DROP THE BEAT | MARTIN JENSEN

With a number of festivals already on our list to attend, it's always good to catch up with DJs that we will see throughout this year. We caught up with DJ/Producer Martin Jensen to find out how he turned his love of music into a career, how his production background assists him when he is in the studio or about to perform, who he has collaborated with and his latest release with Days Like This with Jay Sean.

ATHLEISURE MAG: When did you first fall in love with music?

MARTIN JENSEN: From a very young age, music was always around me and playing in my home growing up. I never knew what direction I wanted to take – if it was in the industry behind the scenes or even being a DJ or lighting engineer or whatever – was doable. It was only when I first started playing smaller parties that I really got the bug.

AM: In terms of working in the music industry, I know that initially you thought that you would be behind the scenes in terms of lighting engineering and stage design; however, what made you decide that you wanted to DJ?

MJ: That is true! I think it was just a passion for the music, that is something you can’t bottle or capture, only try your best to communicate through your music, whether that be in person at a party or through your productions that people can enjoy. I originally went to go into my fathers family business to work, so taking a step back from that to pursue music as a full-time career felt a little challenging at first but if anything, it made me strive to want to succeed even more as I knew I had the self-belief.

AM: Because of your production background, how involved are you in the design of your show in terms of aesthetics?

MJ: As much as I can be! I always have the final sign off on design, my logos, my press shots, how I want a live show to come across from the concept to the finished product.

AM: How do you describe your sound?

MJ: Feel-good, fun, ready for the party!

AM: What’s your creative process like when you are working on a song?

MJ: It really can vary, inspiration can first come from a melody or even a direction of genre that I want to go in – I might want to go big-room and bombastic one day, or work with a really cool vocalist or writing partner, and take a more house or radio-ready pop route. Its all relative and I let each bit of inspiration, both solo and with collaborators, guide me.

AM: You have collaborated with Nicki Minaj, ALOK, Jason Derulo and more. Do you approach these creative projects differently than those that are solo?

MJ: With Nicki Minaj it was a remix I did, but I have worked directly with ALOK and Jason on our track Don’t Cry For Me. Each project is going to be different, not just in sound but depending on each artists outlook, how we individually want to approach it, so yes. With collaborations its important to have your own signature sound present but for every artist to collaborate in a way that’s effective and brings new ideas to the table.

AM: Days Like This was released with you and Jay Sean. Tell us more about this song and what was it like working together on this with him?

MJ: We really wanted this track to be a feel-good, as we say on it “No one can fuck with me on days like this!”, so we wanted people to feel that essence exactly how we aimed to deliver it. Energetic, confident and unapologetic! It was so much fun to work with Jay, he’s a real veteran in the industry and has worked with so many great artists before so to have him jump on the track with a great collaboration.

AM: Tell us about Me, Myself, Online which was the biggest livestream worldwide as well as a mini documentary.

MJ: It was! It was an idea born out of the pandemic as it was originally meant to be ‘Me, Myself, Live’ where we livestreamed shows around the world but obviously, coronavirus put a stop to that. We decided to bring the shows to people online instead, we streamed on Facebook, Twitch and had some super cool brands involved from amazing locations. Our first edition was from the Telia Parken stadium which is the national stadium in Denmark and we were blown away by the response… so we kept going! It’s definitely something we want to continue on in another direction in the future.

AM: Are you working on songs?

MJ: Yes! I have a brand new single out this February with VAMERO and Gibbs called What A Night, lots more will be revealed soon and I’ll also be announcing more tour dates as we move out of the Winter and into Spring.

AM: You were the first judge that is a DJ to be on X Factor’s Denmark! What is it like to be on this show and to see the talent that hits the stage?

MJ: It was a brilliant experience, to be the first DJ/ producer to ever hold the role of a judge also blew my mind, it was such an honor. When it comes down to it though, it's a really crazy concept when you think about it. The music industry is for sure fast paced and for these young talents to go through such a fast process full or pressure is for sure difficult and I see a lot of those come out stronger, but some don’t. It’s a fine line you really have to balance in ensuring everyone can work together in harmony to do the best they can in their roles. But yeah, it was a crazy time for sure.

AM: Critiques are a major part of success regardless of the industry you work in. When you have your judge hat on, what are you looking for and how do you approach telling people what you liked and didn’t like for each performance?

MJ: Being a judge it is not so much about personal taste, its about breaking down the talent, the attitude, the work ethic and so much more of an act. Sure, one judge mightn’t be a huge rock fan, or another pop, another electronic and so on, but to be able to look at an artist on an elevated level as someone in the industry, helps you to then guide them with exactly what they need – even if that might mean good news or bad news.

AM: We’re looking forward to hitting the festival circuit what are your favorites to play at and where will you be performing this year so that we can keep an eye out?

MJ: I’ll be announcing all my tour dates nearer the time as we still have some finalizing to do but my social media is where you’ll be the first to find out!

AM: Do you have any routines that you do prior to or after a show?

MJ: Its not very “rock n roll” but, no! I like to relax, have a beer, think about what direction I might want to take my sound in during the set (depending on if I’m headlining a club or playing a festival, for example), but its important to also let the crowd guide me too.

AM: As someone who is always on the go and travels a lot for what you do, how do you take time for self-care so that you’re taking time for yourself and getting a bit of a reset?

MJ: I like to play sports, see a chiropractor when I can – 'cos it can be crazy on your body touring all the time! – and mostly just spend time with my friends and family, work on music. Just pretty normal stuff nothing too crazy.

IG @djmartinjensen

PHOTOS COURTESY | Martin Jensen

Read the FEB ISSUE #86 of Athleisure Mag and see DROP THE BEAT | Martin Jensen in mag.

A LEGACY MANIFESTED | ADAM BLACKSTONE

When we watch our favorite performances, there are so many people involved that make these shows come together. The Music Director has a birds eye view and is integral in making sure the components come together, keeping all the teams in lockstep with one another and being able to translate the artist's vision to what we see.

When you have a MD that is also musician and can play across genres, you really have someone that is multi-talented! We caught up with Adam Blackstone a bassist who has performed with Jay-Z, Dave Chapelle's Block Party, Justin Timberlake, Janet Jackson and so much more. He has also been the MD for a number of the entertainers above including Nicki Minaj and Rihanna - sometimes playing with these artists and more. In addition, this man has been the MD behind the historic Pepsi Super Bowl LVI Halftime Show featuring Dr. Dre, Snoop Dogg, Kendrick Lamar, Mary J. Blige and Eminem and will be back again when for the Apple Music Super Bowl LVII Halftime Show with Rihanna hits the stage for this moment of sports meets music. In this position, he has helmed the OSCARS, NBA All Star Weekend, The Masked Singer and more.

In addiiton to being in the industry for decades with a coveted list of talent that he has worked with, he just released his debut album Legacy last fall and his single 'Round Midnight’ with Jazmin Sullivan has been nominated for a GRAMMY which takes place next month! To ensure that he can continue to grow his brand and fingerprint on the industry, he also talks about how he supplies an array of talent from musicians, engineers and background singers to our favorite artists through BASSic Black Entertainment.

With some busy days ahead, we wanted to find out about how he found his way into the music industry, his love for bass, being a musician as well as a MD and what he has coming up.

ATHLEISURE MAG: What was the moment when you fell in love with music?

ADAM BLACKSTONE: That’s a great question! I think from birth! With my family, I was always surrounded by music, my father is a musician. What we would call today, probably a wedding band singer, but he did weddings, bat mitzvahs, church services, banquets, and all of that. Then, growing up in Black church, my mom and my family was heavy into choir and music ministry. I think that early early African American church experience allowed me to see the power that the music played in the emotional and psyche of human beings in general. Fast forward to me going to high school and getting some jazz band awards and all of the accolades and the praise and being a little bit turned on by that as well. It made me want to excel and to show Black excellence. Of course, fast forward to really my first major major gig was Jay-Z on stage at Madison Square Garden. There was nothing like that feeling! So those 3 instances for me were very much spread out, but were very much so similar feelings you know?

AM: Yes. What drew you to wanting to play bass?

AB: Funny story, I started as a drummer. I think every little Black boy in church as a musician wants to play drums. When we moved to a suburb in town - Willingboro, NJ, again, the band teacher who was white, I’ll never forget when he said, “listen, I have 14 drummers. I heard about your family, I hear about your musical lineage that you have and our band is missing a bass player.” This was in 2nd grade and he said, “I would love if you would switch over.” I said, “hell naw, I’m not doing that bro!” This was back in the day when you had to walk to school and all of that and I wanted to walk with my drum sticks – I didn’t want to walk with a bass! He talked to my parents and we made the switch and honestly, it was one of the best decisions that I had ever made of course!

So that is what introduced me to bass and that instrument in general allows me to be the foundation and the root of all of the chords that are being played. I learned that a little later on. Drums is the rhythm, but bass is really the melody and it controls the chordal structure. Me being the future MD that I was, I think that I like a little bit of the control!

AM: I like how one decision really made all the difference!

You have worked with so many people from Rihanna, The Roots, Justin Timberlake, Maroon 5, Jay-Z and even across genres.

AB: Yes!

AM: How do you approach when you’re working on these projects as they all have different needs and different focuses in terms of when you’re coming in as the musician role.

AB: I think that the biggest thing is that they allow me to be able to be myself, to be creative, allow me to present them with ideas, but also knowing that I am protecting them. They know that I am taking their vision and just trying to enhance it a little bit. As musical director and crossing genres specifically, it’s not about my vision, it’s about the artists’ vision. We’re all a team. If they win, we win. If they’re hot on stage, if their tour is hot, it allows for more opportunities for me as well! So, I always pride myself on asking the artists what they need, what they want and how I can be a vessel to enhance that vision across genres, that respect is given and so they allow me to, you know, continue to be as successful as I am.

AM: Tell me about your debut album Legacy which came out last fall!

AB: Yessss Legacy, Legacy! It was a labor of love for sure! We all went through that pandemic, and you know, we lost some folks. I lost a couple of good friends of mine, I lost a cousin and going through to their services, I realized that I didn't want to leave this Earth with a laptop full of ideas – you know what I’m saying? I heard Jazzy Jeff say, “leave here empty.” So, I was really inspired by loss and I buckled down for about 40 - 45 days and returned to my roots and one of my first loves is jazz and really progressive jazz. I decided what songs I wanted to do and really saw which artists were being impacted by me for a long time and how they wanted to pay it back to me by hopping on my album. Everybody from Kirk Franklin to Mary Mary to Jazmine Sullivan to Jill Scott to Queen Latifah. The list goes on and on! I made that one phone call and they said, “absolutely, whatever you need,” because they know for the last 20 years, I have answered their phone calls and said the same thing. You know what I mean? It’s what I like to call, Relationship Equity! It’s been really cool. We went Billboard #1 on Legacy, the single got a GRAMMY nomination, we are Image Award nominee now for 2023 and going on tour opening for Jill Scott this spring. I’m very excited about that that Legacy continues to hopefully impact people and to become part of their legacy as well. I really did it to inspire.

AM: That is amazing and I really love when you are talking about Relationship Equity, as I have definitely dipped into that pool many times and let them know that for the times I reached back, I needed it for what I was working on.

AB: Even with that, to the right person, you don’t even have to say that because they know what you’ve done and the value that you have added to their legacy, you know what I’m saying? I’m very grateful for God giving me the foresight 20 years ago, didn’t know I would be here doing a record. I was nice to people, I was a good character person, I had integrity and so now when I make these calls, it’s been no issues. I’m super thankful for that!

AM: So are you thinking about your next album?

AB: Legacy 2, I’m definitely thinking about it for sure!

AM: In addition to being an artist and a musician, you’re a noted Music Director. Can you tell us what a Music Director does?

AB: No problem. As an MD, my job is to curate everything live music oriented from stage, to lighting, to choreography, to programming – basically build that live experience for the viewer. So it starts by me sitting with the artist and seeing what story that they want to tell through their set list. Sometimes we have 2 hours and then for things like the Super Bowl, we have 13 minutes, you know what I mean? From there, I do a lot of hiring of the band, backgrounds, engineers and then I rehearse the band and then it’s everything from me going to choreo rehearsal, lighting rehearsal to make sure that their cues line up with the music cues. So that gives that total overall experience and that’s essentially what a music director does from arranging, to scoring to creative on the stage.

AM: When you’re doing that, is it hard for you to wear two hats when you’re actually playing as well as being the Music Director?

AB: That’s a great question. I have to be honest and say, that it’s easier for me to be able to do the two hats because I speak through my instrument. That allows me to have a little bit more of a fluent language if we use that analogy, because I can get the ideas out while playing. Sometimes, if I’m just coming in to oversee and there is another band like Maroon 5 or something like that - when I do Tim McGraw, he has his own band, it’s like I have to adapt to their language. Either way it’s cool, but I have to say that the two hats actually because of my musicianship and I’m thankful for that, it lets the MD job be a little easier for me!

AM: It’s amazing to think about the fact that you were saying that whether someone is going on a tour, last year’s halftime show for the Super Bowl and you were also involved with The Masked Singer as well which is a TV show. That’s a lot of hats to juggle, so how do you say, ok if this is a tour – it’s this way and a TV show is another way and then when you’re doing the halftime show which was ridiculous –

AB: Thank you so much!

AM: We just watched the documentary, The Show: California Love, so being able to see the behind-the-scenes as someone who is a fashion stylist and the Co-Founder and Creative Director of Athleisure Mag, I have such an appreciation for how all of those things come together and it’s nice to see how that all took place.

AB: I think that the biggest difference is trusting myself and trusting the process. When it comes to the creative, I started as a touring guy so a lot of times, the touring aspect comes a little easier to me and I’m a fan of music. So I know what the viewer wants to see/hear. When it comes to the television show whether it’s The Masked Singer, The Four, BET Awards, The Voice – things like that, we’re making television so how do we want to sustain people’s interest by watching the show? How we do that is by making very impactful moments happen in a very short period of time. That’s different then the tour, because you want to elongate the moment so that you can stretch out people’s attention span – you get what I’m saying? It’s a different hat to wear, but at the end of the day, it’s about entertainment and I am happy to be a true entertainer in the sense of the musicianship of it.

AM: This year, you’re going to be back at it again with Rihanna’s halftime show for the Super Bowl. What can you tell us about this show and anything that you can share as we’re all so excited!

AB: No doubt, I’m excited to be a Co-Musical Director this year with my partner, Omar Edwards. He’s another Philly guy and we are going to set the world ablaze! Riri has had the superpower of all her career of being Anti, no pun intended! So, what that allows us to do is for us to think completely outside of the box. I can’t give you too many more details to be completely honest, but I will say that it’s going to be a whirlwind experience for that 13 mins for sure. I think that the people will love it for sure. I always like to call it the Super Bowl catalog of songs so I promise you that you will hear your favorites!

AM: Tell us about BASSic Black Entertainment and what it offers to those in the music industry.

AB: Absolutely, BBE we call it for short, BASSic Black Entertainment was founded by myself and my beautiful wife, Kaisha Blackstone. At a point in 2008/2009/2010, my stock as MD was rising and I was not able to be in multiple places at one time! So, the artists trusted me and said, “hey, even though you can’t be there. Can you set it up for me, hire the personnel?” I said of course and knowing that these people shared the same core values as me musically and personally, character and integrity as well – at one point, I had over 250 musicians, singers and engineers collectively out on the road with different tours. My wife said, “ok guy, hold on. Let’s figure this out.” How can we not just monetize because it wasn’t about that, it was about creating a structure for these people. I kind of was like calling them up, doing the music and then throwing them out with the wolves per se in my earlier career. But once we set up BASSic Black Entertainment, there is a structure, there are tour managers, there are rates in place and everything that allows people to be able to come to work and maximize their jobs for the potential to be a musician and to not have to worry that anybody will take advantage of them. They also know that the BBE brand is represented as well so it’s all with excellence.

Right now, we are a music staffing agency, we have now branched into the record label industry business as well with BBE Records and we will continue to not only put out music, and new artists, but also support tours. Right now, I have a BBE band out with Jeezy, a BBE band out with SZA, a BBE band out with Ari Lennox, we’re doing great! For myself, I’m opening this spring for Jill Scott, so that is going to be a great experience as well.

AM: I mean, you have so many plates that are spinning, all those projects, prepping for your spring tour, going to the GRAMMYs next month!

AB: Yesssss!

AM: Congratulations on that! You have the halftime show coming up – how do you take a moment for yourself in terms of self-care and making sure that you can kind of refill your cup or at least partially?

AB: I’m about to give you some exclusiveness! I like to just disappear from rehearsal for 3 days and to see my kids! Family first over everything to me! If I have their blessing to go out and be great, that allows me to remain creative and to operate in my most maximum genius. If the home structure is not cool, I’m coming home – you know what I’m saying? Even if home is cool and my stomach is not cool, or me missing my family and my wife is not cool, I’m coming home so that is how I replenish myself. I kiss my babies – I love on my family. I bring them out with me when I can. They support me in all I do, it’s been a sacrifice. It’s a sacrifice not only for me, but my wife as well. I’m just so thankful that I have a strong woman like that to hold the fort down, be at the crib – she knows that I’m out here building a legacy for our children. Hopefully, for her to be proud of as well. That’s how I replenish myself by filling myself up with love from my family.

AM: Once again, it was so much fun to research you for this piece as there were things that we already know, but it was a treasure trove of so many things like being the MD for All Star Basketball Weekend and the Oscars, you got an Emmy for last year’s halftime show for Oustanding Music Direction – you have done so much, you have worked with so many artists and now you have your own album, what do you want your legacy to be?

AB: My legacy should be that Adam Blackstone was a core value person, giving, selfless, loving and also did good music and made people laugh, made them dance through the melody. If that can be my legacy, that would be more then I could ever ask for. If my music is it then that is a plus, I promise you! I’ve been so thankful to see the impact that it has had through the accolades. The Emmy award was so so great, but I was hired to do a job, right. I was always going to do the best that I could do. I’m alsoways going to be the best me that I can be and an Emmy just validated that someone else thought that it was a good job as well. This GRAMMY nomination hit differently for me, because it’s an idea in my head – the music, it’s an idea in my gut, it’s an idea in my soul and it’s an idea in my heart. So, to see how that one idea can come to fruition and other people then latch on to that idea which was created by yourself, it just meant a whole different aspect for me with that. So the music thing has been such a great tool to show me the power of music, you know what I mean? I’m super excited for what’s to come and super thankful for that!

IG @adamblackstone

PHOTOGRAPHY COURTESY | Adam Blackstone

Read the JAN ISSUE #85 of Athleisure Mag and see A LEGACY MANIFESTED | Adam Blackstone in mag.

SIRI SAYS

We love keeping it simple as we're constantly running in multiple directions. So when we had the chance to sit down with Siri Daly, Today Show food contributor, Author of Siriously Delicious, wife to Carson Daly of The Voice and mother of 3, we had to find out more about her lifestyle cookbook, dishes that are simple to make and where she eats here in NYC and in LA.

ATHLEISURE MAG: Tell us about your food background and how this led to ultimately creating your own food book? 

SIRI DALY:  I am a self taught, passionate home cook. I grew up where my parents were great cooks. I loved cooking with them as a kid and then as I became a mother myself and found myself in this domestic situation, as I had to feed my family every night, that led me to start my own food blog – Siriously Delicious. I started that and it kind of gave me an outlet to just document what I was making every night for myself. Through writing and garnering an audience, it became something more. I was creating recipes then all the time documenting the good and the bad. This grew over time and allowed me to be on the Today Show and it was always a dream of mine to write a book. Especially, this type of book which is a love of food with simple and approachable recipes.

AM: Tell us about the book. In terms of approaching and writing it, how is it laid out and what should we expect?

SD: It’s sort of meant to be a snapshot of what my day is as a busy mom of 3 kids. The chapters are divided into Breakfast, Lunch, Dinner, Happy Hour, Sides and Desserts. So, again it’s really about recipes that are no fuss and the ingredients are those that you probably have on hand. It’s not about sifting flour or tempering chocolate. It’s simple approachable recipes that you can easily adapt if you have picky eaters, allergies or whatever it is. It’s balanced as there are plenty of nutritious recipes and those that aren’t. It’s a real tasty approach.

AM: Do you also have smoothies and items within those healthy areas as well?

SD: Yes! We have a smoothie recipe in the breakfast chapter and mini parfaits. So there is really something for everyone – from homemade girl scout cookies to rainbow popsicles that have spinach in the green section. I definitely think that anyone can find something that they can eat.

AM:  Now, does Carson have a favorite recipe that he likes?

SD: That’s a good question as I don’t know if he has a specific recipe, but there are a ton in there that he requests pretty regularly. A few of our family’s recipes are in there like his mother’s Fried Chicken – she actually passed away this year so that’s a real special one. My mother’s Rhubarb Crisp that she has been making since I was a kid. There are recipes that really mean something to my family. Each one really tells a story and I try to convey that in my writing.

AM: What are 3 recipes that you love that are perfect for Spring for girlfriend get togethers?

SD: Spring – I would definitely say, one of the Bruschettas – one of my favorite being the smashed peas and the avocado toast – peas are so great in Spring. There is a great light chopped salad in there and a pasta with arugula pesto which I just made yesterday – it’s another favorite. I love making pasta salad in the spring as you don’t want to cook over a hot stove and make everyone crazy. 

Oooo there are also the rainbow pops although that’s more summer, but they are so beautiful to look at. You can eat one for breakfast and it’s really a treat. Aesthetically it’s gorgeous and makes me think of days to come.

AM: How long did it take to put this book together?

SD: When I started writing it was probably a year. I did the majority of writing over the summer which was awesome. I love to write and being able to focus on my food and my own. It was such a treat for me and you know it was really more whole life in the making. As these are recipes I grew up on like my mom’s Tuna Casserole and I made my own version of it. It was definitely a labor of love.

AM: What is it about food that you enjoy so much and when did you realize that you enjoy cooking and wanted to continue in that vein?

SD: That’s a good question. There was definitely a time in my life when I stopped cooking and not because I didn’t enjoy it, but I was a single person in my 20’s that didn’t have a ton of time and I would do the whole – come home and take out and have microwave Trader Joe’s meals. 

I remember feeling like something was missing and when I started to have children, I realized how much I love to create meals for my family. That’s what I love about food. It brings people together and the kitchen is that hub in our house. We’re always around each other and we try to really make eating together a priority most nights. Even if Carson and I aren’t going to eat because we’re not ready, we sit there with the kids. It’s just that shared experience over food which I love so much. It’s also so creative as you can have fun with it and not to take it so seriously. That’s why I created the blog and the book, Siriously Delicious. You don’t have to follow recipes to a “T”, you can use your own taste buds and your own ideas to make something your own. 

AM: What are 3 dishes from your cookbook that you feel are the easiest to make in terms of less prep time that a busy mom or person would be drawn to making?

SD: Definitely for breakfast, the Mini Yogurt parfaits because you can make them for breakfast and you barely need a recipe because you put the granola in the yogurt and you can customize them any way that you want. Then you can make them with your kids and they’re amazing on the go which is a huge time saver. 

For dinner, I’d say that anything that is some sort of a bar situation. So, I have a big potato bar. How simple is it to bake some potatoes and have all sorts of fun toppings? You can have it for dinner and you can also have it for a party as it’s customizable, fun and different. Something we make a lot is the Crispy Chicken Paillard! It’s customizable as my son is the only one that will eat a salad and my girls, they are against green things but they love the chicken. I will serve it to them with some carrots and I’m not a short order cook because I can make one meal and it’s great as a leftover because they can be chicken cutlets. It doesn’t take a lot of time.

AM: What are your favorite chefs and what are your favorite restaurants here in NY and in LA?

SD: When I wasn’t cooking at that time in my life during college – I was watching Food Network. Ina Garten is definitely one of my favorite idols. She just makes really elegant, simple meals that are comfort foods at their best. There’s something about the way that she does it on television that is really soothing. I LOVE her!

As far as restaurants and chefs, there’s in LA – we do a lot of Mexican (can’t think of a specific chef). There’s a place in Manhattan Beach called Love & Salt. There’s a chef called Michael Fiorelli who is awesome and one of my favorites. It’s a small place, but the food there is farm to table delicious that’s simple and seasonal dishes. We just recently went to Pizzana in Brentwood which is new. I believe it’s the people that are behind Sprinkles. Ridiculously – stupid good food!

Out here, there’s a place called Frankie’s 457. Frankie is actually a good friend of Carson’s. So when we go there, he sits with us. We don’t order and he tells us what we are going to eat. But it’s always delicious and one of our favorites out here.

PHOTOS COURTESY | MEREDITH

Read more from the March Issue and see Siri Says in mag.

HOLA MEZQUILA

Sammy Hagar has a wide range of achievements from being a member of Van Halen (as well as a number of other bands), a Rock and Roll Hall of Fame inductee, an advisor on The Voice and
having one of the most successful tequilas - Cabo Wabo.

It was a dinner out in Cabo San Lucas with his fellow The Voice co-star and friend, Maroon 5's Adam Levine and Jack Daniels (no relation to the whiskey brand, but he is the Co-Founder of Wilson Daniels a wine and spirits marketing company that at one time distributed Cabo Wabo prior to its sale to Gruppo Campari). Upon enjoying various tequilas, the restaurant owner suggested they try a mezcal (the younger Mexican cousin to tequila). The group found it to be too smoky; however, when they paired it with a tequila, a lightbulb moment took place which resulted in over 2 years of development and this produced the world's first Mezquila! Santo
Mezquila is a premium blend of two distillates 100% Blue Agave (tequila) and Espadin Agave (which produces Mezcal) - an entirely new spirit category was born.

"When Adam and I started tasting the different blends, I knew we had something special that people would love. It was only right to get the team back together and share Santo with the world," states Hagar. This "spirit band" that was united included those that were involved with the creation of Cabo Wabo.

As we noted earlier this year, Mezcal has definitely been an upcoming trend within the wellness industry in 2017. Levine describes Santo as a spirit, "that has a smooth, full agave, rich tequila flavor with a touch of smoky-sweetness that you can only find with Mezcal." This balance makes it perfect for sipping.

Read more from the May Issue and see Hola Mezquila in mag