM. It has been an amazing way to expose their clients to the brand. Next for EYSOM, we are looking to organically expand in markets where there’s most interest – Europe and Asia. 

Also, I am starting to explore categories that people have been asking for. We have been asked since day one to add swimwear, including by Esquire Fashion Director Nick Sullivan. During the time the product has been in Equinox, we’ve also had a lot of requests to create a women’s line.

AM: What are the trends in menswear for this spring/summer that we can find in your line?

SC: EYSOM is always about being effortless and stylish all day, and year-round. You’ll notice our introduction into camouflage, which is a trend across all activewear, but we’ve taken a much more designer approach by playing with our signature print in a range of more sophisticated colors including sage green, brilliant navy, and red.

With the activewear trend, we also have our assortment of joggers and sweatshirts. 

AM: What are your favorite pieces in the EYSOM collection and where would we find you wearing them?

SC: Living in LA, you’ll find me wearing EYSOM about 90% of my life! I love the training shorts, because they have a tailored elegant feel that allows me to wear them in and out of the gym. I’m obsessed with the tops – usually in black, because the fabric is amazingly soft and you kind of don’t want to ever take it off.

AM: Where do you workout and what are your three favorite places to eat in NYC?

SC: I work out at Equinox obviously, but I’m also a regular at Barry’s Bootcamp because I love running. When I’m in NYC, I prefer running outdoors on the WSH or Central Park and just zoning out for miles at a time. 

I am a big food lover, especially in NYC. I think the right balance of a great workout is that you can enjoy and indulge in some great meals. My consistent go-to places would be Morimoto for sushi and Balthazar after working out in Soho. Indochine is my classic staple.

AM: With the Spring Equinox and having 12 hours of sun, how are you going to take advantage of the day?

SC: I’m obsessed with being outdoors, so I always take advantage of the LA sunshine. Hiking Runyon Canyon in the morning, enjoying the beaches of Malibu and Laguna, and of course, dining al fresco whenever I can. My favorite is The Beverly Hills Hotel or the garden at Pailhouse.

AM: What Axe Collection items are a part of your rotation?

SC: The Axe Gold Signature dry spray and skin hydrator body wash. 

Axe Gold Signature Dry Spray

Axe Gold Skin Hydrator Body Wash

Read more from the March Issue and read His Spring Equinox in mag.

TIMBERLAND TAPS VIRGIL GADSON OF SYTYCD FO SPRING CAMPAIGN

This Spring, Virgil Gadson from FOX's So You Think You Can Dance will be in the footwear campaign for Timberland. Virgil is known for his hip-hop style which he performed on the show. He will be promoting Timberland's boots that are comprised of the SensorFlex™ comfort system. (three-layer outsole that delivers constant support, active cushioning and dynamic flex.) This is in the brand's Killington Chukka (men's boot worn by Virgil) as well as Kenniston 6-inch lace-up boots (for women).

The Philadelphia native appeared on the show as both a dancer and choreographer. He is also skilled in dancing ballet, jazz, modern and tap dancing. The ad campaign will debut in the March and April issues of GQ magazine. It will also be placed in the bus, subway and digital outdoor ads in key markets.

PHOTOGRAPHY COURTESY | Timberland

The Good Life

Apr Cover

Opening Spread

IMG 1

IMG 2

IMG 3

IMG 4

Apr Back Cover

COVER + IMG 1 | Camo Pant SPENGLISH | Wearable Band WITHINGS | Everest 700 JBL | OPENING SPREAD | Short SPENGLISH | IMG 2 + BACK COVER | Underwear FRIGO REVOLUTIONWEAR | IMG 3 | Lounge Pant HANRO | IMG 4 | T-Shirt SPENGLISH | Jeans DSTLD PREMIUM DENIM | Chronograph Watch TIMEX |

We shot our cover editorial at Hanley New York, a Crescent Heights property within their Fitness Center, Resident Lounge and residence. We interviewed the property to find out more about the building.

ATHLEISURE MAG: What amenities are offered to residents at Hanley New York?

CRESCENT HEIGHTS: At Hanley, residents have access to a great selection of amenities, including the Fitness Center, designed by Jay Wright of The Wright Fit, and our meticulously designed, urban treehouse inspired Resident Lounge. A doorman building, Hanley residents also have access to a 24-hour concierge, porter, live-in super and in-residence package delivery service. Through Hanley’s resident app residents have access to multiple discounts on dry cleaning, laundry service, housekeeping, dog walking, furniture rental services, etc.  Hanley also has a parking garage, laundry facility and bike and resident storage.

AM: We shot a portion of our shoot in your Fitness Center and Resident Lounge. Who created/designed these luxury spaces?

CH: Jay Wright, fitness extraordinaire and founder and CEO of The Wright Fit, designed the fitness center at Hanley. Overlooking the courtyard, the space offers an innovative approach to health and wellness. The Fitness Center not only encompasses floor space for residents to work out with their personal trainer, but is equipped with state-of-the-art exercise equipment, including Cybex Arc Trainers, and Woodway treadmills by 4Front. The Resident Lounge was designed by Lily Z Design, an interior décor firm based in New York City whose work has been featured in publications including Elle Décor and Time Out NY. The Lounge was inspired by an urban tree house, and features reclaimed wood panels, greenery and contemporary furnishings. Once combined, the space is the perfect place for Hanley residents to relax. The study area of the Lounge includes a built-in desk, meeting table, and wall-mounted white boards, with WiFi, while the children’s play space caters to creative minds with a chalkboard wall and imaginative soft seating that resembles large boulders.

AM: Are there sustainable features in the property?  

CH: Windows are currently being replaced which will reduce noise pollution in residences and protect against drafts for more effective interior climate control. Hanley New York is also part of a steam condensation recycling program. 

AM: Is the Hanley currently being renovated and when will it be completed?

CH: Hanley has been recently updated for an effortlessly elevated 21st century lifestyle. This includes lobby, amenity spaces, and the courtyard adjacent to the lobby. The courtyard was designed by award-winning landscape architecture firm Reed-Hilderbrand, the space will allow residents to enjoy a quiet, outdoor oasis in the heart of the city.

AM: For those moving to this building, what are key points of interest that will make residents enjoy living in the neighborhood?

CH: Hanley’s elegant Upper East Side location is definitely one of the building’s best assets. Set on the corner of 66th and 3rd, Hanley residents are footsteps from iconic New York destinations, such as Central Park, and the shops on Fifth Avenue. Stylish restaurants, internationally renowned cultural institutions and gourmet markets are also a stone’s throw away! Hanley is also within several blocks of the 4, 5, 6, N, Q, and R subway lines, and in walking distance from Midtown and the Plaza District.

AM: Are there bespoke services offered to residents in this building?

CH:  Another unique feature of Hanley is the building’s digital advantages. Residents have a Hanley specific app that allows them to pay
rent, reserve amenity spaces, view the Hanley resident event calendar, track packages, and  submit work orders and communicate with management. The Hanley app also allows residents access to exclusive perks, and  resident discounts.

Read more from April Issue