AM: We know that there are portions of the collection out that you designed for the brand, but what is the timeline in terms of menswear and womenswear that we will see your mark on the brand?
CR: In FW 2018, we introduced our first Timberland x Christopher RÆBURNcapsule collection of apparel. For FW 2019, we will expand our collaboration to include footwear and bags, in addition to apparel.
In terms of the core Timberland brand, the first full collection designed under my leadership will be FW 2020. The process is well underway and we’re all incredibly excited about the direction thus far!
AM: At the dinner, we were able to see a number of stuffed animals from the large squirrel that greeted us, the mid-sized stuffed animals and even the leather little animals - can you tell us more about how these accessories became a part of your brand?
CR: I think it’s important to be a little playful sometimes, and not take ourselves too seriously. And that’s exactly what these animals stand for. But they’re also practical, and right in line with our commitment to reduce waste, as they’re all made from surplus materials.
These mascots have really grown to be part of our DNA, and something I’ve personally come to love. We give them to our partner stores as a thank you; we gift them to community members who participate in our workshops (and donate all workshop proceeds to the Worldwide Fund for Nature); and we place the inflatables in shop windows as a whimsical, yet meaningful attraction -- even the giant inflatables are made of surplus material.
It’s a funny coincidence that Timberland had already been doing the little leather animals on their own for years, using scrap leather from boots. So we’re again aligned on the notion of re-purposing materials, but this time in a fun and engaging way.
AM: How do you make time for yourself in the midst of all of the projects that you are a part?
CR: Haha who says I do?! In all seriousness, as I get older, I’m getting more disciplined and better about setting parameters. It also helps that I now have my brother Graeme on board, and a strong team surrounding us to free up some of my head space.
What’s also interesting is that I’m finding I’m in this unique and wonderful position where my personal passions and my work life are in balance. They don’t conflict but instead fuel and feed off each other. I’m definitely finding this in my work with Timberland. I’ll be totally energized working on a Timberland project for a few days; then I bring that energy back with me to the RÆBURN studio. And vice versa. And at every turn I am learning something new, which for me is a huge inspiration and motivator. So right now, there’s so much going on, but it’s an amazing experience.
AM: Tell us where you are based and where we can find you grabbing a drink/meal, working out and shopping?
CR: Our REMADE Lab is in the heart of East London, but I live in South London, in East Dulwich. I love the energy of East London, but I equally cherish my quieter time in Dulwich, where you’ll find some of the oldest woodlands, parks, and footpaths in the city. I grew up in the country, so this is where I feel most at home, and truly find my inspiration for the great outdoors – naturally, I prefer running outdoors whenever I can. South London is also home to my favorite museum, the Horniman Museum which is packed full of curiosities and well worth a visit.
In terms of shopping, I’m quite excited about the new retail venture, the Coal Drops Yard, which opened in late 2018. It’s an amazing development based in an area with real history, where trains used to bring coal from around the country to Kings Cross, North London, before the coal was dropped into canal boats to be transported to feed the cities’ industry. The whole area has been sympathetically restored and hosts some incredible independent stores.
AM: Who are 3 people that have been sources of inspiration for you in monumental areas of your life?
CR: Well, I've already credited my father but I’ve also been fortunate to have two older brothers who have been amazing pathfinders through life. Graeme, my (middle) older brother also went to the Royal College of Art and recently left Rapha (where he was lead designer) and now we’re working together at RÆBURN.
For other inspirations I look a little further afield and have always been inspired by the natural historian David Attenborough, who has done such an incredible job of highlighting the plight of nature to a global audience.
Finally, (and this is cheating a little), I’d recommend the BBC show “Desert Island Disks” as inspiration – different guests are interviewed each week and they select their favourite music, whilst essentially talking through their life learnings, and I always glean some great insights!
AM: With the end of the year behind us, what have been the good things have happened that you're really excited about, what are things that you thought that would take place in 2018 that you are moving into 2019 to accomplish, and what are things that are coming out in 2019 that you can share with us that we should keep an eye out for?
CR: Wow, that’s a good question – the truth is that there’s so much upcoming for both Timberland and RÆBURN it would be tricky to write everything down; what I can guarantee is we’ll be acting with real purpose, making great, meaningful products and really working to push ourselves and the industry to make things better…
PHOTOS COURTESY | Christopher Raeburn, left Christopher is standing next to Timberland's Global Brand President, Jim Pisani.
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