TELL 'EM | JEREMIH

We're always looking to our playlists to set the mood and even more so when we continue to transition from the Spring to the Summer! We're excited that our 100th issue is covered by Singer/songwriter, rapper, and record producer, Jeremih. This musician also is well versed in playing the saxaphone, several percussion instruments such as congas and timbales, and piano/keyboards.

In 2009, his debut single Birthday Sex dropped and in addition to being a song that we enjoyed hearing, it came to #4 on Billboard's Hot 100 chart. After its release he continued to create hits with his 2010 single, Down on Me (featuring 50 Cent), and this single enjoyed successes that included sextuple platinum certification by the Recording Industry Association of America (RIAA). Don't Tell 'Em (featuring YG) was a 2014 single that was his 3rd top-ten hit on the Billboard Hot 100. He also continued releasing more singles with Oui and Planez (featuring J. Cole) with both receiving quintuple platinum certification by RIAA.

He also formed the duo MihTy with Ty Dolla Sign in 2018 where they had a collaborative album that was released in 2018. He has worked with a number of artists including 50 Cent, DJ Khaled, Ty Dolla Sign, YG, J. Cole, Flo Rida, Big Sean, Future, Lil Wayne, Fabolous, Chris Brown, French Montana, Wiz Khalifa, and more. He has also written songs for Kanye West, and Nicki Minaj.

His work has received additional recognition from winning an iHeartRadio Music Awards in 2015 for Hip Hop/R&B Song of the Year, 2X Nominee for Billboard Music Awards for Top R&B Song, Grammy Nominated for Best R&B Performance, and being Nominated for the American Music Awards R&B Breakout Artist to name a few.

We have enjoyed listening to Late Nights: The Album (Slowed Down) as well as seeing him on 50 Cent's The Final Lap Tour and as he is always working on projects, collaborations, features, we enjoyed seeing him play Elijah Linden in S1 of Power Book IV: Force.

We wanted to know more about how he was introduced to music, talking about the success of his single Birthday Sex, how he became involved in Birthday Sex Wine, and more.

ATHELEISURE MAG: From a young age you cultivated being a musician by learning how to play the drums, saxophone, percussion instruments, and piano/keyboards! What is it that you love about playing those instruments and incorporating them into your music?

JEREMIH: My primary choice of instruments currently is playing the keys and drums. Playing instruments is like speaking a different language of emotion. Each instrument carries its own unique tone and character, allowing me to express myself in diverse ways. Incorporating them into my music adds layers of richness and authenticity, creating a deeper connection with the audience.

AM: Your debut single, Birthday Sex, peaked at #4 on Billboard's Hot 100. What did it feel like to have all the successes that were associated with that song?

J: It was an incredible moment of validation and gratitude. Birthday Sex continues to resonate with so many people, and seeing it climb the charts was surreal. It was a testament to the hard work and dedication I had put into my craft.

AM: How did Birthday Sex Wine come about and why did you want to get into the wine industry?

J: For the past few years, white wine has been my drink of choice. Birthday Sex Wine was born out of a desire to create something special that would enhance celebrations and memorable moments. I've always been intrigued by the wine industry and saw an opportunity to blend my passion for music with the art of winemaking. It's a way to share joy and elevate experiences through a unique product that reflects my personality and style.

AM: In creating this wine, how much was your involvement?

J: I was all in on the process, from choosing the perfect blend of grapes to the look and feel of the label. My respect for winemaking came from hanging with winemaker Russell Bevan, who is known for an impressive collection of over fifteen 100-point wines. We spent time together in Napa developing the taste profile and educating me on the process of winemaking.

We wanted to know more about Birthday Sex Wine as Russell Bevan who is known as one of Nappa Valley's most acclaimed winemakers. We wanted to find out where his passion for wine came from, his successful wine company, how he came to Birthday Sex Wine and more.

ATHLEISURE MAG: When did you realize that you had a passion for wine?

RUSSELL BEVAN: I have had an intimate relationship with wine most of my life. Even as a child, I asked if I could go back for seconds during mass. For my whole life, wine has captivated my pallet and mind.

AM: Prior to launching your own wine companies, can you tell us about your background in this industry?

RB: I wrote a wine column through the Minneapolis Star Tribune and worked for the Gallo Winery doing sales while in college.

AM: How did Birthday Sex Wine come about?

RB: Jeremih and I met at a friend's house (Rob Ellin) and started talking about our mutual love affair with wine and that seed has grown into Birthday Sex.

AM: Can you walk us through the process of what it is like to create a wine? Where do you start?

RB: Everything starts with mother nature -- the soil microclimate we grow the grapes in and the growing season. We are the caretakers of what she gives us with this project. Our goal is to craft something that has delicious, pure flavors and a seductive mouthfeel.

AM: This wine is a Naked Chardonnay, do you foresee that there will be other varieties under this brand?

RB: The door is always open, Jeremih and I just have to find enough time together to taste wines that inspire us.

AM: Outside of Birthday Sex Wine, are there other wines that you're creating that will be launching that we should keep an eye out for?

RB: Adversity Cellars! Massively concentrated Cabernets with lush textures and pure fruit flavors.

IG @jeremih

@birthdaysexwine

@adversitycellars

PHOTOGRAPHY COURTESY | PG 16 - 21, 9PLAYLIST PG 22 + 23, 9DRIP PG 24 - 27 | Jeremih

Read the APR ISSUE #100 of Athleisure Mag and see TELL ‘EM | Jeremih in mag.

BREATHE IN WITH GUNNAR PETERSON + DR. CEDRIC JAIME RUTLAND

We're always promoting ways of optimizing your health and being able to bring you the best advice and tips on how to reach and push your goals. Each person has their own challenges and paths to getting there. This month we talk with Celebrity Fitness Trainer Gunnar Peterson and pulmonologist Dr. Jamie Rutland about asthma and how this condition affects this community when it comes to them engaging in fitness and sports, how they can approach these activities, the importance of checking in with your doctor and LungZone which both are participating in.

For avid readers of Athleisure Mag, Gunnar Peterson has shared his insights in a number of our issues. As a trainer to Khloe Kardashian, Kanye West, Hugh Jackman, professional athletes and more, he has always been focused on his clients reaching their fullest potential. It's great to get his perspective when it comes to training and working with those that have asthma and to also provide tips to those he isn't working with and has this condition so that you can set yourself up for the best success when navigating this portion of your journey.

ATHLEISURE MAG: We’ve had the pleasure of interviewing you for Athleisure Mag and I always like getting your insights. What muscles are necessary specifically when it comes to breathing?

GUNNAR PETERSON: When you think about the muscles that are important for breathing, you want to think about the diaphragm, abdominal muscles and those in the chest and back that support lung capacity and postural awareness. The pectoral muscles, for example, are important when inhaling and exhaling. When I say postural awareness, I mean things like sitting up tall with your shoulders back and your chin is up high with an inhale and steady exhale. It's important to focus on deep diaphragmatic breathing, not shallow throat breathing, so that you can get more out of the body whether at rest or play.

AM: What exercises can we do to open our airways and strengthen the muscles that help us to breathe?

GP: Anything that challenges you from a cardiovascular perspective is a good exercise to open your airway and strengthen your muscles. In fact, you can visit JoinLungZone.com for my Get Moving class that provides movements and sequences in a way that will challenge you from a cardiovascular standpoint and help prioritize your lung health. Exercises include a push up with a t-raise – which strengthens your pectoral muscles – or a pull down – which opens you up in the front while you're taxing the latissimus dorsi muscles. All those things can help you to think about steady breathing during your resistance training. I should note that my class on www.JoinLungZone.com is for people living with moderate-to-severe asthma, and they should consult with their doctor before taking any of the classes. Each person should take classes based on their own fitness level -- you don't want to jump in particularly if you are coming in from a completely sedentary lifestyle. Once you get the green light from your doctor, then you can progress accordingly. Listen to your body. It’s something that everyone should learn to do, even those who might consider themselves advanced.

AM: What are routines that one can do to have a great workout while navigating a busy lifestyle?

GP: First, you need to determine your goals. Everyone has different goals. Your goal may just be to get up and get off the couch three times in one day. That’s ok. You must start somewhere. Once you determine your goal, you must create a plan and stick to that plan. You want to do something on a regular basis so that it’s consistent because it’s that consistency that keeps you going. My biggest piece of advice is to find something that you can consistently incorporate into your lifestyle. My “Get Moving” class provides exercises you can consider.

AM: Growing up, my sister had severe asthma that placed her in the hospital many times from the time she was 3 until her middle school years. At that time, going to gym class became a battlefield as the teacher didn’t understand the severity of her ailments or how to create programs that she could do – just recently she started running and was shocked that she could do it. As someone who has trained athletes, celebrities, etc., who live with asthma, are there things that you look out for and lean into so that they are still optimizing what they need to do while being mindful of their condition?

GP: First off, thank you for sharing that with me, and hats off to your sister for not losing interest in running despite what could have been a difficult experience when she was younger. I could easily see her throwing in the towel or checking out, but good for her for pressing on. We certainly have grown to understand how asthma can impact a person and have more resources available to us. Everybody is different and you can't push everybody at the same pace and same level. For many people with asthma, exercise can seem intimidating, especially when you are worried about having an asthma attack. But staying active is important, and certain exercises can help people focus on their breathing in a positive way. As a personal trainer, I’ve spent my life helping people focus on their physical well-being. Getting in shape is not something that happens overnight, and that’s true for lung health, too. That's why we have created a starting point for people at JoinLungZone.com.

AM: How important are personalized workouts to you when you’re working with your clients?

GP: Personalized workouts are everything to me when I'm working with my clients. That’s why they bring me in. They don't want something cookie-cutter. They don't actly what the person before them did, even if they had similar vitals and goals. When you think about sports teams not everybody does the same workout. Individualized workouts are very important to me, but they are also important for people living with moderate-to-severe asthma. Even if you are doing a group workout, there should be levels that fit various needs you should have a way to progress so that each person walks away feeling like they got the most out of it.

AM: Please share tips on how asthmatics and those who may be navigating related lung issues can still get a great workout.

GP: I know I’ve said this a few times now, but I am saying it because it’s important. Before trying a workout class, people living with asthma should speak with their doctor about what is right for them. Don't just jump in on your own. Think about your body as a whole-- don't try to isolate and narrow down to single, small muscle groups or single joint movements. You want to think about the broader picture and overall lung and cardiovascular health because that's what's going to carry you through the demands of your day. — whether that's biking or playing pick-up soccer with your kids or even just getting through the daily tasks of running your household, there are demands in all of those activities. Life is a sport, everybody's an athlete, so train accordingly.

AM: Tell me about LungZone and why you felt that this was something that you wanted to participate in.

GP: LungZone is a program – which you can learn more about at JoinLungZone.com – that aims to guide people with moderate-to-severe asthma toward better lung health. I’m excited to participate in this program and be here today on behalf of Sanofi and Regeneron because this is really all about inclusion. Once people know that they at least have an entry point, the sky's the limit. LungZone gives you everything from mindful breathing practices with Kelley Green who is a meditation expert to common questions about asthma that are answered by Dr. Cedric "Jamie" Rutland, and my Get Moving class so you can start anywhere on that continuum, and you can progress it or regress it as needed.

AM: How can we prioritize our lung health regardless of whether we have issues or not?

GP: The lungs are fundamental organs, and there are steps we can take to focus on better lung health in a very real way. Exercising, meditating for stress reduction, and practicing deep diaphragm breathing to train your body to breathe better are important ways that people can contribute to their lung health.

I believe first and foremost you should find a way to enjoy exercise. If you can find a way to enjoy it, you're more likey to stick to it, and if you stick to it, you're more likely to benefit from it and make it something that you can always build on.

AM: Are there any projects that you have going on that we should keep an eye out for?

GP: In addition to my work on LungZone, I try to always have irons in the fire. I have some upcoming work with F45 Training which is a global workout company. I am really aligned with their philosophies and really like that they design their classes for all levels so anyone can do it. Again, that’s in part why I was excited to also participate in LungZone because it’s that same mentality.

IG @gunnarfitness

Gunnar shared how he is involved in LungZone and why this is important for those that are living with asthma. We wanted to take a step back and to take a look at asthma. It's important for us to take a step step back and look at what asthma is, how this condition affects the body and the areas that it targets specifically. Dr. Cedric "Jamie" Rutland, a pulmonologist, explains more about this to give us a better understanding about this and what are common triggers. It's impossible to think about asthma and its affects without asking about how COVID can also play into this condition and the importance of receiving the vaccine. He also shares his involvement in LungZone as well.

ATHLEISURE MAG: Before we delve into asthma, LungZone etc, I’d like to know about your background as you’re a fellow Big 10 alumni. Why did you want to work with those who have pulmonary issues?

DR. CEDRIC "JAMIE" RUTLAND: It's a great question. The way that I ended up at a Big 10 school, University of Iowa for medical school, was really that it just happened to be a top 10 medical school. So when I got accepted, I decided to go there. When you think about a Big 10 school in the Midwest in general, that area of the country is very well educated. All the students within that area of the country are so talented, and so good at being a student that I picked up a lot of different skills from others in the process. That experience truly allowed me to understand what pulmonary and critical care offered me, which was the opportunity to not only specialize in a certain field of medicine, but also experience other parts of medicine that I enjoy because when you're an ICU physician you see everything. I still like to help people with kidney problems, liver problems, and GI tract problems. ICU medicine also gave me the opportunity to communicate with families and patients in critical situations. It allowed me to explain things and teach, which is something that I really like to do, and I think without the help of a Big 10 school, like the University of Iowa, I wouldn't be where I am today.

AM: For our readers that may not be familiar with asthma, can you talk about what it is and the areas of the body that are affected?

DR. CJR: Let’s first talk about the lungs and how it's structured. The lung is essentially a bunch of pipes that lead to a bunch of balloons stacked on top of one another. When you take a deep breath, that air travels down your windpipe and further down into smaller little pipes called the bronchi and bronchioles. Those bronchioles lead to the balloons where oxygen is picked up by your blood and used to keep your body functioning properly.

Asthma is an inflammation of those pipes. More specifically, it's inflammation of the smooth muscle layer of the pipe, which leads to airway narrowing. That means people have trouble taking a deep breath in, and more specifically, even have trouble releasing a deep breath out. We want to calm that inflammation down so people can breathe easier and feel a little bit better.

AM: Are there various categories or groups as I’m sure that not all asthma is the same for those that have it.

DR. CJR: Yes, there are different categories and different treatments depending on the type of asthma you have. If a patient comes in and tells me they are short of breath, I quickly determine what type of inflammation may be present in their body. Those patients might need an inhaler. But, often times, it's not just a localized type of inflammation. It's often a systemic type of inflammation, something we call Type 2 inflammation. When you identify that more systemic type of inflammation, then there are certain treatment options that work to block that inflammation, like Dupixent® (dupilumab). In clinical trials, Dupixent improved lung function in as little as 2 weeks and helped reduce asthma attacks by up to 81% when compared to standard of care alone plus placebo. I should mention that people shouldn’t use Dupixent if they are allergic to it or its ingredients, and it can cause serious side effects, including allergic reactions and inflammation of your blood vessels. So, it’s important to talk to your doctor to see what type of inflammation you have and what type of treatment may be right for you.

AM: What are the symptoms of asthma and are there seasons where it can be more prone to happening?

DR. CJR: Common symptoms of asthma are shortness of breath, wheezing, and coughing. Those symptoms tend to happen as soon as you're exposed to irritants or anything that you are allergic to. If you go outside and its springtime and all that pollens around, and you start coughing or wheezing, that's going to be your trigger. If you are going outside during the wintertime, and you feel like your airways are narrowing or you start coughing then cold is your trigger. All these things can trigger your airways to become inflamed and that leads to airway narrowing, mucus production, shortness of breath and wheezing which are the classic symptoms of asthma.

AM: For those who are living with asthma, what do you suggest that they should be aware of when it comes to living a 360 life in terms of fitness whether they’re an enthusiast or an athlete?

DR. CJR: I think if you are an athlete or a fitness enthusiast who lives with asthma, then you have to understand your disease and listen to your body when it’s telling you that you don't have your disease under control. It's very important for people to be aware of their symptoms because the last thing you want is for that persistent inflammation to continue which could lead to a hospitalization, severe asthma attack and potentially death. If you're using an inhaler and you're still coughing or short of breath when you do things like going up a flight of stairs, you need to tell your physician – whether it's your primary care physician, your pulmonologist, or your allergist – that your medication isn’t working and see what else is out there.

AM: Can you tell me about what LungZone is, why you wanted to be involved in it and how you’re participating with this program.

DR. CJR: LungZone is a virtual community created by Sanofi and Regeneron to allow patients and their family members the opportunity to become educated about what asthma is, what inflammation is present in your lungs, and potentially how to treat that inflammation appropriately. The reason why I'm involved in LungZone is because as a doctor, it marries two things I'm in love with. One is immunology, which is the study of white blood cells and what they do in the body when there’s inflammation present. And the other thing is communication. I think it's very important for patients and their family members to understand what the body is going through. What I have found, is that people who understand what's going on in their body tend to tolerate their disease a little bit better, and they feel empowered by learning what's going on in their body and understanding how they can help control their disease. I think that that is something that is extremely important, and it's something I'm passionate about.

AM: How can our readers participate?

DR. CJR: Your readers can participate by going to JoinLungZone.com and taking my "Help Manage Your Asthma" class or take the other more dynamic classes from Gunnar Peterson and Kelley Green. I think what's good about these classes is that they truly help people understand what their body is going through, what they maybe need to ask their physician and other ways to strengthen their body and manage their systems.

AM: As we have all been navigating these past months due to COVID-19, can you share any information in terms of those who have actually battled COVID while being asthmatic or for those who have not had COVID but do have asthma how this may affect them?

DR. CJR: What's interesting about asthma is that there are different subcategories of asthma. Depending on the type of asthma, a person might deal with SARS-CoV-2 differently. Asthma leads to airway inflammation, and so does COVID-19. If asthma-related inflammation is uncontrolled, then COVID-related inflammation can be really problematic. If there's one thing that I've learned, it is making sure that a person's asthma symptoms and the inflammation are under control.

AM: Do those who are not asthmatic but have gotten COVID experience some of the issues that are similar to asthma?

DR. CJR: Yes, you can. Again, when you have that inflammation of lungs, whether it's caused by smoke, pollen, or COVID, the symptoms are going to be the same. I have had people who have never been diagnosed with asthma, that now have asthma due to this persistent inflammation in the post-COVID setting.

AM: For those that may not have received the vaccine for COVID and are asthmatic, what is your message to them to encourage them to get it?

DR. CJR: I love this question and I will tell you why. If you're a patient of mine, you're going to understand what asthma is and how it works. We talk a lot about targeting inflammation. The whole point of a vaccine is to calm down inflammation and not allow the immune system to overreact and cause more problems. It’s a lot easier for my patients to understand how and why a vaccine works. We also talked in the earlier questions about what complications COVID can cause when you have asthma, and that’s also what I discuss with my patients.

AM: You are a busy man without a doubt. You're the founder/ownder of West Coast Lung. Can you tell me more about this and why you wanted to launch your own office?

DR. CJR: When I was a young doctor, I understood that the most important people to be able to communicate with were not my colleagues, it was my patients. There was a particular incident when I was in the hospital, and a colleague of mine couldn't get a patient to open up. This lady looked exactly like my grandma. So, first thing I said to her was, "Good Afternoon Mama." And she just opened up to me. My colleague said to me, "How did you know to call her mama?" I said, "She's an African American female so she's mama, that's just who she is.” That's when I understood that I needed to make certain I knew how to communicate with patients. So, when I started West Coast Lung, I wanted to focus on messaging and education amongst patients and their family members, so they can understand what is going on with their bodies. I think it empowers people and allows them to more easily deal with what they have, and perhaps make some changes to their diet and exercise that helps them feel better in the long run.

AM: You’re also the VP of the Association for Healthcare Social Media. What is this organization and how are you involved?

DR. CJR: We knew that social media was going to be a place where people were going to get health information. We knew that 50% of people got their health information from social media, which was astonishing to us, but we also know with social media that you can post anything. We understand our role with messaging and how to combat misinformation, and that's what we are continuing to do. Our role in social media is continuing to evolve, and we partner with YouTube, Pinterest, and are always looking for other media partners to be able to express our message. We have physicians that discuss gastroenterology, fertility, and obstetrics. So, we really all understand the impact that social media has and as a company you want to be able to deal with it in a very positive way.

AM: You’re also the National Spokesperson of the Lung Association! What do you to bring awareness to lung health and how long have you been in this role?

DR. CJR: I've been involved with the American Lung Association for about four years. What I like about being a spokesperson, is that it gives you the opportunity to show that there are doctors who look like me on a national scale. I think that there's a lot of kids that look like me that may not know that they can be a doctor, or they can become a doctor, so I think that showcasing that was important to me. It also allows me to practice my craft around messaging and teaching on the national stage and explain things in a way that everybody can understand, which again I think is really important. Being in this position allows me to be that bridge between science and your everyday person.

AM: Going through your Instagram, it’s evident that you’re passionate about pulmonary issues and making it approachable through your videos. Why has this been important for you to share this kind of information socially?

DR. CJR: You have to be able to explain it in a way that people can understand. If you can't, you've done nothing. For example, with the COVID vaccines, within a year we went from having nothing to "go get the vaccine." We had a year to teach immunology.

I think in that moment I understood and said, "You know what, I am just going to teach how the body works." If people can understand that, maybe they can get to the conclusion of how a vaccine works. I teach why the vaccine may work, but I also teach about Onesimus, who was the African slave who brought the concept of vaccination to this country in the 1700s. I discuss why Onesimus had this belief in how smallpox should be treated and how that concept came from Africa to Boston during the smallpox pandemic. I want people to understand, and I use their language to make it happen.

AM: In addition to using your platform for health, it also looks like you enjoy having fun like your appearance on Game of Talents this past spring and sharing your wall of Js. How important is it to you that you have that work life balance as well as sharing that doctors come in many forms and can literally be a cool guy that you’d want in your friend group?

DR. CJR: I think it's important for people to be themselves and embrace who you are. I've done game shows with my friends. I'll still go out with my wife and my kids and coach them all the time. I think it’s just doing the things that I enjoy. Being a professional doesn't mean you need to ignore certain aspects of your life. I spent a lot of a lot of time learning that saying no doesn't mean you don't have to be you, it just means that you're focused on what you're trying to gain. I was focused on gaining my medical degree, my fellowship and ultimately my career. I'm just not going to let go of being me.

AM: As we get closer to the end of the year, are there any projects that you'd like to share that we should know about?

DR. CJR: In addition to my partnership with Sanofi and Regeneron on LungZone, another major project I am working on is developing a television program in which we educate people in a barber shop setting. There's a lot of education that happens at the barber shops. You know, I always have a dry erase pen with me so I can draw the science to help people understand, and I think taking that to a broader audience is extremely important. Being able to educate in any setting gives people the power to understand, and exposure to others who made them think about something in a different way. We have some prominent Hollywood producers and musicians involved and I think it’s going to a really positive platform that allows people to ask questions and find answers in an easy-to-understand way.

IG @DrJRutland

PHOTOS COURTESY | LungZone

Read the OCT ISSUE #70 of Athleisure Mag and see Breathe in with Gunnar Peterson + Dr. Cedric James Rutland in mag.

WHY MORE AND MORE KIDS ARE USING BOT TO COP YEEZY'S

Back in 2017, Kanye West made a promise saying that everyone who wanted to buy Yeezys would be able so do so in the near future. Fast-forward to the present, and that now appears to be true, sort of.

Over the last couple of years adidas and Kanye West have released a whole lot more Yeezys (in terms of models and units) when compared to the early Yeezy years. From saturating the market with a plethora of new adidas Yeezy Boost 350 V2 colorways, to introducing new models such as the adidas Yeezy 500, 700 and even the upcoming 500 High, they’ve released a lot. To put it short, if anyone wanted to buy a pair of Yeezys they were able to do so as long as they put a little bit of groundwork.

That said, not all Yeezys are created equal. Although adidas and Kanye West are now releasing certain Yeezys in larger quantities, they also continue to release exclusive and limited Yeezys that are still hard to get. Here’s a general rule of thumb when it comes to sneakers: limited quantities + exclusivity = instant hype and a high resale value. Human instinct is to what what you can’t have, or at least what very few people have. Most of us try to find ways to stand out from the crowd, to many this means rocking the most exclusive and limited sneakers out there.

Not all Yeezy’s are created equal

Take for example the recently released adidas Yeezy Boost 350 V2 in colorways such as Cloud White, Citrin, Lundmark and Antlia just to name a few. What do all these releases have in common? They all released alongside their respective “Reflective” counterpart. For those who may now know, the “Reflective” iteration of each of the aforementioned colorways listed above look almost identical to the non-reflective.

The major difference are the reflective hits noted throughout the Primeknit upper. That’s it. Oh yeah, there’s also one more major difference between the two.. The reflective pair is far more exclusive and limited than the non-reflective pair. So although both pairs retail for the same price, the resale value is between the two is like night and day. Put it this way: you can find certain non-reflective colorways of the adidas Yeezy Boost 350 V2 for close to retail in the aftermarket, you can’t do that when it comes to the reflective pairs.

For instances like these, this is where it appears as if more and more kids are now using bots to get these hard-to-get releases. Whether you like to admit it or not, Kanye West continues to be a major influencer in the sneaker industry. Sure, he’s lost some support over the past couple of years thanks in large part to his outspoken support of the POTUS, but a big chunk of the younger generation continue to see Kanye as their Yeezus. He can basically do no wrong in their eyes. When your fandom is as strong as Kanye’s, whatever you release essentially sells itself (see Kanye’s overpriced Pablo merch printed on Gildan apparel). Kids using bots to get these exclusive Yeezys may seem like a task that they’re not qualified to do since it seems to involve a lot of “tech savvy stuff”, but using bots to cop the latest limited drops is not as difficult or complicated as it sound. It’s just like riding a bike, once you get the hang of it, you’ll never forget how to do it.

The reasons behind using bots to cop Yeezys

So why are more and more kids using bots to cop Yeezys? It could be for several reasons. For many, these new Yeezys could be the very first pair that they’ve ever owned. Perhaps they were too young to buy pairs from the past and they can now finally afford to cop a pair. Maybe some of these kids are using bots to cop Yeezys to make some extra money on the side.

I mean, who doesn’t like making some extra cash, especially when you are young and you can do it from the comfort of your own home. Others maybe use bots (just like this) to get these limited Yeezys to end up using them a trade bait somewhere down the road. Although the overall demand for Yeezys is not as high as it once was, it still has its loyal consumer base that continue to cop. As long as someone is willing to cop, the kids will continue to use the bots.

Read the latest issue of Athleisure Mag.

THE FIT SET

A day in the life of Team Athleisure Mag can be in the studio for a session, on set for a shoot, and checking out new brands/products coming to market. Earlier this month we spent the day at Propel Co:Labs Fitness Festival here in NYC at the Seaport District  (the next stop is Chicago on Aug. 11th) for an entire day of workouts, sessions and we took some time to chat with celebrity fitness trainers and personalities in between workouts.

ATHLEISURE MAG: We’ve enjoyed seeing you over the past two seasons on E! Revenge Body with Khloe Kardashian – how did you get involved in that show?

HARLEY PASTERNAK: I have been good friends with Kanye for about 15 years. So I’m inherited into the family. I’m good friends with Kim and Kanye, and with Kris, Khloe and the whole family. So when they were doing the show, Khloe reached out – I said let’s go!

AM: How long have you been with Propel and what was it that made you want to connect with the brand?

HP: That’s a good question. My background was originally in performance nutrition so I ran the performance lab/nutrition lab for the military for a number of years and most of the information on performance – a lot of it came from years ago from the Gatorade Sports Science Institute. That was the go to place for us as scientists to get our information to use with the soldiers. So the importance of functional foods and functional beverages has always been a big part of what I do and I really have had an issue with sometimes the sugar content of some of these beverages, and I met the Propel team through some mutual friends and I learned more about what Propel was doing. It reminded me so much of what Gatorade did back in the day and establishing itself as the definitive sports performance information source. Propel has really done the same with fitness and it’s not about the beverage, it’s about the lifestyle, the networking, the fitness community sharing with one another and celebrating together. Then they started explaining to me about Propel Co:Labs and it was really about the future and the present. I got so excited that I became a terrible negotiator because I said, “I’m in”.

The Co:Labs have been really great. As a fitness professional, it's often very individual and almost a very lonely experience. Everyone is so competitive with one another – so competitive but they have created these environments where people are sharing ideas and thoughts and celebrating moving together. They're bringing in pop stars and giving the due and professional attention to the fitness industry that most brands haven’t even come close to.

ATHLEISURE MAG: Gunnar, can you tell us about your background?

GUNNAR PETERSON: I’ve been a personal trainer in Beverly Hills for 29 years. I started working with the LA Lakers last year as  the Director of Strength and Endurance and am reprising my role this year – should be a new challenge and a lot of fun. And I’ve been working with Propel for a number of years because I think that they do it better than anybody in bringing fitness and sports together by collaborating versus all the people that kind of horde information and don’t share and feel that their way is better. I think that Propel opens it up and makes it the way that it should be.

AM: What’s your method or the way that you like to work and train people?

GP: I do different workouts with people because everyone is different as they have different goals, perceptions weaknesses, injury histories, likes and dislikes – although that doesn’t play that much of a part. I'm strength based and I do a lot of cardio intervals to it, movement, mobility etc it’s pretty comprehensive. The one group that we don’t cater to or get asked to do something is body builders or those that are looking to put mass on – that’s not what we do.

AM: A lot of our readers loved seeing you in Khloe Kardashian’s Revenge Body on E! and wanted to know how you got involved in that!

GP: Well I’ve known Kris and the clan – I’ve known those guys for 20 years. I worked with Kris and Kim so when Khloe came to me to make a big change in her life, we got after it. She puts the work in like any athlete that I have worked with and she had her moment. She made huge changes into her body and I wrote the passage on fitness in her book and she created the show and asked me to be on it and there was no way that I was going to miss out on that opportunity to share a small part of what she did with other people and to put it out there for everyone to see. I mean I have had text messages from a lot of people that have had huge takeaways from this.

AM: So how excited are you to be here today for this event?

GP: This is terrific. I have done a number of these with Propel and they have exceeded expectations and they keep going above and beyond. I mean, every venue is great and this one with the Brooklyn Bridge in the background and this giant rooftop with no space constraints – this is going to be a great day today!

ATHLEISURE MAG: Rachel aka Yoga Girl, tell us about what you're doing at the Propel Co:Labs Fitness Festival.

YOGA GIRL: I just taught a class on a rooftop overlooking the Brooklyn Bridge. It’s kind of insane. We have 300-400 people here, and it’s been super, super fun. I taught a class [at Propel Co:Labs Fitness Festival] in L.A. and then taught a class here, and it’s been so community building and so great.

AM: What is the best way to get started in yoga practice?

YG: I always give the recommendation to go find a studio and go take an actual class. There’s so many things you can do online. There’s YouTube and there’s online yoga. But, having a teacher who you can ask questions to, especially if you’re a beginner, is great so you can learn the poses correctly and have someone to align you if you need help. It’s good to start off with a teacher and then transition a little bit more to home.

AM: What are several yoga postures you would recommend for stress relief?

YG: Anything forward folding or forward bending, especially seated, is really nurturing. Legs up the wall pose is a super distressing pose. A forward bend, legs up the wall, child’s pose and reclined bound angle are good poses.

AM: How do you maintain balance with your busy schedule?

YG: I try to find pockets of rest in my day. If I have a really busy day full of meetings and things, I’ll make sure that I have a whole hour to eat lunch and not do multiple things at the same time all day. I’ll take a bath with my baby in the morning, always. I keep that a super serious thing, and I rest in between all the hectic stuff. And then I find it’s easy to keep the energy up all day.

ATHLEISURE MAG: Can you tell us what Akin’s Army is?

AKIN AKMAN: Well Akin’s Army is a mindset really. I like to say that it’s a higher standard with everyone that trains with me. The mindset is constant process. It’s a workout obviously but intended initially to tap into the athletes that didn’t have kind of training anymore. But then eventually it became more of a mindset.

AM: Can you tell us a little more about your fitness background?

AA: I grew up playing tennis and I went to IMG Academy which was known as Bollettieri when I went there at age 7. It was everyday except for Sundays which I had off haha. But now I train all day everyday – 7 days a week. So I started there and I got hurt around 16/17 and I was already coaching tennis at the time there too and was looking at playing pro and then when I got injured, I was out for a year and then in that time, I decided to go to college instead of trying to play tournaments. I thought that I would just go back to that when I fully healed. And then, it was tough to heal and when I came back and I was coaching at IMG, at 18, but I got hurt on my right wrist with bruising of the bone – so I moved on from playing tennis as much and started coaching. But it took me awhile before I started making coaching my everything.

I started coaching at Crunch Fitness in South Beach first in 2009. I was already teaching tennis at Flamingo Park in South Beach as well. Then I moved to NYC at the end of 2009/2010 and started teaching at Crunch here and then went onto SoulCycle in 2012 and then I really made it my everything and started teaching 40 classes a week.

AM: We have a number of friends who swear by your SoulCycle classes. How did you get connected with Propel and how did you get connected to Propel Co:Labs?

AA: Now you have to come! For Propel, I did a bootcamp with them awhile back through my sister who had a connection.

We did a roofdeck bootcamp around Chelsea – I don’t even remember the building! I met some of the head people that were putting this kind of a thing together – it was amazing and so much fun! Then we didn’t do anything until this year when they asked me to come back and we did LA and this – it’s been incredible!

AM: What are you doing today as we know you’re on the schedule of events?

AA: My class today is again, it’s a full body workout. The way that I teach, it’s tough but you do as much as you can and it’s more about the perspective and the approach that you come to with it. Staying positive and being in that mindset. I try to keep the people hyped up and just full of energy and to do whatever they can and to give everything that they have got! That’s the point of what today is about!

ATHLEISURE MAG: You train a number of celebs and have been on a number of tours! Can you give us a quick rundown on your background?

NICOLE WINHOFFER: I studied Kinesiology, Alexander Technique, collusive body, Eastern Philosophy of well being and after that, I went on tour with Madonna and started training her dancers. She had an audition after I met her at that, she asked me to be her trainer full time and I worked with her for 5 years and I was the head trainer on her MDNA World Tour and her Sticky and Sweet World Tour, and then after those tours, I started teaching underground classes in NY in the basement of my apartment building in 2013 and we  moved to the Standard Hotel on the 3rd floor of the Highline and I started to train trainers under me. I signed with Adidas by Stella McCartney as the first Global Brand Ambassador in 2014 and I partnered with Propel for the first time in 2016 when they did their first festival. Now we’re on our 3rd year and it has been such a great partnership!

and actresses, fashion designers and wealthy/affluent men and women) to bring my knowledge to people across all demographics across America and to be able to give them results and to instill in them that they have the power in them to achieve what they want. I really liked that process of being able to work with people in that way with those that didn’t really think that it was possible and were never felt to believe that way.  

AM: How cool was it to be able to do your session at Propel Co:Labs in LA with Ludacris performing on stage with you?

NW: It was amazing! I call myself a Fitness Artist because I believe in self expression and music and moving your body as there is no correct way. And when Propel told me that the artist that I was going to share the stage with was going to be Ludacris, I thought – wow! It was so exciting and amazing. We worked with the Ludacris team for 6 weeks to figure out the playlist, timing, and they were so great and we had a soundcheck and the Propel team was so supportive. There were a lot of fun moments – there was one moment on stage where I grabbed the Propel bottle and like landed on a split in the floor and Ludacris looked around like, “what is happening” and I was like “yeah that’s right – this is happening right now”. The crowd loved it because they were all sweating and they didn’t feel like a work out because it was so much fun!

AM: So what is the NW Method?

NW: The NW Method is a 55 minute experience that I take you through in order to free your spirit and to move deeper into your body and accentuate your curves. It’s a type of somatic training – there’s breath work, kundalini and it’s a bit more physical exertion like physical meditation – 20 songs that I match up the BPMs and I play songs that wake up your internal organs. Then it moves people past their brains to their bodies

AM: We saw you on Revenge Body with Khloe Kardashian – what was the process like for you being on that show and what have you gotten from being a part of it?
 
NW: They found me on Instagram! The casting director told me that my moves were cool and different and how I encompass eastern movement and dance. So I flew to LA for the audition and got the job. I loved that the show took my message (which I train a lot of A-List actors so they can feel themselves and move into their personal truth.

AM: Why do you like working with Propel?

NW: They are a collaborative brand, they listen to my ideas, they support my ideas and they are always looking to stand behind myself and the other artists that they have. Their innovation and willingness to try something new is amazing. The first Propel festival was 3 years ago in LA and it was really different because it was the first time that different fitness people came together and they provided this great experience. The last thing is music – they did a song with Jessie J. last year and the first year they did this song that incorporated a music festival and I built my brand around music. They just really support music in general and it makes it really easy for me to work with them.

AM: We love the bodysuits and the cool legwear that you have – what are your favorite fitness items that you love wearing?

NW: Oooo I’m a dancer so I love wearing Capezio and Danskin. I have friends that are seamstresses and they make me personal outfits so that’s always fun. I love my unitards and wearing bathing suits and anything that’s just not too fitnessy.  

AM: You had this really cool look on your Instagram that was like chaps and a bikini bottom and embellished but it looked very cool!

NW: Yeah, yeah, yeah – that was from Patricia Field for the Propel festival. My friend who is a stylist came over and he sent them over for me to try, but they were way too heavy for me to dance in them haha!

AM: How do you give of your time?

NW: I am part of Girls Inc. which supports young girls in urban markets that don't have access to dance so I teach with them on tour and locally. I work with this group called Core Energetics which is a type of cognitive therapy and I work with some mental patients that don’t have things that healthy humans have through dance and time. I also volunteer once a week at an elderly hospital jut spending time, delivering food and playing games.

AM: Since music is so important to you and is so integral to your brand. What’s on your playlist right now?

NW: Well J Cole for sure – he’s my favorite he has a song called, Kevin’s Heart, I just downloaded the Carter’s album and I went ape shit! I love Rihanna – Needed Me, Ciara – Overdose, Disclosure's Latch featuring Sam Smith, those are my faves right now!

ATHLEISURE MAG: We're fans of Icona Pop as it's on a few of our playlists. You guys have a new album that you are working on – is there anything that you can tell us about that would be amazing!

CAROLINE HJELT: We’ve been writing on this album for quite a long time and we were just talking about it the other day saying, “how could it have taken us this long?” It’s just because we’re so bad at saying no to stuff! Like we love what we do and when we get fun things – we’re like, let’s squeeze it in and then we begin to go touring again. So it’s been taking a long time but we’re almost there and it feels amazing. I would say that I’m just as excited about this album as I am on the first one. It feels like when you're born. We've been working on it for so long and sharing situations and we’re very proud of it.

AM: That’s so exciting and your faces really show how much you’re pumped for this. Is there a drop date.

AINO JAWO: We don’t have a date, but the album will be done at the end of this year. It will be out earlier next year.

AM: So are you guys doing festivals right now?

AJ: Yes we’re doing a lot of festivals in Europe and a couple of shows as well here in the states. I think this is the last one here right?

CH: Yeah and then we move onto Europe.

AM: Did the Coppenhagen festival already happen – Soleima who is also on Big Beat was telling us about it.

CH: Oh yes, you're talking about Roskilde.

AM: Yes!

AJ: Yes Rosklide, we did that last year it was so AMAZING! We have big shows all over the place.

CH: It’s a lot of traveling but we love that!

AJ: We also just got a house in LA where we will have our studio in there as well.

AM: Do you guys also live together?

ICONA POP: YES!!!

AM: How cute is that?

AJ: It’s a big house so you get your space and we’re going to build everything – from a fitness center to a studio.

CH: So we’ll never have to leave and you’ll never see us again! But we’ll have everything that we’ll need haha.

AM: It’s like a glam compound – love it. So what workouts do you guys typically do or what are you building into your home to do?

CH: Well we bought our first thing – the Assault Bike, the first one an all retro one! It’s great for us to have all of those things. I think we’re also planning on putting in a mat so we can do different kinds of workouts.

AJ: Yeah like yoga and my boyfriend is our personal trainer – so he is taking care of all the lifting weights stuff there.

CH: We also love working outside so this gym will be outside. We spend so much time in our studios so it’s great to get that fresh air and to hang out with your friends outside. Meanwhile, we’re working out. We also love working out together and like sometimes you have a longer time and other times your schedule is crazy so it’s important to get it in when you can.

AJ: I like circuit training and that’s a good way to get strong with different types. We always say lift weights with cardio as a lot of women don’t lift weights and that’s stupid.

CH: Yeah and also you realize that it’s a thing that you slowly and slowly get better and that’s when you feel your body start to change. Your posture, you have so much more in your muscles.

AM: So how excited are you guys to be here today with Propel Co:Labs – how did that happen?

CH: I think that they reached out to us and we got super excited because we do work out so much and that’s a huge part of who we are and for us it’s important for us to jump on stage for 1.5 – 2 hours and not gasp for breath! We want to deliver to our fans and be in really good shape and that’s why we were so happy to be a part of this.  

AJ: I think that a lot of times, we do a lot of parties and people see us do shots on stage, but that's just a portion of what we do. There is another part!

CH: Yes, it’s just a part as we’re healthy and a lot of our fans say that they work out to our music. It lets them get over the hump and take their workout to the next level.

AJ: When you’re at the gym it just gives you that energy to say – yes! Sometimes I’m at the gym and I’m like “oh my gosh” this is us and I get a little embarrassed and then I sing along haha.

AM: What keeps you guys inspired when you’re making your music?

CH: I think traveling, hanging out with our friends which is so important to us but also what we’re trying to do right now is that every place we go to, we say what can we do here – what can we see? We really want to work on what we can see and to enjoy, experiencing etc. You can travel all over the world and just see a hotel room. But when you can go and taste the food that is special to that place or to meet the people from that region – that is really inspiring.

AJ: Then I feel like sometimes you need to get bored to like let things sink in. So take a little pause, get bored and then say hmm this is what I want to write. It works very well for us.

AM: Love that, it’s kind of like our belief in disconnecting to connect. So when you guys aren’t working, how do you relax and take time for yourself.

AJ: Mmmm Nature

CH: Yeah! It’s one of those things that’s so easy and sometimes you need a couple of days to say ok I can now breath and I’m not thinking about work too much. But when you come to nature, it happens instantly. Because you can look at water for hours and not feel stressed. You can look at the forest and animals and not feel stressed. This way you can connect with your body immediately as opposed to waiting to 5 days to come down.

AJ: I feel like a lot of times you don’t have that many days off. So we try to do mindfulness – just a couple of minutes a day and that usually helps a lot. It’s also about eating good food.

CH: Yeah just enjoying and appreciating eating really good food with people that you like. That’s also a luxury for me.

AJ: And exercise again. I mean you get so much endorphins from doing that. I don’t even see the workout as work as it’s just part of my routine. When I have a day off, I can do it longer and not be stressed about going someplace else. The worst thing is to be stressed in the gym as it breaks my heart.

AM: How do guys prepare before you hit the stage?

AJ: We drink coffee and listen to music.

CH: We usually, put on great music and get ready together as we have to be in sync. We talk about what we are going to focus on during the performance ….

AJ: Andwho we’re going to be on stage.

CH: Yeah like different personalities

AJ: Sometimes it’s David Bowie, sometimes it’s Prince, Michael Jackson – you name it and sometimes it’s just me haha!

PHOTOS COURTESY | Katie June Burton + Stephanie Noritz

Read more from the July Issue of Athleisure Mag and see The Fit Set in magazine.