Back in 2017, Kanye West made a promise saying that everyone who wanted to buy Yeezys would be able so do so in the near future. Fast-forward to the present, and that now appears to be true, sort of.
Over the last couple of years adidas and Kanye West have released a whole lot more Yeezys (in terms of models and units) when compared to the early Yeezy years. From saturating the market with a plethora of new adidas Yeezy Boost 350 V2 colorways, to introducing new models such as the adidas Yeezy 500, 700 and even the upcoming 500 High, they’ve released a lot. To put it short, if anyone wanted to buy a pair of Yeezys they were able to do so as long as they put a little bit of groundwork.
That said, not all Yeezys are created equal. Although adidas and Kanye West are now releasing certain Yeezys in larger quantities, they also continue to release exclusive and limited Yeezys that are still hard to get. Here’s a general rule of thumb when it comes to sneakers: limited quantities + exclusivity = instant hype and a high resale value. Human instinct is to what what you can’t have, or at least what very few people have. Most of us try to find ways to stand out from the crowd, to many this means rocking the most exclusive and limited sneakers out there.
Not all Yeezy’s are created equal
Take for example the recently released adidas Yeezy Boost 350 V2 in colorways such as Cloud White, Citrin, Lundmark and Antlia just to name a few. What do all these releases have in common? They all released alongside their respective “Reflective” counterpart. For those who may now know, the “Reflective” iteration of each of the aforementioned colorways listed above look almost identical to the non-reflective.
The major difference are the reflective hits noted throughout the Primeknit upper. That’s it. Oh yeah, there’s also one more major difference between the two.. The reflective pair is far more exclusive and limited than the non-reflective pair. So although both pairs retail for the same price, the resale value is between the two is like night and day. Put it this way: you can find certain non-reflective colorways of the adidas Yeezy Boost 350 V2 for close to retail in the aftermarket, you can’t do that when it comes to the reflective pairs.
For instances like these, this is where it appears as if more and more kids are now using bots to get these hard-to-get releases. Whether you like to admit it or not, Kanye West continues to be a major influencer in the sneaker industry. Sure, he’s lost some support over the past couple of years thanks in large part to his outspoken support of the POTUS, but a big chunk of the younger generation continue to see Kanye as their Yeezus. He can basically do no wrong in their eyes. When your fandom is as strong as Kanye’s, whatever you release essentially sells itself (see Kanye’s overpriced Pablo merch printed on Gildan apparel). Kids using bots to get these exclusive Yeezys may seem like a task that they’re not qualified to do since it seems to involve a lot of “tech savvy stuff”, but using bots to cop the latest limited drops is not as difficult or complicated as it sound. It’s just like riding a bike, once you get the hang of it, you’ll never forget how to do it.
The reasons behind using bots to cop Yeezys
So why are more and more kids using bots to cop Yeezys? It could be for several reasons. For many, these new Yeezys could be the very first pair that they’ve ever owned. Perhaps they were too young to buy pairs from the past and they can now finally afford to cop a pair. Maybe some of these kids are using bots to cop Yeezys to make some extra money on the side.
I mean, who doesn’t like making some extra cash, especially when you are young and you can do it from the comfort of your own home. Others maybe use bots (just like this) to get these limited Yeezys to end up using them a trade bait somewhere down the road. Although the overall demand for Yeezys is not as high as it once was, it still has its loyal consumer base that continue to cop. As long as someone is willing to cop, the kids will continue to use the bots.
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