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ATHLEISURE MAG™ | Athleisure Culture
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FIT_0463_SCP_TRX_04-20-2021_FullStory_d.jpg

ATHLEISURE LIST | TRX TRAINING CLUB

June 10, 2021

When it comes to Functional Training, TRX is a global leader and creator in the Suspension Training category with its TRX Systems and accessories that assist in getting your desired workout wherever you happen to train.

This month, TRX launched TRX Training Club (TTC), a new digital platform that embodies TRX's "Let's Move" campaign by allowing users to utilize a variety of functions to optimize fitness needs anytime, anywhere.

TTC provides a range of ways to interact with the platform:

TRX On-Demand Classes: Users can choose from thousands of guided workouts aimed at specific body parts, total-body, cardio, yoga, recovery, etc. with a wide variety of TRX trainers leading each workout available at their fingertips, anytime, anywhere.

TRX Live Classes: Users can join a live virtual class with an unlimited number of participants scheduled at pre-determined times throughout the day/week.

Virtual Personal Training (VPT): Book a one-on-one training session with a TRX Trainer specifically matched to individual users.

With unlimited videos, users are able to find the training that they are looking for which is led by TRX Pros. Class options include strengthening, toning, stretching and everything in between and facilitates all skill levels. In addition to taking classes of your choice, you're able to track your efforts from how many hours you've been sweating, classes you have taken, videos that you’ve watched, personal training sessions you’ve taken, and more. Additional features will be added to the platform. Currently, TRX is offering 30 days free for TTC when purchasing a TRX Signature Suspension Trainer.

TRX_live2.png

TRX TRAINING CLUB

club.trxtraining.com

IG @TRXTraining

PHOTOS COURTESY | TRX Training

Read the May Issue #65 of Athleisure Mag and see Athleisure List | TRX Training Club in mag.

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FORME Life - Interior2.jpg

ATHLEISURE LIST | FORME LIFE

May 16, 2021

FORME Life is an at-home fitness mirror that features an elegant, full-length mirror that transforms into a complete body and mind fitness studio, featuring high-tech strength training equipment that disappears when not in use. When turned on, the display features a huge variety of on-demand classes as well as one-on-one personal training sessions to suit individual needs with a user-friendly touch-screen experience. When turned off, FORME Life is a sleek mirror that blends effortlessly into the rest of the home. Classes include strength training, barre, boxing, meditation, cardio, core, pilates, dance, and more.

FORME Life offers two models - Studio and Studio Lift. Both models boast an elegant full-length mirror that displays strength training and wellness classes when in use. The Studio Lift model also features stowable resistance training arms that use AI to adjust to the correct level of resistance for strength training exercises.

The Studio includes: A yoga mat, heart rate monitor, microfiber towel, screen camera covers, and mounting hardware.

The Studio Lift includes: 2 FORME handles, 1 rope grip, 1 short bar, 2 ankle straps, yoga mat, heart rate monitor, microfiber towel, storage cabinet, and screen camera covers.

Additional accessories available for purchase by bundle include, a removable and stowable wood bar for barre classes, an adjustable leather bench, a wellness mat, free weights, ankle weights, resistance bands, grip socks, and an exercise ball.

FORME Life features original training sessions in strength training, barre, boxing, cardio, core, pilates, dance, and more. Classes will be updated weekly to provide fresh and exciting options for everyone in the house. FORME Life also features classes aimed at mental wellness such as, meditation, sound baths and recovery. FORME Life believes in helping people live healthier and happier lives.

FORME Life’s Studio and Studio Lift are aided by computer vision and AI to adjust the correct level of resistance for strength training exercises while tracking users performance and fitness goals. Both models boast 43-inch 4K UHD display and two 12-megapixel cameras. Studios are activated by voice control and feature a touch screen to complement the dynamic training content.

Studio memberships are $2,495 or $69/month for 36 months + $39/month for unlimited multi-user membership for personalized workouts. Studio Lift memberships $4,495 or $125/month for 36 months + $39/month for unlimited multi-user membership for personalized workouts.

FORME LIFE

www.formelife.com

IG @ThisIsFormeLife

PHOTOS COURTESY | FORME LIFE

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Read the Apr Issue #64 of Athleisure Mag and see Athleisure List | Forme Life in mag.

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Little Chef Little Cafe Anti Ox Salad.jpg

ATHLEISURE LIST | LITTLE CHEF LITTLE CAFÉ

May 13, 2021

Little Chef Little Café opened Nov 2019 and is known for an extensive menu that rotates frequently. Customers can enjoy a mix of healthy comfort food and baked goods with salads, soups, smoothies, bowls, rice bowls, waffle sandwiches, toasts, pastries and Filipino-inspired tacos.

In addition to coffee and tea, they have special herbal teas too, like a house-brewed ginger tea made with fresh ginger that is pressure-cooked, blended, and strained. Lemon juice and honey are added and this is a version of a Filipino Salabat. It's served hot or iced and is great since ginger is great for cleansing, healing, and has many health benefits.

For those that are vegetarian or vegan, there are options on the menu for this as well. One of the favorites is the Anti-ox Salad with kale, mixed greens, red cabbage slaw, seasonal roasted vegetables, hemp seeds, and raw pepitas. The dressing is house-made from basil, cilantro, scallions, garlic, dates, lime juice, and oil. Customers really enjoy these dressings! All dressings are made in-house and packed with flavor. There is always a vegan soup like the Hearty Lentil or Sinigang, a Filipino tamarind-based soup with tomatoes, potatoes, tofu, green beans and bok choy. And for their Filipino tacos, which are offered individually at the café or in DIY kits to go (simple and fun to make at home: 3-20 tacos with fried wonton shells or classic gluten-free corn tortillas and spicy pickled pineapple), they offer a vegan filling: Veggie Ginataang, vegetables sautéed in coconut milk, along with fillings like Pork Adobo or Chicken Adobo.

It's worth noting that nothing is fried, many items are gluten-free and dairy-free, and they make sure to have plenty of plant-based selections. The menu is rotated and offers hearty and healthy breakfast and entree options to be enjoyed throughout the week. For example, the Kale and Quinoa Power Bowl with marinated kale, seasoned quinoa, roasted mushrooms, cauliflower, toasted seed blend, green goddess dressing - you can add balsamic rosemary chicken too. Smoothies are packed with antioxidants: Mellow Yellow made with mango, banana, turmeric, cauliflower, ginger and coconut water; Orange Glow with papaya, pineapple, carrots, ginger, orange juice; Green Machine with kale, spinach, bananas, pineapple and almond milk.

In addition to daily offerings, they provide a weekly meal prep program of Paleo and Whole30 friendly meals.

As we continue into the summer months, the menu will continue to change as they stay seasonal as possible with daily specials and meal prep. You can find special drinks and food specials throughout the week.

LITTLE CHEF LITTLE CAFÉ

5-43 48th Ave

Long Island City, NY 11101

www.littlecheflittlecafé.com

IG @littlecheflittlecafé

PHOTOS COURTESY | Little Chef Little Café

Little Chef Little Cafe Smoothies.jpg

Read the Apr Issue #64 of Athleisure Mag and see Athleisure List | Little Chef Little Café in mag.

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ATHLEISURE LIST | JOHN REED FITNESS

April 10, 2021

JOHN REED is focused on creating a unique fitness experience and a space that’s more than just a gym. The combination of music, art and design is what creates the JOHN REED feeling – a vibe similar to when you’re in a nightclub. Its members go with fitness goals in mind, and also find they are meeting others who share similar interests and are ultimately becoming part of its growing community. The first JOHN REED opened in Germany in 2016 and grew to 30 locations globally. It's newest addition opened Mach 17th in Downtown LA.

Los Angeles is a hotspot for fitness, music and lifestyle and these qualities are also the DNA of the JOHN REED clubs. Downtown is a growing, metropolis section of LA where art and innovative concepts have merged.

JOHN REED offers a large and diverse range of training areas, classes, and equipment. From the massive Freestyle Area with every type and size of free weight, machine, and functional equipment to it speakeasy-style Group Cycling Studio, every space has been thoroughly thought through and outfitted with all top-of-line equipment to meet you wherever you are on your fitness journey. Members also get unlimited access to these areas as well as boutique studio style classes such as cycling, barre, yoga, and Pilates.

Before, after, or even instead of a vigorous workout, members may access amenities such as the Snooze Room and Sauna to relax, stylish locker rooms with salon quality blow dryers, hair and body care, and many small intimate coves as retreats for social interaction. Members can also enjoy a nightclub feel while with a professionally built-in sound-system and various lighting concepts.

The JOHN REED Juice Bar offers handcrafted smoothies, cold-pressed juices, and grab-and-go healthy snack options morning through night. Members have the choice to choose whey and vegan protein for their pre or post workout, they also have a variety of grab and go snack options to help fuel you.

JOHN REED offers one type of membership and it’s $100/month. There are no contracts, initiation or cancellation fees to worry about. At JOHN REED, members are empowered to take control of their fitness journey.

Cleanliness has always been a top priority at JOHN REED Fitness. That’s why they declare they have defined their cleanliness protocols and safety standards in accordance with the CDC, local, and state guidelines. Preventative safety measures taken include temperature checks, mask wearing at all times, social distancing, reduced capacity and the frequent deep cleaning and disinfection of the workout and locker room facilities.

JOHN REED FITNESS

1200 S Hill ST

Los Angeles, CA 90015

www.us.johnreed.fitness

IG @johnreedfitness_us

PHOTOS COURTESY | JOHN REED

Read the 63rd Issue of Athleisure Mag and see ATHLEISURE LIST | JOHN REED Fitness in mag.

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Automat Kitchen_s menu items by Lily Brown MST Creative PR.jpg

ATHLEISURE LIST | AUTOMAT KITCHEN

April 3, 2021

The concept of automat dining was closely tied to the post-industrial era and the surge in white-collar workers in cities and later a popular option during the Depression-era with inexpensive staples like baked beans and mac & cheese. The food was prepared in a kitchen behind a wall of locked boxes displaying the ready-made dishes - all self-service. Diners inserted coins to unlock them and retrieve the item they wanted.

Automat Kitchen opened Jan 27, 2021 and makes meals fresh to order. Consulting Chef Quirino Silva created a modern comfort food menu with creative global twists on American classics for breakfast, lunch and dinner to appeal to modern diners. Silva created dishes that draw both on history and tradition but reflect the way we eat today, including Pastrami Reuben Flatbread; Chicken Pot Pie with vegetables, puff pastry and creamy gravy and The Wedge salad with iceberg lettuce, lardons, tomato, blue cheese dressing - just to name a few.

The menu will change seasonally and include special limited-time items too - the plan has always been to rotate menu items - right now they are doing Mac Madness (coinciding with March Mad Madness 3/18 - 4/5) with 5 new mac & cheese dishes: beef Meatballs Stuffed with Mac & Cheese Parm Sandwich with marinara, mozzarella and spinach; BBQ Brisket Mac & Cheese with gorgonzola cheese; Pepperoni Pizza Mac & Cheese with mozzarella, parmesan, mascarpone, marinara and cupped pepperoni over Mac & Cheese crust. Their signature Mac & Cheese with elbow macaroni, cheese blend, parmesan crisp, toasted breadcrumbs, scallions and crema verde will be available on its own, as well as in a Mac & Cheese Sandwich. Vegan Mac & Cheese with penne pasta, vegan cheddar, vegan mozzarella and oat milk will be offered with optional grilled tofu on top.

The user experience and process of ordering, paying and receiving the meal is based on Automat Kitchen's technology, custom hardware and software. Orders can be placed in advance online or by smartphone or at the location by scanning the QR code with a phone that will take you to ordering online.

After selecting items and entering payment information, the kitchen confirms the received order with a text. Customer's first name and last initial will appear on the main display screen above the locked food cubbies with the status "received." When order is ready, the status changes on the display to show the number of the cubby the order is in and customer receives a text with a unique code to unlock the cubby, to which they reply "open" by text (or manually enter the code on the cubby's screen). The door opens and closes automatically after the food is removed.

AUTOMAT KITCHEN

525 Washington Blvd

Jersey City, NJ 10017

www.automatkitchen.com

IG @Automat_Kitchen

Automat Kitchen Cubby with Order Ready by Automat Kitchen(1).JPG

Read the Mar Issue #63 of Athleisure Mag and see Athleisure List | Automat Kitchen in mag.

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Beef Tataki .jpg

ATHLEISURE LIST | MIFUNE NEW YORK

March 6, 2021

MIFUNE New York launched in 2017. When dining at MIFUNE New York, one can expect a completely unique 8 course tasting menu experience from the restaurant’s talented Executive Chef tag team Yuu Shimano and Tomohiro Urata. They are known for their Japanese cuisine with a modern French flair.

The menu changes every single day and is completely seasonal. Inspiration comes from whatever the chefs get that day at the farmer’s market! Past examples of appetizers that have been presented include Black AngusBeef Tataki served with a ponzu sesame sauce, and Octopus Frites, served under a green bean salad tossed in a Japanese onion dressing and a roasted red pepper-yuzu kosho sauce. Mains have included Squid Ink Seafood Bouillabaisse Rice, which is topped with a medley y of vegetables and seafood such as shrimp, octopus and clams, and speckled with dollops of creamy lobster aioli.

The concept of omakase is incorporated within the culinary aesthetic of this restaurant. Although this term seems synonomous in American culture with sushi and is thought of as a chefs choice. At MIFUNE, this term is brought into the scope of Japanese culture and broadly means, "whatever the chef recommends."

The cocktail program is curated by Shingo Gokan, who was the winner of the 2017 Tales of the Cocktail International Bartender of the Year Award. Signature cocktails, which are all cleverly named after Torisho Mifune movies, include the Oharu with Lychee-cello, Dassai 45 Nigori Sake, Grapefruit and Orange Blossom, and the SevenSamurai with Rye Whiskey, Aged Sake, East India, Sherry, Bitters, and Smoke.

The menu has an array of sake for every kind of sake drinker. Whether diners are looking for something rich and bold, or clean and crisp, we have it all. Because our cuisine involves Japanese and French influences, the tasting menu is well-paired with both wine and sake. For those who are looking to eat-in, MIFUNE currently has outdoor seating on their patio, which includes four private bubble tents. They offer their eight course tasting menu for $120 per person which changes daily.

For those looking to do pickup/delivery, they have a Friday-only, 18-course tasting menu, which serves two or three people for $130. Select dishes include Beef Tataki with garlic ponzu sauce, Grilled Eggplant with ginger dashi, and FoieGras Terrine with strawberry ginger jam and house-made focaccia. We also sell raw Japanese Miyazaki Wagyu Ribeye for guests to make at home!

MIFUNE NEW YORK

245 E 44th St

NY, NY 10017

www.mifune-restaurant.com

IG @mifunenewyork

PHOTOS COURTESY | MIFUNE New York

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Read the Feb Issue #62 of Athleisure Mag and see Athleisure List | MIFUNE New York in mag.

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ATHLEISURE LIST | PEKARNA NEW YORK

February 12, 2021

Pekarana New York launched Dec 2020on the UWS with a menu that focuses on Slovenian-American dishes.

With a focus on Slovenian-American fare, they offer traditional items from their menu when indoor dining resumes that includes appetizers (Boudin Blanc, lightly fried smoked wild boar and rice sausage with hot pepper jelly and Dijon mustard on the side), mains (Slovenian Brodet known as the Fisherman’s Stew, red snapper, dayboat scallops, mussels, shrimp, squid, carrots, potatoes, tomatoes with a grilled baguette and saffron and potato aioli) and desserts (Kremsnita Cake is the famous Lake Bled cream, rum and lemon custard, topped with a delicate and flaky puff pastry).

Chef Kamal Hoyte’s dinner menu is a melding of traditional Slovenian and New American seasonal dishes with French techniques. To start, an array of appetizers includes the Truffle MatzoBall Soup with roasted chicken thighs, chicken consommé and truffle matzo balls. For a main course, we suggest the Wild Striped Bass with a butternut mascarpone puree, wild rice pilaf, maple glazed brussels sprouts and pineapple serrano vin blanc. The dessert is not to be missed with ConsultingPastry Chef Alma Rekić's Apple Wrapor “Slovenian Apple Pie” made with a baked apple roll, sugar, cinnamon, nutmeg and vanilla gelato.

Paying homage to the drink of great artists such as Edgar Allan Poe, Van Gogh and Hemingway, the menu spotlights four different absinthes, which are be served by the traditional drip method. Three Sazerac cocktails all feature absinthe, including the Rare Mac Sazerac with Macallan Rare Casket Whiskey Cane Sugar, Absinthe, and Peychaud's. The absinthe fountains can be seen on display at a number of the bars throughout the 6,500 square foot space.

Pekarna New York follows all CDC guidelines. Upon arrival, guests ring the doorbell. Once inside, guests are greeted, have their temperature checked, and are brought to the back-yard that is equipped with heaters and socially distanced tables. All staff is masked, and diners must be masked until seated.

PEKARNA NEW YORK

594 Amsterdam Avenue

NY, NY 10024

www.pekarnanyc.com

IG @pekarnanyc

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Read the Jan Issue #61 of Athleisure Mag and see Athleisure List | Pekarna New York in mag.

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ATHLEISURE LIST | NORDICTRACK VAULT

February 11, 2021

The NordicTrack VAULT is a full-length,60 x 22-inch mirror and 32-inch HD touchscreen display for immediate visual feedback. VAULT is made of carbon steel and has a sweeping rotating mirror. This allows you to work out wherever you desire in your home while allowing you to feel as if your trainer is right there with you. It allows you to match the form of the iFit trainer for a better workout.

Behind its mirror, there are premium accessories that includes: six pairs of NordicTrack knurled-handled, rubber coated dumbells (5 lb,10 lb, 15 lb, 20lb, 25 lb, 30 lb) and 2 kettlebells (20 lb and 30 lb). In addition, there are 3 loop resistance bands and 3 superbands. Each comes with 2 yoga blocks, and an exercise mat. All are stored in a vertical dumbbell rack within the storage cabinet. It stands vertically and is stable without the need of a wall mount while having a compact footprint.

It syncs with Bluetooth audio and has iFit workouts for weight training, HIIT, sculpt & tone, stretching and mobility, full-body and muscle-specific strength workouts, Pilates, yoga, mindfulness and more. In addition, a 1-year iFit family membership is included which is valued at $468 and can be used for up to 5 adult profiles.

Users have access to a growing library of on-demand iFIT Studio Workoutsthat are led by the world's top trainers including Gideon Akande, Hannah Eden, John Peel - to name a few. The selection includes a versatile catalog across cardio, strength training and recovery workouts. While interacting with the platform, users are provided both visual and audio cues on form and technique which is facilitated by the oversized mirror.

VAULT began shipping this month and is available with all of the equipment$2,999, or $1,999 for a standalone version excluding weights and other workout accessories.

NORDICTRACK VAULT

www.nordictrack.com

IG @nordictrack

PHOTOS COURTESY | NordicTrack

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Read the Jan Issue #61 of Athleisure Mag and see Athleisure List | Nordictrack VAULT in mag.

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ATHLEISURE LIST | CITYROW

January 14, 2021

Founded by Helaine Knapp, CITYROW's Signature class format combines rowing intervals with strength training for a total body HIIT-style workout. This 50-minute class launched in their first studio and expanded to its studios nationwide. Their philosophy is that you can get an incredibly intense, effective workout, without putting your body at risk, so everything is low impact and purposefully designed to build a strong, resilient body.

CITYROW GO offers HIIT, Endurance, Strength and even Yoga classes, in multiple lengths and levels. There is truly something for everyone. New classes drop every week, and there is a library of hundreds of on-demand classes. Both the on-demand platform and the at-home rower launched in 2018.

CITYROW offers two different connect-ed rowing machines which are similar to the studio model but are optimized for the platform. The CITYROW GO Max Rower has a 19.5" sweat-resistant touchscreen for a fully immersive experience, and the CITYROW GO Classic Rower, which has a Bluetooth-enabled LCD monitor that you can connect to your own device. The CITYROW GO Rowers allow you to take classes, view live performance data, track your progress, set weekly goals and earn personal record.

Both rowers use water to create resistance as you row, have a beautiful sleek design and can stand to store, taking up minimal space when not in use.

The CITYROW GO App is available for both Apple and Android devices and you can do the classes using any rower. The app can even connect to certain Water Rower and Concept 2 models to stream your rowing data in real-time. In addition, there is also a lot of off rower content which includes Yoga and HIIT classes.

For those looking to gift themselves or others, CITYROW's only sale of the year is currently live as both the CITYROW GO Max and CITYROW GO ClassicRowers are $250 off for a limited time.

CITYROW

Visit CITYROW for studio locations.

www.cityrow.com

IG @cityrow

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Read the Dec Issue #60 of Athleisure Mag and see Athleisure List | CITYROW in mag.

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ATHLEISURE LIST | WINONA'S

January 7, 2021

Winona’s launched last month in Williamsburg, BK. With a nod to this fam-ily owned business with British roots. It has a focus on clean flavors and locally sourced ingredients.

They serve breakfast and lunch in the café with dishes such as Smoked Salmon Tartine with smoked whitefish spread, pickled beets, scallion crème fraiche and everything bagel spice on rye bread; Lamb Meatballs with harissa tomato sauce, feta, labne and cilantro, served with grilled flatbread; and Nduja Grilled Cheese, aged cheddar, gruyere and garlicky broccoli rabe on sourdough.

At night, they transform into a wine bar featuring small plates including Anchovy Toast with pepitas and parsley; Chicken Liver Pâté served with pickled red onion and grilled bread; and Lamb Belly Fritters with mint yogurt and Aleppo dust.

There are also vegan and vegetarian options! For Breakfast, their oat-meal is 100% vegan, as is the avocado toast which can be prepare without the feta, vegetarians can enjoy the Brioche toast as well as the BreakfastSandwich and have the option to add avocado if they desire. For Lunch, if a vegan guest would like the grain bowl, they simply leave off the egg garnish and it is good to go. Vegetarians can also enjoy our Mushroom Risotto and Little Gem Lettuce Salad as well as the Tortilla Espanola which is available all day (tip - this is in their 'secret all day menu' along with the Scotch Egg).

The cocktails are delicious and each have their own little vibe so it depends on what you're in the mood for or what your go to beverage would be. For those who are Negroni lovers and Mezcal heads, the Spice & Smoke - a beautiful marriage of the two - equal parts smoky, bitter with a touch of chipotle is perfect. Right now, their warm cocktails - the Chamomile Hot Toddy and the Brown Buttered Rum - are everything. All cocktails are classic in essence but with a little interesting twist which makes them feel fresh and exciting yet still familiar.

All of Winona's wines are 'natural' and they seek producers who are employing organic and biodynamic practices in the vineyard and low intervention from the time of harvest. They are constantly adding to their growing as-sortments of wine.

Winona's is available on Seamless and DoorDash (and soon on Caviar), people can also order directly from their website for pick up and during week-days. Their radius for third-party delivery apps extends into Williamsburg, Bed-Stuy and Bushwick. In addition, their wines, cocktails and beers are also available to go. Their full bottle list is available to view and order on their website and all wines are priced at retail.

WINONA'S

676 Flushing AveBrooklyn, NY11206

www.winonasbk.com

IG @winonasbk

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Read the Dec Issue #60 of Athleisure Mag and see Athleisure List | WInona’s in mag.

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ATHLEISURE LIST | PERSONA NUTRITION

December 11, 2020

We all know the saying, "health is wealth." Now more than ever, we know the importance of staying healthy and taking vitamins and supplements so that we stay on top of it. When you're looking at what's the right vitamin, it can be confusing to know what we need, if what we're taking is right for us or if we are consuming the right amount.

Persona Nutrition is a personalized supplement subscription service that allows you to have 2 packets a day for morning and night that are based on what your needs are. To get started, you fill out a questionnaire about your age, health goals, lifestyle, diet, allergies and even the medication that you are currently taking. This information is compiled to create a map of your specific needs.

The doctor-designed algorithm then creates a wellness supplement plan with you in mind. It's based on the latest research and is customizable. Each month, you will receive daily supplements that are delivered to your door without having to worry about refills, picking them up from your pharmacy, etc. Should you decide to stop taking them, you can stop the subscription at any time.

We love the ease of taking these supplements as everything can be done through the app as well as having a nutrition team available to you. Whether you have questions on what you're taking or would like to talk about other concerns, their staff is there to ensure that your needs are met. Access to them is free of charge.

For those that are on medications, the doctors with Persona Nutrition are connected to expertise from their Medical Advisory Board as well as insight from peer-reviewed research which has created a database of over2,500 drugs that may interact with your nutrients. This has been built into the algorithm as well as a solution against adverse reactions.

If you're focused on key areas such as prenatal, mens, womens, bariatric, fitness, sleep, energy, stress and anxiety, weight support, immune defense, healthy aging, digestion, detox and joint health - they have programs targeted specifically towards these goals.

It's easily portable that you can ripoff each day and night that are clearly marked with your name - this is the essential way to ensure that your body is getting what it needs.

PHOTOS COURTESY | PERSONA NUTRITION

PERSONA NUTRITION

www.personanutrition.com
IG
@personanutrition

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Read the Nov Issue #59 of Athleisure Mag and see Athleisure List | Persona Nutrition in mag.

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ATHLEISURE LIST | STICKY'S FINGER JOINT

December 8, 2020

During the summer of 2019, Athleisure Mag's team headed to the Liberty National Golf Course for The Northern Trust tournament. The night before the tournament launched we were treated to a fun party at the course and got our first taste of Sticky's Finger Joint which is known for their sauces and chicken.

Since 2012, this eatery has grown from it's Greenwich Village location and now includes 13 locations between NorthJersey and an array of neighborhoods in Manhattan and Brooklyn. They have also been featured on Food Network's 3 Days to Open with Bobby Flay. This month, they will be opening their 14th location in Philadelphia.

It’s worth noting that their fried fingers, grilled fingers and bite-sized poppers are made from farm-raised, antibiotic and hormone-free chicken (and their mushroom poppers are made from crimini mushrooms, vegan tempura batter and panko breadcrumbs). They use local ingredients to make their 18 different homemade sauces inspired by cuisines from around the world. Between all those choices, plus sandwiches, wraps, salads, nachos and French fry baskets, there are literally quadrillions of different theoretical options on the menu.

SFJ also offers vegetarian fingers that are made with a mushroom-based protein. They have the following sauces that are vegan: Nashville Numb, SalsaVerde, and Thai Sweet Chili.

SFJ is available for delivery and takeout at all our locations.

Earlier this year, SFJ started RandomActofStickys where they donated individually packaged meals to first responders. In addition to sending meals on behalf of their own guests' inquiries and local hospitals, they partnered with NoshesforNurses, led by Jill Zarin and Ally Shapiro to send meals to nurses and first responders that were nominated by their fans. From this initiative, they donated over 800 meals.

For their most recent store opening, they ran a campaign called Basket4Basket and matched the number of small baskets sold in partnership with Boys and Girls Club of Harlem. They donated over 300 meals to kids going back to school

STICKY'S FINGER JOINT

Visit Sticky's Finger Joint for locations.

www.stickys.com

IG @stickysfingerjoint

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Read the Nov Issue #59 of Athleisure Mag and see Athleisure List | Sticky’s Finger Joint in mag.

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In Nov 2020, Athleisure List, Food, AM Tags Athleisure List, Sticky's Finger Joint, Chicken, Boys and Girls Club of Harlem, Jill Zarin, Noshes for Nurses, Liberty National Golf Course, The Northern Trust, sauces, Bobby Flay, Food Network, 3 Days to Open, NYC, Brooklyn, Philadelphia, New Jersey
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ATHLEISURE LIST | PRECISION FIT

November 8, 2020

Presence Fit is founded by Dr. Masaki Nakada and Robert Jadon. Dr. Nakada received his PhD from UCLA in Computer Science with an emphasis on human biomechanics, while Robert Jadon is a serial, technology entrepreneur.

There are new, live classes everyday, and there is also a library of On Demand classes. Presence's signature 40min HIIT workout is what got the company started, with a combination of strength and cardio. There are strength and mobility classes, as well as body-specific routines.

Instructors have a live video feed of each member, and that is supplemented with artificial intelligence, and HR monitoring to give them the most complete picture of the participants. There is also 2-way audio available, so participants can ask questions or request modifications and get direct responses from the trainer without distracting the class.

By having 2-way audio before and after class, as well as the ability to see if a friend is in the class, members can get get the workout they need, and enjoy it in a group setting. Since your video feed is only visible to the instructor, you never have to worry about anyone else in the class seeing you. It's completely private in that regard. We think it's the best of both worlds, combining community and privacy in a mobile platform.

Members can connect their Apple Watch to have their heart rate sent in real-time to our trainers so they can adjust their coaching accordingly. The trainer dashboard allows them to see a video of the member, their HR, and our mobile tracking using artificial intelligence which shows form, reps and activity.

Classes are expanding to include yoga, barre, and pilates to complement HIIT and strength training. These will be available live as well as On Demand.

PHOTO CREDITS | PRESENCE FIT

PRESENCE FIT

www.pressence.fit

IG @presence.fit

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In Oct 2020, Athleisure List, Fitness, AM Tags Precision Fit, FItness, Athleisure List
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ATHLEIUSRE LIST | CENTR

November 8, 2020

Chris Hemsworth (Thor franchise, Avengers franchise and Men in Black: International) founded Centr, a holistic health app in partnership with Australian based fitness technology company Loup.

Chris wanted to create Centr to offer the support people need to achieve their health and fitness goals, leveraging his team of world-class experts that he has used over the years. The program is designed to take all the guesswork out of a healthy lifestyle by offering a weekly goal that is customized to individual’s goals, ability and personal taste on demand.

Its approach believes that no one diet or training program is the sole answer, which is why the program offers such versatility. Centr's focus is to achieve a healthier body, a stronger mind, and a happier life - so you can reach your full potential. In one easy to use app, users are able to train, eat and live better through Centr’s:

• Personalized Training Planner: consisting of over 1000 workouts including Boxing, Yoga, Functional Training, Pilates and more for all fitness levels.

• Daily Meal Plan: Composed of 600+ unique recipes created by dieticians and world-class celebrity chefs with options for all dietary preferences from no limitations to vegan.

• Time To Breathe: Compiles hundreds of new meditations and sleep visualizations as well as including the latest kid’s meditations narrated by Chris Hemsworth & Taika Waititi.

There are hundreds of on-demand workouts anytime, anywhere. Current fitness modalities offered by Centr include boxing, MMA, yoga, pilates, HIIT and HIRT style workouts, functional training, strength training, plyometric workouts and stretching. There is a wide array of both equipment free and with equipment workouts, as well as the option to follow coached (video) workouts or self guided workouts that can be taken at your own pace and are ideal for in-gym use.

Within the Facebook community, Centr experts such as Dan Churchill, Luke Zocchi and Da Rulk frequently engage with members to offer tips and advice relevant to their specialty areas. The Centr community also provides valuable feedback on the Centr workouts, recipes and overall content which helps the product continue to evolve. Centr is compatible with Apple watch.

PHOTOS COURTESY | CENTR

CENTR

www.centr.com

IG @centrfit

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Read the Oct Issue #58 of Athleisure Mag and see Athleisure List | Centr in mag.

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ATHLEISURE LIST | MOCHIDOKI

October 13, 2020

The Athleisure Mag team has been fans of Mochidoki since the very beginning. We love this Japanese artisanal treat and also enjoy the array of flavors that are found with this mochi rice cake that has a thin layer on the outside that includes ice cream. The result is a flavorful pillowy sweet treat that upon arrival, comes frozen and can be popped directly into your freezer. When you're ready to eat, make sure that you leave it out on your countertop for a small period of time in order to make it easier to eat.

In addition to having traditional flavors such as Vanilla, Chocolate and Mandarin - you will also find seasonal flavors that rotate throughout the year. Right now, you can order Pumpkin and Cookies so that you can get a bit of your Pumpkin Spiced fix.

Exotic flavors transport you to the destination of your choice such as Ube, Lychee, Matcha, Thai Tea, Red Bean and Black Sesame. In an age where many brands are recognizing dietary inclusivity, there are a number of vegan options that can be enjoyed as well - Vegan Chocolate, Vegan Passion Fruit and Vegan Lychee. In addition, almost all of Mochidoki's offerings are gluten-free as well as kosher certified.

You can purchase your desired flavor which has 4 pieces, get an array of flavors to samples or purchase a Signature Collection which has 24 pieces that represent their 12 best selling flavors.

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MOCHIDOKI

176 Spring St.

New York, NY 10012

In addition to national delivery directly from Mochidoki, those in NYC can receive via Caviar, UberEats, GrubHub, Seamless, DoorDash and Postmates

www.mochidoki.com

IG @mochidoki

Read the Sep Issue #57 of Athleisure Mag and see Athleisure List | Mochidoki in mag.

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ATHLEISURE LIST | IMPERFECT FOODS

October 12, 2020

When it comes to grocery shopping, we all have a number of methods of brining the foods we enjoy into our homes whether it's socially distanced trips to the grocery store, pickups, deliveries or subscription boxes. Ther are a number of options that allow you to truly enjoy an array of cuisines. But sometimes, you want to go to basics and that's how we came upon Imperfect Foods. In an era of sustainability and being conscious about our food choices, the notion of working towards eliminating food waste is an important issue.

When purchasing foods through this subscription platform, they are focused on sustainable sourcing of fruits, vegetables, packaged goods that will increase your panty, milk, dairy and protein (seafood and meats).

An imperfect food is defined by the following elements: cosmetic (blemished/ scarred), items that are off-spec, surplus/ excess inventory, undervalued, packaging changes and short-coded.

To become a weekly member, you can sign up by choosing the best grocery plan whether it's organic or conventional products. From there, you can add your desired products that you will receive that week. Once the shopping period opens, you can select items that you want whether they're your staples or snacks. Items can also be removed so you know exactly what you're getting.

After purchase, your items will show up at your door. In an effort to be sustainable, Imperfect Foods arrive door and come with an insulated liner and/or gel pack. When your next delivery arrives, make sure to leave your package outside along with the liner and the gel pack and your delivery man will pick this up for you. During COVID-19, this portion of taking the packaging is being suspended in an effort of caution. Make sure to go to the website to see when this service resumes and when Imperfect Foods will go back to reusing, recycling or donating to a local nonprofit.

PHOTO CREDITS | IMPERFECT FOODS

IMPERFECT FOODS

1616 Donner Ave San Francisco, CA 94124

www.imperfectfoods.com

IG @imperfectfoods

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Read the Athleisure Mag Sept Issue #57 and see Athleisure List | Imperfect Foods in mag.

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In Sep 2020, Athleisure List, Food Tags Athleisure List, Food, Imperfect Foods, Subscription, Delivery
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ATHLEISURE LIST | PRESSED JUICERY

September 10, 2020

With over 75 locations across the US, local delivery and the ability to have products shipped nationwide, Pressed Juicery ensures that you're able to consume vital fruits and vegetables to fuel you throughout the day via their cold-pressed juices which have 4lbs of produce in each one. The brand is also focused on making sure that their nutritious endeavor is delicious, affordable and accessible to everyone. With a farm to bottle process, their healthy juice is sourced from California's Central Valley. To round out their assortment, enthusiasts can also enjoy plant-based soft serve and power packed shots.

Select from juices to enjoy as you wish, from cleanse bundles to shot bundles, vitamin C packs, daily packs, fruit juices, almond milks, green juices, root juices, citrus juices, lemonades, healthy snacks from an array of partners, icecream, power bowls, acai bowls and chia pudding and overnight oats. We enjoy that their beverage options change depending on the season so there is always something new for your tastebuds to enjoy to change things up!

Whether you buy your favorites in person (check to see if your location is open as well as what is being offered at that specific locaton) or have them brought to your door, you can decided to get them a la cart or join their VIP Membership. In addition, purchases allow you to accrue Pressed Points.

Another fun element for Pressed Juicery consumers is the fact that they are limited edition or collaborative beverages. It's a great way to mix up how fruits, vegetables and other ingredients come together to create a new flavor that you may not have actually had together.

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PRESSED JUICERY

Check the website to see about whether your city has a Pressed Juicery in your neighborhood, local delivery as an option or to receive them nationwide via being shipped to your home.

www.pressedjuicery.com

IG @pressedjuicery

Read the Aug Issue of Athleisure Mag #56 and see Athleisure List | Pressed Juicery in mag.

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ATHLEISURE LIST | AARMY

September 5, 2020

AARMY involves the integration of three founders' unique expertise with a shared vision. Both Akin Akman (right) and Angela Manuel Davis (below) grew up training to become pro athletes and share the instinctive drive and authenticity that comes from all their years of dedication. They each combine inspiring mental conditioning with a strong physical regimen to bring out the best in the athletes they coach. Trey Laird adds his years of creative, marketing and branding expertise to deliver the full AARMY experience in a visually powerful and innovative style.

This fitness method launched September 2019 and its second location in LA opened in January of this year. In AARMY's studio their ethos is written on the wall: 'A trained force, a united team. A skilled group of soldiers ready to fight for what they believe in.' When working out, having this sense of community to inspire their guests is an empowering feeling while working on their goals.

With the combination of mental conditioning and physical strength training through a range of Bootcamps targeted to certain body parts, Cycle practice sessions for high-intensity cardio, Recovery and stretch, and dedicated inspirational programming are offered. Lift focus sessions will be added later this year. Athletes can personalize this mix of modalities to match their fitness goals.

Although both locations closed in March, AARMY immediately pivoted by offering multiple hours of live programming via Instagram Live, free of charge to keep their community strong and have done so for 150 days straight, non-stop. Phase 1 of AARMY's Digital Subscription App includes their content, their message and their movements in one place.

This app currently has over 20 new on-demand practice sessions that are uploaded each week. Additional features will be added this fall to the premium subscription. Guests feel like they are working out directly with the coaches. Music is a key component to the experience and comes from the world's top artists. The AARMY founders loved the energy and driving force of Boys Noize Cerebral track and are proud to have that as the soundtrack for all their launch films.

It's worth noting that a state of the art cycling bike will be released soon and although they have yet to release specific details on this, this custom AARMY bike will propel users to push themselves to A Higher Standard much like the brand itself. This development that has been done to the bike, reimagines what cycle equipment should look like as well as how it should feel. This will create a complete experience to those that workout on it and will be made available later on this fall.

PHOTOS COURTESY | AARMY

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AARMY NYC HQ

636 Broadway

NY, NY 10012

AARMY LA HQ

8599 Santa Monica Blvd West

Hollywood, CA 90069

www.aarmy.com

IG @aarmy

Read the Aug Issue #56 of Athleisure Mag and see Athleisure List | AARMY in mag.

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ATHLEISURE LIST | STEEZY

August 12, 2020

STEEZY was founded in 2014 by Connor Lim & Evan Zhou initially as a blog. In 2015, STEEZY Studio launched as an online dance class subscription service offering on-demand digital dance tutorials for dancers of all skill levels, with the goal to make online dance classes accessible to anyone, anywhere while bringing the dance community together as a whole.

Rather than simply taking a physical dance class online, STEEZY develops technology to make learning to dance easier, so you can enjoy dancing faster. The platform utilizes custom features allowing users to see everything, review faster, and practice more efficiently. Users can easily switch views, view specific sections of a dance, loop moves, control speed, and even watch themselves dance with the “see yourself” mode. This feature allows users to see themselves on screen side by side with the instructor, by using the computer's webcam.

Each class and program is thoughtfully designed by the most sought after choreographers including CJ Salvador (credits include Justin Bieber, Selena Gomez, Christina Aguilera, Jennifer Lopez), J Blaze (Justin Bieber, Usher, Chris Brown, Robin Thicke), Kiira Harper (Beyonce, Lizzo, Drake, Janelle Monae, Trey Songz), Lyle Beniga (Miley Cyrus, Justin Timberlake, Usher, Christina Aguilera), Nicole Kirkland (Prince, Iggy Azalea, Kehlani, Gwen Stefani), Ysabelle Capitule (Bruno Mars, Justin Bieber, Kehlani, Mya), and many more.

STEEZY currently offers 700+ classes with new dances added weekly in 9 different styles: Urban Dance, Breaking/ BBoy, Dancehall, Popping, Hip Hop, Whacking, House, Krump, and Heels/Jazz Funk. Upcoming new style launches include: Dance Fitness - 7/26, Intro to Heels - 8/23, LiteFeet - 9/6, K-pop Dances - 9/20 and Locking - 10/11.

Videos remain on the platform permanently unless noted otherwise. Each STEEZY user can save classes or programs within their account. iOS and Android users also have the ability to download for offline mode.

STEEZY is available for $20/month or $99.99/year. First-time users can enjoy this app with a free 7-day trial.

STEEZY

www.steezy.co

IG @steezystudio

Read the July Issue of Athleisure Mag #55 and see Athleisure List | STEEZY in mag.

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In Athleisure List, Jul 2020, Fitness, Streaming Tags Athleisure List, STEEZY, Dance, Fitness, Streaming
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ATHLEISURE LIST | COURT 16

August 8, 2020

Court 16 is a contemporary tennis company remixing the sport. Its flagship opened in 2014 in Gowanus, Brooklyn and provides programs across all age groups that are designed to focus on strong integrated teaching methodology and commitment towards fostering teamwork, community and empowerment for adults and chidren.

Its second location in Long Island City, Queens opened in 2018 as the first tennis facility in the world to feature customized LED tennis courts on the most advanced flooring system in the world. Both facilities are a premier lifestyle tennis destinations for passionate players, esteemed business and organizations across several brand categories.

Court 16's name comes from the court number 16 at the Royal Leopard Club, a tennis club in Brussels, Belgium where the founder Anthony Evrard, learned to play the game with his grandfather.

His love for the sport, playing for the National Belgian Circuit in his youth, being the captain for Layola Marymount, a Division I team as well as his time as Senior Global Lifestyle Manager at Puma created the foundation for Court 16.

Their longterm partnerships with LACOSTE and Babolat (exclusive tennis equipment that is available for complimentary use at the club) have allowed them to collaborate with product launches, exclusive invite only events, off-site programming and ATP player appearances.

The club has a long standing partnership with the USTA for impact programming as well as receiving a grant during the coronavirus pandemic for each club to upgrade their safety protocols. In addition, the USTA has supported their Sound of Tennis program for blind and visually impaired players. These are just a few of ways that they work with Court 16.

Members have access to private and semi-private lessons. They also have pickleball lessons and court rentals that can be booked.

During the pandemic of COVID-19, they have focused on their innovative platform Court 16 @ Home which is aimed at providing continuity and an ongoing connection to the members of the tennis club. They have access to to adaptations of existing plans, enriching immersive content that is consistent with Court 16 experience.

COURT 16 BK

526 Baltic St.

Brooklyn, NY 11217

718.875.5550

COURT 16 LIC

13-06 Queens Plaza S

NY, NY 11101

718.875.5550

www.court16.com

IG @court16tennis

Read the July Issue of Athleisure Mag and see Athleisure List | Court 16 in mag.

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