You know that feeling - you’re rushing from a morning meeting in Mayfair to a dinner reservation at Scott’s, and the weather can’t decide if it’s spring or a cruel joke.
You reach for your go-to cashmere wrap, expecting that soft, weightless warmth… but instead, it’s pilling at the edges, stretched at the cuffs, and somehow less luxurious than when you bought it.
Disappointing? Absolutely.
Surprising? Not really.
Too many so-called “luxury” brands cut corners, leaving you with knitwear that doesn’t live up to the name.
That’s exactly why Italy in Cashmere does things differently.
Hand-finished in Tuscany, woven from the finest Mongolian fibers, and designed to last - this is the kind of cashmere that earns its place in your wardrobe.
The kind that holds its shape softens with time and always looks as effortlessly refined as the day you bought it.
Because true luxury isn’t just about how something feels today - it’s about how it lasts.
IMAGE COURTESY | Italy in Cashmere
Why “Made in Italy” Actually Means Something
PHOTO COURTESY | Italy in Cashmere
A lot of brands slap “Italian” on their labels like it’s a magic word, but true Made in Italy cashmere follows strict production standards.
It’s not just about location - it’s about heritage, skill, and, let’s be honest, an obsession with perfection.
Italy in Cashmere’s pieces are made in Tuscany, where expert knitters use fully-fashioned knitting techniques - meaning each panel is shaped as it’s knitted, rather than being cut from fabric like a fast-fashion turtleneck.
This prevents weak spots at the seams, so your sweater won’t fall apart at the shoulders after a season.
Why Does Italian Craftsmanship Matter?
Hand-finishing - Mass-produced sweaters often have uneven hems, loose stitches, or weak cuffs. Italian workshops check every seam by hand - think of it like a Savile Row suit, but softer.
No synthetic softeners - Some brands chemically treat their cashmere to feel softer on the rack (only for it to wash out after a few wears). Italy in Cashmere keeps things natural - their fibers soften naturally over time, not artificially.
Sustainability & ethics - They source their materials from within the European Union and work with small, family-run workshops, avoiding the shady labor practices of mass-market factories.
If you wouldn’t buy “Made in Italy” wine from a tin can, why settle for cashmere that doesn’t meet the same standard?
I absolutely love the range they sell, particularly the “Cashmere scarf in Black plain knit” SKU: C100-008-102 measuring 165x50cm in 2ply 100% pure cashmere, which is a beautiful winter staple on cold commuter days, as comforting as a cup of coffee.
What Makes One Cashmere Sweater Superior to Another?
PHOTO COURTESY | Italy in Cashmere
Not all knitwear labeled ‘cashmere’ is created equal.
Even at high-end retailers, differences in fiber length, ply, and knitting techniques determine whether a piece will last one season or ten.
Italy in Cashmere focuses on very high-end cashmere that’s designed to last:
Pure cashmere vs. blended fabrics – Many brands mix cashmere with synthetic fibers or lower-grade wool. Italy in Cashmere uses 100% pure cashmere for superior softness and warmth.
Made in Italy craftsmanship – While some manufacturers outsource production, Italy in Cashmere’s garments are made in Tuscany, where skilled artisans ensure impeccable quality.
Dense yet lightweight knit – Some styles, like scarves and wraps, are woven for an airy, delicate finish, while others, like sweaters and outerwear, have a more structured feel.
What Style Should You Get? (Because Great Cashmere Should Work for You, Not Just Look Good in a Shop Window)
PHOTO COURTESY | Italy in Cashmere
A great cashmere piece is versatile. Something you can wear in the winter and summer, in both formal and casual settings.
You want something that fits seamlessly into your wardrobe, whether you’re channeling Victoria Beckham’s tailored minimalism or Meghan Markle’s effortless polish.
The Styles Worth Investing In
Sweaters & Jumpers - A 2-ply knit (280-350g) is the sweet spot: warm, structured, and doesn’t look bulky under a blazer. Crewnecks work for layering, but if you want maximum coziness, a roll neck is your best friend.
Cardigans & Outerwear - Some styles available for layering. A ribbed cardigan with reinforced buttons holds its shape better than a looser weave (bonus points if you layer it over a silk blouse à la Carolyn Bessette-Kennedy).
Ponchos & Capes - If you want something that works from city to countryside, look for one around 80cm x 100cm - big enough to drape elegantly but not overwhelming.
Scarves & Wraps - A tightly woven, 190cm x 85cm scarf traps heat better and won’t lose its structure like looser knits.
Loungewear & Joggers - Choose a 300-350g weight for warmth, but make sure the cuffs are ribbed to prevent stretching over time.
Example: A poncho isn’t just for layering - it doubles as an in-flight blanket. A cashmere hoodie? It turns business travel into first-class comfort (even if you’re stuck in economy).
How to Keep Cashmere Looking New (For Years, Not Months)
Cashmere isn’t high-maintenance - it just requires the right care. Treat it well, and it’ll only get softer with age, like a good leather bag or a well-aged Barolo.
Cashmere Care 101
Wash it (the right way) - Forget dry cleaning (too harsh). Hand wash in lukewarm water (30°C max) with a pH-neutral detergent. Lay it flat to dry - never hang, unless you want it to stretch into a dress.
Dealing with pilling - Even the best cashmere pills slightly at first. The fix? A cashmere comb - gently brush it over the fabric, and it’ll look fresh again.
Store it smartly - Moths love cashmere as much as you do. Keep yours in a breathable cotton garment bag with cedar blocks to repel pests.
Think of cashmere like a classic Chanel bag - it’s an investment, but if you care for it, it’ll always look impeccable.
Italy in Cashmere: The Facts
Product Type 100% Pure 2ply Cashmere For Women Soft & Warm Lightweight Available Online Made in Italy
Sweaters & Jumpers Yes Yes Yes Some Styles Yes Yes
Ponchos & Capes Yes Yes Yes Some Styles Yes Yes
Scarves & Wraps Yes Yes Yes Yes Yes Yes
Beanies & Hats Yes Yes Yes Yes Yes Yes
Cardigans & Outerwear Yes Yes Yes Some Styles Yes Yes
Loungewear Yes Yes Yes Some Styles Yes Yes
Accessories Yes Yes Yes Some Styles Yes Yes
Brand Information
Feature Available?
Made in Tuscany, Italy Yes
Sells online Yes
Free UK delivery Yes
Focus on customer service Yes
Italy in Cashmere is a luxury knitwear brand for women. The company specializes in pure cashmere garments. All products are made in Tuscany, Italy. The brand offers sweaters, ponchos, scarves, beanies, wraps, cardigans, and more. Customers in the UK receive free delivery, and they offer 30-day returns. The company emphasizes outstanding customer service. They are rated 4.8/5 from 558 reviews as of 17th February 2025 on Ravecapture.
Where to Find the Cashmere That’s Worth It
Boutiques filled with mass-market knits, websites boasting vague ‘luxury’ claims - finding genuine excellence is harder than ever.
Italy in Cashmere crafts every piece in Tuscany, delivering directly to customers worldwide for a seamless luxury shopping experience.
With free UK delivery, an emphasis on customer service, and an uncompromising commitment to quality, their collection represents true Italian craftsmanship - designed to be worn, treasured, and passed down. Find them at italyincashmere.com.
